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Bettina Sherick

SVP, Digital Strategic Mktg
20th Century Fox International
Bettina Sherick is the SVP, Digital Strategic Marketing for 20th Century Fox International, where she is responsible for managing relationships with leading digital marketing and technology companies to ensure that digital is at the core of all marketing activity within the division. During her 12 year tenure, she has managed the launch of over 100+ international digital marketing campaigns for titles such as X-MEN: FIRST CLASS, RISE OF THE PLANET OF THE APES, RIO, AVATAR, all films in the ICE AGE franchise, and THE SIMPSONS MOVIE, the latter of which won the Webby Award and People's Voice Webby Award in the Movie and Film category. She has also spearheaded the development of proprietary systems to enable the quick launch of digital content globally.