Lia Navarro-Pennington
Ent Strategy & Sales
reddit
Lia Navarro leads entertainment strategy and sales for reddit.com, an online community that currently has 100 million uniques and 5.3 billion page views. Back in 2006, Lia joined the advertising sales team at Condé Nast Publications where she worked closely with the newly acquired WIRED.com and reddit.com (established in 2005). In 2009, Lia transitioned her focus solely to reddit.com as its only sales representative. Two years later, reddit.com spun off from Condé Nast to become its own entity. Her clients have included Universal Pictures, Sony Pictures, Lionsgate, The Weinstein Company, A24 films, VICE, Bethesda Softworks, HBO, Showtime, FUNimation, 2k games, and many more.