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Tuesday, March 11 • 3:30pm - 4:30pm
Eye of the Beholder: The Story of SXSWi 2014

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If you’re looking for a session that will deliver the key takeaways for SXSWi 2014, look no further. Using next-generation storytelling, DigitasLBi will tie together collected data, visuals, and anecdotes to present the top trends and personalities emerging from this year’s event. Were there any surprises or breakaway hits? Who was this year’s Grumpy Cat? All will be revealed… through the Eye of the Beholder. The session will reveal how looking at the event through the eyes of three attendees, each armed with various tracking devices, helps tell the tale of the 2014 Festival. You’ll come away armed with the facts you need when your boss/colleague/friend asks, “What happened at SXSWi this year?”

View official listing on sxsw.com

avatar for Jesse Suchmann

Jesse Suchmann

VP/Creative DirDigitasLBiJesse grew up on the Interwebz. When he was 8 years old, he asked Santa for 4MB of RAM. He’s been working in the advertising industry since QuarkXpress 3.3. In his 7 years at DigitasLBi, Jesse has worked tirelessly to make crazy ideas happen for clients... Read More →

Tuesday March 11, 2014 3:30pm - 4:30pm
Austin Convention Center, Ballroom BC 500 E Cesar Chavez St

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