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Saturday, March 8 • 11:00am - 12:00pm
Sports Matter: The Need to Support Youth Sports

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Youth sports is nearly perfect as a strategy to create a better world. Kids love to play and participation teaches them essential lifelong values - teamwork, setting and reaching goals, perseverance, managing adversity, budgeting time, building confidence, and giving back. This is why supporting youth sports should be a bedrock of American community life. However, between 2009-2011, more than $3.5 billion in funding cuts have reduced opportunities for kids to play. Given our common national experience of youth sports and our obsession with professional sports, how this happening? As one effort to reverse the trend, the DICKS Sporting Goods Foundation is launching the "Sports Matter" initiative, which will rally community donations to save teams around the country threatened by funding cuts through a new crowdfunding platform, and also match those donations. But more help is needed. What else can we all do to ensure that all kids have the opportunity to play? This session is part of the brand new SXsports programming at SXSW 2014.

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avatar for Ryan Eckel

Ryan Eckel

VP Brand MktgDick's Sporting GoodsAs Vice President, Brand Marketing at Dick’s Sporting Goods, Ryan is responsible for the development of brand strategy and identity, brand and vendor marketing campaigns, digital marketing and PR.
avatar for Grant Garrison

Grant Garrison

Dir of StrategyGOOD/CorpsGrant Garrison is a Co-Founder and Director at GOOD/Corps, GOOD's social innovation consultancy. Drawing upon experience in philanthropy, community organizing, the nonprofit sector, movement-building, marketing and social innovation, Grant helps clients across... Read More →

Saturday March 8, 2014 11:00am - 12:00pm CST
Driskill Hotel, Jim Hogg

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