Social Media Strategist
Great Lakes Educational Loan Services Inc
Liz Gross leads the social media efforts at Great Lakes, one of the four largest student loan servicers in the country. She joined Great Lakes in December 2012 and was tasked with creating a social media strategy and launching a social media program. She currently manages social media accounts for customers and financial aid professionals, conducts brand and competitor social listening, serves as an internal consultant for a variety of business units, and oversees the continual development and growth of the social media program.