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Friday, March 7
 

11:00am CST

Black Social TV: How Black Programming, Viewers an
Almost every Monday night when the Vh1 reality show Love & Hip Hop Atlanta airs, its black and Latina characters, their actions and the title of the show dominate Twitter’s trending topics (they’re often seven of the 10 top trending topics on Twitter). The same happens when other black television and award shows are broadcast. Black shows are not only a television event but they've also become a huge social media affair. African-Americans watch television an additional two hours more than the national average, and African-Americans use Twitter more than other Americans. African-Americans are not just social television participants, they are major players. The rise of social television, watching television and posting on social media simultaneously, has an important impact on television producers, advertisers and viewers. Social media buzz about television shows has created a new barometer for popularity and a crop of apps that allow viewers to connect directly to the producers and cast

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP18146

Friday March 7, 2014 11:00am - 12:00pm CST
Hilton Garden Inn, Colorado

11:00am CST

Building Relationships Through Real-Time Relevance
ATTENTION: Priority Seating is available for this session. To take advantage of this opportunity, you will need to have a valid SXSW badge, and an activated SXsocial account. To get your priority seating, please go here: https://sup.sxsw.com/schedule/IAP26434
Global Marketing is immensely complicated, but you can leverage information and technology to create individual moments of connection that build lasting impact for a brand. Creating content that is relevant to each user’s brand experience requires a unique understanding of consumer’s motivations. Our panelists will engage the audience in a conversation about how Team Detroit and its global partners use the latest Digital tools to create moments of real-time relevance with a brand. Sponsored by Team Detroit.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP26434

Speakers
JJ

Jon-Paul Jacques

Exec Creative DirBlue Hive Shanghai
avatar for Lizz Linabury

Lizz Linabury

Sr Digital StrategistTeam DetroitFrom her creative roots as a multi-media art director to her groundbreaking work as a Digital Strategist, Lizz pulls no punches. She distills simplicity from complexity and continues to surprise clients with her inspired, no-nonsense approach.
avatar for Stuart O'Neil

Stuart O'Neil

Group Creative DirTeam DetroitStuart is an Executive Creative Director at Team Detroit. He has worked at Team Detroit for 7 years inspiring teams to develop award-winning ideas such as Mustang Customizer, F-150 Torture Test, and an orange puppet named Doug. He also leads the UX design... Read More →


Friday March 7, 2014 11:00am - 12:00pm CST
Wanderlust, Wanderlust

11:00am CST

Candy Crush Saga's Recipe for Sweet Success
This presentation will explore how Candy Crush Saga came about and the biggest cross-platform game in the world with over 15 M daily players on Facebook and over 600,000 daily gameplays on mobile. The steps in-between include a small competitive flash game and a “social envelope” with an aggressive cross-platform push onto mobile. This presentation outlines the pitfalls, lessons learned and best practices accumulated along the way, while answering gamer’s and developer’s questions about the intricate details around the music, voiceovers, gameplay dynamics, automated hints, characters, power-ups, tips and tricks, and more. It will discuss the challenges, benefits and best practices for creating compelling gameplay experiences along with the do’s and donts, when creating and monetizing free-to-play games. He will share anecdotes and data into user engagement, gameplay and how the game is received both by the massive fan base on Facebook, and the hundreds of millions of players on mobile.
This SXSW Gaming Session at the Long Center is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP19652

Friday March 7, 2014 11:00am - 12:00pm CST
Long Center, The Kodosky Donor Lounge

11:00am CST

Gaming's Next Gen: Will AAA or Indie Games Win?
After years of speculation the next generation of gaming consoles have arrived, but does gaming's future belong to traditional publishers producing AAA games or have indie and mobile game creators and the advent of crowd-funding changed the shape of the games industry irrevocably?
Games media veterans GameSpot's Ben Howard and Red Robot Labs Inc. John Davison will lead a discussion about the challenges publishers of core, big-budget franchises face as well as what emerging companies in the mobile and indie scene are changing all expectations about the games industry and its future.
This SXSW Gaming Session at the Long Center is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP25785

Speakers
avatar for Casey Lynch

Casey Lynch

FounderMidnight CityCasey Lynch has worked as a writer and editor covering the video game, music, and entertainment industries since the mid ‘90s, most recently serving as Editor-in-Chief of IGN since 2011. Casey left IGN recently to found and become Vice President of Publishing... Read More →


Friday March 7, 2014 11:00am - 12:00pm CST
Long Center, Dell Hall

11:00am CST

OMMA: Should Brands Be Part of the Real-Time Convo?
Since that famous “Oreo Moment” that turned a Super Bowl blackout into a dubious marketing trend, more brands seem to have failed than succeeded at riding the real time zeitgeist. From Kenneth Cole to AT&T to Urban Outfitters, the social media misfires just keep coming. Have marketers learned anything about the dark art of inserting their brands into the trending topic, the cultural moment? Are they just geeks struggling to fit in with the cool kids? Or are we really seeing brands become more human and finding voices through these new direct-to-consumer channels? Sponsored by Media Post.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27180

Speakers
avatar for Noha Abdalla

Noha Abdalla

Sr Dir, Social MediaCapital OneNoha Abdalla is Snr Director, Brand Social Media at Capital One. She is responsible for Capital One’s social media content and campaign strategy, bringing the brand to life through social channels. In previous roles at Capital One, Noha was responsible... Read More →
avatar for Natanya Anderson

Natanya Anderson

Dir, Social Media & Integrated MktgWhole Foods MarketNatanya Anderson is the Director of Social Media and Digital Marketing at Whole Foods Market. She has been working with social and new media for over a decade with a focus on both strategy and execution, helping organizations change... Read More →
avatar for Rick Wion

Rick Wion

Dir of Social MediaMcDonald's CorporationBeyond reminding folks how yummy the fries are, Rick’s job includes social strategy for engagement, campaigns, issues management, and business insights for one of the world’s most talked about brands.


Friday March 7, 2014 11:00am - 12:00pm CST
AT&T Conference Center, Salon ABCDE

11:00am CST

PlayStation: Data at the Speed of Gaming
Video game development is a fast-paced and competitive industry. Having real-time access to the right data lets you turn on a dime and capture market trends you might otherwise miss. This session discusses how PlayStation uses data visualization tools to analyze gameplay metrics, reduce development costs, and increase the speed of decision-making, allowing the team to rapidly answer questions they could never even ask before. You’ll see some of PlayStation’s data visualizations and learn best practices for using data visualization to have a tremendous impact on an organization of any size and from any industry.
This SXSW Gaming Session at the Long Center is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24576

Speakers
avatar for Tyler Gaede

Tyler Gaede

Staff Technical Project MgrSony PlaystationI’ve been in the software business for over 11 years now with the majority of that time being in the video games industry. I started out as a software developer and have migrated towards management. I was introduced to data analytics as... Read More →
avatar for Zane Mumford

Zane Mumford

Sr Mgr, Global Technology SvcsSony Computer Entertainment AmericaZane Mumford is the Sr. Manager of the Hosting Management Services group within Sony Computer Entertainment America, or Playstation. Hosting Management Services is the liaison between Sony's various game studios and... Read More →



Friday March 7, 2014 11:00am - 12:00pm CST
Long Center, AT&T Education Room

11:00am CST

What Do We Build Next?
Come learn how Adobe's Innovation Pipeline team goes from just an idea to a functional prototype ready for testing with real users in a matter of weeks for their newest web authoring tools. During this interactive session with Devin Fernandez, principal product manager, and Winsha Chen, senior computer scientist, you'll see how Adobe is driven by innovation and as a company is constantly looking for new areas ripe for transformation. Sponsored by Adobe.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27374

Speakers
avatar for Winsha Chen

Winsha Chen

Sr Computer ScientistAdobe Systems IncWinsha Chen is a Senior Computer Scientist in Adobe's Web Platform and Authoring organization. She works in the Innovation Pipeline where Adobe explores new product concepts through rapid prototyping and live user testing. Prior to joining the... Read More →
avatar for Devin Fernandez

Devin Fernandez

Principal Prod MgrAdobe Systems IncDevin Fernandez is a Principal Product Manager in Adobe's Web Platform and Authoring organization. He currently runs a program called the Innovation Pipeline where Adobe explores new product concepts through rapid prototyping and live user testing... Read More →


Friday March 7, 2014 11:00am - 12:00pm CST
Radisson Town Lake, Riverside Ballroom

12:30pm CST

5 Things Developers Need to Know About Design
Exceptional design doesn't always have to come from the design department. In fact, designers often play by simple guidelines they follow intuitively that anyone can learn. In this session you will learn the techniques designers use as well as the things they wish every developer knew about design. Understanding these 5 things will not only make you better at design, it will help you work better with designers. Sponsored by Adobe.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27303

Speakers
avatar for Paul Trani

Paul Trani

EvangelistAdobePaul Trani is a worldwide Creative Suite Evangelist for Adobe focusing on workflows that empower designers and developers to create for the web and mobile apps.



Friday March 7, 2014 12:30pm - 1:30pm CST
Radisson Town Lake, Riverside Ballroom

12:30pm CST

Author Ernie Cline Discusses His New Novel Armada
Ernie Cline, author of the New York Times and internationally bestselling novel Ready Player One, discusses his eagerly anticipated new novel Armada, including the surprising inspirations for the novel and how deeply it draws on his lifelong obsessions with science-fiction novels, films, and the transportive power of videogames. Ernie also talks about his experience publishing his debut, Ready Player One, a tale involving a cross-country journey via time-traveling DeLorean and a remarkable multi-platform contest that mirrored the treasure hunt in the book’s pages—and culminated with giving away a car on national cable television. He also touches on his adventures in Hollywood, from his current work with Universal and Warner Bros. to his early traumatic experiences with the film Fanboys.
This SXSW Gaming Session at the Long Center is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP19616

Speakers
avatar for Ernie Cline

Ernie Cline

AuthorCrown An Imprint Of Penguin Random House



Friday March 7, 2014 12:30pm - 1:30pm CST
Long Center, AT&T Education Room

12:30pm CST

Big Data Inverted: The Best Candy from Strangers?
In our increasingly digital and technology-driven world, human social relationships are being transformed by data. Your previous online behavior is dictating the news reports, friends’ updates, products and advertisements you receive. With algorithms are determining the content we’re exposed to, people are beginning to unintentionally “barricade” themselves from new experiences and information that don’t fit the pattern of what they’ve already liked and experienced.
In this panel, renowned researchers and digital anthropologists tackle this phenomenon to explore the implications of a “barricaded” society, dissect the current and future obstacles, identify the opportunity for innovation, and provide a call for technology to deliver us to what and who we need, even if it’s unfamiliar.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24496

Speakers
avatar for Maria Bezaitis

Maria Bezaitis

Principal Engineer at IntelIntelMaria Bezaitis' speeches are primarily based on the social dynamics of society and how technology is affecting the structures of social relationships.
avatar for Chris Colborn

Chris Colborn

EVP, Global Chief Experience OfficerR/GAI’m an experience strategist and designer passionate about product and service innovations that delight people and elevate brands.
avatar for Dinkar Jain

Dinkar Jain

Prod Mgr at GoogleGoogleProduct Manager @ Google.


Friday March 7, 2014 12:30pm - 1:30pm CST
Sheraton Austin, Capitol EFGH

12:30pm CST

Content & Commerce: The Digital Cronut
The doughnut and croissant have operated alongside each other for years, each awesome in their own way. Until one day, you bring them together and witness the magic unfold – The Cronut. Content and Commerce is the next epic hybrid.

Publishers that have built trust with their audience can monetize the intent they create through integrated commerce that actually puts merchandise in the hands of consumers. Browsers on the commerce side can be turned into engaged readers, improving the chances of converting them back into buyers, and monetizing their engagement through ad dollars.

This is a discussion for any content or commerce brand looking to propel their business forward. You’ll hear from leading content/commerce brand, Thrillist Media Group’s CEO Ben Lerer as he describes the changing media and e-commerce landscapes, best practices for adding a content or commerce channel to your business, and what the potential benefits and risks will be.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP18788

Speakers
avatar for Ben Lerer

Ben Lerer

Co-Founder/CEOThrillistBen Lerer is the co-founder & CEO of Thrillist Media Group, overseeing the growth of the company from a niche email newsletter to a disruptive media company, leading the charge in mingling content and commerce. Ben is also the managing director of Lerer Ventures... Read More →


Friday March 7, 2014 12:30pm - 1:30pm CST
Austin Convention Center, Room 12AB

12:30pm CST

Digitally Democratizing Education
Pioneering nonprofit 'Projects For All' is democratizing access to education by implementing digital infrastructure (Hello Hubs) in developing countries. Recently, the nonprofit launched ‘Project: Hello World’, an installation of digital, internet-enabled, kiosks in African communities. The Hello Hubs deliver educational tools, internet connectivity and a place in the 'Granny Cloud' digital mentoring program, while providing protection against human right violation by enabling community journalism.

'Projects For All' Founder Katrin Macmillan, FreshGrade Partner/Founder Lane Merrifield, and 'Projects For All' Advisory Board member, Sophie Kelly, will discuss the importance of entrepreneurial approaches to development work, why we are focusing on digital education and connectivity for equality, how 'Projects For All' overcomes the logistical challenges of reaching remote communities, and the importance of sustained digital programs in creating long-term change.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP25457


Friday March 7, 2014 12:30pm - 1:30pm CST
Austin Convention Center, Room 10AB

12:30pm CST

Doctor’s Offices on Their Death Bed
“One of my tricks for generating startup ideas is to imagine the ways in which we'll seem backward to future generations. And I'm pretty sure that to people 50 or 100 years in the future, it will seem barbaric that people in our era waited till they had symptoms to be diagnosed with conditions like heart disease and cancer,” said Paul Graham, Y Combinator. Technology and policy are colliding to transform the patient experience. New devices are delivering continuous streams of health data to patients, who in turn are expecting physicians to engage with them via modern communication channels. Meanwhile, bundled payments and Accountable Care Organizations are changing incentives for doctors and payers, leading savvy physician-entrepreneurs to invent new patient-provider-payer models. As this explosion occurs will doctor’s offices soon be a legacy artifact of non-competitive providers? Join the debate with the innovators driving change from both the patient and physician perspective!

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP25486

Speakers
avatar for Dr Gautam Gulati

Dr Gautam Gulati

Chief Medical Officer & Head of Prod InnovationPhysicians InteractiveDr. Gulati is the Chief Medical Officer and Head of Product Innovation for Physicians Interactive Holdings, where he leads a world-class team to ideate, design, build, and deploy game-changing solutions for health... Read More →
DD

Dr Dennis Schmuland

Chief Health Strategy OfficerMicrosoftDr. Dennis Schmuland serves as Microsoft’s Chief Health Strategy Officer for the US Health and Life Sciences (HLS) division. As Microsoft’s senior health industry executive, he is responsible for driving the company’s strategy across key... Read More →


Friday March 7, 2014 12:30pm - 1:30pm CST
Hilton Austin Downtown, Salon F

12:30pm CST

Followers Attached
Anyone launching a new brand today hopes that their product, service or solution will become the darling of the industry--the thing that goes viral because people love it. Veteran brand strategist Laurence Vincent will share compelling insights on brand attachment, an oft-overlooked dimension of consumer behavior. Drawing on findings from published research and ongoing fieldwork, Vincent will explain why consumers become attached to or develop an aversion to certain brands. He'll demonstrate how to measure attachment, and how it differs from other brand dimensions. Specifically, he'll demonstrate how attachment has been proven to be a better predictor of consumer behavior than mere measures of likability.
This material has not been presented before and features new research data that makes a compelling case for entrepreneurs and seasoned brand managers to focus their attention on getting people (consumers, investors, employees) attached to their brands and keeping it that way.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP26545

Speakers
avatar for Larry Vincent

Larry Vincent

Exec DirUTA Brand Studio



Friday March 7, 2014 12:30pm - 1:30pm CST
Sheraton Austin, Capitol ABCD

12:30pm CST

Life Automation for Entrepreneurs
Join Tim Ferriss, Veronica Belmont & Maneesh Sethi as they discuss automating your life while running your business. Running a startup is an intense, all-consuming undertaking and new entrepreneurs have a hard time keeping up with the demands of their business and maintaining their relationships, social life, family, health, etc.
In this panel, we'll be discussing creative ways to utilize technology to automate your life while you are running your business. Moderated by Stephanie Burns.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22600

Speakers
avatar for Stephanie Burns

Stephanie Burns

FounderChic CEOA mid-westerner at heart, Stephanie Burns is the founder and CEO of Chic CEO. Chic CEO is an online resource for female entrepreneurs - bringing how-to information, tools and community to women starting businesses. With a background in brand building, media buying... Read More →
avatar for Tim Ferriss

Tim Ferriss

Founder4 Hour Work WeekTimothy Ferriss has been listed as one of Fast Company’s “Most Innovative Business People”, Forbes Magazine’s “Names You Need to Know in 2011,” and is the 7th “most powerful” personality on Newsweek’s Digital 100 Power Index for 2012. He is... Read More →
avatar for Maneesh Sethi

Maneesh Sethi

Founder & CEOPavlok/Hack the SystemManeesh ran the Web site Hack the System but noticed his waning productivity. After having to resort to tricks to keep himself writing -- most notably, hiring someone to slap him in the face whenever he used Facebook --- Maneesh had the idea to build... Read More →


Friday March 7, 2014 12:30pm - 1:30pm CST
Hilton Austin Downtown, Salon JK

12:30pm CST

Marketing As A Service
ATTENTION: Priority Seating is available for this session. To take advantage of this opportunity, you will need to have a valid SXSW badge, and an activated SXsocial account. To get your priority seating, please go here: https://sup.sxsw.com/schedule/IAP26574
The data stockpile is on. Mobile is entering a new era of intelligence in which data is free to capture, for those who know how to do it. This panel will detail how behavioral intelligence and its associated technologies are changing how mobile marketers are thinking about personalization. Through the implementation of passive content progression, or the passive collection and analysis of behavioral data, marketers can begin to connect the dots of an individual's behavior and create more effective targeting strategies.
Sponsored by Team Detroit.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP26574

Speakers
avatar for Helen Ectors

Helen Ectors

Sr VP, Global Dir Creative BusinessTeam Detroit
avatar for Jim McArthur

Jim McArthur

SVPDigitaria Interactive
DS

Doug Stovall

EVP, Sales & SvcsHipcricket


Friday March 7, 2014 12:30pm - 1:30pm CST
Wanderlust, Wanderlust

12:30pm CST

Music for Video Game Marketing
Some of the most creative and successful video game marketing campaigns have tapped into the power of original music production to raise awareness of the game, to expand its creative universe, and to feed fans' insatiable appetites.
By creating original content for a marketing campaign, video game publishers have complete control over the use of the music. As popularity of the song grows and takes on a life of its own, all attention shifts back to the game itself.
A panel of composers, producers, advertising creatives and video game publishers will discuss what makes a great musical strategy for video game marketing, share stories of creative music production, and give insight into how campaigns have adapted to take advantage of the music's success.
This SXSW Gaming Session at the Long Center is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP23940

Speakers
avatar for Ravi Krishnaswami

Ravi Krishnaswami

PartnerCOPILOT Strategic Music + SoundRavi Krishnaswami has been creating innovative, youthful and organic music and sound design for television, film and interactive for over a decade. He has worked with the largest clients and ad agencies in the business. Whether it’s a big time... Read More →
avatar for Jason Menkes

Jason Menkes

PartnerCOPILOT Strategic Music + SoundJason Menkes is a respected creative music producer who brings an unusually thoughtful approach dedicated to the strategy, creation and implementation of music for branding and advertising campaigns.
avatar for Steve Perkins

Steve Perkins

Dir of Global MktgBethesda SoftworksSteve Perkins is Director of Global Marketing for Bethesda Softworks. With more than 15 years of marketing experience in the videogame industry, Steve has worked on many top videogame properties, including SimCity, The Sims, James Bond, Battlefield... Read More →


Friday March 7, 2014 12:30pm - 1:30pm CST
Long Center, The Kodosky Donor Lounge

12:30pm CST

Network Design Thinking & Black Male Engagement
Trayvon Martin makes the headlines because black men are often portrayed as burdens, rather than assets to their communities. The Knight Foundation worked with Context Partners to help change this script, starting with Detroit and Philadelphia. In talking with dozens of black males across these cities, the everyday stories of unsung heroes were uncovered—forming a shared positive identity for black men across the US. Learn how the Black Male Engagement (BMe) network was built to engage, identify and publicly celebrate black men who are giving back to their communities. These stories include Shaka Senghor and Yusef Shakur who met in prison and together vowed to change this fate for boys in their community. As members of BMe, Shaka and Yusef got the support they needed to scale their programs and reach more youth in underserved Detroit neighborhoods. Learn how aspirational networks are built through co-designing with your community.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22236


Friday March 7, 2014 12:30pm - 1:30pm CST
Hilton Garden Inn, Colorado

12:30pm CST

OMMA: What Do Marketers Want from Mobile?
Marketers are confronting an “omnichannel” world where consumers consult multiple sources and screens, sometimes making buying decisions in minutes. Brands need to be in customer pockets to capture those impulses at all times, via mobile apps, mobile commerce, mobile social presence, and mobile loyalty. Devices have made it possible to enhance and enrich the path to purchase down to and including the in-store experience. But what have these brands learned about the new mobilized consumer and what is in store for us next?

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27164

Speakers
avatar for Scott Carlis

Scott Carlis

VP Digital & Social MediaAEG Global Partnerships
SC

Scott Carliss

VP Digital and Social MediaAEG Global Partnerships
KC

Katrina Craigwell

Mgr, Digital MktgGE
KN

Keith Nyhouse

VP, Digital & International MktgDish Network
DW

Donnie Williams

Chief Digital OfficerHorizon


Friday March 7, 2014 12:30pm - 1:30pm CST
AT&T Conference Center, Salon ABCDE

12:30pm CST

Press Start to Begin: UX & Video Games
'Press start to begin' is the message gamers have been greeted with since the early days of interactive entertainment. Hitting that start button is typically the player’s first interaction with a game after putting in the cartridge or disk, the moment they go from passive observer to active participant.

This SXSW Gaming Session at the Long Center is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.
As the number of gamers and the devices they play them on grows, game designers and developers are starting to look in the direction of User Experience to help them craft interactions that not only make it easer for users to play their games, but to enhance the experience of the game itself. This panel of game journalists and game designers will talk about how UX has impacted the game industry, what developers are lexpecting out of UX, and how UX can take games to even greater heights, offering examples of games that are already there, and maybe a few that could use a little help.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22949

Speakers
avatar for Ron Burke

Ron Burke

Editor-in-ChiefGaming TrendRon Burke is the Director, creator, and owner of Gaming Trend, and is what you’d call a hardcore old-school gamer. He’s owned every major console since the Colecovision, as well as a Commodore 16, a VIC 20, a Commodore 64, an Amiga 500, and so on. Ron... Read More →
avatar for Richard Garriott de Cayeux

Richard Garriott de Cayeux

Founder/Creative DirPortalarium IncRichard Garriott is a key figure in two industries, computer games and commercial spaceflight. In games he has founded 3 noteworthy companies (Origin, Destination and Portalarium), he created the Ultima series and Ultima Online among many other products... Read More →
avatar for David Sinclair

David Sinclair

Sr UX DesignerCrytekDavid Sinclair is a User Experience (UX) designer working in the video games industry and is currently at Crytek. He has been in and out of the industry for 20 years where he started out in sales at a game retail chain and later became a translator/writer and spent... Read More →



Friday March 7, 2014 12:30pm - 1:30pm CST
Long Center, Dell Hall

12:30pm CST

Star Power: Innovative Ways to Engage Millennials
Engaging millennials now takes more than just traditional outreach methods. Innovative approaches such as leveraging celebrity voices and platforms, new technologies and culturally relevant messaging is critical for impacting the social behavior of the fastest growing demographic. Join actor and activist Rosario Dawson, co-founder of Voto Latino, and moderator Alex Wagner, host of MSNBC’s “NOW with Alex Wagner,” for a conversation about how to effectively mobilize Latino millennials to create social change in their communities.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27394

Speakers
avatar for Rosario Dawson

Rosario Dawson

ChairwomanCesar ChavezRosario Dawson has garnered praise not only for her numerous leading roles, but for her work with a range of influential organizations. In 2004, Dawson co-founded a non-partisan political organization called Voto Latino. Their outreach has targeted youth and... Read More →
avatar for Alex Wagner

Alex Wagner

AnchorMSNBCAlex Wagner is the host of MSNBC’s “NOW with Alex Wagner” (weekdays at 4 p.m. ET). Wagner had been an MSNBC analyst and a frequent MSNBC guest since 2010. Most recently, Wagner was a reporter with Huffington Post, where she covered innovation in the American economy... Read More →


Friday March 7, 2014 12:30pm - 1:30pm CST
Austin Convention Center, Room 6AB

12:30pm CST

The BRCK - Designing from the Rest of the World
Ushahidi is from Kenya; we know how hard it can be to get connected. Those who lack connectivity are at a disadvantage to their more connected peers. Yet the equipment used to connect in Kenya or India is the same as that used in New York and London, even though the conditions are completely different. The modems used around the world were designed for the USA more than a decade ago. They assume ubiquitous electricity connection, years of fiber infrastructure, and are designed for a desktop computer sitting in an office. That scenario is outdated. It’s not the use-case for the one billion additional people who are expected to get online by 2015. At Ushahidi, we face this problem all the time, we live it. So we set out to redesign the way we connect to the Internet for the developing world, and thus created The BRCK. We learned how important it is for solutions to come from the places where the problems reside. A maker culture of problem solvers is burgeoning in the developing world.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP25304

Speakers
avatar for Erik Hersman

Erik Hersman

CEOBRCKErik Hersman is an entrepreneur, writer and speaker on the boundless spirit of technology innovation in Africa. He is the co-founder of Ushahidi, which allows users to share breaking news through text messaging, and continues to revolutionize and empower journalists, watchdog... Read More →
avatar for Reg Orton

Reg Orton

CTOBRCKReg is product designer engineer, originally from Auckland, New Zealand, and currently based in Nairobi, Kenya. Reg has worked his way across the globe over the last 10 years designing high tech solutions for a range of problems ranging from single photon counting microscopes... Read More →
avatar for Juliana Rotich

Juliana Rotich

Exed DirUshahidiJuliana Rotich is originally from Kenya where she spent her early life and schooling. She later moved to the US where she majored in IT and has worked in the industry for over ten years.



Friday March 7, 2014 12:30pm - 1:30pm CST
Austin Convention Center, Room 9ABC

12:30pm CST

Transparency Reporting for Beginners
Since Google published its first “transparency report” in 2010, many other Internet companies large and small have started issuing there own reports on government demands for user data. And now, in light of recent revelations about the scope of the National Security Agency's surveillance of the Internet through programs like “PRISM”, a broad coalition of companies, privacy advocates and transparency experts have joined together to demand that the government allow even more reporting about national security surveillance. Come learn from some of those companies, advocates and experts about the opportunities and challenges that come with doing your own transparency reporting, and hear why transparency reporting is good for privacy and free speech, good for democracy, good for your company’s bottom line, and good for the Internet industry as a whole.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP21567

Speakers
avatar for Kevin Bankston

Kevin Bankston

Policy DirOpen Technology Institute At New America FoundationKevin Bankston is the Policy Director of the New America Foundation’s Open Technology Institute, where he works in the public interest to promote a stronger and more open Internet for a stronger and more open society... Read More →
avatar for Ryan Budish

Ryan Budish

Fellow, Berkman Center for Internet & Society, Harvard University; Project Dir, HerdictorgBerkman Center for Internet & SocietyRyan Budish is a fellow at the Berkman Center for Internet & Society at Harvard University. As a fellow he researches corporate transparency of government... Read More →
avatar for Dorothy Chou

Dorothy Chou

Policy MgrGoogleDorothy Chou is a Policy Manager at Google Inc. She leads Google's policy efforts to increase Transparency around issues that affect civil liberties and the open Internet. Prior to working at Google's headquarters in Mountain View, she focused on Google's challenges... Read More →
avatar for Bart Volkmer

Bart Volkmer

Legal CounselDropboxBart Volkmer is an attorney Dropbox where he manages matters related to litigation, security, privacy, copyright, government data requests and removals. Before joining Dropbox, Bart was at Wilson Sonsini Goodrich & Rosati in Palo Alto. Bart worked on tons of interesting... Read More →



Friday March 7, 2014 12:30pm - 1:30pm CST
Sheraton Austin, Creekside

12:30pm CST

Workplace Redesign: The Big Shift from Efficiency
We have become adept at applying design thinking and methodologies to the design of products and customer engagement experiences. Isn’t it about time we apply this same thinking to our own work environments? We all recognize that talent is becoming central to business success. Most companies focus on talent attraction and retention. Yet, there’s a missing middle here – talent development? When the topic comes up, we tend to fall back to thinking about training programs. Yet, the most powerful learning and talent development occurs on the job. What if we reconceive our work environment to include not only our own employees, but everyone outside the organization who has relevant expertise to help us learn faster? What would such workplaces look like? How would they function? If we get this right, we can move from a world of diminishing returns to increasing returns, where the more participants who join in, the faster everyone will learn by working together.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP23684

Speakers
avatar for John Hagel

John Hagel

Chairman, Center for the EdgeDeloitte



Friday March 7, 2014 12:30pm - 1:30pm CST
Courtyard Marriott, Rio Grande Ballroom

2:00pm CST

Foreign Startups: US Challenges & Opportunities
Carmelo Gordian (Partner at Andrews & Kurth), John Edge (a UK Entrepreneur), Lefteris Douanoglou (CEO at Schoox) and Angelos Angelou (Angelou Economics) will identify and address the major issues and challenges international startups face when transitioning to the US, such as:
Legal Issues:
-Company registration –where to register (state), how to register and what company form fits best
-Company governance
-Taxation (federal, state and local level)
-Visa requirements and immigration
Choosing the right location:
-Industry hubs
-Choosing the right City: where to establish a base of operations and why
Achieving business success:
-Go-to market and business development: BoD and BoA, recruiting, price policy, customer acquisition/sales, marketing, strategic alliances
-Efficient networking and how to get in front of investors; access to funding
-The business ‘cultural’ aspect
Takeaways for international startups:
i. Develop a clear view of the main issues arising during a transition to the US
ii. Get critical initial input on how to tackle those challenges and make a successful landing
iii. Identify and pursue growth opportunities

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27094

Speakers
avatar for Angelos Angelou

Angelos Angelou

CEOAngelouEconomicsAngelos Angelou is the Founder and Principal Executive Officer of AngelouEconomics(AE) bringing over 30 years of experience in economic development and site selection. AE has completed over 500 strategic plans across the globe and performed site selection for over... Read More →
avatar for Tony Defalis

Tony Defalis

VP2LeadFast Ventures
avatar for Lefteris Douanoglou

Lefteris Douanoglou

CEOSchoox IncAngelos Angelou is the Founder and Principal Executive Officer of AngelouEconomics(AE) bringing over 30 years of experience in economic development and site selection. AE has completed over 500 strategic plans across the globe and performed site selection for over $18... Read More →
avatar for John Edge

John Edge

CEORed Rose Global LimitedLead the strategic plan for the recent acquisition of Redkite Financial Markets by NICE Actimize, to deliver an expansion of Redkite's global cloud compliance solution.


Friday March 7, 2014 2:00pm - 3:00pm CST
Hilton Austin Downtown, Salon B

2:00pm CST

Getting Started with Teaching Game Design
In this presentation, we will show some beginning basics to get you started, give student examples, and show how Scratch can be applied across the curriculum. You will discover how to get students interested in basic game programming and design and get them involved in animation, drawing, interactive art, games, math, music, simulations, and even a possible contest. While this presentation will only "Scratch" the basics, it will leave you and your students scratching for more.
Scratch is a free programming language developed by and made available through MIT. What makes Scratch unique is the way it allows students to easily create their own interactive stories, animations, games, music, and art. Best of all, they can share their creations on the worldwide web, collaborate with others as they create, share, remix, and recreate! Scratch certainly goes beyond STEM by bringing in just about anything.
This SXSW Gaming Session at the Long Center is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP20806

Speakers
avatar for Todd Gratehouse

Todd Gratehouse

Chief Technology OfficerDel Valle ISDTodd is currently the Chief Technology Officer in Del Valle ISD, Del Valle, TX. Todd is a K-12 educator with 22 years of technology rich experience. @toddgratehouse



Friday March 7, 2014 2:00pm - 3:00pm CST
Long Center, AT&T Education Room

2:00pm CST

OMMA: Do Brands Fit in with Wearable Computing?
The next great media tech wave is already here, and it fits like a glove, a watch, eyeglasses, a bracelet, a pendant or maybe a hat or a band-aid. Wearable technology promises a seamless interface of body and machine and an opportunity to serve consumers in unprecedented, an unprecedentedly intimate, ways. But do brands have a place this close to the consumer, and what new and different shape will it take? We ask a team of tech futurists, marketers and agency execs to see what a branded wearable future might be like. Sponsored by Media Post.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27169

Speakers
avatar for Rob Garner

Rob Garner

Chief Strategy OfficerAdvice Interactive Group
avatar for Sloane Kelley

Sloane Kelley

Exec ProducerPGATour DigitalDigital creative/storyteller working in pro sports. Powered by a mix of espresso, off-the-beaten path travel, and my two rescue pups.
SS

Shiv Singh

SVP, Brand & Mktg TransformationVisa
avatar for Bachir Zeroual

Bachir Zeroual

Dir Mktg VenturesThe Coca-Cola Company


Friday March 7, 2014 2:00pm - 3:00pm CST
AT&T Conference Center, Salon ABCDE

2:00pm CST

Power of Design Principles in a Connected World
ATTENTION: Priority Seating is available for this session. To take advantage of this opportunity, you will need to have a valid SXSW badge, and an activated SXsocial account. To get your priority seating, please go here: https://sup.sxsw.com/schedule/IAP27062
In a world of hyper-connection and fragmented communication consumption, it can be highly effective to leverage a global brand language to reinforce a consistent brand dialogue and personal connection with your consumer. This panel will look at the power of Design principles and leveraging Design thinking to build brand relationships and messaging effectiveness.
How can you use color to align and influence?
How does hierarchy of messaging play a role across varying media?
Is the complication of our world driving the trend toward visual simplification?
Sponsored by Team Detroit.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27062

Speakers
avatar for Michele Silvestri

Michele Silvestri

EVP, Global Dir, DesignTeam DetroitMichele Silvestri is the design evangelist and visual language guardian at WPP’s Team Detroit, a fully integrated, 1,100-person, communications agency. Her role is to cultivate strategic design thinking and beautiful, crafted communications for... Read More →


Friday March 7, 2014 2:00pm - 3:00pm CST
Wanderlust, Wanderlust

2:00pm CST

Rich Web Experiences & the Future of the Web
The web has become a rich creative platform. It's so ubiquitous that it's hard to imagine any game changer not being a part of the web. We're reaching a point where ideas we could only dream of in the past from interactive film to global multiplayer 3D gaming can become a reality, all living inside of your browser. In this session we will explore inspiring examples of how the web can be used to create rich media experiences and what new possibilities may be available in the future. Sponsored by Adobe.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27377

Speakers
avatar for CJ Gammon

CJ Gammon

Computer ScientistAdobe Systems IncCJ Gammon is a Creative Technologist at Adobe focusing on new web technology with the goal to showcase the creative potential of the web and inspire the community through innovative applications and experiences.



Friday March 7, 2014 2:00pm - 3:00pm CST
Radisson Town Lake, Riverside Ballroom

2:00pm CST

Seizing the Mobile Opportunity in Latin America
With 120% of mobile penetration in the region we are on a tipping point. 700 million users are looking for new forms of entertainment, commerce and services in Latin America. What kind of business relationships are needed to interconnect all players? What role should the new entrepreneurs, investors and government take to gain full advantage of this new ecosystem? This will be a talk that will enlighten the attendees on the mobile opportunity and on the steps that need to be taken to make the most of it.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP28386

Speakers
avatar for Pablo Salazar

Pablo Salazar

Managing Partner and DirNaranya VenturesPablo Salazar Rojo is the Managing Director at Naranya Ventures; a new investing firm specialized in mobile technology for emerging markets. Naranya Ventures currently operates an accelerator program (Naranya Labs); an early stage fund(Naranya... Read More →


Friday March 7, 2014 2:00pm - 3:00pm CST
Holiday Inn Town Lake, Lantana Ballroom

2:00pm CST

Social Health Startup Bootcamp:Investing in Health
Following on the success of the 2012 and 2013 Social Health Startup Bootcamp (#SXSHbooty), 2014 will mark the 3rd consecutive year of the event that provides education, inspiration, and funding advice for (social) health tech startups.
In this session, you will hear opening remarks by Founder and Chair of the Bootcamp, Shwen Gwee, followed by a fireside chat with National Industry Director of Healthcare for Google, Ryan Olohan, and CEO and Co-Founder of Startup Health, Steve Krein.
Topics to be covered include:
- Why NOW is the perfect time to think about the healthcare sector as a viable opportunity to launch a tech startup
- What are Google and other investors interested in seeing with new digital health startups
- Where the future of digital health and health tech is going
Brought to you by: Google

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27104

Speakers
avatar for Shwen Gwee

Shwen Gwee

Chief Digital OfficerChandler Chicco CompaniesChief Digital Officer at Chandler Chicco Companies. Founder of PharmFresh.TV, Social Health Startup Bootcamp, Social Health Summit (SXSH.org), and the Med 2.0 blog. Formerly: Edelman (VP, Digital Health), Vertex (Lead, Digital Strategy... Read More →
US

Unity Stoakes

PresStartUp Health


Friday March 7, 2014 2:00pm - 3:00pm CST
Hilton Austin Downtown, Salon D

2:00pm CST

The 10 Best Startups in Austin
Come see 10 of Austin's startups pitch at the Capital Factory Demo Day. Austin's startup scene is booming, and we meet every one of them.
The best ones join our community and are matched up with successful entrepreneurs as mentors. They have competed in a series of pitch elimination rounds to narrow it down to the 10 you'll see at SXSW.
These startups have traction, most are generating revenue, and a few are already profitable. Most have raised less than $1 million and are focused on acquiring enough customers to become profitable as their next milestone. A few are making bigger bets that will require more capital.
Come see the very best that Austin has to offer and kick off SXSW at the main event of the Startup Village.
Afterwards, we'll have an OPEN BAR and time for the everyone to meet the startups that presented in this event and the Win $200,000 to Move Your Startup to Austin competition just prior.
Please register at http://bit.ly/10bestatx

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP994562

Friday March 7, 2014 2:00pm - 3:00pm CST
Hilton Austin Downtown, Salon C

2:00pm CST

Turning Your Gaming Passion into Profits
Do you have to be a programmer to have a career in the gaming industry? Join James Lopez as he discusses alternative careers in the gaming industry with gamers who have taken their gaming passion and have created businesses around them. Learn what it takes to succeed in gaming, from some of the best creative minds in the industry. Bring your notepad and questions, leave with executable advice on how to take it to the next level.
This SXSW Gaming Session at the Long Center is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP19512


Friday March 7, 2014 2:00pm - 3:00pm CST
Long Center, The Kodosky Donor Lounge

2:00pm CST

Unearthing the Atari Graveyard: The Search for ET
In May 2013, creative studio and game developer Fuel Entertainment was officially granted permission to excavate within a 100-acre landfill in the Alamogordo, New Mexico desert. The goal? Search for the fabled Atari E.T. Graveyard - the alleged 1983 dump site of the mother lode of video game overstocks. Along with this, they will document the process, the discovery, and the history of one of gaming's first major blunders.
In this presentation, join Fuel and the exciting soon-to-be-announced production partners involved in the dig (currently scheduled to occur within the next few months) to discuss the results, the experience, the motivations, and the mishaps of looking for the 'El Dorado' of video game culture.
This SXSW Gaming Session at the Long Center is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22574

Speakers
avatar for Jonathan Chinn

Jonathan Chinn

Co-President/ProducerLightbox EntertainmentJonathan is an Emmy Award winning non-fiction television producer and showrunner. Over the past 15 years, he has built up an eclectic body of work that runs the gamut from documentary to formatted reality that is unified by a sense of authenticity... Read More →


Friday March 7, 2014 2:00pm - 3:00pm CST
Long Center, Dell Hall

3:30pm CST

Always Be Innovating: Thinking Like a Startup
Every startup raves about innovation, but how does it work within a large company? As technology changes and consumer demand shifts, it’s vital for companies big and small to question and re-evaluate their strategies. Adopting the startup mentality is key and pretending to be a “lean startup” isn’t always enough. While some have created internal research and development teams, others have acquired companies or been acquired themselves, while continuing to work independently. Whether you’re a big brand or a startup that has momentum but is not yet mainstream, how do you keep the wheels of innovation turning without cannibalizing your money-making product? EasilyDo, Zite and Tagged executives will provide an in-depth look at how to inject originality and novelty into your company, regardless of its size. You’ll hear about the pros and cons of acquiring innovation versus creating a labs team and stories of hackathon style overnight experiments that turned into huge wins.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24571

Speakers
MI

Mike Isaac

Sr EditorRe/Code
avatar for Hetal Pandya

Hetal Pandya

Co-FounderEasilydoHetal Pandya Co-Founder of EasilyDo. She is committed to building mobile applications and solutions to help simplify life. She comes from a family of woman entrepreneurs and has 15+ years of experience building and promoting mobile products. She founded EasilyDo... Read More →
avatar for Greg Tseng

Greg Tseng

Co-Founder & CEOTaggedGreg Tseng co-founded Tagged, the world’s leading social discovery company, in 2004 and has served as CEO since its inception. Greg is responsible for driving Tagged forward, growing its flagship product to serve a global user base of more than 330 million... Read More →


Friday March 7, 2014 3:30pm - 4:30pm CST
Hilton Austin Downtown, Salon JK

3:30pm CST

Bilingual Communities
As per the recent Pew poll, Hispanics were more than twice as likely to use reddit than other ethnic groups. There is a subreddit dedicated to all the Spanish speaking countries and cities around the world, and bilingual Latino users of the site are interacting across every subreddit. At this panel, we will discuss what is driving these numbers, and how Hispanic and Latino users of reddit help drive conversations and shape the community.
This Latinos in Tech session at the Holiday Inn is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP21844

Speakers
avatar for Lia Navarro-Pennington

Lia Navarro-Pennington

Ent Strategy & SalesredditLia Navarro leads entertainment strategy and sales for reddit.com, an online community that currently has 100 million uniques and 5.3 billion page views. Back in 2006, Lia joined the advertising sales team at Condé Nast Publications where she worked closely... Read More →
avatar for Elianne Ramos

Elianne Ramos

PrincipalLATISMHopelessly Undomestic | Globetrotter | Author | CEO, Speak Hispanic Vice-Chair, PR, LATISM | The Universe's 1st & only GEEK GODDESS!


Friday March 7, 2014 3:30pm - 4:30pm CST
Holiday Inn Town Lake, Lantana Ballroom

3:30pm CST

Building Your Startup with the Crowd's Help
Building a startup is hard. Really hard. It's a whirlwind experience that requires boldness to win in today’s market.
The latest technology companies understand what it takes to win and are adapting their go-to-market strategies accordingly. They’re infusing “the crowd” of potential customers into every stage of the startup journey – from researching their market and beta testing to launch and post launch marketing activities. And they’re doing it in the unlikeliest of markets – B2B technology.
This shift represents a change in not only the types of businesses that are and will emerge in the future, but how those businesses go to market, build advocates, and foster a sense of community around their products and services.
This panel will explore new routes to market technology companies are taking, how they’re tapping the crowd to help, and the impact a “social first” strategy can have on the next wave of technology companies.
Sponsored by Spiceworks.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27010

Speakers
avatar for Susan Etlinger

Susan Etlinger

Industry AnalystAltimeter GroupSusan Etlinger is an industry analyst at Altimeter Group, where she works with global companies to develop both social media listening and measurement strategies that support their business objectives. Susan has a diverse background in marketing and... Read More →
avatar for Tad Hunt

Tad Hunt

Co-Founder & CTOExabloxMr. Hunt has more than 16 years of experience in information technology. Before embarking on Exablox, Tad was Principal Engineer at Entrisphere (later acquired by Ericsson), a last mile telecom technology startup, from inception through acquisition by Ericsson... Read More →
avatar for Todd Krautkremer

Todd Krautkremer

VP, Sales & MktgPertinoTodd Krautkremer is VP Sales & Marketing at Pertino, his 5th tech start-up. Pertino is reinventing networking for the cloud era by enabling any size business to setup an secure, enterprise-class network in the cloud in minutes and pay a low monthly subscription... Read More →



Friday March 7, 2014 3:30pm - 4:30pm CST
Hilton Austin Downtown, Salon E

3:30pm CST

Clubbing the Patent Trolls: How We Can Fight Back
Innovators face a growing epidemic of litigation from so-called "patent trolls" - companies that do not make or produce products, but sue those who do. Last year the majority of patent lawsuits were brought by such entities, at an estimated overall cost to the US economy of $20B.
Patent trolls use broad and vaguely-worded patents to bring infringement claims against innovators, and demand payment of a "license" to avoid a lawsuit. They are able to exploit the legal system because they know that the cost of defending a lawsuit can range into the millions of dollars - more than the victim is able to pay.
Once primarily a problem for large companies, today's cost common patent troll targets are small startups that do not have significant resources or legal departments.
This panel presents a leading Member of Congress along with innovators and public policy advocates discussing how we can protect ourselves from the patent lawsuit tsunami.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP23873

Speakers
HH

Hon Hakeem Jeffries

CongressmanUS House of Representatives
avatar for Michael Petricone

Michael Petricone

Sr VP, Government AffairsConsumer Electronics AssociationMichael Petricone is the senior vice president of government affairs for the Consumer Electronics Association (CEA). In his position, Michael has been responsible for representing the CE industry's position before Congress and... Read More →
avatar for Julie Samuels

Julie Samuels

Exec DirEngine AdvocacyJulie Samuels, a Staff Attorney and the Mark Cuban Chair to Eliminate Stupid Patents at EFF, focuses on intellectual property issues. Before joining EFF, Julie litigated IP and entertainment cases in Chicago at Loeb & Loeb and Sonnenschein Nath & Rosenthal... Read More →
avatar for Alan Schoenbaum

Alan Schoenbaum

SVP, General Counsel & SecretaryRackspace



Friday March 7, 2014 3:30pm - 4:30pm CST
Austin Convention Center, Room 10AB

3:30pm CST

Evil By Design: Leading Customers into Temptation
I'm going to show you how to make your customers happy using techniques that are normally employed by the lowest of the low; con-men, pick-up artists, used car salesmen, and as-seen-on-tv marketers.
You'll learn that it's OK to deceive people, and that in fact we do it all the time already. Using examples from the web and the real world, I'll show that not all deception is bad. In fact, there's a continuum from evil, through commercial and motivational to charitable deception. Customers themselves are often complicit in the deception - they *want* to be deceived!
Rather than the futile task of trying not to deceive, instead ask what your motives are for deceiving. Learn the design patterns, notice when they are being used against you, and most of all, when you design products make sure you are deceiving for good, not for evil.
This is a lighthearted yet serious dissection of dark patterns with a focus on the ethics of persuasive design and practical tips for delighting customers.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP20775

Speakers
avatar for Chris Nodder

Chris Nodder

UX ConsultantChris Nodder Consulting LLCChris Nodder is an independent UX consultant who also publishes techniques for agile UX teams on the Questionable Methods site, authors videos for Lynda.com, and wrote the book "Evil By Design: Interaction Design to Lead Us Into Temptation... Read More →



Friday March 7, 2014 3:30pm - 4:30pm CST
Four Seasons, San Jacinto Ballroom

3:30pm CST

Fashion Retail Solutions: Beyond the Marketplace
Online retail is evolving from a simple shopping cart transaction to an end-to-end emotional engagement with one’s consumer base. While this is true for most industries, it is even more so the case when it comes to consumer fashion, where behavior is as concerned with ideas of self-expression and identity, as with the product itself. To date a dominant "Amazon" for fashion has yet to emerge. We question if, as opposed to when, such a powerful player will ever emerge. What do we see in its place? We see bespoke fashion retail models, converging both online and offline channels, constructed around a brand's consumer's behavior. This panel will explore and critique the various retail solutions open to emerging and established fashion brands.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27475

Speakers
avatar for Liz Bacelar

Liz Bacelar

FounderDecoded FashionLiz Bacelar is the founder and CEO of Decoded Fashion, the world's top events series connecting Tech founders and decision-makers in Fashion, Beauty and Retail. Today, Decoded Fashion events reach over 7,000 executives, entrepreneurs, journalists and investors... Read More →
avatar for Liza Kindred

Liza Kindred

FounderThird Wave FashionLiza Kindred is the founder of fashion tech think tank Third Wave Fashion. They provide insights and education to brands, investors and startups about the exploding world of fashion tech. The company publishes the only monthly Fashion Tech Report in the world... Read More →
avatar for Kim Knowles

Kim Knowles

Dir & Co-FounderColdliliesKim is the co-Founder of online jewellery platform, Coldlilies.com; a curated and editorialised marketing and sales platform for jewellery designers and brands. Deviating from past lives in investment banking and management consulting, Kim now sits at the... Read More →
avatar for Ciara McKenna

Ciara McKenna

Dir & Co-FounderColdliliesA legal practitioner with vast international experience, Ciara is now pursuing a life-long passion in design through Coldlilies.com, a curated e-commerce platform. At present, Coldlilies.com gives jewelry lovers around the world instant access to the most... Read More →



Friday March 7, 2014 3:30pm - 4:30pm CST
Hyatt Regency Austin, Texas Ballroom 1-4

3:30pm CST

Founders Stories: Interviews with Startup Founders
Following on the success of the 2012 and 2013 Social Health Startup Bootcamp (#SXSH), 2014 will mark the 3rd consecutive year of the event that provides education, inspiration, and funding advice for (social) health tech startups.
In this 2nd session of the bootcamp, our veteran moderator and industry expert interview 3 health tech startup founders:
- Samer Hamadeh — Founder & CEO of Zeel
- Andrei Zimiles — Founder & President of Doctor.com
- Sam Zebarjadi — Co-Founder and CEO of Medicast.com
Hear their "startup stories", how and why they founded it, where they got funding, their overall experience, etc. Each interview session will be followed by a audience Q&A session.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27107

Speakers
avatar for Sam Zebarjadi

Sam Zebarjadi

Co-Founder & CEOMedicast
avatar for Andrei Zimiles

Andrei Zimiles

Founder & CEODoctor.com


Friday March 7, 2014 3:30pm - 4:30pm CST
Hilton Austin Downtown, Salon D

3:30pm CST

Frugal Innovation: Simple Designs to Improve Lives
80% of humanity lives on less than $10/day. If you are part of the world's lowest socioeconomic level you may be living in a house that can barely be called that. It's a collection of sticks, cardboard, plastic sheet. A dirt floor, no water, electricity or sewage. Enter frugal innovation or frugal engineering: The process of reducing the complexity and cost of a good and its production. Usually this refers to removing nonessential features from a durable good in order to sell it in developing countries. In this presentation we explore simple, low cost, effective and proven global design solutions that do not require exotic technology but that when combined can dramatically improve the quality of life of people around the world. Recent examples of successful design that have raised living standards in developing countries will be shown.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP25328

Speakers
avatar for Jose Briones

Jose Briones

Sr ConsultantC-Level AdvisorsDr. Jose A. Briones is an innovator, market and business developer, futurist and idea generator. Jose has 20 years of commercial and technical experience in the manufacturing and technology industries, holding positions in the areas of marketing, innovation... Read More →



Friday March 7, 2014 3:30pm - 4:30pm CST
Austin Convention Center, Room 6AB

3:30pm CST

Hadouken! Street Fighter Takes on Pop Culture.
It takes more than a few good uppercuts to fight your way to the top of the entertainment industry. From a #1 selling video game franchise, to an animated and live action feature film success, to an Internet meme generating cultural icon, Street Fighter has stood the test of time – and it's here to stay.
Join representatives from leading gaming, anime and digital media companies as they gather to discuss Street Fighter's impact on pop-culture and how it continues to evolve and stay relevant in this current age of technology and media entertainment. Find out what's on the horizon for the franchise that has been kicking butts for over 25 years.
This SXSW Gaming Session at the Long Center is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22963B

Speakers
JA

Jeremy Azevedo

Sr Dir Ent ProgrammingMachinimaMachinima is the dominant online video entertainment destination on YouTube, with over 1.5 billion monthly viewers. Jeremy leads the charge at by driving the original programming and network development that has made Machinima an Internet video juggernaut... Read More →
avatar for Josh Kocurek

Josh Kocurek

Mktg Brand MgrFUNimation EntertainmentMarketing Brand Manager at FUNimation. Dallas rep for ONoG eSports. Social Media junkie. Gamer. Otaku. Whiskey enthusiast. Sushi devourer. Lover of robots.
avatar for Craig Skistimas

Craig Skistimas

GMScrewAttackCraig Skistimas is the General Manager and Founder of ScrewAttack. Known for his work ethic, always putting the community first and business savvy Craig has taken ScrewAttack from his parents kitchen counter to one of the largest video game networks online.


Friday March 7, 2014 3:30pm - 4:30pm CST
Long Center, Dell Hall

3:30pm CST

I'm (Not) A Designer: Accepting the Designer Label
User experience has become a ubiquitous buzzword in the tech and design field. Equally as ubiquitous is the association of "user experience" with the title "designer". Which is irritating.
This talk is about my journey into UX and my struggle to accept the "designer" label - the expectations of what I do vs. what I actually do vs. what I think I do.
It is structured and modeled after the 5 stages of grieving: denial, anger, bargaining, depression, and acceptance.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP18984

Friday March 7, 2014 3:30pm - 4:30pm CST
Hilton Garden Inn, Colorado

3:30pm CST

Millennials As Supervisors: Strategies for Success
The Millennial generation, born between 1980-2000, is moving into manager and leadership positions rapidly with a desire to excel. They have a workplace style that is vastly different than their predecessors. Raised in a praise-based culture, college-bound since kindergarten, Millennials have been protected from failure by over-engaged parents. They have not bought into ‘climbing the corporate ladder and paying their dues’ and instead value equality over hierarchy. Millennials seek flexible schedules as well as time for personal pursuits yet they expect to make an impact immediately. They are comfortable challenging authority and the status quo and bring these values into leadership and management roles. They perform best when using their strengths; learn how focusing on strengths makes transitions into leadership and supervisory roles more successful. Understand what types of training and mentorship this generation of leaders needs to be more productive and engaged in their work.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP21739

Speakers
avatar for Jennifer Selke

Jennifer Selke

Dir/FacultyUC BerkeleyJennifer H. Selke is a Educational Psychologist from U.C. Berkeley specializing in supporting the Millennial / GenY workers find the best fit in a job or career. For the last 20 years Jennifer has run a large summer camp which includes hiring and supervising... Read More →


Friday March 7, 2014 3:30pm - 4:30pm CST
Courtyard Marriott, Rio Grande Ballroom

3:30pm CST

OMMA: Instagram vs. Vine: Real World Smackdown
The mobile social media titans Facebook and Twitter have declared war over the branded video space. In this corner Instagram with 15 second spots that mirror TV, the medium agencies love. In the other corner vine, 6-second of micro-messaging that has inspired high levels of novel and creative executions. Now that brands have been flexing their creative muscles in both we present some of the best examples, followed by an expert discussion among agency and brand executives. Finally our audience weighs in to vote on the consumer favorite for getting branded messages. Sponsored by Media Post.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27166

Speakers
KC

Katrina Craigwell

Mgr, Digital MktgGE
avatar for Mark W Smith

Mark W Smith

Sr Mgr, Social Media MktgUSA TODAY
avatar for Brad Walters

Brad Walters

Dir, Social Media & Emerging PlatformsLowe's Home ImprovementBrad and his team are responsible for social media strategy, managing all of Lowe's social media channels, and identifying emerging platforms best suited for the brand. During Brad's tenure at Lowe's, he's driven the brand... Read More →


Friday March 7, 2014 3:30pm - 4:30pm CST
AT&T Conference Center, Salon ABCDE

3:30pm CST

Open Source Licenses for Makers & Humans
The ideology of open source is simple: Share what you make, collaborate with others to improve it, and repeat. This started out in software, but has exploded into all areas of creativity. Hardware, art, music, and even culture are embracing the power of open source methods. The key to how all of this works lies in the licensing, and that is far from simple. Copyright, trademarks, and patents are leveraged in creative ways in the open source legal universe. The trick is to strike the right balance of protecting your legal rights and embracing openness. Thankfully, there are a lot of existing licenses for you to use! In this session, I will discuss how open source licenses work, help makers understand how to pick the correct licenses for their needs, and help humans understand what licenses mean (and how to comply with them).

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP20973

Speakers
avatar for Tom Callaway

Tom Callaway

Fedora Special ProjectsRed Hat IncLinux hacker, geocacher, pinball wizard, board gamer, role player, frog lover, hockey nut, and scifi fan. I'm trying to change the world, or at least, free it.



Friday March 7, 2014 3:30pm - 4:30pm CST
Omni Downtown, Capital Ballroom

3:30pm CST

Privacy: What Your Car Tells the World About You
One of the foremost issues today in connected technologies is privacy, and more specifically, who controls personal data – the individual who uses the technology, the company that produced the technology or the government? When it comes to intelligent cars, privacy concerns are heightened since the vehicles are inherently connected to systems that track all kinds of personal and technical information. Is the intelligent car the new portal through which your data will be shared with the world? What are the roles of private industry and the government when it comes to automotive data?

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24618

Speakers
avatar for Cora Han

Cora Han

CounselFederal Trade CommissionCora Han is a senior attorney in the Federal Trade Commission’s Division of Privacy and Identity Protection where she investigates and prosecutes violations of federal laws protecting the privacy and security of consumer information, and works on related... Read More →
avatar for Harold Ford Jr

Harold Ford Jr

Honorary Co-ChairBroadband for AmericaHarold Ford Jr. served five terms in the U.S. Congress representing the 9th district of Tennessee. First elected in 1996, Harold served on the House Financial Services, Budget and Education Committees while in Congress. In addition, Harold was... Read More →
avatar for Anna Laitin

Anna Laitin

Professional Staff MemberUS Senate Committee on Commerce Science and TransportationAnna Laitin is a Professional Staff Member at the U.S. Senate Committee on Commerce, Science and Transportation. She works on the subcommittees that oversee auto safety and privacy, among other consumer... Read More →
avatar for Catherine McCullough

Catherine McCullough

Exec DirIntelligent Car CoalitionCatherine McCullough works where the worlds of law, politics and media merge to create policy in the field of technology. She was raised in Washington and has worked in politics and policy for over twenty years.



Friday March 7, 2014 3:30pm - 4:30pm CST
Sheraton Austin, Creekside

3:30pm CST

Re-Creating the Business of Health
Sensors, apps, and social networks are converging with new expectations to create better care and an improved user experience. 3-D printing and robotics are moving into the mainstream and must be convenient and accessible by user research and design. The empowered patient is increasingly aware that they are to assume a greater role in healthcare but they need tools, strategies, and support to assist them in becoming informed and engaged medical consumers who make a positive impact on the quality of their healthcare. Creating delivery methods for ideas and technologies emerging in academic institutions, research labs, startups, and large organizations, these presenters shape the design of products, services and businesses in the healthcare space. This session will describe the changing dynamics in healthcare innovation: from the technology, to the design of the product, to the design of the business, all toward meeting the needs of patients and the systems in which they interact.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22369

Speakers
avatar for Andy Palmer

Andy Palmer

Co-Founder & CEOData-TamerAndy Palmer is co-founder and CEO of Data-Tamer. Andy co-founded Data-Tamer with fellow entrepreneur Michael Stonebraker, PhD, adjunct professor at MIT CSAIL, and Ihab Ilyas, University of Waterloo. Data-Tamer was inspired by the research of leading computer... Read More →
avatar for Scott Stropkay

Scott Stropkay

Co-Founder & PartnerEssentialScott Stropkay Co-Founder and Partner, Essential www.essential-design.com



Friday March 7, 2014 3:30pm - 4:30pm CST
Hilton Austin Downtown, Salon F

3:30pm CST

Sesame Street & the Second-Screen with AllJoyn
Sesame Workshop, Qualcomm and Two Bulls recently partnered to develop a new type of gaming experience for preschoolers. Using Qualcomm’s AllJoyn technology combined with the Unity SDK, this multi-screen game prototype sees Sesame Street’s resident fairy, Abby Cadabby flying from a television into a tablet screen and back again as she instructs, demonstrates and interacts with the child, opening up magical new interactive learning opportunities on the way!
This panel will include the project team from Sesame Workshop, Qualcomm and Two Bulls and will focus on the technical and creative production processes in making an immersive multi-screen game experience using AllJoyn and Unity SDK for a preschool audience.
This SXSW Gaming Session at the Long Center is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP17865

Speakers
avatar for John Cameron

John Cameron

Dir, Prod DevTwo BullsJohn oversees design and delivery of Two Bulls' tech productions for some of the world's leading brands and innovators. Covers novel and cutting edge smartphone/tablet/device tech from augmented reality, wearables, advanced audio/video engagement and 3D printing... Read More →
avatar for Noah Harlan

Noah Harlan

FounderTwo BullsNoah Harlan is a Founder and Partner in Two Bulls, a boutique technology services company. Noah is also Managing Director of Digital Strategy for Sullivan NYC, a leading brand engagement firm. Noah has served as an advisor for the White House Office of Science & Technology... Read More →
avatar for Jessie Hopkins

Jessie Hopkins

Sr WriterSesame WorkshopJessie Hopkins is a Senior Writer and Game Designer at Sesame Workshop. For over five years, she has written and directed Muppet character dialogue for Sesame Street games on a variety of platforms. She has also worked as a freelance games writer for Scholastic... Read More →
avatar for Brian Vogelsang

Brian Vogelsang

Dir, Prod MgmtQualcommBrian Vogelsang is Director of Product Management with Qualcomm Connected Experiences where he is responsible for identifying and developing new business opportunities for AllJoyn™, an open source platform enabling interoperability for the Internet of Everything... Read More →



Friday March 7, 2014 3:30pm - 4:30pm CST
Long Center, The Kodosky Donor Lounge

3:30pm CST

Taking the Collaborative Economy to Space
Jeremiah Owyang has shown that the future of business lies in the Collaborative Economy, “an economic model of shared ownership and access between people, startups and corporations all working together.” There’s been a long debate of building collaborative public and private partnerships to improve global relations and create a new global economy, but many argue that we’re constrained by our current constructs. But what if society moves in a different direction – more specifically, upward, to space? As the idea of colonizing space becomes closer to reality, is it safe to say the space economy can be the first true realization of the collaborative economy? What would this look like? Our panelists will discuss the strengths and opportunities for the traditional and space economies today and envision what the new space economy will look like, within the construct of the collaborative economy.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24530

Speakers
avatar for Anousheh Ansari

Anousheh Ansari

Board of TrusteesXPrize FoundationA living example of the American dream, Anousheh emigrated to the United States as a teenager who did not speak English. She immersed herself in education, earning a bachelor's degree in electronics and computer engineering from George Mason University... Read More →
avatar for Andrew Barton

Andrew Barton

Dir of Tech OperationsGoogle Lunar XPRIZEDr. Andrew Barton joined the XPRIZE Foundation in 2013, coming from a background in the aerospace and mechanical engineering fields. Prior to joining XPRIZE, Andrew was involved in the private space industry in Europe as a technology developer... Read More →
avatar for Ruben Nunez

Ruben Nunez

Pres & CEOEarthrise Space FoundationRuben Nunez founded the Earthrise Space Foundation, Inc. in 2007 with the purpose of providing students with experience in STEM related activities, building spacecraft and spacecraft systems. Ruben has experience managing, designing, and implementing... Read More →



Friday March 7, 2014 3:30pm - 4:30pm CST
Omni Downtown, Lone Star

3:30pm CST

Tech Is Finally Disrupting Health Care & Investing
Adam Nash, CEO of Wealthfront – the largest online financial advisor – and Dr. Pat Basu, Chief Medical Officer of Doctor on Demand – a virtual medical practice that allow patients to access physicians 24/7 – will discuss how to successfully disrupt an industry whose incumbents are not up to speed with technology and how build trust with these audiences. As we know too well – software is eating the world, but why hasn’t it swallowed up investing and healthcare just yet? Nash and Basu will explore how consumers are still riddled by high fees and old models and what it will take to overcome these issues plaguing the healthcare and investment management industry.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP18635

Speakers
avatar for Pat Basu

Pat Basu

CMODoctor on DemandBoard Certified Physician, Dr. Pat Basu, is the Chief Medical Officer of Doctor on Demand. He was previously the Chief Operating Officer, Chief Medical Officer, and Director on the Board at vRad – the largest technology enabled national radiology practice. Dr... Read More →
avatar for Adam Nash

Adam Nash

CEOWealthfront IncCOO at Wealthfront. Inevitably optimistic. Slightly amusing. Always talking.


Friday March 7, 2014 3:30pm - 4:30pm CST
Hilton Austin Downtown, Salon G

3:30pm CST

The Internet of Cars
ATTENTION: Priority Seating is available for this session. To take advantage of this opportunity, you will need to have a valid SXSW badge, and an activated SXsocial account. To get your priority seating, please go here: https://sup.sxsw.com/schedule/IAP27063
The internet of things growing by leaps and bounds. But moving ahead of the pack of "things" is the car. Along with integrated apps, vehicle data and the data cloud, this panel will discuss the direction of the digital automotive industry along with rise of the connected car. Joining us are representatives from Ford Motor Company's Product Development division to discuss how Ford is going further with integrated in-vehicle technology along with embracing the community of developers that are chomping at the bit to jump in.
Sponsored by Team Detroit.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27063

Speakers
avatar for Dave Knox

Dave Knox

Chief Mktg OfficerRockfishDave Knox is Chief Marketing Officer for Rockfish, one of the fastest growing digital agencies in the country. Prior to Rockfish, Knox was a seven year veteran of Procter & Gamble, where he was instrumental in the digital turnaround that led to P&G being... Read More →
avatar for Scott Lange

Scott Lange

Exec Creative DirTeam DetroitExecutive Creative Director, Team Detroit


Friday March 7, 2014 3:30pm - 4:30pm CST
Wanderlust, Wanderlust

3:30pm CST

The Next Steve Jobs May Be from Africa
Africa has a population set to double by 2050, and along with population growth, the continent is reaping the benefits of expansion in the country’s information and communications technology (ICT) infrastructure. In Sub-Saharan Africa, there are over 650 million mobile phone subscribers - more than the US or European Union. The subsequent proliferation of mobile and wireless devices is spawning innovations in mobile banking, e-commerce, and health that are unthinkable in the West. Empowered with connectivity and smart phones, Africa's youth are eager and poised to drive the next generation technology advancements and "killer apps". In this session, join some of Africa's top young technologists to discuss the future of technology innovation in Africa. Part of the IEEE Technology for Humanity Series.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP20367

Speakers
avatar for Jessica Colaço

Jessica Colaço

Research DirUshahidi iHub Nairobi AfriGadgetJessica Colaço is currently the Director of Partnerships at iHub. She was the Founding Manager between 2010 and 2011 at iHub and the Research Director between 2011 and 2013 at iHub Research. She is passionate about Innovation, Research... Read More →



Friday March 7, 2014 3:30pm - 4:30pm CST
Austin Convention Center, Room 9ABC

3:30pm CST

The Onions of Interactive Infographic Design
HTML is a powerful platform for weaving a story of data through interactivity and motion. What could otherwise be dry, stale, or rather boring information suddenly becomes vibrant, engaging, and entertaining. Interactive infographics make it possible for you to truly capture your audience and engage with them in a manner that simply is not possible when merely citing dry facts or statistics. HTML gives you an entirely new medium for presenting the story of your data.

The web isn’t static; your data shouldn’t be either.

This session will cover the value of creating animated, interactive infographics with HTML your readers care about using Adobe Edge Animate. We’ll show some real-world examples of web-based infographic design and walk through some steps to get you started with your own infographics using Edge Animate.
Sponsored by Adobe.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27832

Speakers
avatar for Sarah Hunt

Sarah Hunt

Prod MgrAdobe SystemsSarah Hunt is a Product Manager at Adobe focusing on HTML design and animation. Prior to joining Adobe, Sarah has worked as both a print designer and front-end web developer and now leverages her industry experience to help propel the web forward.


Friday March 7, 2014 3:30pm - 4:30pm CST
Radisson Town Lake, Riverside Ballroom

3:30pm CST

The Secret Sauce of Real Time Storytelling
Real-time storytelling allows the audience to actively participate in the making of a story or advertisement. A recent example of ours, “Remote Control Tourist,” exemplifies this concept. For this, we used Twitter and Facebook to bring a global audience of 150 million people together into a live-streaming experience in which they navigated real-life tourists through an entire city. The story’s end: the first of its kind crowdsourced city guide.
It’s this blend between show production, social media and interactivity that provides the model for the evolution of storytelling. This panel will discuss the unique creative, social media and production methods used to create this type of show or advertisement. Tool is uniquely positioned to provide this kind of insight having produced several projects in this category ranging from the interactive reality show “Screw*d” to the social documentary for the launch of Gran Turismo 6 “First Love” to “Remote Control Tourist”.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP28211

Speakers
avatar for Dustin Callif

Dustin Callif

Managing Partner DigitalDustin is currently the Managing Partner of Digital at bi-coastal production company, Tool of North America. Since joining Tool in 2009, Dustin has been responsible for building the company’s digital division and overseeing the development of interactive... Read More →
avatar for Jason Nickel

Jason Nickel

Interactive Dir/TechnologistToolJason Nickel is at the forefront of creating interactive experiences that seamlessly blend social media with innovative storytelling. As one of the top technologists in the field, he has emerged as a leader in interactive video and Facebook Connect... Read More →
JZ

Jason Zada

DirToolJason Zada is an award-winning storyteller and director. Most recently he was responsible for the Emmy Award-winning cinematic personal experience “Take This Lollipop,” which has been seen by over 100 million people around the world. The film gathered 13 million Facebook... Read More →


Friday March 7, 2014 3:30pm - 4:30pm CST
Austin Convention Center, Room 12AB

3:30pm CST

Think Content First, Navigation Second
As product design, user interfaces and frameworks are all converging to humanize technology and make it all about the complete user experience, valuable, relevant content is the currency of the new digital economy. Users expect immediate value the second they click on a link or land on a homepage. They want, and need, to connect to the products or services right away, regardless of the device they're using. They long to be part of the story of the brand and be turned into brand advocates and evangelists. After examining why digital entrepreneurs of all stripes should only build their ideas, business and product offerings around what their current/future users value most, Jon Setzen will provide a roadmap to help them navigate today's content-centric online world where it only takes 50 milliseconds for users (aka potential customers) to form a first impression.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24696

Speakers
avatar for Jon Setzen

Jon Setzen

Media TempleJon Setzen is a Creative Director and Designer based in Los Angeles, California. He is currently the Creative Director at Media Temple, founder of Arlo Jacob Candle Company, the host of the LosAngeles/CreativeMornings and co-host of the The Build Up podcast. He's been... Read More →



Friday March 7, 2014 3:30pm - 4:30pm CST
Four Seasons, Four Seasons Ballroom

3:30pm CST

Viral Sucks
It’s the absolute worst word that can come out of someone’s mouth. Whether a colleague, boss, client, or a doctor, if you hear the word “viral” you’re in trouble. Someone probably read "The Tipping Point" but skipped "The Outliers," or read the Cliff’s Notes on "Groundswell" and completely missed the point. Someone that thinks that all we need is for “that one idea” that is so funny, so clever, or so disruptive (without actually changing the way we’ve always done business, of course) that it will [gulp] “go viral” and our sales will go through the roof. “Go” and “viral” rarely belong in the same sentence. Let's talk about it. In this session, we'll explore unrealistic expectations, poor planning, and the belief that being really clever and hoping to get lucky trumps being really strategic and working hard to make success happen. Please join me for #viralsucks.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP25117

Speakers
CK

Craig Key

Media Dirspace150Craig works at the intersection of digital, media and social to create integrated marketing experiences that move businesses forward. As media director at digital agency space150, Craig leads a team of mobile, search, social and content strategists, collaborating... Read More →



Friday March 7, 2014 3:30pm - 4:30pm CST
Sheraton Austin, Capitol ABCD

3:30pm CST

What Social Media Analytics Can't Tell You
Social media analytics can help you understand the active members of your social media audience, but what about the people who aren't posting? How do you fill in the gaps in your analytics with insights into your customers' purchases, your fans' offline interests, or your users' reasons for liking what they like?
Find a new way of tackling these questions in a session that introduces a new approach to social media insight. From the largest-ever study of Collaborative Economy consumers, to a fresh look at women tech purchasers, you'll see how some of the web's leading thinkers are answering their research questions by combining social media analytics with survey data. Whether you're looking for fresh insights on what makes social media users tick, or trying to expand your own monitoring and analytics program, this session will give you a first look at the latest data and research methods.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22072

Speakers
avatar for Colby Flint

Colby Flint

Consumer Insight StrategistDiscovery CommunicationsColby Flint is a consumer insights strategist at Discovery Communications, the world's #1 non-fiction media company, which reaches more than two billion cumulative subscribers in over 220 countries and territories. Colby manages Discovery’s... Read More →
avatar for Beth Kanter

Beth Kanter

Visiting ScholarN/ABeth Kanter is a well-established international leader in nonprofits’ use of social media. Her first book “The Networked Nonprofit,” introduced the sector to a new way of thinking and operating in a connected world. Her second book, “Measuring the Networked... Read More →
avatar for Jeremiah Owyang

Jeremiah Owyang

PresCrowd CompaniesJeremiah is the Chief Catalyst and Founder of Crowd Companies, which focuses on how large companies tap the collaborative economy, maker movement, and customer collaboration. Prior, he was a founding partner at Altimeter Group and an industry analyst at Forrester... Read More →
avatar for Alexandra Samuel

Alexandra Samuel

VP, Social MediaVision CriticalI am the Vice President of Social Media for Vision Critical, a research technology provider that works with more than 600 organizations worldwide, including a third of the top 100 brands. I am the author of Work Smarter, Rule Your Email (http://amzn.to/ruleyouremail... Read More →



Friday March 7, 2014 3:30pm - 4:30pm CST
Sheraton Austin, Capitol EFGH

3:30pm CST

What Would Cesar Chavez Tweet? Latinos & New Media
We have witnessed social media’s power to topple governments and change public policy. This shift in political power is enabling the general public to engage in the democratic process like never before.
One wonders how civil rights leaders and trailblazers that changed our nation in the last century would have used social media tools. Would they have had a more immediate impact, and could they have mobilized even greater droves of people? What would Cesar Chavez tweet?
As the Latino community grows both in size and its use of mobile technology, the potential for social media to empower this formerly disenfranchised group is greater than ever. This panel provides first-hand accounts of Latino-led campaigns that successfully supported for the confirmations of Supreme Court Justice Sonia Sotomayor, Secretary of Labor Thomas Perez, and support for immigration reform. We will present an insider look on how these campaigns were run, and the contributions of social media to these campaigns.
Take the Latinos and New Media Survey (results released at the panel) http://bit.ly/1iPzC7g
This Latinos in Tech session at the Holiday Inn is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24437

Speakers
avatar for Aasil Ahmad

Aasil Ahmad

Co-Founder, COODiscourse Analytics IncAasil Ahmad is a co-founder at Discourse Analytics and co-founder and Editor-in-Chief of Votifi. For over a decade he’s been focused on figuring out ways to empower and amplify individual voices with technology in ways that make the world a... Read More →
avatar for Paul Chavez

Paul Chavez

Pres, ChairmanCesar Chavez FoundationPaul F. Chavez, president & chairman, Cesar Chavez Foundation
avatar for Melody Gonzales

Melody Gonzales

Appointment Program DirNHLAMelody Gonzales is the Presidential Appointments Program Director for the National Hispanic Leadership Agenda, a coalition of 37 pre-eminent national Latino civil rights, non-profit and advocacy organizations. In this role, she manages NHLA's LatinasRepresent... Read More →
avatar for Estuardo Rodriguez

Estuardo Rodriguez

PrincipalThe Raben GroupESTUARDO V. RODRIGUEZ, JR. is a Principal and Counsel on Media and Communications at The Raben Group, where he brings years of experience with media and message development in addition to extensive experience with government affairs and specialized marketing... Read More →



Friday March 7, 2014 3:30pm - 4:30pm CST
Holiday Inn Town Lake, Sunflower Room

3:30pm CST

Why Content + Scale = A Win for Game Advertising
Gaming is an advertising medium which is driven by engaging content and cross-platform solutions and, increasingly, brands are taking notice with higher advertising spending across console, social and mobile.
During this informative and fun session, we will focus on the content and audience of today’s game play which is the focus of the IAB Games Committee. You will learn the latest statistics from newly released, updated Nielsen research including trends on who is playing, where they’re playing and when they’re playing.
And we’ll share three short video case studies of IAB MIXX Award finalist entries showing highly entertaining and engaging game advertising creative with proven results for brands. Last year's SXSW attendees really liked the videos which sparked a lot of great discussion during the Q&A session.
Come join us and walk away with a better sense of the value and scale of game advertising.
This SXSW Gaming Session at the Long Center is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP26681

Speakers
avatar for David Berkowitz

David Berkowitz

CMOMRYDavid Berkowitz is Chief Marketing Officer at agency MRY, where he leads communications and brand strategy while promoting the agency’s work with clients such as Johnson & Johnson, Visa, and Adobe. A fifteen year digital media veteran, he was previously VP of Emerging Media... Read More →
avatar for Susan Borst

Susan Borst

Dir Industry Initiatives for Social Media, Content Mktg, Native Advertising, Games & B2BIABAfter 20+ years at leading NYC traditional creative ad agencies such as Grey, Hill Holliday, Kaplan Thaler Group and Gotham working in senior Account Management and Strategic Business Planning... Read More →
MF

Michael Flamberg

VP/General Manager - Nielsen GamesNielsenOver 10 years working for one of the most highly regarded research companies in the world, Nielsen, with focus on games. A leading authority in the games research field.
avatar for Jack Koch

Jack Koch

Dir, Global Mktg InsightsElectronic Arts (EA)



Friday March 7, 2014 3:30pm - 4:30pm CST
Long Center, AT&T Education Room

3:30pm CST

Your Founder Is Your Product Manager
Since most start-ups are operating on a tight budget, hiring a Product Manager is often delayed until the business begins to scale. However, for start-ups to be successful the product management function still needs to be performed by somebody. In most cases that person is the Founder or CEO, who often lack product management training.
In this session a panel of experienced Product Managers and start-up Founders will review the basic principles of product management that every start-up leader should know , including problem identification, market analysis, and feature prioritization. In addition methods for transitioning the product management role from the Founder to the first Product Manager will be presented.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP18547

Friday March 7, 2014 3:30pm - 4:30pm CST
Hilton Garden Inn, Red River

5:00pm CST

Digitalundivided: From the “Valley” to the “Hood”
digitalundivided (DID) is a tech based social enterprise founded by black women, that is leading the charge to develop a model for tech entrepreneurship and education created by the community, for the community. 25% of the companies who participated in DID programs have received Angel/Venture funding and millions are reached each week via DID’s various social media activities (#DIDTECHTALK). In this panel we explore how digitalundivided is creating a sustainable tech pipeline that is focused on engaging diverse communities.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP21799

Speakers
avatar for William Crowder

William Crowder

Co-lead, Catalyst FundComcast VenturesWilliam Crowder co-leads the Comcast Ventures Catalyst Fund, a $20M early stage venture fund focused on investing in diverse entrepreneurs. Established in 2011, the Catalyst Fund focuses on high potential businesses in the areas of enterprise... Read More →
avatar for Elisa Camahort Page

Elisa Camahort Page

Co-Founder & COOBlogHer IncElisa Camahort Page is one of the three co-founders of BlogHer, Inc., along with Lisa Stone and Jory Des Jardins. As COO of the company, Elisa leads the BlogHer conference business, including the BlogHer annual conference, which hosted more than 5,500 attendees... Read More →


Friday March 7, 2014 5:00pm - 6:00pm CST
Hilton Garden Inn, Colorado

5:00pm CST

Evolution of Storytelling: Brands As Broadcasters
ATTENTION: Priority Seating is available for this session. To take advantage of this opportunity, you will need to have a valid SXSW badge, and an activated SXsocial account. To get your priority seating, please go here: https://sup.sxsw.com/schedule/IAP27073
This panel will highlight the parallels between the evolution of Television and the Internet, and will explore the possibilities the Digital world will provide to Brands as they try to become the networks of the future.
From the earliest days of broadcast television networks struggled with how to build a full suite of programming. This evolution to becoming true “networks” led to the art storytelling being introduced to the family living room from the world outside. While this format matured and fragmented to serve wider audiences, it has largely remained a one-sided conversation.
While Digital Media and the Internet offer the first truly global, interactive storytelling medium, chaos can still overwhelm the message. Resolving these conflicts is the responsibility of Creative Storytellers, using the best tools available to evolve the medium and turn the conversation into a two-way communication. In this new era, better storytelling will lead to better companies.
Sponsored by Team Detroit.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27073

Speakers
avatar for Toby Barlow

Toby Barlow

EVP, Chief Creative Officer – Global Team FordTeam Detroit


Friday March 7, 2014 5:00pm - 6:00pm CST
Wanderlust, Wanderlust

5:00pm CST

Fuck Cancer's Yael Cohen Challenges the Status Quo
I think the cancer space is broken. By using tech, humor & humans we've managed to challenge the status quo & create a truly different cancer movement. I'll talk about why we've made the decisions we have, how they've manifested & where they've led us.
We're different becasue:
1. We target the youth, which means we go where they are (online) and speak their language (humor, wit & edge).
2. We're impatient, so we found a way to make the cancer space active (early detection, risk reduction, community & communication) rather than passive (funding research).
The cancer space handles everyone with kid gloves. This didn't work for me. So we created an authentic, raw, edgy space. We humanize cancer, we don't just tell you what a biopsy is, we tell you what it feels like. We teach the things nobody is really talking about – like how to tell your mom you have cancer. We harness the cumulative experiential knowledge of the community to help the community to come.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27184

Speakers
avatar for Yael Cohen

Yael Cohen

FounderletsFcancerYael Cohen is the founder, president, and CEO of Fuck Cancer, a cancer education organization aiming to activate Gen­‐Y to engage with their parents about early detection, preventative lifestyles & communication around cancer. Yael launched FCancer in 2009 after... Read More →



Friday March 7, 2014 5:00pm - 6:00pm CST
Austin Convention Center, Room 6AB

5:00pm CST

How Latino Entrepreneurs Can Win With Content
To thrive in 2014 and beyond, Latino entrepreneurs need to go beyond social media and begin to establish their own media platforms based on a content marketing strategy.
But this requires a change in mindset.
Latino entrepreneurs need to think media instead of marketing. Giving instead of getting. Abundance instead of scarcity.
After practicing content marketing for the last seven years I'll share best practices that can help the Latino entrepreneur create a successful content marketing strategy, including:
• How to create customers using content
• How to establish your content brand
• How to choose your best media channels
• How to promote your content
In this session I’ll provide practical steps for how to create a winning strategy for 2014 and beyond that includes blogging, webinars, video, infographics, eBooks, analytics and social media.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP28390

Speakers
avatar for Fernando Labastida

Fernando Labastida

Content StrategistKimbia IncFernando Labastida speaks and teaches marketing in both Spanish and English at places such as the Economic Business Growth Business Incubator in Austin, TX, the Congreso Internacional Emprendor in El Salvador, Product Camp, and the Rise Multicultural Series... Read More →


Friday March 7, 2014 5:00pm - 6:00pm CST
Holiday Inn Town Lake, Sunflower Room

5:00pm CST

How Twitter Humorists Landed Sweet Real World Gigs
The hilarious tweets written by funny people Megan Amram @meganamram, Jenny Johnson @JennyJohnsonHi5 and Josh Hara @yoyoha have not only attracted hundreds of thousands of followers, they've also landed these social media savants legit employment in television, publishing and marketing. In this session, Mashable Editorial Director Matt Silverman will lead a fun (and funny) discussion on how these three social media celebrities were able to showcase their talents through Twitter, create impressive followings that make "real" celebs jealous, earn the praise of major media outlets like Time, The Wall Street Journal and Rolling Stone, and ultimately land dream jobs that embrace their 140-character humor and charm.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP20465

Speakers
avatar for Megan Amram

Megan Amram

WriterWriterCurrently a writer on the acclaimed NBC series Parks and Recreation, Megan Amram is a rising star in the comedy world. Her viral blog and twitter account launched her into the entertainment industry two years ago. Since then, Megan has written for Comedy Central's Kroll... Read More →
avatar for Josh Hara

Josh Hara

Dir of SocialResourceJosh Hara is the director of social creative at Resource, an integrated marketing agency in Columbus, Ohio that works with many Fortune 500 companies including P&G, Limited Brands and Nestle. In his role, Josh leads social media strategies for major brands, writes... Read More →


Friday March 7, 2014 5:00pm - 6:00pm CST
Austin Convention Center, Room 12AB

5:00pm CST

Interview with Andrew Wilson, CEO of EA
Andrew Wilson, CEO of EA, will sit down in a fireside chat to talk about his background in game development, what he's learned about developing immersive game experiences and how he will use that to inform his vision for EA now that he's taken the reins of the company.
This SXSW Gaming Session at the Long Center is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP28102

Speakers
avatar for Andrew Wilson

Andrew Wilson

CEOElectronic Arts (EA)Andrew Wilson was appointed Chief Executive Officer of Electronic Arts in September 2013.


Friday March 7, 2014 5:00pm - 6:00pm CST
Long Center, Dell Hall

5:00pm CST

Invisible Steps: Behavioral Economics Driving Design
Achieving financial bliss, or even organizing everything in one place, is no easy task. There are many obstacles to maintaining stability like: How much am I spending on necessities? What’s the best way to handle debt? And the list goes on. Financial tools like Mint.com help you take the first step, but when it comes to money, we’re not always acting rationally. Often times, we’re our own barrier to sustaining financial success.
As creators of personal finance software, Mint.com is in a unique position to help consumers establish their goals while enabling ways for them to get there. By taking what the company has learned from its users, as well as working with behavior economists, Mint has uncovered some not-so-rational results on what behavior drives real action.
During this session, Vince Maniago of Mint.com will discuss what drives people to do what they do, how this affects product innovation and how to influence “good” financial decisions without even knowing it.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP23949

Speakers
avatar for Vince Maniago

Vince Maniago

Prod MgmtMint.comVince is a curious builder, tinkerer and thinker with 15 years experience creating and managing great internet products. Vince's passion for anything Social, especially Events & Things to Do, has fueled a desire to make Events easier to discover on the Internet for... Read More →


Friday March 7, 2014 5:00pm - 6:00pm CST
Four Seasons, Four Seasons Ballroom

5:00pm CST

Killed By Code: Freedom in My Heart & Everywhere
When Karen discovered she had a life threatening heart condition, the last thing she expected was to have to worry about software. Now, with a heart device implanted in her body, she has come to understand not only how vulnerable medical devices are but how as a society we are making critical choices about all of our software. Karen will talk about some of the scary (and entertaining) hacks which show how essential free and open source software is and will discuss her professional and personal view of the issues as a patient and as a cyborg lawyer.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP25682

Speakers
avatar for Karen Sandler

Karen Sandler

Exec DirGNOME FoundationKaren M. Sandler is the Executive Director of the GNOME Foundation. She is known for her advocacy for free software, particularly in relation to the software on medical devices. Prior to joining GNOME, she was General Counsel of the Software Freedom Law Center... Read More →



Friday March 7, 2014 5:00pm - 6:00pm CST
Hilton Austin Downtown, Salon F

5:00pm CST

Latinos Use Technology For Culture Sustainability
AT&T and the research firm, EthniFacts, share recent quantitative findings about the use of technology to sustain and promote culture. As U.S. Latinos grow in size, economics and societal clout, their proclivity to immerse in American or Latino cultural behaviors relating to language, media and social relationships will have an enormous impact on marketers and society in general. Technology is facilitating culture maintenance and exchange in ways that were unheard of for prior generations and resulting in significant changes in the U.S. marketplace today and for the foreseeable future.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP21737

Speakers
avatar for Cristina Garcia Gamboa

Cristina Garcia Gamboa

Director of Hispanic Marketing & AdvertisingAT&TCristina Garcia Gamboa – Director of Hispanic Marketing & Advertising, AT&T A graduate of AT&T’s flagship Leadership Development Program, Cristina has worked in several areas of the business including Customer Care, National Consumer... Read More →
AP

Adrienne Pulido

PartnerEthniFactsAdrienne Pulido is Vice President of Research and Strategy at EthniFacts, a new mainstream research firm. Adrienne owned a research and strategic planning consultancy where she worked on Latino trends and brand assignments. Her client list included AT&T, McDonalds... Read More →


Friday March 7, 2014 5:00pm - 6:00pm CST
Holiday Inn Town Lake, Lantana Ballroom

5:00pm CST

Location Deception: Yacht vs. GPS Spoofer
The answer: Yes. The question: Could you hijack my yacht? The backstory: It all started at SXSW. After hearing professor Todd Humphreys report in his 2013 SXSW Interactive panel that he had brought down an unmanned aerial vehicle (drone) with a specialized GPS cyber attack, a distinguished-looking audience member with a British accent challenged him: "I don't suppose you could do the same with a 213-foot Super Yacht?" So began an improbable story that culminated with an improbable scene: a $2k box the size of a small briefcase controlling an $80M yacht the size of a jumbo jet. A team of UT Austin scientists used the custom-made GPS device to take control of the White Rose of Drachs as it sailed last June in the Mediterranean. The White Rose's captain will give a first-person account of the attack. The panel will discuss the technical aspects of the hack and the broader implications of location deception, highlighting the challenge of using location as an authentication factor.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22217

Speakers
avatar for Jahshan Bhatti

Jahshan Bhatti

Graduate StudentThe University of Texas at AustinJahshan Bhatti is pursuing a Ph.D. in the Department of Aerospace Engineering and Engineering Mechanics at The University of Texas at Austin, where he also received his B.S. and M.S. He is a member of the UT Radionavigation Laboratory... Read More →
avatar for Kenneth Himschoot

Kenneth Himschoot

ConsultantHimschoot Consulting bvba
avatar for Todd Humphreys

Todd Humphreys

Asst ProfessorThe University of Texas at AustinTodd Humphreys is assistant professor of aerospace engineering at the University of Texas at Austin, and Director of the UT Radionavigation Laboratory. He's interested in navigation security and high-performance, low-power navigation... Read More →



Friday March 7, 2014 5:00pm - 6:00pm CST
Sheraton Austin, Creekside

5:00pm CST

Made with China: Hackers, Makers & Manufacturers
China is often portrayed as an enormous factory that pumps out products invented elsewhere. But as global "maker culture" is transitioning from a hobby into a profession, China is playing a significant role in changes to industrial production and hardware innovation. It might surprise you; China’s image contrasts with contemporary maker culture, celebrated for its creativity and roots in 1960s U.S. counterculture. But China’s rapid growth in open source hardware and maker communities challenges our assumptions. They show an alternative version of innovation, built on a home-grown version of open source that has developed in China's small-scale factories over the last 20 years. Makers in China show that this history of open manufacturing will change not only what we understand by making, but also where we locate innovation. As China's DIY makers are coming together with manufacturers, they are spurring a shift in industrial production, from "made in China" to "made with China."

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP20548

Speakers
avatar for Silvia Lindtner

Silvia Lindtner

Post-Doctoral Research FellowUniversity of Michigan School of Information/University of California-Irvine and Fudan University ShanghaiSilvia Lindtner is a research scientist at the ISTC-Social (the Intel Science and Technology Center for Social Computing) at the University of California... Read More →


Friday March 7, 2014 5:00pm - 6:00pm CST
Omni Downtown, Capital Ballroom

5:00pm CST

Make It Rain: The New Healthcare Funding Landscape
Digital Health is a burgeoning space, with relatively few prolific angel and venture investors, but entrepreneurs are getting creative about finding capital. This presentation will dissect the funding options for various healthcare entrepreneurs at any stage to help them navigate and get in front of the right one for them. Is a consumer-facing crowdfunding portal the right way to go for digital health startups? How can early stage companies specifically gain a financial footing with seed investors, angels, and corporate VCs? Where can mid to late stage companies identify innovative funding options, such as equity crowdfunding, that can boost Series A or B funding? Through each option presented, attendees will understand the challenges that innovative healthcare start-ups face, and the tools to overcome them.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP23666

Speakers
avatar for Breanna DiGiammarino

Breanna DiGiammarino

Education Vertical LeadIndiegogoBreanna DiGiammarino is the Cause Director at Indiegogo. She has been responsible for developing key partnerships with institutions such as the Clinton Global Initiative University (CGI U), Duke University and Village Capital, resulting in successful... Read More →
avatar for Andrew Farquharson

Andrew Farquharson

Co Founder & Mrg DirVentureHealthAndrew Farquharson is an investor and entrepreneur with two decades of experience building, restructuring and acquiring companies in life sciences. A founding member of InCube's venture fund, Andrew co-founded VentureHealth to democratize investing... Read More →
avatar for Halle Tecco

Halle Tecco

Co-Founder & CEORock HealthHalle is the Founder & CEO of Rock Health, a full-service seed fund for digital health companies. She previously worked for Intel and Apple, and founded YogaBear.org. She earned a BS at Case Western Reserve University and an MBA at Harvard Business School... Read More →



Friday March 7, 2014 5:00pm - 6:00pm CST
Hilton Austin Downtown, Salon G

5:00pm CST

More than Child’s Play: Apps that Create Change
Mobile and tablet devices are critical platforms for communicating social good messages with young children and their parents. But in this decidedly new frontier, what are the rules?
The youngest generation is a captive audience on mobile, but requires a unique approach. In this panel, industry experts will tackle the do’s and don’ts of children’s mobile gaming, provide best practices for playing and co-playing with parents, discuss mobile-specific legal considerations and ethical implications. Panelists will also share examples of children’s apps designed for learning and behavior change, including the Ad Council's newest app, Toothsavers (www.2min2x.org/toothsavers).
This SXSW Gaming Session at the Long Center is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22805

Speakers
avatar for Judith Beauregard

Judith Beauregard

Exec ProducerToboggan StudioJudith Beauregard has an enviable 20-year track record of developing digital media, games, websites and mobile applications for kids. She has collaborated with many world-class junior brands such as PBS Kids, Sesame Street, NickJr, The Jim Henson Company... Read More →
avatar for Anastasia Goodstein

Anastasia Goodstein

VP DigitalThe Ad CouncilAnastasia serves as Vice President of the Advertising Council’s Digital group where she manages the team in charge of digital and social strategy for all Ad Council campaigns as well as AdCouncil.org. Prior to joining the Ad Council, she lead the product... Read More →
ST

Scott Traylor

Chief KID, CEO, & Founder of 360KID360KidScott Traylor is the Chief KID, CEO, and founder of 360KID, a kid-focused content and technology company dedicated to creating a love for learning through products that educate as well as entertain. 360KID provides turnkey development services... Read More →



Friday March 7, 2014 5:00pm - 6:00pm CST
Long Center, The Kodosky Donor Lounge

5:00pm CST

Next Level Online Advocacy
This panel will uncover new & exciting ways to use technology to power social change. We will go beyond the basics—sending targeted action alerts & creating online petitions—& discover fresh & innovative virtual campaigning techniques for real results.
PETA generated more than 1 million additional actions in their online alerts last year thanks to their iPhone app that allows users to take action with a few finger swipes & gives them points and badges for doing so.
DoSomething.org used text messaging, email & web to activate 2.5 million young people to take action on causes from homelessness to the environment to teen pregnancy last year alone.
In 24 hours HRC's timely marriage equality logo was reposted 10,000 times & had attracted 10 million page views.
Using inventive tactics to leverage technology & social media for good means creating the possibility for millions of passionate people to band together & create tangible change, wherever, whenever, whoever they are.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP20910

Speakers
avatar for Joel Bartlett

Joel Bartlett

Dir of Mktg InnovationsPETAJoel Bartlett oversees online marketing strategy for PETA where he combines his interest in internet technology and his sense of humor to create attention-grabbing websites and online games to promote animal rights. Most recently his Pokémon parody games... Read More →
avatar for Noah Cooper

Noah Cooper

Principal Web DeveloperBlackbaudNoah Cooper is a Principal Web Developer on the Professional Services team at Blackbaud, with a decade of experience working with nonprofits. Noah works with some of the largest organizations in the United States to develop online marketing programs... Read More →
avatar for Anastasia Khoo

Anastasia Khoo

Human Rights CampaignAnastasia Khoo is the Marketing Director for the Human Rights Campaign. In this capacity, Anastasia oversees organizational marketing strategies as well as manages digital media, advertising and various other public relations projects. She was the architect of... Read More →
avatar for Marah Lidey

Marah Lidey

Digital Engagement MgrDo SomethingMarah Lidey is the Digital Engagement Manager for DoSomething.org, overseeing the organization's communication products and mobile apps. Marah owns and develops organizational partnerships with mobile marketing experts and tech thought leaders. Marah... Read More →



Friday March 7, 2014 5:00pm - 6:00pm CST
Austin Convention Center, Room 10AB

5:00pm CST

Not Enough of Us – We Are Not Black Twitter
The number of people utilizing and explicating social media in oversimplified or academic-driven terms far outweighs the number of individuals using these tools in creative ways that are supported by interactivity, personality, humor and relatability.
A prime example of an overgeneralization causing a rift in audience connectivity is the ambiguity surrounding “Black Twitter” (the dominance of the microblogging platform by Blacks). Since 2010, this concept has been heavily dissected in news articles, research dissertations, panel discussions and beyond. While that’s all good and well, this panel will not attempt to dissect this concept. Instead, it will seek to provide people of color with tips for utilizing Twitter to their advantage, personally and professionally, in order to facilitate content originality and audience interaction.
This panel is comprised of individuals who have used the platform in diverse ways to stimulate in-depth content engagement and inspire viral media.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP23274

Friday March 7, 2014 5:00pm - 6:00pm CST
Hilton Garden Inn, Red River

5:00pm CST

OMMA: The Best Mobile Ad Campaigns You Haven’t Seen
It is not just app ads and direct marketing come ons. Mobile has already generated some wildly creative uses of the small screen and mobile technology’s unique attributes. We ask senior mobile ad execs to show us campaigns for a rival agency they wish they had done and to explain why it was distinctly mobile. That is right. Ad agencies will be required to outline what their competitors did right. Bring your cameras. This doesn’t happen often. Sponsored by Media Post.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27165

Speakers
avatar for Rob Griffin

Rob Griffin

EVP, Global Dir of Prod DevHavas Media
avatar for Drew Neisser

Drew Neisser

CEORenegadeDrew founded Renegade, the NYC-based social media & content marketing agency, in 1996. He is the champion of Marketing as Service, a philosophy he espouses in his writings on FastCompany.com, PSFK, TheDrewBlog and elsewhere. Drew has spoken at numerous industry events and... Read More →


Friday March 7, 2014 5:00pm - 6:00pm CST
AT&T Conference Center, Salon ABCDE

5:00pm CST

Online Learning & Maybe the End of Professionalism
Online learning has been around long enough that the effects on the workplace are starting to become clear. Anyone with patience and an internet connection can advance their career and skill set. For developers, web forums can also quantify the skills of new coders, and now people can prove their worth without a degree. The trend benefits people looking to break into coding, either as a lateral move within a company or as completely self-taught individuals. For mid-career coders, there’s a danger in not keeping up; institutional memory can seem empty compared with objective skills. For employers, it’s tempting to build a team based completely on coding scores – self-taught savants cost less to hire than people with more traditional backgrounds. Still, every team needs someone who knows how to make a presentation, who can look a client in the eye, and owns more than one business suit. This panel will examine the new balance between professionalism and raw talent

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP19204

Speakers
avatar for Nik Abraham

Nik Abraham

Head of Bus DevCodeacademyNik currently manages BD, partnerships, and growth at Codecademy, the easiest way to learn to code online. Prior to Codecademy, he worked at Boston Consulting Group providing strategic advice to Fortune 500 companies, and founded an edtech startup funded... Read More →
avatar for Luca Bonmassar

Luca Bonmassar

CTOGild IncLuca Bonmassar is Gild’s Co-founder and Chief Product and Technology Officer, overseeing product vision and development for the company. Luca is a serial entrepreneur with a strong technical background and excellent track record of founding profitable startups. Before... Read More →
avatar for Jeff Diana

Jeff Diana

CPOAtlassianJeff is a seasoned executive with more than 15 years of experience in the human resources (HR) field. Prior to joining Atlassian in 2012, Jeff was CPO at SuccessFactors, an SAP company, where he built the company's HR function from scratch, led a series of key initiatives... Read More →
avatar for Vivienne Ming

Vivienne Ming

Chief ScientistGild/Socos LLC/UC BerkeleyDr. Vivienne Ming, named one of 10 Women to Watch in Tech in 2013 by Inc. Magazine, is a theoretical neuroscientist, technologist and entrepreneur. She is chief scientist at Gild, an innovative startup that applies machine learning to predict... Read More →



Friday March 7, 2014 5:00pm - 6:00pm CST
Courtyard Marriott, Rio Grande Ballroom

5:00pm CST

Open Bar with Austin’s Best Startups
After a startup wins a $50,000 investment to move to Austin and the 10 best Austin startups compete for the top spot, you can meet them and mingle with other entrepreneurs and investors. The drinks are on us!
Please register at http://bit.ly/10bestatx

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27057

Friday March 7, 2014 5:00pm - 6:00pm CST
Hilton Austin Downtown, Salon C

5:00pm CST

Orgasm: The Broadband of Human Connection
Orgasm is different than what we've been taught.
What is Orgasm?
Science shows Orgasm is a vital nutrient to the body. It activates the parasymapthetic and the sympathetic nervous systems, simultaneously. As a result, Orgasm increases oxytocin, regulates cortisol, decreases belly fat, and reduces depression.
More significantly, Orgasm acts as a sustainable agent igniting a section of the brain giving you the ability to feel human connection in a direct manner. This is a full third of the brain that allows you to feel visceral sensation in your body and tune in to the feeling states of the people around you.
Why Orgasm?
Orgasm has the same fundamental goal as the internet -- human to human connection. Orgasm will do for physical connection what the internet has done for us in terms of virtual connection.
Orgasm creates a high speed, limbic network enabling human connection in an instantaneous manner. Life with Orgasm: The fastest technology to date.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24786

Speakers
avatar for Nicole Daedone

Nicole Daedone

CEOOneTasteNicole Daedone is a sought-after speaker, teacher, and author who has spent her groundbreaking career redefining orgasm from a woman’s point of view. Starting with her fundamental belief that a woman’s sex is her power, she treats supposedly taboo subjects with unparalleled... Read More →


Friday March 7, 2014 5:00pm - 6:00pm CST
Sheraton Austin, Capitol ABCD

5:00pm CST

Project Estimation: 3 Firms Light Up the Dark Art
Estimating digital & software projects has long been considered a dark art. Many luminaries have written books, articles, blog posts, and rants on the subject. Steve McConnell, the guru of project estimation, has suggested that most pre-project estimates are lucky to come within a 100% margin of the real effort involved in executing a digital media strategy or developing a piece of custom software. It is one of the most difficult aspects of any project as companies are expected to provide an accurate picture of the project cost at a time when they know the least about it.
As leaders in digital media and software development as well as competitors on some of the same projects and RFPs, Art & Logic, Metia, & Springbox, each operating in Austin, TX, approach project estimation from unique perspectives. In this panel, they will share their perspectives with their colleagues and talk about successes, failures, and the steps they've taken to improve the estimation and discovery processes.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP18272

Speakers
avatar for Deborah Hanamura

Deborah Hanamura

Dir of MktgMetiaAmbidextrous marketing strategist with a special love for brand building and kick ass work. Newly transplanted in Seattle from San Diego and digging all the moss.
TK

Trevor Kale

Engagement MgrSpringboxTrevor leads the engagement team and oversees all strategic partnerships at Springbox — Nestlé Waters, Power Engineers and Nokia (to name a few). Before Springbox, Trevor worked in project management and operations for Microsoft Global Resources and as a... Read More →
avatar for Joshua Philips

Joshua Philips

Custom Software ConsultantArt & LogicBorn and raised in Texas, Joshua Philips is a proud Texas Aggie who fell deeply in love with Austin. After a stint as a high school English teacher, Joshua found his way in the custom software world. As a custom software consultant with Art & Logic... Read More →
avatar for Brett Porter

Brett Porter

Chief Engineer, Dev PracticesArt & LogicBrett didn't intend to become a software developer -- even though he was a classic high-school overachiever, he decided to study music composition in college, and continued on for a Master's in Electronic and Computer Music. Part of that degree... Read More →



Friday March 7, 2014 5:00pm - 6:00pm CST
Four Seasons, San Jacinto Ballroom

5:00pm CST

Show Me the Money: Where to Find Funding
Following on the success of the 2012 and 2013 Social Health Startup Bootcamp (#SXSH), 2014 will mark the 3rd consecutive year of the event that provides education, inspiration, and funding advice for (social) health tech startups.
In this 3rd session of the bootcamp, you will hear from a panel comprised of representatives from non-traditional (i.e. not just angels and VC's) investors, including:
- Unity Stoakes — President and Co-Founder, StartUp Health
- Dwayne Spradlin — CEO, Health Data Consortium
- Jody Holtzman — SVP, Thought Leadership, AARP
Join us to learn about funding options for health tech startups from non-traditional funding bodies, including: Pharma/Healthcare Challenges, Health Tech Incubators, Health Innovation Challenges, etc.
Brought to you by: Google

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP994419

Speakers
avatar for Katya Hancock

Katya Hancock

DirStartUp HealthKatya is the Strategic Partnerships Director at StartUp Health, an Academy to inspire, educate, and provide resources for entrepreneurs to build sustainable health and wellness companies. Katya is a passionate advocate for health entrepreneurs and an active member... Read More →
JH

Jody Holtzman

SVP, Thought LeadershipAARP
avatar for Dwayne Spradlin

Dwayne Spradlin

CEOHealth Data Consortium
avatar for Thomas Tsang

Thomas Tsang

Exec DirMerck - Medical Information and InnovationClinician innovator, former Congressional staffer, data enthusiast, working on beyond the pill strategy for Merck.


