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Monday, March 10 • 9:30am - 10:30am
Bridge the Gap Bringing Together Code & Creativity

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Building advertising campaigns using traditional models doesn’t translate to today’s environment, where success requires listening, agility, and even - shock, horror - accepting failure as a part of the process. Creating effective marketing for the web, and developing big ideas that endure on digital platforms means bringing together people with diverse skills, who’ve usually grown up speaking different “languages”.
This new way of working is a challenge, requiring conversations and collaborations between people who solve problems in different ways. Coders are in the same room as creatives, clients are jumping in to ideation, even users and customers are getting their say.
In this session, we’ll share stories from the frontlines of “Art, Copy & Code,” Bringing to life the biggest challenges that we’ve faced working in modern, diverse teams, and what we’ve learned along the way.
Sponsored by Google.

View official listing on sxsw.com

avatar for Aman Govil

Aman Govil

Mktg MgrGoogleAman is a marketing manager who leads the Art, Copy & Code incubator at Google, responsible for creative projects with brands and agencies. The projects explore how established and emerging digital platforms can be used to build brands in a connected world. Aman is passionate... Read More →
avatar for Ben Malbon

Ben Malbon

Dir Creative PartnershipsGoogleBen leads the Creative Partnerships team at Google, a group whose goal is to invent the future of marketing through partnerships with forward-thinking brands and agencies, and by embracing new approaches to how digital creative gets made. Ben was formerly... Read More →

Monday March 10, 2014 9:30am - 10:30am CDT
Austin Convention Center, Ballroom BC

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