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Sunday, March 9 • 5:30pm - 5:45pm
Balancing User Privacy & Data Monetization

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If you told people in 2002, that in ten years, the average person will post their name, location, job, birthdate and even personal pictures publicly, they'd call you crazy. Now, from Instagram to LinkedIn, and every niche social network in between, our information and identity is literally out of our hands. While we are never going back to pre-social media levels of privacy, the balance between user privacy and data monetization is one that every company working with data must address. In this presentation, Brendan Wallace, CEO/Founder of data and analytics company Identified, will provide an inside look at what companies are really doing with data; how organizations can balance the concerns of business and consumers when working with data; and discuss new privacy approaches that can benefit everyone in a post-Facebook world.

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Brendan Wallace

Co-Founder/CEOIdentified.comBrendan Wallace is co-founder and co-CEO of Identified, a data and analytics company focused on professional data. Identified has raised $22.5 million in venture capital from notable Silicon Valley investors including Bill Draper and Innovation Endeavors... Read More →

Sunday March 9, 2014 5:30pm - 5:45pm
Austin Convention Center, Ballroom E 500 E Cesar Chavez St