We will be discussing the evolution of the award-winning short film project Our Lady Of Lourdes and how it was adapted to a changing market, while in active production. When deciding to release the short online after a limited, but successful, festival run, it was adapted in structure, for a new audience. Suspecting that the 21-minute running time was too long for the casual YouTube viewer, it was split, quite successfully, into four 5-minute chapters, and released as a web-miniseries on HungerTV. A full length version of the film was simultaneously released on Vimeo, thereby allowing the audience to choose their experience. We will cover the pro's and con's of the two different formats, as they relate to storytelling, and what the impact the dual release had on the the film's audience.
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official listing on sxsw.comhttp://schedule.sxsw.com/2014/events/event_FP27460