Friday March 7, 2014 5:00pm - 6:00pm CST
Hilton Austin Downtown, Salon D

5:00pm CST

Space Tech Startups that Will Change Everything
What would you do with a tricorder? The space industry inspires us to dream and has spent billions of dollars to overcome incredible challenges. As CEO of Astrotech Corporation, I am daily tasked with discovering how to improve the live on the earth with technology developed in the stars. This session will walk through the process of spacetech commercialization and profile incredible technology that we believe represents one giant leap for mankind.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP20001

Speakers
TP

Thomas Pickens

CEOAstrotech CorporationMr. Pickens is the Chairman and CEO of Astrotech Corporation, has been a member of the company's board of directors since 2003 and became president and chief executive officer in January 2007. Throughout his professional career, Mr. Pickens has founded and... Read More →


Friday March 7, 2014 5:00pm - 6:00pm CST
Omni Downtown, Lone Star

5:00pm CST

Starting a Company While Staying a Couple
What's it like starting a company with your significant other? Your work and home life will lose separation. Some VCs won't fund you as a matter of principle. But at the same time, you get to obsess about work together, long hours aren't quite so hard to bear, emotional support is baked into your company's DNA, and you get to see each other 24x7...
This panel will feature veterans of the startup-plus-couple life - Aye Moah and Alex Moore from Baydin, and Mendel Chuang and Derek Langton from Smoopa. Both couples have been together for over a decade and have been working together for over 3 years.
We will provide insight onto how we've made it work, stumbling blocks and how we got past them, plus the best practices we've discovered while working together on a company.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP21082

Speakers
avatar for Mendel Chuang

Mendel Chuang

CEOSmoopaMendel is the CEO of Smoopa, a free shopping app where you can collect and share what you love. He graduated from MIT with two degrees and joined Google pre-IPO. During his 5 years at Google, he worked on a variety of projects including Google Desktop, Toolbar, Blogger, AdWords... Read More →
avatar for Derek Langton

Derek Langton

DeveloperSmoopaDerek is the lead iOS developer at Smoopa, a free shopping app where you can collect and share what you love. After serving as a Massachusetts state trooper for 18 years, he picked up programming to change his career. Read more about his story at http://techcrunch... Read More →
avatar for Aye Moah

Aye Moah

Chief of ProductBaydinAye Moah is the co-founder/Chief of Product at Baydin, a profitable email productivity company.
avatar for Alexander Moore

Alexander Moore

CEOBaydinAlex is the CEO of Baydin, an email productivity company. Baydin makes software that combines AI and behavioral science to ease the burden on overloaded emailers. Alex previously worked at Analog Devices and graduated with Master’s and Bachelor’s degrees from MIT. When... Read More →



Friday March 7, 2014 5:00pm - 6:00pm CST
Sheraton Austin, Capitol EFGH

5:00pm CST

The Ultimate Developer’s Tool: Theory & Discussion
What do iOS, Android, and the Internet all have in common? They were all built using source code editors driven by talented people.
It’s often said that the editor is the most powerful tool in the arsenal of a developer, and yet there’s no clear agreement on what qualities are needed. As a community, these concerns need to be addressed: there’s a whole wave of new web developers entering the field that would benefit from better tools. In this session, come engage in a discussion on how we can use our present knowledge to build the ultimate source code editor.
Sponsored by Adobe.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27918

Speakers
avatar for Jonathan Dunlap

Jonathan Dunlap

Srr Prod MgrAdobe Systems IncJonathan Dunlap is a Senior Product Manager at Adobe spearheading the web platform open source projects like Brackets, Topcoat and Snap.svg.


Friday March 7, 2014 5:00pm - 6:00pm CST
Radisson Town Lake, Riverside Ballroom

5:00pm CST

Ubuntu Leadership: Leaders for a Connected Africa
It is projected that by 2050 Africa's GDP will be bigger than the GDPs of the U.S and China combined. The continent as a whole has been growing at over 5% annually for close to a decade. This trend if maintained means that the continents economy will double every decade or so. All this is taking place on a continent with the most robust demographic trend in the world. With 70% of the continents population under the age of 30, it is clear that the people who will be charged with maintaining the current growth trajectory are the youth of today. Africa's recent history has been plagued by corruption and administrative ineptitude that stems directly from the lack of well trained and accountable leaders. A number of innovative African organizations are taking on the task of training Africa's future leaders to turn this crucial peace of the puzzle around. This panel will discuss the work that these organizations are doing, their successes and challenges in training Africa's future Leaders.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24106

Speakers
avatar for John Kidenda

John Kidenda

Board MemberThe African Leadership BridgeJohn Kidenda was born and raised in Kenya. He has a deep passion for the African continent and is on the Board of The African Leadership Bridge, an Austin based non-profit that provides innovative scholarships to help talented African students... Read More →



Friday March 7, 2014 5:00pm - 6:00pm CST
Austin Convention Center, Room 9ABC

5:00pm CST

Welcoming the Robot Workforce
In the near future, humans will increasingly rely on robots to manage agriculture, infrastructure, transportation, healthcare, manufacturing and security. Advanced human-robot interaction will transform industries and change the way we think about the workforce. Telepresence robots like Beam, Vgo, and the iRobot Ava 500 will extend workforce robotics into the white-collar world, allowing workers to be physically present in two places at once and much more. And who knows what will happen as IBM’s Watson Robot finishes medical school? Will the robotic takeover of jobs help us become the best versions of ourselves, or lead to a depressing idleness that is economic, as much as emotional? Drawing from the lessons from automotive and manufacturing industries, do we have a responsibility to workers and ourselves to ensure the ongoing productivity of humanity? Can we keep humanity from turning into WALL-E? Part of the IEEE Technology for Humanity Series.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP20004

Speakers
avatar for Henrik Christensen

Henrik Christensen

KUKA Chair of Robotics, Dir, Robotics & Intelligent Machines, Distinguished Professor, Interactive Computing at Georgia TechGeorgia Institute of TechnologyDr. Henrik I. Christensen is the KUKA Chair of Robotics at the College of Computing, Georgia Institute of Technology. He is also... Read More →
avatar for Elena Messina

Elena Messina

Group Leader , Intelligent Systems Division Manipulation & Mobility Systems GroupThe National Institute of Standards and TechnologyElena Messina is the group leader of the Manipulation & Mobility Systems Group of the Intelligent Systems Division (ISD) at the National Institute of... Read More →
avatar for Dawn Tilbury

Dawn Tilbury

Professor, Mechanical EngineeringUniversity of MichiganDawn Tilbury received a BS in Electrical Engineering from the University of Minnesota, and an MS and PhD from the University of California, Berkeley. Her research is in the area of controls with applications to manufacturing and... Read More →



Friday March 7, 2014 5:00pm - 6:00pm CST
Hyatt Regency Austin, Texas Ballroom 5-7

5:00pm CST

Why Going Backward Is the Surest Path to Success
You have a breakthrough concept. Soundboarding with advisers yields a patronizing “good luck with that” and pleas to pursue something more practical. Time to re-start and the place to start is at the end, where success has been achieved. This session will traverse the worlds of human rights, agriculture, retail and technology to illustrate how a contrarian approach can bring your concept to market by scaling obstacles that dissuade others before they reach the first critical milestone. Our speaker will demonstrate how this approach can be applied to any breakthrough pursuit with examples of success experienced firsthand, including: pioneering of a new, humane farming method; debut of retail ERP technology via unprecedented collaboration with competitors; creation of an international framework to protect human rights and dignity in overseas factories. This session will also explore how this backwards thinking can ensure your concept is not relegated to the “one hit wonder" heap. Sponsored by IRCE.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27067

Speakers
avatar for Peter Burrows

Peter Burrows

Co-Founder, Exec Dir, Fair Factories Clearinghouse/ CEO, Brown Boar FarmBrown Boar FarmBurrows has more than 40 years’ IT executive management in diverse industries including consumer goods, footwear and apparel and high-tech electronics and manufacturing industries. He co-founded... Read More →



Friday March 7, 2014 5:00pm - 6:00pm CST
Hilton Austin Downtown, Salon E

5:00pm CST

Why It Pays Not to Rush the Process of Innovation
In the era of Kickstarter, we have become trained to believe being the first and fastest to market is better than patiently developing an idea. It seems the days of five years of toil in a garage are gone. This “early bird gets the worm” mentality has created a wave of hopeful entrepreneurs rushing the creative and engineering process behind their ideas to claim the coveted moniker of “first.”
With this mentality so pervasive, how can a startup create something that is at once new, while also being beautifully thought out and well executed? Anki and Nest both prove that when there is passion and dedication behind a project, taking your time is the smartest path to success.
In a panel moderated by Fast Company’s Austin Carr, Boris Sofman, Co-Founder and CEO of Anki, and Matt Rogers, Founder and VP of Engineering of Nest, will explain how carefully curated ideas have enabled their companies to bring entirely new experiences into the home.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP25516

Speakers
avatar for Austin Carr

Austin Carr

Sr WriterFast CompanyAustin Carr writes about design and technology for Fast Company magazine.
MR

Matt Rogers

Founder & VP of EngineeringNestMatt Rogers is founder and VP of Engineering at Nest Labs, creator of the Nest Learning Thermostat and Nest Protect: Smoke + Carbon Monoxide Alarm. By applying modern design and technology, Nest aims to revitalize these stagnant - yet very important... Read More →
avatar for Boris Sofman

Boris Sofman

Co-Founder & CEOAnkiBoris is co-founder and CEO of Anki, an artificial intelligence and robotics company. Anki DRIVE, Anki's first product was named as one of the Top 25 Best Inventions of 2013 by TIME Magazine. As an engineer and researcher with experience in building diverse robotic... Read More →


Friday March 7, 2014 5:00pm - 6:00pm CST
Hilton Austin Downtown, Salon JK
 
Saturday, March 8
 

12:00am CST

DARPA: navigating the rapidly expanding infospace
DARPA was created to avoid technological surprise. But in many cases, the surprise is due to the fact that our awareness is driven by our expectations. In other words, we see what we expect to see - not necessarily what is really out there. The event that precipitated the creation of DARPA was our complete surprise by the Soviet launch of Sputnik that was a surprise not because the evidence for it was not clear leading up to the event, but rather because we assumed that the Soviets were peasants and the idea that they would be able to perform such a feat was beyond imagination. This talk is about avoiding technological surprise by looking outside the box.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP28839

Speakers
avatar for Daniel Kaufman

Daniel Kaufman

Office DirectorDARPAMr. Dan Kaufman joined DARPA in August 2009 as Director of the Information Processing Techniques Office (IPTO). He led the merger of IPTO with the Transformational Convergence Technology Office to create the Information Innovation Office (I2O) and became the first... Read More →


Saturday March 8, 2014 12:00am - 12:00am CST
Hilton Austin Downtown, Salon G

9:30am CST

Being Social with Grandma: Social Media for 50+
A multicultural specialist and partnership specialist discuss how AARP educates and communicates with their members via social media on everything from changes to healthcare, creating livable communities to sex after 65. This interactive discussion will cover what’s worked or not and offer ideas on creating a social media strategy specifically for the 50+ population, using social media as an educational tool and driver to live events, and how to select a partner organization to extend social media reach.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP21816

Speakers
avatar for Aldea Douglas

Aldea Douglas

Project MgrAARPAldea Douglas is a Project Manager with AARP's Livable Communities Team. Her work includes ensuring that community leaders and AARP members have tools and resources to remain independent, productive and purposeful through education on various initiatives including AARP's... Read More →



Saturday March 8, 2014 9:30am - 10:30am CST
Sheraton Austin, Capitol ABCD

9:30am CST

Black Women in Tech: Uncovering Barriers to Entry
Though the numbers are on the rise, the discrepancy in the amount of Black women in the tech startup space as compared to their general market counterparts is alarming. According to 2012 figures, African American women held just 3% of all tech jobs. What is more disconcerting, women in tech make up 5% of the founders and chief executives of tech startups. The panel will uncover the overwhelming barriers to entry for Black women in tech, including: access to funding, technological hurdles, and a need for impactful mentorship, through the experiences and expertise of these panelists.
Panelists will include: Madame You: a startup platform for African-American women to share their hair experiences; Sonia Alleyne, Editorial Director at Black Enterprise Magazine and Co-editorial Director, Women of Power Conference; Stacey Ferguson, co-Founder and Chief Curator of the Blogalicious community and conferences celebrating diversity in social media; and an expert in entrepreneurial funding.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27564

Speakers
avatar for Marissa Jennings

Marissa Jennings

FounderSOCIALgrlzMs. Jennings is an agent for change. She has more than seven years of experience working in the private and public sector as a project manager and public affairs specialist where she has handled federal government relations, national media campaigns and community... Read More →
avatar for Aaron Saunders

Aaron Saunders

CEOClearly Innovate IncClearly Innovative is a mobile-solutions provider with corporate headquarters in Washington, D.C. Aaron and his team take a cross-platform approach to mobile software development. We are mobile first full-stack javascript development company providing solutions... Read More →


Saturday March 8, 2014 9:30am - 10:30am CST
Hilton Garden Inn, Red River

9:30am CST

Breaking the Mold: How to Thrive When Allies Turn
It's great to be a thought leader when your perceived allies are on your side. But how do you stay true to your ideals when allies decide you are a traitor to "the cause" and throw you to the wolves?
Whether you are a feminist who disagrees with Sheryl Sandberg's "Lean In" movement, a progressive leader who agrees with Bill O'Reilly, or a political influencer who decides it's better to approach opponents with love rather than vitriol, innovators and voices of influence can't afford to go along just to get along.
Well known tech mavericks, Steve Jobs and Bill Gates dissented against their peers in a different media age. Mark Zuckerberg did it before Facebook was Facebook. Most recently, Change.org pissed off the entire progressive movement to be more open and grew from 6 million users to 40 million in a year.
From dissenting against allies to sleeping with the enemy, change agents must learn how to go against the grain to maximize results or risk failure.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP25608

Speakers
avatar for Jehmu Greene

Jehmu Greene

TV Commentator & Media TrainerFox NewsFox News Political Analyst Jehmu Greene is an evangelist for disenfranchised and vulnerable communities. Her commentary has been featured on The Daily Show, all major news networks, and in The New York Times, Washington Post, USA Today, Rolling... Read More →
avatar for Sally Kohn

Sally Kohn

Writer & TV CommentatorMovement VisionSally Kohn is a writer, activist and television commentator. A progressive Fox News Contributor, Sally is a regular contributor to outlets including The Daily Beast, Salon, the Washington Post, New York Magazine, More Magazine, Reuters, USA Today... Read More →


Saturday March 8, 2014 9:30am - 10:30am CST
Austin Convention Center, Room 10AB

9:30am CST

Disrupting the Gun Lobby with Digital Organizing
From a grocery store parking lot in Tucson, AZ to a movie theater in Aurora, Colorado. From a teenager named Trayvon Martin to the children of Sandy Hook Elementary. The narrative about gun violence in America has changed, and grassroots supporters are organizing online to save lives and keep guns out of the hands of dangerous people.
But how do you disrupt conventional wisdom and take on the best funded and most intimidating opponent in Washington -- the gun lobby?
Three groups have been leading this charge: Mayor Michael Bloomberg’s coalition of Mayors Against Illegal Guns, Gabby Giffords and Mark Kelly’s Americans for Responsible Solutions, and the concerned parents of Moms Demand Action for Gun Sense in America.
Hear their strategies for digital engagement and how they’re empowering ordinary people to help change state and federal laws and save lives.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22663

Speakers
avatar for Stephen Geer

Stephen Geer

Digital Strategy DirMayors Against Illegal GunsStephen Geer is the Digital Strategy Director for Mayors Against Illegal Guns and the President of GEER, a digital strategy and communications firm based in Washington, DC.
avatar for Mark Glaze

Mark Glaze

Exec DirMayors Against Illegal GunsMark Glaze is the Executive Director of Mayors Against Illegal Guns (MAIG), a bipartisan coalition of more than 1000 mayors from across the country co-chaired by New York City Mayor Michael Bloomberg and Boston Mayor Thomas Menino. During his tenure... Read More →
avatar for Shannon Watts

Shannon Watts

FounderMoms Demand Action for Gun Sense in AmericaShannon Watts is a 43-year-old mother of five children (two step-daughters, 23 and 19; two daughters, 18 and 17; and a 13-year-old son). For the past five years, Ms. Watts has been a stay-at-home mom in Zionsville, a suburb of Indianapolis... Read More →



Saturday March 8, 2014 9:30am - 10:30am CST
Austin Convention Center, Room 9ABC

9:30am CST

Emoji & Texting: Is Human Language Extinct?
52,000: The number of texts sent every second around the world. The proliferation of texting has exploded, starting with basic SMS in the late ‘90s, evolving to advanced iMessages and Emoji (picture characters) used to inject emotional cues and nuance into conversations.
Humans have gone from ancient cave paintings to complex language development, and now we’re returning to pictorial symbols again. Texting has been bemoaned as the downfall of the written word, yet it’s innovating its own grammar and conventions. What does this signal about the evolution of the human language? How will emerging technology change the way we communicate – with each other and with brands – in the future?
Join Sam Huston of JumpTank and linguist Ben Zimmer as they examine the use of symbols in language, how the human language is evolving alongside technology and its impact on culture, from brand interactions to expressions of personal narratives.
The track is sponsored by the Knight Foundation.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP25550

Speakers
avatar for Sam Huston

Sam Huston

PartnerJumptankSam is fortunate enough to spend everyday working with a group of like-minded individuals dedicated to using the dynamics of the connected world to reinvent the way people interact with brands. At Jumptank reinvention doesn’t mean starting from scratch. Sam’s in... Read More →
avatar for Ben Zimmer

Ben Zimmer

Exec ProducerVocabulary.comBen Zimmer is executive producer of Vocabulary.com and VisualThesaurus.com. He is the language columnist for The Wall Street Journal and the former language columnist for The New York Times Magazine and The Boston Globe. He has worked as editor for American... Read More →



Saturday March 8, 2014 9:30am - 10:30am CST
Austin Convention Center, Room 12AB

9:30am CST

Engaged Brains: What Do We Really Know?
It goes without saying that ultimately, the success of Interactive Media depends on its ability to engage human brains. It also goes without saying that, in principle, brain science could potentially inform Interactive Media Design. Therefore it is not in the least bit surprising that data from neurobiology, and perhaps especially data from brain imaging studies, is increasingly evident in meetings like SxSW, often presented as evidence for the validity of a new product, or a new approach to human engagement.
This panel of neuroscience experts will address what we really know, what we don't know, what we could know, what we can't yet know, and what we may never know about how interactive media really affects our brains.
Representing expertise in brain modeling, brain imaging, learning and human behavior, as well as human aging, after brief introductions, the format for the panel will be interactive, directed largely by questions from the audience.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22511

Speakers
avatar for Jim Bower

Jim Bower

ProfessorNumedeon.comDr. Bower is CEO of Numedeon Inc, whose virtual learning world for children, Whyville.net is the oldest and one of the largest game/based immersive learning worlds on the Web. Dr. Bower is also a computational neuroscientist whose research over many years has... Read More →
avatar for Alfredo Fontanini

Alfredo Fontanini

Asst Prof of NeuroscienceStony Brook UniversityI received my MD degree and my PhD in Neuroscience from the University of Brescia Medical School, Italy. My PhD research, entirely performed at Caltech, focused on understanding the relationship between respiration and neural activity... Read More →
avatar for Veronica Galvan

Veronica Galvan

Asst ProfessorBarshop Institute for Longevity and Aging StudiesDr. Veronica Galvan is an Assistant Professor in physiology at the University of Texas Health Science Center at San Antonio. Her scientific research focuses on understanding the molecular mechanisms that connect aging... Read More →



Saturday March 8, 2014 9:30am - 10:30am CST
Omni Downtown, Lone Star

9:30am CST

Feature Assassins
It's time to slim down our Web and mobile apps. Some features only clutter the interface, distract our users and waste our precious time. The only problem: Which ones can be removed? How do you decide whether a feature brings real value? You want your products to be sharp, agile, and powerful, but you won't make it if you still carry the weight of the past.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP25315

Speakers
avatar for Mat Mullen

Mat Mullen

Prod MgrDisqusI work on driving engagement and growth within the Disqus network by building products that keep our users coming back everyday.
avatar for Malcolm Ong

Malcolm Ong

Co-FounderSkillshareMalcolm is the Co-founder of Skillshare, an Advisor to DJZ, ImageBrief, and Unwind.me, and a Mentor for 500 Startups, Founder Institute (Singapore), Launchpad LA, and SXSW.
avatar for Matas Petrikas

Matas Petrikas

Prod MgrSoundCloudAfter a career in the 90s as a music producer in his native Lithuania, Matas Petrikas moved to Berlin, where he spent more than a decade developing web projects for Fortune 500 companies, governmental organizations, athletes and artists. In the 2008 he has joined... Read More →
avatar for Jeremy Tunnell

Jeremy Tunnell

Prod MgrStack ExchangeJeremy is the Product Manager of the Stack Exchange family of sites, including Stack Overflow. Although he began his career as a developer, he moved into product management and user experience work after co-founding Thumbtack in 2008.



Saturday March 8, 2014 9:30am - 10:30am CST
Austin Convention Center, Ballroom BC

9:30am CST

Five Ways Health Decisions Don't Make Sense
Evidence-based medicine and patient-centered outcomes research share an assumption: Give patients and providers the information in plain language and you’ll improve their capacity for making good decisions. Not so. Research on patient and provider attitudes and social influences on decision-making suggests otherwise. Many factors besides evidence—e.g., tradition and emotion—impact health decisions. Too many options can confound rather than improve your capacity for making decisions. And the value of a decision is highly subjective. I'll present five major findings from prior and original research that challenges current paradigms. And I'll offer correctives for designing and evaluating decision aides in healthcare and other industries. If technology is prosthesis—if it extends our selves, corrects our deficits, and alters our attitudes and behaviors—then decision aides must employ flexible models of decision making. They must not only inform audiences, but also persuade them to engage.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24735

Speakers
avatar for Aimee Roundtree

Aimee Roundtree

Assoc ProfessorUniversity of Houston-Downtown



Saturday March 8, 2014 9:30am - 10:30am CST
Hilton Austin Downtown, Salon F

9:30am CST

Four Tech Companies Changing the Face of Tech
The myth that there are no successful tech companies run by people of color is just that, a myth. Meet three successful tech-enabled companies that have raised over $4 Million dollars in angel and seed funding, won praises from publications like TechCrunch and the Wall Street Journal, and are working in markets as diverse as Health Care, Education, and Software as a Service (SaaS). And oh, the founders just happen to be black women.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP21833

Speakers
HH

Heather Hiles

CEO & FounderPathbrite IncHeather Hiles is the Founder and CEO of Pathbrite, a learning and career portfolio platform. Heather has committed her life to closing education and employment achievement gaps for youth and adults. Her leadership experience spans more than 20 years, during... Read More →
avatar for Darlene Gillard Jones

Darlene Gillard Jones

Partnership Dir, Community & EventsdigitalundividedDarlene Gillard Jones is a partner and Partnership Director, Community and Events at digitalundivided, leading all community partnerships, press relations and events; and the force behind our signature program, #FOCUS100. Darlene... Read More →
avatar for Nichelle McCall

Nichelle McCall

CEOBOLD Guidance IncNichelle N. McCall is the founder and CEO of BOLD Guidance, an interactive mobile platform that helps students through their college applications while parents and counselors view their progress. Our mobile counselor makes college applications easy for everyone... Read More →
avatar for Nicole Sanchez

Nicole Sanchez

Managing PartnerKapor Center for Social ImpactNicole is a serial social entrepreneur, having founded several organizations focused on justice issues involving marginalized and under-represented populations.


Saturday March 8, 2014 9:30am - 10:30am CST
Austin Convention Center, Room 6AB

9:30am CST

Fruit Ninja - Slicing Up the Brand for All Media
Fruit Ninja is the number 2 most downloaded app of all time. Since its launch in 2010, it has racked up 500 million downloads and is played by 70 million monthly active users.
Australian developers Halfbrick and their entertainment production team, The People's Republic of Animation (PRA), are on a mission: to create a Fruit Ninja universe that provides fertile ground for comedy, adventure and messy slicing action well into the future.
Taking new IP from game to narrative media is riddled with challenges, especially where there's no obvious story or characters. While the game, the series, comics and consumer products are being made simultaneously, how do the teams maintain consistency in the universe while still allowing each branch the freedom to be fresh and original? Does consistency even matter?
Join Halfbrick and PRA in a warts-and-all discussion of the strategies, struggles and successes they've encountered on the way to building an evergreen brand in Fruit Ninja.
This SXSW Gaming Session at the Long Center is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP21711

Speakers
avatar for Phil Larsen

Phil Larsen

Chief Mktg OfficerHalfbrick StudiosPhil is Chief Marketing Officer at Halfbrick, in charge of bringing the studio and its games into millions of hearts and minds worldwide. He directed and executed the marketing strategy for Fruit Ninja, Jetpack Joyride and most recently Colossatron... Read More →
avatar for Susan Swinburne

Susan Swinburne

Multiplatform Producer, LecturerGriffith UniversitySue is a documentary filmmaker, making work for more than twenty years for broadcast and more recently for the web. She is also a lecturer and PhD candidate at Griffith Film School at Griffith University in Australia.
avatar for Hugh Walters

Hugh Walters

Art DirHalfbrick StudiosHugh Walters lives in Brisbane, Australia and has over 8 years’ experience in game development, art production, graphic & product design, branding and manufacturing. He has worked at Halfbrick for over six years on projects including like Avatar: The Last... Read More →
avatar for Sam White

Sam White

CEO & Exec ProducerThe Peoples Republic Of AnimationAs CEO of The People’s Republic of Animation (PRA), Sam leads the PRA in their mission of bringing the joy of Halfbrick games to an even wider audience by producing equally fun entertainment content. Sam is also CEO and co-founder... Read More →



Saturday March 8, 2014 9:30am - 10:30am CST
Long Center, The Kodosky Donor Lounge

9:30am CST

Hardwiring the Brain: Better, Faster, Stronger
Our collective perception of the human brain and its potential is constantly evolving. The intersection of technology and our “wet computer” provides a means to accelerate the ways that we measure, map and affect cognitive performance, striving to increase the capacity for reaching our full potential. We should fully embrace the opportunities that these technologies embody. There are a plethora of options on the market aimed at enhancing our learning, health, productivity, concentration and general quality of life. Each potentially contribute to the missing link between the web of things and complete automation. With these distinct input channels in place, the internet and an array of connected devices form the richest source of content that the world has ever seen. On this panel, we will discuss and explore several different approaches to hardwiring the brain that could be truly transformative, providing ways to make us more efficient, smarter, and ultimately more fulfilled.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP21901

Speakers
avatar for Anthony Ha

Anthony Ha

Tech JournalistTechCrunch
avatar for Andrew Smith Lewis

Andrew Smith Lewis

Exec Chairman & FounderCerego Global LLCAndrew was born in 1967 in New York, USA and studied at the Bronx High School of Science, where he became a Westinghouse Science Talent Search Semi-Finalist. He graduated from the University of Virginia in 1989. Andrew is one of the original... Read More →
avatar for Jan Plass

Jan Plass

Paulette Goddard Professor of Digital Media & Learning SciencesNew York UniversityJan L. Plass, Ph.D., holds the Paulette Goddard Chair in Digital Media and Learning Sciences and is the Founding Director of CREATE, the Consortium for Research and Evaluation of Advanced Technologies... Read More →


Saturday March 8, 2014 9:30am - 10:30am CST
Hyatt Regency Austin, Texas Ballroom 5-7

9:30am CST

How to Monetize the 2nd Screen Evolution
Let's face it, watching TV with a 2nd screen has become a way of life for the avid media consumer. Join Greg Consiglio, Viggle's President & Chief Operating Officer, and Jesse Redniss, Chief Strategy Officer at Mass Relevance, as they discuss how TV networks, brands and 3rd party apps are profiting from this evolving consumer experience. What impact does 2nd screen have across subscription-based businesses, advertising, virtual currency, sponsorships and e-commerce? Where are the players in this space seeing the ROI? Learn about some second screen case studies and best practices that have a winning formula. Sponsored by Viggle.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27050

Speakers
avatar for Gregory Consiglio

Gregory Consiglio

Pres & COOViggle IncGreg Consiglio
avatar for Jesse Redniss

Jesse Redniss

Chief Strategy OfficerMass Relevance IncJesse Redniss is an Emmy-nominated entertainment executive who has been setting trends for multi-screen, digital brand building, creative development and marketing for the past 14 years. As Chief Strategy Officer at Mass Relevance, he develops... Read More →


Saturday March 8, 2014 9:30am - 10:30am CST
Hilton Austin Downtown, Salon E

9:30am CST

How to Say 'Fuck No' & Still Have Them Love You
Ocupop has maintained an authority position as a design resource for everyone from the W3C to Google to countless startups; we've navigated hundreds of design reviews while avoiding the bullshit and bastardization most designs fall victim to.
Ocupop wholly attributes our success, and the success of our designs, to our process and our philosophy. Our commitment to giving clients what they need, not what they want - and our ability to communicate as much - is what sets us apart. In today's culture of amateurism, you have the pair credentials, credibility, and confidence with an entirely new level of evangelical ability few appreciate and even fewer are capitalizing on.
Every decision is made for a reason - and it is vital that the design dialogue shift from how design looks to WHY design works. Thoroughly and passionately justifying each and every directive is the not only the pathway to effective design process, but it is the level of discourse needed to succeed in business today.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27364

Speakers
MN

Michael Nieling

Creative DirOcupopMichael Nieling is a designer, educator, father, and full time spaz. He is the Creative Director at Ocupop and also teaches logo design at MIAD. Splitting time between studios in Hawaii, California and Wisconsin, if he's not on an airplane, he's likely somewhere... Read More →



Saturday March 8, 2014 9:30am - 10:30am CST
Four Seasons, Four Seasons Ballroom

9:30am CST

Inspired Design: Meditation & Creativity
Creativity allows us to break through monotony and express the inexpressible. As creators and builders, we push ourselves to the limits in all respects, driving change through our ideas. Carrying this responsibility requires a big vision, lots of energy, and the ability to face uncertainty with courage and equanimity. We all have different ways of clearing our minds - maybe it’s heading to the beach, hiking, cycling - but sadly these activities are too often pushed aside by a lack of time and energy. Even when we do make time, the effects of these activities tend not to last more than a few hours.
Enter meditation. Meditation is not only an amazing tool to re-center and clear the mind, it also rewires the way we operate to keep us in a space of creativity, energy and clarity in the long run. The quality of our work and life is deeply tied to the state of our mind. During this session, we’ll explore the mind’s powerful capabilities and teach practical techniques to help you unplug.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP23768

Speakers
avatar for Gopika Prabhu

Gopika Prabhu

Co-Founder & Chief Creative OfficerElefint DesignsGopika is the Co-Founder and Chief Creative Officer of Elefint Designs. A highly accomplished visual designer, Gopika has devoted her talents to helping good causes communicate their stories, while also advancing design literacy for... Read More →



Saturday March 8, 2014 9:30am - 10:30am CST
Omni Downtown, Capital Ballroom

9:30am CST

Longhorn Startup Showcase
Presented by The University of Texas at Austin, the Longhorn Startup Showcase is a fast pitch competition for UT Austin-based student companies with revolutionary ideas looking for funding to scale their innovations. Innovative startups, like last year’s winning Longhorn Startup Showcase team, Beyonic, are leading examples of how students can have global impact with creative uses of technology and a sound business plan. We will choose five finalists to advance and present to a hometown panel of corporate, angel, and venture investor judges in front of a well-connected audience at SXSW 2014. The Longhorn Startup Showcase Pitch finalists will each engage in Q&A sessions with a renowned judging panel and have opportunities for discussions with the audience.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27013

Speakers
CW

Christina White

Dir, Natl Academy of Engineering Grand Challenges Scholars ProgramThe University of Texas at Austin


Saturday March 8, 2014 9:30am - 10:30am CST
Hilton Austin Downtown, Austin Chamber Offices

9:30am CST

Man Up: Gender & the Work-Life Balance Debate
The last year has seen a flurry of conversation about women, work, and success. Missing from much of this? The other 50% of the population.
Research shows that Millennial men feel more conflicted than women about work-family balance, are more likely to ask for flex time, and increasingly say they want their marriages to be equal partnerships. Many are also opting out of corporate America, launching their own ventures on their own terms.
On the other hand, younger men may be less likely to see sexism as a lingering problem, since so many of them grew up with female classmates who often outperformed or -- in college -- outnumbered them. Men still often expect that their own careers will take precedence, and they're behind the rise of a start-up culture that prioritizes family-unfriendly policies like all-night hackathons and 90-hour weeks.
So are Millennial men going to help revolutionize the way we work? Or will they perpetuate the workplace norms we’ve toiled under for decades?

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP23900

Speakers
avatar for James Allworth

James Allworth

Dir of StrategyMedallia IncJames Allworth is the Director of Strategy for Medallia, Inc, and is co-author of the New York Times best-selling book, “How Will You Measure Your Life?”. He has served as a Fellow at the Forum for Growth and Innovation, Professor Clayton Christensen’s... Read More →
avatar for Stewart Friedman

Stewart Friedman

Dir, Wharton Work/Life Integration ProjectWharton School of ManagementStew Friedman has been on the Wharton faculty since 1984. He became the Management Department’s first Practice Professor for his work on applying theory and research to the real challenges facing organizations... Read More →
avatar for Sarah Green

Sarah Green

ProducerBrace Cove Productions
avatar for Joan Williams

Joan Williams

Distinguished Professor of Law, UC Hastings Foundation Chair & Dir of the Center for WorkLife LawUC Hastings College of the LawJoan C. Williams has played a central role in reshaping the debates over women’s advancement for the past quarter-century. Described as having "something... Read More →


Saturday March 8, 2014 9:30am - 10:30am CST
Courtyard Marriott, Rio Grande Ballroom

9:30am CST

Mobile Security & the Future of the App Economy
Ongoing revelations about NSA surveillance have heightened awareness about the security vulnerabilities in our mobile devices. Most consumers don’t know how their favorite devices work and are inclined to fear the worst in today’s environment.
Even if you believe your apps are secure, the time has to come for a discussion about what steps have been taken to protect user data.
Our panelists will delve into the issues of app safety, cybersecurity, and IP law to highlight areas of concern and how they impact the app ecosystem at large.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP25514

Speakers
avatar for Jonathan Godfrey

Jonathan Godfrey

Dir of CommunicationsAssociation for Competitive TechnologyJonathan identifies and drives communications strategy educating the press, public, and policymakers about the app market’s revolutionary impact on the software industry, job creation, and small business innovation. His... Read More →
avatar for Jaclyn Louis

Jaclyn Louis

Legislative Dir & CounselCongressman Tom MarinoJaclyn S. Louis serves as Legislative Director & Counsel to Congressman Tom Marino, of the 10th District of Pennsylvania. Congressman Marino is the Vice-Chairman of the Subcommittee on Courts, Intellectual Property, and the Internet on... Read More →
avatar for Sonny Sinha

Sonny Sinha

Sr Advisor - CybersecurityDept of Homeland SecurityWith more than a decade of combined experience as a leadership staffer on Capitol Hill in the U.S. House and the Senate, Sonny was called upon by the administration to serve as a senior level political appointee with the Department... Read More →



Saturday March 8, 2014 9:30am - 10:30am CST
Sheraton Austin, Creekside

9:30am CST

Mobilizing Communities in Times of Crisis
It’s hard to face the tragedies of the past year—Newtown, the Boston Bombing, Oklahoma Tornado and the Prescott Hotshots Wildfires. In the immediate aftermath, Americans are increasingly turning to Facebook, Twitter and social networks for news and comfort. It is critical that brands and organizations have real-time reactions in these spaces, both to promote relevant conversations and impede irrelevant ones.
Hear from marketers who all found themselves crafting in-the-moment content to address tragedies and found a way to funnel the heightened attention into positive action and results. Learn what your organization can do in advance of a disaster to lay the groundwork for an immediate-- and appropriate-- response. Hear how major disaster relief organizations are creating tech and advertising tools to provide immediate action.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22538

Speakers
SA

Shayne Adamski

Sr Mgr of Digital EngagementFEMAShayne Adamski does digital engagement strategy & communications at FEMA and is a creative guy, former volunteer firefighter, swimmer, and a charity: water fan. To view his resume and portfolio please visit: http://shayneadamski.com/
avatar for Michael Bellavia

Michael Bellavia

CEOHelpsGoodMichael Bellavia is an Emmy winning producer and digital marketing executive. As the CEO of both HelpsGood, a social media agency, and Animax, a production company, Michael helps create and improve their content creation and marketing strategies. Launched in 2011, HelpsGood... Read More →
avatar for Pete Giencke

Pete Giencke

GIS Data EngineerGoogle Crisis ReponseAs a member of Google's Crisis Response team, Pete helps lead its product-level work, including Google Crisis Map, and serves as an Incident Commander when the team activates for a response. Since joining Google in 2008, Pete has contributed to... Read More →
avatar for Paula Veale

Paula Veale

EVPAd CouncilAs Executive Vice President of Corporate Communications, Paula oversees internal and external communications for the organization’s more than 50 public service campaigns as well as the Ad Council brand. Led by Paula, the PRISM (public relations, interactive and social... Read More →


Saturday March 8, 2014 9:30am - 10:30am CST
Sheraton Austin, Capitol EFGH

9:30am CST

MySpace's Chris DeWolfe Jumps from Social to Games
MySpace Co-Founder Chris DeWolfe sits with Mashable's Chief Strategy Officer Adam Ostrow to publicly discuss for the first time his challenging transition from leading the web's former social media giant into disrupting the mobile games industry and competing with likes of Zynga, King and Gree. This volatile business has been rife with boom and bust stories that echo the rise and fall of MySpace -- Chris reveals his scientific formula to "de-risk" this new industry by sharing lessons learned from MySpace and how he's applied them to achieve new growth and early-stage success of his fast-growing new venture, SGN (Social Gaming Network).
Attend this rare fireside chat to hear first-hand the valuable experiences of one of the web's most influential entrepreneurs - and get answers to the tough questions and challenges facing anyone looking to find new success in unfamiliar territory.
This SXSW Gaming Session at the Long Center is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP23020

Speakers
avatar for Chris DeWolfe

Chris DeWolfe

CEOSGNDigital entrepreneur Chris DeWolfe is best known as co-founder and former CEO of MySpace from 2003 to 2009, the social network that redefined the concept of socializing around shared interests. Under DeWolfe’s leadership, MySpace grew exponentially. At launch in 2003, MySpace... Read More →
avatar for Adam Ostrow

Adam Ostrow

Chief Strategy OfficerMashableAdam Ostrow is Mashable’s Chief Strategy Officer, a role in which he is responsible for defining and implementing strategic initiatives across the organization.



Saturday March 8, 2014 9:30am - 10:30am CST
Long Center, Dell Hall

9:30am CST

Not Dead Yet: How Technology Is Saving Poetry
The technological era presents a major challenge to poetry: brains accustomed to digital speeds are trained to consume information quickly, to scan through lists and posts looking for usable content—to PLUCK instead of to PONDER—while reading poetry requires close consideration and a focused mind. How can such a static form possibly retain interest in the digital age?
Enter a new crop of thinkers, who are using technology to expand poems into experiences created specifically to appeal to the fast-moving, digital-era mind.
Poet MANDY KAHN and ARCHITECT/FINE ARTIST DAVID O’BRIEN are collaborating on a project that expands individual poems into built 3D experiences you can enter like rooms.
POET DAVID SHOOK has created the POETRY DRONE, an unmanned military missile that disseminates poems instead of bombs.
And ANDREW KESSLER is the creator and CEO of Togather, an online platform that pioneers innovative ways to present literary content.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP26608

Speakers
avatar for Mandy Kahn

Mandy Kahn

WriterMANDY KAHN is coauthor (with Aaron Rose) of the nonfiction book Collage Culture: Examining the 21st Century’s Identity Crisis (JRP/Ringier), which is sold worldwide. The book was also released as a record with a score by No Age. Her first collection of poems, Math, Heaven... Read More →
AK

Andrew Kessler

Founder/CEOTogatherAndrew Kessler is the founder and CEO of Togather.com, an events and crowdfunding platform that connects authors and readers through great experiences. Kessler created Togather out of a need he uncovered while promoting his book, Martian Summer: Robot Arms, Cowboy... Read More →



Saturday March 8, 2014 9:30am - 10:30am CST
Omni Downtown, Longhorn

9:30am CST

Star Trek UX|UI Rules for Phones, Tablets, & TVs
User experience (UX) and user interface (UI) designers face the challenge of designing software applications for different screen sizes. Most consumers have smartphones, tablets, and large Smart TVs that allow them to engage in both work and play. Some apps also interact between screens like iPad games that enable the tablet to be used as a controller while the game is displayed on a TV.
Software and equipment manufacturers want interfaces and experiences that work across all of these devices, screen sizes, and interactions. Furthermore, the experience of the consumers who use these products must be rich and consistent.
UX and UI designers can find a model for meeting these design challenges in Star Trek. The user interfaces aboard the Enterprise and the mobile devices used by its crew predicted the multi-screen and multi-device consumers of today. This session will teach UX and UI designers how to put the richness of the Star Trek experience into their work.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP18623

Speakers
avatar for Ana Karen Ramírez

Ana Karen Ramírez

FounderEpic Queen/ ChunchesFounder Epic Queen, Chunches • Worked at @Shoe Lovers, @iTexico LLC • Studied at ITESM. 500 Startups exalumni. UX/UI expert & consultant. Fashion Startups Background.
avatar for Anjuan Simmons

Anjuan Simmons

CEOJannua MultiverseAnjuan Simmons is a technologist with a successful track record of delivering technology solutions from the user interface to the database. He is currently a software project manager at a leading construction software manufacturer, and he worked as a technology... Read More →



Saturday March 8, 2014 9:30am - 10:30am CST
Four Seasons, San Jacinto Ballroom

9:30am CST

Startup Star Power: Startups Backed by Celebrity
A startup is born everyday. With the growing trends in technology, the key is finding innovative ways to fund these companies for longevity. Typical startups go through several rounds of funding. During each round, companies are attempt to raise critical funding, retain a strong equity position and garner enough momentum to move to their next level. A growing trend to raise seed money in the past few years has been crowdfunding via web based technologies. An emerging source of startup capital is securing a Celebrity Angel Investor. This panel will include startups that have successfully secured funding from celebrities such as T.I. ( also known as Clifford Harris) and retired professional athletes.
Learn how to get the attention of an A List celebrity who is involved in multiple projects and maintains such a busy schedule.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24944

Saturday March 8, 2014 9:30am - 10:30am CST
Hilton Garden Inn, Colorado

9:30am CST

The 5 Secrets to Getting Acquired
Everywhere we turn, bigger companies are buying scrappy startups. While they don’t all launch with a clearly defined exit strategy, founders often think about it and want it to happen sooner rather than later. Detroit-based mobile engagement platform HelloWorld (formerly ePrize) has been involved in 6 acquisitions in the past 2 years -- buying 4 smaller startups, being acquired themselves by a PE firm, and then spinning off an internal division into its own company. And, Detroit Venture Partners is a VC firm on a crazed mission. They've seeded dozens of early stage tech companies to help rebuild Detroit.
In this presentation, a partner from DVP and the CEO of HelloWorld will provide insight on both ends of the acquisition process, from seeking out qualified startup candidates to making your company look appealing for a buy. They’ll reveal 5 essential tips to consider during this grueling process, highlighting ways to ensure a seamless transition by mitigating potential pitfalls.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP23880

Speakers
avatar for Matt Wise

Matt Wise

CEOePrizeMatt joined HelloWorld, Inc. (formerly known as ePrize, Inc.) as CEO in March 2010. In his first year, he focused on the strategic expansion into mobile and social enabled solutions, launching a multi-channel platform. Today, the company brings to market a SaaS platform... Read More →



Saturday March 8, 2014 9:30am - 10:30am CST
Hilton Austin Downtown, Salon C

9:30am CST

The Future of Biometrics
Biometrics. When you hear that word your mind probably jumps to thoughts of Jack Bauer in 24. Possibly Tom Cruise’s character in Minority Report. Or Daniel Craig as James Bond. Regardless of what hero comes to mind, we typically associate biometrics with identity verification or security. But often overlooked are the vital insights and ease of use biometrics enable. This presentation will look at biometric technology and what the future holds for consumers. Imagine sitting on a plane when your smartwatch, using biosensors, registers a decrease of glucose, signaling a drop in your blood sugar. The flight attendant is alerted and you are given water and a snack. This is the type of intelligent experience biometrics can provide. Skooks Pong of Synapse will give us a deep look into the life-changing capabilities this technology can unlock.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP20077

Speakers
avatar for Skooks Pong

Skooks Pong

VP of TechnologySynapse Product DevelopmentDriven by limitless curiosity and a passion for doing things right, Skooks has a reputation for clarity and insightfulness, providing valuable perspectives on product development, operations and marketing. Skooks is the Senior Vice President... Read More →



Saturday March 8, 2014 9:30am - 10:30am CST
Hyatt Regency Austin, Texas Ballroom 1-4

9:30am CST

The Hacker Wars / The War Has Already Begun
The battlefield is the Internet. Whoever wins the Internet wins the war. Panelists: Vivien Lesnik Weisman, award winning filmmaker, in the editing stage of The Hacker Wars- a documentary film, Peter Ludlow, Professor of Philosophy, Northwestern University, Tor Ekeland, who represents weev & KYAnonymous, Jay Leiderman, renowned criminal lawyer, the hacktivists advocate.
Panelists will discuss Barrett Brown, Texan and journalist facing 105 years in jail for hyperlinking. This case is so explosive that a media gag order is in effect. We discuss how Brown’s case is linked to that of Jeremy Hammond hacktivist and revolutionary sentenced to 10 yrs for hacking Stratfor, a Texas intelligence contractor and to that of weev, the hacker who didn't hack AT&T. He is is doing 41 months in federal prison for what those in the tech community consider a non-crime. The focus is on how the cases impact the future of online liberty, the criminalization of dissent and the suspension of the rule of law.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27001

Speakers
avatar for Tor Ekeland

Tor Ekeland

LawyerTor Ekeland PCRolling Stone magazine recently called Tor a “powerful . . . and . . . famed advocate” for federally indicted hackers and hacktivists. His small private practice is handling three of the most prominent recent cases involving federal criminal prosecutions under... Read More →
avatar for Jay Leiderman

Jay Leiderman

Defense LawyerJay Leiderman LawJay Leiderman is a criminal defense attorney in Ventura, California. He co-authored the first ever book on the legal defense of California medical marijuana crimes and has been called the “Hacktivist’s Advocate” for his work defending those accused... Read More →
avatar for Peter Ludlow

Peter Ludlow

ProfessorNorthwestern UniversityAreas of research and writing include the philosophy of language, philosophy of cognitive science, propaganda models, knowledge acquisition in adversarial environments, the ethics of hacktivism and whistle blowing in the surveillance state.
avatar for Vivien Lesnik Weisman

Vivien Lesnik Weisman

Dir/Producerprojectdatalove



Saturday March 8, 2014 9:30am - 10:30am CST
Radisson Town Lake, Riverside Ballroom

9:30am CST

The Robot Revolution
Robots soon will change how we work; how we feed ourselves; how we heal; and how we relate to each other. Few emerging technologies have the power to disrupt our world on quite this scale. But with these enormous opportunities for progress comes fear. What does this mean for my job? Will a robot be nimble enough to do open heart surgery? Will factories leave the U.S. for good? Carl Bass, CEO of Autodesk, a $2 billion 3D design, engineering, and entertainment technology company, has seen our robot future, and is ready to tell you about it.
Autodesk’s software drives the design of everything around us – from products, to buildings, roads, bridges, movies and more. With such a broad industry perspective, Bass can explain how advanced robotics will both improve and disrupt our world, as well as how smart design will be at the vanguard of this technology’s success.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP25552

Speakers
CB

Carl Bass

Pres & CEOAutodesk IncCarl Bass is president and chief executive officer of Autodesk, the leader in 3D design, engineering, and entertainment software. Previously he held several executive positions at Autodesk, including CTO and COO. Bass co-founded Ithaca Software, which was acquired... Read More →


Saturday March 8, 2014 9:30am - 10:30am CST
Austin Convention Center, Ballroom A

9:30am CST

The Sharing Economy 2.0
Until recently, collaborative consumption primarily revolved around peer-to-peer transactions. In the past year, smart companies have taken notice of the possibilities for their businesses to take part as consumers in the sharing economy. This has opened the doors for a new era in collaborative consumption and is bringing the sharing economy into the daily lives of millions of people. Jeremiah Owyang, an industry analyst and partner at Altimeter Group, and Mark Gilbreath, founder and CEO of LiquidSpace, will speak about the evolution of the sharing economy, why collaborative consumption startups are increasingly considering enterprises as customers, and how companies in this space can effectively serve both consumer and corporate audiences.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP20650

Speakers
avatar for Mark Gilbreath

Mark Gilbreath

CEO & FounderLiquidSpaceThankful to be the Skipper of LiquidSpace striving for our vision of "more happy people, working in fewer buildings, the planet smiles."
avatar for Andrew Reid

Andrew Reid

Founder, Pres & Chief Prod OfficerVision CriticalIn 2000, Andrew Reid created Vision Critical to disrupt market research. By leveraging the power of technology, Andrew transformed the industry by bringing online insight communities to traditional market research and as a result, has... Read More →


Saturday March 8, 2014 9:30am - 10:30am CST
Hilton Austin Downtown, Salon JK

9:30am CST

Welcome to the Mobile Majority: Now What?
ATTENTION: Priority Seating is available for this session. To take advantage of this opportunity, you will need to have a valid SXSW badge, and an activated SXsocial account. To get your priority seating, please go here: https://sup.sxsw.com/schedule/IAP26482
Mobile has quickly transformed from a cute little puppy to an 800lb gorilla. Consumers now live with their mobile devices, touching them hundreds of times a day, relying on them to get through their daily lives. This change happened faster than anyone could have predicted. Now that mobile has moved from a side channel to the #1 channel, what are companies doing to win?
What's on the horizon for 2014?
How has mobile changed consumer behavior?
What are business leaders doing to tap into the Mobile Majority?
Sponsored by Urban Airship.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP26482

Speakers
avatar for Scott Kveton

Scott Kveton

CEOUrban Airship
avatar for Mike Lowe

Mike Lowe

VP of Prod Dev & UX- GolfNowGolf ChannelAs Vice President of Product Development & User Experience, Mike is responsible for creating digital strategies, features and interface designs for GolfNow's B2B and B2C desktop and mobile products. Prior to moving into his role within Golf... Read More →
avatar for Jonathan Nielsen

Jonathan Nielsen

EVP of ProdBackcountry.comI lead product management and design for backcountry.com, a Liberty Media company (LINTA). Our sites include competitivecyclist.com, steepandcheap.com and our newest endeavor detour.backcountry.com
RT

Richard Ting

EVP, Global ECDR/GA



Saturday March 8, 2014 9:30am - 10:30am CST
Wanderlust, Wanderlust

9:30am CST

When Licensors & Mobile Games Collide
From G.I. JOE to The Walking Dead and The Simpsons, many of our favorite franchises in comics, books, film, music, and television are finding new homes and rejuvenated lives on mobile devices. Game developers and publishers are working hand-in-hand with cult-classic brands to usher in the next generation of online gaming experiences for these storied franchises and enrich consumers’ connections to these brands through licensed mobile games.
Learn how game developers and licensors are collaborating to design mobile games that remain true to the franchises fans love while also creating an unforgettable on-the-go entertainment experience. This panel of game developers and licensors will discuss a range of topics including the design challenges of developing a game based on an established franchise, what kind of value a mobile app offers licensors, how to pair a brand with the right kind of gameplay experience, and the marketing strategies involved with launching a licensed mobile game.
This SXSW Gaming Session at the Long Center is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP20564

Speakers
avatar for Dustin Clingman

Dustin Clingman

CEOFirst5 Games IncA 14-year veteran of the Games Industry, Dustin has developed games for nearly every mobile platform. In 2002 he founded Zeitgeist Games, which was acquired in late 2008 by IMI Labs and relaunched as ZeeGee Games to focus on the growing Social Games market.
avatar for David Phan

David Phan

ProducerDeNADavid Phan was born in Vietnam and spent his early childhood in the city of Saigon before his family immigrated to Canada in the early 1980s. Now based in Vancouver, Canada, David studied Graphic Design at the Art Institute in Vancouver before transitioning to the games... Read More →
avatar for Terry Redfield

Terry Redfield

Chief Creative OfficerReal Life PlusTerry Redfield has always had a love affair with social media and video games since she could toddle. She started her career at age 15, helping to test and create content for text based online communities called BBSs, MUDs, and MOOs, until the birth... Read More →


Saturday March 8, 2014 9:30am - 10:30am CST
Long Center, AT&T Education Room

9:30am CST

Women-Led: The Underserved Investment Opportunity
Companies that are led by women or have diverse teams are shown to outperform those without women on the team, and yet private investments in these companies is far below what would be expected. Investors maintain that their decisions have nothing to do with the gender of the CEO. Less than 15% of venture investments are made in companies with a woman founder and/or CEO, yet according to the SBA women own about 50 percent of all businesses. There are many studies and impressive statistics to show the career and entrepreneurial potential of women indicating that they are an underserved business opportunity for investors. In 2000, the Global Entrepreneurship Monitor recommended increasing the participation of women in entrepreneurship as a necessity for long-term economic prosperity. Three investors who have 'made a market' in investing in women-led businesses reveal their rationale and ROI.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP25105

Speakers
avatar for Trish Costello

Trish Costello

PortfoliaTrish Costello is CEO & Founder of Portfolia, which engages opinion leaders and consumers as investors and market-makers around entrepreneurial companies. With a subtle focus on women, Portfolia’s innovative platform enables individuals and affinity groups to bring both... Read More →
avatar for Lauren Flanagan

Lauren Flanagan

Managing DirBELLE Capital USAMs. Flanagan is one of the Managers of the General Partner and Managing Direct of BELLE Capital USA, LP. As SCIO Corp's chief executive officer, Ms. Flanagan has more than 25 years experience in founding and operating technology companies. She is also... Read More →
avatar for Joshua Henderson

Joshua Henderson

VPSpringboard EnterprisesJoshua Henderson is the Vice President of Springboard Enterprises (www.sb.co), a non-profit organization that supports women entrepreneurs in life sciences and technology. Since its inception, Springboard has accelerated 537 women-led companies, which encompass... Read More →
avatar for Adam Quinton

Adam Quinton

Founder/CEOLucas Point VenturesAdam is an Active Angel Investor, Start Up Advisor and Board Member. Since 2011 he has invested in 8 early stage companies with a women founder or co-founder - indeed all 8 currently have rock star women CEOs - Rapt Media, VenueBook, The Muse, Snaps... Read More →



Saturday March 8, 2014 9:30am - 10:30am CST
Hilton Austin Downtown, Salon G

11:00am CST

AgriTech's Promise: Food For 10 Billion and Beyond
The goal of the panel is to discuss some of the emerging trends in the agritech space that are driving food production yields needed to feed a population of over 10 billion people. This will include precision agriculture, the use of satellite imaging, big data, urban agricultural systems, and open access initiatives.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP28483

Speakers
avatar for Caleb Harper

Caleb Harper

Lead ResearcherMIT CityFARMThrough thoughtful research, design and synthesis of housing, health, food, water, economics and locale; Caleb is part of a new generation of multi-faceted thought leaders offering innovative solutions for urban development in a global context.
MJ

Mohammad Jhaveri

FounderAgriPakHanif is the Founder of AgriPak, a SMS-based precision-agriculture start-up for farmers in Pakistan. He is also a lead researcher at the Massachusetts Institute of Technology's CityFARM lab within the Media Lab where he founded the Open Data Initiative and prototypes... Read More →


Saturday March 8, 2014 11:00am - 12:00pm CST
Blackheart, Blackheart 86 Rainey St

11:00am CST

Apps Exposed: A Look into the Most Dangerous Apps
We are a nation of smartphone addicts: 7 out of 10 adults keep their smartphone near most of the time. However, as we hold our phones close and protect them from harm, do they return the favor or are they up to no good behind-the-scenes? In this session, we will discuss the biggest mobile security threats and highlight key examples, including the top three "good" apps and the top three "most dangerous" apps based on malicious content and risky app behaviors. Attendees will learn from a panel of industry experts about how apps infect devices, collect (and sell) data on users and other risks, along with new ways to keep mobile devices secure. Sponsored by Webroot.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27088

Speakers
avatar for Grayson Milbourne

Grayson Milbourne

Dir of Security IntelligenceWebrootGrayson Milbourne is the Security Intelligence Director for Internet security company Webroot. Over the past nine years Milbourne has worked in various areas of the company, spending the past seven years focused on threat analysis. His areas of security... Read More →
avatar for Fahmida Rashid

Fahmida Rashid

Security AnalystPCMagazineAs a technology journalist, Fahmida Y. Rashid draws on her past experiences as a former developer, management consultant, network administrator, and product manager. She focuses on information security, especially data protection, network security, and privacy... Read More →
avatar for Erich Stuntebeck

Erich Stuntebeck

Dir of Mobility ResearchAirWatchErich Stuntebeck is the director of mobility research at AirWatch®, the global leader and innovator in mobile security and the largest Enterprise Mobile Management (EMM) provider. In this role, Stuntebeck leads a team of research engineers who specialize... Read More →



Saturday March 8, 2014 11:00am - 12:00pm CST
Radisson Town Lake, Riverside Ballroom

11:00am CST

Avoid Stagnation: Acceleration Trumps Incubation!
Startups often experience quick growth as they dive into a problem and work towards creating a competitive solution. The goal is for a company to achieve product market fit, find an innovation-driven entrepreneurial advantage, and become a high-growth entity that creates disruption/value. If these companies fail, the most efficient goal is that the teams quickly identify the impending failure and move rapidly back to the drawing (aka 'Fail Faster').
Join Fiona Murray, Faculty Director at the Martin Trust Center for MIT Entrepreneurship, and Dane Stangler, Director of Research and Policy at the Kauffman Foundation, as they discuss the pros and cons of accelerators versus incubators and the impact these programs can have on your company and community. You'll walk away knowing which resources, programming and mentality each program needs to offer to create a vibrant ecosystem that encourages entrepreneurs to accelerate their learning and growth instead of incubating failure.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22284

Speakers
avatar for Bill Aulet

Bill Aulet

Managing Dir, Martin Trust Center for MIT EntrepreneurshipMIT
DS

Dane Stangler

Director of Research and PolicyKauffman FoundationDane Stangler is a director of Research & Policy at the Ewing Marion Kauffman Foundation. In this capacity, Stangler leads the Research & Policy department and serves on the senior leadership team. He also provides research and writing... Read More →



Saturday March 8, 2014 11:00am - 12:00pm CST
Hilton Austin Downtown, Salon C

11:00am CST

Beyond Likes: What I Love & Hate & Why You Care
Every year, People selects its World’s Most Beautiful People, Time dubs its Person of the Year and Rolling Stone crowns its Albums of the Year. But, does having a small elite choose the best make sense when the barriers to declaring the vox populi’s personal preference have fallen so low?
Originally a means for keeping loose ties among people, social media has become a way for all of us to showcase our expertise. With everyone grabbing the open microphone of the Internet, society has more data points to develop a more accurate, representative and definitive list of preferences on any topic.
This presentation will explore how the ubiquity of cultural expertise impacts the culture, from what is created to how it is discussed and valued.
The track is sponsored by the Knight Foundation.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22864

Speakers
avatar for Jordan Roth

Jordan Roth

Founder & CEOCulturalist



Saturday March 8, 2014 11:00am - 12:00pm CST
Austin Convention Center, Room 12AB

11:00am CST

Beyond Technology: Designing for People
As we look at what’s ahead for technology leaders, it’s clear that we’ll need more than good ideas, products and experiences to stay at the forefront. If we want to continue to transform how people look at the world, simplifying complexities and tapping into genuine human desires will be core to how we innovate and drive tomorrow’s big ideas. Alexander Graham Bell once said “the day would come when the man at the telephone would be able to see the person to whom he was speaking.” And now, technology like Skype, brings live, face-to-face conversations to everyone, everywhere. Join Stephen Kim, VP at Microsoft, as he shares a few of Microsoft’s next-generation concepts, creatively bringing people what they want, and in turn, opening up dynamic ways for marketers to connect with audiences.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22935

Speakers
avatar for Stephen Kim

Stephen Kim

VP Global Agencies & AccountsMicrosoftStephen Kim is Vice President for Global Agencies & Accounts, which includes management of Microsoft’s relationships with leading media and creative agencies as well as top marketers. Stephen’s organization includes the award-winning Yarn... Read More →


Saturday March 8, 2014 11:00am - 12:00pm CST
Austin Convention Center, Ballroom A

11:00am CST

Cities & Startups: A Marketing Match
Cities across the country are focusing on adopting innovative solutions to address everyday problems. Startups that can help cities become more progressive and efficient should consider working with city agencies. That’s what Nextdoor, the private social network for neighborhoods, does through their city program.
Nextdoor quickly realized that members wanted to use the platform to connect with their cities and receive important updates. Integrating cities into Nextdoor made sense–it adds value for members and is useful for cities.
The partnerships proved to be an effective way to generate positive press for Nextdoor and the city, drive membership, and give cities a free tool to connect to residents. City officials and residents also become Nextdoor advocates. Successful city partnerships influence other cities to adopt the platform–nearly 200 cities have partnered with Nextdoor. This duo will discuss why it makes sense for startups to engage with cities and how to best approach them.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22131

Speakers
avatar for Sarah Leary

Sarah Leary

Co-Founder & VP MktgNextdoorSarah is Co-Founder and Vice President of Marketing at Nextdoor.com. Prior to Nextdoor, Sarah worked at Benchmark as an Entrepreneur in Residence. Sarah also previously served as Vice President of Marketing at Shopping.com, where she led the effort to create... Read More →



Saturday March 8, 2014 11:00am - 12:00pm CST
Sheraton Austin, Capitol ABCD

11:00am CST

Citizen Dicks: Solving Murders with Social Media
In the aftermath of the Boston Marathon Bombing, the subReddit group /r/findbostonbombers was launched, tossing a dragnet across the internet and catching both good and bad information in the process. The crowdsourcing effort was able to identify clues before the FBI, but critics deemed it a witch hunt. Regardless, the ability of normal citizens to help gather information for criminal cases was undeniable. In the aftermath of an incapacitated teenager's rape at the hands of two high school football players in Steubenville, Ohio, a blogger took to the internet, finding tweets about the crime from witnesses, and taking screen grabs that police would never have seen. These were the two cases that made the news, but right now there are many more digging deep into the web, searching for clues and justice. Where we once had the citizen journalist, we now have the citizen detective, uncovering information that the official investigators either don't have the resources - or skills - to find.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP21725

Speakers
avatar for Billy Jensen

Billy Jensen

Henchman, Bill Jensen Industries
Billy Jensen is a true crime journalist focused squarely on unsolved murders and missing persons. In 2016, he had gotten so sick and tired of writing stories with no endings that he decided to try and solve the murders himself. In the last 6 months he has solved or helped solve... Read More →
avatar for Michelle McNamara

Michelle McNamara

BloggerTrue Crime DiaryMichelle McNamara by day is a wife to a successful Hollywood comedian and mother to their 4-year-old daughter. By night she’s a DIY detective of cold cases, scouring the Internet for digital clues authorities may have overlooked, which she shares, along with... Read More →



Saturday March 8, 2014 11:00am - 12:00pm CST
Austin Convention Center, Room 6AB

11:00am CST

Companies, Non-Profits & the Future of Impact
An estimated $2.7 billion was raised via crowdfunding in 2012, a significant chunk of which was charitable donations. One of the heavy-hitters in charitable giving sphere is CrowdRise.com, a crowd-funding company founded by Edward Norton and three partners in 2010. Millions of dollars in charitable donations have been given on the platform. (RED), founded in 2006 by Bono and Bobby Shriver, partners with the world's most iconic brands such as Apple, Starbucks and Coca-Cola to raise funds and awareness in the fight against AIDS. In 7 years, (RED) has raised over $240 million with 100% of that money going to AIDS programs in Africa. RYOT News has partnered with (RED), Crowdrise and over 100 other non-profits, and is the first news site that gives you a related, cause-based action on every story. These organizations set the standard for collaboration in the social entrepreneurship space, and how incredibly important it is for leveraging and scaling impact.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP25851

Speakers
avatar for Bryn Mooser

Bryn Mooser

Co-FounderRYOTBryn is the co-founder of RYOT - the first news site for millennials that connects every news story to actions. Bryn was named one of Esquire Magazine’s “2012 Americans of the Year” for his work in Haiti as well as a "Hollywood Maverick" by Details magazine for... Read More →
avatar for Chrysi Philalithes

Chrysi Philalithes

Chief Digital Officer(RED)Recognized as one of The Guardian’s “50 Women to Watch” and in Dell's 2012 #Inspire100 list as a world changer, Chrysi is a social entrepreneur who sits at the intersection of cause, creativity and commerce.
avatar for Robert Wolfe

Robert Wolfe

Co-FounderCrowdriseRobert founded Moosejaw, the successful multi-channel retailer that combined humor, crowdsourcing, social commerce and creative marketing to create an intensely loyal customer base. As CEO and COO of Moosejaw they were recognized by Ad Age in 2008 on its list of... Read More →


Saturday March 8, 2014 11:00am - 12:00pm CST
Austin Convention Center, Room 9ABC

11:00am CST

De-Suckifying Third-Party JavaScript
Third-party JavaScript widgets (think Facebook Connect or Twitter Widgets) add functionality and enhance user experience, at very little cost to you.
Unfortunately, much of the existing third-party JavaScript currently in the wild really, really sucks. It will slow down your page, screw up your layout, and steal your readers' secrets if you're not careful.
In this talk I'll cover common mistakes made while implementing third-party JavaScript, and then show an approach that's worked for me in many places.
Code will be shared and war stories will be told, mostly about the fun we had building Pinterest's suite of buttons and widgets.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22967

Speakers
avatar for Kent Brewster

Kent Brewster

WidgeteerPinterestYou may already be running some of Kent Brewster’s difficult-to-detect JavaScript, which powers portions of Yahoo’s Pipes badges, Netflix’s iPhone and Android app, and Pinterest’s widgets, bookmarklet, and Pin It! button.


Saturday March 8, 2014 11:00am - 12:00pm CST
Four Seasons, Four Seasons Ballroom

11:00am CST

Exploring the Role of Gestures in Interface Design
There is an ever-increasing number of devices available to us, and an equally large number of ways to interact with them. We want to examine the role of gestures in interaction: how we've moved forward from mice and keyboards to touchscreen mobile devices, and where we might go in the future.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP19305

Speakers
avatar for Amber Heinbockel

Amber Heinbockel

Creative DirCantinaAmber Heinbockel is an award-winning creative director and user experience designer with more then 10 years of strategic interactive experience. Making creative leaps built on solid insight and a foundation in front-end development; Amber designs for the digital... Read More →
avatar for Allison Sigrist

Allison Sigrist

Sr UX ConsultantCantinaAllison comes to SXSW with over 12 years of front-end web development and consulting experience. Regardless of the platform before her, she relishes the challenge of molding business requirements, information design and technical considerations into an elegant... Read More →



Saturday March 8, 2014 11:00am - 12:00pm CST
Four Seasons, San Jacinto Ballroom

11:00am CST

From Every Screen to No-Screen: Next Gen Responsive
What is the future of responsive web design? With screen sizes and shapes evolving by the month, if not the moment (iPad mini, the 13-inch tablet, Google Glass), designers, developers and marketers need to rethink how they are serving up web content to consumers in order to keep those consumers engaged with brands on every screen – even “screens” that are wearable devices.
This session will tackle the current trend toward responsive web design and challenge assumptions about how to build websites in the multi-screen era, offering a glimpse at the next generation of responsive design that will transform the future of website consumption.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24362

Speakers
avatar for Kerry Bodine

Kerry Bodine

Author & Customer Experience ExpertKerry believes that happy customers lead to happy shareholders. Her recent book, Outside In: The Power of Putting Customers at the Center of Your Business, helps business leaders understand the financial benefits of great customer experiences... Read More →
avatar for Chris Saint-Amant

Chris Saint-Amant

Mgr UI EngineeringNetflixChris is a technology leader and software architect with 15 years of consulting and product development experience. With broad expertise across design and engineering, he has done everything from usability testing and user interface design to web/mobile development... Read More →



Saturday March 8, 2014 11:00am - 12:00pm CST
Austin Convention Center, Ballroom BC

11:00am CST

Fueling Social Movements Via Social
In mid-2013, protests erupted around Brazil, initially sparked by a public transport cost hike but quickly emerging into a broader social movement to address a litany of social issues. Causa Brasil was launched in response to the protests to facilitate communication and serve as an information nexus related to the movement, leveraging the general feeling of pride and the call for change that will hopefully result in a new Brazil. The occupationalist.org, brainchild of Boulder Digital Works (BDW), played a similar role during the Occupy Wall Street movement. This session will offer divergent views around the use of social media to fuel social movements in 2 major markets (US & Brazil), countries that have both experienced rapidly emerging forms of activism in recent years. Participants will have the chance to dialogue with an educational partner (BDW) and member (W3Haus) of SoDA, a network of top digital agencies and elite production companies working to advance the digital industry.
This Latinos in Tech session at the Holiday Inn is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP21298

Speakers
avatar for Tiago Ritter

Tiago Ritter

CEOW3hausCEO and co-founder of W3haus. Board member of Nonconformity Group. Journalist and co-founder of ABRADi (Associação Brasileira de Agentes Digitais). Drummer and footballer while idle.
avatar for David Slayden

David Slayden

Executive DirectorBDWI am the founder and Executive Director of BDW, an experimental postdigital design studio anchored in Boulder, Colorado. We live, work, and play at the crossroads of creativity and technology to re-imagine the present and design for the future.



Saturday March 8, 2014 11:00am - 12:00pm CST
Holiday Inn Town Lake, Sunflower Room

11:00am CST

Future of Education for Austin Technology
This session is about supply and demand. As Austin and the tech industry grows, how will our local schools (K-16+) adapt their education to the needs of the workforce and the city? The session will also cover Govt regulations and policies that are impeding our education system's ability to be more nimble. Finally, the panel will review trends like MOOCs, Early and Dual College, and new software like campus2careers that will help students pursue academic pathways for in-demand careers.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP21935

Speakers
avatar for Don Christian

Don Christian

DeanConcordia UniversityDr. Donald Christian serves as the Dean of the College of Business for Concordia University Texas, a position he has held since the fall of 2005. During that time, the College has grown from just under 100 students to over 700 students today. Dr. Christian... Read More →
SD

Susan Dawson

Exec DirE3 Alliance
avatar for Nathan Green

Nathan Green

VP of IT SolutionsSureScoreNathan Green is the founder of the Austin Young Chamber (AYC) and Campus2Careers, which was recently acquired by SureScore: a leader in college and career readiness solutions. The AYC is the second largest chamber in the city and largest YPO in the stat... Read More →
NP

Nick Parker

VP, EngineeringuShip



Saturday March 8, 2014 11:00am - 12:00pm CST
Hilton Austin Downtown, Austin Chamber Offices

11:00am CST

High Fidelity: Console Experiences to Mobile
As the mobile audience continues to grow at an exponential rate and App Stores become increasingly cluttered, game companies are challenged to develop games that will stand out against the competition in a crowded market. From movie-licensed titles to console franchises to brand new games built exclusively for mobile, consumers demand high quality experiences that bring them the best entertainment.
Due to this consumer appetite, console-quality mobile experiences are becoming more prevalent. New technology within smartphones and tablets is enabling developers to build 3D games that closely mirror console as well as adapt console game engines specifically for mobile. Learn from seasoned publishers from both the console and mobile gaming world on the evolution of mobile game development, the importance of high fidelity titles in an increasingly cluttered space and what it takes to develop console-quality games for today’s on-the-go gamer.
This SXSW Gaming Session at the Long Center is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP26919

Speakers
avatar for Ethan Einhorn

Ethan Einhorn

Dir of Online OperationsSega of AmericaEthan Einhorn has a unique perspective on SEGA from having spent 10 years within roles across different disciplines including public relations, production, creative direction and business development. His lifelong passion for SEGA helped drive... Read More →
avatar for Tim Fields

Tim Fields

General MgrKabam IncTim Fields General Manager Kabam Tim Fields, General Manager of Kabam’s Vancouver studio oversees the development teams behind key Kabam franchises such as Fast & Furious 6: The Game. A 20-year veteran of the video game industry, Tim has held various positions... Read More →
avatar for Aaron Loeb

Aaron Loeb

VP & Group MgrEA MobileAaron Loeb has been working in the games industry for two decades. He joined Electronic Arts in 2011 as a General Manager. In that time he has been a key player in EA's transition toward live services, helping to launch The Sims Social and as General Manager... Read More →
avatar for Callum Rowley

Callum Rowley

Mktg Group Mgr for GameloftGameloftCallum Rowley is Marketing Group Manager for Gameloft, where he leads global marketing, communication and cross-platform initiatives for products in North America. Additionally, Callum is responsible for forming and maintaining relationships with... Read More →


Saturday March 8, 2014 11:00am - 12:00pm CST
Long Center, The Kodosky Donor Lounge

11:00am CST

How New Tech Is Innovating Gaming Experiences
There are many trends in videogames and technology today that will influence and even dominate the next ten years. What happens when multiple trends collide to create heretofore-unknown results? For example imagine taking the options created by the explosive proliferation and evolution of interfaces (cameras, wearable tech, screen extenders, haptic touch, etc.) and mashing two or more of these into a completely new experience? Or what if we combined 3D Printing with the Digital Toys like Skylanders? Twenty-year veteran Starr Long selects nine of these trends and explores how they are already changing the way we make and consume games (and interactive content as a whole).
This SXSW Gaming Session at the Long Center is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP17464

Saturday March 8, 2014 11:00am - 12:00pm CST
Long Center, Dell Hall

11:00am CST

Innovation & Kids' Privacy: Can They Coexist?
The days of the abacus are long gone - replaced by abacus apps. Stuffed animals are being replaced by app pals like Calls from Elmo. For better or worse, the way children play and learn has changed and privacy remains a concern as technology becomes a larger part of their daily lives. Parents and children want access to the latest, greatest technology and apps. However, federal laws restrict common app features (analytics, email, rate this app) in anything online directed to children under the age of 13. Developers are eager to provide parents and children the latest and greatest. Regulators are eager to sue anyone that collects personal information from kids without consent. Do we really have to choose between innovation and children's privacy?

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP23892

Speakers
avatar for Lorraine Akemann

Lorraine Akemann

Co-FounderMoms with AppsLorraine Akemann is co-founder of Moms With Apps, a collaborative network of developers who create apps for kids. After launching her own app in 2009, she recognized the need for knowledge-sharing and cross-marketing to help gain exposure in the App Store marketplace... Read More →
avatar for Sara Kloek

Sara Kloek

Dir of OutreachAssociation for Competitive TechnologyAs Director of Outreach, Sara Kloek uses expertise gained from nearly a decade in grassroots organizing on political campaigns, advocacy campaigns and in the halls of the United States Congress to engage ACT members around the world... Read More →
avatar for Elana Zeide

Elana Zeide

Privacy Research FellowNew York Univeristy's Information Law InstituteElana Zeide specializes in privacy and media law. She counsels a wide array of traditional and digital media clients on First Amendment, Information Law, and Intellectual Property issues. She will be a Privacy Fellow... Read More →



Saturday March 8, 2014 11:00am - 12:00pm CST
Sheraton Austin, Creekside

11:00am CST

Learning from the Space Between Digital & Paper
What’s it like to develop both digital and paper-based games and what does each have to teach you about the other? Designing interactions and creating rich game spaces is a complicated affair. This panel of indie game developers will discuss effective game design and explain how understanding materials, constraints, and having a solid design philosophy enhances a designer’s ability to create compelling experiences.
This SXSW Gaming Session at the Long Center is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22639

Speakers
avatar for George Royer

George Royer

Lead Designer & Co-FounderWhite Whale GamesGeorge Royer was the lead designer on indie developer White Whale's debut videogame "God of Blades." Released to broad critical acclaim, "God of Blades" featured unique design interventions encouraging players to go to real-world librari... Read More →
avatar for Adam Saltsman

Adam Saltsman

Game MakerAdam 'Atomic' Saltsman is the founder and studio director of Finji, creators of Canabalt, Old Spice: Dikembe Mutumbo's 4 1/2 Weeks to Save the World, Indie Game: The Movie for Steam, The Hunger Games: Girl on Fire, Breakdancing Superspy, Cubic Space and Capsule. In 2012... Read More →


Saturday March 8, 2014 11:00am - 12:00pm CST
Long Center, AT&T Education Room

11:00am CST

Live from Space! Talk with Astronauts in Orbit
Remember when the public had to watch Walter Cronkite and the evening news to learn what NASA was doing? Yeah, neither do we. Today, using technology you can connect and collaborate with NASA and astronauts directly from space.
During this session, we'll connect live with astronauts flying 240 miles above the Earth at 17,500 mph. Talk with space, and ask about the science work they're conducting on station and using technology to communicate with us down here on the ground.
Additionally, you'll discover how NASA has fundamentally changed the way it communicates with the public and how you can join the community of space geeks from around the world.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP25456

Speakers
avatar for John Yembrick

John Yembrick

Social Media MgrNASAJohn Yembrick is NASA’s social media manager and an agency spokesperson. He has over 15 years of experience in communications, focusing on social media development and execution, news media relations, marketing, event planning, crisis communications, video, web... Read More →



Saturday March 8, 2014 11:00am - 12:00pm CST
Omni Downtown, Capital Ballroom

11:00am CST

My Sensors. My Data?
From activity trackers to Google Glass, wearables are all the rage. But who should get access to the data? Unfortunately, just because you wear a device doesn't mean that you get access to your data. As a data scientist, I've been wearing 10+ activity trackers for the past 8 months. What have I learned? I've learned that I can't get my time-resolved data from these devices. Why not? Issues of privacy, lack of standards, and unclear business models for personal data collection and sharing make this difficult. Given this, where we're headed is not toward an Internet of Things, but toward many siloed Internets of Things. This panel will discuss barriers and enablers to creating an open data ecosystem that lays the foundation for one integrated network of connected devices.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP17898

Speakers
avatar for Rachel Kalmar

Rachel Kalmar

Data ScientistMisfit WearablesRachel is a data scientist at Misfit Wearables, where she wrangles noisy data and tries to quantify anything and everything she can. A Stanford neuroscience PhD, she's spent over a decade using data to explain, predict and influence behavior. She is active... Read More →
avatar for John Wilbanks

John Wilbanks

Chief Commons OfficerSage BionetworksI like making it easy to share things. I work at Sage Bionetworks as the chief commons officer. Previously, I worked at Harvard’s Berkman Center for Internet & Society, the World Wide Web Consortium, the US House of Representatives, and most... Read More →


Saturday March 8, 2014 11:00am - 12:00pm CST
Hyatt Regency Austin, Texas Ballroom 1-4

11:00am CST

Next Evolution in Communication: What Will Happen
Given the arise of Jawbone, Google Glass, iWatch, and a whole array of wearable devices, people will soon be able to communicate even faster and more frequently than ever before in an increasingly more connected world. What will be the resulting evolution in human relationships in this new millennium? The following futurists: Entrepreneur, Visionary, CEO of Telepathy Inc. Takahito Iguchi, Techno Illusionist Marco Tempest, art technologist CEO of Ringly Christina Mercando, and Moderator Koichi Yamamoto will tackle this vital question in a discussion that is not to be missed.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP23346

Speakers
avatar for Takahito Iguchi

Takahito Iguchi

Founder & CEOTelepathy IncTakahito Iguchi is CEO of Telepathy Inc., which launched its first product prototype - the Telepathy One - at the 2013 SXSW conference in Austin, TX. Telepathy One is a new wearable social communication device which aims to visually connect people in real-time... Read More →
avatar for Christina Mercando

Christina Mercando

Founder & CEORinglyChristina Mercando is the founder and CEO of Ringly, a New York City-based fashion/technology company composed of designers and engineers dedicated to blending art and technology in meaningful ways. Their first suite of products integrates wearable technology with... Read More →
avatar for Koichi Yamamoto

Koichi Yamamoto

GM, Global Planning OfficeDentsu IncKoichi Yamamoto has worked for Japan's No. 1 advertising and creative services company, Dentsu Inc., since 1986. Today, as director of General Manager, Global Solutions Center, he oversees the development of Dentsu’s global marketing communication... Read More →


Saturday March 8, 2014 11:00am - 12:00pm CST
Hyatt Regency Austin, Texas Ballroom 5-7

11:00am CST

Open Innovation: Enterprise in Bed with Startups
Barriers between corporates and startups are coming down. Relationships defined by competition and distrust are being transformed through new collaborations; no more guess work for entrepreneurs on how to build products that brands actually need and innovation pipelines within large corporations can be accelerated with minimal risk.
However, understanding how to build sustainable, trusted relationships and learning how to navigate the murky waters of value exchange are still issues for debate. Some companies have launched investment funds to attract talent; others are partnering with accelerators or VC firms; others are working with API platforms to provide developers with access to data.
Duncan Logan Founder and CEO of Rocketspace, will lead a discussion on open innovation between corporates and startups. The panel includes Co-Founder of MightyBell and Leanin.org Gina Bianchini, Head of New Ventures for eBay Guy Schory, and Global Head of Brand at British Airways Abigail Comber.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP25384

Speakers
avatar for Gina Bianchini

Gina Bianchini

CEO & FounderMightybellGina Bianchini is an expert in creating communities of purpose online and in the real world. She is the founder and CEO of Mightybell (www.mightybell.com), where communities learn and share together in groups. Thousands of organizations today are building communities... Read More →
avatar for Abigail Comber

Abigail Comber

Head of Brands & MktgBritish AirwaysAbigail Comber is British Airways’ Head of Brands and Marketing, responsible for the strategic development of the airline’s global brand and marketing activities, including advertising, sponsorship, brands, design, digital innovation, community... Read More →
avatar for Duncan Logan

Duncan Logan

CEO & FounderRocketSpaceDuncan Logan (@duncanlogan) is the founder and CEO of RocketSpace, an open innovation campus in the heart of San Francisco.
avatar for Guy Schory

Guy Schory

Head of Corporate New VentureseBayGuy Schory is responsible for identifying and driving strategic innovation initiatives for eBay Inc. Previously, Guy served as the Head of Product for RedLaser, a leading barcode-scanning mobile application. In this position, he helped grow RedLaser's... Read More →



Saturday March 8, 2014 11:00am - 12:00pm CST
Hilton Austin Downtown, Salon JK

11:00am CST

Patients First: Why Open Data Can Save Healthcare
The US and UK governments have put open data at the heart of current health reforms. In both countries, transparency has become a focal point for improvements in clinical quality and the cost effectiveness of services. This session is led by two of the architects of this transatlantic Big Data revolution - Greg Downing, Executive Director for Innovation at HHS, and Beverely Bryant, Director of Strategic Systems and Technology at NHS England - who argue that transparency has the power to transform patient outcomes, drive digital innovation and create unprecedented opportunities for science and economic growth. They will describe plans to release vast amounts of new data and how they propose to make this easy to access for entrepreneurs, patients and professionals. The UK is launching Code for Health - a new initiative to train clinicians and patients to develop their own applications. Find out how you can join the global data revolution in health.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP26525

Speakers
avatar for Beverley Bryant

Beverley Bryant

Dir of Strategic Systems & TechnologyNHS EnglandBeverley is the Director of Strategic Systems and Technology for NHS England. Her role is to set the national direction for NHS technology and informatics and stimulate technology leadership and innovation across the NHS in England... Read More →
avatar for Gregory Downing

Gregory Downing

Exec Dir for Innovation in the Immediate OfficeUS Department of Health and Human ServicesGregory Downing, D.O., Ph.D. is the Executive Director for Innovation in the Immediate Office of the Secretary at the United States Department of Health and Human Services (HHS). In this role... Read More →


Saturday March 8, 2014 11:00am - 12:00pm CST
Hilton Austin Downtown, Salon F

11:00am CST

Personalize Mobile: Balancing the Creepy Continuum
ATTENTION: Priority Seating is available for this session. To take advantage of this opportunity, you will need to have a valid SXSW badge, and an activated SXsocial account. To get your priority seating, please go here: https://sup.sxsw.com/schedule/IAP26669
2014 will see a significant shift away from the "one experience for all" thinking that dominates most mobile strategies. Personalized mobile experiences enable companies to better achieve their goals by serving customers’ individual wants and needs. Learn how businesses use mobile across multiple functions to automate one-to-one interactions that dramatically boost ROI through personalized messaging, but how far can you go before it gets creepy? At one end of the spectrum there's no personalization, on the other end, there's an ability to watch and react to a consumer’s every move.
How do you balance personalization and privacy?
What types of targeting are consumers ready to accept?
How do data and automation help scale personalization efforts?
Sponsored by Urban Airship.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP26669

Speakers
avatar for Scott Goldberg

Scott Goldberg

Sr Prod Mgr, MobileNFLScott Goldberg has been building mobile apps for the NFL for the past 4 seasons, and has worked in the space for over 7 years. He currently oversees the roadmap for NFL Mobile only from Verizon, the league's official mobile app for live games, including Thursday... Read More →
avatar for Scott Michaels

Scott Michaels

EVPAtimi SoftwareScott Michaels is the Executive Vice President and Partner of Atimi Software, one of the largest independent mobile app development firms in North America. Scott focuses his insight on the quickly changing mobile market and has worked with many top-tier brands to... Read More →
avatar for Elizabeth Robillard

Elizabeth Robillard

VP Prod MktgUrban AirshipElizabeth runs Product Marketing at Urban Airship, which enables the world's top brands to earn and maintain a presence on their customers' mobile devices through mobile relationship management solutions. Prior to her product marketing role at Urban Airship... Read More →



Saturday March 8, 2014 11:00am - 12:00pm CST
Wanderlust, Wanderlust

11:00am CST

Putting a Real-Time Face on Polling
If you want to know how people feel about something, just give them a questionnaire, right? Nope. This panel is about tapping into people's thoughts, feelings, and opinions more directly, in real time. Our thoughts and feelings drive our decisions, from the smallest ones, like what we eat or watch, to big ones like how we invest, who we vote for, and the causes we’re passionate about. This panel interactively discusses new ways to collect data on people's instant, in-the-moment reactions and emotions, including biometric and facial emotion detection, real-time polling on mobile devices, and sentiment analysis, enabling novel online interactive digital experiences and volumes of new data to mine for better understanding of how people make decisions. We discuss how these new technologies will change the face of polling – enabling people everywhere to have a voice, to emote their vote, and to be listened to with greater precision and scalability than has ever existed before.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP25592

Speakers
avatar for Gary Kazantsev

Gary Kazantsev

MgrBloomberg LPGary Kazantsev runs the R&D Machine Learning group at Bloomberg LP, leading projects in the areas of computational linguistics and machine learning such as sentiment analysis, market impact indicators, social media analytics, machine translation, text classification... Read More →
avatar for Philip Resnik

Philip Resnik

FounderReact LabsPhilip Resnik is a professor at the University of Maryland, with appointments in Linguistics and at the Institute for Advanced Computer Studies, and his entrepreneurial experience includes being technical co-founder of CodeRyte (clinical natural language processing... Read More →
avatar for Martin Salo

Martin Salo

Prod DirRealeyesAt heart, Martin Salo is a technologist, writing his first lines of code at the tender age of 7! At the ripe old age of 12, he wrote an app that was downloaded by tens of thousands of people. Shortly after that, Martin got the entrepreneurial bug and launched a creative... Read More →



Saturday March 8, 2014 11:00am - 12:00pm CST
Sheraton Austin, Capitol EFGH

11:00am CST

Startup Opportunity Evaluation
Imagine if you could predict whether a startup was likely to succeed, before investing considerable time and money to build and test even a minimally viable product. Many of the biggest challenges are predictable and their burden upon your startup can be avoided by asking the right questions from the beginning.
In this talk, Neal Cabage and Sonya Zhang PhD, the authors of The Smarter Startup, present a conceptual framework for systematically identifying and evaluating business opportunities against a matrix of known reasons for startup success and failure. This open source framework leverages knowledge from both academia and the real world, enabling entrepreneurs to better evaluate opportunities and investors to better anticipate a startup's challenges.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP26419

Speakers
avatar for Neal Cabage

Neal Cabage

AuthorThe Smarter Startup
SZ

Sonya Zhang

ProfCal Poly Pomona UniversitySonya is a Professor of Computer Information Systems at the College of Business Administration, Cal Poly Pomona. She holds a PhD in Information Systems and Technology from Claremont Graduate University, an M.S. in Computer Science, and an MBA from Illinois... Read More →


Saturday March 8, 2014 11:00am - 12:00pm CST
Hilton Austin Downtown, Salon E

11:00am CST

Technology, Startups and Turnaround Economies
Several years ago, roughly 350,000 residents in the city of Detroit were either directly or indirectly employed in the industrial manufacturing industry supporting our country's automotive industry. Since then those 350,000 rather well paying jobs have fallen below 20,000 jobs according to a recent interview with former MI Governor Jennifer Granholm. This significant loss in employment opportunities has been one of many causes of the economic decline in the city of Detroit.
The city of Detroit recently filed for bankruptcy, making it the largest city in American history ever to do so. People around the country are watching what happens and the uncertainty is running high. Despite all of the unanswered questions, there is one industry thriving in Detroit — start-ups. And, there are several VCs and investors willing to bet on Detroit and the strength of its booming tech scene.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27494

Saturday March 8, 2014 11:00am - 12:00pm CST
Hilton Garden Inn, Red River

11:00am CST

The Latino Digital Landscape: Insights & Solutions
By 2050 Hispanics will be 1/3 of the U.S. population. The assumption is that the digital divide will become non-existent or even reversed as more Latinos become digitally dependent. Since 2009, the number of Latinos online and that own mobile technology has dramatically increased; yet, only 1% of U.S. overall marketing dollars are allocated to target this desirable population. Our panel brings in experts from Hispanic digital content creators and marketers to explore the divide between the investments and commitments being made in digital to reach the Latino audience and how to challenge investors, organizations, media creators, agencies and startups to commit to digital. Digital is already set to be the fastest growing medium to target Latinos this decade but the ROI in the digital landscape has yet to be effectively quantified. The lack of real measurement, coupled with the need for more viable digital content outlets and creators is partly to blame for the lack of investment.
This Latinos in Tech session at the Holiday Inn is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP25675

Speakers
avatar for Kety Esquivel

Kety Esquivel

VPFentonKety leads the digital practice for Fenton’s Western region. Her commentary has been featured in stories for the Wall St. Journal, HITN, PBS, CNN, Televisa and Univision. Her work has taken her to China and Ethiopia with the UN Economic Commission for Africa. She spent 3... Read More →
AL

Ana L Flores

FounderLatina Bloggers ConnectAna Flores has over 15 years of experience as a content creator and television producer, with a specialty in the U.S. Hispanic industry. After becoming a mom, Ana co-founded the award-winning online community, SpanglishBaby, which has become a movement... Read More →
avatar for Mitch Kapor

Mitch Kapor

PartnerKapor CapitalMitch Kapor has been a pioneer in information technology for more than 35 years as an entrepreneur, software designer, and investor. He is most widely known as the founder of Lotus Development Corporation and the designer of Lotus 1-2-3, the "killer application... Read More →


Saturday March 8, 2014 11:00am - 12:00pm CST
Holiday Inn Town Lake, Lantana Ballroom

11:00am CST

The LOLs of Nations: Understanding Global Memes
Global memes add snark and commentary to politics. Memes have helped citizens around the world express political support and dissent: from the meme that helped a cat run for office in Mexico, to the goats that parodied Obama’s visit to Uganda, to the Myanmar kitten that people used to protest the cost of cellphone service. And sometimes memes are used BY a government against dissent, as is the case in Azerbaijan.
Many memes stay within their culture, but advice animals, lolcats, and rage comics often get repurposed in surprising ways outside their origin.
What are the barriers for cross cultural memes to spread, and what is special about the ones that do? How are goat and cat memes an easier mechanism for people to begin to engage with international politics in an attempt to understand the LOLs?

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP18086

Speakers
avatar for Elena Agapie

Elena Agapie

ResearcherMicrosoft ResearchElena Agapie is a researcher in Human Computer Interaction. Elena received a Masters in Computer Science from Harvard University in 2013. She researches how we can enhance user interfaces to encourage better user behavior. Elena is particularly interested... Read More →
avatar for Katy Pearce

Katy Pearce

Asst ProfUniversity of WashingtonKaty E. Pearce is an assistant professor in the Department of Communication at the University of Washington. She researches social and political uses of technologies and digital content in non-democratic contexts, specifically in the semi- and fully-authoritarian... Read More →



Saturday March 8, 2014 11:00am - 12:00pm CST
Austin Convention Center, Room 10AB

11:00am CST

The Ongoing Issue of Funding Women Entrepreneurs
There have been persistent discussions in the entrepreneurship and technology spaces in the past several years about the need to increase funding for women-led startups.
However, an increase in the actual numbers and dollars isn't exactly being realized outside of a handful of high-profile cases.
With that in mind, most of us can agree that funding more women entrepreneurs is important and seems to be supported philosophically, but there are clear hurdles that are keeping it from being realized and actualized.
This panel will discuss the current state of investing in women-led startups and why it's important to do so, and point to some of the existing problems and solutions.
We feel it's important for everyone - male or female - to join in this conversation.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP25410

Speakers
avatar for Jesse Draper

Jesse Draper

CEO/HostValley Girl IncJesse Draper is creator and host of “The Valley Girl Show” and CEO of Valley Girl, Inc. She has produced and distributed over 200 interviews with some of the greatest minds in business, entertainment, government and technology including; Ted Turner, Mark... Read More →
CO

Christine Osekoski

PublisherFast CompanyAs publisher, Christine Osekoski is responsible for driving the brand management and leadership of Fast Company’s advertising sales, promotions and marketing. She has been with Fast Company since 2006 serving progressively as advertising director, associate... Read More →
avatar for Megan Quinn

Megan Quinn

PartnerKleiner Perkins Caufield & ByersMegan is a partner at Kleiner Perkins Caufield & Byers where she focuses on consumer Internet investments. She specializes in designing, building and scaling transformative consumer products and companies.


Saturday March 8, 2014 11:00am - 12:00pm CST
Hilton Austin Downtown, Salon G

11:00am CST

Turning a Blank Page into a Winning Idea
At the beginning of almost any creative venture -- whether it's a New Yorker cartoon or a Fortune-500 product launch -- sits a blank page and a person holding a pen.
This panel brings together two masters of the art of scribbling on a blank page long enough to spawn a killer idea.
One, New Yorker cartoonist Matthew Diffee, starts each weekday with a blank sheet of paper. He writes hundreds of words, permutating for hours before eventually drawing one of the ten cartoons he submits each week to the magazine.
The other, JB Hopkins, leads ideation sessions for Edelman PR's clients and staff. Over hours, JB’s scribbling and coaxing eventually coax ideas from participants into a single blueprint for creative action.
Moderated by Blogads CEO Henry Copeland, these two shamans of creativity will recount their personal paths. They’ll dig into how creativity works for groups versus individuals. And they’ll share their personal mantras for jumpstarting creativity with a blank page.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP20655

Speakers
avatar for Henry Copeland

Henry Copeland

CEOPressflex LLC
avatar for Matthew Diffee

Matthew Diffee

The New YorkerDiffee has a background in art and stand-up comedy which he still performs from time to time. As a struggling artist he took various day jobs, including road work, construction, and as a convenience store cashier. Diffee moved from Boston, Massachusetts to New York and... Read More →
avatar for JB Hopkins

JB Hopkins

Sr Strategic & Creative FacilitatorEdelmanJB Hopkins is senior strategic and creative facilitator with the Edelman Strategic & Creative Guild. He is an award winning creative director and facilitator who brings more than 25 years of experience in branding, design and strategic communication... Read More →


Saturday March 8, 2014 11:00am - 12:00pm CST
Omni Downtown, Lone Star

11:00am CST

What to Do When You’ve FAILED: The Value of Authen
Join us as we sit down with social media managers from a range of fields including celebrity, non-profit and luxury/corporate brands to discuss the value of being authentic across all social platforms as a brand, corporation, or individual.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24328

Speakers
LA

Luvvie Ajayi

Writer & Digital StrategistAwesomely LuvvieLuvvie Ajayi, writer, social media strategist and winner of the Women’s Media Center 2012 Social Media Award. Best known as the brains behind the hillarious awesomelyluvvie.com, Ajayi is also one of the founders of The Red Pump Project... Read More →


Saturday March 8, 2014 11:00am - 12:00pm CST
Hilton Garden Inn, Colorado

11:00am CST

Workplace Distractions: A New Focus on Focus
Distracted at the office? You’re not alone. Studies show 3 of 4 employees feel they aren’t effective at work with distractions pulling their focus to anything but the task at hand. But in a modern world seemingly custom built to distract, most people spend their work day focused on what is around them physically and virtually to the detriment of what is in front of them. This panel will tackle the challenges of focus work from a variety of perspectives with panelists including a workplace architect, an academic studying distraction in the workplace, and a behavioral researcher harnessing big data via sociometrics to understand and enhance employee collaboration. Moderated by a workplace journalist, the panel will explore the latest research to understand the importance of focus in the workplace, the cost of workplace distraction, how to stay focused in the midst of a chaotic workplace, and despite recent research to the contrary, why focus perhaps is not all it is cracked up to be.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP21679

Speakers
avatar for Gloria Mark

Gloria Mark

Professor, Dept of InformaticsGloria Mark is a Professor in the Department of Informatics, University of California, Irvine. She received her PhD from Columbia University. Her research focuses on the design and evaluation of collaborative information systems and she has over 100 peer-reviewed... Read More →
avatar for Janet Pogue

Janet Pogue

Principal, Global Workplace LeaderGenslerJanet is the global leader of Gensler’s workplace practice area. She was instrumental in developing Gensler's workplace research program, and in the development of the firm's 2006, 2008, and 2013 Workplace Survey, and in developing the Workplace... Read More →
avatar for Rachel Silverman

Rachel Silverman

EditorThe Wall Street JournalRachel Emma Silverman is a reporter at The Wall Street Journal, currently on leave on a Nieman journalism fellowship at Harvard University. She covers management and workplace issues, writing features on topics such as workplace design, office distractions... Read More →


Saturday March 8, 2014 11:00am - 12:00pm CST
Courtyard Marriott, Rio Grande Ballroom

11:00am CST

Wrapping the World with Light
Digital design is becoming more fluid and less tethered to the desktop or smart phone. Visual communicators and artists are seeking bigger and bolder ways to crossbreed the real world and the boundless universe of the imagination.
Projection mapping is a powerful tool for blending the digital realm and real environments and places we physically inhabit around us. Using specialized mapping software, designers and artists around the world are finding clever and startling ways to map projected images on to three dimensional architectural and sculptured spaces and objects; bringing to life a shared space where the real and unreal are merged.
This panel will give attendees a basic understanding of the technology behind projection mapping, view some of the dynamic work being produced by fine artists, VJs and graphic designers, and look at how to conceive of the content and storytelling that can best be expressed through this fantastic medium.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP18268

Speakers
avatar for Sougwen Chung

Sougwen Chung

ArtistSougwen.comCanadian-born, Chinese-raised, New York based. Sougwen Chung (鍾愫君) is an interdisciplinary artist whose work explores transitional edges. Her artistic practice spans installation, sculpture, still image, drawing, and performance, informing her multi-faceted... Read More →
avatar for Chad Hutson

Chad Hutson

Exec ProducerLeviathanChad Hutson is the co-founder and Executive Producer of Leviathan, a creative studio that crafts animated content and immersive installations for brands, agencies and entertainers worldwide. Before launching the company in 2010, Chad co-founded animation and... Read More →
avatar for Tony Romain

Tony Romain

Creative DirTranceTony Romain is the principal and creative director of Trance, a motion graphic design studio. A graduate of the Boston University film school, for over a decade he has worked on a wide variety of broadcast design projects covering the landscape of broadcast television... Read More →
JS

Jarrett Smith

Co-FounderDerivative



Saturday March 8, 2014 11:00am - 12:00pm CST
Omni Downtown, Longhorn

12:30pm CST

4 Caffeinated Strangers Launch a Product, Live
Watch this fast-paced experiment where four strangers come together to launch a product in an hour.
One supercoder will launch the back-end for an e-commerce website.
One design guru will bang out stylesheets and logos.
One statistics savant will build a forecast exploring an industry trend.
One moderator will keep the flow moving.
At the end of the hour, the industry forecast template will be available to the world. Seriously.
Join us to watch specialists actually do the work to create a knowledge product and sell it online. Our analyst will build a spreadsheet model to explore an industry trend. His advanced demo will use time-series analysis and Markov chains. The product will be listed on a WordPress powered site with payments through Stripe and a download management system. Our front-end designer will implement a template and give the site a custom feel with CSS tweaks. Then we all cross our fingers and click "launch."

