Dir, Social Action
Participant Media LLC
Since joining Participant Media in 2007, Christina has held various roles within Participant Media's Social Action Department, including the development and execution of all social action film campaigns. Currently, as Senior Director of Social Action Strategy & Impact, she is responsible for leading the team's impact evaluation and research. As part of this role, she analyzes all qualitative and quantitative social action metrics, provides impact strategy to film, TV and digital teams and works on the development of proprietary research tools that continue to optimize Participant’s social impact related work.