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Monday, March 10 • 9:30am - 10:30am
If Content Is King, Who Is Sheriff?

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Thanks to the Internet, the proliferation of low-cost publishing has changed what journalistic integrity means to digital content, affecting the quality—and ethical integrity—of online “news.”
With bad—and wrong—online content, readers don't always know what to believe online. “The problem with quotes on the Internet is that it’s very hard to verify their authenticity,” Abraham Lincoln said. Didn't he? Readers can't always tell the difference between a "journalist" and a "blogger," and it may not matter. Technology can be leveraged to solve some of the same problems it creates, by helping us navigate the high seas of crap content or aiding content creators with automated infringement protection.
This panel is for publishers wanting to understand unwritten professional courtesy and rights, artists and writers looking to protect their content, and readers wondering who—and how—to trust online. A publisher, professor and marketer debate: Who is the new sheriff in town?

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avatar for Kristina Eastham

Kristina Eastham

Digital StrategistDigitaria InteractiveKristina Eastham joined Digitaria's growing digital strategy team after two and a half years as a digital practitioner for the agency's own brand. Her rapid rise in corporate communications reflects her success strategically managing the agency's... Read More →
avatar for Gail Marie

Gail Marie

EditorMcKinneyI’ve worked as an editor since 2004, now in advertising. For a few years before that I tried to teach college students how to avoid the passive voice and get their verbs to agree with their subjects. And I spent the late ‘90s reading and writing a lot to earn a master’s... Read More →

Monday March 10, 2014 9:30am - 10:30am CDT
Austin Convention Center, Room 12AB

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