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP21427

Speakers
avatar for Bill Hogan

Bill Hogan

Sr Mgr, Central Demand MgmtAdvanced Micro DevicesBill Hogan is an experienced analyst in the semiconductor industry. He grew up in the New England area and graduated with high honors from UMass Amherst with a degree in Operations Management. He later received his MBA from The University... Read More →
JM

Jess Morse

Project Mgr512 Operations Group LLCJess Morse is a freelancer and 'Austin-preneur'. He studied MIS and Economics at the University of Texas and worked in operations for tech companies before hanging his own shingle. He enjoys spending time with his young family and exploring Aust... Read More →
avatar for Pippin Williamson

Pippin Williamson

FounderPippin's PluginsPippin Williamson founded Pippin's Plugins and freelances in web design and development. He is a frequent contributor to the WordPress community and authored popular plug-ins such as Easy Digital Downloads and Restrict Content Pro. He studied Linguistics and... Read More →


Saturday March 8, 2014 12:30pm - 1:30pm CST
Four Seasons, San Jacinto Ballroom

12:30pm CST

Assets in Web 2.0: How to Kick Philanthropic A@!
Problem: Waste. I hate waste! Assets and resources in our society are under-utilized, wasted, and thrown away. We have a lot of non-profit organizations who need resources (services, items, funding) and don't know where to get them. We also have a lot of non-profit organizations, corporations, and individuals who have built up resources and services they can share, but they’re not finding each other.
Solution: In my experience of Co-founding Goodwill Globetrotting and working with community leaders across the world, I’ve found that we can solve this dilemma by having a centralized location for these agents of change to find and share resources, and communicate. That being said, Connect2Good is a web 2.0 networking community that brings together organizations that have assets with agents of change that need those resources. In this session I’ll focus on how everyday citizens are being empowered to work within a multi-stakeholder network to bring about real change in their community.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP20682

Speakers
avatar for Joshua Vaughan

Joshua Vaughan

FounderConnect2GoodGraduating from the University of Texas in 2007 with a degree in Philosophy, Joshua went to work for the American Cancer Society. While at ACS he saw firsthand the tremendous power of a network, and the great value non-profits bring to society as agents of change... Read More →



Saturday March 8, 2014 12:30pm - 1:30pm CST
Austin Convention Center, Room 6AB

12:30pm CST

Bitcoin & Math Based Currencies: Road to $100 BN
High hopes are building for Bitcoins, and those are only buoyed by the endless speculations by the entrepreneurs, investors, regulators and others about its potential. From 2009 to 2013 the market cap of Bitcoin went from up 100x from $10M to $1bn. What will drive the next 100x increase, and what will prevent it? Will it be Bitcoin that breaks through or another math based currency? We will discuss regulatory issues, network effects, how to build consumer trust, the transition from an ecosystem dominated by speculators to one dominated by merchants and customers, what are some of the likely candidate usecases that will drive mass market adoption, and what will be the necessary preconditions for the next 100x growth.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP23030

Speakers
avatar for Constance Choi

Constance Choi

General CounselPayward IncConstance Choi is the General Counsel at Payward, Inc., a company that combines years of experience in the virtual goods and currency markets with a highly skilled engineering team and a host of carefully cultivated banking and finance relationships. Prior... Read More →
avatar for Tony Gallippi

Tony Gallippi

CEOBitPay IncAnthony Gallippi, co-founder and CEO, saw a need for bitcoin payment processing and founded BitPay in 2011. As a start-up, Mr. Gallippi is involved in all of the day-to-day operations including new business development, marketing, and customer service. Mr. Gallippi has... Read More →
avatar for Jeremy Liew

Jeremy Liew

Mgmt DirLightspeed Venture PartnersJeremy Liew is a Partner at Lightspeed Venture Partners, joining the firm in 2006. He invests primarily in the Internet and mobile sectors with a particular interest in massive-scale social media, commerce, gaming, financial services, and methods... Read More →


Saturday March 8, 2014 12:30pm - 1:30pm CST
Hilton Austin Downtown, Salon JK

12:30pm CST

Changing Behavior Through Persuasive Design
Whether it's Nike+ reminding you to be more active, Mint judging you for going over budget last week, or Gmail telling you which emails are important, every day we're interacting with products and services that attempt to modify our behavior for the better. For the most part, we consciously choose to use these products due to their ability to motivate or incentivize change. However, there are an increasing number of websites, apps, and devices that may not explicitly employ behavior-changing technologies but still utilize subtle tactics on a micro-level to influence us, generally without our awareness. Through persuasive design, businesses are crafting interfaces to meet their goals – goals that may be at odds with your personal interests as a user. Come learn how! This session will dive into persuasive UI design patterns, showcase how some designers are deploying these tactics, and explore how we can design interfaces that serve the interest of users, as well as meet business needs.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP20745

Speakers
avatar for Matt Danna

Matt Danna

Head of ProductFullscreenMatt Danna is the Head of Product for Fullscreen, a global media company that builds technology to empower the next generation of video creators. He was previously a software engineer and product designer before landing in product management. Ever since, he’s... Read More →



Saturday March 8, 2014 12:30pm - 1:30pm CST
Austin Convention Center, Ballroom A

12:30pm CST

CSS Pre-Processor Myths
This talk will break some of the myths regarding pre-processors, and explain how they have help us to be more efficient when coding CSS. There are very influential people in the industry that have put down Sass, Less and Stylus after admitting publicly that they have not used them at all. These influencers have led certain developers to believe that “sass adds an abstraction layer to CSS”, “Output is messier than it should be” and that “developers don’t have control of the output”. The reality is that pre-processors are not any more complex than plain CSS and they output what you tell them to. In this talk I will argue that pre-processors are the way to go to boost front-end workflows and productivity. During the lecture, I will teach designers and developers how to get into CSS pre-processors with practical examples.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP23717

Speakers
avatar for Ramon Lapenta

Ramon Lapenta

Front-end DevCyber-DuckHello, I’m Ramon. I am a Front End Developer living in London, England, and I play, work, write, and speak front end web development.



Saturday March 8, 2014 12:30pm - 1:30pm CST
Four Seasons, Four Seasons Ballroom

12:30pm CST

Death 2.0: How to Die on the Digital Frontier
In the 21st century, the oldest profession in the world must co-exist with the digital frontier. With this combination, a burgeoning new industry is emerging, a whole new way to understand how we 'do' death in our culture. We call this the 'Death Space'.
The Death Space is everywhere; videos, blogging, websites, and free online tools helping to take the fear away from death and dying. At the same time websites are helping you to decide what to do with your physical corpse and real world assets, there are a growing number of new resources dedicated to sorting through your online death,
ensuring you a strange kind of interweb immortality, post mortem.
Join a widow and an undertaker (Chanel from Get Your Shit Together and Caitlin from the Order of the Good Death) for a real-world guide to dying in the cloud.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP20420

Speakers
avatar for Caitlin Doughty

Caitlin Doughty

FounderThe Order of the Good DeathCaitlin Doughty is the host and creator of the “Ask a Mortician” web series and the collective Order of the Good Death. She recently co-founded Death Salon, conferences on death acceptance and education held first in Los Angeles and in April in... Read More →
avatar for Chanel Reynolds

Chanel Reynolds

FounderGet Your Shit TogetherAfter 20+ years in the creative, digital, and interactive space I came across this whole death thing by 'accident'. Turns out, old-fashioned dying in this modern world can get very, very complicated - so I launched GYST to share essential tools, tips... Read More →



Saturday March 8, 2014 12:30pm - 1:30pm CST
Radisson Town Lake, Riverside Ballroom

12:30pm CST

Energy Hacks: The Next Wave of a Negawatt Economy
“As a use of sensing and big data, cutting needless energy waste isn’t as sexy as, say, using a snippet of your DNA to create a genetically linked familiar that will stay with you your entire life...But it’s a whole lot more important.” – Brian Walsh, Senior Editor at TIME
Better data and social reinforcement are unlocking low hanging fruit for energy efficiency at the residential level, but much greater opportunities for substantial gains exist in commercial and industrial applications. Where are the next big pockets of energy savings and how will we access them?
It’s easy to say the answer lies in “big data” but this panel will explore what that really means. From a wave of small business energy hacks that open doors, to smart thermostats like Nest that automate efficiency, to increasingly sensorized industrial equipment, there are massive opportunities to drive demand response actions that grow revenues and enable automation that previously existed only in analysts’ dreams.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP26586

Speakers
avatar for Brittany Heyd

Brittany Heyd

Founding Team1776Brittany Heyd is on the founding team at 1776, an incubation platform that connects startups tackling global challenges with the resources of the nation's capital. At 1776, Brittany drives strategy, leads the media and events teams, and manages the organization's... Read More →
avatar for Roderick Morris

Roderick Morris

SVP of Mktg & OperationsOpowerRoderick is Opower's chief marketing officer and the global leader of the company's client services and operations P&L. His accountability spans all enterprise Product Marketing and Corporate Marketing, Consumer Marketing on the Opower platform, Analytics... Read More →


Saturday March 8, 2014 12:30pm - 1:30pm CST
Austin Convention Center, Room 10AB

12:30pm CST

Entropy & the Internet of Useful Things
The 'Internet of Things' is finally here. Every week a new 'connected device' appears with a slick video and a remarkably trivial application. Why are these devices so consistently failing to fit into our lives in meaningful ways? Where should we look for the inspiration to create the devices and systems that are truly important?
Remarkably, thermodynamics can help us. Specifically an understanding of the how the forces of order and disorder work in nature - and their analogues in our physical environments.
Thermodynamics says that everything tends to mess, and yet nature is able to consistently deliver order from this chaos - from crystals to self-replicating organisms. This is possible because of the intimacy with which nature binds information to matter.
Humans have historically been unable to do this. So we've had to tidy up. The Internet of Things is our first opportunity to challenge this, to make messy situations workable when tidying up is undesirable.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22490

Speakers
RA

Ross Atkin

DirRoss Atkin Associates



Saturday March 8, 2014 12:30pm - 1:30pm CST
Omni Downtown, Capital Ballroom

12:30pm CST

Fashion E-Commerce: Conversion Versus Branding?
In fashion, perhaps more than anywhere else, branding is everything. Many fashion brands have spent decades building up a unique but delicate brand image: they often rely on staying enigmatic, using aspirational photography and inspired physical stores to differentiate. In an increasingly online world, this imposes a problem. Success in e-commerce is determined by laws of conversion, use of conventions and by enabling choice. Not by exceeding expectations and offering serendipity. This is why all profitable online fashion stores look more and more the same. In this talk, Pieter Jongerius will bring together the worlds of fashion, touchpoint strategy and e-commerce design. After this talk, you will have learnt a very concrete approach to obtaining success in fashion e-commerce, illustrated with recent best practices.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP20430

Speakers
avatar for Pieter Jongerius

Pieter Jongerius

PartnerFabriquePieter Jongerius is a partner at the Dutch design agency Fabrique. Originally an Industrial Design Engineer, he specialized in web design as early as 1996, with a special interest in interaction, strategy and methodology. Fabrique specializes in strategic design for... Read More →



Saturday March 8, 2014 12:30pm - 1:30pm CST
Hyatt Regency Austin, Texas Ballroom 5-7

12:30pm CST

Includification - More Gamers with Accessibility
The Indie development movement has leveled the playing field for getting a good idea to market. This also means there are more titles fighting for a finite number of "gaming hours". With 20% of the US population having a disability, these gamers may be left out of your title because of poor design choices you made. We are going to discuss some strategies to include accessibility in your game, without changing your vision.
What features will bring in the most gamers, and how to share your accessibility wins with the audience that cares.
This SXSW Gaming Session at the Long Center is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP26531

Speakers
avatar for Mark Barlet

Mark Barlet

Founder & Exec DirThe AbleGamers Foundation IncMark Barlet is the Founder and Executive Director of the AbleGamers Charity. We focus on improving the quality of life of people with disabilities using the power of video games.


Saturday March 8, 2014 12:30pm - 1:30pm CST
Long Center, AT&T Education Room

12:30pm CST

Into the Future with Gearbox's Randy Pitchford
Come join Gearbox Software’s President and CEO, Randy Pitchford, as he shares his vision for the future of entertainment from the studio. Randy will discuss how the culture and philosophy of his studio helps drive priorities, decisions and innovation. Learn how these experiences allowed Gearbox to grow into one of the most prolific independent studios and how they adapt when faced with future challenges in this ever evolving industry.
This SXSW Gaming Session at the Long Center is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP995235

Speakers

Saturday March 8, 2014 12:30pm - 1:30pm CST
Long Center, Dell Hall

12:30pm CST

It's Complicated: Teens' Social Media Practices
After a decade of using social network sites like MySpace and Facebook, teens have glommed on to countless new apps, from Instagram to Snapchat to Vine. They share tremendous amounts of content, but encode it so that parents can't understand the meaning. They enact all sorts of dramas, but make them invisible to those not in the know. They move seamlessly between services, maintaining coherent models of who is where. What might seem strange from a distance actually makes sense from a teen's perspective. Youth expert danah boyd will help the audience interpret various teen social media practices, examining privacy and drama, social media addiction and the desire to connect with new people. This talk will build on danah's new book - "It's Complicated: The Social Lives of Networked Teens" - and offer additional insights for making sense of emergent teen trends. Finally, danah will offer concrete strategies for parents, marketers, and technologists trying to understand youth culture.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP17611

Speakers
avatar for Danah Boyd

Danah Boyd

Principal ResearcherMicrosoft ResearchDr. danah boyd is a Senior Researcher at Microsoft Research, a Research Assistant Professor in Media, Culture, and Communication at New York University, a Fellow at Harvard's Berkman Center for Internet and Society, a Research Fellow of the Born... Read More →



Saturday March 8, 2014 12:30pm - 1:30pm CST
Sheraton Austin, Capitol ABCD

12:30pm CST

Location Based Marketing: Beyond Advertising
ATTENTION: Priority Seating is available for this session. To take advantage of this opportunity, you will need to have a valid SXSW badge, and an activated SXsocial account. To get your priority seating, please go here: https://sup.sxsw.com/schedule/IAP26671
Harness the power of mobile location without causing your customers to scream, "Don't advertaze me bro!" The majority of smartphone owners broadcast their location, giving you 24/7 access to their trail. This new data creates huge opportunities for businesses to redefine how, when and where they communicate with their customers. Hear how leaders are using location data to move beyond the geofence.
What are the barriers to leveraging consumer location data?
What opportunities does location context and profiling offer brands?
What location strategies work better than the rest?
Sponsored by Urban Airship.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP26671

Speakers
avatar for Jason Burby

Jason Burby

Pres, AmericasPOSSIBLEAs President of the Americas, POSSIBLE, Jason is responsible for leading the long-term stability and growth of the region. Jason has 20+ years experience in digital strategy. He is a long-time advocate of using data to inform digital strategies to help clients... Read More →
avatar for James Keller

James Keller

Mobile User ExperienceWalmartLabsJames Keller has a long history of designing efficient and effective digital strategies and products for top brands. James once served at W+K as the lead digital strategist in the Portland office. She later co-founded Small Society - a mobile agency... Read More →
avatar for Asif Khan

Asif Khan

Founder & PresThe LBMAAsif, is a veteran tech start-up, business-development and marketing entrepreneur with more than 15 years experience. He is currently focused on working as a consultant, educator and speaker to the location-based marketing services community.
RM

Ritu Makkar-Varma

Sr Product MgrRed Box



Saturday March 8, 2014 12:30pm - 1:30pm CST
Wanderlust, Wanderlust

12:30pm CST

Make Yourself the Happiest Person on Earth
Technology is everywhere. It makes things easier, we can’t live without it. But in the pursuit of faster, better and more, when does the involvement of smartphones, tablets, self-trackers, real-time messaging, etc. get to be too much? Early Google engineer and personal growth pioneer Chade-Meng Tan first designed “Search Inside Yourself” as a popular course at Google intended to transform the work and lives the company’s employees. Meng has distilled emotional intelligence into a set of practical and proven tools and skills that anyone can learn and develop. In this talk, Meng will discuss practical methods for enhancing mindfulness and emotional intelligence, personal livelihood and work productivity.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP17596

Speakers

Saturday March 8, 2014 12:30pm - 1:30pm CST
Courtyard Marriott, Rio Grande Ballroom

12:30pm CST

NSA & the Future of Web Users & Web Companies
On Thursday, June 6, 2013, the PRISM story broke, shattering any trust we had in the US government with regards to online privacy. At a pinnacle point in technological advancement, the tech industry is now faced with the prospect of National Security Letters, data subpoenas and constant privacy and security concerns from customers. This panel will be a frank discussion about the NSA, online surveillance, and the privacy expectations from the perspective of both web users and web companies. This will be a conversation that presents the societal benefits of network analysis alongside the fears and concerns.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP23181

Speakers
CH

Cesar Hidalgo

ABC Career Dev Professor, The MIT Media LabMITCésar is the head of the Macro Connections group at the MIT Media Lab. César is also a faculty associate at Harvard's University Center for International Development. Before joining MIT, César worked as an Adjunct Lecturer in Public... Read More →
avatar for Nicholas Merrill

Nicholas Merrill

Exec Dir & FounderThe Calyx InstituteNicholas Merrill is the Founder and Executive Director of The Calyx Institute - a non-profit education and research organization devoted to studying, testing and developing and implementing privacy technology and tools to promote free speech, free... Read More →
avatar for Matthew Prince

Matthew Prince

Co-Founder & CEOCloudFlareMatthew Prince is the co-founder & CEO of CloudFlare, the web performance and security company.


Saturday March 8, 2014 12:30pm - 1:30pm CST
Sheraton Austin, Creekside

12:30pm CST

Remember When the Internet Was Free?
Are we witnessing the end of an era with a free and open web? Increasingly each innovation in social media and mobile is making your private data public and hidden from you. New gatekeepers are emerging that are making the notion of the Internet as an open space increasingly rare. Will we look back a few years from now and remember when the Internet functioned freely and for the public good? The track is sponsored by the Knight Foundation.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27045

Speakers
avatar for Tim Wu

Tim Wu

timwu.org



Saturday March 8, 2014 12:30pm - 1:30pm CST
Austin Convention Center, Room 12AB

12:30pm CST

Separate But Equal? 2.0
Just 1 in 14 tech employees in Silicon Valley is African American or Latino yet the number of young urban americans who want to start a business has never been higher. The question must be asked: are African/Latino Americans unknowingly segregating themselves from the technology conversation?
A panel of experienced professionals in software, media, entrepreneurship, education, and youth development will discuss key solutions to increase the representation and influence of Blacks and Latinos in technology throughout the pipeline...without segregating them from the larger conversation. Breaking out of your ethnic comfort zone, dismantling ideas about democratization, playing in a rigged game, and identifying patterns from successful minorities in STEM fields will be a taste of themes covered. The panel will be moderated by Andre Briggs, a software developer at Microsoft who has an interest the future implications of demographic and technology related convergence.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP21759


Saturday March 8, 2014 12:30pm - 1:30pm CST
Hilton Garden Inn, Red River

12:30pm CST

So You Want Our Seed Money? Here's How to Get It!
Several top Internet and technology seed investors come together for the first time on one stage to tell their stories and answer your questions about best and worst practices in raising venture capital for start-up companies. Hear from the same people who have invested in the Internet's hottest new start-ups like Path, Evernote, Birchbox, Refinery29, Makerbot, Groupme, Artsy, Fab, and many more! This is your chance to learn how to increase the chances of your company getting funded by seed investors.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24906

Speakers
avatar for Kevin Colleran

Kevin Colleran

Venture PartnerGeneral Catalyst PartnersKevin is an investor and adviser to start-up consumer and enterprise internet and mobile companies.
avatar for Matt Mazzeo

Matt Mazzeo

Business DevLowercase CapitalMatt Mazzeo, a partner at Lowercase Capital, advises and invests into early stage companies at the junction of media and technology.
avatar for David Tisch

David Tisch

Managing PartnerBoxGroupDavid is the Founder and Managing Partner of BoxGroup, a New York City boutique seed-stage capital firm.



Saturday March 8, 2014 12:30pm - 1:30pm CST
Hilton Austin Downtown, Salon G

12:30pm CST

Sous Vide in the City: How Digital Dining Feeds Us
Americans seem just as obsessed with food as they are technology, but how is our near constant state of connectivity influencing what chefs put on the menu? How is our geographical density and propensity for moving from one urban area to another changing our expectations for eating out and even going to the grocery store? The Food Network used to have a monopoly on food-as-entertainment, but now the most interesting developments in the food world are either at our fingertips on Facebook/Instagram/Twitter or in some pop-up restaurant in a warehouse. How can chefs and food entrepreneurs keep up with customers' expectations, and how can new food businesses stand out in an increasingly competitive industry?

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP28541

Speakers
BB

Brian Bordainick

CEODinner Lab
avatar for Addie Broyles

Addie Broyles

food writerAustin American-StatesmanAs a columnist for the Austin American-Statesman, Addie Broyles covers everything from cookbooks and recipes to farmers markets, trends and food businesses in the Wednesday food section and on her Austin360 blog, Relish Austin.
AP

Andy Potter

FounderAustin Eats Food Tour


Saturday March 8, 2014 12:30pm - 1:30pm CST
Blackheart, Blackheart 86 Rainey St

12:30pm CST

Startup Grind What Makes Austin a Startup Hub
Startup Grind presents three diverse views of what makes Austin a more successful startup town than some larger cities. The panel will present perspectives from the City of Austin, an economic development consultant from TIP Strategies and the CEO of Stormpulse, a tech company that relocated to Austin. Learn why Austin is uniquely positioned as a strong startup community and what strategies other communities can apply to be more entrepreneur friendly.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP25066

Speakers
avatar for Bill Boebel

Bill Boebel

CEO & FounderPingboardCEO and founder of Pingboard, the modern company directory. Serial entrepreneur, director at Capital Factory and an investor in a bunch of really cool companies.
JB

Jim Butler

Mgr, Creative Industries DevCity of AustinJim Butler works for the city government of Austin as part of the Economic Growth and Redevelopment Services Office. He has been working on projects related to helping Austin’s economy since the early 1990’s, including working on economic... Read More →
AG

Andi Gillentine

Dir Austin ChapterStartupGrind
avatar for Jon Roberts

Jon Roberts

FounderTIP StrategiesOregon Technology Fund - Portland, Oregon Founder, Fat Tire Farm Director of Business Development - Ann Richards administration Principal, TIP Strategies, Inc.


Saturday March 8, 2014 12:30pm - 1:30pm CST
Hilton Austin Downtown, Austin Chamber Offices

12:30pm CST

Startup Sales in the 21st Century
Selling to big companies as a startup is one of the hardest jobs around. Your product is still being built. You’ve only got a few bucks in the bank. And to top it all off, 24-7-365 access to information and competitive data is radically changing the way corporate buyers identify vendors, purchase products, and interact with salespeople. What do you do when your customer knows more about the competition than you?
In this session, Matthew Bellows of Yesware and Sanober Mukadam of Groupon will offer startup founders and executives a clear and actionable picture of how successful salespeople and buyers work together in the 21st century. Drawing on their respective roles as buyer (Sanober) and seller (Bellows), the two will discuss why modern salespeople must become trusted collaborators in order to stand out in a crowded marketplace and sell into large companies.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22918

Speakers
avatar for Sanober Mukadam

Sanober Mukadam

Sr Mgr of Sales Strategy & OperationsGrouponSanober Mukadam is a management executive with 10 years of business experience. She is currently Senior Manager of Sales Strategy and Operations for Groupon, where she is responsible for setting up the infrastructure and conditions for success... Read More →



Saturday March 8, 2014 12:30pm - 1:30pm CST
Hilton Austin Downtown, Salon C

12:30pm CST

Staying Ahead of the Consumption Behavior Curve
Let’s discuss the constantly evolving consumption behaviors of today’s consumer and how (and how well) brands are keeping up with today’s progressive digital audience. We see trends like real-time content, social commerce and content “miniaturization” becoming areas that marketers and brands will need to be highly versed in, and we have ideas on how to use these trends to keep up to speed with brands’ target consumers. We’ll go into how some brands have (and haven’t) been able to keep up with these trends, what other trends the modern audience is forcing marketer and brands to explore, and what content creators need to start doing today to stay ahead of the consumption behavior curve. Sponsored by McMurry/TMG.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27103

Saturday March 8, 2014 12:30pm - 1:30pm CST
Hilton Austin Downtown, Salon E

12:30pm CST

Stop & Frisk: Racial Profiling in Digital & Social
We all know stereotyping in the physical world is unacceptable, but should that same lesson extend into the social and digital marketing spheres? What assumptions can I make about someone coming from Univision.com? What about Complex.com? Is there a different path to purchase for African Americans, Latinos, Asian Americans, or the LGBT consumer than their Caucasian, non-Hispanic counterparts? Is this true for every category? You might buy hair products leading with your ethnicity - but what about a computer? Interactive marketing allows you to move beyond your customers demographics to look at a larger, arguably more relevant lifestyle segmentation. Knowing when and how to think about diverse segments is a must for today's marketers. Gaining greater access to some of the most lucrative and fastest growing customer groups will help you rise above your competition or retain your market share.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22328

Saturday March 8, 2014 12:30pm - 1:30pm CST
Hilton Garden Inn, Colorado

12:30pm CST

Structuring Community During Exponential Growth
You've experienced the goal of many platforms - unchecked exponential growth in your user base. People have a genuine passion for your product and that passion is rapidly expanding organically. But what does this mean for your internal Community team? As your user base scales, how do you also scale internally to ensure that things like tone, response rate, and engagement remain consistent and a company-wide priority?
Hear various approaches to establishing the organization, process, and priorities of Community teams at scale from team members at SoundCloud, Kickstarter, Instagram, and Airbnb.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP23800

Speakers
avatar for Cindy Au

Cindy Au

Head of CommunityKickstarterCindy Au is Head of Community at Kickstarter. After receiving her PhD in English Literature from the University of Wisconsin-Madison, Cindy joined Kickstarter in 2010 where she oversees the support, development, and growth of Kickstarter's community of... Read More →
avatar for Jenna Meister

Jenna Meister

Community DevAirbnbJenna Meister has been exploring the world since she quit her first job, leaving the corporate world in favor of finding adventure in far-flung locales throughout Asia and Latin America. Embracing the opportunity to change the way people travel, Jenna joined Airbnb... Read More →
avatar for Josh Riedel

Josh Riedel

Community MgrInstagramHead of Community and first hire at Instagram.



Saturday March 8, 2014 12:30pm - 1:30pm CST
Sheraton Austin, Capitol EFGH

12:30pm CST

Technology's Impact on Impact Investing
Today's investors not only want a financial return on investment, but also social, economic and environmental returns. Impact investing has emerged as the next step in matching socially conscious investors with capital-seeking businesses.
Impact investing is rapidly gaining momentum and could represent a trillion dollar market in the next decade. Unfortunately, this new asset class has traditionally lack transparency and liquidity. However, new alternative investment platforms are seeking to facilitate impact investment funding at a large scale.
In this talk, former President of Mexico Felipe Calderon will discuss the evolution of impact investing and his vision for social enterprise. Vincent Molinari, CEO of GATE Global Impact, will discuss the development of new marketplace infrastructure to deliver efficiency and transparency to impact investing.
This Latinos in Tech session at the Holiday Inn is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27175

Speakers
FC

Felipe Calderon

CongressmanFederal Government
VM

Vincent Molinari

Founder & CEOGATE Global ImpactVincent Molinari is the co-founder and CEO of GATE Global Impact (GGI), a leading electronic marketplace platform that is helping organizations take impact investing to the next level. GGI enables investors to identify and transact in securities that... Read More →


Saturday March 8, 2014 12:30pm - 1:30pm CST
Holiday Inn Town Lake, Lantana Ballroom

12:30pm CST

That's Hot: Visualizing NASA Climate Science Data
NASA isn't just sending rovers to Mars and astronauts to the International Space Station. Find out how the space agency is studying our home planet and why it's working to make the Earth science data it collects understandable and meaningful to the public, policy makers and media. See where NASA’s 16 Earth-orbiting satellites are right now, and learn how their data can be viewed on your phone, often within hours of being collected. Hear from communicators and designers working with climate change scientists to put a planet's worth of information in your hand via mobile apps, interactive websites, near real-time visualizations, and social media. Plus, get a sneak peek at NASA Earth-observing missions launching in 2014-2015. Earth is changing. We're on it.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24689

Speakers
avatar for Veronica McGregor

Veronica McGregor

News & Social Media MgrNASA Jet Propulsion LaboratoryVeronica McGregor tweets to millions of people each day while channeling her inner robot. She manages the award-winning news and social media operations at NASA’s Jet Propulsion Laboratory, overseeing accounts and campaigns across... Read More →
avatar for Andrew Revkin

Andrew Revkin

BloggerThe New York TimesAndrew Revkin has covered science and the environment for 30 years in newspapers, magazines, books, documentaries and his New York Times blog, Dot Earth, winning the country's top science journalism awards multiple times. He was a staff reporter at The Times... Read More →



Saturday March 8, 2014 12:30pm - 1:30pm CST
Omni Downtown, Lone Star

12:30pm CST

The Biggest Collaborative Street Art Gallery
We are seeing a new era of collaborative projects that have the power of making and we are one of them. The formula looks very simple: work by passion. But the day by day is hard and has some little tricks as, for example, living in Brazil.
We want to show you how our brand is refreshing the street art scenario by the use of Instagram; how we transformed an unpretentious social media profile into a real company; how we created new technologies and international novelty even based in Brazil; and how we got more attention abroad than in our own country.
That is the success behind Instagrafite - The Biggest Collaborative Street Art Gallery of the World - a project that borned on Instagram and today has more than 780 thousand followers acting like a massive media for the street art community.
Come to see us speaking about our learnings by doing and also our plans for the future combining digital, liquid and collective mindset to build innovative purposes for urban art.
This Latinos in Tech session at the Holiday Inn is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP25385

Speakers
avatar for Marina Bortoluzzi

Marina Bortoluzzi

Curator & StrategistInstagrafitePlanner and a trend researcher with more than 10 years of experience, developing projects for clients such as Itaú, C&A, Multishow, Grendene, Coca-Cola and Google. Marina is also a trend forecaster, having contributed already for trend portals like... Read More →
avatar for Marcelo Pimentel

Marcelo Pimentel

Creator & curatorInstagrafiteArt director and webdesigner for more than 10 years, already worked for brands like MTV, People+Arts, Warner, Nestlé, Discovery and Nokia.



Saturday March 8, 2014 12:30pm - 1:30pm CST
Holiday Inn Town Lake, Sunflower Room

12:30pm CST

The Original Gangsters of Crowdfunding
Learn secrets of the trade from the organizations that have been doing crowdfunding the longest - charity: water, Donors Choose, Kiva and Global Giving.
Combined these brands have raised hundreds of millions of dollars online through a unique approach to grassroots fundraising.
Leading this panel will be the marketing and product leads from 4 of the worlds most innovative non-profit organizations.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP23751

Speakers
avatar for Katie Bisbee

Katie Bisbee

Chief Mktg OfficerDonorsChoose.orgKatie leads the marketing and branding for DonorsChoose.org, engaging over 1.5 million donors and teachers in supporting public school classrooms. Before forming the marketing team four years ago, Katie led the expansion to serve schools across the... Read More →
avatar for Kevin Conroy

Kevin Conroy

PresUnivision CommunicationsPresident of Digital and Enterprise Development, Univision Communications; previously: EVP, Global Products and Marketing, AOL; president of New Technology at BMG Entertainment, a division of Bertelsmann AG; VP, Marketing at CBS/Fox Video; has served on... Read More →
avatar for Katherine Woo

Katherine Woo

Chief Prod OfficerKIVAKatherine is currently the VP of Product at Kiva.org, a non-profit which popularized microlending over the web to entrepreneurs around the world. In this role she oversees product management, design, and strategic planning. Prior to Kiva, she co-founded a social... Read More →



Saturday March 8, 2014 12:30pm - 1:30pm CST
Austin Convention Center, Room 9ABC

12:30pm CST

The Quantified Artist: Biometric Augmented Reality
Biometric, motion, and audio sensing can digitally augment live music to enhance the audience experience and deliver more entertainment value while generating new interest in and preserving the positive cultural impact of the performing arts. This session introduces the "Gigitizer" concept bringing an array of multimedia capture, analysis, and visualization to provide a quantified "digital backstage" view of live classical wind and string instrumental chamber music rigged up with emerging hardware such as the Hexoskin wearable vest for artist biometrics and Kinect 2 motion sensor for physical movement along with real-time pitch and rhythm tracking. "Small Data" science, interaction design, and creative technology topics will be explored in depth while opening up the hood on raw sensor processing, networking, and data visualization techniques in the context of an immersive augmented reality concert experience.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22230

Speakers
avatar for Robert Tuttle

Robert Tuttle

Exec Technology DirfrogExecutive Technology Director at frog leading its design technology practice and award-winning and critically-acclaimed classical clarinetist.



Saturday March 8, 2014 12:30pm - 1:30pm CST
Hyatt Regency Austin, Texas Ballroom 1-4

12:30pm CST

The Subjective Objective: Building Maker Media
Exploring how to build a localized media that supports and strengthens independent artistic and maker communities through digital content and commerce free of commodification.
The sum of honest subjective expression among individuals creates the most objective picture to understand the objective truth about a community. This user-generated picture best informs us and answers the question, how shall we live?
The action of sharing informed subjectivity based on experiential knowledge – distinct from bias subjectivity or lack of knowledge – has the power to transform. The universality in our specific experiences of community, art and commerce create a lattice between user and community, artist and audience, which is able to propel deep dialogue forward. This is best achieved through open source digital connection and the establishment of free culture without surveillance, which ingrains trust and transparency at its core, treating users equally on a horizontal platform.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP23591


Saturday March 8, 2014 12:30pm - 1:30pm CST
Omni Downtown, Longhorn

12:30pm CST

You Got Them to Do What? Behavior Change in Health
Behavior change is hard. Doctors, trainers and clinicians have struggled for years to get people to take their medication, track what they eat, and increase their physical activity. And it's failed.
While behavior change is hard, design makes it easier. New approaches and products have lead to deep and sustained engagement, helping people live better.
This isn't a high-level discussion about the importance of design. Instead, you'll hear about the hard tradeoffs which lead to successful exits and the expensive mistakes which can spell the end of an effort. Learn how to optimize for engagement and empathy, in partnership with government initiatives, and how to do it all in the increasingly-regulated environment of consumer health.
Panelists have focused on driving behavior change while building products and companies, bridged the gap between clinical and consumer perspectives in health, and worked on technology issues for the White House.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP23716

Speakers
avatar for Ryan Panchadsaram

Ryan Panchadsaram

Sr Advisor to the US CTO at the White HouseThe White HouseRyan Panchadsaram, a senior advisor to the U.S. Chief Technology Officer at the White House, works with the Office of the National Coordinator of Health IT and the Department of Veterans Affairs on Blue Button. This initiative... Read More →
avatar for Andrew Rosenthal

Andrew Rosenthal

Business Dev, UPJawboneAndrew J. Rosenthal leads business development for the UP health and wellness product from Jawbone. He previously was Chief Strategy Officer at Massive Health (acquired by Jawbone, 2012). Rosenthal graduated from Harvard Business School, and the University of... Read More →
avatar for Yifan Zhang

Yifan Zhang

CEO & Co-FounderPact IncYifan Zhang is the CEO and Co-Founder of Pact, a fitness app that gives you cash rewards for living healthy, paid for by members who don't! She has been featured on Entrepreneur Magazine, CNBC and Kiplinger's, and was previously named "Boston's Most Impressive... Read More →



Saturday March 8, 2014 12:30pm - 1:30pm CST
Hilton Austin Downtown, Salon F

1:00pm CST

The Right POEM Equation in Today’s Shifting Social Landscape.
Oracle Group VP Meg Bear, Kenshoo Social GM Sivan Metzger, Nanigan’s SVP Ben Tregoe, and SHIFT CEO James Borow cover the rising importance of social advertising to target and amplify content for higher engagement. Find out how to leverage paid, owned and earned.

Saturday March 8, 2014 1:00pm - 2:00pm CST
Waller Creek Boathouse 74 Trinity St, Austin, TX 78701

2:00pm CST

5 Ways Games Blow Our Minds (Outside of Games)
Games have created new ways for us to express ourselves and play in the world we live in. Other mediums are stealing the storytelling tools of games and using them in creative, surprising ways. What are those tools? Why are they so powerful? This talk takes a look at everything from Soul Train to stand-up comedy to understand our deep drive to express ourselves. Artists will continue to steal from each other like bandits. How will that change the stories we tell ourselves – and each other?
This SXSW Gaming Session at the Long Center is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP20610

Saturday March 8, 2014 2:00pm - 3:00pm CST
Long Center, Dell Hall

2:00pm CST

Big Brother Is Watching: Tracking Today's Gamer
Today's gamers generate enormous amounts of information every time they launch a game. That time you blew yourself up accidentally? Publishers and developers saw it. Those 20 minutes you wandered around lost with no idea what to do next? It was noted.
That information can be used to better tailor the gaming experience and to make better games, though. It can also help companies better hone their recommendations and marketing plans. And it can tell publishers and developers a lot about their customers that they didn't already know. But should game owners be worried about their privacy? Join us as we look at how and why companies sift through this flood of data - and the upsides and potential pitfalls for both game makers and players.
This SXSW Gaming Session at the Long Center is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP21646

Speakers
avatar for Jeremy Ballenger

Jeremy Ballenger

Dir of Game AnalyticsWargaming.netJeremy Ballenger is the Director of Game Analytics for Wargaming.net, an award-winning online game developer and publisher, and one of the leaders in the free-to-play MMO market. Based out of Wargaming’s Global Services office in Austin, Jeremy... Read More →
avatar for Steve Carlin

Steve Carlin

Sr Dir of Strategic MktgUbisoftSteve Carlin is the Senior Director, Strategic Marketing for Ubisoft, the third largest video game publisher in the world. Based in Ubisoft’s San Francisco office, he oversees the consumer products groups as well as the shopper marketing and insights... Read More →
avatar for Tom Hess

Tom Hess

ProducerDeNATom Hess is a Senior Producer at DeNA, a global leader in developing and publishing social mobile games. At DeNA, Tom oversees the creation of free-to-play mobile games from inception through live management. Currently Tom is working on TRANSFORMERS: LEGENDS, a mobile... Read More →


Saturday March 8, 2014 2:00pm - 3:00pm CST
Long Center, The Kodosky Donor Lounge

2:00pm CST

2:00pm CST

Riot Nrrrd: The DIY Future of Games
Video games are a major cultural force worldwide, but reflect only a tiny fraction of our culture. They can be fun, exciting and immersive, but why are so few heartbreaking, inspirational, personal, or subversive?
Zoe Quinn, creator of Depression Quest, and Alex Sheive, Co-founder of Snowflake Learning, will explore the barriers that have kept game creation out of reach, what games will look like when anyone can make one, and the tools that are making that a reality.
Finally, you’ll learn how you can make a game, now. No, really, you, RIGHT NOW!
This SXSW Gaming Session at the Long Center is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP26891

Speakers
avatar for Zoe Quinn

Zoe Quinn

Indie Game DeveloperIrrelevant GamesZoe Quinn is an independent gamedeveloper, fire performer, and future skeleton. Creator of Depression Quest and Tidbytes, she pushes to take garbage in new and weird directions while leading community initiatives to help break down barriers to others... Read More →
avatar for Alexander Sheive

Alexander Sheive

CTOSnowflake LearningAlex Sheive is an entrepreneur with a background in software development, systems architecture, product development, operations, and online gaming. Alex currently runs Snowflake Learning, which creates personalized educational apps, and was the creator of TableNinja... Read More →



Saturday March 8, 2014 2:00pm - 3:00pm CST
Long Center, AT&T Education Room

3:00pm CST

Setting the Record Straight; Say Goodbye to Social ROI Myths
Oracle VP Erika Brookes, LEGO Director Lars Silberbauer, and Pernod Ricard’s Jeremie Moritz bust myths about social ROI and show how it can be approached in a unified, structured way. Also learn how to align social KPIs with business objectives.

Saturday March 8, 2014 3:00pm - 4:00pm CST
Waller Creek Boathouse 74 Trinity St, Austin, TX 78701

3:30pm CST

Austin As Global Entrepreneur Landing Pad
US market entry can be difficult for all entrepreneurs, both for US citizens, and more so for international entrepreneurs. In this panel you will hear the stories of four entrepreneurs that chose to enter the US market through Austin, eschewing the traditionalist idea to enter in Silicon Valley. Why did they choose to come to Austin versus Silicon Valley? What has made their entry into the US market easier? What are the issues that they have come up against and how did they overcome these issues? Entrepreneurs from Ireland, India, Korea, and Spain, will speak and other Tech Ranch Austin entrepreneurs from Mexico, Chile, Indonesia, and Brazil will be available after the panel to talk about their lessons learned. Kevin Koym, Founder of TechRanch, will moderate this panel, using the insight he has developed in launching startups in US, Mexico, and Chile.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24813

Speakers
RJ

Ricardo Jimenez

FounderPlushkiesRicardo is the Co-Founder of Plushkies, an Austin start-up that raises and connects global children through plush toys in the shape of countries. Plushkies are the “World Friends”, each of them having their own name and a story, and are the best way to inspire... Read More →
avatar for Jae Lee

Jae Lee

FounderMovable Ads LLCJae is the founder of Movable Ads, an Austin start-up that focuses on creating mobile first user experience through the use of mobile and wearable technology. By delivering personalized messages, Movable Ads empower consumers to engage in a real-time conversation... Read More →
avatar for Jerry Tian

Jerry Tian

FoundercontentDJ


Saturday March 8, 2014 3:30pm - 4:30pm CST
Hilton Austin Downtown, Austin Chamber Offices

3:30pm CST

Blogueras Latinas & the Importance of their Voice
The Latina perspective has long been absent from many mediums until most recently with the growth of online communities. Bicultural Latinas are defining their voice in this space and generating much needed content. In this panel we will discuss how this emerging and diverse group of Blogueras Latinas (Latina Women Bloggers) are becoming unique influencers and content providers. We will also elaborate on the importance of the Latina voice online and their relevant platforms that are attracting Latino Millennials, marketers, and mainstream organizations.
This Latinos in Tech session at the Holiday Inn is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27870

Speakers
avatar for Paulina Artieda

Paulina Artieda

Creative DirMando Rayo+CollectivePaulina is a Creative Strategist and Bloguera that has over 10 years of experience in the advertising industry. As a bicultural Latina her creative inspiration is driven by trends, stories y todo digital. Born in Ecuador and raised in Austin, TX, Paulina... Read More →
avatar for Sara Calderón

Sara Calderón

PresMas WiredSara Inés Calderón is a bilingual, bicultural hybrid California-Texas Latina who has been working in the digital media space since 2009. Although she began her career as a scrappy newspaper reporter, she’s successfully transferred her skill set to working in a variety... Read More →


Saturday March 8, 2014 3:30pm - 4:30pm CST
Holiday Inn Town Lake, Sunflower Room

3:30pm CST

Bringing Sexy Back to Developers
Almost everyone and everything has an app now, but whether those apps get traction with users and perform well for developers depends on a special blend of brains (backend functionality) and beauty (UX). As with dating, people are initially drawn to apps based on the latter: how beautiful is the design? How easy is it to interact with? But to build a lasting relationship, there has to be substance and reliability.
For developers, the infrastructure can be just as sexy as the UI – but you need to pay careful attention to things like scalability, custom logic, and server management when building your app. In this presentation, Parse CEO Ilya Sukhar will talk about why backend functionality is integral to building an app that attracts and consistently engages users.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24664

Speakers
avatar for Ilya Sukhar

Ilya Sukhar

FounderParseIlya is currently co-founder and CEO at Parse. Parse is a platform that makes it dramatically easier to build cross platform mobile apps. Parse was acquired by Facebook in 2013 and continues to operate independently.



Saturday March 8, 2014 3:30pm - 4:30pm CST
Four Seasons, Four Seasons Ballroom

3:30pm CST

Building the Future with Gigabit Apps
Gigabit fiber means more than just faster Internet. Low latency, virtual networks and frictionless online experiences enable a new world of possibilities. Next generation Internet applications are challenging from both a technological and a sociological standpoint. Software developers are challenged to incorporate new ways of thinking about networks, while civic leaders are challenged to think about human networks that transcend traditional geopolitical borders. Learn how technologists and civic leaders are working together to create meaningful opportunities over gigabit fiber, and how the developer community and civic leaders in your city can prepare now for the fiber networks that will be deployed in the future.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP23240

Speakers
avatar for Will Barkis

Will Barkis

Gigabit EvangelistWill Barkis is a Gigabit Evangelist who believes deeply in the empowering capabilities of next gen communication & information technologies for everyone in our communities. Until recently, he directed Mozilla’s partnership with the National Science Foundation to... Read More →
avatar for Aaron Deacon

Aaron Deacon

Managing DirKC Digital DriveAaron Deacon is managing director for KC Digital Drive, a bistate initiative to drive innovation and collaboration within Kansas City and capitalize on next generation infrastructure. KC Digital Drive covers a broad range of issues including education... Read More →
avatar for Bob Metcalfe

Bob Metcalfe

Professor of InnovationThe University of Texas at AustinBob Metcalfe is an Internet Society Hall of Fame Pioneer. He started work on the Internet in 1970 at MIT, Harvard, and Stanford. He invented Ethernet at Xerox Parc in 1973. In 1979, the founded 3Com Corporation, which became... Read More →


Saturday March 8, 2014 3:30pm - 4:30pm CST
Four Seasons, San Jacinto Ballroom

3:30pm CST

Cause-Tech Startups: The Opportunity in Good
Unbeknownst to many in the tech industry, there are a number of accelerators, incubators and company programs focussed specifically on technology designed to improve the web, community and society in general. If you're interested in using your skills to help communities, you've got an idea for a social cause startup or you'd like to invest in something that drives change -- join Mozilla, Code for America, Kapor Center and others for a discussion on technology for social change.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24838

Speakers
avatar for Dana Oshiro

Dana Oshiro

Sr Mktg MgrCode for AmericaDana Oshiro is the Senior Marketing Manager at Code for America. In the past she has worked as an analyst, content marketer and tech writer for ReadWrite's startup channel. She has been published by the New York Times, Mashable and Wall Street Journal and... Read More →
avatar for Nicole Sanchez

Nicole Sanchez

Managing PartnerKapor Center for Social ImpactNicole is a serial social entrepreneur, having founded several organizations focused on justice issues involving marginalized and under-represented populations.
avatar for Diane Tate

Diane Tate

Program MgrMozillaDiane (Bisgeier) Tate is Program Manager for Mozilla's Developer Engagement Program. She previously managed Mozilla's WebFWD startup program.


Saturday March 8, 2014 3:30pm - 4:30pm CST
Hilton Austin Downtown, Salon C

3:30pm CST

Combinatorial Creativity: The Future of Innovation
Some of the most transformative new ideas and products are being created in both the skunkwork labs of tech giants and by digital artists, hackers, and other collectives; and in some instances the two sides are joining forces. The thread that connects these two seemingly opposite walks of life is the concept of combinatorial creativity: the idea that the most revolutionary, earth-shattering innovations are born as the result of collaboration and assimilating other great ideas into new ones. the idea that the most revolutionary, earth-shattering innovations are born as the result of collaboration and assimilating other great ideas into new ones. We'll also meet the people, companies, and products that are leading this charge. The track is sponsored by the Knight Foundation.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP25511

Speakers
AK

Alex Krug

VPBehance / Adobe


Saturday March 8, 2014 3:30pm - 4:30pm CST
Austin Convention Center, Room 12AB

3:30pm CST

Creative Coding: Art + Design with Cinder
Animated words and pictures behind touch-sensitive glass is no longer enough to amaze digital natives. Now more than ever, digital installations and other interactive experiences require inspired technological creativity in concert with conceptual creativity.
Creative coders now have greater access to brilliant new input devices such as Microsoft Kinect, the Oculus Rift, the Leap Motion controller, and the NeuroSky Mindwave brain wave reader, that can elevate good ideas into magical interactive experiences.
Through a presentation and live-coding demonstration using Cannes Lions winning software, 'Cinder', Keith Butters (Cinder co-creator), noted artist Chandler McWilliams, and technologist Toby Bordeaux (CTO Control Group) will demonstrate how to begin developing for these devices, and discuss how to better incorporate technology into the creative process.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP25587

Speakers
avatar for Keith Butters

Keith Butters

CXO & Co-FounderThe Barbarian GroupAs co-founder and Chief Experience Officer (CXO) of The Barbarian Group, Keith has played a crucial role in the agency’s technical and creative output since its founding in 2001.
avatar for Chandler McWilliams

Chandler McWilliams

Tech Dir & UCLA ProfessorThe Barbarian Group/UCLAChandler McWilliams is a artist and writer living in Los Angeles. He has studied film, photography, and political science; and completed graduate work in philosophy at The New School For Social Research in New York City.



Saturday March 8, 2014 3:30pm - 4:30pm CST
Austin Convention Center, Ballroom BC

3:30pm CST

Design Thinking to Bring Water for All
Over the next twenty years in India, an estimated 220 million people will move from the countryside to cities with many resettling in urban slums. With migration comes increased demand for utilities, including the need for clean drinking water. Already a daily struggle, a failure to secure clean water creates significant social and economic upheaval, shaping the very fabric of city life.
How can the smart use of connectivity, sensors and cloud services help meet this demand?
Join Jan Chipchase and frog as we share a recent design research study that explored the drinking water ecosystem in India’s urban slums. The insights gathered from this research will inform how technology and innovative service models can potentially deliver water for all.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP25005

Speakers
avatar for Gaurav Bhushan

Gaurav Bhushan

Sr Interaction DesignerfrogI find it fascinating how a weaver uses math and creativity, reason and instinct to compose a beautiful piece of textile. In this world of new media, I strive to be a better craftsman, bringing to life the bigger picture.
avatar for Jennifer Lee Fuqua

Jennifer Lee Fuqua

Assoc Program Mgmt DirfrogJennifer is an Associate Program Management Director at frog, focusing on innovation management, design research in emerging markets, and creative workshop facilitation. Jennifer holds a MBA from UCLA Anderson School of Management, and a MA in Graphic Communication... Read More →



Saturday March 8, 2014 3:30pm - 4:30pm CST
Austin Convention Center, Room 10AB

3:30pm CST

Developers: Take the World Stage by Storm
With the pace of globalization today, international expansion is not something that can be put off until later in a startup’s life. Join John Lunn, Global Director of the PayPal Developer Network to learn how to take your company global, and fast. It's been said: “If you don’t clone yourself abroad, someone else will,” a reference to the Samwer Brothers’ Clone Factory, which has replicated companies like Groupon, Pinterest, and even Amazon. Still, startups face serious challenges when they move into foreign markets; one of the most significant, dealing with payments. How do you get paid across countries with varying financial rules, payment regulations and currencies? Drawing from his own experiences with myriad leading startups and developers, John will share how companies can successfully fend off competitors and take the world stage.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24322

Speakers
avatar for Bill Ready

Bill Ready

CEOBraintreeBill Ready is CEO of Braintree, an online and mobile payment provider for many of the world’s best, next-generation, e-commerce companies. Prior to joining Braintree, Bill was executive in residence at Accel Partners, a leading Silicon Valley venture capital and growth... Read More →


Saturday March 8, 2014 3:30pm - 4:30pm CST
Hilton Austin Downtown, Salon JK

3:30pm CST

Good to Great: API Design Patterns Beyond REST
API design is an important component of developer experience. REST and Hypermedia introduced Web concepts to API design that made integrations easier than the RPC and SOAP style APIs before them. While useful, the patterns did not define best practices for use cases beyond basic creation, retrieval, updating, and deletion of resources. We'll explore advanced web service API design for the most common use cases API providers encounter. We'll also explore more obscure design challenges and the processes that led to intuitable solutions.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP20752

Speakers
avatar for Jeremiah Cohick

Jeremiah Cohick

API EngineerFitbitJeremiah Lee thinks at the intersection of user experience design and software engineering. He believes UX is empathy as an applied science and that APIs are the new division of labor. Jeremiah has worked for Apple, Disney, and a variety of startups. He has extensive... Read More →



Saturday March 8, 2014 3:30pm - 4:30pm CST
Austin Convention Center, Ballroom A

3:30pm CST

Government’s Gamble: The Future of Transportation
It’s no secret that the transportation industry is changing in big cities. The days of simply hailing a cab are limited, with applications such as Uber, Sidecar and Getaround entering the marketplace – and giving traditional transportation a run for its money. But the government isn't always on board with these new initiatives, and creating struggles for these companies It’s no secret that the transportation industry is changing in big cities. Moderated by TechCrunch's Ryan Lawler, Lightspeed Venture Partners' Justin Caldbeck, Sidecar's CEO Sunil Paul and Getaround's co-founder Jessica Scorpio will discuss how transportation startups can effectively work with government organizations, and the future of the industry outside of big cities.to thrive and survive. Moderated by TechCrunch's Ryan Lawler, Lightspeed Venture Partners' Justin Caldbeck, Sidecar's CEO Sunil Paul and Getaround's co-founder Jessica Scorpio will discuss how transportation startups can effectively work with government organizations, and the future of the industry outside of big cities.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP23929

Speakers
JC

Justin Caldbeck

PartnerLightspeed Venture PartnersJustin invests primarily in the Internet and mobile sectors with a focus on social media, e-commerce and enterprise software.
avatar for Ryan Lawler

Ryan Lawler

WriterTechCrunchRyan has spent more than five years covering business, technology, and telecom-related subjects for a variety of publications based in New York and San Francisco. Ryan currently works as a writer for TechCrunch.
avatar for Sunil Paul

Sunil Paul

CEOSidecarSunil guides Sidecar’s vision and values. He is a veteran entrepreneur, a champion of climate reform and a disruptor of the status quo. Sunil’s passion to reinvent transportation dates back over a decade. In 2011, Sunil successfully lobbied the California legislature... Read More →
avatar for Jessica Scorpio

Jessica Scorpio

FounderGetaroundJessica founded Getaround, a Silicon Valley startup that is pioneering the concept of peer-to-peer car sharing using mobile technology. Prior to launching Getaround, she completed the Graduate Studies Program at Singularity University, a new graduate program launched... Read More →


Saturday March 8, 2014 3:30pm - 4:30pm CST
Hyatt Regency Austin, Texas Ballroom 5-7

3:30pm CST

Hacking 4 Good: Unlock the Mind & Change Behavior
Obesity. Excessive energy consumption. HIV/AIDs prevalence.
Many of the most frustrating, seemingly intractable problems of the 21st century are driven by human behavior. To address these challenges, we’ll need to understand, at the most basic level, why people do the things they do. Why do people choose to eat that 14th Slim-Jim? To sit on the couch instead of exercising? To engage in unprotected sex? Understanding the answers to these questions can help us build solutions to society’s - and even our own - toughest problems.
Our panel discusses low-cost, simple interventions, or ‘nudges,’ that both government and private organizations use to impact behavior through changing the context in which individuals make decisions. We bring together ‘nudging’ experts with diverse experiences to examine the power of nudges, discuss where and how they are being implemented in the public and private sectors, and engage in an interactive debate over the ethics of nudging in each of these realms.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP23690

Speakers
avatar for Jitinder Kohli

Jitinder Kohli

Sr FellowCenter for American Progress
avatar for Anna Mohan

Anna Mohan

Deloitte
avatar for Jonathan Zinman

Jonathan Zinman

Dir/ ProfessorInnovations for Poverty Action / DartmouthJonathan Zinman is Professor of Economics at Dartmouth College, and Director of the U.S. Household Finance Initiative of Innovations for Poverty Action. He also serves as a member of the Consumer Advisory Council to the Federal... Read More →


Saturday March 8, 2014 3:30pm - 4:30pm CST
Sheraton Austin, Capitol EFGH

3:30pm CST

How Do We Save Our Digital Lives?
Instagram pictures of your island vacation, Facebook well wishes on the birth of your first child, an email from your father, Vine videos from your son’s graduation.
There are no more diaries, letters or scrapbooks. Our personal history is digital. When we use social platforms to house the stories of our lives, we are putting a great deal of trust into the webmasters. We are taking for granted that our data will be preserved, that they won’t pull the plug on the site.
Which is what happened to Broadcastr, a mobile app that encouraged folks to share and geo-tag stories about places important to them. This is where I had my first kiss, This is where I was on 9/11, This is where my brother died...
People could listen to an invisible narrative as they explored a city
Then Broadcastr announced the app was shutting down. A layer of personal stories important enough to share, vanished. The story of this app embodies the threat to our personal archives in our digital world.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22073

Speakers
avatar for Mary Snauffer

Mary Snauffer

Sr Social StrategistIris WorldwideMary Snauffer examines how social networking sites are transforming the ways people behave and articulate their identities. She began this exploration during her master's work at New York University between 2007-2009. She is especially interested... Read More →



Saturday March 8, 2014 3:30pm - 4:30pm CST
Sheraton Austin, Capitol ABCD

3:30pm CST

How Technology Fuels Social Change
How does technology fuel social change? Panelists Jill Iscol, Leila Janah and Josh Nesbit will discuss how technology has changed and enhanced activism.
Jill Iscol, educator, activist, educator and author of "Hearts on Fire: Stories of Today's Visionaries Igniting Idealism into Action."
Leila Janah, Founder and CEO founder of Samasource, a non-profit dedicated to delivering enterprise digital services through a unique Microwork™ model that harnesses the untapped potential of the world’s poor.
Josh Nesbit, Co-Founder and CEO and founder of Medic Mobile, a pioneer non-profit in developing the use of SIM cards to connect very poor communities to health services.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP26240

Speakers
avatar for Jill Iscol

Jill Iscol

Educator, Activist, AuthorIF Hummingbird FoundationActivist, Educator, and Author, Jill Iscol, Ed.D, is President of the IF Hummingbird Foundation. For the past two decades Jill has supported and participated in numerous organizations and has developed an expertise in identifying... Read More →
avatar for Josh Nesbit

Josh Nesbit

Founder/CEOMedic MobileJosh Nesbit, CEO of Medic Mobile. Inspired by volunteer village health workers in rural Malawi, Josh is firmly committed to serving a global community. As an international health and bioethics student at Stanford, Josh’s qualitative research focused on Pediatric... Read More →
LW

Lisa Weinert

CEOLWC (Lisa Weinert Consulting)


Saturday March 8, 2014 3:30pm - 4:30pm CST
Austin Convention Center, Room 9ABC

3:30pm CST

How the DIY Movement Is Reinventing America
The Founding Fathers were do-it-yourselfers, from Jefferson's explicit idealization of the self-sufficient yeoman farmer to Franklin's intrepid experimentation with electricity. Over the centuries, a return to this kind of independent DIY spirit has helped fuel the Industrial Revolution, the radio era of the early 20th century, the hippie movement, and punk rock.
Now, after decades of outsourcing and offshoring, the Maker Movement is rekindling a DIY spirit in the U.S. 3-D printing startups like Makerbot have become real businesses, while thousands of people embrace DIY projects of their own, from pickling things to raising chickens to making cars.
Meanwhile, American companies like Motorola and GE are beginning to return manufacturing facilities to the U.S.
Are these trends connected? Can DIY help spark a resurgence of manufacturing?
This panel will look at the opportunities and challenges facing the DIY movement and its potential to revitalize American industry.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP17205

Speakers
avatar for Mitch Altman

Mitch Altman

CEOCornfield ElectronicsMitch Altman is a San Francisco-based hacker and inventor, best known for inventing TV-B-Gone remote controls, a keychain that turns off TVs in public places, he was also co-founder of 3ware (a SillyValley RAID controller company), did pioneering work in Virtual... Read More →
avatar for Alice Brooks

Alice Brooks

Co-FounderRoominateAlice co-founded Roominate, a company with the goal to inspire the next generation of female technology innovators.
avatar for Eric Gradman

Eric Gradman

Co-Founder & Mad InventorTwo Bit CircusEric Gradman is an inventor & entertainer who makes others see technology as magic. He has a colorful history as a circus performer, professional whistler & roboticist.
avatar for Dylan Tweney

Dylan Tweney

Editor-in-ChiefVentureBeatI’m the editor-in-chief at VentureBeat, where I’ve been running the news team since June, 2011. As a completely independent media property, unrestrained by corporate or investor control, we’re increasingly aiming our reporting firepower on uncovering... Read More →


Saturday March 8, 2014 3:30pm - 4:30pm CST
Omni Downtown, Longhorn

3:30pm CST

Humanizing Technology & Using Innovation for Good
How do you make technology emotional and innovative-cool at the same time? A good start is developing the technology to its full potential before any big idea comes along.
This panel will show how Finch and Reactive invented an interactive robot arm that was fueled by Facebook for the non-profit organization Save Our Sons. Needing desperately to bring more attention to Duchenne Muscular Dystrophy, they together wanted the Australian government to make research on DMD a priority. And needed to do so in a short amount of time.
With over 32,000 Australians ultimately signing their petition, The Most Powerful Arm has become the most successful health-related petition in Australian history.
This discussion will look at how they used innovative tech and emotional social media to implore people to sign and share something online – without the help of paid media spend. Attendees will be able to experience and interact firsthand with 'The Most Powerful Arm Ever Invented.'

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22776

Speakers
avatar for Tim Buesing

Tim Buesing

Creative DirReactiveI am a Creative Director with a digital background. Originally of Germanic extraction, I have been working in 4 different countries, with Sydney being my home for the last 8 years. Outside of my commercial work for brands like adidas, BMW, Beck's and WeightWatchers... Read More →
avatar for Emad Tahtouh

Emad Tahtouh

Dir of Applied TechnologyFinch



Saturday March 8, 2014 3:30pm - 4:30pm CST
Austin Convention Center, Room 6AB

3:30pm CST

Mobile Loyalty Lifecycle: A Battle for Screen-Time
ATTENTION: Priority Seating is available for this session. To take advantage of this opportunity, you will need to have a valid SXSW badge, and an activated SXsocial account. To get your priority seating, please go here: https://sup.sxsw.com/schedule/IAP26670
From acquisition to loyalty, mobile impacts every stage of a customer's relationship with your brand. With the world’s information at their fingertips, the battle for consumer attention has never been greater. Companies who are winning the battle for screen-time have learned how to acquire, engage, retain and grow their mobile audience. This mobile loyalty life cycle requires a greater focus to earn and keep a position on consumers’ mobile devices.
How does the mobile loyalty life cycle fit into an overall marketing mix?
What mobile loyalty outcomes should you be working towards?
What experiences and initiatives are winning over the battle for screen-time?
Sponsored by Urban Airship.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP26670

Speakers
avatar for Michael Griffith

Michael Griffith

Dir, User ExperienceBottle Rocket AppsMichael Griffith's philosophy is simple, "All I want to do is work with cool people and build cool stuff." Brands live in the minds of the beholder and are shaped through interaction. Michael builds brand experiences in the mobile space.
avatar for Chris Marley

Chris Marley

Mobile Program MgrREI
avatar for Alyssa Meritt

Alyssa Meritt

Digital StrategistUrban AirshipAlyssa Meritt has spent the last 15 years working at various advertising agencies and digital media companies on the agency-side, client-side, and as an entrepreneur.
avatar for George Mudie

George Mudie

Director of DigitalNews Uk & IrelandAs the Director of Digital for News UK and Ireland, George is responsible for bringing together digital product management, delivery and software engineering for The Times, The Sunday Times and The Sun newspapers.



Saturday March 8, 2014 3:30pm - 4:30pm CST
Wanderlust, Wanderlust

3:30pm CST

Moving Beyond Simple Urban Transportation Fixes
The celebrated companies changing how we move in a city take the fundamentals of an old system and make it slightly better. Uber makes taxis better, Lyft makes becoming a driver easier, Zipcar makes car ownership easier. What happens when you redefine the foundation of why people move in a city and focus on building a system around a promise and a methodology of solving problems rather than providing cars?
At Project 100 our purpose is to remove friction from people's lives so they can connect with places and people more easily. We do that now by building systems that move people. While our business looks like transportation, our purpose is higher. We don't re-design flawed systems, we build entirely new foundations.
This conversation will explore the foundation of the idea and why we believe the future of mobility is less about cars and more about solving problems, it's about digging deeper and solving the less obvious problems.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP28632

Saturday March 8, 2014 3:30pm - 4:30pm CST
Hilton Austin Downtown, Salon G

3:30pm CST

New Technologies Revolutionize STEM Education
The idea that technology can revolutionize STEM education is not new. However, research suggests that some of the emerging new technologies, software, and platforms available have been shown to change the way students and teachers learn. Some of the latest technologies (3D printing, augmented reality and gamification) and the integration of the Arts into STEM education have made STEM culturally relevant and meaningful. One area the technologies have shown the greatest impact is among underrepresented minorities and girls who perceive STEM as intimidating, boring or irrelevant to their life. Learn how adopting these educational technologies has revolutionized the way students perceive, understand and apply STEM to their everyday lives. See examples of how these technologies are currently being used at SciTech Kids and Project SYNCERE and its impact in children.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22405

Saturday March 8, 2014 3:30pm - 4:30pm CST
Hilton Garden Inn, Red River

3:30pm CST

Redesign Your Life
As designers, we use UX and information architecture to take messy systems and turn them into organized, pleasant experiences.
I don't know about you, but my house (and life in general) could certainly use a bit of that.
It turns out that the user-centered design approach that we apply toward designing usable products is also a great approach to designing your living and working environments--and your time--to be the way you want them to be.
We have found that the process of designing products is extremely similar to the process a professional organizer goes through when organizing a home. We have teamed up with Michelle Nivert, a professional organizer and Upright Citizens Brigade comedian, to explore how to design the lives we want and how to inspire our design work with the logic of organizing a physical space.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP25224

Speakers
avatar for Alexis Duffy

Alexis Duffy

OwnerAll About SimplifyingAlexis Duffy is owner and creator of All About Simplifying, a professional organizing firm choreographing clients’ financial and lifestyle puzzles -- and creating the pieces to fit. Honoring their personal narrative, she combines industry best practices... Read More →
avatar for Sandra Lloyd

Sandra Lloyd

Sr Information ArchitectTribal DDB WorldwideSandra Lloyd is Senior Information Architect at Tribal Worldwide, where she has designed experiences with clients like ExxonMobil, Alcon, H&R Block, and Teenage Mutant Ninja Turtles. She enjoys nothing better than taking a big mess of information... Read More →
avatar for Jenny Tsai

Jenny Tsai

Sr UX DesignerManillaJenny Tsai is senior user experience designer at Manilla. Jenny's background spans both mathematics and art, and she loves crafting user experiences through research, prototyping and user feedback.
avatar for Aynne Valencia

Aynne Valencia

Design DirAynne Valencia is a design director & strategist possessing the unique skill set of consulting, design, advertising and product strategy. She specializes in new and next generation products work, R&D projects, planning, concepting, design and product strategy for new products... Read More →


Saturday March 8, 2014 3:30pm - 4:30pm CST
Courtyard Marriott, Rio Grande Ballroom

3:30pm CST

Saga of the Banner Saga
We will entertainingly chronicle the development of The Banner Saga from conception, through preproduction, Kickstarter campaign, production, and finally launch of the game. We will show plenty of behind the scenes multimedia as well as finished work.
This SXSW Gaming Session at the Long Center is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22980

Speakers
avatar for Arnie Jorgensen

Arnie Jorgensen

Art DirStoic StudioArnie began his career working on legendary comics such as Justice Leage for DC Comics. Eventually he became passionate about creating games, putting his gifts to work on such titles as Star Wars: Galaxies and The Old Republic as lead concept artist. In his shift... Read More →
avatar for John Watson

John Watson

Technical DirStoic Studioohn Watson has been programming since he was 6. After doing some work on the Hubble at NASA he decided to apply his vast abilities in the games industry, eventually bringing his superpowers as lead combat programmer on The Old Republic to Stoic.



Saturday March 8, 2014 3:30pm - 4:30pm CST
Long Center, AT&T Education Room

3:30pm CST

The Creativity (R)Evolution
We are incessantly, almost compulsively drawn to gatherings of intelligent, creative people. While we are looking to learn ways to change our professional and personal lives for the better, on a deeper level, we're compelled because we crave profound change and the inspiration to instigate a revolution. There's a movement brewing built upon leveraging the transformative power of creativity to help us work and create better so that we can produce work infused with meaning. Discover how by knowing your Why, instilling tiny habits to cultivate your creative spark, and finally, fomenting creative collaboration based on the tenets of improv and frugal innovation, you can take the spark of Creativity (R)Evolution and use it as the impetus to push you, your teams, and your companies to create betterness.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24962

Speakers
avatar for Denise Jacobs

Denise Jacobs

Creativity EvangelistA Creative DoseDenise R. Jacobs is a regarded expert in Web Design and is an industry veteran with over 14 years of experience. She is now doing what she likes best: being a Speaker + Writer + Web Design Consultant + Creativity Evangelist who writes, speaks on... Read More →


Saturday March 8, 2014 3:30pm - 4:30pm CST
Hilton Garden Inn, Colorado

3:30pm CST

The Future of Citizen Science
Did you want to be a scientist when you grew up? Think you'll never get a chance to be a part of exciting discoveries in science?
Citizen science allows all of us -- even those who are not "official" scientists -- to be involved in moving the frontier of human knowledge forward. Until now, citizen science has mostly consisted of data collection, not hypothesis generation.
uBiome is a citizen science startup that sequences the human microbiome. We are the largest successful citizen science crowdfunding campaign in history (over $350,000) We aim to revolutionize science by allowing the public to participate in asking and answering questions around the microbiome (the trillions of bacteria that live on and inside of all of us).
How can the average person get involved in citizen science and what is the future of science in an age of crowdsourcing, instant communication, and the rise of the pro-amateur?
We'd like to share the future of citizen science with you at SXSW.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP25791

Speakers
avatar for Jessica Richman

Jessica Richman

CEOuBiomeJessica Richman started and sold her first company after high school. At Stanford University she earned degrees in economics and interdisciplinary engineering. Along the way, she worked for Google, McKinsey, Lehman Brothers, the Grameen Bank, and top-tier Silicon Valley venture... Read More →


Saturday March 8, 2014 3:30pm - 4:30pm CST
Hilton Austin Downtown, Salon F

3:30pm CST

The Indie Science Revolution
An increasing number of brave researchers are venturing out from the ivory towers of academia to pursue their own independent research. This new culture of indie science attracts investigators with the freedom to develop their ideas without the confines of politics and bureaucracy often found in academic departments. Escaping the urge to "publish or perish" also affords individuals the flexibility to tackle the toughest questions in science. Further, with the declining proportion of tenure-track positions available for professionally trained scientists, many highly qualified investigators are forced to leave their beloved wet lab bench-tops. Finally, our newly founded culture of independent science combines quality research with startup culture, affording more flexibility for upcoming scientists. We will explore the ins and outs for navigating the path to becoming a successful independent scientist.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP21620

Speakers
avatar for Daniel Grushkin

Daniel Grushkin

JournalistDaniel Grushkin is a freelance journalist who covers the intersection of biology, culture and business. Hi blog Biohackers appears on PopSci.com. His articles have appeared in The New York Times, Businessweek, National Geographic Adventure, Popular Science, and Scientific... Read More →
avatar for Jacob Shiach

Jacob Shiach

FounderBrightwork CoResearchJacob is the founder of Brightwork CoResearch, an open and collaborative research space built to make scientific research and entrepreneurship more accessible for all.
avatar for Cindy Wu

Cindy Wu

Co-FounderMicroryzaCindy co-founded a crowdfunding platform for research scientists called Microryza. In a former life, Cindy used a videogame to re-engineer an enzyme treatment for anthrax bacteria and developed a two year love-hate relationship with dendritic cells. Cindy also likes... Read More →


Saturday March 8, 2014 3:30pm - 4:30pm CST
Omni Downtown, Lone Star

3:30pm CST

The Open Source Revolution: From Blogs to Homes
From WordPress themes to all aspects of home and office life, the open source movement is bringing new knowledge and increased collaboration to life for both consumers and developers – and the movement is just beginning. It has become so pervasive that most consumers are unaware of its impact on their everyday lives. By adopting an open-source philosophy, we have the opportunity to make the world smarter, together.
This panel will bring together Matt Mullenweg, co-founder of WordPress & CEO/founder of Automattic; Andrew Brooks, co-founder & COO of the open platform SmartThings; & Jason Johnson, co-founder & CEO of BLE-enabled smart lock August, in a discussion about the value of open source and what the future holds for the movement, led by moderator J.J. Colao of Forbes. The panel will explore how open source is affecting their respective industries, how quickly the movement is growing, and what the future of technology looks like given the open source revolution that’s underway.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP23967

Speakers
avatar for Andrew Brooks

Andrew Brooks

Co-Founder & COOSmartThingsAndrew is a repeat entrepreneur with experience designing, building and operating sales, marketing, operations and support organizations from startup to international scale. He believes the connected world and Internet of Things will profoundly change the... Read More →
avatar for JJ Colao

JJ Colao

ReporterForbesJ.J. Colao writes about startups for Forbes Magazine. In two years at Forbes he's written over 40 print pieces, including a cover story on Snapchat CEO Evan Spiegel and profiles on billionaire Michael Rubin and WordPress founder Matt Mullenweg. He runs Forbes’ annual... Read More →
avatar for Jason Johnson

Jason Johnson

CEO & FounderAugustJason is the CEO and co-founder of August, developing interactive home technology including the August Smart Lock. He is also the founder and chairman of the Internet of Things Consortium and managing partner of Founders Den. Previously, he was the CEO and co-founder... Read More →
avatar for Matt Mullenweg

Matt Mullenweg

AutomatticIn May of 2003, at 19 years old, Matt co-founded WordPress, the open source publishing platform, which is now used by 20.6% of the web. Two years later in August of 2005, Matt founded Automattic, the company behind the commercial version of WordPress, WordPress.com and WordPress.com... Read More →



Saturday March 8, 2014 3:30pm - 4:30pm CST
Radisson Town Lake, Riverside Ballroom

3:30pm CST

Thumbs Up to Gesture-Controlled Electronics?
The growing number of three-dimensional motion and natural gesture-controlled consumer electronics on the market bring new challenges for user experience designers. This is especially true with regard to devices that are sold globally, as gesture preferences tend to vary as influenced by local culture. Join design ethnographer, Kelly Goto as she explores results of a recent 18 country study on global gesture control, conducted in partnership with the UX Fellows network (a global network of specialists focused on culture-specific user experience research). Hear the results of 360 face-to-face interviews with electronics-savvy users, exploring how people from various cultures spontaneously use gestures to control consumer electronics. Find out what the most frequent gestures are and discover the difficulties that were identified for each country. Join us to learn more about this emerging area of UX Design. Part of the IEEE Technology for Humanity Series.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22171


Saturday March 8, 2014 3:30pm - 4:30pm CST
Hyatt Regency Austin, Texas Ballroom 1-4

3:30pm CST

Trustparency Study: How to Build Natural Brands
In an increasingly collaborative world, consumers are not only more powerful, but increasingly skeptical and demanding - continually questioning and rethinking their relationships with brands. In this scenario, the process of building TRUST - the basis of any relationship - has changed dramatically. How does this borderless world impact our ability to TRUST? In order to investigate such an emotional subject, DRAFTFCB has developed a neuroscience-based study to understand how to encourage a more real and open dialogue between brands and consumers. The study was conducted under the Zaltman Metaphor Elicitation Technique (ZMET): developed at Harvard Business School, this methodology goes beyond our ability to rationalize, uncovering thoughts and motivations of our unconscious mind.
This Latinos in Tech session at the Holiday Inn is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP20087

Speakers
avatar for Lia Bertoni

Lia Bertoni

Strategic PlannerGiovanni+DraftfcbGraduated in Communications from ESPM and has a professional certificate in Management from Harvard University. Specialist in branding and advertising, Lia has over 10 years of experience in advertising agencies working as a strategic planner for... Read More →
avatar for Pedro Cruz

Pedro Cruz

COOGiovanni+DraftfcbPedro graduated in Communications (Advertising & Marketing) from the Rio de Janeiro Federal University and has a MBA in International Luxury Brand Management from E.S.S.E.C. Paris - École Superieure des Sciences Économiques et Commerciales.



Saturday March 8, 2014 3:30pm - 4:30pm CST
Holiday Inn Town Lake, Lantana Ballroom

3:30pm CST

Truth Will Set You Free but Data Will Piss You Off
As data become more readily available, we are lulled into believing “the numbers don’t lie.” However, the human data collection methods and process, the various motives of the people involved, the political or social systems in place all define how data are presented and perceived. Can any presentation of data be truly objective in the first place? This session will explore the issues and ethics around data visualization--a subject of recent debate in the data visualization community--and suggest how we can use data in tandem with social responsibility.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP20448

Speakers
avatar for Jake Porway

Jake Porway

Exec DirDataKindJake Porway is a machine learning and technology enthusiast who loves nothing more than seeing good values in data. He is the founder and Executive Director of DataKind, an organization that brings together leading data scientists with high impact social organizations... Read More →
avatar for Kim Rees

Kim Rees

Co-FounderPeriscopicKim Rees is Head of Information Visualization at Periscopic, and is a prominent individual in the data visualization community. She has presented at several industry events including Strata, OSCON, Wolfram Data Summit, VisWeek, Tableau User Conference, NY Hacks/Hackers... Read More →
avatar for Jonathan Schwabish

Jonathan Schwabish

Government EconomistPolicyVizJonathan Schwabish is an economist with the U.S. federal government and creator of policy-relevant data visualizations. He has conducted research on inequality, immigration, retirement security, data measurement, food stamps, and other aspects of public... Read More →


Saturday March 8, 2014 3:30pm - 4:30pm CST
Sheraton Austin, Creekside

3:30pm CST

Using Games to Kick-Start Education
Digital literacy is the future of communication and commerce and creates learning experiences that develop students' capacities for critical thinking, creativity, imagination and innovation. Digital communication requires skills learned through study of the fine arts, as well as the skills of using new technology. Digital games combine the power of science, technology, engineering and math (STEM) skills in a program that fuses the arts and humanities with hands-on experiential learning into complex eco-systems within, and extending beyond, the game space to involve networks of people in a variety of roles and rich interactions. Learning STEAM skills represents a critical activity within this larger, highly engaging system where the future economy is contingent upon students’ success.
This SXSW Gaming Session at the Long Center is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP23740

Speakers
DD

Doug Dempster

DeanUniversity of Texas at Austin College of Fine ArtsDouglas Dempster is Dean of the College of Fine Arts at the University of Texas at Austin and is a professor in the Department of Theatre and Dance. Before his appointment as dean in 2007, he served for several years as Senior... Read More →
avatar for Bruce Pennycook

Bruce Pennycook

Dir of Digital ArtsUniversity of Texas at Austin College of Fine ArtsBruce Pennycook is a composer and music technology specialist. He is Professor of Music at the University of Texas Butler School of Music and Director of Digital Arts for the College of Fine Arts. He has written... Read More →
avatar for Jennifer Ransom Rice

Jennifer Ransom Rice

Exec DirTexas Cultural TrustJennifer Ransom Rice serves as Executive Director of the Texas Cultural Trust. She has a decade of experience in public relations and state government. As chief of staff for State Senator Florence Shapiro, Jennifer shepherded the Senators legislative package... Read More →
avatar for Warren Spector

Warren Spector

Dir, Denius-Sams Gaming AcademyWarren Spector has been making games for 30 years. The recipient of lifetime achievement awards from the Game Developers Conference and Cartoons on the Bay, his work has been featured at the Australian Center for the Moving Image and the Smithsonian... Read More →


Saturday March 8, 2014 3:30pm - 4:30pm CST
Long Center, The Kodosky Donor Lounge

3:30pm CST

Virtual Unreality: Adding 3D to the Live Stage
Immersive experiences were invented in the theater where performers and set designers transport audiences to different times and places. Merging theater with 3D technology extends the experience by removing constraints of physical staging and eliminating the boundaries between real and virtual.
“Mr. & Mrs. Dream,” which premiered recently in Paris, is the first to blend these disciplines on stage, creating a set that becomes a character in symbiosis with performers. During the show walls disappear, furniture evaporates, time moves faster, and dancers leap from asteroid to asteroid, thanks to a 3D world that’s projected on four surfaces (three walls and the ground) to immerse performers. Sensors track their movements so when they jump, meteorites bounce; when they kick, leaves flutter.
Hear how this technology will change the stage, similar to how “green screen” revolutionized film and learn how non-traditional applications of 3D uncover new uses for business applications.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24292

Speakers
MT

Mehdi Tayoubi

VP of Experiential Strategy & Passion for Innovation ProgramDassault SystemesMehdi Tayoubi is vice-president in charge of experiential and digital strategy at Dassault Systèmes. In this role, he manages strategic innovation partnerships with organizations including The Museum of... Read More →



Saturday March 8, 2014 3:30pm - 4:30pm CST
Omni Downtown, Capital Ballroom

5:00pm CST

A Perfect Storm: Technology & Disaster Education
Over the past decade there have been 424 hurricanes worldwide, resulting in 165,000 fatalities. Ten of the 12 most costly hurricanes in U.S. history occurred during this time period—including Hurricane Katrina in 2005 and Sandy in 2012, two of the most damaging storms of all time. It is clear we must do everything possible to ensure people are prepared, and receive support during and after a catastrophe. With new social and digital technologies emerging every day, developing the tools to educate the public about mitigation and preparedness, and being with them every step of the way when disaster strikes—virtually at least—is easier than ever.
Representatives from four non-profit and government organizations doing groundbreaking work in the area of emergency and disaster communications, will discuss how new technologies are creating innovative, engaging multimedia and mobile experiences that can significantly improve disaster preparedness and mitigation behavior.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP19624

Speakers
avatar for Andrea Basora

Andrea Basora

Exec VPInsurance Information InstituteAndréa is a digital veteran who has been working with emerging technologies since 1996. She is currently Executive Vice President at the Insurance Information Institute, where she oversees the organization’s digital and content strategy and... Read More →
avatar for Leslie Chapman-Henderson

Leslie Chapman-Henderson

CEO/PresFederal Alliance for Safe HomesAs President and CEO of the nonprofit Federal Alliance for Safe Homes (FLASH)®, Leslie Chapman-Henderson is widely recognized for growing a small committee of volunteers in 1998 into the country’s leading consumer advocacy organization for... Read More →
avatar for Wendy Harman

Wendy Harman

Dir of Information Mgmt & Situational AwarenessAmerican Red Cross
avatar for Corey Pieper

Corey Pieper

Techniques Dev MeteorologistNational Weather ServiceI grew up in a small town in southeastern Indiana, loving weather since I can remember. After getting my Master’s and Bachelor’s of Science (Atmospheric Science) from Purdue University, I began my career as a meteorologist at... Read More →



Saturday March 8, 2014 5:00pm - 6:00pm CST
Austin Convention Center, Room 9ABC

5:00pm CST

A Playbook for the New Chief Innovation Officer
As shareholders continue to demand growth year-over-year, our largest public companies are facing diminishing returns on cost-saving and margin-enhancement initiatives. In this continuous struggle to satisfy shareholder demand, many companies are committing to consistently deliver meaningful growth from innovation—a promise few are prepared to deliver. Without a clear innovation strategy and roadmap, these companies, and those held accountable for their results, are doomed to fail.
Enter the Chief Innovation Officer, the fastest growing executive role in recent memory. While there are many new Chief Innovation Officers, there remains a great deal of ambiguity in the responsibilities of this position. This presentation introduces a four phase transformation approach that arms innovation executives with a scalable toolkit of structures, strategies, capabilities, and processes to successfully define and execute their growth strategy.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP20924

Speakers
avatar for Bill Poston

Bill Poston

Founder & Managing PartnerKalypsoBill Poston is a recognized thought leader, frequent speaker, and author on corporate innovation transformation. He is a founder and the current Managing Partner of Kalypso, the world’s premier innovation consulting firm, and brings more than 24... Read More →


Saturday March 8, 2014 5:00pm - 6:00pm CST
Hilton Austin Downtown, Austin Chamber Offices

5:00pm CST

Actively Participating in the Big Data Revolution
The hype about Big Data is all around us and it seems the data is busy at work solving the world's problems. Big Data is being used to stop crimes, find cures to cancer and organizations like Maplight.org are using data to shine the light on money's influence on politics.
Every day, there are new stories about the power of Big Data, but for many, the Big Data phenomenon seems distant. For most of us, the Big Data revolution has been a passive transformation that has brought on more targeted advertisements and better restaurant recommendations - but the next wave of Big Data innovation will turn that on its head.
Regardless of who we are and what problem we're solving, our world is becoming more data-driven. Elissa Fink, CMO of Tableau Software knows that people today are changing their lives and work using data. In this talk, Elissa will share their stories and offer insights into how we can all become more data-driven, every day

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24745

Speakers
avatar for Elissa Fink

Elissa Fink

CMOTableau SoftwareElissa Fink is Tableau Software’s Chief Marketing Officer. With 20+ years helping companies improve their marketing operations through applied data analysis, Elissa has held executive positions in marketing, business strategy, product management, and product development... Read More →



Saturday March 8, 2014 5:00pm - 6:00pm CST
Sheraton Austin, Capitol ABCD

5:00pm CST

API Management: The Agony & the Ecstasy
The manner in which an API is managed once it is launched is just as critical to its success as the design of the API, and the features it offers. This session will offer a balanced look at the reality of managing a popular API, drawn from over 6 years experience working on APIs at Google.
The session will review the challenges that APIs present across their lifecycle, including growing a developer community, responding to abuse, and turning down APIs that have been deprecated.
All the content will be accompanied with real world examples, and offer concrete advice to take away. By the end of the session attendees should have an improved understanding of what to expect when managing an API, and feel better prepared to do so.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP21706

Speakers
avatar for Thor Mitchell

Thor Mitchell

Prod MgrGoogleThor Mitchell is a Product Manager at Google, focused on developer platforms. Thor joined Google's London office in 2006, before moved to Sydney, Australia in 2007 to work on the Google Maps API and Google Places API, and then on to California in 2012 to manage the Google... Read More →



Saturday March 8, 2014 5:00pm - 6:00pm CST
Austin Convention Center, Ballroom A

5:00pm CST

Argentina’s Creative & IT Sector in the U.S.
Argentine companies’ global projection is expanding as one quarter of its production is exported to international markets. In recent years the software and IT industry has registered a higher exportation percentage than the wine Industry. How is that possible? The combination of innovation capabilities, technological readiness and first-class creative local talent, has turned Argentina into a creative player in the international scene.”Argentina's Ambassador Talks About Creativity” will provide transparency about demographic, cultural, social and economic factors directly impacting Argentina as an Information Technology Outsourcing partner. In this panel Ambassador Cecilia Nahón, Cesar DOnofrio (CEO-Founder, Making Sense), Guibert Englebienne (CTO-Co Founder, Globant), Patricio Barreiro (Communications Manager, Innovar Group).
This Latinos in Tech session at the Holiday Inn is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP26373

Speakers
avatar for Cesar Donofrio

Cesar Donofrio

CEOMaking SenseFor the past 18 years Cesar has dedicated his time to create software products. He is co-founder and CEO of Making Sense since 2006, a international IT company specialized in providing innovative software products with great User Experience.
avatar for Silvina Moschini

Silvina Moschini

CoordArgentinaITSilvina is a former senior corporate executive with significant experience in one of the largest and most successful companies in the world. Prior to becoming an entrepreneur, Silvina was Vice President of corporate communications at Visa International, where she was... Read More →
CN

Cecilia Nahon

Ambassador of the Argentine Republic to the United States of AmericaEmbassy Of Argentina In Washington Dc


Saturday March 8, 2014 5:00pm - 6:00pm CST
Holiday Inn Town Lake, Sunflower Room

5:00pm CST

Beyond Unplugging: How to Stay Sane Online
If abstinence education can’t stop teens from getting pregnant, why are we preaching digital abstinence as the cure for information overload and online distraction? In this session we’ll dig into our digital and personal toolboxes to share the practices, habits, apps and gadgets that can foster a healthy relationship to technology.
Countless articles explain how to “unplug” and take internet sabbaticals – a kind of binge/purge approach to online living. This session’s speakers will kick off the conversation with their own thoughts and suggestions for how to find a middle way, and then open the floor for your ideas and tips: How do you maintain your health, sanity, and relationships while using tech tools?
If you worry that you shouldn’t be checking your iPhone in bed, but you’re not prepared to do something as radical as actually turning it off, this session is your chance to find and share strategies and ideas for staying sane and online.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22349

Speakers
avatar for Lauren Bacon

Lauren Bacon

Technology entrepreneur, author, business & leadership coachCuriosity LabsLauren is a seasoned entrepreneur, published author, business coach, and lifelong learner/teacher. A veteran online strategist with a background in design, she co-founded a successful eight-person digital agency... Read More →
avatar for Rohan Gunatillake

Rohan Gunatillake

Dir21awakeRohan is the creator of buddhify - the remarkable app which brings mindfulness, compassion and calm to all parts of your very modern life. Based in the UK, Rohan & his company 21awake create digital products which use the principles & practices of meditation and mindfulness... Read More →
avatar for Alex Soojung-Kim Pang

Alex Soojung-Kim Pang

Sr ConsultantStrategic Business InsightsI write about people, technology, and the worlds they make. My latest book, The Distraction Addiction, was published by Little, Brown and Company in 2013. I'm a senior consultant at Strategic Business Insights, a Silicon Valley consulting firm... Read More →



Saturday March 8, 2014 5:00pm - 6:00pm CST
Sheraton Austin, Capitol EFGH

5:00pm CST

Brand to Code: Building a Future Friendly PBS KIDS
Last year, PBS KIDS took on the daunting task of redesigning the brand for the modern media landscape including a complete overhaul of the Webby-award winning PBSKIDS.ORG.
During this process, a small internal team took on the challenges that come with redesigning a site with over 14 million monthly users for multiple platforms (desktop, tablet, phone, etc), transitioning interactive Flash to HTML and presenting content to both preschool non-readers and school age readers while maintaining the experience that kids love.
This case study/discussion will cover the whole process from concept to launch including challenges, compromises and a few moments of brilliance.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP21043

Speakers
avatar for Chris Bishop

Chris Bishop

Creative DirPBS KIDS DigitalChris Bishop is the Creative Director of PBS KIDS Digital, where he has designed websites, apps & games for kids since 2000. Most recently, Chris created the concept for the new PBS KIDS brand which launched online & on-air in 2013. He is from Syracuse... Read More →
avatar for Miguel Montanez

Miguel Montanez

Sr Creative TechnologistPBS KIDS DigitalMiguel's strength is in his versatility both as a designer and developer. Over the past 8 years, Miguel has honed his front-end abilities on projects for companies like National Geographic, NBC Universal, and Esquire Magazine. Couple that with... Read More →



Saturday March 8, 2014 5:00pm - 6:00pm CST
Austin Convention Center, Ballroom BC

5:00pm CST

Cat Cash: The Economy of Internet Cat Videos
Cat videos are no longer just an entertaining distraction between emails and facebook posts; they are now an economic force. In just the past year cat video "cat-lebrities" have inked movie and book deals, inspired touring festivals and are charting out new territory on web TV. What makes cat videos different from other YouTube sensations? Feline flicks transcend language and culture and have demonstrated an unrivaled traction with audiences; with many cat video stars moving successfully from fleeting meme to established brand. This panel of experts and entrepreneurs will discuss how cat videos are making the leap from YouTube to becoming an effective and genuine vehicle for fundraising, marketing, commerce and audience engagement. This session will include cat videos. The track is sponsored by the Knight Foundation.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP20156

Speakers
avatar for Will Braden

Will Braden

Creator, Henri Le Chat NoirHenri Le Chat NoirI make cat videos.
avatar for Ben Lashes

Ben Lashes

Mgmt Consultant & FounderA Weird MovieBen Lashes was described by Mashable as is the world's first meme manager and has successfully built brands for some of the biggest memes of all time including Keyboard Cat, Nyan Cat, Grumpy Cat, Scumbag Steve and Success Kid.
avatar for Scott Stulen

Scott Stulen

Curator, Internet Cat Video FestivalWalker Art CenterScott Stulen is an artist, dj and the new Curator of Audience Experiences and Performance at the Indianapolis Museum of Art. He is the former curator and producer of the Walker Art Center's Internet Cat Video Festival which has... Read More →
avatar for Grace Suriel

Grace Suriel

Dir, Social MediaAnimal PlanetGrace Suriel oversees social media strategy for Animal Planet, managing a fan base of 16 million across all social media platforms.



Saturday March 8, 2014 5:00pm - 6:00pm CST
Austin Convention Center, Room 12AB

5:00pm CST

Co-Parentology: How Tech is Empowering Parents
Recent reports blame social media for contributing to the increasing number of single parent homes, but there is data, in fact, Facebook—along with Skype, mobile phones, and other social collaborative tools that are keeping strengthening families - even parents that live in separate homes. This panel will open up the discussion of the growing epidemic of single-parent homes and how social media/technology impacts the family triangle - mother/father/children. We will have a guest panel of four parents (from diverse backgrounds) that are actively engaged in their communities and marrying technology with parenting in the fight to build stronger family and community. We will briefly discuss what social media/technology has done to damage our family and then we will discuss current and up and coming technologies that are changing the game of parenting. If you are a parent and geeked about how technology is being leveraged the better parenthood, you will want to attend this panel.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22797

Saturday March 8, 2014 5:00pm - 6:00pm CST
Hilton Garden Inn, Colorado

5:00pm CST

Connected Fitness 2.0: Shaping Healthy Behaviors
With the explosion of wearable devices, the quantified self is not just for data junkies anymore. Connected fitness starts with tracking activity and collecting data. It raises our awareness and helps us get off the couch. But how can we use this information to truly change behavior? The addition of personal goals and social challenges has added an inspirational element to the mix, and the next generation of connected health is moving from simple data analysis to personalized prescriptive actions. This session will explore the most effective ways to educate users on what their personal data means, methods for turning that data into actionable insights, and how technology is hacking human motivation.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP25502

Speakers
avatar for Christopher Glode

Christopher Glode

GMMapMyFITNESSAs General Manager, Chris is responsible for the Consumer line of business including the MVP subscription, mobile purchases, and all digital and physical goods offered by MapMyFitness. Chris has a deep background in mobile product, marketing, and location based applications... Read More →
avatar for Arthur Markman

Arthur Markman

Professor of Psychology & MktgThe University of Texas at AustinArt Markman is a professor of psychology at the University of Texas, director of the Program in the Human Dimensions of Organizations, and author of Smart Thinking, Smart Change, and Habits of Leadership.
avatar for Martha Wofford

Martha Wofford

VP, Head of CarePassAetnaMartha Wofford leads Aetna’s company-wide CarePass platform, delivering simple solutions to help consumers navigate the healthcare system. The program reports into Aetna’s Chairman and delivers an ecosystem of apps powered by an open, digital platform... Read More →


Saturday March 8, 2014 5:00pm - 6:00pm CST
Hilton Austin Downtown, Salon F

5:00pm CST

David Allan Introduces David Allen
David Allan, Managing Editor at the BBC.com, would interview David Allen, the author of the international bestseller Getting Things Done and the guru of personal productivity. Allan would also experiment implementing Allen’s ground-breaking methodologies around peak performance, time and stress management and harnessing the power of focus and vision.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP23601

Speakers
avatar for David G Allan

David G Allan

Editorial DirBBC TravelDavid G Allan is the Managing Editor for Feature sections for BBC.com. Prior to joining the BBC he was the online feature sections editor at The New York Times where he was also a frequent contributor and columnist. He has been an editor for Fodor’s, wrote... Read More →


Saturday March 8, 2014 5:00pm - 6:00pm CST
Hilton Austin Downtown, Salon JK

5:00pm CST

For Good & Profit: Impact Entrepreneurship FTW
Over the past few years we've seen a tremendous rise in social good for-profit enterprises. This session, which includes leading social good entrepreneurs and impact investors, will examine why we're seeing this boom and what the future of social enterprise might look like. We'll look at advantages social good companies have over traditional businesses (recruitment advantages, retention, etc). We'll examine why some social issues are best solved in a for-profit structure, and talk about what problems might best be left to traditional nonprofits. Finally, we'll offer resources and advice for aspiring social good entrepreneurs, based on our own experience founding, running, and investing in social good startups.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22389

Speakers
avatar for Rachael Chong

Rachael Chong

Founder & CEOCatchafireRachael Chong is the Founder and CEO of Catchafire, the world’s leading skills-based volunteer platform. Rachael has been named one of Fast Company’s Most 100 Creative People in Business, received the NYC Venture Fellowship, the Tribeca Disruptive Innovation... Read More →
TV

Tabreez Verjee

Founder & PartnerUprisingTabreez Verjee is a three-time entrepreneur and investor who co-founded Uprising to invest in and relentlessly support mission driven technology entrepreneurs pursuing epic endeavors that matter. Tabreez is also an active member of the board of directors at... Read More →


Saturday March 8, 2014 5:00pm - 6:00pm CST
Hilton Austin Downtown, Salon C

5:00pm CST

Full of Tomorrow: Brands, Technology and Miracles
Contagious Magazine Co-Founder Paul Kemp-Robertson and Leo Burnett Global Head of Social and Mobile James Kirkham take a look into their crystal ball, offering SXSW attendees a head-start on the most significant technological innovations that will redefine how brands connect with people.
“Full of Tomorrow” explores how technology might be empathetically applied to the natural cadence of our daily lives in order to make routine activities and behaviors more streamlined, meaningful or entertaining. This session will explore how brands can use their scale, reach, data and creativity to be the connective tissue between new technology and real people.
The “Full of Tomorrow” future, is one where brands are ideally positioned to create the kinds of small and vital wonders that we soon won't imagine being able to live without.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22587

Speakers
avatar for Paul Kemp-Robertson

Paul Kemp-Robertson

Co-Founder/Editorial DirContagious MagazineCo-founder & Editorial Director, Contagious (London, NYC, Singapore) After graduating with a master’s degree from Goldsmiths’ College in London, Paul started his career at corporate communications firm Maritz before helping to launch... Read More →
avatar for James Kirkham

James Kirkham

Global Head of Social & MobileArc Worldwide/Leo BurnettJames Kirkham is Leo Burnett Worldwide’s Global Head of Mobile and Social. Kirkham leads the combined social media and mobile capabilities of the advertising network, which has clients including P&G, McDonald’s, Coca Cola... Read More →


Saturday March 8, 2014 5:00pm - 6:00pm CST
Omni Downtown, Longhorn

5:00pm CST

How Game Development Is Like Breaking Bad
"Remedy Entertainment on how game development is like Breaking Bad: Cook, Deal, become the Kingpin."
Remedy Entertainment, developers of Max Payne, Death Rally, Alan Wake and their upcoming Xbox One title Quantum Break have always taken inspiration from popular culture. Remedy's Quantum Break will fuse gaming and television in a revolutionary new way. Matias Myllyrinne, CEO at Remedy will discuss how a modern day game company should think about quality when creating content, games as a service and adapting to distribution methods in the fast paced and ever changing game industry."
This SXSW Gaming Session at the Long Center is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27185

Speakers
avatar for Matias Myllyrinne

Matias Myllyrinne

CEORemedy EntertainmentMatias Myllyrinne, CEO of Remedy Entertainment is one of the key figures behind the company’s success. Matias is responsible for leading the studio. Since joining the company in 1999, he has helped build Remedy into one of the world’s leading independent... Read More →



Saturday March 8, 2014 5:00pm - 6:00pm CST
Long Center, The Kodosky Donor Lounge

5:00pm CST

How Mobile Is Changing the Research Universe
The smartphone has changed every element of research over the past few years – from the way consumers want to respond to inquiries (some 40% of research surveys are opened and completed on a mobile device) to the tools available to collect data and feedback to form research. However, it is the passive data that is being collected from the smartphone that is causing the most confusion, and frankly blurred legal lines, when it comes to the altered landscape of research. Is that data fair game? Or does the consumer own it? If mining passive data results in a better user experience, does it matter? Does the good outweigh the questionable?
This session will explore the different collection methods available, discuss in detail the changing definition of what research actually is (and isn’t), as well as the moral, legal, and ethical obligations researchers have as the above definition and collection methods continue to change.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24945

Saturday March 8, 2014 5:00pm - 6:00pm CST
Four Seasons, Four Seasons Ballroom

5:00pm CST

How South America is Redefining Internet Democracy
South American countries are playing an unexpected role in the debate triggered by the disclosure of confidential documents by Wikileaks and Edward Snowden.
Both Julian Assange and Snowden have been offered asylum by South American governments. Also, other key figures in the debate like journalist Glenn Greenwald and jurist Baltasar Garzón, are currently living in Brazil and Argentina.
In parallel, the region has recently produced innovative legislation, such as Chile's first 'net neutrality' law in the world, and Brazil's co-sponsored UN resolution 'the right to privacy in the digital era'.
As the region plans a new independent fiber optics network, will this emerging digital sovereignty make it a defender of human rights on the Internet?
In this talk, we will discuss how South American countries are adding a new perspective and voice to the digital privacy debate.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24832

Speakers
avatar for Emiliano Rodriguez Nuesch

Emiliano Rodriguez Nuesch

Digital DirCircus



Saturday March 8, 2014 5:00pm - 6:00pm CST
Holiday Inn Town Lake, Lantana Ballroom

5:00pm CST

How the Black Twitterverse is Changing Pop Culture
The most influential community on Twitter is the “Black Twitterverse”. Using the microblogging tool as a platform, Black Twitterverse continues to influence pop culture and political discussion in power shifting ways. It can turn middling TV shows into hits (think ABC’s Scandal) or force mainstream media to address the not-so-hidden racism of a TV icon ( e.g. Paula Deen). In this panel, we will discuss how the Black community is changing the landscape of popular culture via Twitter.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP21815

Saturday March 8, 2014 5:00pm - 6:00pm CST
Hilton Garden Inn, Red River

5:00pm CST

Human Connection: The Ultimate Digital Currency
Sexy technology, elegant UX, and savvy media buys are all of secondary importance when it comes to crafting engaging, social experiences. The most valuable digital currency for creating participatory content is in fact, good old fashioned, human connection.
Drawing from his experience creating viral hits Selfless Portraits and Snail Mail My Email, Interactive Artist Ivan Cash explains why people's universal desire for real, meaningful moments leads them to enthusiastically jump past hurdles and engage in ways that research and testing can’t possibly predict.
Cash goes on to assert that people are capable of so much more than 'share,' 'like,' and 'tweet' (they just need to be empowered) by using these projects as case studies.
Author of Snail Mail My Email, Cash's work has exhibited internationally and been featured in CNN, TIME, The Wall Street Journal, and Fast Company. He was recently recognized as an ADC Young Gun X.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP17548

Speakers
avatar for Ivan Cash

Ivan Cash

Interactive ArtistIvan Cash is a San Francisco-based Interactive Artist and freelance creative specializing in social, human-centric projects that inspire radical engagement and participation. He is founder of the Snail Mail My Email project and author of the accompanying book, as... Read More →



Saturday March 8, 2014 5:00pm - 6:00pm CST
Omni Downtown, Capital Ballroom

5:00pm CST

Mindful Productivity in a World of Interruption
We live in a world that interrupts us every five minutes. Those interruptions steal our focus and shift our mindset to accomplishing more rather than on what matters more. And that's a big problem.
These interruptions are happening so frequently that they just become noise. But here's the thing. Technology, social media and the Internet can do one of two things: distract us or attract us to what we really want out of life. Through this world of interruption, a new age of mindfulness -- married with proper use of systems and technology -- is on the horizon. Instead of productivity being at the forefront, mindful productivity will take its place.
In this panel the idea of mindful productivity in a world full of interruption is explored through the discussion of tactics, tips, and tools. Technology plays a role in this process, and how it can help (and harm) usher in the era of mindful productivity.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP21258

Speakers
avatar for Angel Chernoff

Angel Chernoff

Co-Founder/Personal Dev Blogger/Self-Help AuthorMarc and Angel Hack LifePassionate writer, admirer of the human spirit, and full time student of life, Angel Chernoff enjoys sharing inspirational advice and practical tips for life on her popular personal development blog "Marc and... Read More →
avatar for Marc Chernoff

Marc Chernoff

Co-Founder, Personal Dev Blogger, Self-Help AuthorMarc and Angel Hack LifePassionate writer, admirer of the human spirit, and full time student of life, Marc Chernoff enjoys sharing inspirational advice and practical tips for life on his popular personal development blog "Marc and... Read More →
avatar for Craig Jarrow

Craig Jarrow

AuthorTime Management NinjaCraig Jarrow is the author of Time Management Ninja - the blog rated one of the top 3 "most influential in productivity today" by Biz 3.0. Craig has been featured on CBS MoneyWatch, Huffington Post, Lifehacker, American Express Forum, and more.



