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avatar for Dorice Piraino

Dorice Piraino

Business Analyst
LiveWorld
As the business analyst for Live World since August 2012, Dorice has worked with one of the largest retailers on Facebook offering insights and strategy to help maximize the effectiveness of the brand’s social interactions. With over a decade of experience as an analyst, she began her career working with a nonprofit that earned the Presidential Award for Microenterprise Excellence for their development of key outcome metric standards for the microenterprise industry. She contributed to the leading-edge publication, “Social Return on Investment in Microenterprise,” which helped steer the direction for microenterprise industry. Thereafter, she worked with various Bay Area nonprofits helping them develop surveys, performance metrics and agency scorecards. Moving away from non-profit work, Dorice worked for the advanced analytics department at Oracle where she produced marketing effectiveness scorecards, global revenue reports, subject line testing and regression analysis. These reports often analyzed the profitability of marketing campaigns on sales - figuring out average deal sizes and rate of returns. Afterwards, she moved into internet marketing, performing analysis and strategy to improve campaign performance and to increase the revenue per lead.