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avatar for Susan Borst

Susan Borst

Dir Industry Initiatives for Social Media, Content Mktg, Native Advertising, Games & B2B
IAB
After 20+ years at leading NYC traditional creative ad agencies such as Grey, Hill Holliday, Kaplan Thaler Group and Gotham working in senior Account Management and Strategic Business Planning roles on top brands from P&G, Pfizer, Verizon Wireless and more, Susan moved to the digital space in 2010. At the IAB, Susan leads the Social Media, B2B, and Games Committees plus the Content Marketing and Native Advertising Task Force initiatives. She works closely with hundreds of digital publishers and technology providers to set guidelines and industry thought leadership. Recent speaking engagements have included OMMA Native, Business Insider Ignition, Social Media Week (NY and Chicago), and SXSW(2013 and this year, on Friday, March 7.) She was recently named to be on the jury for The Shorty Awards.