Online retail is evolving from a simple shopping cart transaction to an end-to-end emotional engagement with one’s consumer base. While this is true for most industries, it is even more so the case when it comes to consumer fashion, where behavior is as concerned with ideas of self-expression and identity, as with the product itself. To date a dominant "Amazon" for fashion has yet to emerge. We question if, as opposed to when, such a powerful player will ever emerge. What do we see in its place? We see bespoke fashion retail models, converging both online and offline channels, constructed around a brand's consumer's behavior. This panel will explore and critique the various retail solutions open to emerging and established fashion brands.
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official listing on sxsw.comhttp://schedule.sxsw.com/2014/events/event_IAP27475