Saturday March 8, 2014 5:00pm - 6:00pm CST
Courtyard Marriott, Rio Grande Ballroom

5:00pm CST

Mobile Means Business: Learn How to Get Ahead
ATTENTION: Priority Seating is available for this session. To take advantage of this opportunity, you will need to have a valid SXSW badge, and an activated SXsocial account. To get your priority seating, please go here: https://sup.sxsw.com/schedule/IAP26672
Mobile isn’t a new thing; it’s everything. Companies getting mobile right are seeing enormous revenue and market share gains, while companies getting it wrong are struggling to compete. The companies getting it right think mobile-first, at mobile-scale throughout the whole organization. They understand that success today won't come by simply extending what's working in other channels to mobile screens--it requires a complete and total mobile integration into their business strategy.
What are the best practices for developing a mobile strategy?
How does an organization embrace and spread mobile-first thinking?
How does a company go from executing mobile efforts to building a mobile business?
Sponsored by Urban Airship.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP26672

Speakers
avatar for Brent Hieggelke

Brent Hieggelke

CMOUrban AirshipBrent Hieggelke is the CMO of Urban Airship, which helps the world's top brands grow mobile engagement through push notifications, and in-app purchases and subscriptions. Previously, he spent a decade helping brands optimize digital marketing initiatives in executive... Read More →
avatar for Kevin Hurst

Kevin Hurst

VP Mobile ProductseBay
avatar for Ted Schadler

Ted Schadler

VP/Principal AnalystForrester Research
avatar for Arlie Sisson

Arlie Sisson

Mobile StrategyStarwood Hotels & Resorts



Saturday March 8, 2014 5:00pm - 6:00pm CST
Wanderlust, Wanderlust

5:00pm CST

Permission Engines: Facilitating Creativity
How do organizations such as Burning Man, Google, Maker Faire and The Flux Foundation enable people to consistently make such incredible inventions? What can businesses learn from these wildly creative and successful groups? They each prioritize the cultivation of “permission engines,” wherein innovations in art, science and technology flourish without limitation.
When people feel inspired, engaged, and supported, and are given permission to exercise their full creative potential, the opportunities for invention are endless. But how do you foster that kind of freedom in your organization? This diverse panel of thought-leaders will talk about their real-world experience with these models, and share the secrets of not only inspiring the very best creativity in your people, but also keeping them empowered to do even more.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24280

Speakers
avatar for Will Chase

Will Chase

Comm SpecialistBurning ManWill first attended Burning Man 2001. He was Burning Man's Web Team Project Manager and Webmaster from 2004-2009, and the Operations Manager and member of the Art Council for the ARTery (Burning Man's art department headquarters in Black Rock City) from 2003-2008... Read More →
avatar for Louise Glasgow

Louise Glasgow

ProducerMaker FaireLouise Glasgow, Producer, Maker Faire, Maker Media’s award winning event developed by Make Magazine which focuses on education within the DIY movement, celebrating art, craft, sustainability, engineering, science & technology. Integral to the conception of Maker... Read More →
avatar for Jessica Hobbs

Jessica Hobbs

Co-Dir, Artist & InstigatorFLUX FoundationOntological Engineer, Social Sculptor, and Instigator
avatar for Aaron Koblin

Aaron Koblin

Creative DirGoogleAaron Koblin leads Google's Data Arts Team in San Francisco. He is an artist and designer specializing in data and digital technologies. Aaron's work uses real-world and community generated data to reflect on cultural trends and the changing relationship between... Read More →



Saturday March 8, 2014 5:00pm - 6:00pm CST
Omni Downtown, Lone Star

5:00pm CST

Slamming Social Into High Gear; a GM Case Study on Social
GM Director of Social Media Communications Mary Henige, GM Social Center of Expertise lead Rebecca Harris, and Digiday’s John McDermont talk about how GM uses social to establish relationships before, during and after the sale. Hear about the new vehicle tech landscape, including self-driving cars, wearable tech, and infotainment.

Saturday March 8, 2014 5:00pm - 6:00pm CST
Waller Creek Boathouse 74 Trinity St, Austin, TX 78701

5:00pm CST

Telling the NSA to [Back] Off
Documents leaked by Edward Snowden show that the NSA is engaging in an unprecedented breach of our privacy, gathering data about every telephone conversation and online transaction it can. But don't worry, says President Obama: "Nobody is listening to your phone calls."
Is that supposed to make us feel better?
This panel will discuss what we can do to push back against widespread government surveillance. I will highlight some of the best practices for both individuals and companies who want to push back against this unconstitutional practice, ranging from a step-by-step walkthrough of anti-surveillance technologies to opportunities for activism to rein in these programs entirely.
Secret court decisions empowering three-letter agencies to invade the innermost recesses of our private lives should be fodder for spy novels, not part of a functioning democracy. It's time to say 'no way' to the NSA.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP20908

Speakers
avatar for Chris Conley

Chris Conley

Policy AttyACLU of Northern CaliforniaChris Conley is a Technology & Civil Liberties Policy Attorney at the ACLU of Northern California. As a lawyer and a computer scientist, he has worked to develop technical and legal resources that help individuals understand the intersection of... Read More →
EG

Evan Greer

Campaign MgrFight for the FutureEvan Greer has been organizing hard-hitting campaigns for over a decade, online and in the streets. She’s currently the campaign manager at Fight for the Future, the viral digital rights organization that was one of the main forces behind the infamous... Read More →


Saturday March 8, 2014 5:00pm - 6:00pm CST
Sheraton Austin, Creekside

5:00pm CST

The Cyborg Gaze: AR, Drones, Machine Vision
As members of technological society, we see the world through a computer-mediated eye. We are cyborgs, our experience enhanced by technology. Augmented, pervasive, and cyborg mediations of reality through AR, Drones, and Wearable (or Carryable) Computing affect global society profoundly. The cyborg vision of the world affects activism, markets, and the way we rewire our visual cortices into our devices. This panel will feature reportage from cyber-veterans Jon Lebkowsky and Patrick Lichty about disruptive and amusing developments in cyborg living and New Aesthetics.'

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP21685

Speakers
avatar for Jon Lebkowsky

Jon Lebkowsky

PrincipalPolycot Associates LLCJon Lebkowsky is an author, activist, sometimes journalist, and blogger who writes about the future of the Internet, digital culture, media, and society. He’s been actively associated with various forward-looking projects and organizations, including... Read More →
avatar for Patrick Lichty

Patrick Lichty

Lecturer, Digital Studio PracticeUniversity of Wisconsin-MilwaukeePatrick Lichty is a technologically-based media artist, writer, independent curator, co-founder of the performance art group Second Front, animator for the activist group, The Yes Men, and Executive Editor of Intelligent... Read More →


Saturday March 8, 2014 5:00pm - 6:00pm CST
Radisson Town Lake, Riverside Ballroom

5:00pm CST

The Gamers' Guide to Parenting
Gamers grow up and become parents. But societal values make gamers feel bad about time spent gaming, prompting players to retire controllers once babies are born. But gamers do not have to choose between parent and gamer. They can leverage their gaming skills to unlock hidden levels of awesome in kids, thanks to The Gamers’ Guide to Parenting. After all, kids are a game, a multi-genre one with great production values, complicated artificial intelligence, and in need of extensive quality assurance testing!
Presented by Dr. Carla Fisher, a gamer AND parent, it reflects her unusual background as a game designer with a doctorate in instructional technology and media from Columbia University.
Gamers and parents attending this session will better understand how to take their experiences and apply it to support childhood milestones. Game designers will learn new ways to marry progressive educational philosophies with engaging game mechanics.
This SXSW Gaming Session at the Long Center is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP20673

Speakers
avatar for Carla Fisher

Carla Fisher

Pres & FounderNo Crusts InteractiveDr. Carla Engelbrecht Fisher is a game designer with a data obsession who's work blends progressive educational philosophies, innovative game mechanics, and children’s curricular needs to create engaging interactive entertainment. She is recognized... Read More →


Saturday March 8, 2014 5:00pm - 6:00pm CST
Long Center, AT&T Education Room

5:00pm CST

The Intersection of Big Data & the Social Sector
You’ve probably already been on the receiving end of retail marketing and product recommendations all built upon data you have shared. Facebook, Twitter, and Amazon are all used to gather that information about their users which ultimately leads to a more customized experience for the individual, and a higher return on investment for the company. What if alongside the ads and recommendations there were similar opportunities that took into account and reflected the user’s social good interest to offer an even better user experience with a cause-driven purpose? The data is out there, but there’s no easy way for organizations trying to catalyze good to leverage it in a seamless way with other current online experiences. We’ll highlight social sector leaders who are capitalizing on data for good by examining the several use cases for how nonprofit data use can significantly impact fundraising, innovation, and disruption in the social sector.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24888

Speakers
BS

Brian Sasscer

Sr VP Strategic OperationsThe Case FoundationBrian’s title may be a mouthful, but the breadth of his work at the foundation is not easily captured. He’s responsible for the foundation’s “web presence” strategy. In the simplest terms, he oversees all of our “online stuff... Read More →



Saturday March 8, 2014 5:00pm - 6:00pm CST
Austin Convention Center, Room 6AB

5:00pm CST

The Most Influential Visualizations of All Time
Why do we produce charts, infographics, reports or, indeed, any kind of media? We do it to change the world and to influence people. Are you succeeding in doing that in your role?
We've chosen the 5 most influential visualizations of all time. Each of the charts in this list instigated change: one helped eradicate cholera, another revolutionized nursing. Each was authored by someone passionate and dedicated to a mission. We'll explain the context of each visualization and the author behind them. We'll also discover what we can learn from each and apply to our own work, whether it is data visualization or not.
You'll leave knowing not only more about the history of data visualization but about how you can create change in your own work.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24744

Speakers
avatar for Andy Cotgreave

Andy Cotgreave

Social Content MgrTableau SoftwareAs Tableau's Social Content Manager, Andy is responsible for generating and tracking amazing, engaging content relating to data. He developed Tableau's Visual Analytics course and writes on the subject for the Huffington Post and on his blog grav... Read More →



Saturday March 8, 2014 5:00pm - 6:00pm CST
Four Seasons, San Jacinto Ballroom

5:00pm CST

The Shareable City: Tech Transforming Urban Life
Modern cities are crowds of strangers. Urban dwellers live isolated from the neighbors surrounding them, making city life less fulfilling and secure. Now, the sharing economy is beginning to turn cities back into villages using the power of social networks. In this session, Founders John Zimmer and Joe Gebbia of Lyft and Airbnb will join technology reporter Doug MacMillan of the Wall Street Journal to explore how peer-to-peer platforms are making cities safer, more resilient, and more connected.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24447

Speakers
JG

Joseph Gebbia

Co Founder & Chief Prod OfficerAirbnbJoe is the co-founder and CPO at Airbnb. He leads the product team in creating meaningful experiences through intuitive design, and oversees Airbnb’s brand and product development. Joe draws on his previous experience as a designer at Chronicle... Read More →
DM

Doug MacMillan

Technology ReporterThe Wall Street Journal
avatar for John Zimmer

John Zimmer

Co-Founder PresLyftJohn is the Co-Founder and President of Lyft, a mobile app for friendly, safe, affordable rides from local community drivers. John (luckily) left Lehman Brothers in early 2008, where he spent two years after graduating from Cornell University’s Hotel School. He... Read More →


Saturday March 8, 2014 5:00pm - 6:00pm CST
Austin Convention Center, Room 10AB

5:00pm CST

Transportation Meets Tech: Mobile & Big Data
With car2go..we are using visualization mapping software based on daily trip and member data to give us insight on how a city moves. With over 600,000 members worldwide using our service, it is very important to show cities how folks are using collaborative consumption and travel patterns without owning a car. We are the pioneer of "1-way" trips of carsharing, and using this data allows us to have conversations with local, state, and federal government about how innovative technology can change behaviors and REALLY REDUCE CONGESTION, and no joke brings...brings an environmental friendly aspect to the conversation. Using Visualization Mapping Software is a critical piece in changing people's minds. our North American Headquarters is in Austin, Texas. We are in 26 major cities and 7 countries Globally...making us the largest in the carsharing category.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP26866

Speakers
avatar for Paul DeLong

Paul DeLong

CMOcar2goLive in Austin, Texas. Born in Cleveland, Ohio and graduated from Ohio University in 1996. Father of Maggie (6) and Sammy (8). Have worked for Daimler for 15 years and been with car2go ever since the start in North America. My expertise is in Behaviorial Change Marketing....and... Read More →



Saturday March 8, 2014 5:00pm - 6:00pm CST
Hyatt Regency Austin, Texas Ballroom 5-7

5:00pm CST

Wearable Computing: Now, Near & Next Generation
The Internet is abuzz with talk of Google Glass, and rumors of an impending "iWatch" from Apple have fanboys trembling with anticipation. Is all of this excitement hype or will this new genre of computing devices catch on with people outside of your tech department? We know what the low-hanging fruit is, so in this panel, experts from the technology, advertising, fashion and legal industries will explore where this technology is headed and what it means for the masses. As marketers, technologists, fashion designers and people who generally wear clothes, they'll also discuss what challenges and opportunities wearable computing will create for us now, in the near future and in the years to come.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP23824

Speakers
avatar for Chick Foxgrover

Chick Foxgrover

Chief Digital Officer4A'sChick Foxgrover leads the outreach to digital professionals in advertising, focusing on the discovery of important advances in digital marketing technology and practices. He also develops digital strategy for the 4A’s, overseeing the management of the association’s... Read More →
avatar for Alison Lewis

Alison Lewis

CEOSwitch EmbassyAlison Lewis is a fashion technology designer that pushes the boundaries between electronic design and fashion. She has created a dress with LED lights that responds to your heartbeat, jewelry that sends reminders of love, illuminated purses and more. She is a Parsons... Read More →
avatar for Gilly Segal

Gilly Segal

Counsel Advertising & Intellectual Property22squaredGilly joined 22squared from Alston + Bird, LLP, where she worked as a senior associate in the Technology, Privacy & IP Transactions Group. While there she focused her practice in intellectual property, advising clients on international... Read More →



Saturday March 8, 2014 5:00pm - 6:00pm CST
Hyatt Regency Austin, Texas Ballroom 1-4

6:30pm CST

The Untold Story of SXSW Interactive: An Oral History
When it started two decades ago, SXSW Interactive was a couple hundred participants and a handful of panel discussions, all crammed into a few rooms at a Hyatt in Austin. Today, it has become a launching pad for startups (including Twitter and Foursquare), a hunting ground for tech investors, a lab of forward-thinking ideas, and a lavish five-day party that draws 30,000 registrants.
How did this happen?
By gathering festival founders, big names in tech, early participants, and scene-watchers to the stage, we will find out. This uncensored oral history of SXSWi is the sometimes contentious, frequently messy, but ultimately triumphant story of how five days in March grew into one of the most important cultural and economic incubators of the new millennium.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP28251

Speakers
avatar for Robert Safian

Robert Safian

Editor in ChiefFast CompanyRobert Safian is editor and managing director of the award-winning monthly business magazine Fast Company. He oversees all editorial operations, in print and online, and plays a key role in guiding the magazine's advertising, marketing, and circulation efforts... Read More →


Saturday March 8, 2014 6:30pm - 7:30pm CST
Austin Convention Center, Ballroom BC
 
Sunday, March 9
 

9:30am CDT

Brave Broken World: The Death of VC As We Know It
Oh, the irony - a stagnant and decades-old financing model has long controlled the cutting edge of innovation and tech. Welcome to venture capital, an industry where the median venture investment loses money on funded startups, yet exercises nearly all control over which creative tech ideas see the light of day. It’s an industry only accessible to the most elite - where who you know often matters more than what you know.
In this talk, Alex Mittal, co-founder and CEO of FundersClub, will open the kimono on the venture capital industry. First, he will reveal what is, for many, a complete black box—the underbelly of a venture capital firm’s operations and business model, zombie VCs, and the historical performance of venture capital firms. Next, he will discuss how the industry needs to reinvent itself or die, and will describe early attempts at disrupting venture capital.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP18379


Sunday March 9, 2014 9:30am - 10:30am CDT
Hilton Austin Downtown, Salon C

9:30am CDT

Brazilian Startup Ecosystem Introduction
Steady growth, political and economical stability; along with social inclusion and development have helped Brazil achieve new world status beyond its long-standing fame as a vast and bountiful land. The country is working hard to strengthen its innovation ecosystem by supporting startups and investors, both local and international. In this session, you’ll gain insights into this exciting new trend and learn how you can participate from the experts with Apex-Brasil - Brazilian Trade and Investment Promotion Agency, Brazilian Association of Venture Capital and Private Equity (ABVCAP), Brazilian Association of Startups (ABStartups) and Start-Up Brasil.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP26985

Speakers
avatar for Gustavo Caetano

Gustavo Caetano

CEOSamba TechSamba Tech is the largest online video platform in Latin America, accounting with 100+ premium customers including the largest media groups, soccer teams, telecom carriers and e-commerce channels in Brazil. Its advanced technology and strong local industry knowledge makes... Read More →
BP

Bernardo Portugal

Board MemberABVCAPBoard Member at ABVCAP, the Brazilian Private Equity and Venture Capital Association; Co-founder and Board Member at CONFRAPAR PARTICIPAÇÕES S/A, a premier Brazilian technology private equity firm; Partner at Portugal Murad, a business law firm focused on M&A transactions... Read More →
avatar for Pedro Waengertner

Pedro Waengertner

Co-FounderAceleratechPedro Waengertner’s 17 year career has been dedicated to digital marketing, technology, and entrepreneurism. His time is also dedicated to educational pursuits as the Digital Marketing Director for the Post Graduate program at ESPM, Brazil’s most prestigious... Read More →


Sunday March 9, 2014 9:30am - 10:30am CDT
Hilton Austin Downtown, Salon D

9:30am CDT

Hacking Medical Training through Innovation
We are at the beginning of a historic era for innovation in health care delivery in the US due to the convergence of proliferation of mobile technology and changing health care delivery models toward value rather than volume-based care. Academic medical centers (AMCs) have the potential to be leaders in this era of delivery reform, but most have yet to display a commitment to delivery innovation on par with their commitment to basic research. This discrepancy is not due to lack of talent or innovative spirit in AMCs, but rather because of a paucity of training in designing and implementing end-user validated interventions and a lack of established pathways for career advancement in clinical innovation outside of research, among other barriers. The panel will explore how AMCs can become leaders in efficient, patient-centered, and commercially sustainable innovation by committing to disruptive changes in training the next generation of clinician-innovators.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22335

Speakers
MB

Madhura Bhat

FounderHealth for AmericaMadhura Bhat is a management and health professional with a decade of experience working with global brands, Fortune 500 companies, UN agencies, and NGOs to maximize the impact of their investments. Her broad range of expertise includes program management... Read More →
avatar for James Merlino

James Merlino

CEOCleveland ClinicJames Merlino, MD, is the Chief Experience Officer of the Cleveland Clinic health system, and is a practicing staff colorectal surgeon in the Digestive Disease Institute. He is also the founder and current president of the Association for Patient Experience. As... Read More →
avatar for Andrey Ostrovsky

Andrey Ostrovsky

Pediatrician, Startup CEOBoston Childrens HospitalPhysician and social entrepreneur. Creating disruptive technology to better health for vulnerable populations. Specialize in applying lean methodology to discovering social and commercial value of innovations in healthcare.
avatar for Krishna Yeshwant

Krishna Yeshwant

General PartnerGoogle VenturesDr. Krishna Yeshwant is a physician, programmer, and entrepreneur who has been working with Google Ventures since its inception. He first joined Google as part of the New Business Development team.



Sunday March 9, 2014 9:30am - 10:30am CDT
Hilton Austin Downtown, Salon JK

9:30am CDT

Innovation in Action in the Developing World
Warren Buffett said “Don’t just go for safe projects, take on the really tough problems.” From the global water crisis to female empowerment in Africa to re-defining international development we hope to explore how these important issues are leveraging innovative approaches to maximize outcome. We will hear from leaders in these fields on raising awareness and getting the job done. Each topic will have a chance to discuss the issue at hand, lesson learned, and the best-practices going forward. What binds these issues together is their innovative methods to complex issues in developing countries. Visit www.innovatorsplussocialgood.org
What are the biggest issues facing water today and tomorrow? What are the most innovative solutions?
How has storytelling changed women's lives in Africa?
International aid is often criticized as being detached from its beneficiaries, what are some new practices disrupting the old ways’ of development?

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP995342

Speakers
avatar for Chevenee Reavis

Chevenee Reavis

Dir of Strategic InitiativesWater.orgChevenee Reavis came to Water.org in 2010 to accelerate the impact of the organization and solutions in the water and sanitation sector through new types of collaboration and innovation.
avatar for David Rothschild

David Rothschild

PrincipalSkoll FoundationAs a Principal at the Skoll Foundation, David develops and structures funding opportunities to drive large scale change in the focus areas of the foundation, with an emphasis on water and sanitation, as well as addressing deforestation. He also manages a variety... Read More →
avatar for Alex Sardar

Alex Sardar

VP of ProgramsCounterpart InternationalAlex Sardar is an ardent advocate for the voice of citizen activists and leaders as they collaborate to find real solutions for real challenges across the globe. As Vice President of Programs at Counterpart International he currently leads the... Read More →
avatar for Ayla Schlosser

Ayla Schlosser

Founder and Ex DirResonateAs Resonate’s Executive Director Ayla leads strategy, builds partnerships, and oversees curriculum development and training. She was awarded the 2014 Brimstone Award for Applied Storytelling for her work with Resonate.


Sunday March 9, 2014 9:30am - 10:30am CDT
Austin City Hall 301 W 2nd St

9:30am CDT

Nano Size Me: The Science of Small Talk
ATTENTION: Priority Seating is available for this session. To take advantage of this opportunity, you will need to have a valid SXSW badge, and an activated SXsocial account. To get your priority seating, please go here: https://sup.sxsw.com/schedule/IAP27072
The “Sharing Economy” is not new – hundreds of years ago humans had systems of bartering and trading; now we have Etsy and Airbnb. This economic model is here to stay, so what is next? And how does digital play a role? Can anyone be a “micropreneur” these days?
Customized products—person-to-person shopping; nano shopping
Sponsored by Hill+Knowlton.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27072

Sunday March 9, 2014 9:30am - 10:30am CDT
Wanderlust, Wanderlust

9:30am CDT

The Future of Marketing: Advocacy
We’ve all heard the stats - Advocacy & Word of Mouth are more authentic and effective than traditional paid media. The challenge is scaling Advocacy so that you can reach as many people as mass media marketing does. In 2013, we finally saw the emergence of influencer and advocacy marketing as a scalable marketing channel. Brands can now harness the untapped power of their employees, customers & fans to promote their brands.
Research from Forrester and Edelman’s trust barometer has shown that customers will trust peers or a company’s employees for advice on their next purchases far more than advertisements or direct marketing.
By empowering employees & customer to be advocates and influencers who promote your brand, you can grow awareness, reach & revenue.
Join us to learn the strategies behind developing a successful employee & customer advocacy programs and hear real world examples of how advocacy can play a vital role in your marketing plan.
Sponsored by Dynamic Signal.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27226

Speakers
avatar for Jim Larrison

Jim Larrison

GM Corporate DevDynamic SignalPrior to DS, Jim was an early senior leader at other internet start-ups, including comScore Media Metrix and Adify, where he ran business development. Additionally, Jim worked at Information Resources, Lever Brothers, and Vision Quest Research in Chicago... Read More →


Sunday March 9, 2014 9:30am - 10:30am CDT
Hilton Austin Downtown, Salon E

9:30am CDT

What Happens When Health & Tech Meet Up?
For the first time in 50 years, the health care industry is facing a major disruption and is moving toward an at-risk/ACO model where opportunities are driven by transition. With the growing aging population and increase in chronic diseases in the U.S., health service providers are focusing on collaborated and coordinated care to create efficiencies, reduce readmissions, and ultimately, lower costs. Innovative medical technologies and big data will play a key role in the continuum of care, providing a real-time and holistic view of the patient’s health history to better inform decisions and help manage care. As health and technology continue to merge, investors have become more interested in funding digital health, giving startups a great opportunity for growth. In this panel session, some of the most prolific investors in digital health will discuss what excites them about the future of health care and why now is the time to reinvent the industry through innovation and collaboration

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP23902

Speakers
avatar for Malay Gandhi

Malay Gandhi

Chief Strategy OfficerRock HealthMalay works with Rock Health startups to design sustainable business models and leads all research efforts at Rock Health. He was previously with Deloitte Consulting, where he worked with leading payers and global pharma companies on growth issues... Read More →
avatar for Ted Maidenberg

Ted Maidenberg

General Partner & Exec OfficerThe Social+Capital PartnershipTed is a General Partner and Executive Officer at The Social+Capital Partnership.
avatar for Jack Young

Jack Young

Dir of Qualcomm Life FundQualcomm Life FundJack heads up the $100M Qualcomm Life Fund (QLF) at Qualcomm Ventures, which was recently ranked as one of the most prolific venture investors in the digital health sector. His investment interests are focused in the areas of intersection... Read More →



Sunday March 9, 2014 9:30am - 10:30am CDT
Hilton Austin Downtown, Salon G

11:00am CDT

Agile Methodologies from an Agile Continent
In recent years, Agile has impacted the way we create software. Delivering great digital experiences, arriving first to market and staying within budget is a growing dilemma in the technology space. We will talk about Agile Pods, a delivery model with an agile foundation, which addresses team dynamics, gamification and cultural bonding planted along a team maturity path. Agile Pods bring a better alignment between business and technology teams, driven by a culture of self-regulated teamwork and collaboration across skills, partners and country borders. We will show you examples of how this model works, and why it is impacting the way we create products. Why is Agility innovation coming from Latam? Latin Americans have dealt with turbulent economies, new legislation, and political shifts which have impacted their daily lives. It’s no surprise that the adoption and evolution of agile models has been so natural in the region, as adaptability and tolerance to change are part of their DNA.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27561

Speakers
avatar for Andres Angelani

Andres Angelani

Chief Solutions OfficerGlobantAndres is Globant's Chief Solutions Officer. A senior executive with extensive background in developing large-scale technology businesses. A proven leader, effectively deploying technology and business process strategies. His specialties areas include... Read More →
avatar for Pablo Brenner

Pablo Brenner

VP of InnovationGlobantVP Innovation @ Globant, the fastest growing software company in Latin America. Globant provides software development services to leading companies like Google, Linkedin, and Electronic Arts, among others,



Sunday March 9, 2014 11:00am - 12:00pm CDT
Holiday Inn Town Lake, Lantana Ballroom

11:00am CDT

Brands Driven by Artistic Communities
The beauty of community driven brands is the natural order of customer focus. Hear from three brands that have built - and recently launched - brands centered around artistic communities. Instagram, the preferred image platform, Spotify (who needs no introduction, especially in the live music capital of the world) and Shapeways, who is leading the 3-D Printing revolution will share their brands' growth through artists.
Join Bailey Richardson, Community at Instagram, Josh Karpf, Global Head of Social for Spotify, and Duann Scott, Designer Evangelist for 3-D printing innovators Shapeways.
This group will discuss how their artistic communities are transforming imagery, music and the maker movement.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP25687

Speakers
avatar for Jenny Dearing

Jenny Dearing

VPThe OutCast AgencyResponsible for strategy, development and delivery of services at The OutCast Agency.
avatar for Bailey Richardson

Bailey Richardson

CommunityInstagramBailey joined of Instagram in 2012 as a member of their Community Team. The Community Team shares the stories of Instagrammers around the world to foster a sense of community and inspire creativity.



Sunday March 9, 2014 11:00am - 12:00pm CDT
Sheraton Austin, Capitol EFGH

11:00am CDT

Building Next-Generation User Experiences at NASA
People imagine space software to be sleek and modern. But the tools NASA use today look nothing like their Star Trek counterparts. Instead, they're text-based, neon-colored, and complicated with age. This is a shame, but it's also an opportunity.
We're a small design team within NASA, working to break this trend. We want the interfaces astronauts, scientists, and astronomers interact with to be just as cool as we all dream them to be. We've redesigned systems for the Mars Curiosity Rover, the Kepler Space Telescope, and the Lunar Atmosphere and Dust Environment Explorer.
Join us in this session to see some of this work, and to learn how we're pushing NASA forward to the touch and gesture based future.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP18449

Speakers
avatar for Sam Hashemi

Sam Hashemi

2014 FellowCode for AmericaSam Hashemi is a 2014 Code for America Fellow. Previously, he was a product lead & designer inside NASA, building next-gen interfaces for (sometimes reluctant) space missions. His users have included astronauts aboard the International Space Station, scientists... Read More →
avatar for Steve Hillenius

Steve Hillenius

UX Researcher & DesignerNASASteve Hillenius is a UX Manager and Designer at NASA. He takes passion in understanding the complex world of space flight and distilling it down into minimalist usable interfaces. Steve has designed software for scientists and engineers to control the International... Read More →



Sunday March 9, 2014 11:00am - 12:00pm CDT
Omni Downtown, Capital Ballroom

11:00am CDT

Crowdfunding Global Entrepreneurship
The potential for Crowdfunding lies outside the USA. Emerging markets that have been cut off from the capital markets stand at a point in time to access billions of dollars of capital that will fundamentally challenge the United States' ability to stay competitive. Investors seeking alpha will be diversifying into emerging markets as innovation and technology moves from the money capitals to the idea capitals. Jason Best & Sherwood Neiss wrote the framework to legalize debt and equity crowdfunding. They are considered the fathers of the Crowdfund Investing movement. In their work for the World Bank and the US State Department they have traveled to over 25 countries. They have analyzed the landscape and potential for crowdfunding globally and will share their insights, key findings and learning’s with the crowd.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP17780

Speakers
avatar for Jason Best

Jason Best

PrincipalCrowdfund Capital AdvisorsJason W. Best co-authored the crowdfund investing framework used in the JOBS Act to legalize securities-based crowdfunding in the United States. He has provided US Congressional testimony on early-stage finance and attended the White House Rose Garden... Read More →
avatar for Sherwood Neiss

Sherwood Neiss

PrincipalCrowdfund Capital AdvisorsSherwood Neiss is often cited as one of the fathers of the Crowdfund investing movement. As a serial entrepreneur and investor during the credit crunch Sherwood saw a need for a change in outdated securities laws and did something about it—as a... Read More →


Sunday March 9, 2014 11:00am - 12:00pm CDT
Hilton Austin Downtown, Salon G

11:00am CDT

Crowdsourcing Diplomacy
This panel will illustrate how the State Dept is leveraging its social media network to address humanitarian crises. With 30 million fans and followers and over 1,000 social media practitioners worldwide, the Department is engaging its networks for social good. Through the combined resources of the Bureau of International Information Programs (IIP) and the Humanitarian Information Unit (HIU) the Department can now crowdsource projects that can have major impact in the daily lives of millions of people. The Humanitarian Information Unit’s initiative entitled “Imagery to the Crowd” takes satellite imagery purchased by the U.S. government and connects that imagery to the volunteer mapping community working on humanitarian emergencies, disaster response, and sustainable development. The partnership uses the department's large social media network to recruit new volunteer mappers, and to map new areas which are at risk of a humanitarian emergency.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP21573

Speakers
avatar for Hilary Brandt

Hilary Brandt

Dir, Office of Innovative EngagementUS Department of StateHilary Brandt is the Director of the Office of Innovative Engagement (OIE) in the Bureau of International Information Programs (IIP) at the U.S. Department of State. The Office of Innovative Engagement provides expertise in... Read More →
avatar for Joshua Campbell

Joshua Campbell

GIS Architect, Humanitarian Information UnitUS Department of StateMr. Campbell is a Geographer and GIS Architect at the Humanitarian Information Unit (HIU), a division of the Office of the Geographer and Global Issues, U.S. Department of State. He is the architect of the HIU’s geospatial... Read More →



Sunday March 9, 2014 11:00am - 12:00pm CDT
Austin Convention Center, Room 6AB

11:00am CDT

Everyone's a Curator: Do Museums Still Matter?
In the age of social media, everyone is a curator (or at least they think they are). Media-rich networks have empowered anyone with an interest in art to both disseminate and publish their own creative images and groupings of artworks—essentially, creative Internet users have the ability to assume the roles of curator, artist, and critic, all at the same time. Where do museums fit into this picture, and how can traditional museum curators align their practice with social media users to create meaningful cultural experiences with a public hungry for new ideas and personal resonance?
This panel will discuss the ways in which technology can enhance or strain against museum conventions, with a focus on digital projects that have fostered engaging art experiences. We will also examine how these projects point the way towards new methods of fulfilling the ultimate museum mission of being a place of insight and inspiration.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP20388


Sunday March 9, 2014 11:00am - 12:00pm CDT
Omni Downtown, Longhorn

11:00am CDT

How Creative People Arrive at Good Ideas
This is not a panel about “Aha! moments.” There will be no talk of lightning getting caught in a bottle or any other receptacle. We’re pretty sure that would kill you.
This is a conversation about process. While plenty of magical ideas have been brought into the world thanks to serendipitous moments or surprise flashes of brilliance, the most successful members of creative fields like comedy, advertising, and design have come to rely on something more repeatable than chance.
We’ll dig into the minutia of the rather unsexy systems that are implemented to produce very sexy ideas. Brainstorming, team building, idea vetting, client pleasing, and which color Post-it note makes you most creative will be just some of the topics explored. All the while, discussions will be steered more toward process and what one school of thought can teach the other.
By one way or another *ahem on-stage torture* we’ll find out exactly how the world’s most creative companies became exactly that.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP25744

Speakers
avatar for Scott Aukerman

Scott Aukerman

Comedy Bang BangScott Aukerman, also known as Mott Skokerman, Hot Saucerman or Scottabot, is the host of Comedy Bang Bang: The Podcast! Scott began his comedy career as a writer and performer on Mr. Show. Following the success of Mr. Show, Scott co-founded the popular UCB show that... Read More →
avatar for Erin Clift

Erin Clift

VP, Global Mktg & PartnershipsSpotifyAs Vice President, Global Marketing & Partnerships, Erin Clift is responsible for consumer and business marketing, revenue expansion and strategy, brand partnerships, and agency programs. In this role, Erin oversees the Spotify brand around the... Read More →
avatar for Brian Janosch

Brian Janosch

Creative DirCultivated WitBrian is the creative director and resident Midwesterner for Cultivated Wit.
avatar for Colin Raney

Colin Raney

Managing DirIDEOColin Raney is a Location Director and an Associate Partner at IDEO, where he leads the Boston studio.
WT

Will Tracy

EditorThe OnionEditor of The Onion, Will Tracy is the editor. Of The Onion.


Sunday March 9, 2014 11:00am - 12:00pm CDT
Courtyard Marriott, Rio Grande Ballroom

11:00am CDT

How Open Licensing Is Transforming Design
When designers share their work under an open license, they invite others to build upon and transform their designs without asking for permission, sometimes even using them commercially. A few years ago, the idea of letting non-clients steal your work was crazy; today, it’s a big part of how designers network, collaborate, and create professional opportunities for themselves and each other.
This panel will explore the possibilities of open design, with panelists running the gamut from small, community-driven projects to major industry players. Learn why attitudes about open licensing and Creative Commons have changed in the design world, and what those changes mean for designers’ careers.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22367

Speakers
avatar for Scott Belsky

Scott Belsky

Co-Founder & Head of Behance & VP Prod/Community, AdobeBehance-AdobeScott Belsky is Adobe's Vice President of Products-Community and Head of Behance, the leading online platform for creatives to showcase and discover creative work. Scott co-founded Behance in 2006, and served as CEO... Read More →
avatar for Elliot Harmon

Elliot Harmon

Senior Activist, Electronic Frontier Foundation [EFF]
Senior Activist, Electronic Frontier FoundationElliot is a senior activist at EFF. He advocates for free speech and the right to innovate online, with particular emphases on patents, copyright, open access, and intermediary liability. He lives in San Francisco.
avatar for Sofya Polyakov

Sofya Polyakov

Co-Founder & CEOThe Noun ProjectSofya is the cofounder and CEO of The Noun Project - a platform that simplifies communication by allowing anything to be communicated visually through symbols. She combines her passion for design and creative expression with business savvy to lead the... Read More →



Sunday March 9, 2014 11:00am - 12:00pm CDT
Austin Convention Center, Ballroom BC

11:00am CDT

How Social Technologies Create New Languages
In creating social messaging, marketers often depend on some purported truths in communication. Focus on short-form content. Write in your audiences' native language. Such maxims assume that our communities have rigid and immutable communication preferences.
In this session, we'll flip this assumption on its head. A growing body of empirical evidence -- from the realms of psychology, linguistics, and social marketing -- has shown that different kinds of social technology are themselves changing (and in some cases upending) language and communication norms and preferences across the world.
So, instead of asking “how do I create Facebook-friendly content?,” we'll show you how to ask and answer questions such as “how does this new Facebook design incentivize users to communicate in a completely different way?” And instead of putting social networking activity in its own behavioral silo, we’ll show you how online social language is changing the way we talk to each other offline.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP25292

Sunday March 9, 2014 11:00am - 12:00pm CDT
Sheraton Austin, Capitol ABCD

11:00am CDT

How to Build the Post-Human Brain
By 2040, humans just might be nearly indestructible, according to Ray Kurzweil and some of the world’s top scientists. Advances in technology and medicine will obliterate the maladies of today, and make life expectancy rates skyrocket. As humankind transcends physical pains and we live longer lives, the question remains: is our brain equipped to deal with an infinite lifetime of memories? And if not, then what happens to the way we remember our lives? Will we be able to download our thoughts and memories somehow? And where, then, does machine end and human begin? Join a discussion of futurists who live and work at the convergence of technology, memories, and science.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP26303

Speakers
avatar for Tim Chang

Tim Chang

Managing DirMayfield FundTim is a proven investor who has been named to the Forbes Midas List of Top Tech Investors. He is a trilingual global technology executive who has lived in Japan and has a decade of investing experience. He invests in early-stage companies that leverage the... Read More →
avatar for Daniel Kraft

Daniel Kraft

CEOSingularity UniversityPhysician, innovator & entrepreneur. Executive Director of FutureMed and Faculty Chair for Medicine at Singularity University
avatar for Alyson Shontell

Alyson Shontell

Sr ReporterBusiness InsiderAlyson joined Business Insider in July 2008 as the 6th employee. Formerly Sales Planner, Alyson is now a Senior Reporter. She primarily covers technology with a focus on startups.



Sunday March 9, 2014 11:00am - 12:00pm CDT
Radisson Town Lake, Riverside Ballroom

11:00am CDT

How to Get a Job in the Gaming Industry
Is your dream job to work in the video game industry? There are job opportunities not just in design, programming, and art – but for testers, marketing and PR, office culture, trade show coordinators, social media, customer support, creative services, and more. Join this panel of industry veterans that have held a variety of positions in the gaming space to learn about how they broke into the business, what skills are needed in this era of gaming, the tasks involved, and how to apply. This all-star panel of speakers from DeNA, Ubisoft, Xbox, and Twitch will answer any questions you throw at them about what it takes to build a career in games.
This SXSW Gaming Session at the Long Center is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22366

Speakers
avatar for Sarah Fuchs

Sarah Fuchs

Head of Culture & CommunicationDeNASarah Fuchs is the Head of Culture & Communication at DeNA. Sarah strives to create a culture within the company where every employee feels happy, engaged and proud to work for DeNA every day. Sarah has been working in the games industry for more... Read More →
avatar for Julian Gerighty

Julian Gerighty

Creative Dir, The CrewUbisoftStarting his career in the Ubisoft head office in Paris, Julian left for Ubisoft Shanghai in 2003, as International Brand Manager where he defined the marketing strategies for titles such as Splinter Cell: Pandora Tomorrow, Ghost Recon: Advanced Warfighter... Read More →
avatar for Andy Swanson

Andy Swanson

VP of SalesTwitchAndy is a 15 year veteran of the video game industry and to this day remains a passionate gamer. His gaming career began in 1998 in advertising sales at Future US. He eventually held the position of Publisher in Future's Games Group, which included Official Xbox Magazine... Read More →
avatar for Felicia Williams

Felicia Williams

Creative DirXbox StudiosA ten year veteran of gaming and thought leader within emergent entertainment technology, Felicia has worked as a designer, producer, brand manager and director for major studios including MTV Games, Ubisoft of Montreal and Microsoft Game Studios. Her project... Read More →


Sunday March 9, 2014 11:00am - 12:00pm CDT
Long Center, Dell Hall

11:00am CDT

I'll Show You Mine If You Show Me Yours!
A group of pros show off the first games they ever developed, so you can learn from their successes, failures, and hilarious life advice. These brave souls will drop their trousers (not really) and give live demos of the games that got them started. They will tell tales of late nights, show off stupid mistakes, share lessons learned and answer questions about how they earned their place in the industry, each highlighting the one piece of advice they wish they could give to their younger self.
The panel will wrap up with video submissions from gaming legends Jesse Schell, Will Wright, Raph Koster and more surprise interviews exclusive to the SXSW audience! Panelists will be hilarious, informative, and fully clothed. We promise.
This SXSW Gaming Session at the Long Center is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27195

Speakers
avatar for David Bisceglia

David Bisceglia

CEO/Co-FounderThe Tap LabDave is the Co-Founder and CEO of The Tap Lab, a Cambridge-based startup that develops social games with a real-world twist. His focus is in game design and business development. The Tap Lab is a graduate of TechStars Boston and winner of MassChallenge. Dave... Read More →
avatar for Noah Heller

Noah Heller

Entrepreneur in ResidenceAtlas VentureCurrently entrepreneur in Residence at Altas Venture, Noah previously worked as Product Director for Call of Duty @ Activision and Technical Designer for the original Xbox Live. He successfully launched Call of Duty: Zombies for iOS in 2011 and... Read More →
avatar for Ichiro Lambe

Ichiro Lambe

Founder/PresDejobaan Games LLCIchiro is Founder and President of Dejobaan Games, LLC, an independent Boston-area development studio. He's worked in the industry since 1993, co-founding Worlds Apart Productions (later Sony Online Entertainment Denver) in 1995 and Dejobaan Games in... Read More →
SS

Seth Sivak

Co-Founder/CEOProletariatSeth Sivak started in the industry as a gameplay programmer, and has been a product manager, lead designer and executive producer. He joined Cambridge startup Conduit Labs, which was later bought by Zynga, straight out of graduate school from the Carnegie... Read More →



Sunday March 9, 2014 11:00am - 12:00pm CDT
Long Center, The Kodosky Donor Lounge

11:00am CDT

Journalism Revolution 2.0
During this panel we will hear from leading innovators and digital natives on the evolution of the digital news platform. First came print, radio, and then television and each of these mediums have their own list of best practices. The same goes for digital, we will discuss how to master this new medium and contextualize news with new tools. This panel will also discuss some of the most innovative approaches being used today on the web. Unlike any other news medium digital has an arsenal of diverse platforms and tool, which are growing as technology expands.
We will also be discussing the intersection of broadcast news and social media, single-subject news platforms and how we can empower individuals with better information.
For more information: www.innovatorsplussocialgood.org

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP995343

Speakers
avatar for Nishe Modoyan

Nishe Modoyan

Connector+Social Good


Sunday March 9, 2014 11:00am - 12:00pm CDT
Austin City Hall 301 W 2nd St

11:00am CDT

Latinos: The Next Social Superstars
Everyone talks about the exploding influence Latinos have on society–from population growth to spending power, Hispanics are reshaping the cultural, social, political & economic landscape. Yet when it comes to mainstream media & general entertainment, the Latino talent pool has remained surprisingly small.
Finally, thanks to the ease & accessibility of smartphones, tablets & new technology, paired with the power of video sharing, a new crop of Latino social influencers are becoming the next generation of digital superstars.
In this session, we’ll provide the basic blueprint for how Latino content creators & aspiring talent can generate their own opportunities & maximize exposure for themselves by developing their own global platforms to showcase their work, engage an audience, and connect with advertisers,networks, & studios.
We’ll also discuss how the digital ecosystem is a fertile talent greenhouse & incubator for the next wave of big ideas & breakthrough Latin talent.
This Latinos in Tech session at the Holiday Inn is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP28069

Speakers
avatar for Beatriz Acevedo

Beatriz Acevedo

PresMiTú NetworkBeatriz is a Founding Partner and President of MiTu Network & HIP EntertainmentGroup. She brings to the companies over 20 years of entertainment industry experience, having created, developed and produced over 1,000 half-hours oforiginal, primetime programming in... Read More →
avatar for Doug Greiff

Doug Greiff

CCOMitú IncCo-Founder & Chief Creative Officer of the MiTu Network, as well as partner & Chief Creative Officer of the L.A. based production company, Hip Entertainment. Greiff has created, developed & supervised the production of numerous pilots, series and specials, including; Mexican... Read More →


Sunday March 9, 2014 11:00am - 12:00pm CDT
Holiday Inn Town Lake, Sunflower Room

11:00am CDT

Mobile Accessibility & 508 Compliance for Gov
Why is it important to focus on accessibility on your website? We'll show you how one highly dynamic and video-rich website was brought to life and then adapted for mobile—all while adhering to Section 508 compliance to meet accessibility needs of its users.
The U.S. Department of Veterans Affairs’ MakeTheConnection.net aims to reduce stigma and increase awareness of mental health resources and support for Veterans. The website features a video gallery with hundreds of Veterans’ stories, and includes a site-wide filter to deliver the most targeted content relevant to a specific Veteran visiting the website. Explore UI/UX considerations Make the Connection used to create an engaging experience for all of its users, and see what you can do to make sure you’re doing the same.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22867

Speakers
avatar for Jordan Sheckman

Jordan Sheckman

Dir of Web DesignReingoldJordan Sheckman is a DC area Web designer/developer, originally hailing from South Florida. He has a relentless passion for design and technology, and where they intersect on the Web.



Sunday March 9, 2014 11:00am - 12:00pm CDT
Four Seasons, San Jacinto Ballroom

11:00am CDT

Nano Size Me: How Small Communities Will Take Over the World
ATTENTION: Priority Seating is available for this session. To take advantage of this opportunity, you will need to have a valid SXSW badge, and an activated SXsocial account. To get your priority seating, please go here: https://sup.sxsw.com/schedule/IAP27066
The internet is a tool for connection. As people crave intimacy, online nano-communities emerge based on personal passions and interests. As a marketer, how do you capture and capitalize on this trend? This panel will explore how in the context of ever expanding social networks, online communities are evolving in a way that is uniting people around specific issues, and effectively bringing a higher level of intimacy and relevancy to social engagement.
Sponsored by Hill+Knowlton.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27066

Sunday March 9, 2014 11:00am - 12:00pm CDT
Wanderlust, Wanderlust

11:00am CDT

Navigating the New Handmade Economy
The handmade economy is a vibrant and growing sector, with increased online and in-person platforms to help makers and creatives build their businesses and sell their work. As events like the Renegade Craft Fair and Marker Faire and markets like the Brooklyn Flea draw hundreds of sellers and thousands of audience members and online platforms like Etsy, Ravelry, and BurdaStyle draw thousands of new users each month this panel investigates the emerging, nuanced challenges and opportunities facing handmade entrepreneurs. It will focus on: building a lasting business support network; distinguishing oneself on crowded online platforms; scaling up and building profitability while staying connected to the handmade community; and protecting one’s intellectual and creative property. This discussion between four experts who are makers themselves will put a spotlight on the innovative solutions DIY business owners are developing to navigate this quickly changing economic landscape.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP18796

Speakers
avatar for Sharon Fain

Sharon Fain

Co-Founder of the Academy of Handmade Artists & Supporters, Owner at Right Brain PrAcademy of Handmade/Right Brain PRSharon has worked with handmade artists through her public relations and communications agency Right Brain PR. Former clients have included Make.Shop.Live., CRAFTED... Read More →
avatar for Courtney Klossner

Courtney Klossner

Digital Content ConsultantPatreonLibrarian, band adviser, digital content manager, technology trainer and a lot of other things.
avatar for Rena Tom

Rena Tom

FounderMakeshift SocietyI am the founder of Makeshift Society, a coworking space for creative freelancers in San Francisco and Brooklyn. I am also a strategist and matchmaker for independent business owners, designers and developers, guiding them through the intricacies of small-batch... Read More →
avatar for Eleanor Whitney

Eleanor Whitney

Program Officer, New York Foundation for the Arts, Freelance WriterEleanor Callott Whitney is a strategic partnerships manager and creative programmer who is passionate about art, creativity and entrepreneurship. She is an entrepreneur, writer, rock musician, and educator raised in... Read More →



Sunday March 9, 2014 11:00am - 12:00pm CDT
Omni Downtown, Lone Star

11:00am CDT

Penicillin 2.0: Sensor-Driven Health
Consumer adoption of wearables and mobile sensors is set to skyrocket in 2014 and beyond, with increasingly complex devices bringing about the true realization of ‘the quantified self’. The impact these sensors will have on consumer life habits, health and the field of medicine signifies a set of complex and exciting challenges for technology designers, developers, engineers and executives.
Gadi Amit, founder of NewDealDesign and lead designer of health-tracking wearables as diverse as the Fitbit (adult activity), Sproutling (baby activity) and Whistle (canine activity), as well as medical sensors like the Insuline InsuPad, will discuss the ways wearables will fundamentally alter our measurement of health and interactions with medicine in the age of the quantified self. Gadi will also discuss how product designers and engineers can minimize user-product interaction through smart physical design, customization through 3D printing, body placement and device interoperabability.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27419

Speakers
avatar for Gadi Amit

Gadi Amit

Pres / Principal DesignerNewDealDesignGadi Amit is a San Francisco based designer behind some of the most innovative and lasting technology devices created over the last decade. The leader of NewDealDesign, Gadi was awarded the prestigious National Design Award for his unrelenting... Read More →



Sunday March 9, 2014 11:00am - 12:00pm CDT
Austin Convention Center, Ballroom A

11:00am CDT

Policymakers & Startups Can Build Ecosystems
To bolster our startup communities, strong collaboration is required for success. Policymakers at the local, state, and federal level can be a powerful partner for advancing startup ecosystems. One of the major problems is that a gap exists between the two. Policymakers aren't always aware of the startups in their area, and the economic impacts startups can bring. Likewise, startups don't always think to engage policymakers to bring awareness to their endeavors. The goal of this panel is to discuss how the two can work together to bridge the divide, and build thriving communities.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP20064

Speakers
avatar for Suzan Delbene

Suzan Delbene

HonorableUnited States House Of RepresentativesCongresswoman Suzan DelBene represents Washington state’s 1st Congressional District, and was first sworn into Congress in November 2012. The 1st District of Washington is home to Nintendo of America, the headquarters of Microsoft... Read More →
avatar for Gregory Ferenstein

Gregory Ferenstein

Technology Policy WriterTechCrunch
avatar for Darrell Issa

Darrell Issa

Member of CongressUS House of RepresentativesCongressman Darrell Issa represents the people of California’s 49th Congressional District in the United States House of Representatives, a seat he has held since 2001. The 49th District includes Camp Pendleton, the largest Marine Corps... Read More →
avatar for Brandon Pollak

Brandon Pollak

Dir, Global Affairs1776Brandon Pollak is the Director of Global Affairs for 1776, a global hub in Washington DC for startups tackling major challenges in education, energy, health care, smart cities, and other critical industries. Brandon focuses on global public policy, strategic... Read More →


Sunday March 9, 2014 11:00am - 12:00pm CDT
Hilton Austin Downtown, Salon C

11:00am CDT

Power & Privacy: What Superheroes Can Teach Us
Mobile computing and open government are bringing more people into government than ever before. As government managers develop requirements for app developers to create the tools that citizens will use to participate in government, they need to offer participants the right level of privacy so that they will feel comfortable participating, but not so much that people can abuse the system and others lose trust in it.
There are three interesting models of privacy that are embodied by Superheroes: Authenticated Identity (Tony Stark/Iron Man); Persistent Pseudonymity (Peter Parker/Spiderman and Clark Kent/Superman) and Anonymity (Bruce Wayne/Batman). I'll illustrate how each of these are already being used in civic apps and talk about what individuals should expect, government managers should require, and app developers should encode in terms of privacy and power from new citizen engagement tools.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP23604

Speakers
avatar for Gadi Ben-Yehuda

Gadi Ben-Yehuda

Innovation & Social Media DirIBM Center for the Business of GovernmentGadi Ben-Yehuda is the Director of Innovation and Social Media for The Center for the Business of Government. He speaks and writes extensively, delivering presentations all over the US and internationally. His articles... Read More →



Sunday March 9, 2014 11:00am - 12:00pm CDT
Sheraton Austin, Creekside

11:00am CDT

Print Is Amazing (...ly Profitable!)
"Print is dead" is so last year. 2013 alone saw the arrival of nearly 900 new titles. From Pitchfork to Style.com to Dr. Oz to Modern Farmer to allrecipes to Politico: across the media, in every niche, viable new magazines are launching. Even more remarkable is the fact that the survival rate for new launches is higher than it has been in decades. What do we know about print media right now, as it recovers from its near-death-experience? Print is different than it used to be. But it's enduring. It's brand-building. And—done right—it's profitable. Magazines launching successfully today are lead by publishers, technologists, editors, designers, and journalists who approach the the vintage craft of paper journalism in a revolutionary way. What have they learned? How can those lessons be applied to any start-up? What will the future of print look like? How can YOU use it wisely?

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP20825

Speakers
avatar for Paul Carr

Paul Carr

editor in chiefNot Safe For Work CorporationPaul Carr is a British writer, journalist, and commentator based in Las Vegas, who has “edited various publications and founded numerous businesses with varying degrees of abysmal failure." He is the founder and editor in chief of Not... Read More →
avatar for Jessanne Collins

Jessanne Collins

Editor in ChiefMental Floss LLCJessanne Collins is editor in chief of mental_floss, the National Magazine Award-nominated magazine for knowledge junkies, published nine times a year. Formerly managing editor at Out magazine, she is also the author of How to Be a Playgirl, a mini-memoir... Read More →
avatar for Ann Marie Gardner

Ann Marie Gardner

CEO Editor in ChiefModern FarmerAnn Marie Gardner is CEO and Editor-in-Chief of Modern Farmer, a print quarterly and website devoted to the people, policy, issues, animals, plants and technology of contemporary farming and food. Gardner was previously the Americas Bureau Chief of... Read More →



Sunday March 9, 2014 11:00am - 12:00pm CDT
Austin Convention Center, Room 12AB

11:00am CDT

Revenge of the Cancer-Fighting Nanobots
Can we game our way to better health? In 2013 HopeLab released Re-Mission 2, the follow-up to its groundbreaking video game for young people fighting cancer. Learn how brain science, an unconventional development model, and candid feedback from patients led to this next-generation health game. Insights include scientific markers for measuring impact in health games, tips on collaborating with game-industry experts, and why incorporating user feedback into design can make or break your game.
This SXSW Gaming Session at the Long Center is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP18223

Speakers
avatar for Fred Dillon

Fred Dillon

Dir, Prod DevHopeLabI am the Director of Product Development at HopeLab. We create products to improve kids' health and well-being. Our products include Re-Mission, a videogame for kids and teens with cancer, and Zamzee, an activity tracker and website experience designed to make... Read More →



Sunday March 9, 2014 11:00am - 12:00pm CDT
Long Center, AT&T Education Room

11:00am CDT

Should You Drop Out of School to Start a Company?
As the average student loan debt rises over $30,000 and options such as starting a company become more feasible for college-aged entrepreneurs, more young people will consider dropping out of college altogether. This panel will discuss multiple perspectives surrounding this question, including the value of staying in school for starting a company to dropping out to accelerate a career in entrepreneurship.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22954

Speakers
avatar for Michael Gibson

Michael Gibson

VP of Grants & Investor RelThiel Foundation
avatar for Cam Houser

Cam Houser

CEO3 Day Startup
avatar for Andrew O'Hara

Andrew O'Hara

Founder & CEOChiron HealthAndy O’Hara is the Founder and CEO of Chiron Health. A native of Iowa City, IA, Andy completed his bachelor’s degree in Finance at the University of Iowa. He spent the next four years as a stock analyst at William Blair & Company, a Chicago-based investment... Read More →



Sunday March 9, 2014 11:00am - 12:00pm CDT
Hilton Austin Downtown, Salon E

11:00am CDT

Smart Landscapes of the Future
“Innovation as a Dutch experience” Daan Roosegaarde, creative director of the social design lab Studio Roosegaarde. With studio’s in Rotterdam and Shanghai, he develops innovative, interactive landscapes that are accomplished through the objective of pulling technology ‘out of the screen’ and integrating it into the real world.
The key to accomplishing this task, believes Roosegaarde, is his Dutch attitude of artist-entrepreneur, which he considers equal parts “priest and entrepreneur” in order to perfectly merge technology and creativity. Through the creation of social designs that instinctively respond to sound and movement, he is able to pursue the widest possibilities of technological innovation. The New York Times called him 'a hippie with a business plan'.
Roosegaarde is best known for his internationally awarded projects such as ‘Dune’, ‘Intimacy 2.0’, 'Lotus Dome', ‘Sustainable Dance Floor’ and currently the 'Smart Highway' which are interactive and sustainable roads.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP26255

Speakers
avatar for Daan Roosegaarde

Daan Roosegaarde

Creative DirStudio RoosegaardeDaan Roosegaarde: “A hippie with a businessplan"



Sunday March 9, 2014 11:00am - 12:00pm CDT
Hyatt Regency Austin, Texas Ballroom 1-4

11:00am CDT

Stories Travel Fast: Tech Tourism Transformation
How do you bring a travel destination to life using technology and digital storytelling? In 2010 direct spending by resident and international travelers in the U.S. averaged $2 billion a day, $86.6 million an hour, $1.4 million a minute, and $24,000 a second. The number has only risen since. Clearly travel is a significant industry, but in many ways slow to adopt new technologies. This panel is an examination of a digital savvy, experience-driven travel culture from the professionals tasked with using the online to kick you offline. Digital platforms are facilitating immersive video experiences, real-time tours and peer-to-peer experience commerce. From discovery sites that allow groups of adventure travelers to help each other explore the hidden wonders of the world, to storytellers using the web to weave dynamic narratives, digital is ultimately changing our path to inspiration and the tools for which we research, book and explore the world at large.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24183

Speakers
avatar for Leslie Guettler

Leslie Guettler

MgrLos Angeles Tourism & Convention BoardLeslie Guettler is the founder Career Girl Travels Blog, a travelogue aimed at working professionals, and has nearly a decade of social media travel experience. She is currently the social media manager for Discover Los Angeles, a social media... Read More →
avatar for Jimmy Keown

Jimmy Keown

Sr Digital Strategic PlannerDigitaria InteractiveI've made it my mission to always be one step ahead. Fueling client business and communications through a creative and thoughtful strategic approach. The core of my passion involves nurturing transformational ideas and integrating them... Read More →
avatar for Seth Kugel

Seth Kugel

Journalist/Travel WriterThe New York TimesI'm a freelance journalist who currently writes the Frugal Traveler column for the The New York Times. Before that, I lived in Brazil, where I was correspondent for GlobalPost and a contributor to the Times; I've also covered the Bronx, immigration... Read More →
avatar for Dylan Thuras

Dylan Thuras

FdrAtlas ObscuraDylan's pursuit of the unusual began as a teenager exploring abandoned buildings in the mid-west and eventually took him and his wife Michelle to Budapest, to explore Eastern Europe's hidden and wondrous locales.



Sunday March 9, 2014 11:00am - 12:00pm CDT
Hyatt Regency Austin, Texas Ballroom 5-7

11:00am CDT

Techie Trekkies: Bringing Star Trek to Life
From tablets to 3D printers to smartphones, Star Trek has given life to some of today’s hottest technologies. 40 years after the show’s launch, technology has finally advanced to where we are able to live in the future, and not just replicate but recreate these props for global use and benefit.
One of the most coveted devices from the Starfleet is the medical tricorder, a swiss army knife of hospital grade capabilities used for diagnosing any medical condition. With recent advances in sensors, imaging and mobile technology, Scanadu is finally bringing this device to life, and to the masses. The Scanadu Scout has the potential to disrupt the entire healthcare system.
Join Rod Roddenberry, son of Star Trek creator Gene Roddenberry, and Walter de Brouwer, CEO and Founder of Scanadu, as they discuss the ways in which the innovations imagined in the movie are inspiring entrepreneurs and coming to life today.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24946

Speakers
avatar for Sam De Brouwer

Sam De Brouwer

Co-FounderScanaduSam de Brouwer is a technology entrepreneur, advocate and co-founder of Scanadu, a NASA Ames Research Center based company with the mission of making this the last generation to know so little about our health.
avatar for Rod Roddenberry

Rod Roddenberry

CEORoddenberry EntertainmentEugene Wesley Roddenberry, Jr., is the guardian of the Roddenberry legacy and champions its timeless and universal ideals to new generations through creative and inspiring science fiction productions, merchandise, publishing, underwater adventures and... Read More →


Sunday March 9, 2014 11:00am - 12:00pm CDT
Hilton Austin Downtown, Salon JK

11:00am CDT

The Connected Body - Can We Get Value from Wearables
From health trackers, like the Basis band and Nike Fuelband, to communications devices including Google Glass and the widely-anticipated iWatch, the wearables market is poised to top $12 billion by 2018. This growth prompts important questions around the future of the category and the value wearables bring. Do we need more places on our bodies to read email and get online? Do we know what to do with all the data, like 24/7 heart rate and sweat levels? Are wearables about offering short-term gratification, (can I find a restaurant/fit into my swimsuit?) or providing real lifestyle changes (I want to live longer/give up my smartphone)? We will focus on how wearables can provide greater value to your health. Health-related devices are estimated to be 60% of the wearables market, so understanding the health market will be key to the future. We will look at how form factors will evolve and explore the growing role of mobile and software in providing deeper, richer insights into our health. This track is sponsored by Kaiser Permanente.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22381

Speakers
avatar for Yijing Brentano

Yijing Brentano

VP, Strategic Initiatives & Mobile HealthSprintYijing Brentano is the Vice President of Strategic Initiatives and Mobile Health at Sprint where she is responsible for developing and executing a company-wide strategy to sharpen Sprint’s focus on Mobile Health and to grow market share... Read More →
avatar for Bonnie Cha

Bonnie Cha

Sr ReviewerRe/CodeBonnie Cha began covering technology in 2002, and is currently a senior reviewer at Re/code. Previously, she spent eight years at CNET reviewing various consumer electronics, including printers, software, and smartphones, as well as reporting on the wireless ind... Read More →
JH

Jef Holove

CEOBasis Science IncJef leads Basis leveraging his years of consumer technology experience. Prior to joining Basis in 2011 he was CEO at wireless photo start-up, Eye-Fi, taking the company through its 2007 launch to the international retail distribution of its device and cloud service... Read More →


Sunday March 9, 2014 11:00am - 12:00pm CDT
Hilton Austin Downtown, Salon F

11:00am CDT

The New Augmented Order: Gov & Augmented Reality
Imagine a future where border crossings occur safely within seconds; humans act as sensors during disaster and emergency response; and we travel freely through a secure airport environment. Augmented Realty technology helps make complex decisions faster and more effectively, transforming the way we live, work, and interact. How might AR transform the way we interact and engage with government agencies and design public services?
"The New Augmented Order" will paint a bold new vision for transformation of public service delivery through the lens of augmented reality.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP25232

Speakers
avatar for Christian Doolin

Christian Doolin

GovLab FellowDeloitte ConsultingChristian’s current work is focused on immersive learning technologies and augmented reality for government clients. Christian is a Design Lead for Deloitte’s Center for Immersive Learning, leading the design and development of gaming, simulation... Read More →
avatar for Alan Holden

Alan Holden

Sr ConsultantAdvocacy4me.comAn experienced public speaker, facilitator, and entrepreneur, Alan’s interests lay at the intersection of strategy and innovation. He has published numerous papers focused on envisioning how emerging tools and technologies can be used to solve complex... Read More →
avatar for Carmen Medina

Carmen Medina

Rebel at WorkRebels At WorkCarmen is a Recovering Fed (recoveringfed.com) and a Rebel at Work (rebelsatwork.com) She retired in 2010 from a 32-year career at CIA. Today she cares about making sense of a quickly-evolving world, helping Rebels at Work, understanding meaning in a connected... Read More →
avatar for Vignon Zinsou

Vignon Zinsou

Mktg Analytics MgrVZ WorksVignon has over eight years of management and technology consulting experience with clients ranging from financial institutions and commercial industry to federal agencies. Vignon's passion lies in the creative applications of technology and strategy to drive... Read More →



Sunday March 9, 2014 11:00am - 12:00pm CDT
Austin Convention Center, Room 10AB

11:00am CDT

The Tyranny of Edward Tufte
1. Collect all the data.
2. Design all the data with integrity.
3. ???
4. Achieve universal knowledge and understanding.
When Edward Tufte tweets mockingly of the leaked NSA slides, he does so as the self-anointed king of presenting evidence. Empiricism’s head cheerleader, he has built an empire on telling everyone—lowly marketer to NASA bigwig—what Truth looks like.
And we eat it up.
But he has also perpetuated a culture where power is held by those with the data. As we shift our appreciation for discourse to those with the willingness and know-how to compress communication into bits and bytes of data-visualization and infographics, to what dangers do we open ourselves up? Do we move towards a future where we communicate solely via visualization, swap talking for looking, and seek to represent our own nuanced belief systems with universal iconography?

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP19350

Speakers
avatar for Gabriel Schaffzin

Gabriel Schaffzin

Researcher & Designer & BuilderSkepticHaving used his degree from Babson College to work at organizations as small as his own start-up to multi-national corporations, Gabi returned to the academic world three years ago to earn his graduate degree at the Dynamic Media Institute at... Read More →


Sunday March 9, 2014 11:00am - 12:00pm CDT
Four Seasons, Four Seasons Ballroom

11:00am CDT

Your Brand, Your Market & Why DC Cares
Building a tech product takes a lot of time and focus. Ensuring the market exists to create and sell that product takes just a little more. While what’s happening in Washington is heavily guided by special interests, the influence technologists can have in innovation hubs around the country is not often talked about, but fundamentally important. These tech communities, particularly Austin, have the attention of policymakers (and competing markets) and it’s an opportunity for you to educate them about your product, your company and the dynamism of our industry. It’s these stories that travel back to DC where they can be developed and leveraged by regional and national tech advocates to address the challenges that face your business: funding, intellectual property, skilled immigration, data regulation, STEM, infrastructure priorities, and others. This panel will explain how Austin and other tech hubs across the country are working to disrupt the trend of DC-centric policy development.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP25713

Speakers
avatar for Gene Austin

Gene Austin

PresBazaarvoiceGene has served as Chief Executive Officer since February 2014, president since May 2013 and as a member of our board of directors since November 2013. Gene has more than 30 years of experience delivering results in high-growth technology companies, with a particular... Read More →
avatar for Michael McGeary

Michael McGeary

Sr StrategistEngine


Sunday March 9, 2014 11:00am - 12:00pm CDT
Austin Convention Center, Room 9ABC

12:30pm CDT

#siliconvalleyproblems: Can We Fix the Tech Mess?
Owen Thomas is the editor-in-chief of ReadWrite, one of the most widely respected and read technology sites on the Web. But before he got there, he spent 17 years working in the trenches of technology journalism, from the scathing, groundbreaking Suck.com to the trendsetting Red Herring to the fearsome Valleywag. In this talk, Owen will share what he's learned from taking on the Valley's reality distortion field and telling the unvarnished truth about entrepreneurs, investors, and other bubble blowers. He'll also talk about what he's learned about using the Web as a tool for journalism, crafting narratives and telling stories in ways that are uniquely suited to the online world, as well as managing some of the Web's best and most unruly editorial teams.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP17951


Sunday March 9, 2014 12:30pm - 1:30pm CDT
Hilton Austin Downtown, Salon C

12:30pm CDT

'Open Source' Foreign Policy in the Digital Age
“No one person, no one alliance, no one nation, no one of us is as smart as all of us thinking together.” - former Supreme Allied Commander at NATO Admiral James Stavridis, Dean of The Fletcher School
How are governments, NGOs, and international business leaders leveraging social/digital tools to build partnerships across boundaries, cultures, disciplines, and sectors? This panel organized by The Fletcher School of Law and Diplomacy brings together multidisciplinary expert experience from NATO, USAID and the US Department of State to examine the opportunities and challenges of “Open Source” problem solving in this turbulent 21st century.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP21295

Speakers
avatar for Spencer Ackerman

Spencer Ackerman

US National Security EditorThe GuardianSpencer Ackerman is the US national security editor for the Guardian, and is one of the paper's reporters on the NSA surveillance disclosures provided by whistleblower Edward Snowden. Before that, Ackerman was a senior writer for WIRED, where... Read More →
avatar for Joshua Haynes

Joshua Haynes

Sr Dev Technologist & Media AdviserUSAIDJoshua Haynes is a Senior Development Technologist + Media Adviser at USAID, where he focuses on the nexus of technology, media, civil society, Internet freedom, information security and democracy, human rights and governance. Previously, he... Read More →
avatar for Farah Pandith

Farah Pandith

Special Rep to Muslim CommunitiesKennedy School Of Government - HarvardFarah Pandith was appointed Special Representative to Muslim Communities in June 2009. Her office is responsible for executing Secretary Clinton’s vision for engagement with Muslims around the world on a people-to-people... Read More →
avatar for James Stavridis

James Stavridis

Dean, The Fletcher SchoolThe Fletcher School at Tufts UniversityJames Stavridis is Dean of The Fletcher School of Law and Diplomacy at Tufts University, the oldest graduate only school of international affairs in the United States. A retired four star Admiral in the U.S. Navy, he... Read More →


Sunday March 9, 2014 12:30pm - 1:30pm CDT
Austin Convention Center, Room 9ABC

12:30pm CDT

Animal Madness
If you want to understand the human mind and behavior, look at another animal. People, for example, aren't the only animals to lose their minds. Plenty of other creatures do too--from compulsive dolphins to depressed dogs. Luckily, almost all of us can recover. In this talk, Laurel Braitman takes us on a journey through the surprising history of insanity in the animal kingdom to argue that almost everything we know about the unhinged human mind, we learned from other animals first. From suicidal horses and compulsively masturbating orangutans of the late 19th century, to today's nervous dogs with OCD, zoo gorillas with human psychiatrists, and parrots on Prozac--other animals reflect what's most incredible, most disturbing, and most hopeful, about being ourselves.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27428

Speakers
avatar for Laurel Braitman

Laurel Braitman

Writer/ MIT PhDAnimal MadnessLaurel Braitman is author of Animal Madness: How anxious dogs, compulsive parrots and elephants in therapy help us understand ourselves (Simon & Schuster, June 2014). She has written for Pop Up Magazine, The New Inquiry, Orion and a variety of other publications... Read More →



Sunday March 9, 2014 12:30pm - 1:30pm CDT
Hilton Austin Downtown, Salon JK

12:30pm CDT

Austin: Home of the Journey Entrepreneur
Journey entrepreneurship is a unique path which results from the "journey capital" of the founder. Your journey capital is the sum of experiences, relationships, knowledge, passions, skills and capabilities accumulated through your life.
Journey entrepreneurs have a fundamentally different approach to their ventures than other entrepreneurs. Their venture is a direct expression of their unique perspective and they focus on problems they love. This means that they use the elements of product, people, customers, capital and time in a unique way. Tools such as business planning, lean, etc. have to be modified (and often discarded!) for the journey entrepreneur.
While journey entrepreneurs - Steve Jobs, Richard Branson, John Mackey - are found everywhere, Austin provides a unique support system for journey entrepreneurs. Why? Austin is a city that helps people discover and express themselves. Starting a journey business is a natural next step!

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP25444

Speakers
avatar for Bijoy Goswami

Bijoy Goswami

Journey StewardBootstrap Austinfounder Bootstrap Austin, author The Human Fabric


Sunday March 9, 2014 12:30pm - 1:30pm CDT
Hilton Austin Downtown, Austin Chamber Offices

12:30pm CDT

Cloud Robotics: Instant Scalability & Capability
What if you could instantly download a new set of skills simply by plugging your brain directly into the Internet? This “Matrix like” capability will soon be a reality for robots, creating scalable machines without the limitations of onboard memory and software. In the cloud-based future, robots will take advantage of the Internet as a resource for massively parallel computation and real-time sharing of resources. Aided by “The Internet of Things”, “Networked robots” will leverage the broad availability of networking and incorporation of open-source, open-access, and crowdsourcing to extend previous concepts and capabilities through access to a global library of images, maps, and object data -- while performing analysis and learning. As a result, cloud robots have the potential to become aware than oblivious, more social than solitary, and more like companions than tools. Part of the IEEE Technology for Humanity Series.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP19916

Sunday March 9, 2014 12:30pm - 1:30pm CDT
Hyatt Regency Austin, Texas Ballroom 5-7

12:30pm CDT

Communicating with Humor: Perils & Best Practices
If Winston Churchill had it right--a joke is actually a “very serious thing.” And social good marketers are on board. Increasingly, nonprofits are breaking through the tried-and-true PSA fray by startling us with humor. From McCann Melbourne’s “Dumb Ways to Die” on behalf of Metro Trains to Matt Damon’s “Toilet Strike” on behalf of Water.org, very serious issues, even matters of life and death, are getting the humor treatment. But does funny have merit outside of the initial guffaw? Can public service advertisers effect real change by appealing to audiences’ funny bones? This panel will examine recent success stories and best practices for comedic delivery of important information, when and why humor works and pitfalls to avoid.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24517

Speakers
avatar for Jon Flannery

Jon Flannery

Exec Creative DirJon Flannery is executive creative director at Draftfcb Chicago overseeing accounts including Kmart, Dow Chemical, and The Shelter Pet Project. Flannery joined Draftfcb in 2009 as SVP, creative director on KFC. Most recently he served as EVP, group creative director... Read More →
avatar for Sheri Klein

Sheri Klein

VP, Dir of ResearchAd CouncilSheri Klein has been with the Advertising Council since 2005. She is responsible for advising the planning and research process for the Ad Council’s public service campaigns. She is also responsible for evaluating campaign effectiveness and conducing... Read More →
avatar for Mike McCamon

Mike McCamon

Chief Community OfficerWater.orgMike McCamon directs outreach and online development for Water.org. His career includes leadership roles at Bluetooth SIG, Apple Computer, Iomega and Intel in the U.S. and Europe.
avatar for Baratunde Thurston

Baratunde Thurston

Co-Founder & CEOCultivated WitBaratunde is the co-founder of Cultivated Wit. He's also a comedian, author and former director of digital for The Onion. His responsibilities included producing the “War For The White House” 2008 election coverage, helping the company adapt its storytelling... Read More →


Sunday March 9, 2014 12:30pm - 1:30pm CDT
Austin Convention Center, Room 12AB

12:30pm CDT

Corporate Innovators for Social Good
While some global enterprises have corporate social responsibility departments that create marketing campaigns that highlight social good, some innovative brands are becoming a driving force for true global change and social impact.

Companies believe that by having a CSR that they are meeting the needs the community, but how do certain leading brands instill diversity, social impact and innovation into the DNA of their culture and business model? What lessons can you learn from these global brands so you can use their models, insights and principles to create social impact through your company or organization? For more information visit www.innovatorsplussocialgood.org

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP995344

Speakers
avatar for Natalie Cofield

Natalie Cofield

President/CEOGreater Austin Black Chamber Of Commerce
avatar for Suzi Sosa

Suzi Sosa

CEO and Co-FounderVERBI am the Co-Founder and CEO of Verb, Inc., a social enterprise dedicated to unlocking the power of entrepreneurship for global good. We operate massive social entrepreneurship competitions in partnership with corporations and foundations. These competitions connect... Read More →


Sunday March 9, 2014 12:30pm - 1:30pm CDT
Austin City Hall 301 W 2nd St

12:30pm CDT

Curating Serendipity in Online Music Communities
Serendipity happens when we stumble upon an unknown book or album tucked away on the shelves... and it thrills us. In this session, we will use the online music community What.CD as a model for thinking about how to meaningfully curate serendipity. We will also consider how user-curated album collages empower us to discover new artists, share unique cultures and preserve rare musical traditions.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP20674


Sunday March 9, 2014 12:30pm - 1:30pm CDT
Omni Downtown, Capital Ballroom

12:30pm CDT

Democracy Took Over My Government, Now What?
Join the social engagement gurus employed by New York City and the State of Michigan as they share their process of organizing tens of thousands of people in an online conversation that included public debate and resolution to the tune of a $14 billion budget and the suggestions for efficiency from 50,000 state employees.
This session shares lessons learned and best practices about building a successful and sustainable citizen engagement initiative.
An open dialogue has never been more imperative or more possible than in the digital age. It is a built-in expectation capable of generating and maintaining new government revenue streams, changing business, satisfying citizens and looking at democracy as it was intended: by the numbers.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP17458

Speakers
AH

Ari Hoffnung

New York City Deputy ComptrollerCity of New YorkAri Hoffnung has been a leader in promoting transparency and civic engagement initiatives since he joined the Comptroller’s Office in 2010. He is the driving force behind Checkbook NYC, a website that empowers the public to keep an... Read More →
avatar for Nicole Sunstrum

Nicole Sunstrum

Dir of Social MediaUniversity of MichiganNicole has over four years experience coordinating statewide public sector social engagement initiatives. Before assuming her current role as the Director of Social Media for the University of Michigan, Nicole was responsible for managing a... Read More →



Sunday March 9, 2014 12:30pm - 1:30pm CDT
Austin Convention Center, Room 6AB

12:30pm CDT

Don't Be Ned Stark: Change Your Institution & Live
Clay Shirky has said that the only institutions that will thrive in the Internet age are those born of the Internet. We have built an ecosystem to advance digital startups: accelerators and incubators, mentors, curriculum and academic courses. In our rush to embrace startup culture, we risk ignoring the importance of institutions, public and private. US colleges and universities alone control over $350 billion. A handful of leaders and internal change agents are trying to apply startups’ culture of experimentation, appetite for risk and acceptance of failure to government, educational and corporate institutions. Disruption is lonely work; when they’re not successful internal change agents can find themselves isolated and out of a job. The panel will include two digital entrepreneurs with recent experience in institutions and someone with experience driving change within government.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP19442

Speakers
avatar for Brian Bannon

Brian Bannon

CommissionerChicago Public LibrarySince 2012, Brian Bannon has served as the Commissioner of the Chicago Public Library (CPL). As the chief executive officer of the 80 libraries that serve the 2.6 million residents of Chicago, he leads the largest and most visited cultural institution... Read More →
avatar for John Bracken

John Bracken

Dir of Media InnovationKnight FoundationJohn S. Bracken is director of media innovation for the Knight Foundation. He oversees the Knight News Challenge, Knight’s prototype fund, its journalism and technology investments. Bracken has over 10 years experience as a philanthropic investor... Read More →
avatar for Laura Ramos

Laura Ramos

VP Innovation & DesignGannettLaura Ramos is the General Manager and Executive Producer of The Bold Italic, where she is responsible for setting product direction and strategy in the pursuit of creating a modern city publication. She was a member of The Bold Italic’s founding te... Read More →



Sunday March 9, 2014 12:30pm - 1:30pm CDT
Courtyard Marriott, Rio Grande Ballroom

12:30pm CDT

First Signs: Finding Life on Other Planets
The James Webb Space Telescope is the world’s most ambitious scientific experiment. It is the successor to the iconic Hubble Space Telescope, and will be 100x more powerful. The Webb Telescope, taller than a four-story building, is designed to answer some of the most puzzling scientific questions that humankind faces today. "How did the Universe form?", "Is our Solar System unique?", and "Are we alone?" Webb will answer these questions, and many more, by taking the deepest and clearest pictures of the cosmos to date. But JWST is not alone. JWST discoveries will rely on the findings of precursor telescopes like Kepler, which has already discovered dozens of Earth-size planets, or the upcoming WFIRST and TESS missions. Our panel will examine the important contributions these telescopes will make in the search for life in the Universe, and set the stage for how JWST could find the first signs of life on another planet.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP17180

Speakers
avatar for Natalie Batalha

Natalie Batalha

Research AstrophysicistNASA Ames Research Center/SJSUDr. Natalie Batalha is a research astronomer in the Space Sciences Division of NASA Ames Research Center and the Kepler Mission Scientist. Dr. Batalha started her career as a stellar spectroscopist studying young, sun-like stars... Read More →
avatar for Blake Bullock

Blake Bullock

Civil Air & Space Dir for Business & Advanced Systems DevNorthrop Grumman Aerospace SystemsBlake Bullock is the James Webb Space Telescope Campaign Lead for Northrop Grumman Aerospace Systems in Redondo Beach, CA. In this role, she is responsible for supporting scientific and technical... Read More →
avatar for Alberto Conti

Alberto Conti

Innovation ScientistNorthrop Grumman Aerospace SystemsDr. Alberto Conti is the Innovation manager for Civil Air and Space in the Business and Advanced Systems Development organization at Northrop Grumman Aerospace Systems.
avatar for Amber Straughn

Amber Straughn

Deputy Project Scientist for JWST Communications & OutreachNASADr. Amber Straughn is an Astrophysicist at NASA's Goddard Space Flight Center in Greenbelt, MD and serves as the Deputy Project Scientist for James Webb Space Telescope Science Communications.



Sunday March 9, 2014 12:30pm - 1:30pm CDT
Omni Downtown, Lone Star

12:30pm CDT

Gamified Healthcare: Can Nikefuel Save Lives?
Adolescents with congenital heart disease are known to have reduced exercise activity. Despite this, regular exercise has multiple health benefits for this population. Exercise can be prescribed in the same way as medicines, but teenagers often fail to comply.
So how can you encourage teens to fulfil their exercise prescriptions, whilst not adding to their list of instructions to rebel against?
In this talk we will present our findings from an ongoing research study which is evaluating “The Nike+ FuelBand as a motivational tool to encourage adherence to exercise prescription for the teenager with congenital heart disease”.
We will compare the results from gamified devices (like Nike's FuelBand) with more traditional measurement tools, explain the role of social media in the study and look at how gamification and wearable technology may shape the future of prescriptive healthcare, as well as exercise.
This track is sponsored by Kaiser Permanente.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP19702

Speakers
avatar for Ally Stuart

Ally Stuart

Prod OwnerVANAlly Stuart works as a Product Manager for an UK-based social video ad platform - VAN. He also works on a consultative basis for Sports Cardiology UK.
avatar for Graham Stuart

Graham Stuart

Medical DirSports Cardiology UKDr Graham Stuart is Consultant Cardiologist at the Congenital Heart Unit in Bristol where he is Lead Cardiologist for the Inherited Cardiac Conditions service and Director of the Arrhythmia Service for Children and Adults with Congenital Heart Disea... Read More →


Sunday March 9, 2014 12:30pm - 1:30pm CDT
Hilton Austin Downtown, Salon F

12:30pm CDT

Hacking Princess Culture: Girls, Games, & Science
As we work to support women in technology, it’s essential that we provide inspiration and role models for the youngest generations to aspire to the sciences. There's much celebration that girls make up 47% of gamers, but if all of the games and TV they see are focused on princesses, make-up, and pink, how can we inspire girls to do more than wait for prince charming? Join us for a conversation about young girls and the sciences, as we consider what they watch on TV, what games they play, and what toys are on their shelves. More importantly, we will discuss what COULD be happening in each of those spaces to inspire the next crop of programmers, engineers, problem solvers, and critical thinkers.
This SXSW Gaming Session at the Long Center is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP21933

Speakers
avatar for Sara DeWitt

Sara DeWitt

VP, PBS KIDS DigitalPBSAs Vice President of PBS KIDS Digital, Sara DeWitt leads innovative strategies to build connected and immersive educational experiences for kids across media platforms including the Kidscreen- and Webby-award winning PBSKIDS.org. DeWitt has led the extension... Read More →
avatar for Jennifer Oxley

Jennifer Oxley

Creator/Exec Producer9ate7 ProductionsJennifer Oxley was born in Hollywood, California and caught the filmmaking bug early – she made her first film at the age of seven. Since then she has directed fifteen short films for Sesame Street, as well as the award-winning adaptation of... Read More →
avatar for Lindsey Shepard

Lindsey Shepard

VP of SalesGoldieBloxLindsey Shepard was Debbie Sterling’s first hire at GoldieBlox where she currently holds the title of Rainmaker and Resident Mom. GoldieBlox, a toy company out to inspire the next generation of future innovators, is a book series & construction set that engages... Read More →



Sunday March 9, 2014 12:30pm - 1:30pm CDT
Long Center, Dell Hall

12:30pm CDT

I Ran an Extremely Successful Crowdfunding Scam
On August 20th, 2012 a product called “Instacube” was nothing more than a rendering. By the evening of August 21st, Instacube had raised over $100,000 in it's first day on Kickstarter and earned over 3,000 media hits.
Savannah Peterson, the head of Marketing for a Silicon Valley product design firm engineered the campaign. That evening, Instacube had graced the front pages of Mashable, TechCrunch, Engadget, CNET, and virtually every influential tech publication. After one week Instacube had exceeded their goal of $250,000. After one month they had raised over $620,000. Savannah and her team were excited about the future of their product.
A year later, zero units have shipped. Not one backer (including Savannah) has received their Instacube. Savannah severed ties with the company and now lives in New York where she pretends that Instacube never happened... until her phone rings with another angry call from a backer looking for an Instacube.
Savannah is ready to tell her story.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22443

Speakers
avatar for Savannah Peterson

Savannah Peterson

Shop Owner Coach & Social Media MgrShapeways, IncSavannah Peterson is the Shop Owner Coach and Social Media Manger at Shapeways, the leading consumer brand in 3D Printing. She mentors the designers and Shop Owners of the Shapeways community in best practices for marketing, curating... Read More →


Sunday March 9, 2014 12:30pm - 1:30pm CDT
Hilton Austin Downtown, Salon G

12:30pm CDT

Inserting the Innovation Gene into Your DNA
Technology doesn´t come alone. Accelerated change and increased access to who can innovate will challenge our business and push us to reinvent. The question is: how can we promote sustainable innovation within our organizations? Can we always be in good fit to compete in a time of exponential change? Guibert Englebienne invites us to explore different social experiments you can learn from to foster a culture of innovation.
This Latinos in Tech session at the Holiday Inn is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP23755

Speakers
avatar for Guibert Englebienne

Guibert Englebienne

Globant's CTO & Co-FounderGlobantGuibert Englebienne. Globant's CTO & Co-Founder. In 2003 Guibert co-founded Globant, a company that quickly became a global leader in the creation of innovative software products. Just eight years later, Globant counts with 3000 employees, an entirely... Read More →


Sunday March 9, 2014 12:30pm - 1:30pm CDT
Holiday Inn Town Lake, Sunflower Room

12:30pm CDT

Interaction Design for the Post-Screen World
In the next few years, as wearable technology gets more powerful and sensor capabilities explode, smartphone screens are going to become less and less central to our digital lives. Our devices will stop forcing us to look down and away from the world around us. They will stop feeling separate from our intuitive, everyday interactions. In this short talk, I'll highlight cutting-edge work that offers a whiff of this new era. I'll also summarize the most difficult challenges that designers will face. For example, how do designers use user-data effectively to create seamless interactions which don't feel scary? How can designers start thinking about bonafide eco-systems of products?

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24216

Speakers
avatar for Cliff Kuang

Cliff Kuang

Articles EditorWired MagazineCliff is articles editor at WIRED, where he oversees design coverage in print and online. He also oversees WIRED's homepage and its business coverage online. Previously, he was design editor at Fast Company, where he founded its award-winning spin-off... Read More →



Sunday March 9, 2014 12:30pm - 1:30pm CDT
Hyatt Regency Austin, Texas Ballroom 1-4

12:30pm CDT

Latinas As New Leaders in Tech Innovation
New census data reports the population size of Texas Hispanic K-12 students (2,325,000) is greater than the total population of the State of New Mexico (2,082,224), as well as fifteen other states. The Latina point of view is no longer a minority one. Latinitas and its panel partners can discuss the true sleeping giant – Latina females as a demographic of technology consumption and innovation. How do you approach and engage the leading demographic on Tumblr, the fastest growing population on Twitter who happens to be the biggest consumer of lipstick, and frankly will be determining marketing trends for consumables overall for the next 50 years. The days of what Whites males 18-35 want are being usurped by a larger, different influencer. Hear what she has to say from representatives from Latina generated digital media, marketing experts and social media professionals.
This Latinos in Tech session at the Holiday Inn is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP28001

Speakers
avatar for Byrdie Franco-Rocha

Byrdie Franco-Rocha

DirLATISMByrdie Franco-Rocha is a marketing professional in the San Antonio area with ten years of expertise in sponsorship management, community outreach and social media consulting. She serves as a director for the Dallas/Fort Worth chapter of LATISM and is also the Strategic Partnerships... Read More →
LD

Laura Donnelly Gonzalez

Founder, COOLatinitas Magazine• A book publicist for 8 years in New York City, Laura Donnelly Gonzalez co-founded Latinitas magazine and outreach as a masters student at UT Austin. As the COO, she manages the production of Latinitas’ magazine, program outreach and resource development... Read More →
LL

Leslie Leal-Gauna

Partner and Co-FounderMuse Communications/Quantasy


Sunday March 9, 2014 12:30pm - 1:30pm CDT
Holiday Inn Town Lake, Lantana Ballroom

12:30pm CDT

NSA, Spying and The Future of Online Business
The NSA scandal is far from over. Not only do new revelations keep popping up, the ramifications for legislation, politics and businesses are still not entirely clear. Especially in Europe, trust in US internet companies, cloud services and the net as a whole have taken a severe hit.
Suggestions of country intranets that are supposed to keep data out of reach of foreign intelligence agencies are openly discussed, even by renowned business leaders. At the same time the pubic reaction to all the surveillance revelations is strangely muted.
Activists and privacy advocates discuss the impact of the NSA scandal in the USA and Europe - as well as possible ways ahead to keep the internet free and open.
Speakers:
Denelle Dixon-Thayer (Mozilla)
As Vice President and General Counsel, Denelle Dixon-Thayer leads Mozilla’s legal team and manages strategic partnerships and public policy initiatives. Denelle joined Mozilla in 2012 as Associate General Counsel after working as an outside advisor to the Project for several years.
Joe McNamee (EDRI)
Executive Director of European Digital Rights (EDRi), an association of 32 privacy and digital civil rights organisations from across Europe. He studied Modern Languages in Bristol Polytechnic (BA), European Politics (MA) in Swansea and International Law (LLM) at the Brussels Schools of International Studies.
Elizabeth Stark (Yale Law School)
A leader in the global free culture movement. She is a Visiting Fellow at the Yale Information Society Project, a Lecturer in Computer Science at Yale University, and an Adjunct Associate Professor at NYU.
Jeremie Zimmerman (La Quadrature du Net)
Spokesperson and co-founder of the Paris-based La Quadrature du Net, a citizen advocacy group defending fundamental freedoms online.
Moderator:
Dr. Christian Stöcker
Staff writer and editor for the
science and web-world desks at SPIEGEL ONLINE since 2005. Since 2011 he has headed up SPIEGEL ONLINE’s web, tech and media desk - "Netzwelt".

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_OE02979


Sunday March 9, 2014 12:30pm - 1:30pm CDT
Lucille’s

12:30pm CDT

One Does Not Simply Walk Into Mordor
People say "It's not what you know, it's who you know." But what if you don't know anyone? What if you didn't go to the right school? What if you're so outside the club, you didn't even know there *was* a club? As much as social media has erased barriers and made it feel like we're all part of one big happy tweet-party, in many ways other barriers have been reinforced - the kind that require "a warm intro" or invitations to inner circles or forwarded emails of job openings kept on private networks. It's hard enough to find the gates - then you have to get past the gatekeepers. There are "ways to do things" - and then there are the ways to get around those ways. Rachel Sklar and Nilofer Merchant have been there, and know that in order to beat the system, you have to know how it works. (Also, they're impatient for the system to change.) This presentation will identify the natural defaults that favor privilege - so that you can blow them up.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP25750

Speakers
avatar for Nilofer Merchant

Nilofer Merchant

Authornilofermerchant.comNilofer Merchant — is an author, corporate director and speaker based in Silicon Valley, California.


Sunday March 9, 2014 12:30pm - 1:30pm CDT
Sheraton Austin, Capitol ABCD

12:30pm CDT

Pixel 'Pretty Damn' Perfect
With continuously changing technology, and fast-paced product cycles, we as designers no longer have the luxury of laboriously debating every pixel. I will be discussing how product design & innovation is tackled at a global scale and how my approach towards mobile design has drastically shifted since my time at Netflix & Google.

Design is not just about the pixels. It is about fast prototyping, defining success, and quick iteration in order to make profitable and beautiful products that are pixel (pretty-damn) perfect.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24594

Speakers
avatar for Joel Beukelman

Joel Beukelman

Sr Mobile UX DesignerNetflixJoel Beukelman is a Bay Area immigrant from his Southern California home land. He spends his days designing for Google as a UX Designer on Google Analytics.



Sunday March 9, 2014 12:30pm - 1:30pm CDT
Four Seasons, Four Seasons Ballroom

12:30pm CDT

Redefining Video Games with AI & Robotics
Video games have come a long way since the early days of Pac-Man. The graphics are crisper, the scores more powerful and the consoles more inter-connected with other household devices. Yet for all these advances, the baseline player experience has remained unchanged for nearly thirty years, with all elements of gameplay trapped in a screen. Infusing robotics and artificial intelligence into the gaming experience promises to change that, extracting what’s possible with virtual video games for real life applications in the physical world.
Mark Palatucci and Sean Levatino of Anki, will discuss why the promise of robotics and artificial intelligence will forge an entirely new category within entertainment. By combining the physical attachment people have with toys and the always evolving gameplay of video games, robotics-enabled games enable fun, interactive and adaptive experiences unlike anything that’s been available before.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP25549

Speakers
avatar for Sean Levatino

Sean Levatino

Lead Game DesignerAnki
avatar for Mark Palatucci

Mark Palatucci

Co-Founder & Chief Prod OfficerAnkiMark is co-founder and Chief Product Officer of Anki, an artificial intelligence and robotics company. Anki DRIVE, Anki's first product was named as one of the Top 25 Best Inventions of 2013 by TIME Magazine. Prior to Anki, Mark was the founding-CEO... Read More →


Sunday March 9, 2014 12:30pm - 1:30pm CDT
Long Center, AT&T Education Room

12:30pm CDT

Reorientating UX Design for the Internet of Things
We used to go to our desks to connect to the Internet, now the Internet is in our pockets. Next year, it will be common to access online information on our wrists, from our eyeglasses, and inside our cars. By 2017, 'mobile first' will become irrelevant because information access will not only be on us but all around us. Welcome to the Internet of Things, or 'IoT' in short.
What will IoT mean for us designers, who are still helping our companies come to terms with Responsive Design? Internet of Things will create many new opportunities but also fundamental shifts in our work. As a designer of wearable devices, a service designer and the founder of the San Francisco Internet of Things Meetup, I want to share my experience and observations on how UX designers can start to investigate 4 areas and begin a conversation in this new era of information access.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP25359

Speakers
avatar for Alfred Lui

Alfred Lui

Chief Design OfficerSeer LabsI'm giving a solo session on "Re-orientating UX Design for the Internet of Things" on Mar 9 in Ballroom A, Austin Convention Center. C u there!


Sunday March 9, 2014 12:30pm - 1:30pm CDT
Austin Convention Center, Ballroom A

12:30pm CDT

Sharknado & Twitter: The Perfect Social Storm
It was the social media event of the summer, at one point generating 5k tweets per minute, but how the hell did that happen? For the first time Syfy and Twitter come together to present how, through the power of Twitter, Sharknado went from campy film to cultural phenomenon.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP26974

Speakers
avatar for Dana Ortiz

Dana Ortiz

NBC Universal/SyfyDana Ortiz was named Vice President, Brand Marketing, in April 2010.


