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Sunday, March 9 • 12:30pm - 1:30pm
Sports Betting in the Mainstream Media

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Reuters estimates that sports betting is a TRILLION Dollar worldwide industry. Until recently, the massive demand for sports betting content was simply ignored by the mainstream media (due to a combination of pressure from the leagues, avoidance of taboo, and general apathy). In the last few years, the absence of social media gatekeepers has offered an initial hint of the latent demand for sports betting content. ESPN was the first mainstream media outlet to “dip its toe” into this content category – lead by vanguards Colin Cowherd and Bill Simmons. Other media companies – not wanting to be left behind - have moved in this same direction. The big boys are scrambling to understand this formerly shadow industry, searching for differentiated ideas and trustworthy voices. A tipping-point has been reached: betting is part of the general sports conversation and an acknowledged popularity-driver for all major American sports. This session is part of the brand new SXsports programming at SXSW 2014.

View official listing on sxsw.com

avatar for RJ Bell

RJ Bell

FounderPregame.comRJ Bell is the founder of Pregame.com, the largest legal sports betting news website. A modern day “Jimmy The Greek,” Bell has become the preeminent oddsmaker for sports and pop-culture events.

Sunday March 9, 2014 12:30pm - 1:30pm
Driskill Hotel, Maximilian 604 Brazos St

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