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avatar for Mykel Mitchell

Mykel Mitchell

Pres
Heatwave Interactive
SUMMARY President and former Senior Vice President of Biz Dev for Heatwave Studios, Producer of HBO's Entourage "Ari Gold" app, Co creator of Platinum Life Street featuring Jamie Foxx & Platinum Life Country presented by CMT!...with additional business development and media-related responsibilities. In addition to being a published author, he is co-founder and silent partner of Mixmonsta.com, a music software company. Mykel’s executive background includes time as vp of marketing at Madwaves USA and vp of [S]Affiliated, a media company he co-founded with partners Wesley Snipes and Marc Gerald. A 15-year record industry veteran, Mykel has utilized his expertise in the following areas: co-creation of several and editing of all [S]Affiliated novels; budget construction; negotiating deals with Def Jam, PNB, Saucony, Motown Records, and various authors; chief liaison between [S]Affiliated and the following companies: Amen Ra, Narvarre distribution, and Def Jam; and executive in charge of A&R for the soundtrack of[S]Affiliated's/Def Jam’s first release, STREET SWEEPER. Mykel's record industry experience includes, but is not limited to: retail, marketing and promotion, and product management at indie labels, such as Wild West/American/Warner Brothers, Polybeat/Virgin, and TWISM(Shaquille O'Neal's label)/Interscope). Mykel’s other media experience includes executive producing the Greg Mack Show (the first all hip hop show in the world!) on radio station KDAY, co-hosting/producing the top-rated, hip hop show at Soundbreak.com, and co-founding and running his own publishing imprint, TRUE INK/INGRAM. Mykel has also served as literary agent for the artists 50 Cent and Omarion, star of "You Got Served".