Sunday March 9, 2014 12:30pm - 1:30pm CDT
Radisson Town Lake, Riverside Ballroom

12:30pm CDT

The Old Masters vs. Photoshop
Do traditional arts forms inform gaming and new media art? John Maeda, President of the Rhode Island School of Design, stated: "It is not about the old and the new. It is about what is good." How do today’s game developers draw from the old to create the new to makes things interesting? Are there connections between classical art, literature and video games? Will using timeless methods to design complex characters, worlds and gameplay experiences change the way games are consumed? Or, is something completely new happening in the arts? This panel will address these issues, as well as issues regarding whether getting a traditional arts or literature background helps or hurts compared to those who just focus on the digital arts.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24627

Speakers
avatar for Richard Garriott de Cayeux

Richard Garriott de Cayeux

Founder/Creative DirPortalarium IncRichard Garriott is a key figure in two industries, computer games and commercial spaceflight. In games he has founded 3 noteworthy companies (Origin, Destination and Portalarium), he created the Ultima series and Ultima Online among many other products... Read More →
avatar for Sheldon Pacotti

Sheldon Pacotti

LecturerThe University of Texas at AustinSheldon Pacotti is a game writer and indie game developer whose credits include Deus Ex, America’s Army, and Cell: emergence. The video game Deus Ex won a Quantum Leap award from Gamasutra for being the video game that has "advanced game... Read More →
avatar for Chris Solarski

Chris Solarski

OwnerSolarski StudioI'm an artist game designer and author of 'Drawing Basics and Video Game Art: Classic to Cutting Edge Art Techniques for Winning Video Game Design' (Watson Guptill 2012).
avatar for Paul Toprac

Paul Toprac

Assoc Dir for Game Dev & Sr LecturerThe University of Texas at AustinPaul Toprac is currently the Associate Director of Game Development at UT and Senior Lecturer. Paul was a Graduate Committee Chair and Lecturer at The Guildhall at Southern Methodist University, a graduate school... Read More →


Sunday March 9, 2014 12:30pm - 1:30pm CDT
Omni Downtown, Longhorn

12:30pm CDT

The Science of Predicting Earned Media
Every marketer wants to get the most out of their paid media, targeting consumers that will engage with their content, share it with others, and talk about it across social channels like Facebook, Twitter, and YouTube. When consumers socialize branded content, they create earned media for the brand. And earned media is the undeniable crown jewel of advertising. What brand doesn't want free media that creates big results, the kind that Red Bull, Dove, and Old Spice has experienced? But can earned media be planned?
In this panel session, renowned video advertising expert Brian Shin, Founder and CEO at Visible Measures, Seraj Bharwani, Chief Analytics Officer at Visible Measures, along with Kate Sirkin, Executive Vice President, Global Research at Starcom MediaVest Group, will go through the models built to quantify the impact of earned media, so that brands can not only plan for it, but optimize and repeat it.
Sponsored by Visible Measures.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27097

Speakers
avatar for Marty Baker

Marty Baker

Sr Mgr Global Digital ContentThe Hershey CompanyMartin Baker joined The Hershey Company in 2012 and is the Senior Manager of Global Digital Content for the company’s portfolio of iconic brands from the classic Hershey Bar to Reese’s Peanut Butter Cups. Working in partnership with... Read More →
avatar for Seraj Bharwani

Seraj Bharwani

Chief Analytics OfficerVisible MeasuresSeraj Bharwani is the Chief Analytics Officer of Visible Measures and responsible for thought leadership and consumer insights on branded content and shareable media. Previously, Seraj led the Strategy & Analytics practice at Digitas for over... Read More →
avatar for Baba Shetty

Baba Shetty

Chief Strategy & Media OfficerDigitasBaba is Chief Strategy and Media Officer at DigitasLBi, overseeing all media and content groups, including social, programmatic, search, media technology, BrandLive and connections planning. His team architects modern media programs for brands... Read More →
avatar for Kate Sirkin

Kate Sirkin

EVP - Global Research DirStarcom MediaVest GroupAs a 20+ year -veteran of the media business, Kate Sirkin, executive vice president and global research director, Starcom MediaVest Group (SMG), oversees a massive worldwide budget as she manages emerging media trends, data and support... Read More →



Sunday March 9, 2014 12:30pm - 1:30pm CDT
Sheraton Austin, Capitol EFGH

12:30pm CDT

The Soap Lady: Finding Disruptive Consumers
Today’s disruptive consumer isn’t a tech-savvy millennial or a millionaire taking the first space tour. It’s a farmer in rural India, gaining access to consumer products for the first time. A woman in Africa whose repackaging of soap changed the way her neighbors get clean. With developed markets reaching saturation, companies are focused on engaging the 4 billion people at the base of the economic pyramid. But it’s not as simple as exporting watered-down versions of developed-market innovations. It takes a special type of creativity to generate solutions aligned with the dynamic challenges of the emerging world.

Learn best practices for fostering innovation in emerging markets, for emerging markets through the lens of an executive who’s done it. Meet “the soap lady”– whose simple idea helped change the way billion-dollar companies package their products – and learn how understanding the human experience can revolutionize the way technologists and innovators solve problems worldwide.
Sponsored by Nielsen.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27531

Speakers
avatar for Mitchell Habib

Mitchell Habib

Chief Operating OfficerNielsenMitchell Habib is Nielsen’s Chief Operating Officer, heading the Global Business Services organization of 40,000 people in more than 100 countries. Since joining Nielsen, Mitchell has worked with industry-leading advertising, media and consumer packaged... Read More →



Sunday March 9, 2014 12:30pm - 1:30pm CDT
Hilton Austin Downtown, Salon E

12:30pm CDT

The Unruly Mob Would Like to Comment
When the Texas Legislature took up abortion legislation, planned and spontaneous social media filled the Capitol with thousands of activists and delivered a global participatory audience. Celebrities tweeted as an 11-hour filibuster approached a midnight deadline, joined by fake Twitter accounts, YouTube, viral memes, livestreaming, guerrilla wifi hotspots, Taiwan animation, secret Facebook groups, Google+ Hangouts, new songs, merchandise, competing Wikipedia edits, dueling commentators, inappropriate touching, women in chains, alleged terrorist sightings, tampon confiscation, Hail Satan chanting, attempted use of a smartphone as an official timepiece, humorous Amazon product reviews for the filibuster shoes, conflicting timestamps, suffragettes, pizza, and vomit. The Internet had it all (http://www.esquire.com/blogs/politics/wendy-davis-filibuster-by-the-numbers-062613). Did it make a difference? Hear battle-tested techniques you can use from those in opposing trenches and in between.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP17142

Speakers
avatar for Joe Deshotel

Joe Deshotel

Communications DirTravis County Democratic PartyJoe is currently Communications Director for the Travis County Democratic Party and a Senior Writer at the Burnt Orange Report. He has worked in politics for over 10 year with representatives of Congress, the Texas legislature, Jefferson... Read More →
avatar for Steven Polunsky

Steven Polunsky

Former Committee DirTexas Senate Business & CommerceAs a Texas Senate staffer, Steven led a technology initiative that saved thousands of taxpayer dollars, concept-proved an instant feedback loop for public hearings, debuted the use of live geospatial data in a legislative hearing... Read More →
avatar for Eliza Vielma

Eliza Vielma

Dir of Social & Digital StrategyDavid Dewhurst CommitteeEliza Vielma is the de facto sorority sister of the political social media realm in Texas and beyond. The early adopter’s early adopter, she identified the power of emerging social media technology to connect the like-minded... Read More →



Sunday March 9, 2014 12:30pm - 1:30pm CDT
Austin Convention Center, Room 10AB

12:30pm CDT

Video Gaming IS Pop Culture: The Overall Picture
It has been more than 42 years since the general public first got their hands on video games. Today there are more people gaming than ever before, via traditional platforms from Xbox, PlayStation, Nintendo and PC to devices such as smartphones, tablets and even social media platforms online.
For the first time ever, the majority of people producing the games we play and the other pop culture we enjoy are those first generations to grow up in a world where video games were a mainstream entertainment choice. This is causing a cultural shift in how video games are defined.
Late night talk show hosts now feature video game guests and products on a regular basis while more and more films base themselves in a video game world. Even the President of the United States uses video game brand names as analogies in important speeches.
Join these three video game culture experts in exploring why today, more than ever, Video Gaming IS Pop Culture, and what it means to the world around us.
This SXSW Gaming Session at the Long Center is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP26297

Speakers
avatar for Rachel Lara

Rachel Lara

OwnerRachel Lara is a well known gamer and actress who plays the in-game character, 'Marissa “Tweed” Ronson' in CAPCOM’s “Resident Evil: Operation Raccoon City”.
avatar for Patrick Scott Patterson

Patrick Scott Patterson

Video Game Media PersonalityPatrick Scott Patterson (Scott to his friends) is a Video Game Media Personality, gaming since 1981.
avatar for Chris Wiseman

Chris Wiseman

Video Game PersonalityChris Wiseman (also known as Captain Redbeard) is a well known video game personality. Most notably known as a television personality for the retailer GameStop, Redbeard travels the country interviewing video game developers and publishers at events like E3... Read More →



Sunday March 9, 2014 12:30pm - 1:30pm CDT
Long Center, The Kodosky Donor Lounge

12:30pm CDT

Why Software Companies Should Care About Hardware
Google, Netflix, Square, Adobe. These are companies known for creating incredible software products and services. And yet, they are boldly pushing into new territory by creating hardware. But why? Google’s investment in Glass has shown that even with a seemingly endless supply of cash, bringing beautiful, successful hardware products to market is tough. So what does it take for a software company to create hardware products that people love?
Moderated by renowned industrial designer Robert Brunner, this panel will explore the challenges and opportunities in creating successful hardware and talk through some success stories from companies including Adobe and Lark.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP18825

Speakers
avatar for Robert Brunner

Robert Brunner

Founder & PartnerAmmunition LLCRobert Brunner has built a career on getting things right. His uncompromising view has led him to design products that connect with millions of people around the world. In 2007, Robert founded Ammunition with a mission to not just make wonderful objects... Read More →
avatar for Michael Gough

Michael Gough

VP, Experience DesignAdobeAs Adobe's VP of Experience Design, Michael’s global XD team spans architects, academics, sculptors, DJs, writers, designers and engineers with expertise ranging from interaction and visual design to research, information architecture and programming. A... Read More →
avatar for Matt Rolandson

Matt Rolandson

PartnerAmmunition LLCMatt Rolandson's work is guided by a passion for understanding context and making a case for what's worth designing in the first place. At Ammunition, Matt oversees Experience Design and Design Strategy, working hands-on with clients to help them chart new business... Read More →


Sunday March 9, 2014 12:30pm - 1:30pm CDT
Four Seasons, San Jacinto Ballroom

12:30pm CDT

Work Meets Personal: Game Changer on Mobile
Mobility is driving innovation that makes our personal and professional lives more efficient and productive. Mobile devices are a hub of information, specifically how they interact between individuals and other devices. They are becoming a person’s primary news source, wallet, car key, GPS, corporate data gateway, and they are now wearable and even embedded within the body. They can tell us if our milk is almost empty, there is a wreck on the way to work, or if a new business contract is signed. But when every piece of technology is connected to the Internet, how can businesses possibly protect corporate information while promoting end user productivity?
Mobile industry veteran John Marshall will explore innovative ways to manage corporate connectivity in a diverse mobile environment with smartphones, tablets, laptops and peripherals, as well as content and apps on these devices. Marshall will identify strategies & steps to activate mobility in this converging and evolving ecosystem.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP26230

Speakers
avatar for John Marshall

John Marshall

Pres & CEOAirWatchJohn Marshall serves as president and chief executive officer at AirWatch, where he drives the company’s strategy and operations.



Sunday March 9, 2014 12:30pm - 1:30pm CDT
Sheraton Austin, Creekside

2:00pm CDT

Big Data & Web Communities: Connect with a Click
Technology has bridged us globally, and with this infrastructure in place we are seeing movements and innovations take place before our eyes. With the rise of Big Data and mobile access to the developing world we now have the ability to serve and access communities that before were to far reaching to provide, healthcare, education, banking and resources. This has also helped create and mobilize disparate communities who all are working towards the same vision of a better world. Today online activism is not just about a click, but it is preceded through offline activity like community organizing and the leveraging the talent and experience from people all over the world. For more information visit www.innovatorsplussocialgood.org

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP995345

Speakers
avatar for Asha Curran

Asha Curran

Dir of Innovation & Social ImpactCenter for Innovation & Social Impact
avatar for Parker Harris

Parker Harris

FounderJunto Global
avatar for Luke Kyohere

Luke Kyohere

CEOBeyonic Technologies* Technology Lead at Grameen Foundation, Uganda (2010 - 2012) and Colombia (2012 - 2014).


Sunday March 9, 2014 2:00pm - 3:00pm CDT
Austin City Hall 301 W 2nd St

2:00pm CDT

Cardboard Renaissance: Insights from Board Gaming
No longer a rainy-day pastime, board games are enjoying a huge resurgence of interest lately, a golden age of rich and engaging face-to-face entertainments driven by unique characteristics of design and publishing. As gamers have left Risk and Monopoly behind in favor of titles like Settlers of Catan (1995), Ticket to Ride (2004), and Bioshock Infinite (2013), the industry has seen an explosion of innovation and interest, with independent board game developers now pushing the envelope just as indie computer gamedevs have done. Yet the cardboard and computer game industries for the most part ignore one another, unless it’s to license a property across the divide. Join a panel of board game publishers for a deep dive into the cardboard renaissance, examining the important and revealing differences between tabletop and computer gaming, and looking at what both worlds have to learn from each other in terms of design, marketing, community-building and deeper ideas of fun.
This SXSW Gaming Session at the Long Center is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP20982

Speakers
avatar for Cory Jones

Cory Jones

PresCryptozoic EntertainmentCory Jones is President and Chief Creative Officer at Cryptozoic Entertainment, where he has published board and card games based on properties ranging from World of Warcraft to The Walking Dead, Batman to The Big Bang Theory, and more, as well as a range... Read More →
avatar for Kristin Looney

Kristin Looney

CEOLooney LabsKristin runs a little game company called Looney Labs - which makes physical parlor games (not computer games) most notably the card game FLUXX. She is a geek at heart (and in training) and spent her first 15 years after college working as an Electronics Engineer at... Read More →
avatar for Mark Wallace

Mark Wallace

Actual JournalistShut Up & Sit DownMark Wallace is an Actual Journalist who writes on occasion for the best board gaming site in the business, Shut Up & Sit Down. His work has appeared in The New York Times, Wired, Salon, GQ, The Escapist, and many other publications, where he writes... Read More →



Sunday March 9, 2014 2:00pm - 3:00pm CDT
Long Center, AT&T Education Room

2:00pm CDT

Nano Size Me: The Currency of Sharing
ATTENTION: Priority Seating is available for this session. To take advantage of this opportunity, you will need to have a valid SXSW badge, and an activated SXsocial account. To get your priority seating, please go here: https://sup.sxsw.com/schedule/IAP27075
Almost everything we do online leaves valuable tracks for those who know how to market them. Websites like Facebook and Google give free access because they sell your data to companies that target you with ads. You may learn about a new company or get a good deal, but you don't share in the profits. What if we tracked ourselves and sold our data directly to companies? What if we told companies what we intend to purchase and let them compete for our business? Sweeping economic changes are brewing as companies such as DataCoup put power in the hands of consumers.
Panelists will discuss how much your data is worth, how is it used, and how we might benefit – economically. They will debate the potential and limits of the personal data economy and examine how businesses, governments, and people are reacting to changes that give consumers more power.
Get ready for a no-rules discussion about the potential of the emerging personal data economy.
Sponsored by Hill+Knowlton Strategies

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27075

Sunday March 9, 2014 2:00pm - 3:00pm CDT
Wanderlust, Wanderlust

2:00pm CDT

Surviving the Jungle: 28 Countries, 99 Problems - How Startups Can Succeed In the Regulatory Nightmare That Is the European Union
Europe has some great places to found a startup - from Barcelona, to Hamburg and Berlin, from Paris to London. It also has some regulatory nightmares to offer: founders face barriers not only from the country in which they launch their company, but also from 28 EU member states (with varying ideas on how to protect customer data, compete with established industries or conduct financial transactions). Founders of a diverse range of German Startups discuss the possibilities and potential hurdles to making it in Europe.
Panelists:
Ali Jelveh (Protonet):
Co-Founder and Chief Revolutionary Officer at Protonet, German Startup of the Year 2013. Protonet builds Personal Cloud Servers for small companies.
He believes in the change from today’s centralized data centers to a distributed, decentralized cloud of the future.
Jörg Land (Tinnitracks):
Managing Director of Sonormed, the Company behind the award-winning product Tinnitracks. Tinnitracks is a software for treating tinnitus.
Gunnar Froh (WunderCar):
Pioneer of the sharing economy and Founder & CEO at WunderCar. Together with his team he is rethinking urban transportation in a community-driven peer economy.
Moderation: Ole Reissmann (Spiegel Online):
An editor at SPIEGEL ONLINE, covering web, tech and media issues. He has an MA in journalism and a BA in political science. He is
the co-author of a book on the Anonymous collective and also teaches at the University of Hamburg and at the Henri-Nannen School of journalism. @oler on Twitter.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_OE02980


Sunday March 9, 2014 2:00pm - 3:00pm CDT
Lucille’s

2:00pm CDT

The Growing Impact of Games on Entertainment
This informal conversational session features Jade Raymond, managing director of Ubisoft Toronto and co-creator of the award-winning Assassin's Creed franchise. The Assassin’s Creed Franchise is adored by fans all over the world, and has sold over 55 million games generating over $3.5 billion in revenue.
This SXSW Gaming Session at the Long Center is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.
Moderated by game industry personality Geoff Keighley, the conversation will go in depth on Jade's background, her transition from programmer, to producer, to studio head. They will discuss how games are inspiring new narratives in books, comics, movies and more, and where games are headed over the next 10 years.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27086

Speakers
avatar for Jade Raymond

Jade Raymond

Managing DirUbisoft TorontoJade Raymond is Managing Director at Ubisoft Toronto, where she is building a studio dedicated to creating innovative games. She opened the studio for Ubisoft in 2010 and is on track to grow the team to 800 employees by 2020. As Managing Director, Jade is... Read More →


Sunday March 9, 2014 2:00pm - 3:00pm CDT
Long Center, Dell Hall

3:30pm CDT

1M Ideas: Entrepreneurs & Communities Collaborate
Austin has created a reputation as a national hotbed for start-ups, entrepreneurs and innovation. What are the elements that contribute to the creation of a community like Austin and how can entrepreneurs take advantage of these to develop their ideas into companies on the fast track to succeed.
“Veteran” Austin-based entrepreneurs Dean Kakridas and Chelsea McCullough will host a friendly discussion on these topics from two diverse perspectives. Over their combined 25 years in Austin, they have participated in the Austin evolution, having both advised, worked for, and created their own start-ups.
The intent of this session is to inform and inspire attendees to leverage the strengths of the Austin ecosystem to create their own companies or start-up communities.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24881

Speakers
avatar for Chelsea McCullough

Chelsea McCullough

Exec DirTexans for Economic ProgressChelsea’s work bridges the interrelated areas of entrepreneurship, social good, technology and communications. She specializes in combining talented people with market forces to create and activate powerful ideas.



Sunday March 9, 2014 3:30pm - 4:30pm CDT
Hilton Austin Downtown, Austin Chamber Offices

3:30pm CDT

3D Printing: Fueling the Manufacturing Renaissance
Manufacturing is experiencing a renaissance thanks to advancements in 3D Printing and 3D design software. Now, anywhere in the world, individuals have access to world-class manufacturing without the traditional barriers to entry -- no upfront capital costs, no inventory, no risks. Historically, to bring a product to market, one would need to find a factory, commit to a large batch size, and make a significant upfront investment. Today, there are thousands of entrepreneurs selling physical products without having to invest in the equipment or tooling. Some are as young as 10 years old, and they need is an idea, a computer, and Internet connection.
Join two of the leaders in 3D -- Shapeways CEO and Co-Founder Peter Weijmarshausen, and a surprise special guest, the CEO of a world leader in 3D design software. They'll discuss how 3D Printing is disrupting traditional manufacturing and why it might be time to quit your day job and create the product of your dreams.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP26254

Speakers
avatar for Peter Weijmarshausen

Peter Weijmarshausen

CEO & CoFounderShapeways, IncPeter Weijmarshausen, CEO and Co-Founder, Shapeways



Sunday March 9, 2014 3:30pm - 4:30pm CDT
Omni Downtown, Capital Ballroom

3:30pm CDT

A Journey of Social Responsibility Transformation
Right now Social Media is disrupting more than just how companies engage with customers, its driving the transformation of Corporate Social Responsibility. As transparency has been increasing over the last decade, organizations have begun to take a proactive stance to Social Responsibility by re-inventing the way they do business across the globe. Hear these speakers talk about their roles in the the Social Responsibility Movement and the benefits of transforming organizations towards a brighter future in the connected age. Johnson & Johnson's CPO Ruben Taborda and Digital Roots' Founder and CEO Jason Wolcott chat about their front row seat within the global evolution of all things Social.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24699

Speakers
avatar for Ruben Taborda

Ruben Taborda

Group Chief Procurement Officer, Medical Devices/Supplier DiversityJohnson & Johnson
avatar for Jason Wolcott

Jason Wolcott

CEODigital Roots


Sunday March 9, 2014 3:30pm - 4:30pm CDT
Sheraton Austin, Capitol ABCD

3:30pm CDT

AI & Robotics: From the Labs to the Living Room
For decades, government has been the primary funder of robotics and AI initiatives – from NASA projects to DARPA challenges and autonomous driving research. But recently, large companies such as John Deere and Amazon have invested in robotics and AI as key business enablers. Now the technology born and perfected in the labs years ago, is paying-off for consumers in a very real way.
Never before has the foundational technology, proliferation of mobile devices and availability of inexpensive but capable components merged to create such opportunities for AI and robotics. Things like Siri, the Nest and Anki Drive are now letting consumers experience robotics and AI that was once locked in the labs.
With this shift, will government still lead funding in these fields? Will companies or VCs start to invest more heavily? Will private sector explore Mars before government? What industries will be disrupted by robotics? This panel of experts will discuss what the future looks like.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP23809

Speakers
LG

Liz Gannes

Sr EditorRe/Code
avatar for Dror Oren

Dror Oren

Exec Dir, VenturesSRI InternationalDror Oren is an executive director in the SRI Ventures team at SRI International. In this role, Oren focuses on commercialization of technologies in information and computer sciences. He helps lead venture efforts from raw business concepts, through... Read More →
TS

Tony Stentz

Research Professor & DirCarnegie Mellon University Robotics InstituteTony Stentz is a Research Professor at Carnegie Mellon's Robotics Institute and Director of the National Robotics Engineering Center which focuses on transferring maturing technologies from Carnegie Mellon's Robotics... Read More →
avatar for Hanns Tappeiner

Hanns Tappeiner

Co-Founder & PresidentAnkiHanns is co-founder and President of Anki, an artificial intelligence and robotics company. Anki DRIVE, Anki's first product was named as one of the Top 25 Best Inventions of 2013 by TIME Magazine. Hanns is passionate about creating products he always wanted... Read More →


Sunday March 9, 2014 3:30pm - 4:30pm CDT
Hilton Austin Downtown, Salon JK

3:30pm CDT

An Interview with Phil Spencer
Phil Spencer leads Microsoft Studios and oversees creative teams around the world developing games, entertainment and premium content experiences for Microsoft’s family of devices including Xbox One, Xbox 360, Kinect, Surface, Windows PC and mobile phones.
This session will be a fireside chat with Phil Spencer, Head of Microsoft Studios moderated by Geoff Keighley, discussing Phil's experiences as a game developer and head of one the most innovative companies in gaming. The fan session will discuss Phil's history, the exciting launch of the Xbox One, the exciting new games under his Microsoft Studios umbrella, much more!
This SXSW Gaming Session at the Long Center is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27126

Speakers
GK

Geoff Keighley

HostSpike TV
avatar for Phil Spencer

Phil Spencer

Head of Microsoft StudiosMicrosoftPhil Spencer leads Microsoft Studios and oversees creative teams around the world developing games, entertainment and premium content experiences for Microsoft’s family of devices including Xbox One, Xbox 360, Kinect, Surface, Windows PC and mobile... Read More →


Sunday March 9, 2014 3:30pm - 4:30pm CDT
Long Center, Dell Hall

3:30pm CDT

Fortune 100 Meets Entrepreneur: Relationshipping
How does a 160-year-old company embrace innovation and drive growth? Aetna Chairman and CEO Mark Bertolini and Pete Hudson, M.D., co-founder/CEO of Aetna subsidiary iTriage, will share how perception can delay progress, but innovation trumps all. From cultivating a shared vision to defining a shared language, these two offer insights for companies at every development stage. The parent-subsidiary relationship is a delicate one. Casual Friday at corporate headquarters in CT. Casual every day for iTriage in CO. But, what mattered most is the common goal of making the healthcare system work better for everyone. Building on this common ground, the relationship Mark and Pete fostered led to – arguably – one of the most successful exits for an HIT company in history, and the fastest-growing consumer health platform in the country. Learn about the hurdles, the hiccups and the heroes who have helped create this successful partnership and what your company can do to reach your vision.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP21805

Speakers
avatar for Mark Bertolini

Mark Bertolini

Chairman, CEO and PresidentAetna
avatar for Pete Hudson

Pete Hudson

CEO, Co-FounderiTriage LLCDr. Peter Hudson is a physician and entrepreneur with more than 20 years of experience founding and growing healthcare-related businesses. Hudson leads Aetna's consumer digital strategy, overseeing all Consumer Product & Enterprise Marketing Team (CP&EM... Read More →


Sunday March 9, 2014 3:30pm - 4:30pm CDT
Hilton Austin Downtown, Salon C

3:30pm CDT

From Raw2IT - Colombia's Challenges in a New World
In the past decade there has been a lot of work in changing the image of Colombia, changing people and industries perception from a country that only makes coffee and related to “Juan Valdez”, and also a more common perception of Colombia as a dangerous country and ignore anything else related to the country. The presentation is going to tackle the themes of how Colombia’s public and private organizations have been working together into changing the image of the country, at the same time growing its industry and introducing Colombia as a partner to the develop world.
The IT and Software sectors have received special support from the government. And with several world class software developers in the country leading the growth of the industry the expectations are high.
The challenges have been many, education, internal politics, regional conflict, international image are among the challenges discussed.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP28285

Speakers
avatar for Sebastian Gomez

Sebastian Gomez

Exec RepProexport ColombiaSebastian Gomez is the Trade Representative in Central U.S.A. for Colombian IT and audiovisual companies. Working directly for the Colombian Government Trade Bureau, Proexport Colombia. He works closely with Colombian and North American companies in creating... Read More →


Sunday March 9, 2014 3:30pm - 4:30pm CDT
Holiday Inn Town Lake, Lantana Ballroom

3:30pm CDT

Glassholes: The Cultural Dissonance of Technology
Advancements in wearable technology are leading to a cultural tipping point – constant connectivity will fundamentally change the way humans relate, interact and behave with each other. We're at the very beginning of this new era, one that has the potential for tremendous impact on our daily lives. The topic of wearable technology is already polarizing, with one side of the argument condemning it for perceived security and privacy issues, and the other side upholding it as the next great advancement in computing. In this panel we'll discuss whether always-on technology will result in an epidemic of narcissists and voyeurs, or whether it will ultimately enhance our ability to innovate and create exponentially.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22509

Speakers
avatar for Perry Fair

Perry Fair

Pres/CCOJWTPerry Fair Chief Creative Officer
avatar for Elise Hu

Elise Hu

Technology & Culture ReporterNPRElise Hu is a reporter who covers the intersection of technology and culture for NPR's on-air, online and multimedia platforms.
avatar for Patrick Miller

Patrick Miller

Sr Creative EngineerDeeplocalPatrick Miller is a Senior Creative Engineer at Deeplocal. He specializes in project integration--bridging the gap between physical and digital with software. He has worked on projects with clients such as Google, Gap, and Toyota. He was also on the team... Read More →



Sunday March 9, 2014 3:30pm - 4:30pm CDT
Sheraton Austin, Capitol EFGH

3:30pm CDT

Hacking Entrepreneurship from Government
Chile claims to have hacked the system, boosting an innovation hub starting from the government. Dynamic public policies such as Start-Up Chile became key players to cut much of that red tape that is still alive in many nations.
Join this panel to learn Start-Up Chile's perspective on how to boost an innovative tech ecosystem and how to take the best out of it as a high potential entrepreneur. It's time to believe it: Santiago jumped onto the list of the most innovative cities of the world, and it offers entrepreneurs the chance to start up with the biggest multinational/multicultural community of entrepreneurs in the world.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP28215

Speakers
avatar for Maitetxu Larraechea

Maitetxu Larraechea

Dir of Communication & PRStart Up ChileDirector of Communication and PR at Start-Up Chile, a global initiative of the Chilean Government to transform Chile into the Innovation Hub of Latam. Managing Director of Girls in Tech (Chile).
AZ

Alfredo Zolezzi

Chief Innovation Officer (CIO) AIC - Chilean Advanced Innovation CenterPlasma Water Sanitation Systemlfredo Alejandro Zolezzi Garreton, was born on December 12th, 1958, in Santiago, Chile. He is an industrial designer, expert in Applied Technology Innovations. He created the Integrated... Read More →


Sunday March 9, 2014 3:30pm - 4:30pm CDT
Holiday Inn Town Lake, Sunflower Room

3:30pm CDT

Hacking the Hackathon
During New York Fashion Week in February 2012 - and in the middle of the year's biggest snowstorm - Hearst Magazines teamed with AngelHack, organizer of the world's largest hackathon competition, for its 1st Fashion Hackathon. 150+ programmers, designers, and entrepreneurs worked for 24 hours, using Hearst APIs including Cosmopolitan, Harper's Bazaar, ELLE and Marie Claire, to come up with new products that married fashion and emerging technology. The winners, who were strangers to each other and to the industry before the hackathon, walked away with $10,000. At this panel you will learn why companies like Hasbro, McDonalds, and Popular Mechanics are recognizing the value, competitive advantages, and strategic business opportunities that can arise from these 24 hour coding competitions known as hackathons. The session will be led by Hearst CTO Phil Wiser and AngelHack CEO, Sabeen Ali.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP23401

Speakers
avatar for Sabeen Ali

Sabeen Ali

CEO/ Co-FounderAngelHackSabeen Ali is the CEO and Co-Founder of AngelHack. She is the brains and execution behind the world's largest international hackathon competition. Sabeen has spent the past two years perfecting the hackathon model and establishing most of the best practices... Read More →
avatar for Phil Wiser

Phil Wiser

CTOHearst CorporationPhilip R. Wiser is the Chief Technology Officer of Hearst Corporation and is known as a key pioneer in the creation of the online digital music industry and the emerging over-the-top TV market.



Sunday March 9, 2014 3:30pm - 4:30pm CDT
Omni Downtown, Longhorn

3:30pm CDT

How Talking Cars Will Transform the Way We Travel
Imagine a transportation system where cars can see things that you can’t. Such cars could warn of a potential crash or icy roads ahead, advise of a traffic jam ahead, or help find a parking space. Imagine if buses could tell if you will make your next connection, mapping software could indicate the greenest travel route, and cell phones could communicate with traffic signals so disabled pedestrians can safely cross an intersection. These developments are closer than you think through the U.S. Department of Transportation (USDOT) connected vehicle research. Connected vehicles combine leading-edge technologies (GPS, Wi-Fi, wireless sensors, and dedicated short-range communications) to enable high-speed, real-time communication among vehicles, roadside infrastructure, and mobile devices. The USDOT is investing in connected vehicles because of their promise to save lives, as well as improve traffic flow, reduce environmental impacts, and make our communities safer and more livable.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP18484

Speakers
avatar for James Pol

James Pol

Team Leader for Program Mgmt & Evaluation in the USDOT ITS Joint Program OfficeUS Department of TransportationJames Pol is the Team Leader for Program Management and Evaluation in the USDOT ITS Joint Program Office. James oversees the independent evaluation of all ITS research conducted... Read More →



Sunday March 9, 2014 3:30pm - 4:30pm CDT
Hyatt Regency Austin, Texas Ballroom 1-4

3:30pm CDT

How to Build Culture in a Distributed Company
There's a misconception about distributed companies: that in order to work for one you have to work remotely, or alone. While there may be thousands of miles between you and your colleagues, it is our belief that these companies can be as close-knit, effective, and serendipitous as those under one roof. Currently, we all work for (or have worked for) companies that are purposely spread out, and we are always finding new ways to meaningfully connect our team. For this panel, subjects will flow from the pragmatic: "how do you brainstorm without a whiteboard?" to the harder ones: "how do you celebrate successes when you're miles apart?" Bring your questions and yourself, because we can't skype you in for this one.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP21563

Speakers
avatar for Patti Chan

Patti Chan

Managing Dir of Project MgmtIntrideaPatti Chan has been crafting online experiences since 2002. She uses her developer, UX, and agile project management background to guide talented teams in building intelligent solutions for enterprises to startups. She's the Managing Director of... Read More →
avatar for Danya Cheskis-Gold

Danya Cheskis-Gold

Dir of CommunitySpark CapitalDanya Cheskis-Gold builds communities, teams, and businesses. She's been a national recruiter at Teach For America, a founding employee at Skillshare, a consultant for early stage startups, and is now the Director of Community at Spark Capital. She also... Read More →
avatar for Lori McLeese

Lori McLeese

HR LeadAutomatticLori loves to laugh, travel, and write. She’s been fortunate to visit 51 countries and looks forward to exploring more. She loves hearing people’s stories and having the opportunity to live a day or two in their reality.
avatar for Mischa Nachtigal

Mischa Nachtigal

UpworthyMischa is works at Upworthy in a variety of roles. Before that he worked at Twitter on the media team, and before that he was a consultant for the TED Conferences. When he's not in front of a computer, Mischa is a co-founder and the director of programming for San Francisco's... Read More →



Sunday March 9, 2014 3:30pm - 4:30pm CDT
Courtyard Marriott, Rio Grande Ballroom

3:30pm CDT

Ingenuity: Hackathon Uncovered
We're now living in the collaboration economy where the values of shared ownership and open access to ideas are celebrated. Yet, how many major brands openly promote hacking into their products to make them better? Boing Boing and Ford partnered to invite creators, tinkerers and makers to play around with Ford's OpenXC platform to create "hacks" all in the name of Ingenuity. Hackers created art, music, and even some practical innovations, out of the data from the car. Come get a peek behind the scenes of an event where technology and culture collided and ingenuity-inspired content was the by-product.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP26505

Speakers
avatar for Liz Boone

Liz Boone

VP, Category Lead Dev AutosFederated Media PublishingLiz Boone is Federated Media Publishing's VP, Category Lead - Automotive. Prior to joining FMP, Liz was the Global Director, Digital and Social Engagements for General Motors. At GM, Liz had the responsibility for developing cross–channel... Read More →
avatar for Mark Frauenfelder

Mark Frauenfelder

FounderBoing BoingMark Frauenfelder is the founding editor-in-chief of MAKE magazine, the founder of Boing Boing (boingboing.net), and editor-in-chief of Cool Tools. He was an editor at Wired from 1993-1998, the founding editor of Wired.com, and is the author of seven books. His latest... Read More →
avatar for Eric Mcclellan

Eric Mcclellan

Exec Creative Dir, Global ContentTeam DetroitOver two decades of award-winning, business-building campaigns has made Eric McClellan a respected creative leader for many of the world’s most sought after brands. From “It’s a Big Country Someone’s Gotta Furnish It” for IKEA... Read More →
avatar for David Pescovitz

David Pescovitz

Co-Editor/Managing PartnerBoing BoingDavid Pescovitz is co-editor/managing partner of Boing Boing. He is also a research director at Institute for the Future and ordained minister of the Universal Life Church.



Sunday March 9, 2014 3:30pm - 4:30pm CDT
Omni Downtown, Lone Star

3:30pm CDT

Lean Thinking as a Catalyst for Social Change
The Lean Startup method is now being used by entrepreneurs and social enterprises of all levels to create scalable, sustainable models for social impact.
According to Eric Ries, Author of the Lean Startup and Founder of the Lean Startup movement, “Lean Impact is turning Lean Startup into a road map for social good organizations...”
Creating social change is slightly different than running a startup, so the Lean Impact and Lean thinking movement is adapting Lean principles to the unique challenges and opportunities of organizations working for the social good. The principles in The Lean Startup is forming a new framework that meets the unique challenges of social good organizations: nonprofits and social enterprises.
Lean Impact still encourages testing and experimentation, it values customer feedback over intuition, and uses iterative methods instead of “waterfall” development but now for the social good. For more information visit www.innovatorsplussocialgood.org

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP995346

Speakers
avatar for Jeremiah Gardner

Jeremiah Gardner

Author, Speaker, MentorThe Lean BrandMy name is Jeremiah.
avatar for Jon Kolko

Jon Kolko

DirAustin Center for Design
avatar for Leanne Pittsford

Leanne Pittsford

FounderStart Somewhere And Lean ImpactLeanne Pittsford is the CEO of Start Somewhere, a design and technology agency for social good organizations. She’s also the founder of Lesbians Who Tech, the community of queer women in tech. She also created the When You Work at a Nonprofit... Read More →


Sunday March 9, 2014 3:30pm - 4:30pm CDT
Austin City Hall 301 W 2nd St

3:30pm CDT

Middleware MOOConomics--Choosing the Right E-Tools
Massive open online courses (MOOCs) are in their early stages of being developed for delivery of educational content. Current structural limitations inhibit everything from sophisticated game based learning to simple email communication with students. Early MOOCs fall well short of the ideal online learning environments we would like to see, which incorporate personalized, adaptive learning, targeted feedback, and rich interactive activities. The creation of those ideal environments currently requires significant technical resources and teams of programmers, and is beyond the reach of what most faculty can author on their own.
MOOConomics encompasses the production, delivery and consumption of MOOCs. This panel will discuss the need for new and better tools for MOOCs at all stages including development, delivery, and monitoring. The panelists will draw specifically on experience from producing and delivering the 2013 fall semester edX course, "TAKE YOUR MEDICINE."

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP19479

Speakers
avatar for Ross Strader

Ross Strader

Dir of Learning EngineeringRoss Strader is Director of Learning Engineering at the Open Learning Initiative (OLI) at Stanford University. His focus is on the intersection of technology and the learning sciences - specifically, looking at new ways to bring learning science research... Read More →
avatar for Janet Walkow

Janet Walkow

Exec Dir & CTO, Drug Dynamics InstituteThe University of Texas at AustinDr. Janet Walkow joined the faculty of the University of Texas in 2008, building on a successful career in the pharmaceutical industry, where she led efforts ranging from R&D to Corporate Strategy. Leading the... Read More →



Sunday March 9, 2014 3:30pm - 4:30pm CDT
Four Seasons, San Jacinto Ballroom

3:30pm CDT

Mission 31 – How Exploration Enhances Advocacy
At the crux of all life that we know lies water, the one substance that makes this planet special. Yet, it is largely unexplored and little understood. We are beholden to it for everything but we don't know much about how it dictates our economy, weather, health or even our very own future. At the helm of a unique project called Mission 31, Fabien Cousteau will lead a team of modern day aquanauts. Based in the only undersea marine habitat, they will live underwater and explore the surrounding undersea world for an epic 31 days. During this underwater adventure, Fabien and his team will not only be conducting cutting edge science experiments around climate change, and human physiology as well as documentary filming but will also connecting to millions around the world in real time via the web thru platforms like Skype In The Classroom, Twitter, Facebook, and more from the depths below. All this in the name of the human-ocean connection.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27384

Speakers
avatar for Fabien Cousteau

Fabien Cousteau

Ocean ExplorerBonnet RougeGrowing up on decks of his famous Grandfather’s ships, Calypso and Alcyone, Fabien champions the family legacy as third generation ocean explorer and filmmaker. From his vast experience in the field, coupled with a degree in environmental economics from... Read More →



Sunday March 9, 2014 3:30pm - 4:30pm CDT
Austin Convention Center, Room 9ABC

3:30pm CDT

Nano Size Me: Too Much Ado About Nano? Why Size Still Matters
ATTENTION: Priority Seating is available for this session. To take advantage of this opportunity, you will need to have a valid SXSW badge, and an activated SXsocial account. To get your priority seating, please go here: https://sup.sxsw.com/schedule/IAP27078
This Mashable article explains the new patent that Google Glass was granted that may transform the advertising landscape. This head-mounted gaze tracking device will literally flash advertisements in front of your eyes, and charge advertisers for the number of times someone looks at their ad.
Sponsored by Hill+Knowlton.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27078

Sunday March 9, 2014 3:30pm - 4:30pm CDT
Wanderlust, Wanderlust

3:30pm CDT

Next Generation Retail Stores
And you thought getting a solid mobile strategy out the door was tough. The retail landscape is evolving at a rapid pace and while the future is unclear, one thing is certain: if you don’t embrace a digitized future, your brand will be left behind. The physical store is fundamentally changing – the store of the future provides a curated, seamless shopping experience that consumers demand. How? By bringing the best of online technology into the physical store - from lookbooks and 3D printing, to magic “try-on” mirrors and body scans. What, did you think a few in-store iPads would cut it? There is an unparalleled opportunity for retailers to engage with customers in a new way. Join our elite group of retail leaders – large traditional brands redefining themselves and disruptive startups – as we define the next gen of shopping. We’ll discuss what’s worked – and what’s not – for retailers, emerging tech and how brands are making bets on the next gen of retail stores.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24439

Speakers
avatar for Zita Cassizzi

Zita Cassizzi

Chief Digital OfficerTOMSZita joined TOMS in 2012 and is currently the Global Chief Digital Officer. She is responsible for the global digital business including P&L, social, mobile, customer engagement and support, web development as well as creating a unique omni-channel direct... Read More →
avatar for Healey Cypher

Healey Cypher

Head of Retail Innovation - eBay InceBayHealey leads the Retail Innovation team within eBay, Inc. He previously served roles as the Chief of Staff for Global Product Management and led the Local Business Development team. Healey’s passion for making eBay successful is only matched... Read More →
avatar for Bryan Wolff

Bryan Wolff

CFO at BonobosBonobosI am the CFO of Bonobos, a menswear brand renowned for exceptional fit, high energy and great customer experience. I was one of the first investors in Bonobos back in 2007, and joined the team full-time in January 2012 to focus on finance, investment and development... Read More →



Sunday March 9, 2014 3:30pm - 4:30pm CDT
Hyatt Regency Austin, Texas Ballroom 5-7

3:30pm CDT

No Such Thing As TMI in Digital Health
Your health story has gone from a scatter of hand-written notes with a sketchy plot to a digital digest with volumes yet to come. And for the first time, you’re one of the authors. Your story is comprised of electronic health records, personal health records, self-tracking and mobile monitoring data, and social interactions, all connected by APIs. Is it TMI? Short story, novel, or blog: The format is up to you, but the benefits of collecting, accessing and connecting health data digitally are undeniable. In this session, Kaiser Permanente's Madhu Nutakki and Aashima Gupta will discuss how technology and meaningfully curated data are enabling health and wellness. Presenters will discuss the latest digital trends, including biometrics, mobile, wearable devices, APIs, and the platforms that bring them all together–with examples of what’s working now and what’s around the corner in health care. Let's have a discussion and write the next chapter of the digital health story together. This track is sponsored by Kaiser Permanente.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27135

Speakers
AG

Aashima Gupta

Exec DirKaiser Permanente
avatar for Madhu Nutakki

Madhu Nutakki

VPKaiser PermanenteMadhu Nutakki is Vice President, Digital Technologies, Kaiser Permanente. He leads, drives and executes a companywide, next-generation digital strategy, enabling Kaiser Permanente to lead the industry in digital member engagement. A health care transformation veteran... Read More →


Sunday March 9, 2014 3:30pm - 4:30pm CDT
Hilton Austin Downtown, Salon F

3:30pm CDT

Nordic Startups Sharing Success Stories
In this panel the #xNordics crew opens it all up about the success of startups coming from the Nordics, Finland, Sweden and Norway. This is yet another SXSW channel for the Nordic startups to pitch, not only to investors but to like-minded people within the industry. Idea is to open up what we put into our morning porridge or Sauna beers to create the startup ecosytem and innovative lifestyle .The session will be active and interactive, with amazing success stories of Nordic Startupss (Rovio, WeVideo, Spotify…) and enablers (Aalto Innovation University, Innovation Norway, Stockholm Chamber of Commerce, Sweden Mobile Association, Mobile Monday, MESH, FinnMob, Finpro and alikes) - and mix and match very innovative people telling stories, sharing experiences and coaching others while opening it all up. We want to make this session interactive and have conversations with the audience too! Funny accents guaranteed! ;)

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP26130

Speakers
avatar for Maria Rankka

Maria Rankka

CEOStockholm Chamber Of CommerceIn 2010 Maria was appointed CEO of the Stockholm Chamber of Commerce, the leading private organization for improving the business climate in the Stockholm region. Under Maria's leadership the Chamber has taken bold measures to renew and reenergize... Read More →
avatar for Jostein Svendsen

Jostein Svendsen

CEOWeVideoJostein Svendsen is the Chief Executive Officer and Co-Founder of WeVideo Inc. Based in Silicon Valley and Oslo, Norway, WeVideo takes the cost, time and complexity out of video production and sharing, all while delivering creative control, social editing/collaboration... Read More →
PV

Peter Vesterbacka

CMORovio Entertainment Ltd



Sunday March 9, 2014 3:30pm - 4:30pm CDT
Hilton Austin Downtown, Salon E

3:30pm CDT

Paris: A Thriving Ecosystem Despite Itself
The Paris startup ecosystem has been silently churning out $1 Billion companies since the 1970s; however, its anti-Anglophone history, anti-business government, and the language barrier has influenced international opinion of France, and specifically of French Tech.
Our panel will explore the inner workings of French culture, such as the attitude of "If I have to market my product, it's not good enough," as well as to explore the startup ecosystem itself, such as how France's strong engineering and industrial past has positioned it as a leader in one of the most exciting sectors in the tech world today: connected hardware.
This talk is not meant to convince anyone to move to Paris (or anywhere for that matter) to start their company; instead, it seeks to highlight the fact that, if you're going to build a global company, you will eventually launch in France (probably be among the first five markets), so you might as well know a little bit about the culture before you launch there.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP25269

Speakers
avatar for Liam Boogar

Liam Boogar

Editor & CEOThe Rude BaguetteCofounder of the Rude Baguette, Liam Boogar is originally from Menlo Park, California. Since his move to Paris in 2010, Liam has become a thought leader on the European Startup Ecosystem, being interviewed in online, TV, and radio all over the world. He... Read More →
avatar for Pierre-Simon Ntiruhungwa

Pierre-Simon Ntiruhungwa

Co-founder & CEOSilicon StudentsPierre-Simon believes that there's not enough entrepreneurs in the world. Not enough people looking at the problems in their daily life and in the world while asking themselves "What can I do about it?" This belief made him found Silicon Students in... Read More →



Sunday March 9, 2014 3:30pm - 4:30pm CDT
Hilton Austin Downtown, Salon G

3:30pm CDT

Privacy Is Dead: Long Live Privacy
In an era when living publicly is becoming the default, people are coming up with creative ways to carve out private spaces in their lives. Rather than rejecting today’s ubiquitous social media and sharing tools outright, we’re reaping all the benefits of maintaining a vibrant digital identity while gradually defining and managing a new notion of privacy for the 21st century.
The issue is not whether online privacy is dead but rather how to enable people to control the digital information stream connected to their personal lives as needs and relationships evolve over time.
This presentation, which is based on a new quantitative study JWT conducted in the U.S. and interviews with experts and influencers in technology and academia, will look at the myriad ways people are reclaiming privacy in an era of openness and advise brands on how to ease consumer concerns around online privacy.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP21936

Speakers
avatar for Ann Mack

Ann Mack

Dir of TrendspottingJWTAnn Mack oversees global trendspotting for JWT where she and her team help brands turn shifts in the zeitgeist—related to everything from technology, gaming and globalization to retail, philanthropy and the environment—into opportunities. Ann has worked... Read More →


Sunday March 9, 2014 3:30pm - 4:30pm CDT
Sheraton Austin, Creekside

3:30pm CDT

Racing in Reverse: From OT to Project Slippage
Mr. Layton’s presentation, titled “Racing in Reverse: The Quantitative Relationship Between Overtime, Defects and Project Slippage,” discusses the downsides of overtime as it relates to productivity, ways to accelerate projects, and using agile techniques to close the gap between defect introduction and defect identification. There will be many relevant applications to the process of game development.
Mark Layton is an industry-recognized expert on project/program management and an active coach on complex agile implementations. He is the Los Angeles chair for the Agile Leadership Network and the founder of Platinum Edge, an organizational improvement company that supports businesses looking to strategically improve project ROI. Mr. Layton is author of the book Agile Project Management for Dummies.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP28747

Speakers
ML

Mark Layton

PrincipalPlatinum Edge, Inc.Mark C. Layton, known globally as Mr. Agile®, is an organizational strategist and PMI certification instructor with over 20 years in the project/program management field. He is the founder of Platinum Edge, Inc.—an organizational improvement company... Read More →


Sunday March 9, 2014 3:30pm - 4:30pm CDT
Long Center, AT&T Education Room

3:30pm CDT

Surveillance on the Silver Screen
Can the NSA, the police, and private companies really do that? From PRISM to drones to ‘Stingrays’ that snoop on cell phones, join us at the movies for a close look at how surveillance has caught up with the fables dreamed up for Hollywood flicks. We'll discuss what’s technologically possible, what’s legal, and the impact on business and society with technology and civil liberties attorneys Nicole Ozer and Matt Cagle from the ACLU of Northern California.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP20606

Speakers
avatar for Matthew Cagle

Matthew Cagle

@matt_cagleACLU of Northern CaliforniaMatt Cagle is an attorney working with the ACLU of Northern California’s Technology and Civil Liberties group. Originally from Arizona, he has worked on privacy issues that range from government surveillance to corporate collection and use of... Read More →
avatar for Nicole Ozer

Nicole Ozer

Tech/Civil Liberties Policy DirACLU of Northern CaliforniaNicole Ozer is the Technology and Civil Liberties Policy Director at the ACLU of Northern California and is a nationally recognized expert on issues of privacy, free speech and new technology. Nicole is the author of several... Read More →



Sunday March 9, 2014 3:30pm - 4:30pm CDT
Austin Convention Center, Room 6AB

3:30pm CDT

The Fragile Law that Protects Online Speech
Section 230 of the federal Communications Decency Act is responsible for the shape of the Internet as we know it today, by freeing website operators from needing to conduct a legal review of each and every user communication that crosses their systems.
And yet, the protection granted by Section 230 is both controversial and fragile. Judges are uncomfortable with the idea that websites can publish revenge porn, pay-to-remove mugshot galleries, and prostitution ads with impunity. State attorney generals have demanded that Congress amend Section 230 to give them broad new powers to bring criminal charges against social media sites, to use them as a choke point to cut off illegal content involving child trafficking. But what would limiting Section 230 mean for the future of peer-to-peer communication?
This panel will explore the controversy over Section 230, including the voices demanding its repeal or change and the consequences to online speech of yielding to such demands.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP20237

Sunday March 9, 2014 3:30pm - 4:30pm CDT
Austin Convention Center, Room 12AB

3:30pm CDT

The Narrative Debate in Game Design
The debate surrounding narratives in games generally centers around player agency and interactivity. Some believe narratives enrich games, while others wish for purely system-based experiences. What is the future of narratives in games given a lack of writing quality and seemingly growing desire for games that only focus on moment-to-moment player agency? How can game narratives thrive into the next generation of games and players?
Examples of Narrative-Based Games: Twine Games, Bioshock Infinite, Bastion, Kentucky Route Zero
Examples of System-Based Games: DOTA 2, Minecraft, Rouge Legacy, Mercenary Kings, Nidhogg
The panel will consist of a moderator, pro-narrative, pro-mechanical, and pro-games person.
This SXSW Gaming Session at the Long Center is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP21429

Speakers
avatar for Jordan Mallory

Jordan Mallory

Lead WriterMinicore Studios LLCHaving spent nearly three years traveling the world as a Contributing Editor for renowned video game news outlet Joystiq.com, Jordan is now the Lead Writer for Austin-based indie development house Minicore Studios. The company's next big release, an... Read More →
avatar for Shay Pierce

Shay Pierce

Dictator for LifeDeep Plaid GamesShay was 6 years old when he forced an Italian plumber to sprint 100 yards and fling himself into a pit of lava. Shay's life was never the same (though Mario was surprisingly unaffected, in fact he was on his feet again just seconds later). Shay has... Read More →
avatar for John Warren

John Warren

Founder & CEOMinicore Studios LLCJohn has an undergraduate background in psychology and media studies and an MBA in Digital Media Management from St. Edward's University. But, perhaps more importantly, he's been playing video games ever since he could hold a controller. Put it all... Read More →
avatar for Davey Wreden

Davey Wreden

Creative MistressGalactic Cafe


Sunday March 9, 2014 3:30pm - 4:30pm CDT
Long Center, The Kodosky Donor Lounge

3:30pm CDT

The Next Mobile Experience
Today we are still using our mobile devices like the way we used to on old computers with a mouse.
We have limited ourselves to only scrolling up, down, left, and right in most of our mobile experiences, when our touchscreen devices allow us to move freely in every direction we want.
We still design apps that require people to tap on tiny little buttons to initiate some of the most basic functions, when they can be done with simple gestures.
And we allow restrictive and outdated rules and templates to dictate our digital experiences, when they should be limited only by our imaginations.
We need to change the way we use our mobile devices at the fundamental level by losing our old habits and outdated expectations that were developed around using old technologies.
So what can we do to truly take advantage today's technologies and make our mobile experiences more efficient and effortless?
My name is Sung Kim, and I would like to share with you our next mobile experience.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP17699


Sunday March 9, 2014 3:30pm - 4:30pm CDT
Four Seasons, Four Seasons Ballroom

3:30pm CDT

Why Non-Profits Should Embrace Data Journalism
In the nonprofit world, resources can be scarce. But there’s never a shortage of data. Nonprofits track finances, services, outcomes and external data about their issue areas. Within all that data are stories waiting to be told.
The world’s best news organizations tell data stories digitally with rich visuals and interactives that make complex data accessible to broad audiences. Nonprofits can apply the same principles and technologies to data they already track.
This panel will explore how nonprofits and news organizations can and should work together to communicate nonprofit data to the public. We’ll also discuss how nonprofits can create their own data stories in house or working with a vendor.
As government agencies increasingly turn public services over to private charities, those charities will control more and more newsworthy data. Collaboration is in the best interest of nonprofits, news organizations and, most importantly, the communities we both serve.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP20942

Speakers
avatar for Megan Kilgore

Megan Kilgore

Digital Mktg MgrCapital Area Food Bank of TexasMegan Kilgore is a digital marketing and nonprofit communications professional from Austin, Texas.
avatar for Javier De La Torre

Javier De La Torre

CEOCartoDBJavier is CEO and co-founder of Vizzuality and CartoDB, in charge of product strategy and business development. He is an expert on biodiversity informatics, open data and mapping software. He has been featured in publications including NPR, CNET, The Guardian and El Pais... Read More →


Sunday March 9, 2014 3:30pm - 4:30pm CDT
Austin Convention Center, Room 10AB

3:30pm CDT

WTF RWD! Agreeing to Disagree
Some say responsive web design means a different content strategy between different devices based on the context of use. Others say responsive web design means getting the same content no matter what device and context. Join us as we agree to disagree in this heated debate on responsive web design and how it interweaves with coding, analytics, SEO and user experience.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP25767

Speakers
avatar for Amanda Krauss

Amanda Krauss

The Texas TribuneI do programming, project management, and translation between people who use a mouse and people who use use a command line. In my current position I've overseen several responsive projects and in doing so developed a healthy skepticism for the assumption that you... Read More →
avatar for Caryn Lusinchi

Caryn Lusinchi

Content & UX Strategy DirSpringboxCaryn is currently the Content & UX Strategy Director at Springbox in Austin, Texas for clients such as Nestle Waters, PayPal and more. From working for 90's gold rush and bust .com Russian mafia funded companies to cubicle landscaped corporations... Read More →
avatar for Hawk Thompson

Hawk Thompson

Sr Content StrategistRazorfishHawk works with client and agency teams to share compelling brand stories across platforms. For more than a decade, Hawk has provided interactive content strategy for such clients as Southwest Airlines, Samsung Mobile and Delta Air Lines. Hawk recently... Read More →
avatar for Chris Wiegman

Chris Wiegman

DeveloperiThemesChris is WordPress plugin developer for iThemes.com where he develops the iThemes Security (formerly Better WP Security) plugin. He is also a teacher as well as a licensed pilot.


Sunday March 9, 2014 3:30pm - 4:30pm CDT
Austin Convention Center, Ballroom BC

3:30pm CDT

xHumed: Bring Back the Dead, with Mary Shelley
Making their first appearance at SXSWi, internationally renowned and long dead authors, H.G. Wells and Mary Shelley, lead us through the incredible journey of being xHumed.
Brought back to life for unique events in London and Birmingham, England, the xHumed are a collective of Speakers-in-a-Box who imparted Dead Good Thinking at NESTA’s FutureFest and the Library of Birmingham.
The process of bringing back the dead was sometimes painful, but made possible through partnership with cultural and media archive organisations including the Library of Birmingham, Oxford University, BBC and others.
If we can archive and store our personal data, media, DNA and brain patterns, the question of whether we can bring back the dead is almost redundant. The right question is should we?
Project producers Samara and Jason Jones-Hall will join Wells, Shelley and other xHumed guests to reveal both the contemporary relevance of these Dead Good Thinkers and the ripple effect of resurrection.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP21305


Sunday March 9, 2014 3:30pm - 4:30pm CDT
Radisson Town Lake, Riverside Ballroom

3:30pm CDT

Your Next UX Skill: Prototyping with HTML & CSS
How you design web pages is changing — rapidly. Part of being a great web designer is understanding the medium you are designing for, recognizing its weaknesses and pushing its strengths. It's no longer enough to show a visual mock-up and explain what happens, you have to be able to show what happens.
The job of the designer doesn't stop after the page loads, it's only just beginning. Instead of drawing static mock-ups, we need to create dynamic prototypes using the core web technologies of HTML and CSS as quickly as possible to realize our visions in the medium they will be produced in.
You've got to be able to get your ideas out the door faster than ever. There's no time to spend weeks and even months intreating around static wireframes and visual comps.
In this session, Jason will introduce you to methods and tools they can use to quickly stand-up testable prototypes that will show not only how their designs look, but how they work as well.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP21350

Speakers
avatar for Jason CranfordTeague

Jason CranfordTeague

UX LeadGannett DigitalJason (www.jasonspeaking.com) combines his creative and technical skills to help people communicate online. He is a UX Lead at Gannett Digital, where he is leading the design of The USA TODAY Content Management System. His past clients have included Marriott... Read More →



Sunday March 9, 2014 3:30pm - 4:30pm CDT
Austin Convention Center, Ballroom A

5:00pm CDT

#GivingTuesday: Inside the Sharknado of Giving
The #GivingTuesday movement generated huge social media buzz, launched the “unselfie”, increased online giving and engaged individuals in the U.S. and around the world in philanthropy. Using new tools and technologies to celebrate traditional, community-based values, #GivingTuesday showcased the creativity and collaboration in the non-profit and philanthropic sectors. In this fireside chat, three of the people behind the #GivingTuesday movement talk about philanthropy, Facebook and the power of sharing. Join Stanford University’s Rob Reich, Facebook’s Libby Leffler and 92Y’s Henry Timms as they share lessons learned from the #GivingTuesday movement and what they are learning about the changing landscape of social good.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP26607

Speakers
avatar for Libby Leffler

Libby Leffler

PartnershipsFacebookLibby Leffler leads a global partnerships team focused on high-impact integrations with influencers, business executives, elected officials, world leaders, nonprofits, and media organizations on Facebook and Instagram. Libby also manages partnerships at Facebook... Read More →
avatar for Rob Reich

Rob Reich

Professor of Political ScienceRob Reich is associate professor of political science and courtesy professor in philosophy and at the School of Education at Stanford University.
avatar for Henry Timms

Henry Timms

Interim Exec Dir92nd Street YAs Interim Executive Director of 92nd Street Y, Henry Timms leads the world-class, 21st-century community and cultural center that serves hundreds of thousands of people at every stage of life and from all backgrounds. At 92Y, Henry founded #GivingTuesday... Read More →



Sunday March 9, 2014 5:00pm - 6:00pm CDT
Austin Convention Center, Room 10AB

5:00pm CDT

Accelerating Innovation in Retail
Retail brands are incorporating technology and digital concepts to change the consumer experience: from virtual fitting room and apps to new payment options and RFID-tagged merchandise. As technology develops and consumer behavior evolves more rapidly, how are retail companies being inspired to be more agile? This panel—consisting of two brand-side innovators, a venture capitalist specializing in retail investments, and a retail journalist—will explore how retailers approach and accelerate innovation through labs, acquisitions, startup, education, and agency partners, and how brands have used each approach to create emerging shopping experiences and develop new products.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP23476

Speakers
avatar for Kristina Simmons

Kristina Simmons

PartnerAndreessen HorowitzPartner at Andreessen Horowitz focused on accelerating the growth of our consumer portfolio. Tasked with growing, disrupting, and developing new and existing markets by advising on strategic initiatives for our portfolio such as brand, marketing, product... Read More →
avatar for Will Young

Will Young

Dir/General PartnerZappos/VegasTechFundAs the Director of Zappos Labs, Will currently leads the San Francisco team, goaled with developing partnerships and building great products through experimentation, incubation, and off-roadmap projects. Will’s innovative and practical solutions... Read More →


Sunday March 9, 2014 5:00pm - 6:00pm CDT
Hyatt Regency Austin, Texas Ballroom 5-7

5:00pm CDT

Algorithms, Journalism & Democracy
Why do crazy stories that aren't true get so much traction, while really important actual facts sink into oblivion? Algorithms influence almost all the information you consume, from news stories, to social media updates, to movies, books, and television programs. Algorithms fuel the marketplace of ideas and ultimately grease the wheels of democracy. Algorithms can surface truths that improve our understanding of the world. And algorithms can perpetuate false information or distort the truth. In this session we will look at some surprising ways that algorithms make life better and some ways that algorithms distort our perception of reality. Understanding how algorithms control and manipulate your world is key to becoming truly literate in today's world.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP23203

Speakers
avatar for Gilad Lotan

Gilad Lotan

Chief Data ScientistBetaworksGilad is the Chief Scientist at betaworks. Previously, he was VP of R&D at SocialFlow. Before that, Gilad built social data visualizations at Microsoft’s FUSE labs.
avatar for Kelly McBride

Kelly McBride

Sr FacultyThe Poynter InstituteKelly McBride is a writer, journalist and consultant. She's spent the last decade at The Poynter Institute examining how journalism is morphing from a profession for a few into the calling of many.


Sunday March 9, 2014 5:00pm - 6:00pm CDT
Austin Convention Center, Room 12AB

5:00pm CDT

App Data, Everywhere: Cross-Device Content Sharing
We live in a cross-platform world, with users now expecting the data they create to follow them across various devices, browsers and even offline. Consumers’ data sync demands range from simple needs (i.e. accessing the most up-to-date documents anywhere) to more complicated scenarios (such as picking up a game right where it was left off on another device). As user demand for easy access to content from any device grows, managing data has moved from a pure storage problem to one of data synchronization.

This session will examine:
1. The difficulties of addressing sync across various devices and operating systems, and how to overcome them
2. How offline access impacts device utilization and how to support it
3. How to best capitalize on devices’ limited local storage and effectively manage using both local and remote storage
4. Reconciling different synchronized data from various users and devices

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP23904

Speakers
avatar for Leah Culver

Leah Culver

Developer AdvocateDropboxLeah is a Developer Advocate at Dropbox. In a past life, she has co-authored both the OAuth and OEmbed open API specifications. Leah loves APIs, open source, and nicely written documentation.


Sunday March 9, 2014 5:00pm - 6:00pm CDT
Four Seasons, Four Seasons Ballroom

5:00pm CDT

BBC Presents: Reinventing The Wheel
Are brilliant ideas enough to fix a broken transport system? As a BBC reporter who writes about advanced transport technologies, Jack Stewart has spent years investigating how we will move around in the future, speaking to some of the biggest players and greatest minds. With the global population exploding, and cities expanding, can we can not continue to rely on the car. So what are the brilliant inventors of the future proposing as alternatives? The rich multi-media presentation will include video of flying cars, floating trains, and robot cars that are being proposed.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP23811

Speakers
avatar for Jack Stewart

Jack Stewart

CorrespondentBBC.comAs transport columnist from BBC.com/Future, Jack writes one of the site’s most popular columns, Hyperdrive. He also presents Science in Action on the BBC World Service. He’s a trained mechanical engineer (with automotive and aeronautic design) before becoming... Read More →


Sunday March 9, 2014 5:00pm - 6:00pm CDT
Hyatt Regency Austin, Texas Ballroom 1-4

5:00pm CDT

Beyond the Gimmick: Telling Stories Through 4D
As evidenced by the world around us, entertainment and media are evolving, and augmented reality is becoming the next frontier of storytelling. While many have experienced AR to some extent, few have seen more than a proof of concept, or what we call “floating shoe syndrome.” To most, AR might look like a shoe floating off a page, but 4D takes it a step further, adding interactive elements that allow it to be explored from every angle. AR is no longer just a gimmick; through the realm of 4D, it’s the future of the Web in the real world, and a new way to bring ideas to life. From ads to brands to celebrities, 4D is already being used to elevate fan and consumer interaction in new ways. Imagine an album cover that comes to life with lyrics, music and tour dates, or a movie poster where the characters enter your world and describe the film. This panel will explore the future of 4D, where and how stories will be told in the future, and the implications of 4D on every aspect of our lives.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP26548

Speakers
NL

Nick Lippman

MgrLippman EntertainmentNick’s focus on Business Development & Technology includes, among other things, monitoring and developing Lippman Entertainment across all digital platforms and mobile and developing strategies for the growing digital environment. Nick was named to the Top... Read More →
KM

Katerina Markov

Head of Global InnovationAtom FactoryAs Head of Global Innovation, Katerina leads digital and content strategy for Atom Factory’s artists, brands and portfolio companies. Prior to Atom Factory, Katerina served as the global lead of digital innovation at Universal Music Group, the... Read More →
BM

Brian Mullins

Founder & CEODAQRIBrian Mullins is a pioneer in the field of augmented reality with experience in Human Machine Interface and Computer Vision technologies. Prior to founding DAQRI, Brian transitioned to industrial robotics from the field of military command and control systems, after... Read More →


Sunday March 9, 2014 5:00pm - 6:00pm CDT
Radisson Town Lake, Riverside Ballroom

5:00pm CDT

Boulder, Smarter, Faster: How We Beat Big Coal
For years, Boulder, CO residents pressured their monopoly utility, Xcel Energy, the largest coal-dominated utility in Colorado, to provide cleaner power to no avail. Fed up with stall tactics, Boulder voters approved two ballot measures to begin the process of “municipalizing” their energy utility, effectively taking control from Xcel and requiring the city by charter to move to a renewable energy dominated portfolio. The campaign was historic--never had a city municipalized their energy supply for the purpose of reducing carbon emissions.
The goal is simple: create a model for how a community can power a city off of clean energy—while not having to pay more for it.
This session tells the unlikely David and Goliath story of how a group of young people beat back the corporate political machine (twice) using innovative grassroots organizing, what the electric utility of the future looks like, and why local power can be a game-changing model for communities to solve big problems.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP26928

Speakers
avatar for Steve Fenberg

Steve Fenberg

Exec DirNew Era ColoradoSteve is the founder and Executive Director of New Era Colorado and formed the organization just after graduating from the University of Colorado. He comes to New Era with a background in local politics, labor rights, and environmental policy. Steve sits on... Read More →



Sunday March 9, 2014 5:00pm - 6:00pm CDT
Austin Convention Center, Room 6AB

5:00pm CDT

Character: The Importance of Being Earnest
ATTENTION: Priority Seating is available for this session. To take advantage of this opportunity, you will need to have a valid SXSW badge, and an activated SXsocial account. To get your priority seating, please go here: https://sup.sxsw.com/schedule/IAP27090
The evolution of brand and reputation management marks the emergence of a new element of a organization’s image that we call Character. This is about competitive advantage. Attitudes towards corporations have changed. The economic, political and social climate, combined with advancing communications tech, has created a public that expects direct communication with organizations and transparency about their impact on society. The impact of that shift is compounded by the democratizing nature of the digital world. Online, we can now gather together whenever we want, from wherever we want to discuss issues and identify common ground. Organizations can no longer assume that brand perceptions are limited to the product or service they offer and are putting their market share at risk if they are not broadening their approach to public engagement This panel will explore the broad topic of corporate character, and how the public’s role in the decisions companies make everyday is evolving.
Sponsored by Hill+Knowlton.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27090

Sunday March 9, 2014 5:00pm - 6:00pm CDT
Wanderlust, Wanderlust

5:00pm CDT

Design for Drivers: The Optimal Connected Car
Currently, there is a major disconnect between the multi-year development cycles of automakers and consumer expectations for smart devices. Automakers can’t keep pace with the fast-moving software updates brought about by tech companies and the result is a user experience that is vastly outdated for drivers that use a number of smart devices day-to-day. Change lies in automakers working with tech companies that understand designing optimal user interfaces that are both beautiful and intuitive. In addition, both parties must consider how to make the transition from phone to car seamless, while also eliminating distracted driving. The market is currently in an experiential stage and automakers are rethinking everything from system placement to iconography. Each player is vying to develop the user interface that will set the industry standard. Peter will explain how smart device makers can build on their UI experience to disrupt the market and usher in the era of connected cars.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP26957

Speakers
avatar for Peter Skillman

Peter Skillman

Head of DesignHEREPeter Skillman is head of Design for HERE, a Nokia business. Previously, Peter led the Nokia Mobile Phones user interface and service design team. Under his leadership, the MP design team developed UI and services for the successful Asha range. In his first Nokia... Read More →


Sunday March 9, 2014 5:00pm - 6:00pm CDT
Austin Convention Center, Ballroom A

5:00pm CDT

From Stranger to Lover in One Swipe
As social connection apps and mobile technology evolve, instant gratification is now expected when it comes to new people and information. We’ll tackle the new norms of meeting people via app, diving into the lifecycle of social connection to illustrate how every move matters. We’ll explore a long-term vision for connecting people through new technology – its many opportunities and the limitations of using algorithms to introduce real people.
Questions to be Answered:
With endless social connection products in the market, what are their differences? What can we learn from success and failures existing in the market?
How will social connection products evolve past mobile devices?
What is the social stigma around meeting via device, and how is it changing generationally?
Is social technology making us less personal?
What are the concerns with forging new social connections, and how do they differ between men and women? What can consumers and companies do to protect safety and privacy?

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22645

Speakers
avatar for Colin Hodge

Colin Hodge

Co-Founder & CEODOWNColin is a co-founder and the CEO of DOWN. He founded DOWN (formerly Bang With Friends) in January 2013. Previously, Colin founded HeardAboutYou, a dating startup that evolved into Bang With Friends, as well as Cloud 8 Studios, a mobile apps company that published... Read More →
avatar for Joel Simkhai

Joel Simkhai

Founder & CEOGrindr LLCJoel Simkhai is the Founder and Chief Executive Officer of Grindr LLC, the company behind the highly popular Grindr app and the Blendr app. Founded in 2009, Grindr is the pioneer and largest all-male meet-up app that uses location-based technologies to bring... Read More →


Sunday March 9, 2014 5:00pm - 6:00pm CDT
Sheraton Austin, Capitol EFGH

5:00pm CDT

FutureHood: Crowdfunding Innovators in Real Estate
Risk capital has brought tremendous change to tech for a generation -- where the visionary gadgets and 20-something CEOs yield front page news. In contrast, the real estate industry has been run by those who think inside the box, and the opportunity for a young, forward-thinking entrepreneur with fresh ideas (but no contacts) has always been limited. Until now.
Thanks to the JOBS Act, the real estate entrepreneur revolution is in full swing. RE-neurs with the best ideas -- like eco-friendly college dorms or the world’s first Airstream trailer hotel chain -- now have unprecedented access to capital. Crowdfunding is paving the way for the next wave of real estate, built by entrepreneurs who will literally change the world we live in -- one building at a time.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24457

Speakers
avatar for Todd Dipaola

Todd Dipaola

CEOinMarketVeteran entrepreneur Todd Dipaola co-founded inMarket to bring the performance and accountability of online marketing to physical brands and retailers.
avatar for Neil Dipaola

Neil Dipaola

Pres, Co-FounderForefund CapitalNeil is a self-made real estate developer, hotelier and coastal land use expert who evangelizes expanded recognition of entrepreneurship in real estate. His most recent mid-rise project sold for $30 million in Q4 2013 realizing 150+%IRR returns for... Read More →



Sunday March 9, 2014 5:00pm - 6:00pm CDT
Hilton Austin Downtown, Salon C

5:00pm CDT

Good & Great Science Outside the Academy
I propose to speak about my experience directing both a virtual research effort that resulted in my discovering the cause of my daughter's genetic illness and unrelated effort to prosecute the pre-clinical and clinical development of a drug using a similar virtual model. Both efforts were international in scope and required the coordination of dozens of scientists and clinicians to contribute in a just-in-time fashion their expertise. Both efforts resulted in significant scientific publications and clinical testing as well as market validation of the drug product.
Though these scientific projects are not scalable, they are capable of addressing very focused and in some cases high value questions in the form of clinical hypotheses.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP19756

Speakers
avatar for Hugh Rienhoff

Hugh Rienhoff

DirImagoDr. Rienhoff is a San Francisco Bay area clinical scientist and entrepreneur. He was a partner at the venture firm New Enterprise Associates. He was a founding director of such companies as Healtheon/WebMD (HLTH) and Aurora Biosciences (ABSC). In 1998, he founded DNA Sciences... Read More →


Sunday March 9, 2014 5:00pm - 6:00pm CDT
Omni Downtown, Longhorn

5:00pm CDT

Hacking Your Life for Better Health
Every healthcare organization must evolve its commercial strategy within a transformed health system that rewards prevention and punishes waste, and patient engagement is critical to this shift. Additionally, with more patients covered by insurance under the Affordable Care Act, an already strained healthcare system will become even more stretched and organizations will need to figure out how to activate and empower the most prevalent and available resource for patient care – at home caregivers. For every engaged patient, there are far more who are ambivalent about their care, or lack the necessary information or encouragement to get involved. This panel features speakers representing the payor, big pharma, enterprise IT enabler, and e-patient activist perspectives to discuss relevant digital tools and services that are gaining traction or still to come that could bring to life the vision of the actively engaged health consumer. This track is sponsored by Kaiser Permanente.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP20060

Speakers
avatar for James Mault

James Mault

CMOQualcomm LifeJames R. Mault, M.D., F.A.C.S., is the Vice President and Chief Medical Officer of Qualcomm Life as a result of their acquisition of HealthyCircles, a Care Coordination and Remote Patient Monitoring Software Platform Company founded and led by Dr. Mault since 2009... Read More →
avatar for Michele Polz

Michele Polz

AVP of Patient Insights & AnalyticsUS Sanofi DiabetesAs Head of Patient Insights for Sanofi US Diabetes, Michele Polz is charged leading efforts to identify and understand the true needs of people living with diabetes. An advocate for putting the patient first, Michele launched Data... Read More →
avatar for Charles Saunders

Charles Saunders

CEOHealthagenDr. Charles Saunders, M.D., is the CEO of Healthagen, an Aetna business. Dr. Saunders is a physician and accomplished business executive with expertise in health care services, technology, and business operations.
avatar for Fred Trotter

Fred Trotter

HacktivistNot Only DevelopmentFred Trotter is an Healthcare Data Journalist. The DocGraph Journal is the first Open Healthcare Data vendor, based on the DocGraph graph dataset, which details how healthcare providers work together in the United States.



Sunday March 9, 2014 5:00pm - 6:00pm CDT
Hilton Austin Downtown, Salon F

5:00pm CDT

Indie MEGABOOTH: A Trilogy in Two Parts Q&A
This panel will provide a high level overview of what the Indie MEGABOOTH is, how it got started and what types of challenges we faced. This includes anecdotes about changing career paths, grassroots community building, alternative marketing strategies and the sudden rise of indie games into the greater gaming culture. We'll talk about how we've managed the growth and increased demand from developers, along with future plans for expansion and what's happening in 2014 and beyond. Chris and I will provide insights into the issues facing indie developers as they move into new territory and how these can be addressed with limited resources. We'll open the floor to Q&A to discuss how we moved from relative obscurity to a major draw at conferences world wide.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP28396

Speakers
avatar for Christopher Floyd

Christopher Floyd

First OfficerIndie MegaCorpChristopher Floyd is First Officer at Indie MEGABOOTH. Christopher has experience ranging across the spectrum of AAA and indie video games, starting at EA, moving to Activision and now to his current work with the Indie MEGABOOTH. Christopher likes Star... Read More →
avatar for Kelly Wallick

Kelly Wallick

OverlordIndie MegaCorpKelly Wallick has worked in nanotechnology, biofuels, materials science and as an MIT researcher. In 2011, she made the switch into the games industry as a project manager at Boston-based Infrared5. During this time she co-founded the Indie MEGABOOTH and has... Read More →


Sunday March 9, 2014 5:00pm - 6:00pm CDT
Long Center, AT&T Education Room

5:00pm CDT

Interaction Design & the Performing Arts
This panel looks at a wide range of intersections between interaction design and the performing arts, from narrative to puppetry to dramatic theory. The performing arts may be characterized by the expression of emotion and intent within a performative frame. By contextualizing IxD in this way, we have the opportunity to see a vast space that may be terra incognita to many designers. Noah Wardrip-Fruin’s approach looks deep into the code to find ways to embed and admit of expressive actions and behaviors. Emma’s research centers on the status of the player as performer, engaging the critical lens of performance theory to develop a nuanced approach to new interfaces for games, she talks about performance methods used in her pedagogy at OCAD. Allucquere Stone, a veteran of both installation and performance art, looks to puppetry for new inspirations. Brenda Laurel (convener) examines the value of dramatic theory and structure in design, especially in a multi-interactor world.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24975

Speakers
avatar for Brenda Laurel

Brenda Laurel

Adjunct ProfessorUniversity of California at Santa CruzBrenda Laurel has worked in interactive media since 1976 as a designer, researcher, writer and teacher. She currently serves as an adjunct professor in Computer Science Department at U. C. Santa Cruz. She served as professor and... Read More →
avatar for Allucquere Stone

Allucquere Stone

Professor EmeritaThe University of Texas at AustinWolfgang Kohler Professor of Media and Performance, European Graduate School EGS Professor Emerita and Founding Director, Advanced Communication Technologies Laboratory (ACTLab), University of Texas at Austin Humanities Research Institute... Read More →
avatar for Noah Wardrip-Fruin

Noah Wardrip-Fruin

Assoc Professor, Computer Science & Dir, Digital Art & New Media MFA ProgramUniversity of California at Santa CruzNoah Wardrip-Fruin is Associate Professor of Computer Science, director of the Digital Art and New Media MFA program, and co-director of the Expressive Intelligence Studio... Read More →
avatar for Emma Westecott

Emma Westecott

Assistant ProfessorOCAD UniversityEmma is Assistant Professor in Game Design and Director of the game:play lab at the Ontario College of Art & Design (OCAD) University in Toronto, Canada (http://www.ocadu.ca). She has worked in the game industry for over 20 years: in development... Read More →



Sunday March 9, 2014 5:00pm - 6:00pm CDT
Four Seasons, San Jacinto Ballroom

5:00pm CDT

Leaning Out: How Online Dads Raise Kids Offline
Are you the kind of dad who only knows his kid through Facebook? Should your kid even be on Facebook? Men, especially in technology, are taught to work hard, define ourselves by our careers, and eagerly embrace new technologies. But that may not be the best way to be a dad. For dads who aren't douches, or at least don't want to be, finding the right balance can be extremely hard. There's been a lot of discussion about how women can balance work and families, this panel will take a look from the other side of the gender gap, with a uniquely male perspective. In short, you need to lean back, bro.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24155

Speakers
avatar for Mat Honan

Mat Honan

Sr WriterWiredWIRED Senior Writer Mat Honan has his pulse on all things digital and social, expertly reporting on the business and cultural impact of technology and the giants of industry. Honan has become a beacon and leading voice in online privacy and security reform and spurred... Read More →
avatar for Clara Jeffery

Clara Jeffery

Co-EditorMother JonesClara Jeffery is co-editor of Mother Jones, where, together with Monika Bauerlein, she has spearheaded an era of editorial growth and innovation, marked by the addition of now 13-person Washington bureau, an overhaul of the organization's digital strategy and... Read More →
avatar for Alexis Madrigal

Alexis Madrigal

Sr EditorThe AtlanticAlexis Madrigal is a senior editor with The Atlantic, a co-founder of Longshot magazine, and a dad.
avatar for Michael Sippey

Michael Sippey

AdvisorTwitter


Sunday March 9, 2014 5:00pm - 6:00pm CDT
Courtyard Marriott, Rio Grande Ballroom

5:00pm CDT

Making the Mobile Leap
We all know the next wave is mobile, it's been beaten into our brains. But, what does a company do when they want to get on that wave, but the core of their business is still on the Web. How do you architect experiences for consumers in the future while not taking your eye off of what is currently driving your business. Hear from the mobile engineering leads at Airbnb, Box, Eventbrite, and Pinterest that may not have been mobile first but have made mobile core to what they do.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP18927

Speakers
avatar for Sean Coady

Sean Coady

Mobile EngineeringEventbriteSean Coady is the Director of Mobile Development at Eventbrite. He is responsible for the development of both the consumer and organizer mobile apps. The consumer mobile apps allow event-goers to find events near them, see which events their friends are... Read More →
avatar for Martin Destagnol

Martin Destagnol

Head of Mobile EngineeringBoxHead of Mobile Engineering @ Box. Mixing tech, creativity & business. Developer since born (almost), HEC / Sup'aero / Esiea.
avatar for Mark Smallcombe

Mark Smallcombe

Head of Mobile EngineeringPinterestMark is working with an awesome team of engineers and designers at Pinterest to create the world's best visual discovery tool. He has previously led engineering teams at Shopkick, Funny Or Die, Insider Pages and CitySearch.
avatar for Andrew Vilcsak

Andrew Vilcsak

Mobile Engineering LeadAirbnbAndrew was the first mobile engineer hired at Airbnb 2 years ago and lead the development of Apple iTunes Store Award winning app. Since then he has become the lead of the mobile engineering team working on building products for mobile devices.


Sunday March 9, 2014 5:00pm - 6:00pm CDT
Austin Convention Center, Ballroom BC

5:00pm CDT

Money Talks: Sources of Capital for Austin Firms
Money Talks features a panel discussion of active investors discussing the different types of capital funding for entrepreneurial businesses, including Angel, VC, and institutional funding. Panel participants are seasoned investors who represent all levels of the startup investment process and are presently looking for new opportunities to invest. Between the three panelists and the moderator, this panel is directly responsible for more than 50 startup investments annually, including new deals and follow-on rounds. The majority of this session will focus on an interactive audience Q&A, along with a discussion of the strengths of each investment type. Bring your questions!

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP26235

Speakers
BA

Bryan Allinson

University of Texas System
LK

Laura Kilcrease

Managing DirTriton VenturesAccomplished VC
avatar for Rosa L McCormick

Rosa L McCormick

Managing DirWild Basin Investments LLCRosa has been working with start-up companies since 2004 and is currently Managing Director of Wild Basin Investments, LLC, a closely-held entity focused specifically on early-stage equity investments, and President of Key Light Capital LLC, an... Read More →
avatar for Krishna Srinivasan

Krishna Srinivasan

DirLiveOak Venture PartnersKrishna Srinivasan is a founding General Partner at LiveOak Venture Partners - a venture capital firm focused on early stage investing in tech and tech enabled services companies in Texas ad the broader Southwest. Prior to co-founding LiveOak, Krishna joined... Read More →


Sunday March 9, 2014 5:00pm - 6:00pm CDT
Hilton Austin Downtown, Austin Chamber Offices

5:00pm CDT

Non-Profit Journalism: Monetize Mission, Not Memes
BuzzFeed's rapid rise to ubiquity -- including 60 million monthly unique visitors -- was built on memes and user-generated content with original reporting content built-in.
How can nonprofit news outlets sustain or scale their operations without veering from their mission and the niche audiences they are intended to serve?
Drawing insights from local nonprofit news operations, global trends in online journalism, and innovative models that incorporate events, partnerships, and corporate sponsorships, this panel of strategists and business managers will lay out best practices and future directions for the growth of nonprofit news.
This panel features digital journalism thought leaders from Austin to Boston, alongside on-the-ground business managers and audience growth professionals in local and niche nonprofit news.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP19680

Speakers
avatar for Jake Batsell

Jake Batsell

Texas Tribune FellowThe Texas TribuneJake Batsell is spending the 2013-14 academic year at The Texas Tribune in Austin as part of a Knight Foundation fellowship to research best practices in the business of digital news. Batsell is an assistant professor at Southern Methodist University’s... Read More →
avatar for Joshua Benton

Joshua Benton

DirNieman Journalism Lab Harvard UniversityJoshua Benton is director of the Nieman Journalism Lab at Harvard University, which tries to figure out the future of journalism. Before that he was an investigative reporter, columnist, and rock critic at newspapers, most recently The Dallas... Read More →
avatar for Adam Soclof

Adam Soclof

Assoc Dir of Outreach & PartnershipsJTAAdam Soclof is Associate Director of Outreach and Partnerships for JTA, the Jewish Telegraphic Agency. He coordinates presentations, advertising and marketing for the news agency.


Sunday March 9, 2014 5:00pm - 6:00pm CDT
Austin Convention Center, Room 9ABC

5:00pm CDT

Printing Chocolate: Food on Demand
The purpose of this SXSW talk is to explore questions about our food system that require experimentation, nontraditional approaches, and multidisciplinary ways of thinking. Using the innovation of 3D printing chocolate, piq Chocolates and Tech Ranch Austin will lead discussion about the 3D printing food and exploring some of the concern and ideas about the future of food. The aim is to broaden our understanding of way we produce and consume food while seeking new ideas about the opportunities for innovation within our current food system.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22759

Speakers
avatar for Daniel Heron

Daniel Heron

Business Coord & Food EntrepreneurTech Ranch AustinFood and Culture Entrepreneur @TechRanch @CookupSpanish http://about.me/asiago
avatar for Levi Lalla

Levi Lalla

Founderpiq Chocolates LLC



Sunday March 9, 2014 5:00pm - 6:00pm CDT
Omni Downtown, Capital Ballroom

5:00pm CDT

Social Enterprise: From Inception to Reality
The courage to step out and do something different is tough enough, but when there is no other option and lives are on the line its interesting how we all know the right thing to do. These entrepreneurs have committed themselves to follow a path that has not been marked and serve people whom they hardly know all for the opportunity to address problems which we know too well. From providing healthcare and education to the indigenous communities who help manufacture the product, to making sure our elderly and less fortunate do not go on without the social services they need, to the growing population of inner city students who are not getting the quality education they need to succeed. These stories are what define a social entrepreneur that show human centered capitalism and the spirit of innovation. For more information visit www.innovatorsplussocialgood.org

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP995347

Speakers
avatar for Carl Dorvil

Carl Dorvil

CEOGroup ExcellenceCarl Dorvil graduated from SMU in 2005 with a Triple Major in Public Policy, Economics, and Psychology, with Distinction; he also received his MBA from SMU Cox School of Business. Dorvil is an entrepreneur with a passion for social enterprises. His most successful... Read More →
avatar for Jose Alejandro Flores

Jose Alejandro Flores

CEOVos Flips"When you know better, you should do better."
avatar for Erine Gray

Erine Gray

FounderAunt Bertha IncErine has been working on business and technology consulting projects for more than 12 years. His current company (Aunt Bertha) is making it easy for people to find food, health, housing and education programs. Aunt Bertha’s mission is to make human service... Read More →


Sunday March 9, 2014 5:00pm - 6:00pm CDT
Austin City Hall 301 W 2nd St

5:00pm CDT

That Was the Old Me: Managing Online Reputation
91% of hiring managers now look at social media profiles when screening job applicants, and one in 10 young job applicants has been denied due to their online reputation. Companies are concerned with employees’ personal behavior more than ever, and brands are leveraging customer data for increased sales.
Meanwhile, many of us are so caught up in being relevant, authentic and part of the conversation that we fail to realize the overall impression our digital identity presents, or the impact a few bad pictures or a drunk rant might have on our futures.
In this dual panel, security expert Bryan Hjelm from CSID and Internet privacy lawyer and reputation management specialist Parry Aftab will debate the topic of online reputation, including reputation management techniques, privacy and legal implications, and use cases for businesses. No matter your perspective – as a consumer, professional, HR manager, CEO – this discussion directly impacts your life and is one not to miss.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP20552

Speakers
avatar for Parry Aftab

Parry Aftab

Managing DirWiredTrustParry Aftab is a world-renowned pioneer in Internet law. Since its inception, Aftab has helped shape industry standards and policy, including adopting and promoting best practices for the Web 2.0 industry. Often called the “Kids Internet Lawyer,” Aftab has... Read More →
avatar for Bryan Hjelm

Bryan Hjelm

VP, Prod & MktgCSIDBryan Hjelm is Vice President of Product and Marketing at CSID, where he leads the company’s marketing and communications strategies in support of global business and product development. He previously worked as product and marketing consultant at CSID, leading... Read More →


Sunday March 9, 2014 5:00pm - 6:00pm CDT
Sheraton Austin, Creekside

5:00pm CDT

The Effects of Internet Use on the Teenage Brain
This presentation will outline a. what we know about typical brain development and environmental effects, with emphasis on the adolescent period and the social brain, b. changes in the social environment during adolescence and how adolescents navigate these changes, and c. a review of the current evidence (or lack thereof) regarding the effects of internet use on brain development and social interactions during the period of adolescence.
The presentation will take a different stance that is commonly covered in the media, which often paints internet use as damaging the developing brain. Rather than stand on rhetoric, this presentation will take the audience through the scientific process, and discuss the many issues surrounding this controversial topic. I will give all audience members a "crash course" in adolescent brain development, and then we will discuss the various aspects of internet use, and the current scientific evidence for how these factors affect the brain.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27236


Sunday March 9, 2014 5:00pm - 6:00pm CDT
Omni Downtown, Lone Star

5:00pm CDT

The Grim Reality of Revenge Porn & Defamation
A conversation between consultant Jonathan Bailey an online publishing consultant and plagiarism expert and attorney Katie Sunstrom. Jonathan will share his experiences assisting victims of revenge porn and online defamation in getting embarrassing photos, videos and false defamatory information removed where possible. Katie will share her experiences in representing clients to do the same. They will together discuss the cross-over issues between the developing areas of case law surrounding revenge porn and online defamation and how those areas are developing from already-established areas of the law. They will discuss the emotional, financial and professional toll that is taken on their clients, the similarities with other forms of abuse and discuss safeguards for minimizing these activities.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22771

Speakers
avatar for Jonathan Bailey

Jonathan Bailey

OwnerCopyByteJonathan Bailey is a copyright and plagiarism consultant who has been battling content misuse of all types for 11 years. He founded Plagiarism Today in 2005 and became a full time copyright consulting dealing with issues of content tracking, removal, licensing and more... Read More →
avatar for Katie Sunstrom

Katie Sunstrom

AttyLorance & Thompson PCBefore joining Lorance & Thompson in 2010, Katie practiced as a solo attorney and dedicated the majority of her practice to assisting and serving small businesses and individuals with their copyright, trademark, intellectual property, and business litigation... Read More →


Sunday March 9, 2014 5:00pm - 6:00pm CDT
Sheraton Austin, Capitol ABCD

5:00pm CDT

The Next $50B Business Won't Be a Website
What if the world's best software entrepreneurs used all their resources to take on big projects beyond the Web like schools, hospitals and factories? Software engineers are already making real-world goods and services, from Tesla cars to Nest thermostats, Uber taxi networks and Netflix live-action shows. These aren’t clicks-and-mortar businesses, where a traditional company just puts up a website. These are new, end-to-end businesses, born from tech, but with the guts to launch real-world operations. Such businesses take more money and time to grow, but attack bigger markets and missions. After all, 30 years into the software revolution, only 12 of the Fortune 500 are pure software businesses. The rest operate in the real world, even as they increasingly look to technology for competitive advantage. Redfin, a real estate website that became a real estate broker, explains its own journey into the real world, and how entrepreneurs can find real-world ideas for the next great companies.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24398


Sunday March 9, 2014 5:00pm - 6:00pm CDT
Hilton Austin Downtown, Salon G

5:00pm CDT

The Pivotal Moment: Leaping into the Enterprise
Transition is an inevitable part of every startup and successful business – at some (or several) points in time it becomes necessary to evolve in order to be competitive and maintain relevance. But, identifying the right "moment" can be half the battle. To draw out lessons learned from a company that has consciously evolved and expanded into the enterprise market, Nathan Olivarez-Giles of The Wall Street Journal will interview Dropbox’s Ilya Fushman to discuss how and why Dropbox chose its “moment” and made its move. The discussion will cover how to make a successful transition by spotting trends, scaling appropriately, utilizing data to build a better product, and tackling the unexpected – all without losing the appeal that made your product a hit with users in the first place.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP23061

Speakers
avatar for Ilya Fushman

Ilya Fushman

Head of Prod for Business & MobileDropboxIlya is the Head of Product for Business and Mobile at Dropbox. Before leading the Dropbox for Business and mobile teams, he was also Dropbox's head of platform partnerships and corporate development.
NO

Nathan Olivarez-Giles

Asst News Ed, TechnologyThe Wall Street JournalNathan Olivarez-Giles covers technology as a part of the The Wall Street Journal's San Francisco bureau. In addition to writing, he shoots photos and video, and does a bit of editing too. Before joining the Journal in 2013, Mr. Olivarez-Giles... Read More →


Sunday March 9, 2014 5:00pm - 6:00pm CDT
Hilton Austin Downtown, Salon JK

5:00pm CDT

This Isn’t Your Mom’s Way of Raising a Round
Just like your mother told you, venture capital doesn’t grow on trees. But, at the same time, it’s not impossible to find either. You just have to look for it in the right places and with the right tools and goals.
Looking for venture capital can be daunting, which is why it’s important to really look at the landscape and realize that the times… they are a-changin’. Self-funding and creating a customer advisory board are now VC museum relics.
It’s time to be more focused and targeted when it comes to seeking investors. Whether it’s using new digital funding tools like SeedInvest and Kickstarter, or targeting specific investors online, it’s never been more important to be selective in the VC process. Join Stacey Bishop, venture partner at Scale Venture Partners and Demandbase CEO and founder Chris Golec as they explain how to navigate venture capital funding of today.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP26396

Speakers
avatar for Stacey Bishop

Stacey Bishop

PartnerScale Venture PartnersStacey focuses on Software as a Service (SaaS) and Digital Marketing. She currently serves on the Board of Directors of Demandbase, HubSpot, NComputing, and previously at Vitrue, prior to its acquisition by Oracle. In addition to sourcing Omniture and... Read More →
avatar for Chris Golec

Chris Golec

CEODemandbaseChris Golec has built three successful technology businesses in the last 14 years. He thrives on innovation with a relentless focus on customer success and bottom line results. As Founder and CEO of Demandbase, Chris's mission is to fundamentally change the way businesses... Read More →


Sunday March 9, 2014 5:00pm - 6:00pm CDT
Hilton Austin Downtown, Salon E

5:00pm CDT

We Are Player 1: Diversity in Gaming
Video games are a unique medium. Players assume roles, interact with worlds, and experience situations in ways that simply aren't possible in any other entertainment format.
When it comes to character and situation design, limitless potential exists to connect players with a range of experiences unlike their own, while simultaneously empowering audiences with representations of themselves.
Despite this reality, patterns in modern game production often marginalize and degrade social groups many gamers fit into, missing an opportunity to expose all players to a wider range of real world experiences.
Join our panel for a live performance and discussion focusing on diversity in modern gaming.
This SXSW Gaming Session at the Long Center is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP28132

Speakers
avatar for Develon Douglas

Develon Douglas

News Assignments Editor, Freelance PhotographerTime Warner Cable News Vocal VisionsDevelon Douglas is a freelance photographer based in Austin, TX. In addition to his routine duties as an assignment editor with Time Warner Cable News, he has covered several local and national events... Read More →
avatar for Beth Elderkin

Beth Elderkin

Producer, BloggerTime Warner Cable NewsBeth Elderkin is an award-winning multimedia journalist working as a news producer for Time Warner Cable News in Austin, Texas. She is also a game reviewer for iPad Insight, and the lead author or Easy Mode Go, a blog focusing on women’s representations... Read More →
avatar for Samantha Lopez

Samantha Lopez

Program CoordinatorSan Anto Cultural ArtsSamantha Rae Lopez is a Texas based multimedia producer with a focus in film production, passion for diversity in media and interest in tech and innovation. Samantha also has extensive experience in the non-profit sector, event management and... Read More →



Sunday March 9, 2014 5:00pm - 6:00pm CDT
Long Center, The Kodosky Donor Lounge
 
Monday, March 10
 

9:30am CDT

Adrenaline : People : Social : Business
Bring your tablets and your ideas to an interactive discussion with leading experts as we debate how to make your start up social from the ground up. Learn how to use crowdsourced employee input to outsmart your bigger, slower competitors. Celebrate your unique culture and use the latest technologies to find employees that fit your vision. We’ll explore how to build social into everyday tasks and how to use it to find new product ideas. You'll leave with a cheat sheet of tips for injecting social to the very heart of your startup and your culture.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP994619

Monday March 10, 2014 9:30am - 10:30am CDT
Hilton Austin Downtown, Salon B

9:30am CDT

Age Matters: Leverage It for Startup Success
Are you leveraging age to your advantage? Our youth-centered society promotes the young in pursuit of the "bright shiny object". The current entrepreneurial renaissance reinforces stereotypes that innovation is the domain of those under 30. Once 40 under 40 lists were a goal. Now it's a fail if you don’t make the 30 under 30. While the average age of successful start-up founders is 40, startups focus on recruiting millennials. A study of 32 tech firms found only 6 had employees whose median age was above 35. What does that mean for the future? From Picasso to Steve Jobs we have seen innovation get better with age. High-growth start-ups are almost twice as likely to be launched by people over 55 as those 20 to 34. If diversity is an indicator of revenue growth, how can we recognize age diversity in our teams? This panel will challenge common stereotypes around age and startup success, generating thoughtful debate about what to consider when selecting your startup team.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP25227

Speakers
avatar for Sarah Kunst

Sarah Kunst

InvestorPearl Street Venture FundsSarah is an investor, philanthropist and startup executive who has worked for Apple, Chanel and Red Bull, many consumer and b2b startups and is currently invests on the web and mobile team at Mohr Davidow Ventures. She is also part of the Venture... Read More →
avatar for Susan McPherson

Susan McPherson

FounderMcPherson StrategiesSusan McPherson is a serial connector, passionate cause marketer, angel investor, and corporate responsibility expert. Recently, she launched McPherson Strategies, a communications consultancy focusing on the intersection between brands and social good... Read More →
avatar for Christina Vuleta

Christina Vuleta

Managing Dir40:20 VisionChristina Vuleta is founder of 40:20 Vision, a resource to start conversations and facilitate mentoring between generations. She runs a mentoring network for established and aspiring / early stage entrepreneurs and is co-creator of the 40 Women to Watch Over... Read More →


Monday March 10, 2014 9:30am - 10:30am CDT
Austin Convention Center, Room 9ABC

9:30am CDT

Are We Smarter than the Dinosaurs?
66 million years ago, the dinosaurs had a very, very bad day thanks to an asteroid at least 10 km wide. Since 1998, NASA has led the global effort to find potentially hazardous asteroids, and has successfully found 95 percent of the near-Earth asteroids larger than 1km within the last 15 years. But the work is not over, and it will take a global effort with innovative solutions through participatory engagement to complete the survey of smaller, but still potentially hazardous asteroids. NASA’s Grand Challenge to “find all asteroid threats to human populations and know what to do about them” will employ open innovation tactics “on steroids”. NASA has a rich history of using prizes and crowdsourcing to engage more than the usual suspects in solving hard problems. This session will explore how a “new NASA” and open innovation can meaningfully engage people in space, provide funding opportunities to developers, makers & entrepreneurs, and help us solve problems of global importance.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22997

Speakers
avatar for Jenn Gustetic

Jenn Gustetic

Prizes & Challenges Program ExecNASAMs. Gustetic’s experience has focused on the public sector with concentrations on prizes and challenges, open government, innovation, public private partnerships, grants management, and technology policy. Currently, Ms. Gustetic is the Prizes... Read More →
avatar for Jason Kessler

Jason Kessler

Grand Challenges Program ExecNASAJason Kessler, NASA’s Asteroid Grand Challenge Program Executive, began his professional career at NASA back in 1994. After graduating with a degree in Chemistry, Jason earned a position in NASA’s Legislative office and spent the following six... Read More →



Monday March 10, 2014 9:30am - 10:30am CDT
Omni Downtown, Capital Ballroom

9:30am CDT

Bridge the Gap Bringing Together Code & Creativity
Building advertising campaigns using traditional models doesn’t translate to today’s environment, where success requires listening, agility, and even - shock, horror - accepting failure as a part of the process. Creating effective marketing for the web, and developing big ideas that endure on digital platforms means bringing together people with diverse skills, who’ve usually grown up speaking different “languages”.
This new way of working is a challenge, requiring conversations and collaborations between people who solve problems in different ways. Coders are in the same room as creatives, clients are jumping in to ideation, even users and customers are getting their say.
In this session, we’ll share stories from the frontlines of “Art, Copy & Code,” Bringing to life the biggest challenges that we’ve faced working in modern, diverse teams, and what we’ve learned along the way.
Sponsored by Google.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27096

Speakers
avatar for Aman Govil

Aman Govil

Mktg MgrGoogleAman is a marketing manager who leads the Art, Copy & Code incubator at Google, responsible for creative projects with brands and agencies. The projects explore how established and emerging digital platforms can be used to build brands in a connected world. Aman is passionate... Read More →
avatar for Ben Malbon

Ben Malbon

Dir Creative PartnershipsGoogleBen leads the Creative Partnerships team at Google, a group whose goal is to invent the future of marketing through partnerships with forward-thinking brands and agencies, and by embracing new approaches to how digital creative gets made. Ben was formerly... Read More →



Monday March 10, 2014 9:30am - 10:30am CDT
Austin Convention Center, Ballroom BC

9:30am CDT

Change the World: Super Powered Science on the Web
Improving our world and quality of life—from increasing energy and food production to developing new drugs and treatments to managing environmental crises—requires advances in science across numerous, connected disciplines. Discoveries in these disciplines are increasingly dependent on computing and data, but harnessing vast data and using powerful computing systems has required scientists to master complex computing skills, limiting their productivity. Scientists want technologies to be interactive and easy to use, feature rich, and socially connected. By leveraging web, mobile, “Big Data” and cloud computing technologies, we can simplify and enable more scientific research, and thus accelerate the pace of discoveries that change the world. This panel brings together experts working to change the way science is done in order to change the world, from the Texas Advanced Computing Center, the San Diego Supercomputing Center, the Mozilla Science Lab, and GitHub.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22137

Speakers
avatar for Arfon Smith

Arfon Smith

Chief ScientistGitHubArfon Smith is lapsed academic with a passion for new models of open scientific collaboration. He gained his PhD in astrochemistry from the University of Nottingham in 2006 and then went on to work as a senior software developer at the Wellcome Trust Sanger Institute... Read More →


Monday March 10, 2014 9:30am - 10:30am CDT
Omni Downtown, Longhorn

9:30am CDT

Closing the Curtain on the Theatrics of Social
All the world’s a stage, and today everyone is using their social networks to play the part and edit the perfect version of their lives. Posting selfies from only their good side, checking in to only the coolest hangouts, sharing only on-point and witty remarks. What happened to the realness? There’s been a shift in traditional social networks away from connecting with people and instead toward creating a persona. Let’s ditch the pretense and get back to what we actually care about: keeping in touch with the people in our lives in an authentic way. Hear from Path and Highlight about why and how we can go back to being our real selves online.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP23789

Speakers
avatar for Paul Davison

Paul Davison

Founder/CEOHighlightPaul Davison is the founder and CEO of Highlight - a mobile app that helps you learn about the people around you. Paul began developing Highlight as an EIR at Benchmark Capital. Prior to that, Paul was a VP at Metaweb, a semantic web company acquired by Google... Read More →
avatar for Cynthia Samanian

Cynthia Samanian

Prod MgrPathCynthia Samanian is a Product Manager at Path where she leads product updates and launches, user experience research, and monetization initiatives. Cynthia first joined Path as Business Manager after earning her MBA from Harvard Business School. During her studies, she... Read More →


Monday March 10, 2014 9:30am - 10:30am CDT
Sheraton Austin, Capitol ABCD

9:30am CDT

Co-Workers As Customers: Lessons from Airbnb & Etsy
Internal tools aren't known for their beautiful consumer UI, or extreme ease of use, but they are what keeps any company humming.
But this is changing. Airbnb and Etsy are among a handful of companies leading the way in developing not only simple, easy to use tools, but also ones that customers love - and by that I mean colleagues.
These tools make work more efficient and help everyone at the company deliver the best results. Learn from these industry leaders on how and why to build great internal tools and they'll share some of their prized (open source) possessions - Stats D, Deployinator, Chronos.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24499

Speakers
avatar for Daniel Schauenberg

Daniel Schauenberg

Infrastructure ToolsmithEtsyInfrastructure Toolsmith at Etsy. A Cheap Trick and a Cheesy One-Liner. You can't be a non-conformist, if you don't drink coffee.
avatar for Harrison Shoff

Harrison Shoff

Design EngineerAirbnbHarrison Shoff is a Design Engineer at Airbnb. Before that, in no specific order, he was a bookseller, a barista, a car wash operator, a valet, an electrical engineering student, and a Christmas tree salesmen. Having left those all behind, he's currently working... Read More →



Monday March 10, 2014 9:30am - 10:30am CDT
Hilton Austin Downtown, Salon JK

9:30am CDT

Content Changes Everything: Even How We Shop
These days content is popping up in subtle, unexpected places, extending far beyond the blogs magazines and newspapers we traditionally rely on. As more and more retailers are creating new mediums to directly interact and share information with customers, we’ve come to view our favorite brands in a whole new light. There are many unique ways retailers and e-commerce sites are utilizing content and now, thanks to quality, authentic content, company stories are resonating with customers on an emotional and personal level now more than ever. Sites rich with lifestyle content like Birchbox's 'The Magazine' shape the role brands and companies holistically play in a customer’s life by offering how-to tips and advice that extend far beyond marketing a product. In this session, experts will speak to the changing consumer relationship and how effective storytelling can, and often times, does lead to strengthened brand loyalty.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP25544

Speakers
avatar for Jeff Pyatt

Jeff Pyatt

Head of Global PR Initiatives & the SoutheastOutbrainJeff Pyatt is the Head of Global PR Initiatives at Outbrain. In this role, he leads Outbrain's content discovery business across all industries with a special focus on public relations and retail. As such, Jeff has become an advocate... Read More →



Monday March 10, 2014 9:30am - 10:30am CDT
Hyatt Regency Austin, Texas Ballroom 1-4

9:30am CDT

Culture & Business: How to Create Culture Envy
There is a reason that office Culture is a buzzword today: Little has more power to influence you and your team than the environment in which you work. In fact, research has shown that positive Culture yields positive attitudes, sending powerful messages to your clients and eventually translating into sales and customer loyalty.
Culture is what many business are trying to achieve, but it's something you can't buy. If you want the answers to how you can create an office Culture that encourages your team, enhances your brand, and motivates everyone to excel, you’re ready for this panel. Business owners and managers from 4 extraordinarily successful companies in Austin will host a lively dialogue to equip your business for awesomeness - and make it extraordinary.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP21497

Speakers
avatar for Matt Chasen

Matt Chasen

CEOuShipAs CEO, Matt leads uShip's executive team in the company's mission to excel in the marketplace. Matt developed the concept for uShip in 2002 when inspired by the frustration of a move from Seattle to Austin. He has since turned uShip into a global online transport platform... Read More →
avatar for Liz Elam

Liz Elam

Curator & FounderLink CoworkingLiz Elam has built her career on the tenet that working one's way up from the bottom instills tenacity, creates resilience and develops excellence. That belief, blended with an innovative spirit and a competitive yet collaborative drive, has propelled... Read More →
avatar for Eric Falcao

Eric Falcao

CTOMass Relevance IncA technologist for over 14 years, Eric loves shipping software that builds value for business. As Chief Technology Office at Mass Relevance, Eric focuses on API, scaling, data modeling, infrastructure and some product engineering when he finds time. He got his... Read More →
avatar for Jeffrey Schutte

Jeffrey Schutte

DirTurnstoneJeff Schutte leads the “Horn Section” at turnstone, where his team of business developers, brand evangelists and designers specialize in making noise for the brand. Jeff is passionate about small business and believes that entrepreneurs are best served when the work... Read More →



Monday March 10, 2014 9:30am - 10:30am CDT
Hilton Austin Downtown, Austin Chamber Offices

9:30am CDT

Do It Together Is the New Do It Yourself
Never let the resources of one individual limit the potential of the community as a whole. We want to establish Washington, DC as THE location for live concerts in your living room. But hosting a show in your house requires equipment, contacts, expertise, promotional avenues, and most of all volunteers. So we launched Homestage, a grassroots organization dedicated to nurturing the blossoming house show scene in our community. Our bottom line is not monetary but rather the proliferation of live in-home entertainment through our efforts. Homestage facilitates guerrilla houseshows every week through the collective musical, digital, promotional, artistic, and organizational talents of our community. We don’t have investors, but we do have a huge group of people dedicated to this cause. Here we discuss the process of establishing our efforts, technology, war stories, and where we plan to go in the future.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24241

Speakers
avatar for Nicholas DePrey

Nicholas DePrey

Digital AnalyticsThreespotNicholas is a digital analyst, DIY instigator, and musician living in Washington, DC. As the co-founder and Chief Collaborator of Homestage, a grass-roots organization nurturing the fast-growing DIY music scene in Washington, DC, Nicholas dreams up the processes... Read More →
avatar for Catherine Woodiwiss

Catherine Woodiwiss

Co-FounderTrestles Creative AgencyCatherine is a journalist, start-up founder, musician, and community-accumulator. In 2013, Catherine co-founded Trestles, a DC-based creative agency that promotes cross-sector collaboration and innovation in the city's creative economy. She calls... Read More →



Monday March 10, 2014 9:30am - 10:30am CDT
Omni Downtown, Lone Star

9:30am CDT

Entrepreneuring Women
In a traditionally male-dominated industry, women entrepreneurs are making waves in the startup scene. They are starting companies based around the desires and needs of women and couples; they are uncovering new investment partnerships and opportunities; and they are building world class teams to support their dreams. Join DreamIt Ventures and a panel of successful women entrepreneurs and investors for a discussion and audience Q&A about the opportunities and challenges women in tech face. The panel will consist of women early-stage tech startup founders and be moderated by a leading female moderator and investor.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27069

Speakers
TC

Terry Chase

Dir TX Emerging Tech FundOffice Of The Gov - State Of Tx
avatar for Jennifer Fleiss

Jennifer Fleiss

Co-FounderRent The Runway
avatar for Karen Griffith Gryga

Karen Griffith Gryga

Managing PartnerDreamIt VenturesKaren Griffith Gryga is an experienced venture capitalist, investor and entrepreneur with over 20 years of startup and emerging growth company experience. Karen is a Managing Partner for DreamIt Ventures. DreamIt is a leading technology accelerator... Read More →
avatar for Danielle Weinblatt

Danielle Weinblatt

CEOTake the InterviewDanielle Weinblatt is currently the CEO and Co-founder of Take the Interview, Inc. ("TTI")


Monday March 10, 2014 9:30am - 10:30am CDT
Hilton Austin Downtown, Salon D

9:30am CDT

Feminism 2.0: Technology & Women's Empowerment
Over the last 25 years, the feminist movement entered a new era with the emergence of the internet and social media. Despite historic under-representation of women in technology, key advances in software development and mobile innovation have been, and continue to be driven by women. This progress allowed women to better balance work and life, further career goals and boost advocacy initiatives. Critical to the success of modern feminism is the growth in female executives and thought leaders who recognize the importance of technology in continuing the fight for equality.
Feminism 2.0 is the evolution of the feminist movement in this technological age. By empowering women through digital innovation, today’s feminist movement continues to defend the rights of and improve opportunities for women worldwide. Selected speakers for this panel will discuss how Feminism 2.0 is improving opportunities for women and girls globally, despite ongoing barriers that hinder equality.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP25755


Monday March 10, 2014 9:30am - 10:30am CDT
Austin Convention Center, Room 10AB

9:30am CDT

Hashtag Intervention: Why #BlackGirlsRun
In 2009, Toni Carey and Ashley Hicks created Black Girls RUN! ® to tackle the growing obesity epidemic in the African American community. The mission of BGR! is to encourage black women to make fitness and healthy living a priority. The organization’s presence on multiple social media sites has generated a name-turn-hashtag with a life of its own, becoming what could be viewed as one of the most successful public health interventions we've seen to date. Not only does the hashtag #blackgirlsrun clearly define an audience and behavior, it also serves as a link to online communities of support, motivation, and empowerment for women. This panel will examine how black women are engaging with social media to exchange news, tips, and support for each other on their quest to become healthier, happier women offline. Additionally, members of the BGR! team will discuss how being culturally specific in their mission and social marketing has contributed to their success.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP19738

Speakers
avatar for Toni Carey

Toni Carey

Chief Pavement OfficerBlack Girls RUNToni Carey is the cofounder of Black Girls RUN!, a national running organization that has been tackling the growing obesity epidemic in the United States since 2009.
avatar for Felicia Harris

Felicia Harris

Doctoral Intern for New MediaUniversity of GeorgiaFelicia Harris is a health reporter from Columbus, Ga., carving a space in the academy. While pursuing her master’s degree in health and medical journalism, she developed a keen interest for digital storytelling and the use of social... Read More →
avatar for Ashley Hicks

Ashley Hicks

Chief Visionary OfficerBlack Girls RUNAshley Hicks is the cofounder of Black Girls RUN!. The organization is a national running organization that encourages women to get up and be active. The group was started in 2009 and now has grown nationwide to inclde 60k+ members.



