Dir of Analytics
R/GA
Anne is a Director of Analytics at R/GA. Since joining in 2007, she has led marketing strategy & analytics for clients such as Coca-Cola, MasterCard, Ameriprise, Johnson & Johnson, Unilever, and Chanel. She has experience with integrated marketing campaigns, CRM programs, websites, display advertising, paid search, mobile, and social media. Anne has led several in-depth social listening projects for retail, CPG, and financial services. Prior to R/GA, Anne worked at Wunderman where she focused on analyzing marketing programs, delivering actionable marketing insights for optimization, and building marketing databases for clients such as Microsoft, Kraft Foods, IBM, AT&T, and Citibank. Before Wunderman, Anne worked at Citibank, managing marketing campaigns for cardholders. Anne comes from France where she graduated with a BBA and a MS in Management from the Grenoble Graduate School of Business (ESC Grenoble). In New York, she obtained her MBA in Marketing from Pace University.