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Monday, March 10 • 12:30pm - 1:30pm
iWED: How to Marry Writing, Editing, & Design

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Since the 1980s Roy Peter Clark and Mario Garcia -- an influential writing coach and world-class designer -- have collaborated on a creative concept called WED, an acronym that stands for the marriage of Writing, Editing, and Design. In the digital age, creativity and collaboration across disciplines are more important than ever. Call it iWED. Using examples from several media platforms (including the creation of a mobile version of Paris Match magazine), Clark and Garcia will model a strategic conversation on how words and visuals must work in harmony in the interests of all audiences.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP20299

Monday March 10, 2014 12:30pm - 1:30pm
Omni Downtown, Lone Star 700 San Jacinto

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