Monday March 10, 2014 9:30am - 10:30am CDT
Sheraton Austin, Capitol EFGH

9:30am CDT

How Overcrowded Asian Cities Inspire Innovation
Asian cities, especially megacities (with populations of over 10 million) are centres of chaos. But that very chaos inspires and demands us to seek more creative and innovative solutions to help people manage and enjoy life in them. On the one hand there’s a need for innovations that truly help Asian citizens balance all the fun experiences of a big city and squeeze in as many activities, interactions and tasks as possible into every moment (and never miss out). And on the other hand, a need for solutions and hacks that combat the daily frustrations and dangers of overcrowded living (think transport, traffic jams, lack of living space and greenery, to pollution, food and health.) We take a look at these issues and examples from every corner of the region (not just India and China, but also South East Asia, Nepal and Pakistan) and see how governments, urban planners, brands, entrepreneurs, designers and even citizens themselves are stepping up and trying to answer these pressing needs.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP23365

Speakers
avatar for Tara Hirebet

Tara Hirebet

Asian Trend & Innovation Consultant & Ex-Head of Asia Pacific, trendwatching.comTara Hirebet is an Asian Trend, Innovation and Urban Foresight consultant and the Ex-Head of Asia Pacific, for global consumer trend firm, trendwatching.com. She was born in India , raised in Singapore... Read More →



Monday March 10, 2014 9:30am - 10:30am CDT
Austin Convention Center, Room 6AB

9:30am CDT

Humans Matter Most in CyberSecurity, Not Firewalls
Cyber security harkens to mind the hardening of networks, the deployment of code, and the fast typing fingers of armies of hackers and anti-hackers, all mixed into a war-like ecosystem of digital penetration and defense. What most people forget, however, is that there is a critical vulnerability to any cyber security plan, network or software architecture that can never be 100% secured: the human being.
This panel will explore the human domain in cyber security by discussing how humans hack other humans to penetrate a network. Panelists will compare principles of social engineering, digital influence, and the tradecraft employed by different adversarial entities to penetrate networks both social and hardware-based. Panelists will also discuss why adversaries attack organizations and humans using social engineering. Finally, panelists will offer recommendations for securing humans against socially engineered cyber attacks.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP20570

Speakers
avatar for Chris Dufour

Chris Dufour

DirWhite Canvas GroupChris Dufour is a preeminent expert in employing digital strategy and technologies for defense, intelligence, and diplomacy. A founding member of what is now known as the Joint IED Defeat Organization, Chris piloted studies in web-based data gathering and sense-making... Read More →
avatar for Chris Hadnagy

Chris Hadnagy

Founder & CEOSocial-Engineer Inc
avatar for Jon Iadonisi

Jon Iadonisi

FounderWhite Canvas GroupJon Iadonisi is the founder of White Canvas Group, a tech incubator company that creates alternative and disruptive technology-based solutions. He has spent the past fifteen years applying innovative computer science coupled with cutting edge scholarship to... Read More →
avatar for Nicole Tatrow

Nicole Tatrow

Founder & CEOVirtuosi GroupNicole is the Founder & CEO of Virtuosi Group, a services and technology startup, where she provides consulting and advisory to both Fortune 500 and industry vendor companies. Nicole also initiated the inception of Virtuosi Group's flagship technology offering... Read More →



Monday March 10, 2014 9:30am - 10:30am CDT
Sheraton Austin, Creekside

9:30am CDT

If Content Is King, Who Is Sheriff?
Thanks to the Internet, the proliferation of low-cost publishing has changed what journalistic integrity means to digital content, affecting the quality—and ethical integrity—of online “news.”
With bad—and wrong—online content, readers don't always know what to believe online. “The problem with quotes on the Internet is that it’s very hard to verify their authenticity,” Abraham Lincoln said. Didn't he? Readers can't always tell the difference between a "journalist" and a "blogger," and it may not matter. Technology can be leveraged to solve some of the same problems it creates, by helping us navigate the high seas of crap content or aiding content creators with automated infringement protection.
This panel is for publishers wanting to understand unwritten professional courtesy and rights, artists and writers looking to protect their content, and readers wondering who—and how—to trust online. A publisher, professor and marketer debate: Who is the new sheriff in town?

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22833

Speakers
avatar for Kristina Eastham

Kristina Eastham

Digital StrategistDigitaria InteractiveKristina Eastham joined Digitaria's growing digital strategy team after two and a half years as a digital practitioner for the agency's own brand. Her rapid rise in corporate communications reflects her success strategically managing the agency's... Read More →
avatar for Gail Marie

Gail Marie

EditorMcKinneyI’ve worked as an editor since 2004, now in advertising. For a few years before that I tried to teach college students how to avoid the passive voice and get their verbs to agree with their subjects. And I spent the late ‘90s reading and writing a lot to earn a master’s... Read More →


Monday March 10, 2014 9:30am - 10:30am CDT
Austin Convention Center, Room 12AB

9:30am CDT

Justice 2.0: Online Dispute Resolution
The internet needs a justice system, just like the face-to-face world. But the courts are too tied to geography and physical enforcement to provide fair redress online. The most effective approach to building this new system is Online Dispute Resolution, or ODR. ODR enables the construction of low-cost, cross-border resolution systems that are independent of any one nation's jurisdiction, which better mirrors the structure of the internet.
The panel would discuss online dispute resolution systems that are already in operation, such as for eBay's system (which resolves 60m disputes per year, many times more than the US court system), as well as how ODR could create an enlightened international justice system to improve global access to justice.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP18540

Speakers
avatar for Joseph Markowitz

Joseph Markowitz

AttyLaw Offices of Joseph C MarkowitzJoe Markowitz is a trial attorney and mediator practicing in Los Angeles, CA. He has vast experience with resolution of employment, intellectual property, entertainment, and other commercial disputes. He currently serves as president of the Southern... Read More →
avatar for Colin Rule

Colin Rule

Co-Founder, COOModriaColin Rule is COO of Modria.com, an ODR provider based in Silicon Valley. From 2003 to 2011 he was Director of Online Dispute Resolution for eBay and PayPal. He has worked in the dispute resolution field for more than a decade as a mediator, trainer, and consultant... Read More →
avatar for Beth Trent

Beth Trent

SVPIntl Institute for Conflict Prevention and ResolutionBeth Trent is Senior Vice President and Director of Programs for the International Institute for Conflict Prevention and Resolution. She is also a member of the United States Delegation to the UNICITRAL Online Dispute Resolution... Read More →
avatar for Jin Ho Verdonschot

Jin Ho Verdonschot

Justice Sector AdvisorHiiL Innovating JusticeJin Ho works as a justice technology architect and helps courts and other justice sector organisations to create user-friendly interfaces of the justice system.



Monday March 10, 2014 9:30am - 10:30am CDT
Hilton Austin Downtown, Salon G

9:30am CDT

Mind the Gap: UI Design Between & Among Devices
There's untapped magic in the gap between gadgets. Multi-screen design is a preoccupying problem as we try to fit our content into many different screens. But as devices proliferate, the opportunity is less about designing individual screens but designing interactions BETWEEN them—often without using a screen at all.
Mobile designer and "Tapworthy" author Josh Clark explains how to create web and app experiences that share control among multiple devices. Exchange realtime info between your TV and phone. Grab content from thin air and throw it into your tablet. Build a video-conferencing app in your browser with nothing but JavaScript. Flick content from one device to another. Most crucially: move interaction off the screen entirely to connect with devices, objects and appliances through only your mere proximity. It's all about designing not only for screens but for sensors, and the technology is already here in our pockets, handbags, and living rooms. Learn how to use it right now.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22920


Monday March 10, 2014 9:30am - 10:30am CDT
Four Seasons, Four Seasons Ballroom

9:30am CDT

Reddit: You're Doing It Wrong
Have you ever created an AMA for your CEO to answer softball questions? Have you ever followed some idiot’s advice and turned your brand into a meme for Reddit? Has your brand ever made it to the r/hailcorporate subreddit? If yes, dear sweet baby lord, please attend this session.
Most importantly, If you’re interested in tapping into one of the most influential communities in the world to market your brand, band or cause, you should attend.
Rohit and Garrett will show you how you can use Reddit to:
- Gain sick insights
- Crowd-source creative content
- Test concepts
- Recruit an army
- Get sweet, sweet street cred
You’ll see some examples of Reddit marketing gone right. You’ll also see some of the most cringe-worthy brand moments on Reddit that we can laugh at and learn from. But mostly laugh at. This panel is for agency people, brand people, creators and anyone interested in social media and Reddit.
TL;DR You're doing Reddit wrong, come to our panel to find out how to do it right.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP25742

Speakers
avatar for Rohit Thawani

Rohit Thawani

Dir of Digital StrategyTBWA\Chiat\DayHodor. I'm director of Digital Strategy at a very special ad agency. Just moved to LA from NY - people can't drive worth a shit here. This will be my fourth year at SXSW, and I'm honored to get to speak. My dog's name is Lego. My current favorite... Read More →
avatar for Garrett Tillman

Garrett Tillman

Sr Social Media MgrTruliaBurrito enthusiast - my current favorite is Caramba! in downtown SF.


Monday March 10, 2014 9:30am - 10:30am CDT
Hilton Austin Downtown, Salon C

9:30am CDT

Tech Off Your Clothes: Naked Truths of Wearables
Technology is moving out of hands and onto our bodies. Whether it's the integration of Google Glass into your daily routine or the sleek elegance of the Pebble e-ink watch, technology is transitioning beyond simply being useful. Say hello to the era of technology as fashion. From inconspicuous bracelets which keep track of your fitness levels to clothing that can display your most recent Twitter status, the question is no longer whether users will accept this integrated technology, but where does the line between fashion, usability and taste fall?

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP18803

Speakers
avatar for Nicole Forbes

Nicole Forbes

Sr ConsultantViolet Crown Consulting∞ SXSW ∞
avatar for Q Manning

Q Manning

CEORocksauce StudiosQ draws from his expertise in design, film making, and management, honed after 15 years as a leader in the technology industry. His purpose in founding Rocksauce Studios was to build a team of amazing designers who would make sure every project that comes from... Read More →
avatar for Billie Whitehouse

Billie Whitehouse

FounderWearable ExperimentsBillie Whitehouse is the designer of FUNDAWEAR. Fundawear was the catalyst to Billie founding the company WE:EX [Wearable Experiments]. As director and designer Billie is invigorating the fashion industry and transforming it into a business focused on improving... Read More →



Monday March 10, 2014 9:30am - 10:30am CDT
Hyatt Regency Austin, Texas Ballroom 5-7

9:30am CDT

The Avatar Will See You Now: Inside Virtual Health
In the future, virtual health care won’t be a luxury for the wealthy, but a necessity as the demand for quality and timely care rises and health organizations go under more pressure to deliver better patient outcomes and reduced costs.
Already digital health avatars are making house calls and serving a critical support role, applying Siri-like conversational interfaces and sophisticated A.I. to help propel our healthcare system past hurdles like physician shortages and patients adhering to medicine.
Virtual health promises to be a revolutionary step forward, but how do we ensure that applying virtual assistant technology to healthcare still meets privacy standards and needs for quality bedside manner? How do we know applying this technology improves rather than degrades patient outcomes?
During this session, innovators at the forefront of healthcare and A.I. will discuss the future of virtual health, shedding light on current challenges as well as opportunities for the future.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP20633

Speakers
EE

Erik Emerson

Founder & CEOSymplmed
avatar for Stacey Higginbotham

Stacey Higginbotham

Sr WriterGigaOM
ML

Mitch Lawrence

EVP, Sales & MktgNext IT
avatar for Dr Timothy Bickmore PHD

Dr Timothy Bickmore PHD

Assoc ProfessorNortheastern University College of Computer and Information ScienceDr. Bickmore is an Associate Professor in the College of Computer and Information Science at Northeastern University. The focus of his research is on the development and evaluation of computer agents... Read More →


Monday March 10, 2014 9:30am - 10:30am CDT
Hilton Austin Downtown, Salon F

9:30am CDT

The Power of Failure: The Hidden Side of Success
For a book on success, "The Art of Doing: How Superachievers Do What They Do and How They Do It So Well," we found that the highly successful people we interviewed—in the arts, business, media and tech—failed and failed often. Those failures were key to their success. But embracing failure isn’t always easy. From the fear of failure that stops us from even trying to the collapse of will when we don’t achieve the success we'd imagined, cognitive attitudes to failure can destroy our ability to pursue our goals. The good news? If, like highly successful people, we perceive our setbacks as opportunities for self-education and motivation instead of events that will permanently derail us, we may surprise ourselves with how far we can go.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP19645

Speakers
avatar for Josh Gosfield

Josh Gosfield

ArtistMighty House of PicturesJosh has worked on farms and as a carpenter and cartoonist. He was the Art Director of New York Magazine. His illustrations and photos for major magazines, record companies and book publishers have won numerous awards. He has had several one-man shows... Read More →
avatar for Camille Sweeney

Camille Sweeney

Author/JournalistThe Art of DoingCamille Sweeney is author along with Josh Gosfield of critically acclaimed "The Art of Doing: How Superachievers Do What They Do & How They Do It So Well" (Plume/Penguin). She is a journalist, interested in how people innovate, succeed and what they... Read More →



Monday March 10, 2014 9:30am - 10:30am CDT
Courtyard Marriott, Rio Grande Ballroom

9:30am CDT

UX Antipatterns: Hidden Traps in Sites & Apps
Let’s face it, as designers we’ve all been guilty of carelessly adopting popular usability and design conventions from time to time. Usually, we get the benefit of someone else’s thoughtfulness and research - no effort required. Unfortunately, popular solutions to user interface problems are sometimes actually counterproductive.
In this session, Michael Boeke will be discussing user experience antipatterns - design conventions that appear to be good solutions at first, but actually end up hampering usability. We’ll look at a number of real life antipatterns collected from around the web, and explore some better approaches. Hopefully, we’ll all walk out with a few new items in our design toolkit, and an increased awareness (and wariness) of design conventions.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP19387

Speakers
avatar for Michael Boeke

Michael Boeke

Producer & Prod DesignerBraintreeI'm a designer, product guy, and startup veteran, who currently designs and manages products at online payments company Braintree.



Monday March 10, 2014 9:30am - 10:30am CDT
Austin Convention Center, Ballroom A

9:30am CDT

UX Love Potion: Influencing Through Collaboration
Struggling to have the impact you want?
Win the hearts of your teammates and stakeholders with this simple recipe for Deep Collaboration!
We’ll share the techniques we used to transform naysayers into UX advocates while creating the 5-star Intuit Snap Payroll iPhone app.
1. Find the Spark: Leverage your unique UX skills to build a strong foundation for collaboration. Learn how to overcome the roadblocks that cause stereotypes and conflict.
2. Open Up: Look like a rockstar while making UX everyone’s responsibility. Learn how to up your impact by bringing your teammates into the design and research processes.
3. Dream Together: Inspire and align your team with a customer-focused vision. Learn how to channel your team’s passions into amazing user experiences.
You’ll leave with everything you need to brew your own UX Love Potion and take your influence and leadership to the next level.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP17915

Speakers
avatar for Raman Hansi

Raman Hansi

Principal Experience Design Researcher & Innovation CatalystIntuitRaman Hansi is a Principal User Researcher and Innovation Catalyst at Intuit. She's a design thinker, thought provoker, and customer advocate by heart and trade. She has led experience design research efforts for high... Read More →



Monday March 10, 2014 9:30am - 10:30am CDT
Four Seasons, San Jacinto Ballroom

11:00am CDT

A Sheep in Wolf’s Clothes: The Myth of Disruption
The tech world’s catch phrase du jour is “disruption.” But what’s being disrupted? Uber disrupts taxis, AirBnB disrupts hotels, Twitter disrupts mainstream media, but are these changes substantive or superficial? Beyond the trite rhetoric of a revolutionary future, you’ll find the status quo is alive and well. We know. Since early 2012, we’ve been interviewing a cross-section of American thinkers about the difference between actual new ideas and the counterfeit “futurism” of existing systems.
Numerous ideas of “The Good” compete in modern American thought, but some carry greater weight. The most prevalent is a mix of free-market capitalism, representative democracy, material progress, and scientism. Much of the tech industry espouses these values, but where do they come from and where do they lead?
This talk will examine multiple ideas of “The Good”, from transhumanism to primitivism, liberalism to libertarianism, and we’ll try to determine what disruption *really* looks like.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP19435

Speakers
avatar for Aengus Anderson

Aengus Anderson

Radio producerThe Conversation GroupAengus Anderson is an oral historian and digital media producer. His work explores how Americans think about the present and reflect upon their pasts. Since 2012, he has been working on The Conversation, a collaborative interview project about the... Read More →


Monday March 10, 2014 11:00am - 12:00pm CDT
Radisson Town Lake, Riverside Ballroom

11:00am CDT

Bits, Bittier Bits & Qubits: Physics of Computing
For more than 40 years, Moore's Law has held astonishingly accurate as the number of transistors, and along with it the processing power, of personal computers has doubled roughly every two years. Soon, however, as the very physics behind the technology reaches atomic scales, computing will need to either adopt a new paradigm or come to a screeching halt as it reaches fundamental limits.
Joshua Turner is an experimental physicist at Stanford's SLAC National Accelerator Laboratory, where he uses the Linac Coherent Light Source, the world’s first X-ray free-electron laser, to study the atomic properties of materials, with a particular focus on properties of ultra-small magnets. In this session, Turner will explain experiments probing the ultrafast, nanoscale limits of magnetic materials. He will also describe proposed techniques that could shatter Moore's Law by exploiting characteristics of particles and atoms like how they spin, their ‘orbital’ configuration or quantum superposition.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP20527


Monday March 10, 2014 11:00am - 12:00pm CDT
Omni Downtown, Capital Ballroom

11:00am CDT

Building Six Figure eCommerce Stores Today
With millions of sellers online and huge marketplaces like Amazon, can small merchants still compete?
eCommerce sales in North America saw double digit growth and hit $364 billion in 2012. This number is expected to grow another 12% and hit $409 billion in 2013 according to eMarketer. With Amazon and eBay beating the Q1 2013 earnings estimates, the eCommerce market does not show any signs of losing steam.
It's easier than ever to start an eCommerce business with all the resources available, and harder than ever to make it a success. So what does it take to build a six figure eCommerce store today?
Our panel of speakers including two successful online entrepreneurs, one marketing and PR expert, and one supply chain expert will dive into what it takes to grow a profitable online store in today's competitive environment.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP17393

Speakers
BM

Billy Murphy

Foreverjobless.comBilly Murphy played poker professionally for 3-4 years. In 2009 he started BlueFirePoker, a video based poker training site that helps professional poker players make more money. In 2011, he started his first e-commerce store, and by the end of the year was running... Read More →
avatar for Naruby Schlenker

Naruby Schlenker

Co-FounderOrdoroNaruby Schlenker is a co-founder of Ordoro, a web app that helps small-­ and medium-­sized e-­commerce retailers manage their orders, inventory, and supply chain. Founded in 2010, Ordoro streamlines everything that happens after a shopper checks out on an online... Read More →
avatar for Sean Work

Sean Work

Minister of PropagandaKISSmetricsI run the blog at blog.kissmetrics.com.
avatar for Andrew Youderian

Andrew Youderian

EntrepreneureCommerceFueleCommerce entrepreneur and blogger at eCommerceFuel.com


Monday March 10, 2014 11:00am - 12:00pm CDT
Hilton Austin Downtown, Austin Chamber Offices

11:00am CDT

Disrupting the Scene: Place-Based & Digital Ads
We’ve grown accustomed to ads as part of our lives. But what if they could do more? What if they served a purpose, through form AND function. Several ads have been making waves for responding to their environments and viewers. The ANAR Foundation, a child-advocacy organization, used lenticular printing to tailor one message to adults and a different message to children via a single outdoor advertisement. Beats By Dre showcased the new Beats headphones in a Times Square takeover. People had their photo taken wearing the headphones and were featured throughout the famous landmark via multiple digital billboards.
These ads are more than just good ideas; they are part of the new frontier of place-based and digital advertising. Organizations and agencies can now use physical design elements to demonstrate and produce the results they are advocating. Likewise, digital ads can use mobile tracking to transform the kinds of messages consumers see. The sky may not be the limit, after all.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24084

Speakers
avatar for Beth Ellard

Beth Ellard

EVP, MediaAd CouncilAs Executive Vice President of Media, Beth Ellard oversees the media function for The Ad Council, securing $1.5 billion in donated media support annually for the organization’s 50 national public service campaigns. To this end, Beth is chiefly responsible for... Read More →
avatar for Ashley Giombetti

Ashley Giombetti

Media DirAd CouncilAs Director of National Accounts, Ashley Giombetti manages the Ad Council’s relationships with over 50 U.S. media partners including television, print, digital, radio, out-of-home and emerging media. In her role she is responsible for securing donated media on... Read More →
avatar for Ranvir Gujral

Ranvir Gujral

CEOChuteRanvir is the co-founder and CEO of Chute, a complete visual marketing automation platform for brands, publishers and agencies to create media-rich stories through fan and brand powered media. An entrepreneur in spirit, Ranvir is the previous co-founder of LifeGrams Corporation... Read More →
avatar for David Krupp

David Krupp

CEOKineticAs CEO of Kinetic U.S., David leads the development and implementation of effective communications with consumers on the move by overseeing new business development, supervising agency relations and managing the agency strategic direction. Kinetic is focused on delivering... Read More →
avatar for Tim Nudd

Tim Nudd

Sr EditorAdweekTim Nudd is senior editor for creative for Adweek. He began writing for Adweek in 1997 and has run its popular daily blog, AdFreak, since it launched in 2004. Tim also writes a weekly column for the magazine called The Spot, in which he deconstructs a major TV commercial... Read More →


Monday March 10, 2014 11:00am - 12:00pm CDT
Austin Convention Center, Room 9ABC

11:00am CDT

Embarrassing Bodies: Multiplatform Medical Taboos
With its unflinching, uncensored approach to the kind of health problems that people just don’t talk about, Channel 4’s Embarrassing Bodies is the most provocative medical series on British TV. Beyond broadcast, the show has evolved into a revolutionary multiplatform brand spanning websites, mobile apps, games, health tools, citizen science projects, live on-air Skype consultations and more. Over the course of its journey so far, Embarrassing Bodies has wowed audiences, saved lives and blazed a trail in the realm of digital healthcare, touching the lives of millions of viewers. And, with further series in the pipeline, there are plenty more exciting innovations to come. Join Maverick Television’s digital producer Nick Lockey as he explores the evolution of this Emmy and BAFTA award winning project and explains how the lessons they learned can be applied to the healthcare sector, transmedia broadcasting and to digital development projects alike.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP20252


Monday March 10, 2014 11:00am - 12:00pm CDT
Hilton Austin Downtown, Salon F

11:00am CDT

Fact-Checking Goes Global
Political fact-checking is expanding around the world, with new ventures popping up in South Africa, Australia, Germany, Chile and many other countries. But as the websites take root, the fact-checkers are facing new pressures to maintain high standards, deal with partisan audiences and find a sustainable business model.
Bill Adair, creator of the Pulitzer Prize-winning U.S. site PolitiFact, will moderate a conversation with Peter Fray, who led a fact-checking movement in Oz when he launched PolitiFact Australia; Martin Kotynek, creator of the German site Faktomat, which relies on crowd-sourcing to select claims to check; and Mona Chalabi, a writer for the Reality Check feature of The Guardian. There’s broad agreement that fact-checking is important journalism, but the sites must find a way to survive in a competitive and partisan media world.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP20013

Speakers
avatar for Bill Adair

Bill Adair

ProfessorDuke UniversityBill Adair is the Knight Professor of the Practice of Journalism and Public Policy at the Sanford School for Public Policy. One of 25 Knight Chairs at universities around the country, his research and teaching focuses on digital journalism, new media and g... Read More →
avatar for Mona Chalabi

Mona Chalabi

Data JournalistFiveThirtyEightMona Chalabi, a Lead Writer at FiveThirtyEight analyses data that affects who we are and what we do - it's a job that involves finding datasets, explaining what they tell us and what they don't, and crucially, using that data to test hypotheses and counter... Read More →
avatar for Peter Fray

Peter Fray

EditorPolitiFact AustraliaPeter Fray is the editor in chief of PolitiFact Australia, the country's first and only stand alone political fact-checking and the first overseas arm of the US-based site PolitiFact. PolitiFact Australia launched in May 2013 in time for Australia's federal... Read More →
avatar for Martin Kotynek

Martin Kotynek

Knight Journalism FellowStanford UniversityMartin Kotynek is a Knight Journalism Fellow at Stanford University. He does research on collaborative fact-checking to make fact-checking more open and credible.



Monday March 10, 2014 11:00am - 12:00pm CDT
Austin Convention Center, Room 12AB

11:00am CDT

Form & Function: Designing Devices You Want to Wear
This panel will bring together a handful of breakout designers across various industries to navigate the trade-offs and challenges that arise when designing wearable tech products that must be both functional and attractive without exception. Executives and designers from Pebble, Whistle, and Jawbone will discuss the depth and breadth of product design, from concept to execution, outlining real-life creative lessons learned. As new players enter the market, it’s becoming increasingly important that wearable tech presents consumers with opportunities for logistical efficiencies while also accounting for human preference and intuition. Learn from the industry leaders about what it takes to create successful products people love to use and show off.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24876

Speakers
avatar for Dieter Bohn

Dieter Bohn

Sr EditorThe VergeDieter Bohn is a leading voice within the technology industry, where he has gained notoriety for his expert coverage of the smartphone space. Currently, Dieter is an assistant managing editor at The Verge, a news web site heralded for its in-depth reporting style... Read More →
avatar for Steven Eidelman

Steven Eidelman

Co-Founder & Head of ProductWhistleSteven is the co-founder and Head of Product at Whistle, where he and his team have led the charge in designing the brand’s flagship intelligent on-collar monitoring system for pets. Steven co-founded Whistle following his time at Spectrum Equity... Read More →
avatar for Aza Raskin

Aza Raskin

VP at JawboneJawboneAza Raskin is currently a VP at Jawbone, an industry leader and innovator in the wearable technology space. In early 2013, Jawbone acquired Massive Health, a health and wellness company committed to making healthy living more attainable for all, which Aza founded... Read More →



Monday March 10, 2014 11:00am - 12:00pm CDT
Hyatt Regency Austin, Texas Ballroom 5-7

11:00am CDT

Getting the Most Out of The Mentor-Mentee Relationship
Startups need the support of experienced entrepreneurs and professionals who have "been-there, done-that"; also known as mentors. Mentors help guide burgeoning entrepreneurs through the in's and out's and growing pains of starting a successful company. They are there to provide advice and support (or a kick in the pants) and can help open doors and make introductions when needed. The mentor-mentee collaboration is an invaluable relationship and one that should not be taken for granted. Join a panel of mentors and mentees (and mentees-turned-mentors) - hosted by DreamIt Ventures - for a candid conversation and Q&A about the pro's and con's of the relationship. During this conversation you'll gain insight into how to partner with the right mentor (or company) and how take advantage of the relationship so it is mutually beneficial and moves the company forward.
(DreamIt is looking to do 1/2 day, 3 sessions so we have submitted several proposals)

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27080

Speakers
avatar for Andrew Ackerman

Andrew Ackerman

Managing DirectorDreamIt VenturesI am a Managing Director at @DreamItVentures. I run the NY startup accelerator program for DreamIt.
avatar for Keya Dannenbaum

Keya Dannenbaum

Founder, CEOVersaVersa was founded on a deep believe in a thriving press and an informed, engaged public, and Keya's career been defined by mission-driven pursuits. She studied and worked in politics and public affairs as an undergrad at Stanford and as a PhD student at Princeton... Read More →


Monday March 10, 2014 11:00am - 12:00pm CDT
Hilton Austin Downtown, Salon D

11:00am CDT

Glass: Game Changer for People with Disabilities?
Media and agencies are plagued with tunnel vision. They’re stuck thinking about mundane use cases for Glass that are reminiscent of first phase mobile apps. Wake up. Glass has the potential for more impact than what brands are talking about. Let’s instead explore more complex use cases and look into how wearable tech can drastically improve lives of people with disabilities or special needs. In this session we will explore how Glass and other wearables can unlock new possibilities for people with vision issues, hearing issues, or decreased mobility of their limbs. We’ll share real users’ stories, explore how wearable tech may address their needs, and look at what’s possible today versus looking into the future.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24820

Speakers
avatar for JP Gownder

JP Gownder

VPForrester ResearchJ. P. Gownder is a vice president and principal analyst at Forrester Research. He covers mobility, devices, and services, including topics like wearables, tablets, smartphones, and PCs. His research on enterprise and B2B2C business models for wearable computing... Read More →
avatar for Jen Quinlan

Jen Quinlan

Sr Dir of MktgMutual MobileJen Quinlan is specialized in interactive, mobile, and wearable technology. Jen is the Senior Director of Marketing at Mutual Mobile, an emerging technology software company headquartered in Austin, TX.


Monday March 10, 2014 11:00am - 12:00pm CDT
Hyatt Regency Austin, Texas Ballroom 1-4

11:00am CDT

Hacking Surveillance Culture
Bradley Manning, Wikileaks and the Snowden/ PRISM revelations pulled back the curtain on the specific workings of a technology based surveillance culture that continues to expand globally every day with significant societal implications.
This panel, comprised of leading technologists, cultural provocateurs and thinkers will examine these issues by using their individual projects as jumping off points.
-Kyle McDonald raised headlines and was investigated by the Secret Service for his Apple store hack that took photos of people as they used the in-store computers.
-Adam Harvey generated worldwide coverage for garments created from nickel-metalized fabric designed to stop IR-detection by thermal cameras, including drone surveillance.
-Heather Dewey-Hagborg sparked controversy when she created 3D portraits of people from discarded genetic material left in public places.
All panelists hacked the modern surveillance state and their experiences will guide our discussion.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP25422

Speakers
avatar for Heather Dewey-Hagborg

Heather Dewey-Hagborg

ArtistDewey HagborgHeather Dewey-Hagborg is an transdisciplinary artist, programmer and educator who is interested in exploring art as research and public inquiry. Traversing media ranging from algorithms to DNA, her work seeks to question fundamental assumptions underpinning perceptions... Read More →
avatar for Adam Harvey

Adam Harvey

DirAdam Harvey ProjectsDeveloper of privacy-centric projects including Stealth Wear (2013) and CV Dazzle (2010) Directory at Adam Harvey Projects & Creative Director at Undisclosed
avatar for Colin Nagy

Colin Nagy

Exec Dir of Earned MediaThe Barbarian GroupColin Nagy is Executive Director of Media at The Barbarian Group. In this role, he leads a team that provides client counsel at the intersection of creativity, public relations, social media and emerging platforms.   Before becoming a Barbarian... Read More →



Monday March 10, 2014 11:00am - 12:00pm CDT
Sheraton Austin, Creekside

11:00am CDT

How Elizabeth Warren Built Her Grassroots Army
In 2012, consumer advocate and Harvard Law professor Elizabeth Warren built the strongest grassroots digital program in Senate history. The Massachusetts Senate campaign raised more money from small-dollar online donors than any Senate campaign ever, and built an online-to-offline field program that knocked on more doors than any other campaign in Massachusetts history.
Key members of Senator Warren’s campaign leadership will discuss how they built this historic digital grassroots program, what made their program different from other campaigns, and explain lessons learned for 2014 campaigns and beyond.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP23462

Speakers
avatar for Amanda Coulombe

Amanda Coulombe

Statewide GOTV DirElizabeth Warren for MAAmanda Coulombe has spent more than a decade working in field and get out the vote (GOTV) operations on local, state, and national campaigns. Most recently she served as Statewide GOTV Director for both Senator Elizabeth Warren and Senator... Read More →
avatar for Mike Firestone

Mike Firestone

Field DirElizabeth Warren for MAMike Firestone has worked on state and national campaigns for more than a decade, particularly for progressive and women candidates. Most recently, he served as Field Director for Elizabeth Warren’s winning U.S. Senate campaign in Massachusetts.
avatar for Lauren Miller

Lauren Miller

Digital DirElizabeth Warren for MALauren Miller is a senior director at Bully Pulpit Interactive, the largest digital marketing firm of the Democratic Party. Lauren advises much of the firm’s political work, in addition to overseeing broader communications and fundraising progr... Read More →
MM

Mindy Myers

Chief of Staff/Campaign ManagerUS Senator Elizabeth Warren/Elizabeth Warren for MAMindy Myers is an experienced leader with a successful record managing tough Senate races. During the 2012 campaign cycle, she managed Elizabeth Warren's historic Senate campaign in Massachusetts, and... Read More →



Monday March 10, 2014 11:00am - 12:00pm CDT
Austin Convention Center, Room 10AB

11:00am CDT

How to Fix Patents: Trolls, Innovators, & Reform
The Constitution calls for a patent system to “promote the Progress of Science and useful Arts, by securing for limited Times to Authors and Inventors the exclusive Right to their respective Writings and Discoveries.”
Unfortunately, our current patent system frequently stifles innovation the Constitution sought to protect, and at an economic cost of tens of billions a year.
So-called “patent trolls” are entities that hoard overly broad patents, but do not use them to make goods or services. Instead, these entities maliciously threaten small businesses, inventors, and even consumers through rampant and costly litigation abuse.
Since litigating a single patent case costs several million dollars, and plaintiffs have the advantage in court, most targets of patent trolls are forced to settle even when the infringement claim against them is spurious.
Join our panel of experts, including an alleged patent troll, for a discussion of how to make the patent system work better.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP20118

Speakers
avatar for Lee Dunn

Lee Dunn

Sr CounselGoogleLee Carosi Dunn is Senior Counsel at Google's legal and policy office here in Washington, DC focusing on technology issues and regulatory policy before the United States Senate and the Federal Communications Commission (FCC). Prior to her work at Google, Lee spent... Read More →
avatar for Julie Hopkins

Julie Hopkins

Intellectual Property Practice Chair & PartnerTydings & Rosenberg LLPJulie A. Hopkins is a Partner at Tydings & Rosenberg, LLP in Baltimore, Maryland and is the Chair of the firm’s Intellectual Property Group. She practices all aspects of intellectual property law, domestically... Read More →
avatar for Erich Spangenberg

Erich Spangenberg

CEOIPNavOne of the most respected (and feared) people in the patent monetization business



Monday March 10, 2014 11:00am - 12:00pm CDT
Hilton Austin Downtown, Salon G

11:00am CDT

Is It Possible to Change Someone's View Online?
We are witnessing a profound transformation in the way that people are able to learn about a dizzying variety of life experiences. Anonymous sites are transforming discourse in how people are able to learn - from the more nontraditional life experience to the more mundane. How is this disruptive shift affecting other forms of media and changing the way that people form their beliefs and opinions?

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP21917

Speakers
avatar for Fruzsina Eordogh

Fruzsina Eordogh

Internet Culture WriterMotherboardFruzsina is a Hungarian immigrant and freelance writer covering digital culture, technology and science. Her work has appeared in VICE, the Guardian, ReadWrite, Thought Catalog, xoJane, Slate and True/Slant, among others, and she was once a staff... Read More →
MG

Marta Gossage

Community Operations MgrredditMarta is a passionate advocate for the benefits of pseudonymous online communities. She firmly believes that once the trappings of real-life identities are stripped away, communication changes. These conversations often become more honest, genuine, and... Read More →
avatar for Kristine Smith

Kristine Smith

Community RelredditKristine has been a passionate member of the reddit community since she joined 6 years ago, and an employee for 3. She believes that not only can the internet change your mind, it's important that it does.


Monday March 10, 2014 11:00am - 12:00pm CDT
Sheraton Austin, Capitol EFGH

11:00am CDT

It's Not Rocket Science: UX for Niche Communities
User experience design typically focuses on creating meaningful experiences that will affect as many people as possible. Startups covet reaching critical mass; success for larger companies is often measured in tens of millions, and designs are created accordingly.
But what if your system is only for five users? What if you had to support a complex and mature process that, if captured incorrectly, could lead to astronomical disaster?
Welcome to the world of UX design for NASA's safety communities. In this talk, we'll give you a look into the design team working on support tools for the ISS and future exploration missions.
The problem space may be space problems, but that doesn’t mean the difficulties encountered are alien. In this session, we'll discuss how working at a small scale affects research, testing, analytics, and design. We'll show how human-centered design practices impact our everyday work and how personal communication can save or destroy a project of any size.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP17123

Speakers
avatar for Kevin McMillin

Kevin McMillin

User Experience DesignerNASA Ames Research Center/SJSUKevin McMillin is a user experience designer at NASA Ames Research Center in Mountain View, California. When not creating software for NASA engineering teams, he busies himself by geocaching and rooting for the oft-hapless Seattle... Read More →
avatar for Joseph Medwid

Joseph Medwid

User Experience DesignerNASA Ames Research Center/SJSUJoe strives to push the boundary between the quixotic and the practical through a alchemical admixture of interdisciplinary collaboration, human-centered approaches, and general subversiveness.



Monday March 10, 2014 11:00am - 12:00pm CDT
Four Seasons, Four Seasons Ballroom

11:00am CDT

Leapfrogging the First World
Emerging markets face unique challenges when it comes to technology innovation and adoption: poverty, cultural obstacles, lack of supporting infrastructure. But in some cases, these so-called third world markets are using technology in incredibly resourceful ways – to improve access to education, protect civil liberties, promote women's rights – and are catching up to first-world innovation.
We'll discuss a few case studies covering innovations such as textbooks delivered via low-end feature-phone SIM cards for students in the Philippines who can't afford laptops and tablets; and initiatives designed to give women more access and ownership of technology, such as Oxfam's Pink Phone project in Cambodia.
These examples can point toward innovative solutions for emerging markets that are truly scalable and can work to overcome local barriers and enrich the lives of people all over the world.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22123

Speakers
avatar for Carla Echevarria

Carla Echevarria

Creative LeadFacebookI grew up in the third world and now create technology products in the first world (currently for Facebook, and previously for Google and R/GA). I believe the promise of humanity is locked in the majority of the world that we refer to as "emerging" – and that... Read More →



Monday March 10, 2014 11:00am - 12:00pm CDT
Austin Convention Center, Room 6AB

11:00am CDT

Maker Culture & Digital Marketing
Our culture has transitioned from the top-down consumer culture of the 80s, 90s and early 00s to a one-to-one DIY culture focused on Making. Younger consumers are growing up in an era where they can immediately influence brands through social media and can create physical objects with 3-D printers. From coding digital dreams in HTML5 to crafting their own prime time TV narratives on Twitter, consumers expect the ability to produce personalized experiences and products. So why should they care about your brand when all the awesome they need can be made themselves?
We'll outline the implications for brands trying to engage with these consumers and provide principles and steps for switching from top down communications to collaborating with consumers to make these products and experiences better. And we'll demonstrate the inherent possibilities of this cultural shift with examples ranging from entertainment to finance and apparel.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24246

Speakers
avatar for Richard Goldsmith

Richard Goldsmith

Dir, Digital & Social MediaMark Anthony BrandsRichard leads digital for Mike's Hard Lemonade - finding new ways to remind people they need more drinking occasions in their lives. With more than 15 years experience in digital he's worked with brands like Microsoft, Capital One, Jim... Read More →
avatar for Mike Senese

Mike Senese

Exec EditorMake MagazineMike Senese is the Executive Editor of Make Magazine, and has a background in publishing, television and media-related commerce. He has worked at Wired as Senior Editor, focusing on developments in 3D printing, microcontrollers, and the maker community, and... Read More →


Monday March 10, 2014 11:00am - 12:00pm CDT
Omni Downtown, Longhorn

11:00am CDT

Offline: Navigating Constant Connectivity
The Internet can be the voice of a revolution, a community for kindred spirits and a bridge that spans the global divide. At times it can be transcendent, a vast network of global knowledge and human connectivity, and at times it can be a bottomless chasm of vapid conversation and superficial engagement.
In May of 2012, Paul Miller left the internet. Worried that it had made him unproductive, that it lacked meaning and even 'corrupted his soul,' he unplugged. During his year offline, he embarked on a journey of self-discovery, documenting his experiences and thoughts.
Does logging off allow us a return to Eden? Does it offer a glimpse at a simpler, more meaningful life? Or when we leave, do we find that the burdens of distractions were with us all along?
Join the Human conversation about the boundaries we must create for the network that binds us together and drives us apart.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22084

Speakers
avatar for Mordechai Lightstone

Mordechai Lightstone

Dir of Social MediaChabad Lubavitch HeadquartersMordechai Lightstone is a rabbi by training, a journalist by profession and a blogger by choice. He has served as assistant rabbi in diverse communities including Poland, Lithuania, Italy and Peru. He is passionate about using new media... Read More →



Monday March 10, 2014 11:00am - 12:00pm CDT
Sheraton Austin, Capitol ABCD

11:00am CDT

QA Best Practices in Today's Digital Agencies
Quality Assurance (QA) has quickly become a required discipline in today's digital world. As agencies strive to produce flawless digital content, they're struggling with how to establish QA teams to support process, and also how to stay ahead of the ever-changing landscape of technology. And all too often, QA starts way too late in the process – like the end. This fall we’re hosting an industry-wide roundtable event that’s bringing together the brightest minds, from top agencies around the country, to discuss these problems and share ideas. We’re also taking advantage of social media to maintain an ongoing forum to tackle issues that arise as technology continues to change. As a result, we’ll be sharing our findings at SXSW, and continue to lead the charge in establishing QA best practices.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP20768

Speakers
avatar for Ben Currie

Ben Currie

Group Dir, Digital SolutionsGA Communication Group18 years of digital marketing experience with demonstrated ability to deliver innovative strategies, lead interactive teams, collaborate with clients, and grow revenue. 5 years experience creating and delivering digital innovation... Read More →
avatar for Kt Mcbratney

Kt Mcbratney

VP, GMPhenomblueKt McBratney has spent a decade in the marketing trenches, from creative to in-house strategy to PR for corporations, not-for-profits and agencies, including building the QA, production and client services arms at Phenomblue, mostly recently as Vice President and General... Read More →
avatar for Michael Morowitz

Michael Morowitz

Sr Technology DirR/GAAccomplished software engineer, manager, and interactive developer with experience in small dotcom startups, agencies, and large public companies. Michael has a personal passion for quality assurance and has been responsible for QA teams in the current and previous... Read More →
avatar for Jim Spillson

Jim Spillson

Mgr of Quality AssuranceAfter graduating with dual engineering degrees, Jim spent over 12 years in various project management and business analyst roles, before transitioning over to the agency world. Jim then excelled as a senior producer for Digitas in Detroit and eventually transitioned... Read More →



Monday March 10, 2014 11:00am - 12:00pm CDT
Four Seasons, San Jacinto Ballroom

11:00am CDT

Seed Accelerators Rankings Release
Seed accelerators (such as YCombinator, Techstars) have recently received much attention both in the US and across the globe. While accelerators appear to be proliferating quickly, little is known regarding the value of these programs; how to define accelerator programs; and the importance of the various aspects of these programs to the ultimate success of their graduates.
Professor Yael Hochberg of MIT and Rice University and Managing Director of the Seed Accelerator Rankings Project will release the 2013 Accelerator Rankings and present key aggregate statistics on accelerators and accelerator graduates in the US. Prof. Hochberg will also discuss the distinction between accelerators and other types of entities, such as incubators, angel networks, and seed funds. The session will end with a discussion of emerging trends in the ecosystem.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27530

Speakers
avatar for Yael Hochberg

Yael Hochberg

Assoc ProfessorMIT Sloan School of ManagementYael Hochberg is an Associate Professor of Finance and Entrepreneurship at Rice University and Visiting Associate Professor at MIT's Sloan School of Management. Hochberg is the Managing Director of the annual Seed Accelerator Rankings project... Read More →


Monday March 10, 2014 11:00am - 12:00pm CDT
Hilton Austin Downtown, Salon C

11:00am CDT

The New Era of Investor Relations
In 2013, the ban on general solicitation of accredited investors was lifted, causing the largest change to securities laws in decades. While everyone from startups to hedge funds will enjoy new liberties in investor marketing and outreach campaigns, it’s critical that the new rules are followed to a T, eliminating the chance for exemption rescission.
Panel speakers include veteran securities attorney Doug Ellenoff, who has actively engaged with policymakers since the beginning of Title II & III JOBS Act crowdfunding; Joy Schoffler, the founder of Leverage PR who, serving on the boards of several crowdfunding organizations, including CF50, a global industry think tank; Judd Hollas, CEO of EquityNet, a leading U.S. equity crowdfunding platforms; and Judy Robinett, author and consultant to promising early-stage startups. Panelists will provide attendees communications and investor relations guidance and clear explanations of how to stay compliant in this new era of investor relations.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24831

Speakers
avatar for Douglas Ellenoff

Douglas Ellenoff

Partner & OwnerEllenoff Grossman & Schole LLPDoug Ellenoff is a partner at Ellenoff Grossman & Schole LLP. Mr. Ellenoff is a corporate and securities attorney with a specialty in business transactions and corporate financing. The firm is involved in various capital market initiatives... Read More →
avatar for Judy Robinett

Judy Robinett

Angel Investor & VC Board MemberJRobinett EnterprisesJudy Robinett is the author of How to Be a Power Connector, to be released by McGraw-Hill in May, 2014. Judy is a business thought leader who is known as “the woman with the titanium digital Rolodex.”
avatar for Joy Schoffler

Joy Schoffler

Founder & PrincipalLeverage PRJoy Schoffler is the founder of Leverage PR, a publicity firm for companies in the financial, legal and real estate industries. A leader in the crowdfunding industry, Joy has been invited to events hosted by the White House and Congress, has attended... Read More →



Monday March 10, 2014 11:00am - 12:00pm CDT
Hilton Austin Downtown, Salon JK

11:00am CDT

The New Generation of Powered by IBM Watson Apps
For the first time, IBM has made its IBM Watson technology available as a development platform in the cloud, to enable a worldwide community of software application providers to build a new generation of apps infused with Watson's cognitive systems intelligence. The move aims to spur innovation and fuel a new ecosystem of entrepreneurial software application providers – including start-ups and emerging, venture capital backed businesses. Together with IBM, these business partners share a vision for creating a new class of cognitive applications that transform how businesses and consumers make decisions. To bring this shared vision to life, IBM has introduced the IBM Watson Developers Cloud, a cloud-hosted marketplace where application providers of all sizes and industries tap into resources for developing Watson-powered apps. This includes a developer toolkit, educational materials and access to Watson's API. Come learn about riding the next wave of innovation.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP994620

Monday March 10, 2014 11:00am - 12:00pm CDT
Hilton Austin Downtown, Salon B

11:00am CDT

The Real Art & Economics of Ghostwriting
They say everyone has a book in them. NYT bestselling author Joni Rodgers notes that everyone has a spleen too, but it takes a special skillset to get it out and make it something you'd want to display on a shelf. A proficient ghostwriter saves a starlet from embarrassing herself in her memoir, injects a CEO’s motivational tome with humor and compassion, and spins a politician’s peccadillo into a *roman a clef*. Doctor a speech here, pimp a proposal there, follow clients from the Hollywood Hills to posh White House receptions to the underbelly of a rock concert—then disappear. That's ghost life.
In reality, ghostwriting is more mindset than skillset. There's no room for ego, but income potential far exceeds the average income earned by the vast majority of writers.
With freelance editor Jerusha Rodgers covering technical issues and the elements of an effective book proposal, Joni offers the unvarnished truth about making a living—and a life—as a celebrity ghostwriter.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP19257

Speakers
avatar for Joni Rodgers

Joni Rodgers

FounderStella LinkNYT bestselling author Joni Rodgers “is a pure storyteller,” says Oscar-winning screenwriter Aaron Sorkin. “She writes with a lyricism, wit, humanity and joy that make her books impossible to put down.”
avatar for Jerusha Rodgers

Jerusha Rodgers

OwnerRabid Badger EditingWith a degree in English and a lifetime of reading under her belt, Jerusha set out to change the literary world one tweet at a time. After an internship in social media marketing and several projects as an assistant on high profile ghostwriting gigs with a... Read More →



Monday March 10, 2014 11:00am - 12:00pm CDT
Omni Downtown, Lone Star

11:00am CDT

The UX of Real Time Site Personalization
Dynamic Web Environments, (a term I dubbed last year) are websites that change and mold much like how responsive websites mold to a device, but this time to a users needs. The trick is to change the website to deliver content before the user knows what they are looking for.
It’s often easy to predict marketing trends around user interactions. This is not enough; we need to push ourselves to the next level.
In this session we will cover specific use cases of real-time site personalization. We will also go over the do's and don'ts of real-time site changes. In addition, I will show the possibilities for the future using the technology we have available to us today.
GPS, Cookies, and devices can help us understand our users, and their intentions better than we think. We leave a lot of information "on the table", and we can be doing so much more. Come to this session to learn how to deliver impactful, intuitive, and personalized websites.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP25859


Monday March 10, 2014 11:00am - 12:00pm CDT
Austin Convention Center, Ballroom A

11:00am CDT

Things I’ve Learned from Leading (UX Designers)
I've worked for a lot of idiot managers in my career. And then, one day, after I had become a manager, it dawned on me: Now I'm the idiot! Most of my career has been an exercise in “trial by fire” and this process worked well when I was a designer and was trying to master the art of the site map, wireframe, personas, and so on. In leadership, the option to start over or iterate hasn't always been readily available--nor as painless to my pride and my pocketbook.
Many of these lessons haven’t been easy for me to learn. It’s been tough to simultaneously remove obstacles without becoming one, or learning how to say “no” (and the flavors of yes and no!) when I've also wanted people to be satisfied with me and the work I'm doing. However, these lessons have all helped me become better at managing to some degree, while instilling a strong sense of empathy for those people who either report to me, or bless their souls, manage me in one way or another.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP17091

Speakers
avatar for Russ Unger

Russ Unger

UX Design DirGE CapitalRuss Unger is an Experience Design Director for GE Capital Americas where he leads teams and projects in design and research . He is co-author of the book “A Project Guide to UX Design”, “Designing the Conversation”, and the forthcoming “Speaker Camp... Read More →


Monday March 10, 2014 11:00am - 12:00pm CDT
Courtyard Marriott, Rio Grande Ballroom

12:30pm CDT

100 Years of Oversharing: Tools for Time Travel
A typed journal from WWI passed on through generations fuels a young man's dreams of time travel and allows us to explore the power of personal stories and photos. Together with archival collections, these items take us through space and time, and the magical ability of cultural memory institutions to help individuals bring these incredibly compelling dreams to life. The World Wide Web provides the cultural, technological, and legal frameworks to open the doors to innovation and imagination, and also enables libraries, archives and museums the world over to play a critical role. We explore some of the diverse efforts to bring stories and memory to life in new ways, while also fostering open data and preservation, and the pros and cons at the intersection of public domain and private enterprise.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP21645

Speakers
avatar for Heather Champ

Heather Champ

Community & ContentFinderyHeather Champ built her first homepage in 1994 and has worked online ever since. Enamored with photography, she created The Mirror Project, a website that celebrates self-portraiture, and cofounded JPG Magazine, the photography magazine made by its community... Read More →
avatar for Rachel Frick

Rachel Frick

Dir, Digital Library FederationCLIR/DLFDirector of the Digital Library Federation. Librarian by trade. Hangs out with coders, catalogers, Open GLAM-ers. Helped out with the Digital Public Library of America. Lover her hound dog and rockibilly music.
avatar for Jon Voss

Jon Voss

Strategic Partnership DirHistorypinJon is the Historypin Strategic Partnerships Director at We Are What We Do, a global not-for-profit behavior change agency. He's helping to build an open ecosystem of historical data across libraries, archives, and museums worldwide through his work... Read More →



Monday March 10, 2014 12:30pm - 1:30pm CDT
Austin Convention Center, Room 12AB

12:30pm CDT

ART140: Twitter, Picasso & the Social Experiment
Art means something unique to each of us, but the invitation to participate in art has never been extended. In fact, the art world can feel like an elitist club—exclusionary and intimidating. Meanwhile, social media is transforming every pillar of culture, from shared encyclopedias to citizen journalism. ART140 extends this trend to revolutionize the experience of art. By harnessing the power of Twitter, we’re inviting people from all walks of life to express what specific works of art mean to them. We’re breaking down the wall that separates the art world from the people who appreciate art but are too intimidated to express their own interpretation. Our 1000+ global participants will enable us to understand what art means on a greater scale than ever before. How does gender, generation and geography affect our interpretation of art? Through data, we’ll highlight what the differences between us really mean, and we’ll reveal what happened through a live ART140 experiment at SXSW.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP20700

Speakers
avatar for Victor Samra

Victor Samra

Digital Media Mktg MgrThe Museum of Modern ArtVictor Samra is the Digital Marketing Manager of The Museum of Modern Art (MoMA) in New York. He oversees the museum's digital marketing including its social media, e-newsletters, SEM, site analytics and other digital projects.
avatar for David Stocks

David Stocks

Sr Strategic PlannerPOSSIBLEStarted my career as an industrial designer creating toys in Hong Kong for the UK based manufacturer Early Learning Centre (Mothercare), then housewares, TV's, baby bottles and even a fireproof safe, in the UK. Subsequently gained an Innovation Management... Read More →



Monday March 10, 2014 12:30pm - 1:30pm CDT
Sheraton Austin, Capitol ABCD

12:30pm CDT

BBC Presents: Black Science
How does science, which prizes openness and peer review, operate in the secret world of national security? While much today is known about the role of scientists during the Manhattan Project, nuclear weapons are only one part of a larger story about “secret science.” How does secrecy affect scientists and the scientific convention of openness? Over decades of the Cold War, and often still today, some scientists must contend with the strictures of national security, which often requires operating in secrecy. In this discussion, BBC.com contributor, Sharon Weinberger, will look at how secrecy changes science, and the role of scientists in wartime. From the use of “secret patents,” to the ethics of scientists on the battlefield, this discussion covers the sometimes-uneasy relationship between science and secrecy.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP23483

Speakers
avatar for Sharon Weinberger

Sharon Weinberger

ColumnistBBC.com


Monday March 10, 2014 12:30pm - 1:30pm CDT
Omni Downtown, Capital Ballroom

12:30pm CDT

Big Data & Sensors: Blowing Up Transportation
“In 2008, for the first time, half the world's population is living in towns and cities. By 2030, the urban population will reach 5 billion – 60% of the world's population” (UN Population Division.) Nearly all global population growth will occur in cities—particularly in the developing world. With finite budgets and a growing urgency on limiting energy usage and pollution, transportation is rapidly becoming the critical issue for cities around the world. Transportation is also a primary example of the potential for big data, sensors, and social media to help cities meet modern-day challenges. From optimizing multimodal transport to managing traffic flow, the infrastructure conversation is rapidly moving from roads to data. Data enables a smarter, mobile lifestyle; however, this shift creates entirely new challenges as entrepreneurs and policymakers alike are forced to work within legacy policy frameworks for everything from funding allocation to privacy and open government.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24770

Speakers
avatar for Evan Burfield

Evan Burfield

Co-Founder1776Evan Burfield is the cofounder of 1776, a serial entrepreneur, and community leader in the Washington, DC startup scene. Evan became an entrepreneur in 1996 when he founded netDecide, shortly after graduating from the Thomas Jefferson High School for Science and Technology... Read More →
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Vincent Gray

MayorExecutive Office of the Mayor of the District of ColumbiaMayor Vincent C. Gray is the 7th Mayor of the District of Columbia. A native Washingtonian, his disciplined approach to public service was born from humble beginnings. Although his parents never attended high school, they... Read More →
avatar for Jon Zeitler

Jon Zeitler

EVPePalsJon came to Zipcar as part of the merger with Flexcar, where he was VP of Corporate and Strategic Business Development. After receiving a B.A. from Duke University, Jon joined Congressional staff on Capitol Hill and worked on early efforts to encourage fuel-efficient and alternative-fuel... Read More →


Monday March 10, 2014 12:30pm - 1:30pm CDT
Radisson Town Lake, Riverside Ballroom

12:30pm CDT

Create Awesome: Empower Teams to Change the World
Game changing innovation begins with a grand challenge, which must be championed by leaders looking to build product teams to change the world. In order to empower teams to achieve awesome, companies must change how decisions are made and how leaders lead. Leaders must install the systems and culture to enable experimentation and remove speed bumps in their team’s way. Intuit’s Scott Cook will share how leaders can challenge their organization with the problem, not the solution and inspire ambition and tangible goals that help teams create awesome products that change lives. The session will provide attendees with the tools needed to guide teams to help them achieve awesome by championing a grand challenge, asking the right questions and helping teams focus.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24822

Speakers
avatar for Scott Cook

Scott Cook

FounderIntuitScott Cook co-founded Intuit Inc. and now serves as the chairman of the Executive Committee.


Monday March 10, 2014 12:30pm - 1:30pm CDT
Hilton Austin Downtown, Salon C

12:30pm CDT

Density: How to Create Silicon Valley in Your City
“The problem is not that most towns kill startups. It's that death is the default for startups, and most towns don't save them. Instead of thinking of most places as being sprayed with startupicide, it's more accurate to think of startups as all being poisoned, and a few places being sprayed with the antidote. Startups in other places are just doing what startups naturally
It seems like the mayor of every city in the world has proclaimed that their city will be the "next Silicon Valley." Leaders in these cities are meeting these challenges and striving to create vibrant startup ecosystems - with mixed results.
Find out what is actually working in Austin, DC, Chicago, and Moscow. The primary theme of the discussion will be the importance of density - particularly central hubs for convening and curating activity. Learn about what's common and different among the strategies and tactics pursued by 1871 in Chicago, Capital Factory in Austin, Digital October in Moscow, and 1776 in DC.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP20998

Speakers
avatar for Maria Adamian

Maria Adamian

CuratorDigital OctoberAs Curator at Digital October, Maria organizes international conferences, oversee strategic partnerships, create and put to life new formats of educational and business events and projects.
avatar for Josh Baer

Josh Baer

Mgr DirCapital FactoryJoshua Baer helps people quit their jobs and become entrepreneurs. In 2008 he founded Capital Factory, the largest startup incubator and co-working space in Austin, Texas. Joshua founded his first startup in 1996 in his dorm room at Carnegie Mellon University... Read More →


Monday March 10, 2014 12:30pm - 1:30pm CDT
Hilton Austin Downtown, Salon G

12:30pm CDT

Entertainment Marketing in the Age of the SuperFan
Do you know who your SuperFans are? Passionate fanbases have been influential for decades, but the expansion of digital and social media has changed how you connect with those fanbases, and how they connect with each other. How do you talk to an audience while they are talking to one another? This panel explores how and why fandoms develop and how to connect with those SuperFans in genuine and effective ways that maximize their fan experience and your brand presence.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP21916

Speakers
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Michael Tritter

SVP, Interactive MktgWarner Bros StudiosAs Senior Vice President of Interactive Marketing, Michael Tritter helps manage all aspects of Warner Bros. Pictures domestic interactive marketing campaigns, including online media, publicity, creative, social media, promotional applications... Read More →
avatar for Rae Votta

Rae Votta

ConsultantRae Votta is obsessed with obsession. She has her Masters in the linguistics of fan communities from the University of Georgia and has applied that degree to her work in the digital and entertainment industries. She has managed some combination of social media, blogging... Read More →


Monday March 10, 2014 12:30pm - 1:30pm CDT
Sheraton Austin, Capitol EFGH

12:30pm CDT

Entrepreneurs in Bureaucracy: Military Innovators
Returning from a decade of war, emerging military leaders had been required to innovate their way through countless cross-cultural interactions while deployed overseas. Stateside life has proved otherwise, as bureaucratic realities crush combat-tested, entrepreneurial minded officers. Recognizing this, junior officers have self-assembled to create ad hoc, informal advocacy organizations within the military to promote outside-the-box solutions. Groups such as Disruptive Thinkers and the Defense Entrepreneurs Forum have galvanized lumbering military institutions to look to Start Up culture in motivating the Millennial Generation.
This panel will explore the challenges faced and lessons learned by junior officers and enlisted personnel pushing Information Age solutions through an Industrial Age hierarchy. Their stories of being both entrepreneurs and intrapreneurs will give valuable lessons to those desiring to navigate and innovate within large, established organizations.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP18085

Speakers
avatar for Nate Fick

Nate Fick

CEOEndgame IncNate Fick is CEO of Endgame. He has more than a decade of experience in the security community, and is an operating partner at Bessemer Venture Partners, where he focuses on defense and intelligence technologies. Before joining Endgame, Nate was CEO of the Center for... Read More →
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Victor Glover

AstronautNASAVictor is a Naval Aviator currently training to be a NASA Astronaut. He has flown over 40 aircraft accumulating over 2000 flight hours, 400 carrier landings, and 24 combat missions supporting Operation Iraqi Freedom.
avatar for Ben Kohlmann

Ben Kohlmann

Co-DirUS NavyBen Kohlmann is a F/A-18 pilot with the US Navy, and co-founder of both Disruptive Thinkers and the Defense Entrepreneurs Forum, organizations dedicated to bringing a culture of innovation to the Department of Defense. He is a frequent contributor to numerous military... Read More →
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Lindsay Rodman

Judge AdvocateUS Marine CorpsLindsay L. Rodman is a captain on active duty as a judge advocate in the United States Marine Corps. She is currently assigned to the Office of the Legal Advisor to the Chairman of the Joint Chiefs of Staff, where she advises the Joint Staff on all military... Read More →


Monday March 10, 2014 12:30pm - 1:30pm CDT
Hilton Austin Downtown, Salon JK

12:30pm CDT

Gaining Vision the Robotic Way
Robotics has become a major part of our day to day life, it has enabled us not only to speed up industrial processes, but solve mobility and transportation issues for travelers with vision impairment and others. In recent years, researchers have made significant strides in applying advanced technologies in computer vision, robotics and artificial intelligence to improve mobility and navigation of travelers with vision impairment. SLAM (Simultaneous Localization And Mapping) combined with other event horizon approaches have led to new situational awareness for navigation both indoors and outdoors. This session will explore the opportunities associated with advances in sensing and vision-free interfaces and robotic technology for route planning and guidance. It will bring different experts, technologists & perspectives from the USDOT, other agencies, academia and private sector to further discuss this emerging trend, and to look for ways to collaboratively work to further this research.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP21294

Speakers
avatar for David Bevly

David Bevly

ProfessorAuburn UniversityDr. David M. Bevly is is the Albert Smith Jr. Endowed Professor in the Department of Mechanical Engineering at Auburn University where he directs the GPS and Vehicle Dynamics Laboratory (GAVLAB) focusing on the control and navigation of vehicles using GPS... Read More →
avatar for William Bluethmann

William Bluethmann

Robotics EngineerNASABill Bluethmann is a robotics engineer working at the NASA Johnson Space Center in the Robotic Systems Technology Branch in the Software, Robotics and Simulation Division at the NASA Johnson Space Center. He has nearly 25 years developing robotics systems from... Read More →
avatar for YingLi Tian

YingLi Tian

ProfessorCity College of New YorkDr. Ying-Li Tian is a professor in the Department of Electrical Engineering at the City College of New York. She received her PhD from the Department of Electronic Engineering at the Chinese University of Hong Kong in 1996 and her BS and MS from TianJin... Read More →
avatar for Mohammed Yousuf

Mohammed Yousuf

Research EngineerUSDOT/FHWAMohammed Yousuf is a research engineer in FHWA's Office of Operations Research and Development and works on enabling technology solutions for intelligent transportation systems. He is leading the new Accessible Transportation Technology Research Initiative... Read More →


Monday March 10, 2014 12:30pm - 1:30pm CDT
Hyatt Regency Austin, Texas Ballroom 1-4

12:30pm CDT

Geek Chic - Techs & Creatives Take Over
Historically, inventors and technical innovators have worked well away from creative’s. Both sets of people operate in very different worlds – worlds that are very far apart.
But there is a sub culture growing that is seeing them start to collaborate at the very beginnings of an idea.
Innovators are pushing the boundaries with technology whilst sharing their thoughts with creative’s who are looking for new ways to capture people’s imagination.
Now the creative’s are getting in bed with the innovators really early to create some incredibly innovative ideas without constraints or limits.
Gradually this is seeping into mainstream culture with mind blowing results.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP19772

Speakers
avatar for Sybil Bell

Sybil Bell

Independent Venue WeekI Like The Sound Of ThatI Like The Sound Of That is a music marketing and experiential agency delivering meaningful brand partnerships and creative consultancy.
avatar for Seth Jackson

Seth Jackson

Founder & CEOStrange Thoughts LtdSeth is the founder of Strange Thoughts Ltd, a specialist company producing tech-led creative for brands. He works with a network of multi-disciplinary experts delivering unique marketing, advertising and experiential campaigns ranging from mind-controlled... Read More →
avatar for Andy Varley

Andy Varley

CEOInsanityAs one of the UK's youngest businessmen, Andy's success was well documented in papers from The Telegraph to the Trinity Mirror Group. In 1997, aged 17, Andy was awarded the title of Young Entrepreneur of the Year. Throughout the 90's, Andy's interest in music & entertainment... Read More →



Monday March 10, 2014 12:30pm - 1:30pm CDT
Omni Downtown, Longhorn

12:30pm CDT

iWED: How to Marry Writing, Editing, & Design
Since the 1980s Roy Peter Clark and Mario Garcia -- an influential writing coach and world-class designer -- have collaborated on a creative concept called WED, an acronym that stands for the marriage of Writing, Editing, and Design. In the digital age, creativity and collaboration across disciplines are more important than ever. Call it iWED. Using examples from several media platforms (including the creation of a mobile version of Paris Match magazine), Clark and Garcia will model a strategic conversation on how words and visuals must work in harmony in the interests of all audiences.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP20299

Monday March 10, 2014 12:30pm - 1:30pm CDT
Omni Downtown, Lone Star

12:30pm CDT

Marketing Ethics in the Era of Openness
The globalization of human behavior & increasing the channels where people can voice opinions is forcing transparency & openness to its peak. In a world where there’s no place to hide, how do organizations transcend the complexities of a global workplace and reach the connected consumer? There’s no easy answer, but an increasing orientation toward ethics and values-based decision making is enabling organizations to commit to a level of openness that employees & consumers have been hoping for. For marketers, globalization presents a number of challenges and opportunities. A more connected, interdependent world means more opportunity to reach stakeholders, affect decisions, create change and build relationships. It also puts more power in the hands of the consumer. We’ll examine the increased scrutiny on ethics/values in the marketing industry and the role marketers play to ensure brands behave ethically, openly and transparently.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22203

Speakers
avatar for Rowan Benecke

Rowan Benecke

EVP, Regional Dir North AmericaText100 Global CommunicationsRowan Benecke is a member of Text100’s global Executive Leadership Team with responsibility for the agency’s consultancy and business operations across North America. He previously held the same regional role in Europe... Read More →
JO

Jodi Olson

Communications PartnerGoogle VenturesJodi leads communications for the Google Ventures team and advises portfolio companies on their public relations strategies.
avatar for Burghardt Tenderich

Burghardt Tenderich

Assoc ProfessorUniversity of Southern California’s Annenberg School for CommunicationBurghardt Tenderich is an Associate Professor and the Associate Director of the Strategic Communication and Public Relations Center at the University of Southern California’s Annenberg School... Read More →


Monday March 10, 2014 12:30pm - 1:30pm CDT
Courtyard Marriott, Rio Grande Ballroom

12:30pm CDT

Panopticon to Pinterest: A History of Surveillance
In 1791, when Jeremy Bentham designed the panopticon prison system, he considered it a mechanism of power that acted directly on individuals, granting its controller “the power of mind over mind.” In the panopticon prison “the apparent omnipresence of the inspector,” combined with “the extreme facility of his real presence” creates a perceived omnipresent, and omniscient figure. Formally homogenous to the human eye, the panopticon’s cells line the prison’s circular outer-walls, while the inspector’s tower, the iris, grants a 360° view of the space. The panopticon creates the illusion of constant surveillance, a living entity, or as Bentham describes it, “an artificial body.”
This session uses the panopticon as a model for understanding the roles of modern surveillance systems and the strategies behind them. Additionally, the session will guide you through the technological advances that have fueled the evolution of surveillance from the panopticon to the surveillance techniques of today.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP21198

Speakers
avatar for Ceren Paydas

Ceren Paydas

Visual Artist, Graduate StudentMassachusetts College of Art and DesignCeren is a visual artist born in Istanbul, Turkey. She earned her BFA in Visual Arts and Visual Communication Design at Sabanci University, where she created public installations, photography, and short films on... Read More →



Monday March 10, 2014 12:30pm - 1:30pm CDT
Sheraton Austin, Creekside

12:30pm CDT

Reducing Isolation in LGBT Communities
Reducing Social Isolation of LGBT Seniors and Youth Through Technology, Centers and Libraries
From homeless LGBT youth to LGBT seniors who have been rejected by their families, this panel will explore the range of issues the youngest and oldest members of the LGBT communities face and how technology, centers and libraries may serve as the best partners to reduce isolation and homelessness.
In some of the most rural portions of the US, libraries have served as neutral information hubs for LGBT seniors and youth where other community resources fall short or are censored such as schools or free wifi hotspots. The rise of the Internet and social media have only accelerated the decrease in the isolation that has long been a part of the LGBT experience but many LGBT communities are still suffering.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP25428

Speakers
avatar for John Chrastka

John Chrastka

Executive DirEvery LibraryJohn Chrastka is Executive Director of EveryLibrary, the first national PAC for libraries. A long-time library trustee, supporter, and advocate, Mr. Chrastka is a former partner in AssociaDirect, a Chicago-based consultancy focused on supporting associations... Read More →
DI

Dr Imani Woody

Pres & CEOMary's House for Older Adults IncDr. Imani Woody is the founding director and CEO of Mary’s House for Older Adults, a developing LGBT friendly residential housing in Washington, DC. She has a PhD in Human Services specializing in non-profit management. Her thesis: Lift... Read More →



Monday March 10, 2014 12:30pm - 1:30pm CDT
Austin Convention Center, Room 10AB

12:30pm CDT

Scientist to Storyteller: How to Narrate Data
It's uncomfortable for me to admit this: Analysts aren't paid for the elegance of their Python, the resplendence of their R, or even the complexity of their CSV files. But after years of leading social analytics and research teams, and even architecting the platforms they use, I've come to a harsh reality: I and my fellow Analysts are paid for the meeting AFTER the report. The meeting where the C-suite actually remembers what we said, why it was important, and decides to apply it in a business decision.
So join me in a session where we will start from the analog human and work our way back to the digital data. We will unpack the biology, psychology, economics and Freakonomics that make humans tick. We will understand what a data-driven insight truly IS, and how we can help organizations not only understand it, but act on it. We'll talk tools and tips, but most importantly, we'll cover the techniques you can use to become an Agent of Change, rather than just a Janitor of Data.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP25672

Speakers
avatar for Eric Swayne

Eric Swayne

Prod Mgr/Analytics DirBuzzShiftEric Swayne is the Director of Product Management at MutualMind, a Digital Strategist at BuzzShift and the Founder of DataNarrate, a marketing data consultancy. He is also a pub­lished author in mar­ket­ing and busi­ness, award-winning front-end... Read More →



Monday March 10, 2014 12:30pm - 1:30pm CDT
Four Seasons, Four Seasons Ballroom

12:30pm CDT

SoftLayer's Catalyst Incubator Program
Meet Catalyst, the SoftLayer startup incubator. Catalyst is core to our mission to enable next generation technologies and empower the entrepreneurs that will bring them to market. As a former startup ourselves, we know it takes more than hard work and determination to transform ideas into an enterprise. You need tangible resources to start a company and equip it for success and growth. Catalyst provides free infrastructure and support necessary for building your vision, including:  Free best-in-class hosting; Mentoring; Business Development support

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP994627

Monday March 10, 2014 12:30pm - 1:30pm CDT
Hilton Austin Downtown, Salon B

12:30pm CDT

Tablet First Design: Holistic Ubiquitous UX
Mobile today means more than handsets in pockets. Welcome to digital ubiquity. Always-on cross-channel services add new dimensions of complexity to the job of user experience strategy and product design.

So, yes, “mobile first,” because our users are mobile, not simply to discipline a minimally valuable product, but we have to design in parallel for mobile devices and traditional "desklap" devices.

And, actually, “Tablet First,” which means designing experiences holistically, then prototyping and implementing them first on gesture-based tablets.

The tablet form factor shares characteristics with smaller handsets and larger desklaps, so solving problems for tablets lays a good foundation for extending the experience out across the full spectrum of touchpoints.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP26071

Speakers
avatar for Abi Jones

Abi Jones

Interaction DesignerGoogleAbi Jones designs for people interacting with Google’s Knowledge Graph, a semantic network of over 570 million objects (and 18 billion related facts) representing the continually growing realm of human knowledge. In her 20% time she teaches sketching and... Read More →
avatar for Paul McAleer

Paul McAleer

UX StrategistCentralisPaul McAleer is a user experience strategist and designer whose career reaches back to 2000, building on nearly 20 years of design, blogging, photography, and writing. Paul is a UX Strategist at Centralis, a boutique user experience and design firm in Evanston... Read More →



Monday March 10, 2014 12:30pm - 1:30pm CDT
Four Seasons, San Jacinto Ballroom

12:30pm CDT

Technology's Role in Improving Health
Public health officials are challenged with managing, and reversing, the continued growth of America's waistline. Since the current rate is not sustainable, how can entrepreneurs, public entities, and academia work together to influence Americans eating habits and exercise routines for the better? Come see how technologists are moving the needle with lifestyle apps and devices, and what this private/public partnership could look like in 2020.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP21880

Speakers
avatar for Jason Donahue

Jason Donahue

Prod MgmtJawboneJason Donahue is the Product Manager for Data & Insights at Jawbone. He focuses on building understanding and motivation for change by creating features with rich analytics and contextual content. Jason also oversees new products and initiatives relating to sleep... Read More →
RM

Robyn Metcalfe

DirUT Food LabRobyn Metcalfe earned her PhD in History from Boston University where she focused on the History of Science and Agriculture. Since then, she has dedicated her professional life to decoding the food system as a researcher and lecturer at Boston University, Founder of... Read More →
MR

Manuel Rosso

FounderFoodontheTable.comManuel Rosso is the Founder and CEO of Food on the Table, the most comprehensive and highest rated mobile meal planning platform. Food on the Table is the brainchild of his year as an Entrepreneur in Residence at Austin Ventures. Manuel holds a B.A. in Marketing... Read More →
avatar for Ryan Shadrick Wilson

Ryan Shadrick Wilson

General CounselPartnership for Healthier AmericaRyan D. Shadrick Wilson is the Chief Strategy Officer and General Counsel at the Partnership for a Healthier America(PHA)—an organization devoted to working with the private sector to ensure the health of our nation’s youth by solving... Read More →


Monday March 10, 2014 12:30pm - 1:30pm CDT
Hilton Austin Downtown, Austin Chamber Offices

12:30pm CDT

The Dynamic Site Is Dead
What’s old is new again. Content delivery systems that push static, or ‘flat’ HTML files are back. Jekyll, Middleman, Prose.io, GitHub Pages have led a new wave of sites — particularly in government — that are being deployed faster, simpler, more securely. The time has come to throw out your database and your backend infrastructure...or has it? Come join a lively discussion on the pitfalls, peril, and ultimate glory involved in deploying content in a post CMS world, and learn how government sites are in fact leading the way.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP18267

Speakers
avatar for Danny Chapman

Danny Chapman

Dir of DesignNICDanny has nearly a decade of experience in government web design, working on award-winning projects as far ranging as Rhode Island's website RI.gov, the newly launched Hawaii.gov, and many state initiatives in between. Most recently, Danny served as member of the inaugural... Read More →
avatar for Julie Herron

Julie Herron

Project MgrUS Department of Health and Human ServicesJulie Herron is a project manager working on the redesign of Healthcare.gov in preparation for the launch of the federal Health Insurance Marketplace. Julie’s enthusiasm for defining solutions that communicate complex concepts... Read More →



Monday March 10, 2014 12:30pm - 1:30pm CDT
Austin Convention Center, Ballroom BC

12:30pm CDT

The Future of Direct Activism in the Digital Age
Climbing a smokestack or chaining yourself to a tree is so 20th century (though still awesome!). What can civil disobedience and non-violent direct action look like online?
With examples from Aaron Swartz's freeing of information to a whistleblower like Edward Snowden to Anonymous-style hacking, we'll examine the following questions:
-- How does civil disobedience translate online?
-- What are current examples of civil disobedience and non-violent direct action happening online?
-- Molly Sauter (a panelist), has classified online civil disobedience into three categories: disruption, information distribution, and infrastructure. Are there tactics that exist outside of those categories?
-- How can we plan and organize civil disobedience online, given what we know about government and corporate monitoring of our communications?
-- How are our targets different for online direct action than offline direct action?

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22614

Speakers
avatar for Molly Sauter

Molly Sauter

Doctoral StudentMcGill UniversityMolly Sauter is a doctoral student in Communication Studies at McGill University in Montreal, as well as a research affiliate at the Center for Civic Media at MIT and the Berkman Center at Harvard University. She studies online activism, depictions... Read More →
TS

Taren Stinebrickner-Kauffman

Founder & Exec DirSumOfUsTaren Stinebrickner-Kauffman is the Founder and Executive Director of SumOfUs.org, a new global movement for corporate accountability. She has run online organizing programs on four continents and globally, including at Avaaz.org, GetUp.org.au, and the Alliance... Read More →


Monday March 10, 2014 12:30pm - 1:30pm CDT
Austin Convention Center, Room 9ABC

12:30pm CDT

The Intangible (& Uncalculated) Cost of Asia
While overseas manufacturing provides inexpensive labor, lower component pricing, and (in some cases) lower development cost, without deeply experienced employees and trusted partners the savings may be not worth it. Beyond the calculable (though often unconsidered) costs of doing business abroad—freight, travel, delays, quality issues, etc.—are the intangible costs of developing and manufacturing products with off-shore partners—delays, communication difficulties, personal time spent abroad, and more. Before assuming that Asian manufacturing is the sole solution for hardware manufacturing, we should make a critical accounting of all the costs; in low volumes, the increased costs of off-shoring can exceed the apparent savings. We’ll dig into the details of manufacturing that are often overlooked, and talk about how stateside hardware production can be the right path for your product.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP25041

Speakers
avatar for Rob Bangerter

Rob Bangerter

Manufacturing ConsultantRob Bangerter is an Operations Professional with extensive experience in Consumer Products. Rob has been involved in all aspects of operations from NPI to Reverse Logistics. He has worked in a wide variety of product categories and for industry leading brands... Read More →
avatar for Sean McBeath

Sean McBeath

Mechanical Engineer/FounderIgor InstituteSean is the co-founder of Igor Institute, a product engineering firm focused on hardware startups and crowdfunded project development. Prior to Igor, Sean was a mechanical engineer at Synapse Product Development, and design engineer at Chef'n... Read More →


Monday March 10, 2014 12:30pm - 1:30pm CDT
Austin Convention Center, Room 6AB

12:30pm CDT

Top Tech Innovation Trends for 2014
Join leading technology insiders as they share the latest and hottest trends in tech innovation, consumer electronics, services, social media and startups – and unveil a top-level view of what’s coming in the near and long-term future. How will our lives and businesses be changed by driverless cars, wearable technology and computers, sensors, 3d printers, curated content, and robotics? What will privacy and personal identity mean within the evolving context of the hyper-connected, always-on age of mobile and big data – and how will this impact channels, choices and purchases? What are the coming trends in health care using a new range of sensors and contextual SDKs (software developer kits) that will sit on our smart phones and other devices we’ll wear? What kind of new devices will we see in the future, and what are the devices that we’re using now that will become much less relevant? What will entertainment look like – and how will we consume it? Kevin O’Malley will moderate.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22390

Speakers
avatar for Kevin O'Malley

Kevin O'Malley

PresTechTalk/StudioChairman of the Business and Leadership Forum at the Commonwealth Club of California; developing, producing and moderating programs and series on a variety of topics.
avatar for Robert Scoble

Robert Scoble

Startup Liaison OfficerRackspaceAs Startup Liaison for Rackspace, the Open Cloud Computing Company, Scoble travels the world looking for what's happening on the bleeding edge of technology for Rackspace's startup program. He's interviewed thousands of executives and technology innovators... Read More →
avatar for Gary Shapiro

Gary Shapiro

Pres & CEOConsumer Electronics AssociationGary Shapiro is president and CEO of the Consumer Electronics Association (CEA)®, the U.S. trade association representing more than 2,000 consumer electronics companies, and owning and producing the world’s largest annual innovation tradeshow... Read More →



Monday March 10, 2014 12:30pm - 1:30pm CDT
Austin Convention Center, Ballroom A

12:30pm CDT

Wearables: The New Marketers' Challenge
In 2007 the iPhone mapped the frontier for smart devices; since then we’ve seen extraordinary devices pushing limits on how we interact with technology. From the release of tablets to smart cameras and more, the world has quickly adopted these advances. The release of Google Glass brings the next smart revolution: wearable devices. Wearable tech is a $3-$5 bil market, but in the next 2 years it may reach $30-$50 bil. All the leading players are racing to the finish line, but will wearables live up to expectations? In 2011 30 mil devices were sold in the US, up 37% from 2011, and sales are expected to reach 160 mil a year by 2017. With this new audience, comes opportunities for marketers to engage and reach connected consumers. The question is, how will they be able to scale and what tactics should they keep in mind to make sure the experience is personal, nonintrusive and locally relevant? Join us as we debate how wearables will change lives or if this fad will quickly fade.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP23893

Speakers
avatar for Kieran Barr

Kieran Barr

VP of Business DevDistimoKieran Barr is Vice President of Business Development, Americas at Distimo. Prior to joining Distimo, Kieran was Vice President of Sales at Inside Network, Vice President of Business Development and Sales at Constellation Research, Director of Research Sales... Read More →
avatar for David Rosales

David Rosales

Co Founder & CTOMetaWatchco-Founder and CTO of META watch. Created smart watches at Fossil for Palm, Microsoft, adidas, Sony Ericsson, and [redacted agency].
avatar for Krishna Subramanian

Krishna Subramanian

Co-FounderMobclixFormer CMO of Velti, Board Member of the Mobile Marketing Association, Mobclix co-founder, BlueLithium co-founder (acquired by Yahoo for $300 Million), Burrp co-founder, active angel investor through Team in Residence.



Monday March 10, 2014 12:30pm - 1:30pm CDT
Hyatt Regency Austin, Texas Ballroom 5-7

12:30pm CDT

When AR Meets the OR: Robotics & AR in Surgery
As humans live longer and the global population ages and expands to 10 billion people, the world will face an unprecedented healthcare crisis. In this session, you’ll discover how robot and augmented reality assisted therapies and procedures can help address our mounting needs. We’ll trace robotics and AR in medicine from their origins to the Operating Room – at home and abroad. We'll explore technologies and companies at the forefront of surgical robotics and virtual surgery, providing real world examples that address outcomes and quality of care. We'll take a look at how advancements in telecommunications, robotics and augmented reality are enabling remote observation, diagnosis and skilled consultation. We'll also discuss the wider impacts of these disruptive, yet enabling, technologies from the perspectives of privacy, training, cost, and risk. Part of the IEEE Technology for Humanity series.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP19897

Speakers
avatar for Katherine Kuchenbecker

Katherine Kuchenbecker

Assoc Professor in Mechanical Engineering & Applied MechanicsUniversity of PennsylvaniaKatherine J. Kuchenbecker is an Associate Professor of Mechanical Engineering and Applied Mechanics at the University of Pennsylvania. She is undergraduate curriculum chair in her department, has... Read More →
avatar for Catherine Mohr

Catherine Mohr

Sr Dir, Medical ResearchIntuitive SurgicalDr. Catherine Mohr is the Senior Director of Medical Research at Intuitive Surgical, a high technology surgical robotics company that makes the da Vinci Surgical System. In this role she evaluates new technologies for incorporation into the... Read More →
avatar for Allison Okamura

Allison Okamura

Assoc ProfessorNon-ProfitStanfordAllison M. Okamura received the BS degree from the University of California at Berkeley in 1994, and the MS and PhD degrees from Stanford University in 1996 and 2000, respectively, all in mechanical engineering. She is currently Associate Professor... Read More →



Monday March 10, 2014 12:30pm - 1:30pm CDT
Hilton Austin Downtown, Salon F

12:30pm CDT

Women in Startups: Mentoring & Networking
Calling all the ladies! Attend this mentoring and networking session - hosted by DreamIt Ventures - and take advantage of seven minutes of direct, one-on-one, career related council from more established and experienced new media professionals. The mentoring and networking session is designed for women in the new media industry who are looking for insight on how to build a strong company and team, gain insight on investment strategies, or are simply looking to connect with startup powerhouses. Come and join our room of seasoned professionals who are eager to meet and share advice with the startup leaders of tomorrow.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27079

Speakers
avatar for Erica Duignan Minnihan

Erica Duignan Minnihan

Managing DirDreamIt VenturesManaging Director Community Development Erica Duignan Minnihan is a NYC based Managing Director for DreamIt Ventures focusing on Community Development. DreamIt Ventures runs programs in Austin, Baltimore, New York City, Philadelphia and Tel Aviv. In the... Read More →
avatar for Kathleen Utecht

Kathleen Utecht

Entrepreneur in ResidenceComcast VenturesKathleen Utecht is the Entrepreneur in Residence in the New York office of Comcast Ventures investing in and working closely with portfolio companies of the Catalyst Fund, CV's seed-stage fund investing in minority entrepreneurs. Prior to joining... Read More →


Monday March 10, 2014 12:30pm - 1:30pm CDT
Hilton Austin Downtown, Salon D

3:30pm CDT

BBC Presents: What If We Could Stay Young Forever?
BBC's Peter Bowes will tell the story of his 2-year quest for a healthier, longer life. While walking at a modified treadmill podium, to make a not-so-subtle point about how sitting is killing us, Peter will relay his experiences as the subject of a clinical trial, testing an extreme diet intervention.
Intrigued by the growing business of life extension and bombarded with adverts promising a longer, healthier life, Peter set out to sort facts from fiction in the world of human longevity. He met the 74 year old Las Vegas doctor, appropriately named Dr Life, who injects himself with testosterone to maintain the physique of a man half his age. He discovered the extreme dieters, who practice caloric restriction as a way to slow down the body clock. He tried intense exercise and even enrolled in a university clinical trial as human guinea pig. The study is testing a theory that may help people grow old without ever suffering from the debilitating diseases that plague the elderly.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP23629

Speakers
avatar for Peter Bowes

Peter Bowes

CorrespondentBBC.comPeter is a correspondent for the BBC based in Los Angeles. A reporter for the past 30 years he covers news and current affairs for TV, radio and the BBC's website. He has interviewed prime ministers and Hollywood celebrities but Peter's primary interest is in health... Read More →


Monday March 10, 2014 3:30pm - 3:30pm CDT
Hilton Austin Downtown, Salon G

3:30pm CDT

Beyond Connectivity: Sharing News without the Web
Hans Rosling, professor of global health at Sweden's Karolinska Institute, recently stated that despite the wide availability of data in the world, there is a significant gap in local access to this knowledge. In this panel, experts in media development and mobile technology will discuss how information is shared in low-bandwidth environments. The panel will include case studies, interactive discussion about the sharing of news and information in areas of limited web connectivity, and tips on how to deal with issues of security, trust and safety. Examples include creative, interactive radio broadcasts; training and engagement of citizen journalists via SMS; and the challenges of maintaining data integrity in regions of high risk reporting. The session will end with a discussion of trending issues related to connectivity, such as offline participation in social media and the emergence of sensor networks.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP25082

Speakers
avatar for Kara Andrade

Kara Andrade

Co-FounderHablaCentro LLC/HablaCentro Informatics NFPKara Andrade is co-founder of HablaCentro LLC and Not For Profit which develops curriculum to help people in Latin America become more digitally literate and civically engaged; conducts trainings in the use of digital tools to create... Read More →
avatar for Eliza Anyangwe

Eliza Anyangwe

EditorThe GuardianI'm editor of the Guardian's Global Development Professionals Network, an online community for those who work in the humanitarian and development sectors. The networks are the coalface of the Guardian's 'open journalism' philosophy and part of the new GLabs.
avatar for Trevor Knoblich

Trevor Knoblich

Digital DirOnline News AssociationTrevor Knoblich works as Digital Director at the Online News Association, where he is responsible for conference programming and identifying emerging tools and technology as they relate to journalism.



Monday March 10, 2014 3:30pm - 4:30pm CDT
Austin Convention Center, Room 12AB

3:30pm CDT

Can You Feel Me Now?
In today’s mobile-centric world, our lives have been transformed to expect to discover and share almost every aspect of our lives on the go. With these discoveries come personal reactions through photos, videos, social media, and mobile apps, fueled by a host of human emotions. Companies are purposely developing mobile experiences to spark a range of behaviors that help us live happier lives. The panelists will highlight how they view the intersection of psychology and technology and how that insight drives new innovations in their mobile business.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP23911

Speakers
avatar for Gary Klassen

Gary Klassen

Principal ArchitectBlackBerryGary Klassen is Principal Architect at BlackBerry and the creator of BlackBerry Messenger. A 14 year veteran at BlackBerry, Gary is a student of the art of bringing fragmented ideas to reality, and is grateful to be part of the mobile revolution that is... Read More →
avatar for Tara O'Donnell

Tara O'Donnell

VPText100Tara O‘Donnell has 18 years of consumer and corporate communications experience. She leads Text100‘s North American consumer sector, a group that is dedicated to helping clients reach their lifestyle target audiences. At Text 100, Tara currently oversees the MTV, Shazam... Read More →
avatar for Giorgos Zacharia

Giorgos Zacharia

Chief ScientistKayakAs Chief Technology Officer at KAYAK, Giorgos oversees the global KAYAK Technology team. He oversees all aspects of Product, Technology, Engineering, and Data Science, and focuses on optimizing User Experience and Monetization.



