Sr Dir Digital Mktg & Strategy
Universal Music Group
Doug Barasch has over 10 years of experience in Digital Marketing and Strategy. He joined Universal Music Enterprises, a division of Universal Music Group in 2012, after leading digital marketing at Verve Music Group (division of Universal Music Group) in New York City. Prior to joining Universal Music Group, Doug led digital marketing campaigns at Epic Records, a division of Sony Music, for artists including Fiona Apple, Jennifer Lopez, Jessica Simpson, Duran Duran, the Spiderman II Soundtrack and the Garden State Soundtrack. At Verve, he oversaw digital strategy for Diana Krall, Melody Gardot, Jamie Cullum, Daryl Hall, Ledisi, Katharine McPhee and many more. Doug redefined Verve’s presence on social media networks increasing overall membership to over 3 million active members by shifting the focus to social marketing and actively developing Facebook apps, social games and partnerships with mobile app developers and social check in sites.