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avatar for Christopher Barcelona

Christopher Barcelona

Exec Dir
Resource
Christopher is a part of Resource’s Retail portfolio and a former Director in the Resource Lab. His experience and passion for the next big thing come into play on every creative challenge and innovation initiative the Retail team takes on. He’s strategic in problem solving and creative in execution. From evaluating emerging media and new technology to formulating a point of view that helps fuel Resource's project work, Christopher's ultimate passion is driving immersive customer experiences that elevate clients’ brands. Christopher is an expert when it comes to defining the latest digital customer experiences—and leveraging those experiences to meet business objectives. He has helped fuel the success of projects for Resource clients including the first ever Victoria's Secret e-commerce experience and online fashion show, the redesign for Walmart.com, the development of the Reebok running site and the award-winning Limited Brands online annual report series. His experience includes Director of Creative Marketing at American Eagle Outfitters, where he led the strategic redesign of ae.com, and Creative Director at Bath & Body Works. During his time with both retailers, Christopher’s strategically-infused approach spurred the development of meaningful consumer interaction that drove outstanding results. The work he’s led has won numerous awards including The One Show, Ad:Tech, AdFed, and AIGA. Christopher has also been featured in the AIGA Annual, HOW magazine and Communication Arts’ 10 Years of Interactivity. He’s a former member of the Board of Directors for the Cincinnati chapter of AIGA and has presented at the Seybold Seminar, AIGA, iCitizen, Internet Retailer, and The Digital Non-Conference.