Monday March 10, 2014 3:30pm - 4:30pm CDT
Austin Convention Center, Ballroom BC

3:30pm CDT

Community-Building: Better than Chemo
On Independence Day 2011, the first-ever #BCSM tweetchat for those affected by breast cancer took place. Less than two years later, the group had attracted thousands of participants, spawned a website and a YouTube channel and earned an extensive feature in USA Today. Not bad for a group of tech novices in a space hardly wanting for pink-ribboned advocates.
#BCSM isn't a prototypical breast cancer organization. It's not your usual support group. And it's not the kind of online community that makes headlines at Mashable.
Instead, the group has been, since its founding, focused on attracting a diverse and inclusive group who shared not only cancer, but a set of shared values -- particularly a commitment to evidence -- that created a sense of authority even as it built community.
Those are lessons that can and should be adopted by those looking to connect with similarly isolated communities, and the founders of #BCSM look forward to sharing what they have learned.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22053

Speakers
avatar for Deanna Attai

Deanna Attai

Breast SurgeonCenter For Breast CareDr. Deanna Attai is a breast surgeon practicing in Southern California, and co-moderates the #BCSM chats with Jody Schoger and Alicia Staley. She currently serves on the Board of Directors and the Executive Committee of the American Society of Breast... Read More →
avatar for Jody Schoger

Jody Schoger

Writer & BloggerJody Schoger is a writer, blogger and epatient advocate currently living with metastatic breast cancer. She co-founded #BCSM, breast cancer social media, a weekly tweet chat for those affected by breast cancer, in 2011. #BCSM has been featured in USA Today and Forbes... Read More →
avatar for Alicia Staley

Alicia Staley

CEOThe Staley FoundationAlicia is a three-time cancer survivor committed to making a difference in the health care community. She started the Staley Foundation, a non-profit organization based in Boston, MA, in October 2007. The Foundation serves as a way to provide education, advocacy... Read More →


Monday March 10, 2014 3:30pm - 4:30pm CDT
Hilton Austin Downtown, Salon F

3:30pm CDT

Design & Engineering – Build Better Together
When building mobile products, the line between the role of a designer and engineer keeps getting blurrier. Even with this breakdown in specialization, there is still friction in getting teams with unique perspectives to work together well. There are two major issues teams face: a lack of empathy and a mismatch of tools and deliverables. This session will explore case studies on successful collaborations between design and engineering, programs you can implement to encourage empathy and candor, and tools available to help make getting designs into code faster.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24934

Speakers
avatar for Amanda McGlothlin

Amanda McGlothlin

Group Creative DirMutual MobileAmanda McGlothlin guides the design aesthetic of Mutual Mobile. An evangelist for simplicity in visual design and user experience, Amanda’s fingerprints can be seen across mobile initiatives spanning from Cisco to Audi.


Monday March 10, 2014 3:30pm - 4:30pm CDT
Four Seasons, Four Seasons Ballroom

3:30pm CDT

Designing Scarcity in an Infinite World
What does it mean to collect Art when digital technology has made the cost of copying zero? Is scarcity obsolete? As a creator, how do you assert authenticity when your work can be copied and transmitted thousands of times without you even knowing? How is the dynamic between creators and consumers changed with the advent of social media, and what new opportunities exist to remediate this relationship?
This talk is about designing a marketplace and platform predicated on artificial scarcity. Launched in the summer of 2012, NeonMob is attempting to preserve the inherit value of original artwork by enabling a new generation of mobile art collectors to follow, collect, and patronize emerging creators supported by a sophisticated trading system.
I'll dive deep into what we've learned designing the trading system, game mechanics, and how we've worked with creators and collectors, and discuss why these efforts are critical to the future of art and digital collectibles.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP25453

Speakers
avatar for Chris Messina

Chris Messina

ConsultantChris Messina is based in San Francisco and is known for inventing the hashtag, starting the BarCamp and coworking communities, and advancing technology initiatives such as OpenID, OAuth, Activity Streams, and microformats. He previously worked at NeonMob and Google.



Monday March 10, 2014 3:30pm - 4:30pm CDT
Austin Convention Center, Ballroom A

3:30pm CDT

Dive into Social Media Analytics
Are you a fly on the wall, a snoop, or a nosey interloper? When it comes to social media, you need to do more than look and listen. And you can by using big data analytics to power predictions on buying behaviors. There is a gold mine of information about what your customers are saying in social channels, but how do you make sense of all that big data? By applying business analytics to social data, as well as all of your enterprise data, you can help grow your business and ultimately influence outcomes. This session focuses on how startups can push the boundaries of what is possible by capturing and analyzing data and using the insights gained to transform the business while blowing away the competition.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP994646

Monday March 10, 2014 3:30pm - 4:30pm CDT
Hilton Austin Downtown, Salon B

3:30pm CDT

Diversifying the Tech Workforce
Every month, the tech industry adds about 9,600 jobs to the U.S. economy. By 2018, it will have added another 1.2 million new jobs, boasting an average salary of $78,000. But women make up just 22% of the computing workforce, and Latino and African-American workers each make up less than 5%.
Youth from under represented groups are in critical need of access to 21st Century skills for success. This panel features leaders of organizations working towards diversifying the technology workforce: Laura Weidman-Powers - Code2040, Kristen Titus - Girls Who Code and Ryan Seashore -CodeNow. Moderated by Jim Shelton, Acting Deputy Secretary at the U.S. Department of Education.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22446

Speakers
avatar for Freada Kapor Klein

Freada Kapor Klein

PartnerKapor Capital
avatar for Laura Weidman Powers

Laura Weidman Powers

Co-Founder, Exec DirCODE2040Laura is the co-founder and Executive Director of nonprofit CODE2040, which creates pathways to success in the innovation economy for Blacks and Latino/as. She brings to this work a background in entrepreneurship, nonprofit management, youth development... Read More →
JS

Jim Shelton

Acting Deputy Secretary of EducationUS Department of Education



Monday March 10, 2014 3:30pm - 4:30pm CDT
Austin Convention Center, Room 10AB

3:30pm CDT

Driverless Cars - Implications for Travel Behavior
Rapidly evolving vehicular technologies, including the advent of autonomous vehicles, may forever reshape travel behavior. Several states have already passed legislation allowing these vehicles to travel on public roadways, and there is considerable debate regarding the various ways in which such vehicles could transform our lifestyles. This panel will discuss the types of impacts that autonomous vehicles may have on people’s activity-travel patterns, location choices, and vehicle ownership. We will discuss the developing vision for transportation models of the future that are responsive to the presence of driverless vehicles, and capture the full range of short, medium, and long-term changes in behavior. This research was prepared by Chandra Bhat, Director of Transportation Research at the University of Texas, and Ram Pendyala of Arizona State University.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP21547

Speakers
avatar for Chandra Bhat

Chandra Bhat

DirCenter for Transportation Research - UT Austin



Monday March 10, 2014 3:30pm - 4:30pm CDT
Hyatt Regency Austin, Texas Ballroom 1-4

3:30pm CDT

From Dream to Reality: Building a Wearable Concept
Beauty, periphery and meaning are three of the principles that will facilitate the adoption of wearable technology devices, according to Artefact designer and wearable tech expert Jennifer Darmour. But how do you apply these principles in the process of creating a marketable wearable technology device and the services that accompany it? In her SxSW session, Jennifer will reveal how she applied these principles to the ideation, design and development process of one of her upcoming concepts. She will give attendees behind the scenes look at how she prioritizes principles and features, balances existing consumer needs with future scenarios, and reconciles design vision and business feasibility to create a delightful device and experience that can exist today yet anticipates the future.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24367

Speakers
avatar for Jennifer Darmour

Jennifer Darmour

ArtefactJennifer Darmour is a user experience design director at the award-winning product design firm Artefact, where she focuses on designing products and services for next-generation user experiences. She first began investigating wearable technology while in graduate school at... Read More →



Monday March 10, 2014 3:30pm - 4:30pm CDT
Hyatt Regency Austin, Texas Ballroom 5-7

3:30pm CDT

Geek Out for Good: Apps that Change the World
Could your app save someone's life?
Internet access is growing rapidly in the developing world. Networked software can help marginalized individuals and communities empower themselves, coordinate limited resources and create new economic opportunities, but only if that software is built with the unique needs and constraints of that community in mind.
Developers are searching for ways that they can build something meaningful that creates lasting impact. And companies like Twitter are already affecting everything from politics to commerce worldwide - in ways that are both positive and negative.
This practical panel brings together representatives of grassroots technology organizations (Digital Democracy) and major platform providers (GitHub, NationBuilder and Change.org) to share stories, ideas and resources that any software provider can use to serve diverse communities in an effective and positive way.
Geek out for good! Make an app that changes the world.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP17499

Speakers
avatar for Allie Carter

Allie Carter

Dir of Dig StrategyCenter for Community ChangeAllie Carter is Director of Digital Strategy for the Center for Community Change, an organization that builds the power and capacity of low-income communities, especially low-income communities of color. Prior to this role, she worked... Read More →
avatar for Brian Doll

Brian Doll

VP of MktgGitHubBrian Doll is a business and technology hacker who has been building and selling things on the web for over 17 years.
avatar for Lawrence Grodeska

Lawrence Grodeska

Dir of Nonprofit CommunityChange.orgAs Director of Nonprofit Community at Change.org, Lawrence helps organizations leverage the world’s largest action platform to connect with new supporters to achieve real change.
avatar for Emily Jacobi

Emily Jacobi

Exec Dir/FounderDigital DemocracyEmily Jacobi is founder and Executive Director of Digital Democracy, a NY-based non-profit dedicated to empowering marginalized communities to use technology to defend their rights. Beginning her career as a youth journalist at the age of 13, she has... Read More →
avatar for Dan Walmsley

Dan Walmsley

CTONationBuilderDaniel Walmsley is the Chief Technology Officer at NationBuilder. He has been a software developer and entrepreneur for 15 years. A veteran of four technology startups, Dan was the first CTO of Purpose: an incubator for movements and campaigns powered by online tools... Read More →



Monday March 10, 2014 3:30pm - 4:30pm CDT
Austin Convention Center, Room 9ABC

3:30pm CDT

High Speed Evolution Weapons of Mass Collaboration
Humans are both generous and selfish.
Social Networks prime our collaborative selves.
Google has taught us to search, Facebook to make friends, Twitter to be open and smartphones to be always connected.
Enterprises and Governments are being dragged along by Consumers who have rapidly embraced Social Networking.
The Internet is about to become over 500 purpose and interest based containers thanks to new generic Top Level Domains launching later in 2013.
Each “container” will be a focussed Social Network.
Rand Waltzman from DARPA, Jodee Rich from PeopleBrowsr and Andrew Grill from IBM will talk about how we are still at Ground Zero in the life cycle of Social Network tech.
The future of social will be allowing Enterprises and Governments to roll out their own Social Networks in their own clouds, owning their own Business Intelligence.
What does this mean for existing networks? Come along and find out.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22436

Speakers
avatar for Rand Waltzman

Rand Waltzman

Program MgrDARPADr. Waltzman joined DARPA from Lockheed Martin Advanced Technology Laboratories (LM-ATL), where he served as Chief Scientist for the Applied Sciences Laboratory that specializes in advanced software techniques and the computational physics of materials. Prior to LM-ATL... Read More →


Monday March 10, 2014 3:30pm - 4:30pm CDT
Radisson Town Lake, Riverside Ballroom

3:30pm CDT

How to Hack Hacking: Make the World a [Freespace]
Hackathons are getting out of control. However, this flood of 48 hour frantic coding sessions are spawning national and global collaborations resulting in not just new apps and projects (and a job opportunity in the case of one of the speakers) but also lasting social change.
[ freespace ] was able to obtain a lease for a 14,000 sq ft building for $1 for the month of June, and showed the possibility of civic improvement and community-building when people have a space to come together in and share, collaborate, and create.
Despite this deluge of short, international shots of weekend collaboration, desired social change needs a lot of time and the inclusion of a cross section of planetary shareholders to occur. The [ freespace ] model of collaboration uses the power that the community holds to transform a neighbourhood by activating empty space. Hear from our panelists on how the [ freespace ] is helping to revolutionise collaboration as we know it.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP23808

Speakers
SW

Sam Wilkinson

Data Science InternNASABasically, I love science and all things geeky, and will do for the forseeable future. At the moment my passion is for space exploration, a cause that I am lucky enough to be able to contribute to in some small way with my work in the Open Innovation Program... Read More →


Monday March 10, 2014 3:30pm - 4:30pm CDT
Omni Downtown, Lone Star

3:30pm CDT

How to Make Your Smartphone Tap-Proof?
This session will show how to use smartphones spy proof. As a former member of the German Parliament I was a target of espionage. To protect my communication in states like Afghanistan, Russia, China or any other country that taps communication (like the US), it's helpful to know how to secure internet and voice communication. I will explain how to send e-mails, which no one except the intended recipient is able to read. The question, how to make encrypted phone calls, will be answered. Also chat systems can be used safely. Finally, in order to perfect your privacy, I will show you how to camouflage yourself and your phone.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP19517

Speakers
avatar for Jimmy Schulz

Jimmy Schulz

Member of ParliamentDeutscher BundestagJimmy, born in 1968 in Freiburg, Germany was raised in Ottobrunn, Landkreis München. Since January 2000 he lives in Riemerling/Hohenbrunn. After finishing his secondary education at the Ottobrunner Gymnasium, he studied political science at... Read More →


Monday March 10, 2014 3:30pm - 4:30pm CDT
Omni Downtown, Capital Ballroom

3:30pm CDT

Infinite Future: Beyond Cyber & Hyper - Part 1
Science fiction explores our wildest dreams and biggest fears about the future of technology, spurring us on to greater ideas and grander possibilities. But sci-fi is equally concerned with the challenges of the present. As we continue to reach and surpass some of science fiction's most extraordinary speculative technologies, have we kept pace morally and ethically?
Distinguished authors Warren Ellis, Daniel Suarez, and other guests and will join the Media Lab on stage for a discussion of cyborgs, dystopias, surveillance, AI, and everything in between. In addition, the MIT Media Lab grad students will present prototypes built from descriptions of technologies from some of sci-fi’s greatest works. See speculative technology turned into reality!

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP994560

Speakers
avatar for Warren Ellis

Warren Ellis

WriterWARREN ELLIS is a graphic novelist, author and columnist. His current novel, GUN MACHINE, available now from Mulholland Books, is being developed for television. His first non-fiction book, and his first digitally-serialised novella, both from FSG, are due in 2014. RED and RED... Read More →
avatar for Daniel Suarez

Daniel Suarez

AuthorDaniel SuarezDaniel Suarez is the author of the New York Times bestseller Daemon, Freedom™, Kill Decision, and Influx. A former systems consultant to Fortune 1000 companies, he has designed and developed software for the defense, finance, and entertainment industries. With... Read More →



Monday March 10, 2014 3:30pm - 4:30pm CDT
Hilton Austin Downtown, Salon D

3:30pm CDT

Know Your Customers—from Stalker to Soulmate
Every minute, millions are voluntarily sharing their hopes, wants, needs, dislikes and disappointments too. But who is listening?

Chevrolet is. And we want to take this customer relationship to the next level.

In moving from “stalker” to “soulmate,” we’ll discuss how engaging and optimizing social listening enhances the customer experience, how to continue to evolve your program to continue increasing positivity and why you must integrate from top to bottom to serve your customers at the highest level. Come learn why it is so important to integrate listening to your customers about what, where, how and why they are feeling and how that helps your brand get into the conversation in a relevant, meaningful way.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP25225

Speakers
avatar for Andrew Dinsdale

Andrew Dinsdale

Dir, Digital & CRMChevroletAt Chevy, Andrew leads a dream team of digital jedis, social mavens and customer engagement gurus working closely with GM and global counterparts. In the 15 months since joining, this team has turned approaches to digital upside-down and inside-out. Chevy... Read More →
avatar for Rebeca Harris

Rebeca Harris

Social Media Center of Expertise LeadGeneral MotorsI’ve been at GM for 23+ years and it has been a terrific ride as I’ve had the opportunity to work in several different areas and experience multiple assignments across the organization.


Monday March 10, 2014 3:30pm - 4:30pm CDT
Hilton Austin Downtown, Salon JK

3:30pm CDT

Not All Growth Is Created Equal: Scaling Your Biz
What happens when you have too much of a good thing, too quickly? While it is natural for a well-planned business to want to succeed and grow, careful attention must be paid to how the business plans to grow and at what pace.
Far too often, businesses that are flooded with new customers cannot deal with the demands that are created as a result. When a business starts to grow too quickly, its management will sometimes attempt to regain control in a number of ways that could be potentially damaging; for instance, they may launch ill planned new product lines or services, hire in excess, acquire expensive or unneeded facilities, and so on. As a result of these panicked business decisions, cash flow shortages can occur and eventually cause the company to hemorrhage funds, negating the value of the growth in the first place.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24267

Speakers
avatar for Donna Boyer

Donna Boyer

Chief Prod OfficerBlurb IncDonna Boyer is Chief Product Officer at Blurb and a self-confessed product geek obsessed with building smart technology that enables new ways of creating and consuming content. Donna started out at the Harvard Business School where she researched the global... Read More →
avatar for Ingrid Vanderveldt

Ingrid Vanderveldt

Entrepreneur in ResidenceDellINGRID VANDERVELDT is an entrepreneur, investor and media personality, with a mission of “Empowering a Billion Women by 2020”(EBW2020) leveraging business, policy & media. She is the Entrepreneur-in-Residence (“EIR”) for Dell Inc. and the Creator/Curator... Read More →



Monday March 10, 2014 3:30pm - 4:30pm CDT
Hilton Austin Downtown, Salon C

3:30pm CDT

Obama & Beyond: Political Tech in Business
To build the Obama campaign (and other campaigns up and down the ballot), a corporation's worth of technical infrastructure had to be built in a fraction of the time. From deep targeting across channels to community organizing analysis, tools and applications were created that are now transforming other industries and entire verticals, including health care, customer service, and sales management. This panel of entrepreneurs are transforming the for-profit space with very political technology. We'll talk about how the lessons of politics do and do not apply in business, and what's next for entrepreneurs looking to leverage the best of politics.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22599

Speakers
avatar for Andrew Bleeker

Andrew Bleeker

Global Digital LeadHill+Knowlton StrategiesAndrew Bleeker is a leading voice in the field of digital marketing and communications. Andrew is perhaps best known for founding Bully Pulpit Interactive, a leading interactive agency. In this capacity, he provides online marketing strategy... Read More →
AG

Amy Gershkoff

Chief Data ScientisteBayDr. Amy Gershkoff is the Chief Data Scientist for WPP, Data Alliance. In this role, she works collaboratively with WPP’s more than 350 operating companies worldwide to create integrated data and technology solutions for WPP’s clients.



Monday March 10, 2014 3:30pm - 4:30pm CDT
Hilton Austin Downtown, Salon E

3:30pm CDT

Spies on All Sides: We Can't Opt Out
The government is tracking who you call and when. Snoops are reading your emails. Internet companies like Facebook, Google, and Yahoo are working with companies you’ve never heard of to compile deep, secret profiles of millions of us, sell the data, and make billions.
We're being surveilled from all sides.
This panel will address practical responses to the creeping techno-surveillance state. How are individuals and communities responding when so many of our private details are being hoovered up, in secret and for secret purposes? What are the best practices for navigating the spy-infested waters of the Internet?
We've reached a point in which opting-out is no longer an option. Instead, we must arm ourselves with new digital habits, policy solutions and grassroots pressure to protect our digital rights.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP23190

Speakers
avatar for Kade Crockford

Kade Crockford

Dir, ACLU of Massachusetts Technology for Liberty ProjectAmerican Civil Liberties Union FoundationKade Crockford is director of the Technology for Liberty project at the ACLU of Massachusetts where she edits and writes the Privacy Matters blog.
avatar for Nathan Freitas

Nathan Freitas

FounderThe Guardian ProjectNathan Freitas has been writing code since he was seven and hasn’t stopped looking for difficult problems to solve with software ever since. A lifelong mobile technology enthusiast, his career has included work on academic research projects, popular consumer... Read More →
avatar for Josh Levy

Josh Levy

Internet Campaign DirFree PressJosh leads Free Press’ work to protect Internet freedom, stop government and corporate surveillance, secure public use of the public airwaves and promote universal access to high-speed Internet. Before joining Free Press, Josh was the managing editor... Read More →
avatar for Rainey Reitman

Rainey Reitman

Activism DirElectronic Frontier FoundationRainey Reitman serves as director of the activism team at the Electronic Frontier Foundation. She is particularly interested in the intersection between personal privacy and technology, particularly social networking privacy, network security... Read More →



Monday March 10, 2014 3:30pm - 4:30pm CDT
Sheraton Austin, Creekside

3:30pm CDT

Taking Risks for Great Social Storytelling
Dan Fletcher was Facebook's managing editor and the co-founder of BEACON, and Tanja Hollander has been traveling the country photographing each of her Facebook friends as part of a photography project, "Are You Really My Friend?" Together, they'll discuss how artists and creatives take social media platforms to interesting limits -- and why brands, artists, musicians, journalists and non profits should take more risks.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP25309

Speakers
avatar for Dan Fletcher

Dan Fletcher

JournalistBeaconDan Fletcher is the co-founder of Beacon, a startup that connects readers and writers to fund journalism. He began his career as TIME's first social media editor, where he covered technology for the website and magazine and launched TIME's NewsFeed site. In 2011, Fletcher... Read More →
avatar for Tanja Hollander

Tanja Hollander

ArtistTanja Hollander PhotographyTanja Hollander was born in St. Louis, Missouri in 1972 and she moved to Maine after receiving a B.A. in photography, film, and feminist studies in 1994 from Hampshire College. Her current project “Are you really my friend” was recently exhibited... Read More →



Monday March 10, 2014 3:30pm - 4:30pm CDT
Omni Downtown, Longhorn

3:30pm CDT

The Middle East’s Social Media Underground
As a product of a conservative society, the Arab youth found social networking services like Twitter and Facebook great tools to challenge the status quo and shake things up. However, since public and private personas are very different things in the Middle East, they needed to find a space where they could be true to themselves without being exposed to scrutiny.
So they went underground.
This panel will describe how the local youth has found ways to navigate through the limitations imposed by government censorship and the social requirements of their conservative society, creating thriving private social networks that help them to share, communicate freely and define themselves as individuals.
We will also discuss the opportunities that this unique online ecology creates and why it is a precursor of things to come in other markets.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP20777

Speakers
avatar for Guilherme Rangel

Guilherme Rangel

Exec Creative DirGyroAn ex-army officer, Gui Rangel started his career in the faraway land of Brazil during the swinging 90's where he worked for local powerhouses such as Fischer America and TBWA\BR and did iconic work for clients such as Bic Pens, Absolut Vodka and Mars. He moved... Read More →



Monday March 10, 2014 3:30pm - 4:30pm CDT
Austin Convention Center, Room 6AB

3:30pm CDT

The Power of Socially Connected Editors in Print
A decade ago, the only communication a reader could have with a print magazine was either a bland phone call to customer service or a letter to the editor, which were seldom responded to. Thanks to the mass adoption of social media by writers, editors and the publishing world at-large, they can now have instant discussions with some of the most powerful media people in the world. Of course, this begs us to wonder what boundaries—if any—exist and how these conversations can be used to market a publication. As technology progresses, the curtain continues to be drawn giving readers access to once exclusive worlds, from fashion to politics to sports. This panel will touch on the evolution of the traditional print world, the celebrity and power of writers and the fostering of young talent discovered through digital means.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP23937

Speakers
avatar for Stella Bugbee

Stella Bugbee

Editorial DirThe CutStella Bugbee is editorial director of the Cut, New York magazine’s fashion and lifestyle site, which she helped launch in August 2012. She oversees all editorial and visual content, including original reporting and photo shoots as well as social initiatives... Read More →
avatar for Eva Chen

Eva Chen

Editor-in-ChiefLucky/Conde NastEva Chen was named editor-in-chief of Lucky in June 2013. With over 130,000 Instagram followers and over 63,000 Twitter followers, Chen is a social superstar of the media world. In total, her social communities reach over 1.4 million devoted and engaged... Read More →
avatar for Elizabeth Holmes

Elizabeth Holmes

Style reporterThe Wall Street JournalElizabeth Holmes is a style reporter for The Wall Street Journal, writing fashion, beauty and lifestyle trend stories for the Personal Journal section. She joined the Journal in 2006 and has also covered the corporate retail beat as well as the... Read More →
avatar for Jane Larkworthy

Jane Larkworthy

Beauty DirW/Conde NastJane Larkworthy is the Beauty Director of W Magazine. She has been covering the beauty world in an editorial capacity for over 20 years, starting at Glamour and then Mademoiselle magazines. She left Mademoiselle to join Jane magazine's charter team as its beauty... Read More →
MM

Matthew Marden

Fashion DirDetails/Conde NastMatthew Marden is the Fashion Director of DETAILS magazine.


Monday March 10, 2014 3:30pm - 4:30pm CDT
Sheraton Austin, Capitol EFGH

3:30pm CDT

Top Mistakes Made by Entrepreneurs
Common mistakes most entrepreneurs make along the way and how you can avoid them. The team at Napkin Venture will share with you the pitfalls and obstacles you can avoid in your own startup or business, saving you time and money. Most textbooks talk about what you should do. Learning from mistakes is sometimes the better lesson!

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24239

Speakers
avatar for Raul Calvoz

Raul Calvoz

PartnerNapkin VentureRaúl is co-Founder and partner in Napkin Venture, as well as Managing Partner of Tuggey Calvoz LLP.
avatar for Tina Cannon

Tina Cannon

PartnerNapkin VentureA seasoned entrepreneur, Ms. Cannon is a Partner with Napkin Venture, as well as the Director of Client Development with Tuggey Calvoz. She was the CEO and co-founder of PetsMD.com, the leading online pet health resource acquired in 2011. She was also the co-founder... Read More →


Monday March 10, 2014 3:30pm - 4:30pm CDT
Hilton Austin Downtown, Austin Chamber Offices

3:30pm CDT

Virtual Reality Meets Neuroscience
Recent advances in technology that support the creation of interactive virtual reality, and breakthroughs in the tools of non-invasive human neuroscience have now resulted in a collision of these two exciting worlds. Phillip Rosedale, founder of Second Life and High Fidelity, and Adam Gazzaley, UCSF neuroscientist and neurologist, will present a provocative vision and discussion of how these worlds have reached the level that allow them to interact, inform and influence one another.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP20685

Speakers
avatar for Adam Gazzaley

Adam Gazzaley

ProfessorUCSFDr. Adam Gazzaley obtained an M.D. and a Ph.D. in Neuroscience at the Mount Sinai School of Medicine in New York, completed clinical residency in Neurology at the University of Pennsylvania, and postdoctoral training in cognitive neuroscience at UC Berkeley. He is the... Read More →
avatar for Philip Rosedale

Philip Rosedale

Founder & CEOHigh FidelityIn 1995, Philip Rosedale created an innovative Internet video conferencing product (called "FreeVue"), which was later acquired by RealNetworks where (in 1996) he went on to become Vice President and CTO. In 1999, Rosedale left RealNetworks, founded Linden... Read More →



Monday March 10, 2014 3:30pm - 4:30pm CDT
Four Seasons, San Jacinto Ballroom

3:30pm CDT

We Know What You Did Last Summer; Location Data
Soon we will have the ability to know where everyone is all the time. We will have some fun seeing how people are dealing with that today, and think practically how we use that opportunity for good in the future.
Our phones, apps, shared photos, tweets, and messages all give us opportunities to share our location constantly, which many of us do without thinking. The companies that provide our interactive experiences and devices have a lot of location data about us. This creates great opportunities and requires us to think about the right way to use people’s location data.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22332

Speakers
avatar for Tyler Bell

Tyler Bell

Dir of ProdFactual IncTyler Bell (@twbell) leads Factual's product initiatives in global place data and contextual audience platforms. He is a former archaeologist of late Roman and early medieval Europe, with a research focus on GIS and anisotropic cost surfaces. Tyler led Product... Read More →



Monday March 10, 2014 3:30pm - 4:30pm CDT
Sheraton Austin, Capitol ABCD

3:30pm CDT

Where Did All the Jobs Go?
Your job will not exist in the coming years. Entire industries and careers will continue to be eliminated by technological innovation. The future of work will consist of highly optimized workforces comprised of internal, outsourced and crowdsourced employees. Come meet the leaders that are helping companies rework the way their employees work.
The following questions will be answered:
- Where are the jobs actually going?
- What is the future of work?
- How do innovative companies leverage outsourcing?
Panelists:
Gary Swart, CEO of oDesk
Leila Janah, Founder of Samasource
Bryce Maddock, CEO & Co-Founder of TaskUs

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP17132

Speakers
avatar for Bryce Maddock

Bryce Maddock

Founder & CEOTaskUsBryce Maddock is the Founder and CEO of TaskUs, a leading provider of customer support and data services to large online companies. TaskUs is the secret weapon behind over 100 large Internet firms rapid ability to scale their labor force to meet customer demand... Read More →
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Gary Swart

CEOoDeskGary Swart is the CEO of oDesk, the world’s largest online workplace—which has more than 2.5 million registered freelancers, and on which 9 million hours were worked in Q3 2012 alone. Gary is a thought leader in entrepreneurship; how best to hire and manage teams; and... Read More →


Monday March 10, 2014 3:30pm - 4:30pm CDT
Courtyard Marriott, Rio Grande Ballroom

5:00pm CDT

AWS GameDay with Obama for America & NASA/JPL
In 2012, two small teams set out to deliver on massive expectations for "failure-is-not-an-option" projects with extraordinarily limited time and resources. Both teams nailed it: every space geek in the world saw the Mars Curiosity Rover's first images live from Amazon S3 and Cloudfront and watched a HD live-stream of the event, and the 170+ custom applications on AWS powering the radical Obama for America campaign played no small part in helping President Obama win his bid for re-election.
Miles Ward, your presenter, was embedded within these teams during the design, development, testing, deployment, and operational phases of these projects, and will relay critical insights about the use of cloud at this scale. 100,000 WCU DynamoDB tables; replicating 27TB across the continent; 60+ terabit/s of live-streamed video; nearly a billion dollars in processed donations; hundreds of instances, 528,000 IOPS, oh my! Sponsored by Amazon Web Services.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27015

Monday March 10, 2014 5:00pm - 6:00pm CDT
Hilton Austin Downtown, Salon E

5:00pm CDT

Democratizing the Internet of Things is An Urgency
The Internet of Things is not coming, it's already here. On January 13th, Google acquired Nest for a whopping $3.2b -- making it clear that Intel's estimate of 31bn connected devices by 2020 may be too conservative. Before we know it we will be sold connected fridges and cars and toys and bike locks. As it looks now, the evolution of the IoT industry seems to be playing out just like any other technology industry: big companies investing tons of money making products they think we want, and we just purchase. The TV industry has been doing the same for years: most of us lost track of 3D versus 4D versus 4K a long time ago, we just purchase.
And yet, with the Internet of Things, we cannot afford to have this industry run our lives, our data, our homes, without understanding how it works, or how to participate. The Internet of Things space holds enormous potential for positive social and environmental impact if people are able to understand the technology, relate it to their lives, and prototype ground up solutions to real-world problems.
Ayah Bdeir is an MIT Media Lab alum, TED Senior Fellow and a leader in the Maker movement. In 2008, Bdeir founded littleBits, an open source library of electronics that snap together with magnets, for learning, prototyping and fun. littleBits has won over 20 awards and been heralded as the most extensive, most easy to use modular hardware platform out there, making electronics accessible to everyone without any engineering, soldering or programming necessary. In this talk, Bdeir will talk about how we can democratize the Internet of Things and enable 8 year old kids, corporate executives and professional engineers alike to understand, recreate and most importantly innovate in their connected world.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP28104

Speakers
avatar for Ayah Bdeir

Ayah Bdeir

FounderlittleBitsAyah Bdeir is the founder and CEO of littleBits, an award-winning library of Electronics dubbed “LEGOs for the iPad generation.” Bdeir is an engineer, interactive artist and one of the leaders of the open source hardware movement. Bdeir’s career and education... Read More →


Monday March 10, 2014 5:00pm - 6:00pm CDT
Hilton Austin Downtown, Salon JK

5:00pm CDT

Design Pattern Libraries
UI design practices have evolved over the years. Too much or too little design documentation can create a gap between designers and engineers, but there is an easier way. Today’s solutions allow designers to communicate designs in an efficient manner, using tools that are easy to manage and maintain. No matter the size of the project, design patterns allow for consistency across the user experience. In this session we’ll discuss new ways to communicate designs and the process of creating, maintaining, and evolving a design language using a pattern library. Learn about how to document and share design patterns, involve others, and create a uniform user experience in the process.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24247

Speakers
avatar for John Goff

John Goff

Sr Interaction DesignereBayJohn's career started almost 20 years ago while he was finishing his art degree at the University of Arkansas at Little Rock. He describes his first job as a lesson in HTML and Photoshop at a time when so little was known about the potential of the web... Read More →



Monday March 10, 2014 5:00pm - 6:00pm CDT
Austin Convention Center, Ballroom A

5:00pm CDT

Drones: Policy, Privacy & Public Safety
While the use of drones on the battlefield is shrouded with public controversy, unmanned systems have changed the face of modern day warfare. Robots offer incredible functionality versatility and flexibility that can dramatically reduce civilian and soldier casualties. However, we are only beginning to examine the social and ethical implications of remote precision targeting, long-range functionality, and the impacts of distancing or removing the human element from hand-to-hand combat. When the kill is as distant as a video game screen, how does it impact our perceptions of the value of human life? As we work to ensure public safety through counterterrorism, what are the appropriate boundaries for the use of drones on the home front? This panel will look at the both the positive and negative impact of drone technology on what it means to be a soldier, civilian, citizen and victim. Part of the IEEE Technology for Humanity Series.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP19798

Speakers
avatar for Helen Greiner

Helen Greiner

CEOCyPhy WorksHelen Greiner is CEO of CyPhy Works, Inc, a company developing flying robots! In 1990, she co-founded iRobot Corporation (NASDAQ:IRBT) and served as President until 2004 and Chairman until October 2008. iRobot Corporation is the global leader in mobile robots having... Read More →
avatar for Robin Murphy

Robin Murphy

Dir, CRASAR, Raytheon Professor of Computer Science & EngineeringTexas A&M UniversityRobin R. Murphy is a Computer Science and Engineering at Texas A&M and Director of the Center for Robot-Assisted Search and Rescue and its Roboticists Without Borders program. She had pioneered the... Read More →
avatar for Noel Sharkey

Noel Sharkey

Professor of AI & RoboticsUniversity of SheffieldNoel Sharkey BA PhD DSc FIET FBCS CITP FRIN FRSA Emeritus Professor of AI and Robotics and Professor of Public Engagement at the University of Sheffield.



Monday March 10, 2014 5:00pm - 6:00pm CDT
Sheraton Austin, Creekside

5:00pm CDT

Early, Cheap & Often: Failure as a Key to Success
We read stories of business failures every day—foolhardy CEOs driving a company into the ground, or start-ups never finding their footing. As an entrepreneur, failure will inevitably make an appearance in your story, too. Whether it serves as the prologue to a long and booming business or acts as the catalyst for a gut wrenching finale, failure will play a role. In the end, we believe it’s not a matter of if, but how you fail that makes all the difference.
Early. Cheap. Often.
Come hear how three Austin startups used trial and error to their advantage as they share their tips on how to take your biggest fear and turn it into tangible results.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP995189

Speakers
avatar for Lawson Boothe

Lawson Boothe

CEO & CoFounderVital InteractionLawson is co-founder and CEO of Vital Interaction, a patient engagement platform for medical practices. This is his second successful start-up. He is a husband, father, programmer, lover of any type of business and has an Acton MBA.
avatar for Robin Bruce

Robin Bruce

CEOActon School of BusinessRobin is CEO of the Acton School of Business, a boutique entrepreneurial bootcamp in Austin, TX committed to developing principled entrepreneurs who will change the world.
HD

Hugo Diaz

CIO & FounderVital Interaction
NL

Nate Little

Pres & FounderSchoolAdmin


Monday March 10, 2014 5:00pm - 6:00pm CDT
Hilton Austin Downtown, Austin Chamber Offices

5:00pm CDT

Fitness Wearables & the Quantifiable Self
Fitness wearables are currently one of the hottest items on the market right now. And, it’s amazing all of the data they can track – from deep sleep patterns to calories burned. But how does a user even begin to make sense of all the data they accumulate from wearing one of these devices? Now, companies that have expertise in biofeedback technologies and measuring the quantifiable self are taking things one step further by bringing new wearables to the market that not only track all necessary vitals – they actually help users make correlations between various metrics and data points. Speakers that represent some of the pioneers in the fitness technology industry will offer unique insights into the latest trends, and the growing need for companies to offer consumers insights into the cause-and-effect of actions on our bodies and habits so that they can make lasting, impactful changes to their health and fitness routines.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP25770

Speakers
avatar for Jennifer Grenz

Jennifer Grenz

CMOAzumioJennifer serves as the VP of Marketing and Business Development for Azumio, Inc., a Bay Area mobile bio-feedback company that creates best-selling health and fitness applications.


Monday March 10, 2014 5:00pm - 6:00pm CDT
Hyatt Regency Austin, Texas Ballroom 5-7

5:00pm CDT

Gettin' Bizzy with Pair Design
Interaction designers the world over often work at their desks solo, headphones on, working deep inside their own head. When they come out of their bubble to show their work, they're often surprised at the response.
Cooper has solved the problem of the lone designer, by pioneering and perfecting the craft of interaction designers working in pairs. Generally, there’s 1 interaction designer responsible for generating ideas, or a “gen”, and 1 interaction designer for synthesizing ideas, or a “synth”. Come hear two of Cooper's most senior designers discuss this practice and the ways that you can use pair design to increase efficiency, effectiveness, and morale in your teams.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP19300

Speakers
avatar for Christopher Noessel

Christopher Noessel

Managing DirCooperIn my day job as a Director at Cooper, I design products, services, and strategy for a variety of domains, including health, financial, and consumer. In prior experience I've developed interactive kiosks and spaces for museums, helped to visualize the future of counter-terrorism... Read More →
avatar for Suzy Thompson

Suzy Thompson

Dir of Interaction DesignCooperAs a Director of Interaction Design at Cooper, I lead design and strategy engagements for products ranging from broadly targeted consumer applications to complex, mission-critical business software. As a design partner and creative director, I'm known... Read More →



Monday March 10, 2014 5:00pm - 6:00pm CDT
Four Seasons, San Jacinto Ballroom

5:00pm CDT

Hacking Attention: Media, Technology & Crisis
Superstorms, bombings and protests around the globe are challenging the way people use technology to respond to crisis and conflict. Journalists, hackers and local people are collaborating to better cover, communicate and support their communities. Using new technology, people all over the planet can participate in providing aid in various forms.
Come play with new tools and apps being designed to document and fight human rights abuses and help rebuild after natural disasters. Learn how ad-hoc networks of digital first responders are keeping people informed and connected through chaotic and frightening moments of crisis. These new networks are challenging old institutions, but do they lack the longevity to sustain longterm change?
With examples from around the globe, we’ll examine how media coverage and Internet activism shapes our responses to natural disasters and ongoing conflicts.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP23263

Speakers
avatar for Madeleine Bair

Madeleine Bair

Human Rights Channel CuratorWitnessAt the Brooklyn-based human rights organization, WITNESS, Madeleine Bair curates the Human Rights Channel, a collaboration with Storyful on YouTube.
avatar for Adaora Udoji

Adaora Udoji

Interim PresNews DeeplyMY NAME. Adaora is Nigerian meaning daughter of all. My Irish passport sits alongside my U.S. passport. All courtesy of my parent’s lineage. I’ve made good on that destiny as a global nomad, living and reporting from all over the world. A SURPRISE TURN... Read More →



Monday March 10, 2014 5:00pm - 6:00pm CDT
Austin Convention Center, Room 9ABC

5:00pm CDT

How Jane Austen Conquered Social Storytelling
Kids today don’t care about old, moldy literature. Girls don’t watch web video. Social media is only good for brands who want to engage their customers. ALL LIES! The Emmy Award-winning series "The Lizzie Bennet Diaries' compiled over 40 million YouTube views, hundreds of thousands of followers over dozens of different social sites, and a record-breaking Kickstarter campaign that were all part of the story in a year-long modern adaptation of Pride and Prejudice. All with a marketing budget of zero. In the process, the fictional in-story corporation Pemberley Digital has become a real-world company producing more immersive social story experiences. Come hear from the team behind one of the most popular independent social story franchises of all-time, about how they pulled it off and what they have planned next.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24904


Monday March 10, 2014 5:00pm - 6:00pm CDT
Austin Convention Center, Room 12AB

5:00pm CDT

How to Prototype & Innovate in the Real World
Building innovative physical gizmos in the real world has a unique set of challenges that makes it difficult to prototype ideas fast and iterate at lightning speed. If you want to have impact and get shit done, designing things from scratch and custom fabrication often takes too long. 3D printing is great, but often unnecessary if one is designing for rapid innovation. You can build innovative things quickly when taking advantage of easily purchased items and hacking things together with brute force and creativity. Finding the right balance of off-the-shelf solutions and custom design is key to providing maximum impact when innovating at high speeds on your projects.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24602

Speakers
avatar for Bartley Gillan

Bartley Gillan

Chaotic Moon LabsI like to smash creativity and engineering together to make awesome things that do cool stuff, oftentimes bringing the future one step closer to reality.



Monday March 10, 2014 5:00pm - 6:00pm CDT
Omni Downtown, Lone Star

5:00pm CDT

How To Take Berlin?
Berlin is Germany’s premier location for creative industries. With office space being plenty and cheap, the city remains a magnet for creative minds from all over the world who gather to embrace new perspectives and developments. in 2011 The Economist simply wrote: “Music and technology: Berlin is the future!”
In the past years Berlin has become the hub for creative entrepreneurship on the European continent. Especially in the digital and interactive sectors. But what are the parameters, that make the metropole in the heart of Europe attractive to established business and startups at the same time? The session ‘How To Take Berlin?‘ offers an in-depth look on the underlying structures in Berlin; from public funding, venture capitals and networks & associations to consultancy. A divers range of players discuss the status quo, expierences, chances and perspectives on how to take Berlin!
Panelists:
Constantin Köhncke (Native Instruments)
Constantin heads up the US marketing and global PR for Native Instruments - a leading manufacturer of soft- and hardware for computer-based production and performance of music, with offices in Berlin, LA, London and Tokyo.
Saeed Amidi (Founder & CEO / Axel Springer Plug & Play Tech Center)
Saeed is the Founder and CEO of Plug and Play Tech Center. Plug and Play is the premier technology startup accelerator with over 300 companies which collectively have raised an excess of $1.5 Billion. Additionally, Saeed is a General Partner in Plug and Play Ventures (Amidzad).
Mark Moebius (Nagual Sounds)
Mark worked 15 years as a freelance composer after having studied composition at the Academies of Music in Frankfurt/Main and Munich. In 2009 he met the DJ and producer Artur Reimer in Berlin. Together they founded the company “Nagual Sounds GmbH”.
David Taylor (Panasonic)
David Taylor is Director of Connected Services of Panasonic. . When Panasonic was looking for a connected audio streaming platform, the home of AUPEO! in Berlin was a key consideration in his planning.
Mischa Wetzel (IBB Beteiligungsgesellschaft)
As senior investment manager and head of IBB Beteiligungsgesellschaft’s creative industries team, Mischa Wetzel oversees and manages the venture capital financing of Berlin based startup firms in this field. His current investment portfolio spans across the sectors of digital media, e-commerce, music, fashion, and gaming.
Mischa Wetzel (Senior Investment Manager / IBB Beteiligungsgesellschaft)
Mark Moebius (CEO / Nagual Sounds)

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_OE03028


Monday March 10, 2014 5:00pm - 6:00pm CDT
Lucille

5:00pm CDT

I Sing the Body Digital: The Quantified Self
Quantified Self has become all the buzz at the intersection of technology and the health and fitness worlds, but are consumers really benefiting from the huge amount of data they are now tracking? Sarah Robb O’Hagan, President of Equinox, will moderate a conversation with the world’s leading thinkers in this space to understand the answers and the opportunities going forward. Why are consumers attracted to movement, nutrition and sleep data? What are they doing with it? Is data tracking truly helping to improve the chronic issues our country is developing around lack of constant movement and chronic sleep deprivation? As leaders in the business of high performance living, the participants in this panel will provide a perspective on what it takes to move from data tracking to true systemic behavior change, and what the opportunities are for the tech community to make a meaningful impact in this space.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24700

Speakers
avatar for Sasha Digiulian

Sasha Digiulian

Pro Rock ClimberSasha DigiulianSasha DiGiulian is a world champion climber and at the age of 18 already setting records. Sasha first started climbing at age 6 at her brother’s 8th birthday party.
avatar for James B Maas

James B Maas

Chairman of PsychologyCornell UniversityDr. James B. Maas is a leading authority and international consultant on sleep and performance. He has been the Stephen H. Weiss Presidential Fellow, Professor and past Chairman of Psychology, as well as a professor in the graduate fields of... Read More →
avatar for Sarah Robb O'Hagan

Sarah Robb O'Hagan

PresidentEquinoxSarah Robb O’Hagan joined Equinox in September 2012 as President of the world’s premier fitness lifestyle company, comprising the Equinox, Soul Cycle, Blink Fitness and Pure Yoga brands. Under her leadership Equinox is undertaking an aggressive expansion strategy... Read More →
avatar for John "Ivo" Stivoric

John "Ivo" Stivoric

VP, Research & DevJawboneIvo Stivoric, an EE Times honoree for his role in building the foundation of the next-gen electronics industry, is Jawbone’s Vice President of Research and Development. He is responsible for expanding Jawbone’s proprietary wearable and sensor technology... Read More →



Monday March 10, 2014 5:00pm - 6:00pm CDT
Hilton Austin Downtown, Salon F

5:00pm CDT

Infinite Future: Beyond Cyber & Hyper - Part 2
Science fiction explores our wildest dreams and biggest fears about the future of technology, spurring us on to greater ideas and grander possibilities. But sci-fi is equally concerned with the challenges of the present. As we continue to reach and surpass some of science fiction's most extraordinary speculative technologies, have we kept pace morally and ethically?
Distinguished authors Warren Ellis, Daniel Suarez, and other guests and will join the MIT Media Lab on stage for a discussion of cyborgs, dystopias, surveillance, AI, and everything in between. In addition, MIT Media Lab grad students will present prototypes built from descriptions of technologies from some of sci-fi’s greatest works. See speculative technology turned into reality!

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP994561

Speakers
avatar for Daniel Suarez

Daniel Suarez

AuthorDaniel SuarezDaniel Suarez is the author of the New York Times bestseller Daemon, Freedom™, Kill Decision, and Influx. A former systems consultant to Fortune 1000 companies, he has designed and developed software for the defense, finance, and entertainment industries. With... Read More →



Monday March 10, 2014 5:00pm - 6:00pm CDT
Hilton Austin Downtown, Salon D

5:00pm CDT

Know Your Customers: Using Low Power Sensors
I’ve been working on product design for big corporations, for small companies and for my own startups. Each time I come to a point where I need to know more about how the users behave. Why are they not using a new feature? Or worse, why are they not using my product?
I set out to learn how quantitative data and analytics from wireless sensors can help to better understand user behavior. Attaching small low power sensors to the human body allows to measure physical movement and emotional state without the use of expensive equipment in laboratory-like settings.
In this session, you will learn:
-How to design and implement a low power sensor system
-What are the practical limits of low power sensing
-How to analyze and interpret sensor data from the human body and what behavioral patterns can be derived
-How to use sensors in Design Research
-How to design better product using both qualitative and quantitative measures

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24059

Speakers
avatar for Tue Andersen

Tue Andersen

Principal Software ArchitectfrogTue is a Senior Software Architect at frog. Prior to frog he worked at Mobile People and Nokia.


Monday March 10, 2014 5:00pm - 6:00pm CDT
Four Seasons, Four Seasons Ballroom

5:00pm CDT

Mobile Technology Solutions for the Marginalized
Currently there are limitless mobile technology solutions being created for the poor in developing countries. Yet, this same effort is not being brought for the domestic market, leaving a void in the low-income domestic market and highlighting the need for these tech solutions.
At the Tenderloin Technology Lab we work to bridge the digital divide by offering free computer training and access to a primarily homeless population. We noticed an increase in the use of smart phones by those accessing the lab (over 1/3 have them). We quickly realized that we could use smart phones as a new means of reaching out to our guests. Through this framework we thought up Link-SF.
Link-SF is a mobile optimized platform that connects its users with basic services (food, shelter, hygiene, medical care, and technology access) around them. The platform was developed through cross-sector collaboration to address a complex local problem utilizing a pro-poor tech solution.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP17184

Speakers
avatar for Salena Bailey

Salena Bailey

Dir of ProgramsSan Francisco Network MinistriesSalena Bailey came to San Francisco Network Ministries (SFNM) in 2004 after two years in the Peace Corps and 5 years in the IT industry. During her two years in Peace Corps Armenia, she learned to speak Armenian, and worked with local... Read More →
avatar for Kimberly McCollister

Kimberly McCollister

Freelance DesKimberly McCollister DesignKimberly McCollister is web design and usability guru. She founded Broad Mind Design, a small web design company, in 2011 and has provided numerous companies with beautiful and amazingly functional websites ever since. Before launching her career... Read More →
avatar for Kenshiro Nakagawa

Kenshiro Nakagawa

Software EngineerZendeskKenshiro Nakagawa is a software engineer on the product development team at Zendesk, a cloud-based provider of customer service software. As a part of Zendesk's commitment to the mid-Market neighborhood, he is leading a team of engineers working closely with... Read More →
avatar for Megan Trotter

Megan Trotter

Program Mgr, Tenderloin Technology LabTenderloin Technology Lab/St Anthony FoundationMegan Trotter is a community activist, local enthusiast, and experienced nonprofit program manager in San Francisco. Her current work is based around how technology access, training, and development... Read More →



Monday March 10, 2014 5:00pm - 6:00pm CDT
Austin Convention Center, Room 10AB

5:00pm CDT

Mobilizing Ingenuity to Strengthen Cyber Security
We all know it’s true: our cyber infrastructure is vulnerable to attack and there are lots of holes to plug. It’s a huge problem, one where the deck is stacked in favor of the attacker. Come hear from Dr. Reginald Brothers, Deputy Assistant Secretary of Defense in charge of all basic research for the Defense Department, as he describes the initiatives underway to bring together the capabilities of the private sector, academia and the various research labs of the DoD to tackle this huge problem, together.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP25699

Speakers
avatar for Reginald Brothers

Reginald Brothers

Deputy Asst Secretary of Defense for ResearchUS Department Of DefenseDr. Brothers is responsible for policy and oversight of Department of Defense (DoD) Science and Technology (S&T) programs from Basic Research through Advanced Technology Development. He is also responsible for oversight... Read More →



Monday March 10, 2014 5:00pm - 6:00pm CDT
Austin Convention Center, Room 6AB

5:00pm CDT

My Robot Poops - in JavaScript (with Web Sockets)
The popularity of hobby robotics and the maker movement is soaring, inspiring innovations in micro manufacturing and sparking creativity in DIYers worldwide.
For me, it all began when I built my son a toy robot for his 4th birthday. I crafted it from a piece of Snapware, an Arduino and other odds and ends, and made it controllable over the Internet. I proudly presented it to my son, who, a short time later, asked if I could build him one that poops.
Spurred by the challenge, a need to fulfill my child’s expectations, and my own (apparently passed-down) fascination with poop, I went to work and built him one. And now I want to teach you how to build one as well.
In this panel you will learn how to get started with Arduino, how to program your ‘bot using HTML, CSS & Javascript, and how to use Breakout.js and Node.js to tie it all together. You'll also discover some great resources to keep you inspired and learn about some exciting new technologies on the horizon.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP18536

Speakers
avatar for Matthew Schiffman

Matthew Schiffman

Creative Technical GeneralistDarrow Digital Media IncA graduate of the University of Miami's BFA Theater Program, Matt began his career as a sound engineer/designer for acts including Jimmy Buffet and John Leguizamo. He built sound systems for the Broadway musical "Side Show" and... Read More →



Monday March 10, 2014 5:00pm - 6:00pm CDT
Omni Downtown, Capital Ballroom

5:00pm CDT

Outlaw Innovation
Move over Silicon Valley - let's let the real pirates and gangsters play. In this panel, we'll hear stories about innovation from economic outlaws. What can we learn as entrepreneurs from pirates? From street hustlers and drug dealers? What do the stealthy laboratories of cornerstones, slums and pirate ships have to teach us about enterprise and hustle?

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP19315

Speakers
avatar for Alexa Clay

Alexa Clay

Author Culture HackerMisfit EconomyAlexa Clay is an economic historian, author, and innovation strategist with a healthy obsession for pirates, sound art, new economics, and pseudo-science. Her first book, The Misfit Economy, will be published by Simon & Schuster next year and examines... Read More →
avatar for Catherine Hoke

Catherine Hoke

Founder / CEODefy VenturesCatherine Hoke is the Founder and CEO of Defy Ventures, based in New York City. Defy is an entrepreneurship program and incubator that "transforms the hustle" of formerly incarcerated drug dealers and gang leaders, equipping them to become legal entrepreneurs... Read More →
avatar for Jose Vasquez

Jose Vasquez

Program MgrDefy VenturesJose coordinates classroom training and directly supports Defy Entrepreneurs-in-Training (EITs) in reaching their entrepreneurial potential. What Jose loves most about his work at Defy is the community created by staff, EITs, and volunteers, as well as the... Read More →
avatar for Jean-Philippe Vergne

Jean-Philippe Vergne

Author & Professor of StrategyThe Pirate OrganizationAs a professor of strategy at Ivey Business School (Canada), I teach and do research about the 'dark side' of capitalism. I am interested in the role played by illegitimate and/or illegal organizations on the emergence, renewal... Read More →



Monday March 10, 2014 5:00pm - 6:00pm CDT
Hilton Austin Downtown, Salon G

5:00pm CDT

Relieving Frustration: Porn & User Experience
Love it or hate it, the adult entertainment industry has played a major role in shaping the digital landscape. Porn websites, in particular, have often been at the forefront of meeting the shifting needs of users. These sites, while maybe not cited as frequently (or openly) as Amazon or Zappos, offer myriad lessons for user experience designers and other creators of digital experiences. In this conversation, we'll discuss the ways in which porn websites, both major and niche, have addressed challenges related to site search, content management, social activation, multi-device compatibility, and broader accessibility. We'll propose how these lessons can help relieve user frustration beyond adult entertainment.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP20484

Monday March 10, 2014 5:00pm - 6:00pm CDT
Austin Convention Center, Ballroom BC

5:00pm CDT

Science of Weird: Why Weirdos Outperform Normals
As kids, we are taught to be normal. To just fit in. Pay attention in school and don't draw too much attention. Dress appropriately. Mind your manners. Attend a good school. Be a productive, normal citizen. Get married. Become a partner. Have 2.5 kids. Retire, we are told.
And then we enter the real world and learn, that normal is boring. Normal is blah. You don't want to be blah. Blah is boring. Boring people are forgettable.
In order to succeed as a person - and business or a brand - you can't be normal. You need to stick out. You need to be different. You need to differentiate. If you're normal, you'll be forgotten.
Come hear Salesforce Marketing Cloud CMO and Buddy Media Founder, Michael Lazerow share his journey as he makes an argument for why we should not strive to fit in but to stick out. Join Mike as he celebrates all that is weird and outlines, for the first time ever, a five-step process to embrace weird to reach new personal and professional heights.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP21921

Speakers
avatar for Michael Lazerow

Michael Lazerow

CMOSalesforce


Monday March 10, 2014 5:00pm - 6:00pm CDT
Courtyard Marriott, Rio Grande Ballroom

5:00pm CDT

Smart Transportation Future: Mobile & Big Data
With automotive, traffic and parking data becoming more open and big data now more prevalent, the acceleration of new technology and apps are engaging the users with their car in a much more meaningful manner. Studies have consistently shown that urban traffic and parking are directly related. Many cities are realizing this and are dedicating their efforts to reducing congestion and pollution issues. Many U.S. cities are recognizing the need to make parking smarter and acting on this need via emerging technologies and infrastructure. For example, new innovations are now delivering live parking data to consumers including heat maps that can show drivers available parking on a block-by-block basis. Hosted by ParkMe co-founders, Sam Friedman & Alex Israel, the panel will explore the latest trends and innovations enabling transportation to be more efficient and eco-friendly.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP23992

Speakers
avatar for Gretchen Effgen

Gretchen Effgen

VP of Strategy & Corporate DevZipcarGretchen joined Zipcar in 2010 and oversaw Zipcar’s strategic partner development strategy, resulting in Zipcar’s university partnership with Ford Motor Company and alternative fuel vehicle partnership with American Honda. She now leads global... Read More →
avatar for Gal Melamed

Gal Melamed

Founder & CEOWonderVoiceGal Malemed is the founder and CEO of WonderVoice, an Israeli startup. The company's intelligent voice platform is the first to offer a personalized bi-directional social radio coming out of a smartphone. A patent-pending technology, WonderVoice allows you... Read More →
avatar for Scott Sedlik

Scott Sedlik

VP of Prod Planning & Market DevINRIXScott Sedlik is responsible for product planning and product management at INRIX, the leading global provider of traffic information services to companies including BMW, Audi, Toyota and others. Scott is also engaged in strategic market development... Read More →


Monday March 10, 2014 5:00pm - 6:00pm CDT
Hyatt Regency Austin, Texas Ballroom 1-4

5:00pm CDT

Taboo Topics Online: Social Campaigns with Privacy
Mental health, drug and alcohol addiction, sexual health, financial debt—many of the critical topics Americans face are not ones they want to be publicly associated with and tied to online. So how then should nonprofits, marketers, those able to offer support enable digital conversations? Is social media off the table? Many current communications campaigns in the last year have broached taboo topics online using unique strategies and digital tools and proved that you can be social with secrets.
This panel will present best practices for capitalizing on the anonymity of the Internet without raising privacy concerns, and give an overview of the technologies, platforms, and tactics—from secret Facebook groups, to SnapChat messages, to SMS strategies-- available to social marketers. Learn from industry experts about the decisions they make to encourage the sharing of personal information while remaining sensitive to privacy.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP23466

Speakers
avatar for Bob Filbin

Bob Filbin

Chief Data ScientistDoSomething.org/Crisis Text Line
avatar for Deb Levine

Deb Levine

Pres & FounderYTH (formerly ISIS)Deb Levine is President and Founder of YTH. She is the visionary leader of the organization, whose mission is to use digital and mobile media to engage youth and young adults around sexual and reproductive health and the development of healthy relationships... Read More →
avatar for Emily O'Brien

Emily O'Brien

Dir of Youth EngagementInspire USA Foundation/ReachOut.comEmily O’Brien is the Director of Youth Engagement at Inspire USA Foundation, the non-profit behind ReachOut.com, an online mental health service for teens and young adults. Since 2010, Emily has developed and implemented... Read More →
avatar for Meg Rushton

Meg Rushton

Mgr, PR & Social MediaAd CouncilMeg Rushton is a Manager of PR and Social Media where she helps direct the various communications strategies—including press outreach, speech writing, media tours, and social messaging and content development--for the Ad Council and for more than... Read More →


Monday March 10, 2014 5:00pm - 6:00pm CDT
Sheraton Austin, Capitol EFGH

5:00pm CDT

The New Age of Technology Enhanced Intimacy
As the technology becomes a natural augmentation of our physical relationships, virtual interactions are becoming less of a substitute for physical proximity and rather a mechanism to extend and augment intimacy (play/engagement/closeness) between humans and machines.
Humans are drawn to create and sustain intimate connections with each other. This goes beyond a partner sex bond and includes close friends, family and work colleagues. Technology will increasingly facilitate and strengthen these deep human emotional bonds.
These deep intimate connections are not limited to human to human subjects. Technology will also facilitate deep connection with machines, computers, devices and sensors embedded in our world.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP21713

Speakers
avatar for Zahra Ebrahim

Zahra Ebrahim

PrincipalarchiTEXTZahra Ebrahim is the Founder and Principal of the design think tank and creative agency, archiTEXT. Born in Kenya, raised in Vancouver, and educated at McGill University in Montreal, she started archiTEXT at 22 years old as a place to bring together diverse groups... Read More →
avatar for Carl Hastrich

Carl Hastrich

FellowBiomimicry InstituteCarl Hastrich is a Biomimicry Fellow and Associate Professor at OCAD University, developing biomimicry courses with Bruce Hinds which included research for Herman Miller and Autodesk, while teaching in the Industrial Design program. Hastrich was trained at... Read More →
avatar for Karen Oikonen

Karen Oikonen

Research & DesignKerr Smith DesignThe recipient of both national and international design awards, Karen has over 18 years of experience in art direction and graphic design. Passionate about the art of design and committed to best practices, she has earned a reputation amongst peers... Read More →
avatar for Heather Schlegel

Heather Schlegel

Innovation ConsultantThe Purple TornadoHeather Schlegel is a futurist, technologist, and cacophonist. Schlegel started in Silicon Valley in 1996, helping to build and launch over 50 Internet products at over 30 startups. Her academic research focuses on the future of transactions... Read More →


Monday March 10, 2014 5:00pm - 6:00pm CDT
Radisson Town Lake, Riverside Ballroom

5:00pm CDT

The Rise
It is one of our enduring enigmas: iconic endeavors—from Nobel Prize-winning discoveries to entrepreneurial inventions and works in the arts—are often not achievements, but conversions, corrections after failed attempts. This panel considers this riddle of human enterprise. Taking the arts-inspired book The Rise by Sarah Lewis as a departure, the talk explores the irreplaceable gifts that have come from failure in creative endeavors. It reveals the inestimable value of often ignored ideas for entrepreneurship: What do the arts teach us about the cultivating of grit, the hallmark trait required for achievement? What are the breakthroughs that have come from "deliberate amateurs"? Why do near wins often later yield unprecedented triumph on the road to mastery?

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27399

Monday March 10, 2014 5:00pm - 6:00pm CDT
Omni Downtown, Longhorn

5:00pm CDT

Wannabe: How Group Think Hurts Silicon Valley
Silicon Valley likes to think of itself as a meritocracy, where anyone can show up with a suitcase and a great idea and get funded. But that's not really how it works. Most venture cash flows to entrepreneurs with a proven record, an elite educational background, or somebody plugged in to vouch for them. Very often, the backers with the cash are looking for somebody who reminds them of the last blockbuster company that made it big in the Valley, not the out-of-the-blue idea that's hard to get-- and even harder to write checks for. This talk will look at the status quo and present some ideas on breaking in for people who don't meet the profile.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP25714

Speakers
avatar for Sarah McBride

Sarah McBride

CorrespondentThomson ReutersSarah covers venture capital for Reuters, based in San Francisco. Previously, she worked for the Wall Street Journal in its Los Angeles, Hong Kong, and Washington, DC bureaus. She has also done some work for NPR, with her reports airing on shows such as... Read More →


Monday March 10, 2014 5:00pm - 6:00pm CDT
Hilton Austin Downtown, Salon C

5:00pm CDT

Who Are You? From Meat to Electrons & Back Again
It’s an age old problem: how do you prove your identity? It’s the reason governments started issuing id cards. Since the advent of the Internet, identification has gotten even harder. To a website, you are a stream of electrons. Before you can transact business, the website needs to associate that stream of electrons with a person--a piece of meat. 80% of the Internet's security breaches have been traced back to bad passwords, but until recently, anything better than passwords meant expensive hardware tokens, or complex digital certificates. Luckily, authentication is experiencing a renaissance. New technologies have made it easier, more secure, and even less expensive to authenticate a person. Authentication is the front door to your network service. What device does the person have in their hands? Is your website or mobile app for customers or employees? This talk will help you understand your options, and how to use authentication for competitive advantage.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22132

Speakers
avatar for Michael Schwartz

Michael Schwartz

CEOGluuMike has been an entrepreneur and identity specialist for twenty years. He is the founder of the OX open source project which publishes software for authentication, federation and application security. Mike is a frequent speaker at IT security conferences at home and abroad... Read More →



Monday March 10, 2014 5:00pm - 6:00pm CDT
Sheraton Austin, Capitol ABCD

5:00pm CDT

YOLO (You Obviously Love Opportunities) in Mobile
Interested in mobile but not sure where to start? Do you have a mobile strategy but not sure you're getting the most bang for your buck? Realizing the full potential of mobile requires creating a successful mobile strategy that addresses both the business opportunities related to mobile and the infrastructure required to drive deeper engagements needed to make the business goals a reality. Come learn how to use mobile to create new business value in ways that drive growth and optimal ROI.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP994647

Speakers
avatar for Antonio Arocha

Antonio Arocha

Founder CEONuve
JJ

Jordache Johnson

Co-Founder / VP of Business DevMyMenu
avatar for Jeremy Siewert

Jeremy Siewert

Strategy and Business Development - WW Mobile LeadIBM


Monday March 10, 2014 5:00pm - 6:00pm CDT
Hilton Austin Downtown, Salon B
 
Tuesday, March 11
 

9:30am CDT

7 Ways to Engage with the US State Department
A description of an entrepreneur's two years serving as a senior advisor on innovation and entrepreneurship. The talk will include details on 7 mechanisms created to enable more engagement between the State Department and US startups and the innovations they hold, as a way to demonstrate some new avenues for entrepreneurs to consider, earlier in their maturation phases, as to potential uses for their products and services. Time permitting, the presenter will also detail the path she took to become a senior advisor to the State Department, for those with interest in serving similarly.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP21703

Speakers
avatar for Rebecca Taylor

Rebecca Taylor

Venture PrincipalShell Technology VenturesBased on her view that all citizens should serve meaningfully in their government, Rebecca Taylor took a "time out" from 25 years as a serial entrepreneur to serve for two years as Senior Advisor, Innovation and Entrepreneurship at the U.S... Read More →


Tuesday March 11, 2014 9:30am - 10:30am CDT
Austin Convention Center, Room 6AB

9:30am CDT

A Social Marriage: Tips from a 'Social Couple'
The social media marketing space is booming. More and more advertisers are entering the space and social platforms are evolving quickly to catch up. It’s not easy being an entrepreneur in such a volatile space, but it sure helps when your spouse is in the same boat! Social start-up CEOs and married couple, Laura (SocialCode) and Tim O’Shaughnessy (LivingSocial), have found that bringing their work home with them has paid off. By sharing their social business experiences, they have each had success while remaining one step ahead of the rapidly growing landscape. In this keynote presentation, they will ask each other some tough questions about their individual challenges, how they are preparing for what’s next in social marketing, and how they can continue to learn from each other. Attending entrepreneurs and marketers will learn: What to expect in the upcoming days of social and online marketing,and how to position a company for growth in a volatile space.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22109

Speakers
avatar for Tim O'Shaughnessy

Tim O'Shaughnessy

CEOLivingSocialTim serves as Chief Executive Officer and Co-Founder of LivingSocial. He sets and communicates the company’s core strategy, overseeing LivingSocial’s growth as a consumer brand. Since its inception in 2007, O’Shaughnessy has led the business to expand from its... Read More →
avatar for Laura O'Shaughnessy

Laura O'Shaughnessy

CEOSocialCodeLaura O'Shaughnessy - Chief Executive Officer Laura founded SocialCode to provide brands with the tools needed to build valuable communities. She works with clients on innovative ways to achieve their marketing goals using social media. Previous to SocialCode, she ran... Read More →



Tuesday March 11, 2014 9:30am - 10:30am CDT
Sheraton Austin, Capitol ABCD

9:30am CDT

Ads, Passion & Party Crashing with Bob Thacker
Bob Thacker is one of the most respected marketers in the country, a driving force behind bringing Michael Graves to Target, and OfficeMax's Elf Yourself and “A Day Made Better."
Working on both sides of the agency/client line, Bob has maintained a level of energy and enthusiasm that would put most jaded 20-somethings to shame, though he usually ends up bringing them along for the ride.
Bob doesn’t just sell you an idea, he helps you find yourself in it, and then shows you how to act. A proponent of making news and not ads, Bob is a master of helping brands discover human ways to interact with people and a firm believer that the best ads don’t just send people to stores, they drive people to each other.
As he often says, “All advertising is party crashing, so if you’re going to crash the party, bring a bottle of wine."
In an interview with Dan Khabie, cofounder and CEO of WPP agency Digitaria, Bob speaks on the industry, good ads, passion, people and reinvention.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22244

Speakers
DK

Dan Khabie

CEODigitaria InteractiveDan Khabie is the CEO and co-founder of Digitaria, founded in 1997. From an original staff of 8, Digitaria now employs more than 250 professionals and is among the most highly regarded digital design, strategy, technology, marketing and data firms in the U... Read More →
BT

Bob Thacker

Exec DirAdopt a ClassroomBob Thacker is executive director of AdoptAClassroom.org, a national nonprofit that supports student success by empowering teachers with funds to purchase needed classroom supplies.



Tuesday March 11, 2014 9:30am - 10:30am CDT
Omni Downtown, Longhorn

9:30am CDT

Animate a Smarter UI: Tips for Motion on the Web
You’ve seen them. The blinking, pulsing eyesores. Animations used by developers and designers who think “Because I can” is a good excuse.
It’s not.
On the web, there should be a reason for everything. Every transition, triggered event, and state change needs a purpose.
In this session, we’ll cover the only 5 reasons to ever use web animations:
1. Focus
2. Notify
3. Hint
4. React
5. Orient
(Plus one bonus — but it’s a secret.)
We’ll break down each category, looking at what works and what doesn’t — and why. You’ll see some brilliant uses of UI animation. And some terrible displays of superfluous bouncies.
Then, we’ll dig into some real code and give a live demo of creating some simple, purposeful animations with a little personality.
You’ll leave with a few new tricks up your sleeve and a fresh outlook on animations on the web.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP23559

Speakers
avatar for Robby Grant

Robby Grant

Dir of Digital Devarcher>malmoRobby has worked in digital development and user experience design for 14+ years. He has experience with B2B, B2C, and non-profit clients including St. Jude Children's Hospital, FedEx, Hilton Hotels and Zoetis. He is currently Director of Digital Development... Read More →
avatar for Gabe Martin

Gabe Martin

archer>malmoDigital ACD at archer>malmo in Memphis, TN.



Tuesday March 11, 2014 9:30am - 10:30am CDT
Four Seasons, Four Seasons Ballroom

9:30am CDT

Autism APPtitude: Using Apps to Target Skills
Every 20 minutes a child is diagnosed with Autism, a complex neurobiological disorder typically characterized by communication, social, and behavioral delays. Much media attention has focused on the power of tablet technology for communication, especially for those who cannot express themselves. Less discussed, but just as life-changing are apps that can be leveraged to address significant learning difficulties for people with Autism, including social interaction, engagement, organizational skills and transitions. Panelists will discuss how apps can effectively target skill development and harness strengths for those who need flexible modes of learning. Panelists will also examine the growing need for exceptional app development that allows users to create and customize content, track data, and monitor progress. A variety of apps and their target uses will be addressed and each panelist will weigh in on app features that benefit those with social, behavioral, and communication delays.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP21014

Speakers
avatar for Camedra Jefferson

Camedra Jefferson

Special Education Teacher/Reading Intervention TeacherHouston ISDCamedra Jefferson is a huge people person who loves working around diverse thinkers. She is a University Of Houston-Downtown graduate with a B.S. in Sociology and recent University of St. Thomas graduate, with a M.Ed... Read More →
avatar for Cristen Carson Reat

Cristen Carson Reat

Co-Founder/Program CoordBridgingAppsCristen Carson Reat is the co-founder and program coordinator of BridgingApps.org, a program of Easter Seals Greater Houston. BridgingApps helps parents, therapists, doctors, and teachers share information on how to use mobile devices like the iPad... Read More →
avatar for Robert Rummel-Hudson

Robert Rummel-Hudson

AuthorSt Martin's PressRobert Rummel-Hudson's memoir, Schuyler’s Monster: A Father’s Journey with His Wordless Daughter, tells the story of raising a little girl with a disability and learning to become the father she needs. It was published in February 2008 by St. Martin's P... Read More →



Tuesday March 11, 2014 9:30am - 10:30am CDT
Austin Convention Center, Room 10AB

9:30am CDT

Beyond 3D Printing: The 3rd Industrial Revolution
Over the past decade the record industry has seen a monumental shift in the way creators make and distribute their product to fans. The same thing is about to happen to the design and manufacturing of all physical goods.
The potential already exists for people with ordinary means and a good idea for a product to take charge of their own means of production and to reach consumers directly.
However, everyone talks about 3D printing and digital manufacturing like the future is already here, but so far what we've seen from that space is a lot of plastic doodads and not a lot of new businesses or "killer apps" that use 3D printing.
Inventables CEO Zach Kaplan will break down what's really going on in the digital manufacturing space and introduce a new technology that will actually fulfill the promise of Desktop Manufacturing, and how those fit into the rapidly changing landscape of consumer goods.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27520


Tuesday March 11, 2014 9:30am - 10:30am CDT
Austin Convention Center, Ballroom A

9:30am CDT

Blizzards & Beer: How Weather Affects What We Buy
Working with the immense trove of weather data amassed by The Weather Channel, Vikram Somaya has found some strange and unusual connections between the weather and consumer behavior. In this presentation, hear some of the fascinating facts surrounding purchasing behavior and how marketers can use this data to create stories that are both compelling and sometimes entirely intuitive.
Do people buy more beer or less in Seattle when the rainfall is above average in the autumn months? What does the dew point in Dallas have to do with the purchase of bug spray? Can the humidity in NYC affect engagement around shampoo ads? Understand the power of data intelligence as the speaker applies historical weather conditions for 6000 individual locations to local store sales and consumer sentiment. The result of these calculations proves that weather affects much more than whether you take an umbrella with you. It also fashions the way we think, eat, feel, pray and love.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP23961

Speakers
VS

Vikram Somaya

GM, WeatherFXThe Weather CompanyAs general manager of the WeatherFX division at The Weather Company (Weather), Vikram Somaya leads the team that creates localized ad targeting solutions using the company’s access to location data and the best, most comprehensive weather data in... Read More →



Tuesday March 11, 2014 9:30am - 10:30am CDT
Radisson Town Lake, Riverside Ballroom

9:30am CDT

Delivering Music Recommendations to Millions
At its heart, presenting personalized data and experiences for users is simple. But transferring, delivering and serving this data at high scale can become quite challenging.
In this session, we will speak about the scalability lessons we learned building Spotify's Discover system. This system generates terabytes of music recommendations that need to be delivered to tens of millions of users every day.
We will focus on the problems encountered when big data needs to be replicated across the globe to power interactive media applications, and share strategies for coping with data at this scale.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24955

Speakers
SM

Sriram Malladi

Software EngineerSpotifySriram has more than six years of experience as a software engineer. Along the way, he has worked on the whole stack of software development from UIs to backend services to data pipelines. He has been at Spotify for the past two years working on different ways... Read More →
avatar for Rohan Singh

Rohan Singh

Software EngineerSpotifyRohan is a software engineer at Spotify's infrastructure team, building the infrastructure that is used to deliver music to millions of listeners each day. His previous experience includes building open data products for government agencies, and building scalable... Read More →


Tuesday March 11, 2014 9:30am - 10:30am CDT
Austin Convention Center, Ballroom BC

9:30am CDT

DIY Everything with In-Car Augmented Reality
There are apps on your phone that can tell you more about your surroundings than your car. Think about that- the complex piece of machinery and technology that takes you from place to place is almost incapable of allowing you to deal with your environment. You could always pull over, take out the manual and figure out what that button does. But you won’t. You could use the in-car factory GPS to lead you to your destination- but you’ve got Waze or Google Maps or basically anything else already downloaded on your smartphone. And by the way, your “Check Engine” light just came on- wonder what that means… This needs to change- and there are already a handful of technologies that can move the driving experience forward. In this session, learn how emerging technologies like augmented reality are changing navigation, in-car education, and DIY maintenance for the driver. This is a vehicle of the very near future- come learn from industry experts what it will look like.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24953

Speakers
avatar for Trak Lord

Trak Lord

Head of US Mktgmetaio IncTrak handles US Marketing & Communications for Metaio, the Augmented Reality Company. He digs vintage motorcycles and comic books.
PM

Pradyumna Mishra

Innovation Portfolio ManagerGeneral MotorsI am product inventor and an entrepreneur. My expertise includes identifying market opportunities, and launching new products and business ventures, from ideation till production. Until early 2012, I was in the position of Project Lead and... Read More →
avatar for Steve Schwinke

Steve Schwinke

Dir of App Dev, Global Connected ConsumerGeneral MotorsSchwinke is currently director of developer ecosystem and application development for GM’s Global Connected Consumer business unit. In his current role, Schwinke is responsible for creating an environment within GM vehicles... Read More →
HX

Helen Xiao

Business Dev MgrRobert Bosch LLCWith 10 years of global industry and management consulting experience in technology, automotive, and retail, Helen is passionate about providing strategic advices and driving innovation. Helen is currently an Innovation Strategy Manager for Robert Bosch... Read More →


Tuesday March 11, 2014 9:30am - 10:30am CDT
Hyatt Regency Austin, Texas Ballroom 5-7

9:30am CDT

Entrepreneurship vs. Intrapreneurship
Startups are great, right? Passionate people, working around the clock to launch ideas they know can change the world. Some get lucky and take off, going from tiny startup to mid-sized company in the blink of an eye. But all too often, what we end up seeing at this point is growth that tapers off quickly and amazing momentum lost.
Greg Gunn, VP of Alliance and Business Development at HootSuite, knows this pattern well, having worked with a range of startups over the past decade. Greg was one of HootSuite’s first 20 employees (now at 400+) and he’s helped steer the company through its explosive growth over the past three years.
Now it’s his job to ensure that HootSuite—now with 7 million users around the globe—continues to strike a healthy balance between risk-taking and sustainable business growth. So how will HootSuite stave off stagnance and continue to stay ahead of the curve in this stage of growth? Deep dive into his best practices and theories on intrapreneurship.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP21688

Speakers
GG

Gregory Gunn

VP Business DevHootSuite



Tuesday March 11, 2014 9:30am - 10:30am CDT
Hilton Austin Downtown, Salon D

9:30am CDT

How Crowdfunding Killed Hollywood w/ Adam Carolla
In a rapid-fire repartee, million-dollar crowdfunding comedian Adam Carolla and FundAnything founder, Bill Zanker, will detail how crowdfunding is disrupting the way movies are financed and produced. Adam will explain how he created a digital empire against all odds and developed one of the most downloaded podcast series in history. He'll also describe how he raised $1.5 million on FundAnything.com and disclose the secrets to crowdfunding a successful campaign. You'll learn which rewards have the greatest impact and how to tap into your social network to reach your goals. Learn also why people are trying to shut down podcasters and Adam's latest campaign on FundAnything. And finally, we'll discuss the future of filmmaking and film financing as crowdfunding explodes into the mainstream. The 40-minute talk will be followed by 20 minutes of fat Q&A. You'll laugh, you'll scream, AND get psyched!

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP26270

Speakers
AC

Adam Carolla

President & FounderCarolla Digital
BZ

Bill Zanker

President & FounderFundAnything



Tuesday March 11, 2014 9:30am - 10:30am CDT
Hilton Austin Downtown, Salon C

9:30am CDT

Inside the Bubbleverse: Art vs. Branding
Art and branding don't usually mix well. But what does it look like when the two work together harmoniously?
George Zisiadis and Hillary Andujar are artists and designers who create engaging, interactive experiences across both the commercial and art worlds. They've seen both the huge payoff and pitfalls in combining these two realms.
In the session they will share the lessons learned in creating art experiences for major brands, the secrets to creating engaging experiential marketing, and insights into the future of effectively combining experiential art and branding.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP18957

Speakers
avatar for Hillary Andujar

Hillary Andujar

Production DesignerI'm a freelance production designer and installation artist—capable of making anything—with a knack for the dark, quirky, and surreal. Though home is the Bay Area, I work all over the globe with names like Woody Allen, Tim Burton, Terri Timely, La Blogothèque... Read More →
avatar for George Zisiadis

George Zisiadis

ArtistGeorge ZisiadisGeorge Zisiadis is a San Francisco based artist and designer.



Tuesday March 11, 2014 9:30am - 10:30am CDT
Omni Downtown, Capital Ballroom

9:30am CDT

Introvert Uprising: When the Silent Strike Back
Are you tired of hearing "What's wrong with you?" from well-meaning co-workers? Do you feel like your peers just talk and talk just to hear themselves speak? Have you been accused of being anti-social or a loner? You're not alone. 57% of the world are introverts, and it's time we make ourselves heard. Being an introvert isn't something to be cured, it's a way of life. Join three very different industry professionals (and one professionally-trained clinical counselor) to hear how we deal with the trials and tribulations of living and working at the far end of the introversion scale. Oh and hey extroverts, stop assuming everyone is like you.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP20662

Speakers
avatar for John Malhinha

John Malhinha

User Experience LeadSymantec CorporationI have over 15 years of experience spanning interaction design, design strategy, product strategy, and client management. With a focus in transactional and application design, I have become well versed in executing systematic design approach... Read More →
avatar for Alisa March

Alisa March

Art DirHelloWalletAlisa is a designer, doughnut lover, and wife living in Arlington, Virginia. She is an Art Director at HelloWallet, a Finance start up focused on bringing financial guidance to all while helping Americans learn to spend less than they earn. A very simplistic approach... Read More →
avatar for Erin McHam

Erin McHam

Professional Clinical CounselorErin McHam, MA, PCC is a licensed Professional Clinical Counselor with 14 years experience working with adults in individual and couples counseling. The focus of her private practice work is navigating life transitions involving personal, relational... Read More →


Tuesday March 11, 2014 9:30am - 10:30am CDT
Sheraton Austin, Capitol EFGH

9:30am CDT

Office of the Future: Optimizing for Happiness
We spend around a third of our lives at work – whether that’s in an office, in a coffee shop, or in your living room, the right work environment can dramatically impact productivity and happiness. Companies like Google, Facebook, and Apple are building huge campuses to attract the best talent. So what design and architecture considerations are actually most important?
GitHub’s Scott Chacon has spent much of the past year thinking about these challenges, as he oversees the design and building of GitHub’s new 55,000 square foot headquarters in San Francisco. Scott will discuss how he solicited feedback from the rapidly growing number of his colleagues (via GitHub, of course) to design an office that encourages productivity without becoming all-consuming (Scott said ‘no’ to beds in the office). He can also talk about optimizing the office space for remote employees who are only onsite a few times a year, and what considerations are most important in deciding where to open new offices.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24719

Tuesday March 11, 2014 9:30am - 10:30am CDT
Courtyard Marriott, Rio Grande Ballroom

9:30am CDT

Online Only: Lessons from the Texas Abortion Fight
If you weren't following the Texas Legislature's 2013 battle over abortion online, you missed the story. Television news and print media caught the highlights, but #TamponGate, “Hail Satan” and the “jars of feces” mystery all broke online. When lawmakers took a key vote on a sweeping abortion bill after the deadline, the evidence came in the form of a senator's Instagrammed photo of a time stamp. When state police claimed to have confiscated jars of feces from Capitol protesters, the lack of photo evidence on social media suggested to many that the police were lying.
In this panel, a pro-life lobbyist, a pro-choice activist and two Texas journalists analyze how the story changed depending on your point of view and who you follow on Twitter. The panel will discuss lessons from a national news story that unfolded almost exclusively on the Internet.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22099

Speakers
avatar for Emily Horne

Emily Horne

LobbyistTexas Right To LifeEmily Horne is a lobbyist for Texas Right to Life - the state's largest pro-life organization, and has lobbied the past two legislative sessions for pro-life reforms. She's a lifelong Texan and a graduate of Texas A&M with a degree in business marketing... Read More →
avatar for Rocio Villalobos

Rocio Villalobos

Organizer, Media Team MemberRise Up TexasRocío Villalobos is an advisor and the Social Justice Education and Leadership Coordinator at the University of Texas at Austin Multicultural Engagement Center. In addition to her organizing work with Rise Up Texas, Rocío is a board member... Read More →
FW

Forrest Wilder

Assoc EditorThe Texas ObserverForrest Wilder, a native of Wimberley, Texas, joined the Observer as a staff writer in 2005. Forrest specializes in environmental reporting and runs the “Forrest for the Trees” blog. Forrest has appeared on Democracy Now!, The Rachel Maddow Show and... Read More →


Tuesday March 11, 2014 9:30am - 10:30am CDT
Austin Convention Center, Room 9ABC

9:30am CDT

Online Privacy: Nuclear Meltdown or NextGen Fuel?
Our identity is increasingly defined by digital data, only a fraction of which is within our control. Welcome to the social age, where we're getting intimate about our habits, health, wealth and behaviors. Businesses are eagerly mining this data to innovate, tailor products and enhance customer engagement. The opportunity to capitalize on data shared knowingly or unknowingly by individuals is alluring. BYOA (bring your own application) and SYOD (share your own data) are creating new opportunities and challenges for businesses to exploit this information. But with privacy and security issues mounting, will the social age continue to fuel new business opportunities or result in a modern day nuclear meltdown?
Join us to discuss how these issues are defining the social era and how your business can profit without peril.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22961

Speakers
SF

Stephanie Fohn

CEOWhite Hat Security
avatar for Jeffrey Liu

Jeffrey Liu

Principal & Sr Managing Dir & US Technology Sector LeaderErnst & Young Capital Advisors LLCJeff is a Senior Managing Director and the Technology Group Head for the US M&A team at EY Capital Advisors. He has extensive experience advising companies as they manage all aspects of their... Read More →
avatar for Phyllis Newhouse

Phyllis Newhouse

CEOXtreme Solutions IncXtreme Solutions, founded in 2002, is an end-to-end IT services and solutions provider, with offerings that range from IT business consulting to state-of-the-art cybersecurity consulting and forensic analysis. Ms. Newhouse has been working with information technology... Read More →
avatar for Christopher Sundermeier

Christopher Sundermeier

General Counsel, CPOReputation.comChris joined Reputation.com after representing various Silicon Valley Internet and technology companies for more than a decade as a litigation partner at Cooley LLP. There, he focused on disputes involving complex commercial contracts and technology... Read More →



Tuesday March 11, 2014 9:30am - 10:30am CDT
Sheraton Austin, Creekside

9:30am CDT

Opposites Attract
What happens when you combine ideas from one of the oldest art museums in the US with one of the world's edgiest research labs? Sensors bringing eighth-century Tang dynasty Chinese tomb guardians to life? Foldable electric cars vs 18th century Japanese palanquins? Quite simply: serendipity! Juliette Fritsch (Peabody Essex Museum) met Stacie Slotnick (MIT Media Lab) in a tent in a muddy parking lot at last year’s SXSW Interactive. It might seem that they’d have little overlap in their daily work, but after chatting over a banana piano, they found many possible collaborative opportunities between their very different organizations. Founded in 1799 by Salem's globe-trotting merchants, PEM's now a 21st-century museum with 1m+ objects of art, culture, and creativity. In its third decade, the Media Lab is home to more than 200 researchers exploring antidisciplinary research where anything is possible. Together we’re exploring potential collaborations bridging historic and 21st century tech.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP19074

Speakers
avatar for Juliette Fritsch

Juliette Fritsch

Chief of Education & InterpretationPeabody Essex MuseumMuseum and historic environment learning and interpretation professional; over 15 years in the field working for complex, high profile organisations. Directing education and interpretation strategy embedded through the Peabody... Read More →
avatar for Stacie Slotnick

Stacie Slotnick

Asst Dir of CommunicationsMIT Media LabStacie Slotnick is assistant director for digital and internal communications at the MIT Media Lab. She's been at the Media Lab since 2001 (before Twitter, before Facebook, before the iPhone, before...you get the idea). She's watched communications... Read More →


Tuesday March 11, 2014 9:30am - 10:30am CDT
Omni Downtown, Lone Star

9:30am CDT

Real World Data: Lessons from Texas Prisons
The Texas Tribune deals with government data ranging from thousands to millions of rows and every data set has one thing in common: there's next to nothing in common. This talk shows you the process for consuming government data to build a news application using the Texas Tribune's Prison Inmate news app as a back drop for what we've learned and the processes we have in place.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP26142

Speakers
avatar for Travis Swicegood

Travis Swicegood

The Texas TribuneTravis Swicegood has spent a decade and a half in the technology industry with a focus on the web. Originally from El Paso, he has worked for startups targeting everything from electronic medical records to customer relationship management to social networks. He came... Read More →


Tuesday March 11, 2014 9:30am - 10:30am CDT
Four Seasons, San Jacinto Ballroom

9:30am CDT

The C in CMO Stands for Cojones
Have you got the cojones to be a change agent and lead your company in the age of the digitally enabled, socially connected customer? Do you have what it takes to become the 21st century CMO?
It’s not easy being a marketing leader, but it’s more challenging when the world is moving faster than your company. Think about it: customers have changed dramatically in the past five years. In fact, they have changed dramatically in the past six months! Has your approach to connecting with those customers changed? If not, your brand is rapidly losing ground in the race to engage customers. Whatever your status within the marketing department, you should be the change agent that brings your brand ahead of trends.
Author of The CMO Manifesto and CEO of nFusion, John Ellett has helped marketing leaders from Fortune 500 firms to startups define their change journeys. He knows just what it takes to lead an organization through change and the cojones needed to accelerate a marketer’s career.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22499

Speakers
avatar for John Ellett

John Ellett

CEOnFusionJohn Ellett has a passion for encouraging and supporting marketing leaders who have the courage to be change agents in their organizations. As CEO of nFusion, a digital marketing agency based in Austin, Texas, John has had the privilege of helping some of the country’s... Read More →



Tuesday March 11, 2014 9:30am - 10:30am CDT
Hilton Austin Downtown, Austin Chamber Offices

9:30am CDT

The Digital Health Bubble: Is It About to Burst?
In recent years, a huge amount of money has flowed into projects focused on digital health, fueled by the knowledge that the needs of patients and physicians have historically been poorly served by online tools and systems. However, despite the flurry of activity, the world of digital health may not be as well as it appears. Many projects are similar in scope, have weak business models or appear to be developed in isolation and not connected to the existing health system. The phrase “pending bubble burst” is increasingly being whispered in different circles. Through this panel, seasoned investors, analysts and entrepreneurs will tackle the question that is on everyone’s lips – is the digital health bubble about to burst and if so, what will the future hold?

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24349

Speakers
avatar for Jane Sarasohn-Kahn

Jane Sarasohn-Kahn

Health Economist, Advisor, Trend WeaverTHINK-Health and Health Populi blogI'm a health economist and advisor working at the intersection of health, technology, and people. I work with organizations throughout the health ecosystem, from food and technology to providers, plans, pharma... Read More →
avatar for Marco Smit

Marco Smit

Managing DirNIHPMarco is a strategic and results-oriented, entrepreneurial leader with 20 years of success identifying, building and bringing to market new growth platforms in health-tech, consumer, and life sciences markets in the US, Asia, and Europe.
avatar for Robert Stern

Robert Stern

CEO@PointofcareRobert Stern, MA is the founder and CEO of @Point of Care, a point-of-care decision-making mobile platform for HCP’s that also connects patients’ with their HCP’s via a companion patient app to monitor patient progress between office visits. Stern is also the... Read More →


Tuesday March 11, 2014 9:30am - 10:30am CDT
Hilton Austin Downtown, Salon B

9:30am CDT

The Made in America Story: Many Sides to the Tale
It almost sounds like the beginning of a stale joke: What do a designer brand, a regional non-profit focused on supporting local manufacturers, a platform where American “designs are shared, celebrated and sold”, a topnotch blogger and fashion strategist, and an organization created to “promote, preserve, and save" NYC as "fashion capital of the world” have in common? The answer is amplifying and promoting design and manufacturing in the U.S. “Made in America”, and the sentiments the phrase evokes, is on the rise - in the media, in dinner conversations and in product labeling. Following the tragedy of 9/11, a supposed manufacturing resurgence was expected to take place amidst soaring patriotism. But statistics show it petered out. What’s different now, what's being done to reclaim the U.S. foothold in design and manufacturing, why is this important on a global scale, and how important is the consumer to the movement? This diverse panel of impassioned leaders are excited to share.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP26702

Speakers
avatar for Erica Wolf

Erica Wolf

Dir of Special ProjectsNanette LeporeErica Wolf is Director of Special Projects at Nanette Lepore and Executive Director of the trade organization Save The Garment Center. After attending the University of Michigan to study business and psychology, Erica began her career as a buyer... Read More →


Tuesday March 11, 2014 9:30am - 10:30am CDT
Hyatt Regency Austin, Texas Ballroom 1-4

9:30am CDT

Women on Boards: Binders Full of Women
Research has shown that increased gender diversity on boards leads to better boards and more productive companies with higher earnings. Only 11 women serve on the boards of Fortune 500 companies, even though in many categories women are the primary customers. At this rate, it will be at least 2070 for gender parity. There is not a supply issue, "there are binders full of women" who are qualified. Instead there appears to be a combination of institutional and other barriers that prevent organizations from actively pursuing and elevating women to board service. A number of countries outside the US have implemented guidelines or mandates for quotas in the name of better board governance.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP25208

Speakers
avatar for Theresia Gouw

Theresia Gouw

PartnerAspect VenturesTheresia Gouw is an engineer, an experienced entrepreneur, and successful investor in the new mobility space, focused primarily on Consumer, Social Commerce, and Security opportunities.
avatar for Jody Greene

Jody Greene

Chic CEOJody Greene has been a professional marketer and entrepreneur for more than a decade. After leading a marketing team at a San Diego based technology company and launching her own personal shopping venture, she teamed up with business partner Stephanie Burns to become co-owner... Read More →
avatar for Fran Maier

Fran Maier

DirTRUSTeFran Maier is serial entrepreneur and brand builder with nearly 20 years experience in internet businesses. She currently serves as Founder and Chair of the Board of TRUSTe, the leading privacy trustmark and solutions provider as well as Senior Consultant (marketing) for... Read More →



Tuesday March 11, 2014 9:30am - 10:30am CDT
Hilton Austin Downtown, Salon E

11:00am CDT

#EsuranceSave30: Why 5 Million Tweeted in 36 Hours
On Super Bowl Sunday, the insurance company Esurance purchased the first commercial after the game. In this ad, actor John Krasinski announced that Esurance saved $1.5 million by purchasing this first spot and was going to give it away in a Twitter sweepstakes. Within 36 hours, the hashtag #esurancesave30 broke Twitter records. More than 5.4 million people used the hashtag, it received 2.6 billion social impressions and Esurance gained 261,000 new followers. And, it was the most Tweeted hashtag during the Super Bowl and the top trend on Twitter for 2 days.
Join Esurance VP of Advertising Nancy Abraham and Leo Burnett’s VP/Account Director Josh Raper as we give SXSW delegates an exclusive look the most Tweeted about brand in the Super Bowl. With a small team of 10 core Leo Burnett team members, this seminar will give a behind the scenes look into what goes into creating, executing and managing a real-time marketing initiative of this caliber.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP28779

Speakers
avatar for Nancy Abraham

Nancy Abraham

VP of AdvertisingEsuranceAs Vice President of Advertising for Esurance, Nancy is responsible for consumer communications and advertising for all acquisition efforts.
avatar for Josh Raper

Josh Raper

EsuranceJosh Raper is the Vice President, Account Director at Leo Burnett and currently works on the Esurance business. Over the past 12 years in advertising, Josh has worked across accounts, disciplines and the country. Josh has worked for major clients including T-Mobile, HP, InBev... Read More →


Tuesday March 11, 2014 11:00am - 12:00pm CDT
Hilton Austin Downtown, Salon B

11:00am CDT

A Sound Collaboration: Audio in the Design Process
Wondering about the methods and benefits of integrating sound from the very beginning of a production? Want to learn how to remove the language barrier between you and the composer and sound designer in order to achieve a successful collaboration? Presented by two veterans in the field of interactive audio and audio production, this presentation will cover what it means to design a project with music and sound from the ground up for live, linear, and interactive media including games, film & TV, live productions, mobile apps, and web development. Learn the ins and outs of how you can integrate composers and audio specialists into your projects in the pre-production phase and promote healthy collaborations between the design/production team and the audio team, as well as the notion of sound concepting and what it means to create an audio aesthetic, thereby designing ways in which audio can contribute to a deeper meaning within your project and further its artistic aims.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22383

Speakers
avatar for Patrick Pennefather

Patrick Pennefather

Sr LecturerSimon Fraser University/MDM ProgramPatrick is the first prototype of the Centre for Digital Media Cyborg initiative. The goal is to transfer 25 years of industry experience in sound and composition for live and digital entertainment arenas to an educator who facilitates... Read More →
avatar for Chanel Summers

Chanel Summers

Co-FounderSyndicate 17Chanel Summers began her career as a pioneering designer and producer of video games, developing a wide variety of innovative products at early industry-leading companies such as Mindscape, Velocity and Mattel Media. Recruited to Microsoft in the late '90s, Chanel... Read More →


Tuesday March 11, 2014 11:00am - 12:00pm CDT
Omni Downtown, Longhorn

11:00am CDT

Actionable Gamification - Beyond Points & Badges
While talks on theory and the promise of Gamification run rampant, very few of them provide the necessary tools to turn knowledge into action that deliver a strong Return on Investment for companies. As a Gamification Pioneer and International Keynote Speaker (including regular guest lecturing at universities such as Stanford University), Yu-Kai Chou explains the reason why so many gamification campaigns fail and introduces the Complete Gamification Framework: Octalysis to use as a tool to implement Gamification design for any process. Octalysis is based on the premise that just having “game elements” does not necessarily make something fun, which is why most games are not successful. Instead of focusing on game elements like PBLs (Points, Badges, and Leaderboards), Octalysis breaks down motivation into 8 Core Drives that compel and motivate people to engage and learn through game techniques.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP20636

Speakers
avatar for Yu-kai Chou

Yu-kai Chou

PartnerEnterprise Gamification ConsultancyYu-kai Chou is a Gamification Pioneer (since 2003), International Keynote Speaker and Occasional Guest Lecturer for Stanford University. He is consistently rated a Top 3 Gamification Guru in the world (by UK-Based Leaderboarded), and is a... Read More →



Tuesday March 11, 2014 11:00am - 12:00pm CDT
Austin Convention Center, Ballroom A

11:00am CDT

Changing the Changemakers: Non-Profit Innovation
Pre-internet-era institutions gave us things like the Clean Air Act, Women's Suffrage, an end to slavery, and the Civil Rights Act. But times have changed and these organizations weren't built to move at the speed of the internet.
Today change is increasingly being lead by individuals, activists, and start-up groups -- not just name brand change-making organizations.
Find out how current and past staff from well-established organizations like UNICEF, Greenpeace, Oxfam, and the Sierra Club are pursuing radical changes in order to thrive and survive in this new landscape. We'll hear from staff leading innovation projects, labs, and transition teams at each of these organizations for a discussion on how institutions are using tech to adapt and break through.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP23538

Speakers
avatar for Karina Brisby

Karina Brisby

EU DirCore CollaborationKarina has been at the heart some of the world's biggest social justice campaigns over the last 15 years including; Make Trade Fair, Control Arms, Make Poverty History, In My Name, Tck Tck Tck and many more. In 2009, Karina co-founded the Voice Blogging Project... Read More →
avatar for Michael Grenetz

Michael Grenetz

Dir of Digital InnovationSierra ClubOver a decade of campaign and digital expertise, Michael has founded, advised and worked at a wide variety of successful NGOs and social ventures throughout the country. Currently Director of Digital Innovation for Sierra Club where he develops... Read More →
avatar for Michael Silberman

Michael Silberman

Global DirMobilisation LabMichael Silberman is the Global Director of the Digital Mobilisation Lab at Greenpeace. The "MobLab" exists to transform how campaigns are fought and won, pioneering a powerful new era of people-powered strategies that amplify campaign impact and create positive... Read More →



Tuesday March 11, 2014 11:00am - 12:00pm CDT
Austin Convention Center, Room 10AB

11:00am CDT

Creativity in Innovation & Entrepreneurship
In today’s highly competitive landscape, success often depends on the vitality of the creative process. From music to entertainment to technology, creativity is essential to producing and maintaining a competitive edge. Content and design-driven industries have long relied on creativity to thrive, and increasingly, businesses across industry are dependent on driving creative disruption and innovation in the process of continuous reinvention. Bob Safian, editor and managing director of Fast Company, will lead a discussion with John Maeda, Design Partner at KPCB and former president of Rhode Island School of Design, examining creativity at the intersection of innovation and entrepreneurship. The pair will provide insights and lessons learned on how to flex this often elusive muscle and harness it for real results.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27583

Speakers
avatar for John Maeda

John Maeda

Design Partner @ Kleiner Perkins Caufield & ByersKleiner Perkins Caufield & ByersJohn Maeda is Design Partner at Kleiner Perkins Caufield and Byers, where he works with KPCB’s entrepreneurs and portfolio companies to build design into their company cultures. He served as the 16th... Read More →
avatar for Robert Safian

Robert Safian

Editor in ChiefFast CompanyRobert Safian is editor and managing director of the award-winning monthly business magazine Fast Company. He oversees all editorial operations, in print and online, and plays a key role in guiding the magazine's advertising, marketing, and circulation efforts... Read More →


Tuesday March 11, 2014 11:00am - 12:00pm CDT
Hilton Austin Downtown, Salon C

11:00am CDT

Crowdfunding Real Change for Girls & Women
We all believe in equality for girls and women. #Duh. Yet less than 7% of funding goes to girls and women's causes, and one in four organizations that work on those issues is in danger of closing. To solve that problem, we created Catapult.
Catapult is a new crowdfunding site which connects people who care about justice with organizations working on the frontline for girls and women around the world. In its first year, Catapult achieved incredible results -- raising millions for nonprofit partners' projects around the world.
We believe it’s important that we find ways to work differently to advance the cause of girls and women’s rights. It’s time to get out of the bubble that gender equality has been stuck in, stop talking to ourselves, and reach out to new audiences, embracing innovative new ways of collaborating and communicating.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27446

Speakers
avatar for Maz Kessler

Maz Kessler

Founder & Creative DirCatapult SystemsMaz Kessler is Catapult's Founder. After working as a songwriter/producer in New York's downtown music scene at the center of the digital music revolution, she then worked in the tech sector for 10 years, pioneering social and voice interfaces... Read More →
avatar for Tyler LePard

Tyler LePard

Sr Digital StrategistCatapult Sports pty ltd.Tyler LePard is the Senior Digital Strategist for Catapult, a new crowdfunding platform to advance the lives of girls and women around the world. Tyler is an accomplished digital strategist and communications professional, with a decade... Read More →



Tuesday March 11, 2014 11:00am - 12:00pm CDT
Austin Convention Center, Room 6AB

11:00am CDT

Debating Internships: The Value of Unpaid Work
When Eric Glatt sued Fox Searchlight Pictures and won, the media took notice. More than a dozen lawsuits quickly followed from disgruntled interns at other companies. Some employers have responded by cancelling their internship programs. What is the true value of unpaid work?
We’ll debate the issue from three perspectives: Intern, Employer, and a major University. Our featured employer has hired over 200 interns since 1998. Our University Career Services expert works with 1000s of computer science students and 100s of employers each year. Our former Intern worked in the film industry, and is now an advocate working to end exploitative unpaid internships.
Our experts will discuss changing ideas, recent labor rulings, and company best practices surrounding internships. We welcome a lively debate & Q&A!

