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Tuesday, March 11 • 9:30am - 10:30am
DIY Everything with In-Car Augmented Reality

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There are apps on your phone that can tell you more about your surroundings than your car. Think about that- the complex piece of machinery and technology that takes you from place to place is almost incapable of allowing you to deal with your environment. You could always pull over, take out the manual and figure out what that button does. But you won’t. You could use the in-car factory GPS to lead you to your destination- but you’ve got Waze or Google Maps or basically anything else already downloaded on your smartphone. And by the way, your “Check Engine” light just came on- wonder what that means… This needs to change- and there are already a handful of technologies that can move the driving experience forward. In this session, learn how emerging technologies like augmented reality are changing navigation, in-car education, and DIY maintenance for the driver. This is a vehicle of the very near future- come learn from industry experts what it will look like.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24953

Speakers
avatar for Trak Lord

Trak Lord

Head of US Mktgmetaio IncTrak handles US Marketing & Communications for Metaio, the Augmented Reality Company. He digs vintage motorcycles and comic books.
PM

Pradyumna Mishra

Innovation Portfolio ManagerGeneral MotorsI am product inventor and an entrepreneur. My expertise includes identifying market opportunities, and launching new products and business ventures, from ideation till production. Until early 2012, I was in the position of Project Lead and... Read More →
avatar for Steve Schwinke

Steve Schwinke

Dir of App Dev, Global Connected ConsumerGeneral MotorsSchwinke is currently director of developer ecosystem and application development for GM’s Global Connected Consumer business unit. In his current role, Schwinke is responsible for creating an environment within GM vehicles... Read More →
HX

Helen Xiao

Business Dev MgrRobert Bosch LLCWith 10 years of global industry and management consulting experience in technology, automotive, and retail, Helen is passionate about providing strategic advices and driving innovation. Helen is currently an Innovation Strategy Manager for Robert Bosch... Read More →


Tuesday March 11, 2014 9:30am - 10:30am
Hyatt Regency Austin, Texas Ballroom 5-7 208 Barton Springs Rd

Attendees (0)