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Sunday, March 9 • 12:30pm - 1:30pm
Communicating with Humor: Perils & Best Practices

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If Winston Churchill had it right--a joke is actually a “very serious thing.” And social good marketers are on board. Increasingly, nonprofits are breaking through the tried-and-true PSA fray by startling us with humor. From McCann Melbourne’s “Dumb Ways to Die” on behalf of Metro Trains to Matt Damon’s “Toilet Strike” on behalf of Water.org, very serious issues, even matters of life and death, are getting the humor treatment. But does funny have merit outside of the initial guffaw? Can public service advertisers effect real change by appealing to audiences’ funny bones? This panel will examine recent success stories and best practices for comedic delivery of important information, when and why humor works and pitfalls to avoid.

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avatar for Jon Flannery

Jon Flannery

Exec Creative DirJon Flannery is executive creative director at Draftfcb Chicago overseeing accounts including Kmart, Dow Chemical, and The Shelter Pet Project. Flannery joined Draftfcb in 2009 as SVP, creative director on KFC. Most recently he served as EVP, group creative director... Read More →
avatar for Sheri Klein

Sheri Klein

VP, Dir of ResearchAd CouncilSheri Klein has been with the Advertising Council since 2005. She is responsible for advising the planning and research process for the Ad Council’s public service campaigns. She is also responsible for evaluating campaign effectiveness and conducing... Read More →
avatar for Mike McCamon

Mike McCamon

Chief Community OfficerWater.orgMike McCamon directs outreach and online development for Water.org. His career includes leadership roles at Bluetooth SIG, Apple Computer, Iomega and Intel in the U.S. and Europe.
avatar for Baratunde Thurston

Baratunde Thurston

Co-Founder & CEOCultivated WitBaratunde is the co-founder of Cultivated Wit. He's also a comedian, author and former director of digital for The Onion. His responsibilities included producing the “War For The White House” 2008 election coverage, helping the company adapt its storytelling... Read More →

Sunday March 9, 2014 12:30pm - 1:30pm
Austin Convention Center, Room 12AB 500 E Cesar Chavez St

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