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP21090

Speakers
avatar for Heather Carmichael

Heather Carmichael

Business Dev DirKelleher Communications IncHeather Carmichael is CEO of Kelleher Communications, a business-consulting firm that specializes in managing startup growth, media relations, and guerrilla business development. She works with organizations up to 1000 employees; energizing... Read More →
avatar for Eric Glatt

Eric Glatt

Law Student & Public Interest FellowGeorgetown University Law CenterEric Glatt is an advocate working both to end exploitative, often illegal, unpaid internships and to foster dialogue about a framework for the school-to-work transition that is more ethical, inclusive, and economically... Read More →
avatar for Tiffany Grady

Tiffany Grady

Assoc Dir of AcademicsUniversity of Texas at Austin Department of Computer ScienceTiffany Grady serves as the Associate Director for Academics in the Department of Computer Science at the University of Texas at Austin. She oversees recruiting, retention, diversity, course planning... Read More →



Tuesday March 11, 2014 11:00am - 12:00pm CDT
Courtyard Marriott, Rio Grande Ballroom

11:00am CDT

Demystify the Millennial: It’s Not Academic
For perspective on the future of online behavior, marketers look to the 18- to 24-year-old Millennial group - the “digital native generation” born around the same time as Google. However, Millennials do not wholly represent the evolving college student community or their varied online activities. This session explores how Millennials and the emerging New Student consume media of all flavors, interact with peers through social media and mobile technology and act as the drivers of next year’s innovations. This is not an academic exercise. It is not theory. Our speaker’s insights are enriched by real-world, online and personal interactions with a higher ed community including 900 college stores across the country. Sponsored by IRCE.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27065

Speakers
avatar for Roe McFarlane

Roe McFarlane

Sr VP, Prod Dev, MktgFollett Higher Education GroupRoe is responsible for online product strategy and innovation of FHEG’s retail e-commerce solutions in service to universities, students and institutions across North America. He oversees marketing, e-commerce technology, efollett.com... Read More →



Tuesday March 11, 2014 11:00am - 12:00pm CDT
Hilton Austin Downtown, Salon D

11:00am CDT

Designs Everyone Loves Everywhere
With the expansion of web design in Israel, there's been an explosion of new fonts as traditional fonts designed for the Torah are supplemented with modern and futuristic fonts. Gaining international attention, some of the work has been showcased at the Museum of Modern Art.
Cultural design aesthetics have become less isolated and influence each other to evolve a global design standard as technology spreads. Differences between countries in aesthetics and interactions continue to meld. What is the future of international design? How can we design an experience that people feel connected to and love regardless of their location?

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP23787

Speakers
avatar for Elizabeth Jensen

Elizabeth Jensen

UX/Visual DesignerIBMElizabeth Jensen is a User Experience and Visual Designer at IBM. She's worked with designers around the world to create software solutions released in more than 170 countries. She teaches visual design and design development to other IBMers and has helped hire... Read More →


Tuesday March 11, 2014 11:00am - 12:00pm CDT
Four Seasons, Four Seasons Ballroom

11:00am CDT

Facial Recognition: The Good, the Bad & the Ugly
With the advances in smartphones and imaging technology, cameras are everywhere, but is software keeping pace with the massive increase? One of the most intriguing and promising new technologies is facial and object recognition. What happens when image capture, editing and sharing actually becomes intelligent as devices begin to really understand and extract deep insights from the pixels? Facial recognition technology now powers everything from device activation to photo selection to portrait enhancement. Applying for a job or looking for a date online? Put your best face forward. Trying to find every photo of Fido in your 5,000+ library of images? Easy. But how do you feel about cameras everywhere, tracking your visit to a local park or shopping mall? Join me for a look at the promise and provocation of emerging new uses of facial recognition technology. In this session we will explore how smart imaging is extending and enhancing our human visual expereince.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24766

Speakers
avatar for Caroline Tien-Spalding

Caroline Tien-Spalding

Sr Dir of MktgArcSoft IncAs Senior Director of Marketing for ArcSoft consumer imaging applications and photography black belt, Caroline Tien-Spalding is always looking to turn pixels into magic pixy dust. Caroline has built an impressive track record of success in the mobile app and... Read More →


Tuesday March 11, 2014 11:00am - 12:00pm CDT
Hyatt Regency Austin, Texas Ballroom 1-4

11:00am CDT

Faster than Real-Time: Predictive Marketing
Every leading brand recognizes the necessity of social marketing to reach and engage customers, but so far this activity has mostly focused on listening and response. It’s reactive rather than proactive. But new real-time predictive techniques enable anticipation of change before it happens. This opens to the door to marketing in faster than real-time, marketing ahead of the curve.Whether determining when to publish, what keywords to buy, what consumers want, the direction of sentiment, or how to allocate budgets for best ROI, predictive marketing techniques offer a key competitive advantage. But predictive marketing requires new tools and methodologies, many of which are only starting to emerge. This panel brings together top marketers and digital strategists to discuss the next big revolution in marketing: predictive technology. Panelists will share their most effective tools and approaches to predictive marketing as well as case studies and examples from leading brands.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP25467

Speakers
avatar for Selcuk Atli

Selcuk Atli

Co-founder & CEOBoostableSelcuk is co-founder and CEO of Boostable that makes advertising easy for sellers on marketplaces. He previously founded SocialWire that helps top online retailers automate their product ads on Facebook. Selcuk is a Fulbright scholar, endeavor entrepreneur... Read More →
avatar for Bill Ingram

Bill Ingram

VP of Adobe Analytics & Adobe SocialAdobeAs vice president of Adobe Analytics and Adobe Social, Bill Ingram oversees the strategic direction and development of two of the six solutions that comprise Adobe Marketing Cloud. Adobe Analytics is the industry’s most widely utilized and... Read More →
avatar for Nihal Mehta

Nihal Mehta

CEOlocalresponseNihal Mehta is a Founding General Partner at ENIAC Ventures. He has over 13 years experience in innovating marketing technologies through founding five startups to date.
avatar for Nova Spivack

Nova Spivack

CEOBottlenose IncCEO and co-founder of Bottlenose - next-generation live social intelligence



Tuesday March 11, 2014 11:00am - 12:00pm CDT
Hilton Austin Downtown, Salon E

11:00am CDT

From Human-Centered to Life-Centered Design
As designers, whether we’re creating packaging, products, or places, we usually think first of human purpose and pleasure. Nature’s elegance inspires us with beautiful forms, folds, spirals, patterns, shapes, layers, materials and colors—immeasurably enriching human imagination. But three current opportunities in design prompt us to also seek guidance from nature: environmental impact, complex systems, and new technologies for making.
We have been taking a broad look at how the explosion in biological knowledge can be informative for design in regards to these three different opportunities. In this sense we tend to talk about ‘nature’ as encompassing all living organisms on earth, their interactions, behaviors, systems, and incredible diversity. We are excited about how looking to nature can change not only what we create but also the way we think, and the way we make.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP21775

Speakers
avatar for Jane Fulton Suri

Jane Fulton Suri

Partner & Chief Creative OfficerIDEOJane Fulton Suri is a Partner and Chief Creative Officer at IDEO. As such, she’s responsible for evolving excellence in content and craft, human insight, and design thinking in service of clients worldwide. Jane came to IDEO with a background... Read More →



Tuesday March 11, 2014 11:00am - 12:00pm CDT
Omni Downtown, Capital Ballroom

11:00am CDT

Future Foods: New Cuisine for a New Age
The term “processed food” is associated with Twinkies, fluorescent orange cheese, awful additives and heart-attack inducing trans fats, but it doesn’t have to be that way. New technology and advancements in 3D food printing, thermoplastic extrusion and bioreactor grown “test tube” meat are producing some remarkable, tasty and healthy delicacies that are as good for the planet as they are for your body. Research has shown that meat production is wreaking havoc on our planet. The future world of food will address this, with better precision, compounds and machines and practices, making room for organic and sustainably grown fare. Imagine meats from extruders and bioreactors that are indistinguishable from the real thing, yet contain no saturated fat and require no animal sacrifice. Envision portable kitchen appliances that can instantly deliver a vast variety of dishes matched to your taste, health profile and caloric requirements. Part of the IEEE Technology for Humanity Series.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP20607

Speakers
avatar for Pablos Holman

Pablos Holman

InventorIntellectual Ventures
avatar for Glenn Zorpette

Glenn Zorpette

Exec EditorIEEE SpectrumAs executive editor of IEEE Spectrum magazine, Glenn manages the print editorial department and works with the art director on covers and article illustrations. He first joined the staff in 1984, and worked at the magazine for 11 years. He has won dozens of... Read More →



Tuesday March 11, 2014 11:00am - 12:00pm CDT
Radisson Town Lake, Riverside Ballroom

11:00am CDT

How to Capitalize on OPEN DATA
This panel will present an engaging and balanced discussion about the impact of open data on the real world of information usage and consumption. The panelists each have years of experience in harnessing open data for the benefit of consumers. We will discuss sources of open data, and how to find and bring value to the marketplace. Some say that all information should be free; others try to bring open data under private ownership. What is the best open data model to encourage entrepreneurship and maximize consumer access to information? Aman Bhandari will moderate the views across this panel.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP18748

Speakers
avatar for Michael Atkin

Michael Atkin

Managing DirEnterprise Data Management CouncilMike has been a financial information industry advocate for over 25 years. He is currently the Managing Director for the Enterprise Data Management Council – a business forum for financial institutions, data originators and vendors on... Read More →
avatar for Aman Bhandari

Aman Bhandari

Global Dir of Strategic AlliancesMerckAman Bhandari works at the White House Office of Science and Technology Policy where he is a Senior Advisor to the U.S. Chief Technology Officer. While in government he worked on a variety of domestic and global health policy issues and national... Read More →
avatar for Susan Strausberg

Susan Strausberg

Co-Founder9W Search Inc


Tuesday March 11, 2014 11:00am - 12:00pm CDT
Hilton Austin Downtown, Austin Chamber Offices

11:00am CDT

Innovation Gatekeepers of the Digital World
In today’s digital world, entrenched incumbents from the past are still bumbling around, getting in the way of creativity. We see music labels get in the way of artists and listeners, internet service providers purposely keeping speeds limited. At the same time, we have had an influx of new organizations, thinkers, and users take the helm in developing platforms to facilitate a direct form of creativity and consumption. Whether its through organizations like CASH Music, or the new crowdfunded websites such as Kickstarter or indiegogo, the internet has also allowed creators of any size to have a chance at a global impact. In this panel, we’ll discuss the ancient incumbents and explore the impact of their gatekeeping. Sponsored by Glen Echo Group.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27905

Speakers
EF

Elizabeth Frazee

Co-FounderTwinLogic Strategies LLPElizabeth Frazee is Co-Founder of TwinLogic Strategies. With over twenty years of government affairs and industry experience, including Vice President of Public Policy at AOL TimeWarner and also Director of Government Relations at the Walt Disney... Read More →
avatar for Katie McAuliffe

Katie McAuliffe

Federal Affairs MgrAmericans For Tax ReformKatie McAuliffe is Federal Affairs Manager at Americans for Tax Reform and Executive Director of its affiliate group, Digital Liberty. Her research and advocacy efforts focus on intellectual property issues, such as copyright and patent reform... Read More →
avatar for Ali Sternburg

Ali Sternburg

Policy CounselComputer & Communications Industry Association (CCIA)Ali Sternburg is Public Policy & Regulatory Counsel at the Computer & Communications Industry Association (CCIA). She initially joined CCIA as a Legal Fellow in June 2011, and focuses on online copyright issues and... Read More →
avatar for Rachel Wolbers

Rachel Wolbers

Legal CounselUS House of RepresentativesRachel attended The George Washington University for her undergrad where she majored in International Economics and then went on to Case Western Reserve University School of Law. At Case Western, Rachel served as the Managing Editor of the Journal... Read More →


Tuesday March 11, 2014 11:00am - 12:00pm CDT
Lamberts, Lamberts

11:00am CDT

Measure This; Change the World
Authenticity and deception - two constructs at the root of all interest in social media. Am I credible online? Am I really engaging my audience? How can I weed out fakes and troublemakers? How can I identify valued long-term customers?
With many metrics to add, subtract, and multiply, successful marketers, entrepreneurs, and analysts are doing so 'til the cows come home. Meanwhile social scientists take an opposite approach, testing 1-2 correlates of a given metric in carefully controlled settings. It’s time to bridge these worlds. This panel presents findings and tips from scientific investigations with practitioners on counterpoint discussing how the theoretical rubber meets the real world road.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP21483

Speakers
avatar for Cindy Chung

Cindy Chung

Sr Research ScientistIntelCindy K. Chung received her Ph.D. in Social and Personality Psychology at The University of Texas at Austin where she held a research position before joining Intel. Her research is focused on the quantitative assessment of personality, psychological states... Read More →
avatar for Jeff Hancock

Jeff Hancock

Full ProfessorCornell UniversityJeff Hancock is a Full Professor in the Departments of Communication and Information Science, where he is co-Chair, and he is the co-Director of Cognitive Science at Cornell University. He is also the Associate Editor of the journal Discourse Processes... Read More →
avatar for Kate Niederhoffer

Kate Niederhoffer

FounderKnowable ResearchFounder: Knowable Research. Co-founder, Sooth. Previously: Strategy, Dachis Group; Measurement Science, Nielsen Company; BuzzMetrics. Passionate about bridging business and psychology. Specialties: social psychology, text analysis, social intelligence tech... Read More →



Tuesday March 11, 2014 11:00am - 12:00pm CDT
Sheraton Austin, Capitol EFGH

11:00am CDT

SCOUT: Solving the Transit 'Last Mile' Problem
The hardest problem to solve in many aspects of civic infrastructure — from telecom to utilities to postal service — is the so-called Last Mile: How do you efficiently connect homes, offices and other individual "endpoints" to the larger grid you're building? When it comes to sustainable urbanism and transportation, this is a make or break issue. Rapid transit can get people to and from transport hubs, but can't solve home-to-hub and hub-to-destination travel needs. That's where the idea of SCOUT comes in—Standardized City-Optimized Utility Transport, a safe, compact, efficient personal vehicular solution for the Last Mile of commuting, designed around the needs of users and the limitations of rapid transit and urban life. But what might SCOUT look like? This panel of innovators will give their individual takes on SCOUT and imagine how it might fill the transportation gaps in sustainable cities of the future.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22409

Speakers
avatar for Josh Hon

Josh Hon

Team CaptainTern BicyclesJoshua Hon is a founder and Team Captain at Tern where he focuses on the development of sustainable urban transport.
avatar for Peter Treadway

Peter Treadway

co-founder, CTOActon GlobalPeter started ACTON 2 years ago in his garage. Since then, ACTON has grown to over 10 people team in Los Angeles and 10+ people team in Asia. ACTON focuses on portable personal mobility, products have been distributed to over 40+ countries. ACTON has... Read More →
avatar for Jeff Yang

Jeff Yang

Columnist, "Tao Jones"Wall Street Journal OnlineJeff Yang writes the column "Tao Jones" for the Wall Street Journal Online, and is Senior Vice President and Head of Multicultural Insights at the leading trends and futures consultancy The Futures Company, a subsidiary of the global... Read More →


Tuesday March 11, 2014 11:00am - 12:00pm CDT
Hyatt Regency Austin, Texas Ballroom 5-7

11:00am CDT

Sharing Rituals: Online Behaviors Shaping Reality
We spend our day sharing. Collectively, we upload 35 hours to YouTube every minute. In that that very same minute, we post 135,849 photos to Facebook. Even if we consider ourselves private sorts, chances are we're still “Liking” articles, retelling YouTube skits to friends, and engaging in the “collective present.” Recent studies suggest that the desire to share is physiologically embedded in us and is triggered by specific needs. But as new technologies have accelerated our ability to share, the “how, what, and why” of sharing has been intrinsically altered. Not only is this changing media and advertising, but we are also seeing this compulsion to share having real effects on our offline reality. Stacy Fuller, Head of Social innovation at Cake Group, and Maude Standish, Millennial trend forecaster, will explore the impact the culture of sharing is having on our daily lives.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP21939

Speakers
avatar for Stacy Fuller

Stacy Fuller

Head of Social InnovationCake Group15 years in the ad business, working in every facet from direct to digital to branded entertainment. A self professed social media fanatic, I turned my passion into the next phase of my career. I've now been working in earned media exclusively for... Read More →
avatar for Maude Standish

Maude Standish

FounderTarotMaude Standish is the cofounder of a Tarot, a Millennial trend insight company and sister company to Mistress Creative, an agency based in Venice, CA. Maude is also the Director of Strategy at Mistress Social, the social division of Mistress Creative that translates the... Read More →



Tuesday March 11, 2014 11:00am - 12:00pm CDT
Sheraton Austin, Capitol ABCD

11:00am CDT

The International Space Orchestra
Nelly Ben Hayoun is Designer of Experiences at the SETI Institute. In 2012, Ben Hayoun assembled the world first International Space Orchestra (ISO) composed of space scientists from NASA Ames Research Center, SETI Institute (Search for Extraterrestrial Intelligence), Singularity University, and the International Space University.
Together they performed Ground Control: An Opera in Space, a 27-minute long performance on Apollo 11's mission control.
Members of the ISO include: LADEE NASA Flight Director Rusty Hunt, and NASA astronaut Yvonne Cagle.
ISO music was composed by: Damon Albarn of Blur, Bobby Womack, Beck, Penguin Café, Maywa Denki, Evan Price, with a libretto by Bruce Sterling and Jasmina Tesanovic.
On 4 August 2013, the ISO recordings were launched from Japan, broadcasting the ISO in space.
Nelly will explain her methods and results, and shows off some highlights from this cosmic-sized work.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP20697

Speakers
avatar for Nelly Ben Hayoun

Nelly Ben Hayoun

Dir & UX DesignerSETI InstituteNelly Ben Hayoun has been called the “Willy Wonka of design and science” and she is on a mission to bring chaos, subversion and disorder into the design and the scientific world. An award-winning director and experience designer she works with leading... Read More →
avatar for Jasmina Tesanovic

Jasmina Tesanovic

AuthorWordPressJasmina Tesanovic is Serbian/USA author activist filmmaker and artist. She lives between Torino, Austin and Belgrade and writes in three languages, italian english and serbian



Tuesday March 11, 2014 11:00am - 12:00pm CDT
Omni Downtown, Lone Star

11:00am CDT

Type 3.0 – Intelligent Type for Publishing
Typefaces help you share, rant, tweet, post, publish and sell. They are the behind-the-scenes stars that portray your thoughts in visual language. Cast in the wrong role they may underperform or fail at this task yet may go unnoticed when they perform exceptionally well.
We’ve been fast-forwarding to screens that have higher, and higher resolution, on displays that have also shrunk or flexible, thanks to the proliferation of handheld and wearable devices. People expect to scan more content on less real estate. At the same time, the technology for designing and delivering typefaces has advanced rapidly. What does this mean for web designers who have had great fonts ready to use all these years, but no real technology support in which to play around with them?
From user experience to immersive reading, come learn about the latest practices in choosing the right typefaces and layout for a congenial digital experience.
Sponsored by Monotype.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP26921

Speakers
avatar for Steve Matteson

Steve Matteson

Creative Type DirMonotype25 years designing and producing typefaces for print and digital media including Microsoft's Segoe and Google's OpenSans and Droid families. Most recently working to improve the digital reading experience.
KS

Karl Stange

Global Fonts MgrPearsonGlobal Fonts Manager at Pearson


Tuesday March 11, 2014 11:00am - 12:00pm CDT
Four Seasons, San Jacinto Ballroom

11:00am CDT

Visually Turning Complexity into Clarity
Dogbert says to Diibert: "Information is gushing toward your brain like a firehose aimed at a teacup!" An extremely effective way to make sense of all this information is to find stories in the data and visualize them, which can speed comprehension, summarize the complex, show hidden relationships, reveal patterns and more.
And this is happening across all industries, from scientific and medical groups —who often have to explain complex information to a lay audience— to PR firms and other businesses who are looking for ways to engage, inform and motivate their markets.
We are a unique gathering of professional visual communicators who employ a wide variety of storytelling platforms (print, interactive and motion graphics) and visual tools (maps, graphs, diagrams, video, etc.) to do our jobs. We will explain our process for finding visual stories in the data, discuss the best technologies for doing what we do and illustrate how we build, plan and execute graphics.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP20373

Speakers
avatar for Ronnie Lipton

Ronnie Lipton

Info Design Author, Trainer, ConsultAuthor of three published books on visual communication, an information designer, and a content strategist, Ronnie focuses on the ideal mix of words, pictures, and presentation to tell clear stories that connect with the audience.
avatar for Graham Roberts

Graham Roberts

Graphics/Multimeda EditorThe New York TimesGraham Roberts is a Graphics/Multimedia Editor at The New York Times. He creates work for both print and digital editions, along with the diverse and talented NYT Graphics team.
avatar for Fernanda Viégas

Fernanda Viégas

Research ScientistGoogleFernanda Viégas is a computational designer whose work focuses on the social, collaborative, and artistic aspects of information visualization. She co-leads Google's "Big Picture" data visualization group with Martin Wattenberg. Her artistic visualizations... Read More →



Tuesday March 11, 2014 11:00am - 12:00pm CDT
Austin Convention Center, Ballroom BC

12:30pm CDT

Alternative Design Workflows in a 'PostPSD' Era
As responsive design and progressive enhancement become mainstream design practices, the decades old approach of using Adobe Photoshop to comp up page designs for clients is becoming increasingly irrelevant. A quick search online shows designers quickly clamoring for a better way to do their work.
Along with new tools to learn, there's also the challenge of acclimating a client base that has been used to seeing fully-rendered Photoshop designs for decades. How do these new practices benefit them?
This presentation looks at some "post-Photoshop" design practices and how they might fit into a designer's workflow. Additionally, Jeremy will share how a new design workflow has worked for his team at Clickfarm and how clients have received this new way of looking at their projects.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP21306


Tuesday March 11, 2014 12:30pm - 1:30pm CDT
Four Seasons, Four Seasons Ballroom

12:30pm CDT

Apple After Steve Jobs
Can a great company stay great after losing its visionary leader? For her new book "Haunted Empire," former Wall Street Journal Apple reporter Yukari Iwatani Kane interviewed nearly 200 company insiders, experts and business partners to unlock new information and insights into Apple's transition from legendary co-founder Steve Jobs to operations master Tim Cook. In conversation with Wall Street Journal Personal Technology Columnist Geoffrey A. Fowler, Kane will discuss the question on the lips of Apple watchers around the world: "Did Apple's vision die with Steve Jobs?"

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP28651

Speakers
avatar for Geoffrey Fowler

Geoffrey Fowler

Personal Technology ColumnistThe Wall Street JournalPersonal Technology Columnist for the Wall Street Journal newspaper, based in San Francisco.
avatar for Yukari Iwatani Kane

Yukari Iwatani Kane

AuthorHarper CollinsYukari Iwatani Kane is a veteran journalist with nearly fifteen years of experience covering the technology industry. As a reporter for the Wall Street Journal, she covered Apple during the last years of Steve Jobs's reign.


Tuesday March 11, 2014 12:30pm - 1:30pm CDT
Austin Convention Center, Ballroom BC

12:30pm CDT

Caught in the Act: Mobile Tech & Human Rights
As mobile phones spread across the globe, human rights activists are increasingly turning to mobile technology for help in documenting, visualizing, and prosecuting human rights abuses. Unfortunately, human rights violators often harness similar technologies to silence activists.
Come for a discussion of the current state of this struggle from both human rights practitioner and technologist perspectives, and learn what mobile technologies are needed to help tip the balance.
This panel will explore the human rights potential of mobile technologies that enhance the power of witnesses to human rights abuses, including citizen video, verifiable metadata, and crisis mapping.
We will also examine how repression is going mobile and being crowdsourced. For example, metadata from a video can be used to establish the perpetrator of a war crime, or to track down a dissident. Find out which technologies are being harnessed to tilt the scales in favor of the good guys.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP21063

Speakers
avatar for Sam Gregory

Sam Gregory

Program DirWitnessSam Gregory is the Program Director at the human rights group WITNESS, focused on empowering millions of people to use video and technology for human rights effectively and ethically. He launched the Webby-nominated Human Rights Channel on YouTube (youtube.com/humanrights... Read More →
avatar for Harlo Holmes

Harlo Holmes

Head of MetadataThe Guardian ProjectHarlo Holmes is a media scholar, software programmer, and activist. As research fellow with The Guardian Project, she primarily investigates topics in digital media steganography, metadata, and the standards surrounding technology in the social... Read More →
avatar for Christoph Koettl

Christoph Koettl

Emergency Response MgrAmnesty InternationalChristoph Koettl is the Emergency Response Manager at Amnesty International USA. He specializes in utilizing satellite imagery, mobile technology and citizen media for human rights research and advocacy. His expertise is in International... Read More →



Tuesday March 11, 2014 12:30pm - 1:30pm CDT
Austin Convention Center, Room 10AB

12:30pm CDT

Curation Is the Cure for Information Overload
We live in a world of data overload. When it comes to keeping up with the news, people don't want more content – they want what they need to know. To stay current and up to date, people need distilled, coherent information – not unfiltered feeds.
News curation is on the rise because it advances the understanding of news and offers context with convenience. With ever increasing news sources, people crave an independent broker to select the best stories and present them in easy-to-consume news bites. By combining the wisdom of human editors and the power of technology, it's possible to deliver richer and smarter news faster than ever.
In addition, curating news coverage from across the media spectrum is in demand as people have become more aware of a bias in the media and are therefore interested in understanding the nuances in reporting from various sources.
This session will discuss how curation is the cure for information overload and how it applies to both text and video.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP23753

Tuesday March 11, 2014 12:30pm - 1:30pm CDT
Sheraton Austin, Capitol ABCD

12:30pm CDT

From Lettuce to Warheads - Global Security & You
We heard from Acting Under Secretary of Arms Control and International Security Rose Gottemoeller at SxSW Interactive 2013, on the significant value placed on bringing citizens both in the US and globally, into the work of defining new ways of using technology and communities to reduce the global stockpile of nuclear, chemical, biological and conventional weapons. Dr. Brian Nordmann, Director of the Office of Verification and Transparency Technologies in the Bureau of Arms Control, Verification and Compliance at the U.S. State Department, will describe the types of capabilities and tools currently being sought to bring new approaches into the job of verifying historically significant treaties such as START, New START and others. He will cover a recent open challenge on “What Information Technology Tools and Concepts Can Support Future Arms Control Inspections?”, as well as discuss other ideas under consideration. It is hoped that significant discussion and audience engagement will res

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP21697

Speakers
avatar for Brian Nordmann

Brian Nordmann

DirUS Department of StateDr. Brian D. Nordmann is the Director of the Office of Verification and Transparency Technologies in the Bureau of Arms Control, Verification and Compliance at the U.S. Department of State. His Bureau’s overall mission is the control, reduction, and eventual... Read More →


Tuesday March 11, 2014 12:30pm - 1:30pm CDT
Austin Convention Center, Room 6AB

12:30pm CDT

Funded in Austin
Funded in Austin features Founder/CEO’s of three technology startups who have pursued and secured investment in their entrepreneurial ventures – one from crowdfunding, one from angel funding, and one from venture capital – totaling more than $302 million in funding. Together, we'll explore their in-the-trenches startup fundraising experiences. We'll share an in-depth and broad conversation around these three types of funding and the challenges and benefits of each from the Founder/CEO’s unique point of view. Funded in Austin is part of the SXSW Interactive Startup Village programming and the Startup Austin track, which highlights the robust startup, entrepreneur, and investor community that exists in Austin. Startup Austin allows current and future entrepreneurs to network with and learn from Austin's technology trailblazers and startups.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP25660

Speakers
avatar for Utz Baldwin

Utz Baldwin

CEOUbe, IncCEO of Plum (formerly Ube), Utz is a foremost expert on IoT / Connected home technologies. Formerly he served as Chairman & CEO of CEDIA, the global trade organization representing the connected home industry.
avatar for Cotter Cunningham

Cotter Cunningham

CEO & FounderRetailMeNotCotter Cunningham is the founder, president and CEO of RetailMeNot, Inc., the world's largest online coupon and deals marketplace. Founded in 2009, RetailMeNot, Inc. has grown to over 400 employees with offices in five countries and headquartered in Austin... Read More →
avatar for Shari Wynne

Shari Wynne

Founder, CEOIncubation Station & Mwr LegalShari Wynne Ressler is dedicated to connecting people to what they need to succeed. Shari is the Founder and Managing Director of Incubation Station, an accelerator of young consumer product brands dedicated to ignite and accelerate entrepreneur... Read More →


Tuesday March 11, 2014 12:30pm - 1:30pm CDT
Hilton Austin Downtown, Austin Chamber Offices

12:30pm CDT

Geordi La Forge Today? Video/Audio In Your Face
Star Trek's Geordi La Forge peaked our imagination on what head mounted computing might be. That Star Trek future is here today with the development of the virtual retinal display - a unique system that beams high resolution images to your retina. The result is high resolution imagery with no pixels, sub-12 millisecond latency and high fill factors. This can be combined with high fidelity audio with passive and active noise cancellation. The technology can be combined with wireless capabilities, galvanic sensors, pulse/ox sensors, pupil monitors, gyros, 9-way head tracking that can provide physiological and movement data to the game developer or film maker. The session's goal is to explore the edges of this new display and compute platform. The session is highly interactive and creative. We want to explore how fast we can bring Geordi La Forge into today's reality. The session also intends to discuss the implications of having biological and physiological "published".

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP995312

Speakers
avatar for Yobie Benjamin

Yobie Benjamin

COO & Chief Software OfficerAvegant CorpYobie Benjamin, Avegant (www.avegant.com), Chief Software Officer/Chief Operating Officer & Co-founder. Yobie’s experience has spanned startups to mega enterprise companies. Yobie was former Global Chief Technology Officer of Citibank’s... Read More →



Tuesday March 11, 2014 12:30pm - 1:30pm CDT
Hyatt Regency Austin, Texas Ballroom 5-7

12:30pm CDT

Getting to Why: Great Brands Create Great Experiences
Are you a mobile company, or a software company? An advertising company, or an analytics company? In today’s world, it just doesn’t matter. We don’t ask great brands what they are because we already believe in why they are.
Every technology company -- large or small -- is looking to create a lasting brand. The question is how? The key is understanding what makes you relevant, what delights your users, and why they should come back. Then you’re not just creating a product, but an experience that can be replicated many times over.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP17502

Speakers
avatar for Kathy Savitt

Kathy Savitt

CMOYahooKathy Savitt is Chief Marketing Officer, where she is responsible for Yahoo's branding and marketing worldwide.


Tuesday March 11, 2014 12:30pm - 1:30pm CDT
Hilton Austin Downtown, Salon E

12:30pm CDT

Hacking Meat: Why Insects Are the Future of Food
By 2050, there will be 2 billion more people on the planet and food security experts say that at today's rate of production, there won't be enough protein for everyone. Innovators are racing to find solutions to the looming food crisis with everything from lab-grown meat and synthetic eggs to edible insects.
In May 2013, the U.N. released a 200-page report on the potential of insects to solve the global food crisis. The U.S. startup community is answering the call to action with exciting new businesses at the forefront of the food revolution.
In this session, you'll mingle with the founders of Bitty Foods, the cricket flour baked goods company, insect-farm automation experts at Tiny Farms, and exotic insect-food supplier World Ento. We'll discuss the environmental and health benefits of edible insects, provide delicious foods to sample and answer all your burning questions about insects and the future of protein.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP23990

Speakers
avatar for Andrew Brentano

Andrew Brentano

Co-FounderTiny FarmsPassionate about technology and food, Andrew is an extreme optimist about most situations, particularly the potential for technology and design to improve lives. With a degree in Cognitive Systems and Linguistics, and a professional tenure in enterprise tech solutions... Read More →
avatar for Daniel Imrie-Situnayake

Daniel Imrie-Situnayake

CofounderTiny FarmsAfter lecturing in automatic identification and data capture technologies at England's Birmingham City University, Daniel moved to California to develop software for startups and big business. He became interested in entomophagy after researching agricultural automation... Read More →
avatar for Harman Singh Johar

Harman Singh Johar

FounderWorld EntoKnown as the Bug Guy, Harman Singh Johar is an entrepreneur with a passion for exotic cuisine and travel. Heavily influenced by the food insecurities that he was exposed to while traveling through India, he had the importance of food ingrained in him at a young a... Read More →
avatar for Megan Miller

Megan Miller

FounderBitty FoodsMegan is an avid foodie and fitness enthusiast who has been fascinated by bugs since the last 17-year cicada invasion during her childhood in Baltimore, Maryland. Her mentor and favorite professor at the University of Maryland was entomologist Dr. John Hellman, who... Read More →


Tuesday March 11, 2014 12:30pm - 1:30pm CDT
Radisson Town Lake, Riverside Ballroom

12:30pm CDT

It’s Crowded In Here: Fashion & Beauty Publishing
Whether you’re operating from the midtown high-rise of a corporate media giant or running a Wordpress blog out of your bedroom, growing an online publication comes with a complex set of branding, production, and growth challenges. This chat will focus on how to build a unique presence and foster a loyal audience in the increasingly saturated world of style publishing. We’ll discuss the tactics, tools, ups, and downs we’ve gone through in scaling our sites to reach millions of people. We have insights for publishers of all sizes, and we'll leave some time to take questions and talk shop.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP28643

Speakers
avatar for Mick Harper

Mick Harper

Cofounder & Digital DirectorInto The Gloss IncMick Harper co-founded the beauty site Into The Gloss, where he leads product, design, and tech development. Previously, he hopped around the internet building out fashion sites like the Man Repeller and the Glamourai after a few years... Read More →
avatar for Naomi Nevitt

Naomi Nevitt

Online Editorial DirTeen Vogue/Conde NastNaomi Nevitt is the Online Editorial Director of TeenVogue.com. She oversees content and social media strategy for the millennial-focused publication, which counts over 6 million teens and college students as online followers. She has also... Read More →


Tuesday March 11, 2014 12:30pm - 1:30pm CDT
Hyatt Regency Austin, Hill Country ABCD

12:30pm CDT

Let's Get Physical: Design + Embodied Cognition
Quips like, “that’s over my head”, “her looks could kill” or “he’s cold-hearted” reveal deep connections between our physical senses and our emotional experiences. Today scientists are discovering new truths about visceral understanding through language metaphors. Drawing on recent university studies and real world examples, IDEO Creative Director, Michael Hendrix, will give an entertaining presentation on how this offbeat, emerging science of embodied cognition applies to designers. He'll share how our bodies and minds are not separate, but unified and dependent, shaping our thoughts and experiences, and how this knowledge can help designers reignite their intuition and creativity to design better human experiences.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP21154

Speakers
avatar for Michael Hendrix

Michael Hendrix

Partner & Managing DirIDEOMichael Hendrix, a Partner and Creative Director at IDEO, leads the Boston studio. An accomplished graphic designer, he has received over 50 awards from major U.S. design associations and is in the permanent collection of the Cooper-Hewitt, National Design... Read More →



Tuesday March 11, 2014 12:30pm - 1:30pm CDT
Austin Convention Center, Ballroom A

12:30pm CDT

Privacy: We’re All in This Together
From government censorship that blocks content to legislation that hinders the Internet from being open and free to monitoring of online communications -- online privacy issues are becoming more complex, not less. There are economic consequences for the United States -- in just one very recent example, reports indicate that Edward Snowden’s revelations led to Internet traffic being routed away from the US and to other countries. Sponsored by Glen Echo Group.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27920

Speakers
LB

Leah Belsky

Senior Vice President of OperationsKalturaLeah is an experienced entrepreneur, executive, & internet strategist. Prior to Kaltura she worked at the World Bank and in China as the VP of Strategy and Product Dev. at Noank Media, a spin-off of the Berkman Center at Harvard. Leah completed... Read More →
avatar for Christian Dawson

Christian Dawson

Board ChairInternet InfrastructureChristian Dawson is Chief Operating Officer of web hosting provider ServInt In his current role, he is responsible for the overall management of ServInt's business operations. He was a founder of the Save Hosting initiative, designed to galvanize... Read More →
NL

Nancy Libin

PartnerWilkinson Barker Knauer LLPNancy is a partner at Wilkinson Barker Knauer, LLP, where she focuses on privacy law, cyber security, and other Internet-related legal and policy issues. Her clients include large technology companies, telecommunications companies, mobile app developers... Read More →
avatar for Laura Moy

Laura Moy

Staff AttyPublic Knowledge


Tuesday March 11, 2014 12:30pm - 1:30pm CDT
Lamberts, Lamberts

12:30pm CDT

Rejecting Mandated Fashion Trends of Mass Culture
The fashion industry can give thanks to the recent leaps and bounds of technology and production for making fast fashion possible. But while fast fashion brings fast commerce, it’s come at a cost to individual style and quality (not to mention social and environmental costs). Because the signatures of personal style – clothing, home goods and the like – are now made in mass, it’s become virtually impossible for consumers to express their individuality among a sea of clones. Has the homogenization of fashion reached a tipping point? Are consumers no longer willing to compromise quality of product or individual style for a cheaper cost? This panel will address how forward-thinking retailers and new online players like Redbubble, Scoutmob and Fab.com are changing the game of fast fashion and mass consumerism, giving independent designers a platform to reach people on a global scale while putting the power of choice and individualism in the hands of both creator and consumer.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP26550

Speakers
avatar for John Frechette

John Frechette

OwnerMADEJohn Frechette is the owner of MADE, a brick and mortar family of shops in Wyoming. Working with 130+ artists MADE focuses on handmade functional art.
avatar for Martin Hosking

Martin Hosking

RedbubbleMartin Hosking is Founder and CEO at Redbubble, an online marketplace helping over 250,000 artists reach over 10 million sets of admiring eyeballs each month. A creative writer and art lover at heart, he started the company in 2006 with the vision of creating a global platform... Read More →
avatar for Michael Tavani

Michael Tavani

Co-FounderScoutmobMichael is Scoutmob co-founder and head of product. Scoutmob is a venture-backed & nationally recognized local mobile company that was named one of the top apps in all categories by Wired and Mashable and one of the country's most promising companies by Forbes.Michael... Read More →
avatar for Shannon Whitehead

Shannon Whitehead

Sustainable Apparel ConsultantSustainable Apparel ConsultingShannon Whitehead is a sustainable apparel consultant, columnist for the Ethical Fashion Forum and board member of Fashion Revolution Day USA. In 2010, she co-founded {r}evolution apparel, a sustainable clothing company for... Read More →


Tuesday March 11, 2014 12:30pm - 1:30pm CDT
Hyatt Regency Austin, Texas Ballroom 1-4

12:30pm CDT

Shelves to Space: What Images Say About Our World
How does a photo of an onion in Delhi translate into countrywide price inflation? Conversely, how can a video from 500 miles above the Earth’s surface shed light on a humanitarian crisis unfolding in West Africa? From the proliferation of high-res photography on millions of smartphones worldwide to real-time video of the Earth’s surface from space, rapid advancements in imaging are not only changing how we share stories about the world around us, but tearing open an entirely new source of data.
Premise co-founder David Soloff teams up with Skybox Imaging co-founder Ching-Yu Hu for a panel moderated Harper Levine of Harper's Books to discuss how advances in imaging and technology are converging to unlock an entirely new stream of information. They’ll discuss the collection of image-based data streams from store shelves to space, and how they distill this data into transparent insights across a myriad of fields from macroeconomics and disaster relief to the global transport of goods.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP25548

Speakers
avatar for Ching-Yu Hu

Ching-Yu Hu

Skybox Imaging
avatar for Harper Levine

Harper Levine

OwnerHarper's BooksHarper Levine is the founder of Harper's Books, a rare book store and gallery in East Hampton, New York. A graduate of McGill University, Levine gave up a failed career as writer to pursue selling books, rather than creating them. Over the years, with growing emphasis... Read More →
avatar for David Soloff

David Soloff

Co-Founder & CEOPremiseDavid Soloff is co-founder of Premise, building machinery to help the human race better understand its own economic activity. Premise is backed by Google Ventures, Harrison Metal and Andreessen Horowitz, and serves some of the world's largest commercial, financial... Read More →



Tuesday March 11, 2014 12:30pm - 1:30pm CDT
Omni Downtown, Longhorn

12:30pm CDT

Taking It to the Street: Neighborhood As Interface
Civic tech, engaged artists, and makers are doing amazing things in their own silos, but what can happen when neighbors and creators step out of their spaces and collaborate? On a grassroots, neighborhood-by-neighborhood level, there’s great opportunity for civic technologists to collaborate with artists engaged in social practice, and for makers to prototype new products, interfaces, and experiences in urban spaces.
Our panel is a dialogue between these creators, exploring what can happen when civic-minded coders, artists, and makers work together. We’ll look at models like the Urban Prototyping festival, examples like SMS controlled holiday lights and DIY traffic counters, and discuss how to connect developers and artists for projects that reimagine their neighborhoods.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP23415

Speakers
avatar for Paul Davis

Paul Davis

StorytellerPaul M. Davis tells stories online and off about the intersections between civic life, the arts, data, and technology. He founded the consultancy and experiment tank CLADE: Digital Storytelling for Social Good, and currently blogs about data science and society for Pivotal... Read More →
avatar for Jake Levitas

Jake Levitas

Research DirSan Francisco Mayor's Office Of Civic InnovationJake Levitas is an organizer and designer who helps cities use new tools and approaches to work better. He is currently an Innovation Fellow in the San Francisco Mayor's Office of Civic Innovation. Prior to his work with... Read More →
avatar for Emily Wright

Emily Wright

Interaction DesignerTwilioEmily builds projects that communicate, whether it’s putting a phone number on the trees outside her SF apartment for passersby to text in colors to light up it’s branches (her neighborhoods favorite color is purple, apparently) or building a database... Read More →



Tuesday March 11, 2014 12:30pm - 1:30pm CDT
Omni Downtown, Lone Star

12:30pm CDT

The Algorithm Method: Love in the Social Media Age
Social media has made finding love easier: reconnecting with your college sweetheart on LinkedIn, broadcasting emotions on Twitter and maybe even finding our soul mate on a mobile app. But dating sites & social outlets facilitate infidelity & exploitation in a relationship as efficiently as they bring couples together. 2/3 of divorce cases have used evidence from Facebook. Tons of people learnt they were dumped by checking their ex’s FB status. A 2013 study shows people communicate more by text today than by phone.
Technology & digital media have changed the way we digest information and communicate. However, our love lives are possibly impacted most of all. We will cover many provocative topics such as how online dating creates endless dates, making it more difficult to achieve lasting love; the impact of technology on long distance relationships—Mashable reported on “Fundawear” by Durex; whether porn is ruining our love lives; whether technology has made cheating impossible & more!

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22602

Speakers
avatar for Julia Allison

Julia Allison

Media PersonalityThe Julia Allison BrandJulia Allison, 32, is a nationally recognized journalist, relationship expert, public speaker, former BRAVO star, Georgetown grad & 2008 WIRED cover girl. She is currently at work writing her first book, "Experiments in Happiness," to published... Read More →
avatar for Helen Fisher

Helen Fisher

Biological AnthropologistHelen Fisher, PhD, is a Biological Anthropologist at Rutgers University and Senior Research Fellow at The Kinsey Institute, Indiana University. She studies the evolution, brain systems (fMRI) and biological patterns of romantic love, mate choice, marriage... Read More →
avatar for Andrea Miller

Andrea Miller

CEOYourTangoAndrea Miller is the founder and CEO of YourTango, the premier media company dedicated exclusively to love and relationships. Its mission is to help people live their best love lives and be at the center of this never-ending conversation. YourTango presents compelling... Read More →



Tuesday March 11, 2014 12:30pm - 1:30pm CDT
Sheraton Austin, Capitol EFGH

12:30pm CDT

The Neurochemistry of Brand Love
Blood, brains & biochemistry. How can human physiology inform the next generation of marketing and effective storytelling in the digital world? Explore the latest science from the emerging field of neuromarketing and what it means for the future of brands. Join world-renowned neuroeconomist Dr. Paul Zak and INNOCEAN USA's Uwe Gutschow as they explore what human physiology tells us about a consumer’s ability to connect with brands. Dr. Zak and Uwe will explain how brands willing to dive into the world of neuroscience, economics, biology and psychology will see a rise in the bottom line. An on-stage illustration will show the powerful effect branding has on the human body.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP21838

Speakers
avatar for Uwe Gutschow

Uwe Gutschow

VP Digital & Engagement StrategyINNOCEAN USAFirst computer: ZX Spectrum 48k Language: BASIC Favorite toys: Leap Motion, Arduino Uno, Printrbot jr, Makey Makey
avatar for Dr Paul Zak

Dr Paul Zak

FounderThe Center for NeuroeconomicsPaul Zak Founder, The Center for Neuroeconomics Author, The Moral Molecule



Tuesday March 11, 2014 12:30pm - 1:30pm CDT
Omni Downtown, Capital Ballroom

12:30pm CDT

The Wrong Side of History - Worst Technology Ever
The Wrong Side of History - The Worst Technological Innovations of the Past, Present, and Future will explore the top 10 worst technologies through unfiltered debate between Heather Hinton, PhD (CTO, IBM) and Josh Alexander (CEO, Toopher). The debate will be moderated by Bob Blakley, PhD (Global Head of InfoSec, Citigroup). As the debaters are incredibly direct in nature, expect a very lively exchange, going way deeper than simply successes and/or effects on society, but diving into precedents and ethics associated with technologies ranging from mustard gas to Apple Newton.
TWSoH engages the technologies at a root level, but even more importantly, it strives to debate a philosophical framework to help define the lenses by which we examine technological innovation going forward.
This debate will bring old and new "things we tried to fix with technology" into the spot light an help inspire the creativity to build a more connected tomorrow, while reducing the probability of SkyNet.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24351

Speakers
avatar for Josh Alexander

Josh Alexander

CEOToopherIt's always ironic when the guy in charge of strategic vision wears glasses. Josh is Toopher's Co-Founder & CEO. Pair his deep and extensive background in strategy, security, and financial derivatives, and enough tech know-how to be dangerous, Josh keep Toopher rocketing... Read More →
BB

Bob Blakley

Global Head of Security InnovationCitigroup
HH

Heather Hinton

CTOIBMHeather is a well respected technical leader with a proven track record of innovation and thought leadership. She is able to match business requirements to technical solutions, articulating the business and technical risks and implications in a clear and concise manner. She... Read More →



Tuesday March 11, 2014 12:30pm - 1:30pm CDT
Sheraton Austin, Creekside

12:30pm CDT

Time: The Invisible Design Medium
As interaction designers, we design how people spend their time. Judging by the amount of distracted multi-tasking, stress from information overload, and struggle for work-life balance, we're doing a pretty bad job of keeping people in control of their time.
One reason that we suck at designing how people spend their time is that our core ways of representing how people interact with technology, such as user journey maps and flow models, fail to represent how people multi-task. We ignore the context of how people spend their time outside of our user journey and flows.
By ignoring the possibility that people have anything better to do than engage with our products and services, we often distract people instead of focusing their time on the people and interests that matter to them most.
As interaction designers, we need to recognize that our medium is time, and we need to become masters of our medium. We have the power and responsibility to redesign how people spend their time.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24432

Speakers
BG

Boaz Gurdin

Experience ResearcherEchoUserBoaz has been geeking out on tech news and UX events for a decade, yet somehow this is his first SXSW. He is currently a user researcher at EchoUser, where he does usability studies for clients such as Cisco and Oracle. Previously he was a program manager... Read More →


Tuesday March 11, 2014 12:30pm - 1:30pm CDT
Four Seasons, San Jacinto Ballroom

12:30pm CDT

Tips & Tools for Protected Connection
Whether you painstakingly work to keep your personal information offline, “lay it all out there” on the digital plain, or hold concerns for your children online, there are an array of options that can help you protect your privacy and better manage your identity online. This expert panel features seasoned digital security experts from IEEE, Internet Society (ISOC), Kantara Initiative, Tor Project and Forrester Research. We will explore the practices, tools, networks and policies that are helping users more effectively protect their digital identities. We will discuss common notions of the words “privacy” and “identity” and explore various interpretations that traverse concept, context and even social and personal politics. Participants will develop a more keen sense of their own definition of “private” and learn how to take a more active role in protecting personal data – for themselves, their community and future generations. Part of the IEEE Technology for Humanity Series.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP19728

Speakers
avatar for Joni Brennan

Joni Brennan

Exec DirIEEE-SA/Kantara InitiativeJoni has over a decade of service to the IEEE Standards Association (SA) and Industry Standards and Technology Organization (IEEE-ISTO) as a Senior Program Manager .Kantara Initiative Executive Director focusing on Technology Evangelism, Trust Framework... Read More →
avatar for Eve Maler

Eve Maler

Principal AnalystForrester ResearchEve Maler is a principal analyst at Forrester Research serving Security & Risk Professionals. She is an expert on emerging identity and security solutions, identity federation, consumer-facing identity and web access management, distributed authorization... Read More →
avatar for Karen Reilly

Karen Reilly

Dev DirThe Tor ProjectKaren Reilly is Development Director at The Tor Project, responsible for fundraising, advocacy, general marketing, and policy outreach programs for Tor. Tor is a software and a volunteer network that enables people to circumvent censorship and guard their privacy... Read More →
avatar for Robin Wilton

Robin Wilton

Technical Outreach Dir - Identity & PrivacyThe Internet SocietyWorking at the intersection of technology and policy, on issues of digital identity and online privacy.



Tuesday March 11, 2014 12:30pm - 1:30pm CDT
Hilton Austin Downtown, Salon D

12:30pm CDT

YogaDotCalm: Streamlining Productivity & Focus
More and more studies show how yoga and meditation can improve brain function, productivity and memory, not to mention help desk dwellers de-stress, focus and stretch their console-curved bodies. Essentially yoga and meditation can help you do your work better! Especially work relying on creativity, clear decision-making, long hours of computer-screen gazing and quick turn around time. But where does one start? This panel is designed to introduce, inform and inspire with a discussion of how yoga and meditation can enhance workflow AND improve work/life balance in today’s world run by technology, social media and constant gadgetry at our fingertips. Panelists Jennilyn Carson, Founder of popular yoga blog YogaDork.com, Kelle Walsh, Executive Online Editor at Yoga Journal, Karl Wente, 5th Gen. Winemaker at Wente Vineyards, and Poornima Vijayashanker, Founder of Femgineer offer their diverse background and knowledge of yoga, technology and the demands of creative professions.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP18947

Speakers
JC

Jennilyn Carson

FounderYogaDorkJennilyn Carson is founder and Editor-in-Chief of YogaDork.com, a popular yoga blog offering commentary on yoga news and culture with wit and wisdom, which has been featured and profiled in the New York Times.
avatar for Poornima Vijayashanker

Poornima Vijayashanker

FounderFemgineerGrowing up in the age of the personal computer revolution, Poornima Vijayashanker double majored in Electrical Engineering and Computer Science at Duke University. After graduating she moved out West to be in the heart of tech, Silicon Valley.
KW

Kelle Walsh

Exec Online EditorYoga JournalKelle Walsh is the Executive Online Editor at Yoga Journal.
avatar for Karl Wente

Karl Wente

WinemakerWente VineyardsFifth Generation Winegrower and Winemaker Karl D. Wente is responsible for all winemaking at Wente Vineyards. 2013 will be Karl's 14th vintage and the 12th at Wente Vineyards, working with the family’s estate-grown vineyards.



Tuesday March 11, 2014 12:30pm - 1:30pm CDT
Courtyard Marriott, Rio Grande Ballroom

2:00pm CDT

Startup Advocacy: A Guide to Navigating D.C.
For many innovators and startups, DC is a world that is ignored or associated with gridlock. In this panel, we’re bringing together folks with on the ground experience - startups that have been to DC and have worked with policy folks. Additionally, our representatives from DC as well as staff from Capitol Hill will share their experiences and best practices for those trying to navigate DC. Sponsored by Glen Echo Group.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27915

Speakers
MB

Michael Beckerman

Pres & CeoThe Internet AssociationMichael Beckerman is the President and CEO of The Internet Association, a Washington D.C. based trade association representing the leading global Internet companies.
avatar for Laurent Crenshaw

Laurent Crenshaw

Public Policy MgrYelpLaurent Crenshaw is the Public Policy Manager for Yelp DC and is their first D.C. hire. Prior to joining Yelp, Laurent served as the Legislative Director for Rep. Darrell Issa, the Chairman of the House Oversight and Government Reform Committee and worked in the... Read More →


Tuesday March 11, 2014 2:00pm - 3:00pm CDT
Lamberts, Lamberts

3:30pm CDT

Big Data, Big Bandwidth: Next Generation Policy
Cities, private companies, and public-private partnerships are taking control of their bandwidth destinies by working to ensure people and businesses have access to world-leading Internet connections. This infrastructure “revolution” is gaining great speed, with gigabit to the home deployments popping up around the country. When imagination, not inputs, is the only barrier to creativity, what new advances can be made in video, health, public safety, or research and education? What can be done with Big Data? What is the current progress and what is coming up in the future? This panel will explore the importance of innovation infrastructure and the policies surrounding its growth. Sponsored by Glen Echo Group.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27919

Speakers
KD

Kenneth DeGraff

Policy AdvisorOffice of Democratic Leader Nancy PelosiKenneth DeGraff is a policy advisor to Democratic Leader Nancy Pelosi focusing on energy, technology and telecommunications issues. Before joining Leader Pelosi’s staff, he was legislative director to Congressman Mike Doyle... Read More →
avatar for Heather Gold

Heather Gold

PresFiber to the Home Council AmericasHeather Burnett Gold is the President of Fiber-to-the-Home Council North America, a non-profit organization established to help its members plan, market, implement and manage fiber to the home solutions. Council membership includes companies and... Read More →
avatar for Luther Lowe

Luther Lowe

Dir of Government RelYelpLuther Lowe joined Yelp in February 2008 and serves as the Director of Public Policy. In this role, he works to educate policy makers about the important role Yelp plays in connecting consumers with great local businesses. He meets often with policy makers... Read More →
avatar for Amie Stepanovich

Amie Stepanovich

Sr Policy Council at AccessElectronic Privacy Information Center (EPIC)


Tuesday March 11, 2014 3:30pm - 4:30pm CDT
Lamberts, Lamberts

3:30pm CDT

Building Brands Online - The Future of eCommerce
This panel will focus on the next-generation of eCommerce. The first wave was Amazon and Zappos - focused on customer service and low price for commodities. The next wave of eCommerce companies now understand that in order to differentiate themselves, they have to have a unique point of view, proprietary product AND operational excellence. The participants in this panel are building some of the more unique next-generation online brands and will share their perspectives on how to build a brand and grow an audience in an ecommerce world littered with poor quality, commodity product at absurdly low price points.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP20173

Speakers
AB

Allison Beal

Co-founder and CEOStyleSaint Inc.
AB

Andrew Blackmon

Co-FounderThe Black Tux
avatar for Xander Oxman

Xander Oxman

CEOClub W


Tuesday March 11, 2014 3:30pm - 4:30pm CDT
Hyatt Regency Austin, Texas Ballroom 1-4

3:30pm CDT

Buzz Video Marketing: Participating in the Internet
It's always been difficult for nonprofits to wedge their way into the viral internet marketplace, but now that large companies are getting into the fray, the field is the most competitive it's ever been. Every day, big marketers are getting better and better at disguising their advertisements as fun, quirky videos, and theirs are endorsed by Beyoncé with music by Skrillex or John Williams or some other young punk. But, as this panel will explain, nonprofits will always be able to do it better. By participating in the internet and all its trends, memes, and communities – not harnessing them – nonprofits can not only reach countless more people, but improve their branding as well with bold, efficient videos.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP21037

Speakers
NA

Nick Agich

EditorMaker Studios
RC

Rafael Casal

CuratorUpworthyA Bay Area born-and-raised left-leaning Berkeley hippie, Oakland raider, Hennessy drinking, pessimistic optimist, compulsive ranter and over-thinker. I write plays, poems, songs and stories, hoping to provoke conversations. In short, working to keep worthy art and ideas... Read More →
avatar for Liam Cronin

Liam Cronin

Online Mktg CoordPETALiam works in PETA's Online Marketing Department, and his videos, articles, and infographics furthering PETA's mission have reached millions. Before he came to PETA, Liam created and toured theatrical pieces for social change, teaching old and young people empowerment... Read More →
RP

Roxane Philson

Global Creative DirThe One Campaign


Tuesday March 11, 2014 3:30pm - 4:30pm CDT
Sheraton Austin, Capitol EFGH

3:30pm CDT

Eye of the Beholder: The Story of SXSWi 2014
If you’re looking for a session that will deliver the key takeaways for SXSWi 2014, look no further. Using next-generation storytelling, DigitasLBi will tie together collected data, visuals, and anecdotes to present the top trends and personalities emerging from this year’s event. Were there any surprises or breakaway hits? Who was this year’s Grumpy Cat? All will be revealed… through the Eye of the Beholder. The session will reveal how looking at the event through the eyes of three attendees, each armed with various tracking devices, helps tell the tale of the 2014 Festival. You’ll come away armed with the facts you need when your boss/colleague/friend asks, “What happened at SXSWi this year?”

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27465

Speakers
avatar for Jesse Suchmann

Jesse Suchmann

VP/Creative DirDigitasLBiJesse grew up on the Interwebz. When he was 8 years old, he asked Santa for 4MB of RAM. He’s been working in the advertising industry since QuarkXpress 3.3. In his 7 years at DigitasLBi, Jesse has worked tirelessly to make crazy ideas happen for clients... Read More →


Tuesday March 11, 2014 3:30pm - 4:30pm CDT
Austin Convention Center, Ballroom BC

3:30pm CDT

From Rosie to Siri: Shifting Robotic Perceptions
For most of us, the idea of what is and isn't a robot is based in science-fiction and cartoons. The humanoid machines from "The Jetsons," "Terminator" and "iRobot" are typical of what many perceive as a robot. A broader definition is beginning to emerge, though: a machine capable of carrying out a complex series of actions automatically, especially one programmable by a computer. Experiences like Google Now, Tempo Smart Calendar and Siri combine data from a multitude of sources to automate dull-as-paste activities. This presentation by David Reeves, SVP, Director of Creative Innovation and Development at 22squared, will explore changing perceptions of what it means to be a robot, sensor technologies, computational linguistics and artificial intelligence (AI).

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP23695


Tuesday March 11, 2014 3:30pm - 4:30pm CDT
Hyatt Regency Austin, Texas Ballroom 5-7

3:30pm CDT

Getting S#$! Done: Online Organizers Making Change
A lot of the best and most meaningful things that happen on the internet aren't about making something go viral (ew). They're about getting people to genuinely care about a cause, a site, or a product - and build an active community around it. Get some practical tips from seasoned online organizers on how to do just that, with lessons from using data to make veterans' lives better, running social media strategy for Obama 2012, and helping to shape the immigration debate in the U.S.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP23400

Speakers
avatar for Dan McSwain

Dan McSwain

PartnerGEERDan McSwain is a digital strategist and communications specialist with experience in the public, private, political and nonprofit sectors. McSwain’s portfolio includes online fundraising for Obama for America and Wikipedia; digital strategy for American Bridge 21st Century... Read More →
avatar for Laura Olin

Laura Olin

Outbound Dir for Social Media2012 Obama Presidential CampaignLaura Olin ran national social media strategy for the Obama 2012 campaign—everything from @BarackObama to the Joe Biden Facebook page to the Barack Obama Tumblr. Her team grew the campaign’s social media followings by... Read More →
avatar for Aminatou Sow

Aminatou Sow

Dir of EngagementIraq and Afghanistan Veterans of AmericaAminatou is the Digital Engagement Director for Iraq and Afghanistan Veterans of America, founder of Tech LadyMafia, and a member of the Advisory Group for Media Ideation and of the Action Advisory Board for WAM! Her work has... Read More →
avatar for Merici Vinton

Merici Vinton

Client Lead @ OI EngineIDEOMerici Vinton is a digital strategist meets government tech meets management consultant type. As an MBA grad with a passion for change, she sees technology as a means to solving problems -- not an end to itself.



Tuesday March 11, 2014 3:30pm - 4:30pm CDT
Austin Convention Center, Room 10AB

3:30pm CDT

Gigabit coming to Austin
Given America’ mediocre broadband service, Google Fiber has generated great attention and expectation across the country. From more than 1,100 communities that have applied, Austin is chosen as the second city to experiment with the gigabit broadband network.
This panel focuses on the process, dynamics and impact of the installment of Google Fiber in Austin. First, what's going to be Google Fiber's impact on the city, in terms of entrepreneurship, education, and health? Second, how should the public, private, and non-profit sectors work together to make sure that members of disadvantaged social groups would be included in our digital future? The experience in Kansas City shows that community groups can play a vital role in mobilizing disadvantaged neighborhoods.
Panel speakers include Mark Strama from Google, Juanita Budd from Austin Free-Net, and scholars from the Digital Inclusion Project at UT Austin. The panel will be moderated by Professor Sharon Strover.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP20418

Speakers
avatar for Juanita Budd

Juanita Budd

Exec DirAustin Free-NetJuanita Budd has more than 20 years of nonprofit experience in a plethora of roles including strategic planning, volunteer, board member, and staff. Ms. Budd serves as the Executive Director of Austin Free-Net and is responsible for the strategic vision of direct... Read More →
avatar for Wenhong Chen

Wenhong Chen

Asst ProfThe University of Texas at AustinWenhong Chen is an assistant professor in the Department of Radio-TV-Film, College of Communication, at the University of Texas at Austin. She earned her PhD in Sociology from the University of Toronto and was a SSHRC postdoctoral research... Read More →


Tuesday March 11, 2014 3:30pm - 4:30pm CDT
Austin Convention Center, Room 6AB

3:30pm CDT

How to Pitch the Media
A panel of business reporters and editors from a variety of media outlets, including Inc.com and MSNBC, will talk candidly about how and why they write about startups and other companies. Attendees will learn how to pitch their story to the press and what grabs a reporter's attention. They'll also learn the best ways to develop relationships with the press and how to become a quoted source. We'll also talk about how entrepreneurs and business owners can tell a compelling story.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22516

Speakers
avatar for Colleen DeBaise

Colleen DeBaise

JournalistThe Story ExchangeColleen DeBaise is a journalist and author covering entrepreneurship.
avatar for Rieva Lesonsky

Rieva Lesonsky

CEOSmall Biz DailyRieva Lesonsky is an award-winning small business advocate and authority and the CEO and founder of GrowBiz Media, a custom content and media company that helps national marketers reach small business owners and helps entrepreneurs start and grow their companies... Read More →
avatar for Laura Lorber

Laura Lorber

Exec Online EditorInc.comLaura Lorber is executive editor of Inc.com in New York. She had been executive editor online at Entrepreneur, assistant news editor for small business at The Wall Street Journal Online and editor of WSJ's FINS financial careers site.
KM

Kathleen Murphy

CEOMurphy Media Partners
avatar for JJ Ramberg

JJ Ramberg

HostMSNBC-TVJJ Ramberg is the host of msnbc's “Your Business,”dedicated to issues affecting small business owners and co-author of It’s Your Business: 183 Essential Tips that Will Transform Your Small Business.


Tuesday March 11, 2014 3:30pm - 4:30pm CDT
Hilton Austin Downtown, Salon B

3:30pm CDT

Innovative Corporate Philanthropy: Scalable Giving
Looking for ways to develop or expand your corporate philanthropy? Want to give back more often in ways nobody else does? This presentation will share how your business -- no matter how big or small -- can create a corporate giving program that’s impactful, scalable, and sustainable and that is built into your company’s culture. Dan Graham, CEO of BuildASign.com, will share the lessons he learned through the creation of BuildASign.com’s self-funded philanthropy program and how he approaches helping other companies do the same.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24384

Speakers
avatar for Dan Graham

Dan Graham

Founder & CEOBuildASign.comDan Graham oversees the growth strategy of BuildASign.com and plays a key role in the company’s philanthropic efforts and talent acquisition. Dan co-founded BuildASign.com in March 2005 and has since bootstrapped the company to great success. Dan is a... Read More →


Tuesday March 11, 2014 3:30pm - 4:30pm CDT
Hilton Austin Downtown, Austin Chamber Offices

3:30pm CDT

Make Love with Your Data
We will tell the compelling story of how data science created not only a multi-million dollar business, but also one of the greatest single sources of love on earth. OkCupid is responsible for 40,000 first dates every single day-all because of our analytic approach to human interaction.
We’ll present actual data, beautifully visualized, on the ways that people behave when they think no one is looking. We'll examine, for example, the double-standards that men and women hold each other to. How age is much more than just a number. Why hiding user photos would make OkCupid more effective-and why users would never let us do it. The data will underpin our insider's take on entrepreneurship, emphasizing the ways we adapted to patterns in the numbers on our road from 0 accounts to 25 million. We'll interweave the story of our company with the story of our users, and by the end you will leave with a better understanding of not just OkCupid and data, but of human nature.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP26906

Speakers
CR

Christian Rudder

Pres & Co-Founder of OkCupidMatch Inc/OkCupidChristian Rudder is a co-founder of OkCupid, one of the largest dating sites in the world. Today, he serves as President, running the day-to-day operations, and leads OkCupid’s data science team, scouring the digital universe for meaningful... Read More →
SY

Sam Yagan

CEO Match, Inc/Co-Founder & CEO, OkCupidMatch Inc/OkCupidSam Yagan is the CEO of Match, Inc., a division of IAC (NASDAQ: IACI), and co-founder of OkCupid. In this role, he oversees the management of IAC’s global online dating portfolio, comprised of over 40 brands, including Match.com... Read More →


Tuesday March 11, 2014 3:30pm - 4:30pm CDT
Sheraton Austin, Capitol ABCD

3:30pm CDT

Privacy Swap: Better Brand Experiences at a Price
Context is the key to finally delivering truly one-to-one digital experiences to consumers, but those personalized experiences that we all want (and deserve) come at a price…a bigger slice of our privacy. Is it worth it? Is the freaky factor too great? In our session we will review current groundbreaking uses of real-time and historical context and explore the responsibility and true potential of harnessing this data for the good of the consumer. Sponsored by Resource.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27089

Speakers
avatar for Christopher Barcelona

Christopher Barcelona

Exec DirResourceChristopher is a part of Resource’s Retail portfolio and a former Director in the Resource Lab. His experience and passion for the next big thing come into play on every creative challenge and innovation initiative the Retail team takes on. He’s strategic in problem... Read More →
avatar for Dan Shust

Dan Shust

VP of InnovationResourceAs the VP of Innovation at Resource and leader of the company's ResourceLAB, Dan is responsible for finding, understanding and applying emerging media for clients in the digital space. His unique blend of creative, business and technical experience makes him... Read More →



Tuesday March 11, 2014 3:30pm - 4:30pm CDT
Sheraton Austin, Creekside

3:30pm CDT

Produce Like Picasso: Mastering Design Delivery
Pablo Picasso was a prolific artist. He produced over 150,000 pieces of art, which equates to delivering seven finished pieces of art each day of his career. Picasso also delivered in different mediums: paintings, sculptures, ceramics, architecture, and more. What was Picasso’s mindset? What methods did he use? How did Picasso move from concept to production so quickly?
In this talk, you will learn how to produce Picasso and avoid the pitfalls of production. We will review Picasso's production principles with examples from his life. By applying the principles of Picasso, designers can create more effectively and quickly.
NOTE: This is a follow-up to my 2013 SxSW presentation “Design Like DaVinci” where I focused on how designers could learn sketching secrets for early concepts, mock-ups, and wireframes. Where that presentation discussed “how to saturate a design space” with sketches, this presentation looks at “how to produce results from initial ideas.”

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP18066

Speakers
avatar for J Schuh

J Schuh

PresToons-n-DesignJ. Schuh has been doing animation and UX since 1996. He has owned his own company Toons-N-Design since 1998. In addition to being one of the founders of A Bunch of Short Guys and Industry Giants event, he also is a member of a number of community organizations including... Read More →



Tuesday March 11, 2014 3:30pm - 4:30pm CDT
Four Seasons, Four Seasons Ballroom

3:30pm CDT

Public Space Is More Important than Social Media
Borrowing the words of New York Times architecture critic Michael Kimmelman who wrote that "public space is more important than social media" when discussing this summer's turmoil in Taksim Square, we hope to highlight the huge potential that lies in designing interactive interventions for public spaces.
Numerous projects around the world have been exploring the potential of playful and surprising interventions to re-enchant urban settings and invite people to re-connect with each other and their surroundings. Classic interaction design strategies, when applied to physical space, can help bring magic in everyday behaviours and places, and ignite in people a sense that together we can achieve more than alone.
From lessons learned as principals of the Montreal based design studio Daily tous les jours, we will present research in designing collective experiences that can spark conversation between strangers in public spaces and ultimately create new rituals for communities.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22700

Speakers
avatar for Mouna Andraos

Mouna Andraos

Co-Founder, Interaction DesignerDaily Tous Les JoursConsidering technology as a vehicle for social change, Mouna's work has been geared towards demystifying and disseminating technology. In 2010, Mouna co-founded Daily tous les jours, an interaction design studio with a focus on public... Read More →
MM

Melissa Mongiat

Co-Founder, DesignerDaily Tous Les JoursMelissa is a designer, strategist, storyteller and co-founder of design studio Daily tous les jours. While embracing opportunities that new media offer, her approach focuses on participation and narrative. She was awarded the Montreal Phyllis... Read More →



Tuesday March 11, 2014 3:30pm - 4:30pm CDT
Omni Downtown, Capital Ballroom

3:30pm CDT

The Future Farm Is Now: Can Robots Feed the World?
Food production is increasingly a high-tech job. Today’s farmers are using new innovations to maximize their yields and productivity - including wearable computers capable of displaying real-time weather and environmental data, sensors that monitor temperature and soil moisture, and unmanned aerial vehicles (drones) responsible for hyper-efficient crop dusting and pest control. This panel will examine the technology currently being used in fields across the globe, forward-thinking research revolutionizing the precision agriculture field, and the ethical issues inherent in our ever-evolving food system.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP20078

Speakers
avatar for Jeff Caldwell

Jeff Caldwell

Multimedia/News EditorSuccessful Farming & Agriculture.comI'm an editor for Successful Farming magazine and Agriculture.com. I have accumulated experience in generating and managing multimedia media content, developing and working within multiple content management systems and managing... Read More →
avatar for Dev Shrestha

Dev Shrestha

Assoc ProfessorCollege of Agricultural and Life Sciences at University of IdahoDev Shrestha is an Associate Professor at University of Idaho. One of his research foci is in Instrumentation and Robotics. He used machine vision to detect weed identification in corn fields. He developed... Read More →



Tuesday March 11, 2014 3:30pm - 4:30pm CDT
Radisson Town Lake, Riverside Ballroom

3:30pm CDT

Wave Harder: Can Gesture Control Work in Retail?
Wave Harder: What happened when we experimented with Motion Computing in a physical retail environment? Utilizing motion computing presents a lot of possibilities at retail, we wanted to explore what technologies to use, implementation hurdles and most importantly; will it work? As digital and retail continue to merge and as retailers are becoming showrooms of the future, these technologies can help brands differentiate themselves.
Stopping power at shelf, interactivity and delivering information in exciting ways is how the next generation of shoppers will experience retail. We put motion to the test as an example of how technologies can transform the mundane and help products stand out at retail. The talk will include a national retail beer brand and actual in-market tests. It will highlight the logistics and realities of bringing digital technologies into the nation's largest retailers. Finally, it will bring context to the role of these tools in the evolving omni-channel landscape.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP23615

Speakers
JM

Juuso Myllyrinne

Head of StrategyPilot.is LLCJuuso is head of strategy and business development for Pilot.is, the global innovation and product development group of TBWA\. He and his team have been successful in creating significant IP in the form of several products that have received recognition... Read More →



Tuesday March 11, 2014 3:30pm - 4:30pm CDT
Austin Convention Center, Ballroom A

3:30pm CDT

Will Hackers & Makers Save Car Culture?
Self-driving cars on the cheap. Inductive charging units in dashboards. Oldsmobiles that can be controlled with a phone. See what else kids and twenty-somethings are doing with cars, and why these hackers and makers are becoming the next tuners/hot rodders.
In June of 2013 the New York Times declared car culture dead.
We think it’s evolving.
Traditionally, people think of performance and cosmetic mods when they think of car culture. Now it’s about the car’s technology (and we’re not talking LCDs in headrests).
In this panel we’ll begin by looking at the easy-to-use apps and simple modifications that have started to draw kids into the world of cars—transferring their passion and curiosity for technology (smartphones, tablets, Arduinos, etc,) to a physical/mechanical world.
We believe that cheap technology, hand-me-down cars, and the desire to create something physical, are key elements that will draw more young people into car culture and help it thrive for years to come.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP20189

Speakers
avatar for Rob Edwards

Rob Edwards

Technology MgrTeam OneRob is a nerd in the absolute best sense of the word. He has a knack for blending technology with the physical world. To that end he has won awards from the Denver Regional Transportation District for his LED piece that artfully displays transit system health... Read More →
JT

Jason Torchinsky

WriterGawker MediaJason Torchinsky is mostly a writer and artist based in Los Angeles. Jason has built a functional, 15x-scale Atari joystick, a hoax Kyrgyz arcade machine, and several kinetic sculptures and installations that have been exhibited at LACMA, Indiecade, LAX Art, and... Read More →


Tuesday March 11, 2014 3:30pm - 4:30pm CDT
Omni Downtown, Lone Star

5:00pm CDT

Austin, Texas: A City with a Soul
Cities “come of age”, just like people do and Austin is a city of the 21st century. Austin is regularly ranked as one of the top cities in the US in terms of growth, job creation, cost of living, and quality of life. In this session we will discuss:
* What makes Austin such a desirable place to visit, live and work and a perfect place for a diverse conference such as SXSW?
* What are some of the most important things that people should know about the essence of Austin?
* How is the flood of new influences entering into the city affecting Austin's culture?
* Why do so many people find the spirit and soul of this city so precious and worth preserving?
We have all heard about the theme “Keep Austin Weird”, but how do we "Keep Austin - Austin"? Join is for what is sure to be a spirited discussion on what makes this city so special and how each of us can take actions to help preserve the essence and soul of the city that we love so much.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24996

Speakers
avatar for John Arrow

John Arrow

Founder & Chairman of the BoardMutual MobileJohn Arrow, Founder & Chairman of the Board John Arrow is a veteran of entrepreneurship with a passion for harnessing disruptive and emerging technologies. His ability to combine market vision with methodical execution has propelled Mutual... Read More →
avatar for Jeff Genung

Jeff Genung

VP Strategic PartnershipsMutual MobileJeff is an experienced executive and entrepreneur. He has developed and managed partnerships for some of the world's largest companies. Currently Jeff serves as VP of Strategic Partnerships for Mutual Mobile, the nations largest custom mobile... Read More →
avatar for Kim Overton

Kim Overton

CEOSPIbeltKim Overton launched the SPIbelt™ (“Small Personal Item Belt) at the Austin Marathon in 2007 with her own capital and a lot of passion from her studio apartment in downtown Austin. Four years after launch she debuted on the Inc. 500 list at #175 as one of America’s... Read More →
JS

Jerry Sullivan

InvestorJerry retired as a General Partner at Adams Capital Management in Austin, TX. Prior to working in venture capital, he spent 20+ years in executive level positions in the information technology, semiconductor and consumer electronic industries both internationally and in the... Read More →



Tuesday March 11, 2014 5:00pm - 6:00pm CDT
Hilton Austin Downtown, Austin Chamber Offices

5:00pm CDT

Innovating Policy for the Internet of Things
The Internet is increasingly the home for communications between sensors and devices that support a variety of applications, across a broad range of industries. This “Internet of Things” operates over unlicensed spectrum such as wifi and there will undoubtedly be a torrent of new technologies across a host of industries, including communications and entertainment, medical, agriculture, energy, transportation, and the Internet of Things of connected devices and machines. Policymakers in Washington – Congress, the Administration, and the FCC – have begun to recognize the critical importance of supporting the growth of Wi-Fi. This panel will explore the cutting edge policy debates that will undoubtedly impact the new technologies ahead. Sponsored by Glen Echo Group.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27917

Speakers
avatar for Larra Clark

Larra Clark

Dir, Program on NetworksAmerican Library Association - Office for Information Technology PolicyLarra Clark is the director of the Program on Networks and Program on America’s Libraries for the 21st Century in the American Library Association Office for Information Technology Policy... Read More →
DD

David Don

Exec DirComcast CorporationDavid Don is currently Executive Director for Regulatory & Public Affairs at Comcast Corporation. Prior to that, he was the Senior Director for Spectrum Policy. David has worked extensively on the FCC’s public policy and spectrum allocation policies for... Read More →
RW

Richard Whitt

Global Head of Public Policy & Government RelMotorola MobilityRichard S. Whitt is Corporate Vice President and Global Head of Public Policy and Government Relations with Motorola Mobility, a Google Inc. company. Since moving to Motorola in May 2012, Rick has overseen all of Motorola’s... Read More →



Tuesday March 11, 2014 5:00pm - 6:00pm CDT
Lamberts, Lamberts

5:00pm CDT

The Kids Are All Right: Youth Activists Online
From social media to smart phones, activists across the country have a growing number of tools to advance their causes. NationSwell, a new media company focused on American renewal, has teamed up with Ronnie Cho, formerly associate director of the White House Office for Public Engagement, for a discussion on the ways technology has inspired and empowered youth activists. Cho will interview Charles Orgbon, founder of Greening Forward, and Simone Bernstein, cofounder of VolunteenNation, about their use of technology to solve national challenges. The panel will explore how the internet empowers young people to transform their personal ideas into national impact. And Greg Behrman, CEO and Editor-in-Chief of NationSwell, will address how the successes of these students might be replicated.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP18716

Speakers
avatar for Greg Behrman

Greg Behrman

Founder, CEO, Editor-in-ChiefNationSwellGreg Behrman is Founder, CEO, and Editor-in-Chief of NationSwell (www.nationswell.com), a digital media company focused on high-quality stories about the people who are renewing America. He is also the Founder & Director of The CT Heroes Project... Read More →
avatar for Simone Berstein

Simone Berstein

FounderVolunTEEN NationSimone Bernstein and her brother launched VolunTEEN Nation, a national youth-led non-profit organization. With more than 7,500 volunteer opportunities on VolunTEEN Nation, more than 35,500 youth have found volunteer opportunities through the site and service... Read More →
avatar for Ronnie Cho

Ronnie Cho

White House Liaison to Young AmericansThe White HouseRonnie Cho is the former Associate Director of the White House Office of Public Engagement where he served as President Obama's liaison to Young Americans. Prior to joining the White House, he was an editor at the Newsweek Daily... Read More →
avatar for Charles Orgbon

Charles Orgbon

Founder & CEOGreening ForwardAfter noticing his school's littering problem as a 12-year-old 5th grader, Charles Orgbon III began leading school-based community beautification projects. He quickly realized that the environment movement was not adequately supporting young environmental... Read More →



Tuesday March 11, 2014 5:00pm - 6:00pm CDT
Austin Convention Center, Room 10AB
 


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  • #ATXtacos
  • #AUDIENCE
  • #austinsoul
  • #autismapps
  • #AutoBhatSX
  • #AutoLife
  • #autonomous
  • #autotech
  • #AWS
  • #B2BSocial
  • #B2BSV
  • #badass
  • #badasstedx
  • #BadReddit
  • #BAInnovate
  • #Baller
  • #bandsmart
  • #bannersaga
  • #BBC
  • #BBCMove
  • #BBCScience
  • #BCorps
  • #Beasties
  • #BeatCancer
  • #BeatTheMan
  • #BeEarnest
  • #beehive
  • #BeFearless
  • #BeginAtEnd
  • #behavior
  • #bemashups
  • #BeMcLaren
  • #BenThoma
  • #bepolemic
  • #Berlin #Entrepreneurship
  • #BestMobile
  • #BeTheStory
  • #betterdata
  • #bettermeetingsforall
  • #beyondpong
  • #BeyondUXD
  • #BFBA
  • #bgrsxsw
  • #BIG
  • #BigBro
  • #bigbrother
  • #bigchange
  • #BigData
  • #bigpivot
  • #bikehugger
  • #bioarmusic
  • #biohack15
  • #biohackers
  • #biomktg
  • #Biotech
  • #bitcoin
  • #BitcoinNow
  • #BITFuture
  • #BIZasUsual
  • #bizgrowth
  • #bizmentors
  • #BizStone
  • #BlackSocialTV
  • #blacktweet
  • #BlackVoice
  • #bldrmeetup
  • #blindeye
  • #blogging
  • #Blogueras
  • #BloodBrand
  • #BMSXSW
  • #boardgames
  • #bodyometer
  • #bookumenta
  • #BoomMEA
  • #bootstrap
  • #brainblast
  • #brandattch
  • #brandBR
  • #BrandByArt
  • #brandconv
  • #BrandFans
  • #BrandMusic
  • #BrandSport
  • #brandtrend
  • #brandux
  • #Bravo
  • #BRCculture
  • #brck
  • #breakit
  • #breakmold
  • #breakrules
  • #BrianSolis
  • #brightcont
  • #brworkshop
  • #BTwitter
  • #buildAteam
  • #BuildBCSM
  • #buildit
  • #buildteams
  • #BureauHack
  • #burydata
  • #BuyBetter
  • #Buying101
  • #BuyMe
  • #buzzvideo
  • #byronreese
  • #C&Tech
  • #CandCSXSW
  • #CandyCrush
  • #CanYouFeel
  • #carhacking
  • #CarPrivacy
  • #CarTech
  • #cashcure
  • #Catapult
  • #catcash
  • #catGIFsplz
  • #CATprep
  • #causetech
  • #causevideo
  • #ccprice
  • #CEOspouses
  • #Cevallos
  • #CF&Hwood
  • #ChangeThat
  • #chevysxsw
  • #chihtml5
  • #childsplay
  • #chinatech
  • #choice
  • #ChrisBartik
  • #ChristieDames
  • #CinderCode
  • #CINOPlaybk
  • #citrix
  • #civicIQ
  • #Clarity
  • #Classroom
  • #Clinton
  • #Cloud
  • #cloudapps
  • #cmgrsxseat
  • #cnc4life
  • #CodeCreate
  • #codemonkey
  • #CodingCEO
  • #cojones
  • #Collide
  • #Comedy
  • #comiXologySXSW #comiXology #comiXologygeekstage
  • #CommTech
  • #community
  • #compelling
  • #consoles
  • #Contagious
  • #Content1st
  • #ContentMod
  • #ContentROI
  • #cooltools
  • #copyright
  • #couplesinc
  • #createcode
  • #creative
  • #creativebelfast #generatorni
  • #Creativity
  • #crimesolve
  • #crisistalk
  • #crossfade
  • #CrowdArt
  • #crowdfund
  • #CrowdHumor
  • #CSAILSXSW
  • #csslegos
  • #CubeCultr
  • #CUBED
  • #cultideas
  • #CulturEdge
  • #CultureNV
  • #curatecure
  • #curateSXSW
  • #Customer
  • #CXStory
  • #cyberstrat
  • #cyberwar
  • #cyborggaze
  • #D4BC
  • #dailyweb
  • #DanMcKMS
  • #darkart
  • #DarkerWeb
  • #darknet
  • #data4food
  • #data4good
  • #dataethics
  • #datalove
  • #datamom
  • #DataRev
  • #dataself
  • #dataserfs
  • #datasilos
  • #datastory
  • #DataToGo
  • #datatrust
  • #datavspvcy
  • #DatingDBs
  • #DatingEcon
  • #DavidAllen
  • #DC
  • #Dcisionaid
  • #decodedata
  • #DecodingVC
  • #deGrasse
  • #Delight
  • #DELLINC
  • #dellsxsw
  • #Density
  • #design
  • #DesignCan
  • #designh20
  • #DesignMind
  • #DesignREV
  • #designteam
  • #designUX
  • #desuckify
  • #DetroitNow
  • #DETstartup
  • #devdata
  • #devolverdigital #indiegames #indiepublishing #hotline miami
  • #deweys
  • #DFSXSW
  • #DHbubble
  • #DIDTECH
  • #DieDevices
  • #digdisrupt
  • #DigiAgency
  • #digichicks
  • #DigiCronut
  • #digipaper
  • #digistore
  • #Digital3Cs
  • #DigitalAds
  • #digitalart
  • #DigitalFP
  • #DishDirt
  • #disruptCFB
  • #DisruptNRA
  • #divgaming
  • #divtech
  • #DIYalive
  • #DIYAmerica
  • #diybadass
  • #DIYdigital
  • #DIYGames
  • #DIYMkt
  • #diyPR
  • #diypub
  • #DIYwithTI
  • #DMchange
  • #DoBrands
  • #DodoMedium
  • #DogDevelop
  • #DoingGood
  • #domainfire
  • #domore
  • #DonLevy
  • #dontwaste
  • #dotwerk
  • #DPSnYOU
  • #Dream
  • #driverless
  • #Drones
  • #drunkmktg
  • #DrupalSXSW
  • #DWEN
  • #dx
  • #EarthNow
  • #easya11y
  • #EBtaboo
  • #ECOBrazil
  • #EcoExpands
  • #EcoInnov
  • #ECOMeetUp
  • #eComFuture
  • #ecomgrowth
  • #EDUMeetUp
  • #EFFCyberpunk2014
  • #EIRatSTATE
  • #ElijahMay
  • #End2End
  • #endrevenge
  • #energyhack
  • #enterprise
  • #ENTgaming
  • #enviro
  • #equality
  • #EQXdata
  • #ESPNbrand
  • #essential
  • #etburial
  • #ethics
  • #etrbook
  • #Eventbrite
  • #eventtech
  • #evildesign
  • #EWarren
  • #execsell
  • #Execute
  • #ExpGrowth
  • #eyesnears
  • #f500BOX
  • #failed
  • #FailUp
  • #faithbook
  • #FalseReal
  • #fancontent
  • #fandangofilm
  • #fandata
  • #fanpassion
  • #FANvsPHONE
  • #Fash&Tech
  • #FashionIT
  • #FashionPub
  • #fashtalk
  • #FashTech
  • #fastfash
  • #FBCallOut
  • #Fearless
  • #FEEDFuture
  • #femmentors
  • #FemTech
  • #Ferriss
  • #fi3m
  • #fiber
  • #FilmCLE
  • #filmcollab
  • #FilmMentor
  • #FirstSigns
  • #fitfuture
  • #fixpatents
  • #Flatstock43
  • #fninjatalk
  • #FOCUS100
  • #FOD #nextstage
  • #fontnerds
  • #fooda11y
  • #foodhero
  • #foodtech
  • #formfactor
  • #Fortune100
  • #fosslegal
  • #FowlerKane
  • #fragilelaw
  • #freelance
  • #FreeMyPts
  • #freespace
  • #freetoplay
  • #FrenchTech
  • #FriendsOfBillW
  • #fringe
  • #FromMobile
  • #FuckCancer
  • #FuckNo
  • #fuelchange
  • #fulloftmrw
  • #funatwork
  • #fund4good
  • #FundedATX
  • #fundethics
  • #fundwomen
  • #FunnyAds
  • #FutAnimate
  • #FutGenes
  • #future100
  • #FutureAI
  • #futureart
  • #futurebare
  • #futurecAR
  • #futurecity
  • #futurecomm
  • #FutureCPU
  • #futurefarm
  • #FutureHood
  • #futurekids
  • #FutureMKTG
  • #futureofnp
  • #futureofvc
  • #FutureTV
  • #futurework
  • #futurtrap
  • #GadgetTalk
  • #GameDebate
  • #gamedvlp
  • #gamefeels
  • #GameMusic
  • #GameParent
  • #GamesChat
  • #gametech
  • #gamework
  • #GamingGen
  • #gamingjob
  • #gapUI
  • #Gatekeeper
  • #Gearbox
  • #Geek4Good
  • #GeekChicTO
  • #GeekUp
  • #GenC
  • #GenMobile
  • #genomics
  • #genyacts
  • #GenYWorker
  • #georights
  • #gesture4u
  • #gestures
  • #Get2Why
  • #getajob
  • #GetAlong
  • #getappy
  • #getsqueaky
  • #GGreenwald
  • #gigabit
  • #GigAppy-Hr
  • #GirlPower
  • #givingbiz
  • #glass
  • #glass4good
  • #GlassChat
  • #GlassHelp
  • #globalfact
  • #GlobalSEC
  • #GlobalType
  • #gobrazil
  • #goodmania
  • #goodmusic
  • #goodstrat
  • #GoodTech
  • #googlesxsw
  • #gotmooc
  • #gotomarket
  • #gov20
  • #GovGamble
  • #govnowwhat
  • #grafite
  • #Growth
  • #growtheweb
  • #GuberSXSW
  • #h-robots
  • #hack4good
  • #HackAttn
  • #hackawards
  • #hackchamp
  • #hackchange
  • #hackedu
  • #hackerspacesunite
  • #HackerWars
  • #HackGovt
  • #hackhacks
  • #hackhappy
  • #hackhustle
  • #HackingLI
  • #hacklife
  • #hackmed
  • #HackMedEd
  • #hadouken
  • #Handmade
  • #hard2find
  • #hardthings
  • #hardup
  • #hardware
  • #hardwarecc
  • #Hashtags
  • #HATCHpitch
  • #headofMKTG
  • #HeadsUp
  • #HealthBIZ
  • #healthdata
  • #healthfuel
  • #HealthIT
  • #HealthTech
  • #HealthViz
  • #HearTTech
  • #HelloWorld
  • #HelpUs
  • #HEphotos
  • #heycontent
  • #highered
  • #homeroom
  • #How2Create
  • #how2focus
  • #howtodie
  • #HowToGhost
  • #hspeedev
  • #human
  • #humorUX
  • #Hyperbole
  • #iabgames
  • #IAmusicCLE
  • #ibmmobile
  • #Ibmsocbiz
  • #IBMSPSS
  • #IBMSXSW
  • #IBMWatson
  • #ICT4Rights
  • #IdeaVomit
  • #identifyme
  • #identity
  • #ieee21robo
  • #ieeeafrica
  • #ieeeARinOR
  • #ieeeCR
  • #ieeedrones
  • #ieeefirst
  • #ieeefood
  • #ieeegoto
  • #ieeekamen
  • #ieeepriv
  • #ieeeRWF
  • #ieeesavage
  • #ieeesaxon
  • #ieeesinger
  • #ieeesxsw
  • #ieeewomen
  • #IFCSXSW
  • #IGTMatSXSW
  • #ImageThink
  • #Impact
  • #impactDC
  • #indiedistribution
  • #indiegame
  • #IndieMB
  • #indiesci
  • #indietube
  • #INETcult
  • #Influencer
  • #infographs
  • #Ingenuity
  • #InHouseVid
  • #inmycity
  • #innovation
  • #InOrbit
  • #InsectFood
  • #inspire14
  • #instore
  • #intellect
  • #InterGenPR
  • #interns
  • #Intldesign
  • #intmusic
  • #Introvert
  • #intuition
  • #inventors
  • #IoTEntropy
  • #IOTPolicy
  • #IP&Innov
  • #IP4ESC
  • #IPstrategy
  • #IRCE
  • #Ireland
  • #irelandsxsw
  • #iseeyou
  • #ISO
  • #ITandEDU
  • #ITArg
  • #ixdperform
  • #JABP
  • #JKatSXSW
  • #JOBSAct
  • #JOBSinvest
  • #JodoSXSW
  • #JourneyATX
  • #jugaad
  • #Justice2.0
  • #karaoketip
  • #KerbalNASA #NASA@SXSW #Kerbal@SXSW
  • #KevinBacon
  • #keynoteui
  • #kidprivacy
  • #KimZetter
  • #kingcollab
  • #KitchenAidHappyHour
  • #land$$$
  • #LaneBecker
  • #langtech
  • #largemeet
  • #latinostar
  • #LatinosWin
  • #latitudesfilm
  • #leadlatina
  • #LeaningOut
  • #leanux
  • #leap1st
  • #learn2lead
  • #learnhcd
  • #LEGOFan
  • #LGBTSXSW
  • #LGBTTech
  • #libmachine
  • #Librarian
  • #LibStartUp
  • #lifebeyond
  • #lifecenter
  • #LifeLesson
  • #ligerftw
  • #limbicnet
  • #LinkSF
  • #literacy
  • #LiveBetter
  • #LiveEvents
  • #LivePitch
  • #localpower
  • #localtrip
  • #Location
  • #LOLnations
  • #love&tech
  • #lovegaming
  • #Loyalty
  • #loyalty30
  • #LSFedPkg
  • #M-mediaID
  • #m2m4change
  • #MAddict
  • #MailChimp
  • #makegood
  • #MakeMore
  • #maker
  • #makerbrand
  • #makermedia
  • #makermvmt
  • #makerphotography
  • #Makers
  • #makincents
  • #ManMachine
  • #ManUp
  • #MapGive
  • #markcuban
  • #MarvelSXSW
  • #MashBashSXSW
  • #mashup
  • #maturegeek
  • #maxedout
  • #measuredis
  • #MedChange
  • #meetmobile
  • #meetuphtx
  • #MeganAdams
  • #MelAusBer
  • #memeswm
  • #MemoryMix
  • #mentoring
  • #mentormary
  • #mentorme
  • #mentors
  • #Messi&HQ3D
  • #metalphd
  • #MetroRev
  • #Mhealth
  • #MiA
  • #Microsoft
  • #Military
  • #millennial
  • #mindfulpro
  • #mindmodels
  • #Minecraft #MCsxsw
  • #MinHIT
  • #Minted
  • #MissBizLOL
  • #mission
  • #Mission31
  • #mistakes
  • #MixtapeEra
  • #mktgmatch
  • #MLPEM
  • #MLSciFi
  • #MLSXSW
  • #MMNL
  • #mobcontent
  • #Mobile
  • #Mobile508
  • #mobileads
  • #MobileEra
  • #mobileleap
  • #mobilemoms
  • #MobileRisk
  • #mobilesat
  • #MobileTech
  • #MobileZen
  • #MobSec
  • #MoneyTalks
  • #MOOConomic
  • #MoreChange
  • #move2ATX
  • #mpowertech
  • #MS
  • #MSBobbieC
  • #MSBryanM
  • #MSCelinaR
  • #MSCesarV
  • #MSClayC
  • #MSJanT
  • #MSJohnRR
  • #MSKellyM
  • #MSRichardB
  • #MSRickT
  • #MSRickYang
  • #MSRosaMcC
  • #mtmu
  • #multicloud
  • #musiclaw
  • #MusicRecs
  • #musictech
  • #mustacheUX
  • #MuSXSW
  • #mybotpoops
  • #MyCloud
  • #mydata
  • #myHearsay
  • #mystory
  • #MythsBook
  • #NakedTruth
  • #NameIt
  • #NanoTrade
  • #nasadesign
  • #NastyGal
  • #NathanH
  • #nativeweb
  • #NazliYuzak
  • #NDSpotify
  • #nerdmusic
  • #NetworkNow
  • #neurocx
  • #neurovr
  • #neutralnet
  • #newcloud
  • #newculture
  • #NewDigAge
  • #NewEraOfAR
  • #newfantasy
  • #newgameday
  • #NewHealth
  • #newideas
  • #newpbskids
  • #NewPrivacy
  • #newpunk
  • #news4all
  • #newspeople
  • #NewTLDs
  • #NextAud
  • #nextlevel
  • #nextstage
  • #NextUX
  • #nicheUX
  • #nielsen
  • #nmr
  • #nontechies
  • #NordicNow
  • #not2late
  • #notdesign
  • #NotHereNow
  • #notmemes
  • #notned
  • #npoimpact
  • #NSA #Germanhaus #Hamburg
  • #NSAandYou
  • #nsabackoff
  • #NSApolicy
  • #octalysis
  • #OfficeEnvy
  • #OLConvos
  • #OldMasters
  • #OLIntimacy
  • #OLViews
  • #onlineBFFs
  • #OnlineNVDA
  • #onlinevid
  • #OOHFuture
  • #open2trust
  • #openAPIs
  • #openbarATX
  • #opendata
  • #opendesign
  • #opensource
  • #openweb
  • #Orgasm
  • #orglessons
  • #OSSproduct
  • #overshare
  • #Ownership
  • #Paid2Play
  • #painis$
  • #pairdesign
  • #ParkMeSXSW
  • #ParlayFilm
  • #ParticipantMedia
  • #partycrash
  • #PassionWOM
  • #pathtocash
  • #patternlib
  • #patterns
  • #paybills
  • #PayPerGaze
  • #PBSACL40
  • #PCAstrat
  • #pdxatsxsw
  • #permission
  • #phonegap
  • #picasso
  • #PinAMA
  • #PitchATX
  • #PitchComp
  • #pitchfix
  • #PitchMedia
  • #PivotTV
  • #Plasticity
  • #platpub
  • #playable
  • #PlayButton
  • #PoetTech
  • #PoliTech
  • #PoPbook
  • #Portlandia
  • #posterdesigners
  • #posthuman
  • #postpsd
  • #PowerCues
  • #PowerDown
  • #PowerPose
  • #powerstory
  • #ppdp
  • #PredictMKT
  • #PressStart
  • #Print
  • #PrintFood
  • #privacy
  • #PrivacyNow
  • #PRMeetUp
  • #producenot
  • #producers
  • #productive
  • #ProductMgr
  • #productuse
  • #projmap
  • #promovideo
  • #Proof
  • #Prototype
  • #PRSM
  • #PrvcyPower
  • #ps4data
  • #PSpencer
  • #publicgood
  • #QuackSXSW
  • #Qualman
  • #QueenofComedy
  • #RaceSXSW
  • #RacingReverse
  • #rackspace
  • #RaisingCap
  • #RandyKrum
  • #RAPPSXSW
  • #Raw2IT
  • #reachhack
  • #ReadWrite
  • #ReadyToPay
  • #RealCost
  • #RealITS
  • #realself
  • #realtimeux
  • #Rebels
  • #recruit
  • #redditSXSW
  • #redesignYL
  • #reelscore
  • #ReleaseIt
  • #Remedy
  • #RepEco
  • #respwin8
  • #RetailTech
  • #RethinkCCs
  • #returnersvgm
  • #revengep
  • #REvolution
  • #RevolutNow
  • #rightbrain
  • #RIPSearch
  • #risingrest
  • #robotics
  • #RobotRev
  • #robots
  • #rockfish
  • #RodPaddock
  • #RomanTweet
  • #Rosie2Siri
  • #royaltiesxsw
  • #RSAatSXSW
  • #rtpolling
  • #rubymeetup
  • #RudyGarza
  • #rugged
  • #rwdata
  • #RWDnextgen
  • #rwdSux0r
  • #safespace
  • #salestoday
  • #saneonline
  • #sass
  • #SaveSports
  • #ScaleIt
  • #scalingyou
  • #ScamedYou
  • #Scanadu
  • #scarcity
  • #scaryrithm
  • #Sci2Story
  • #SCOUTsxsw
  • #scratch
  • #ScrewAttack #8Ways #DoIt
  • #Secret
  • #secrtsauce
  • #securedata
  • #securefone
  • #securein5
  • #SecuReport
  • #SecureUX
  • #seedrank
  • #seethisnow
  • #sellmore
  • #separate
  • #servdesign
  • #Service
  • #sexyback
  • #shadowbox
  • #shapeGovt
  • #Shaq
  • #ShareCity
  • #SharingEco
  • #Sharknado
  • #SHFTitUP
  • #shlf2space
  • #shop4good
  • #ShowTell
  • #showURwork
  • #sigvisuals
  • #simplifyIt
  • #SIY
  • #SJohnson
  • #SlapNoir
  • #SLCatalyst
  • #slowbiz
  • #SM&PR4U
  • #Smackdown
  • #SmallBiz
  • #smalldata
  • #SmartApps
  • #SmartData
  • #smarterUI
  • #smartstart
  • #smashdata
  • #SMdarkside
  • #smdata
  • #socbizshakeup
  • #SocialAARP
  • #socialdata
  • #SocialEds
  • #socialgeo
  • #SocialGoal
  • #socialgood
  • #socialgov
  • #socialIRL
  • #SocialTech
  • #socialTV
  • #socialviz
  • #SocIdent3P
  • #SoFloBSXSW
  • #solosocial
  • #SongCraft
  • #Soniclogo
  • #SousVide
  • #SouthernFried
  • #SouthHaven
  • #sovfx #muchgaming #howonline
  • #SpaceECON
  • #SpaceTech
  • #SpeedDate
  • #SpeekSXSW
  • #SPORTLINGO
  • #sportmedia
  • #Sports
  • #SportsBet
  • #sportsdata
  • #SportStars
  • #sportstv
  • #sportsviz
  • #spyfilms
  • #starinvest
  • #StartupATX
  • #StartupCEO
  • #startupedu
  • #Startups #GermanHaus #GlobalPolicy
  • #StateofQA
  • #static
  • #statusup
  • #stayahead
  • #stealstuff
  • #SteliEfti
  • #stemedu
  • #stopfrisk
  • #StoryHeal
  • #strongman
  • #StyleTech
  • #styt
  • #SUdata
  • #sugardaddy
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