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avatar for Aaron Loeb

Aaron Loeb

VP & Group Mgr
EA Mobile
Aaron Loeb has been working in the games industry for two decades. He joined Electronic Arts in 2011 as a General Manager. In that time he has been a key player in EA's transition toward live services, helping to launch The Sims Social and as General Manager of The Simpsons: Tapped Out, EA's biggest mobile title. Today he is a Group General Manager and Vice President for EA Mobile, overseeing development teams in Prince Edward Island, San Francisco, Los Angeles, Redwood City, and Kitchener. Before joining EA, Aaron was Producer, Director of Business Development and COO before being appointed CEO of Planet Moon Studios. Prior to Planet Moon, Aaron was Editor-in-Chief of Gamepen.com and UGO, and Director of Editorial and Technology at Future Publishing, and was the creator and chairman of the Game Critics Awards.