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Shaina Boone

SVP, Mktg Sci
Critical Mass
Shaina is the SVP of Marketing Science at Critical Mass, a program she designed and continues to run globally. She has 15 years of experience in the digital marketing industry with areas of expertise, including omni-channel measurement strategy and mix planning, performance analysis, and driving data-driven creative and strategy. She leads her department with a singular focus on delivering experiences that positively impact in-store and online sales for brands within CPG, automotive, financial, retail, consumer electronics, luxury, travel and healthcare segments.