Chief Brand Officer
WWE
Stephanie McMahon was named Chief Brand Officer in December 2013 and is responsible for leading WWE’s efforts to further enhance its brand reputation among key constituencies including advertisers, media, business partners and investors. Stephanie serves as the company’s brand ambassador and works with WWE’s business units to support key growth initiatives. She is the primary spokesperson for WWE's CSR initiatives, including Be a STAR, WWE’s anti-bullying program. Stephanie also leads the company's targeted youth and moms marketing campaigns. Prior to being named Chief Brand Officer, Stephanie was Executive Vice President, Creative and was responsible for overseeing the creative development of all WWE television, pay-per-view programming, print, digital and social media content.