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Monday, March 10 • 3:30pm - 4:30pm
From Dream to Reality: Building a Wearable Concept

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Beauty, periphery and meaning are three of the principles that will facilitate the adoption of wearable technology devices, according to Artefact designer and wearable tech expert Jennifer Darmour. But how do you apply these principles in the process of creating a marketable wearable technology device and the services that accompany it? In her SxSW session, Jennifer will reveal how she applied these principles to the ideation, design and development process of one of her upcoming concepts. She will give attendees behind the scenes look at how she prioritizes principles and features, balances existing consumer needs with future scenarios, and reconciles design vision and business feasibility to create a delightful device and experience that can exist today yet anticipates the future.

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Jennifer Darmour

ArtefactJennifer Darmour is a user experience design director at the award-winning product design firm Artefact, where she focuses on designing products and services for next-generation user experiences. She first began investigating wearable technology while in graduate school at... Read More →

Monday March 10, 2014 3:30pm - 4:30pm CDT
Hyatt Regency Austin, Texas Ballroom 5-7

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