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Catherine Luckhoff

HQ Africa
Catherine Lückhoff believes Africa is the last big secret in the music business. She has spent the past two years as the head of brand strategy and business development for mobile start-up Bozza (funded by the Omidyar Network), which is building an app for talent discovery in Africa. She has worked extensively with operators, OEMs and brands throughout Africa and is passionate about hyper-local content and community curation models. She spoke at Midem 2013 on how content drives the uptake of technology and what the opportunities are for brands in emerging markets. She is now the CEO of HQ Africa, which helps companies do business in Africa. She also heads up the Transformation Portfolio for Silicon Cape. Chosen as one of the Mail and Guardian 200 Young in 2010, the newspaper described her as having “music in her blood”. At the time she was the co-owner and founding member of one of South Africa's leading integrated PR and communications agencies, MANGO-OMC.