Loading…
It’s not  2014 anymore. Visit Sched’s 2015 Austin Guide =>

Sunday, March 9 • 4:00pm - 5:30pm
Content That Captivates: A Hands-On Writing Workshop

Sign up or log in to save this to your schedule and see who's attending!

The best copywriting seems effortless. Seems. 
Behind that deceptively simple veneer lie crippling decisions and endless revisions. Don't be intimidated: the power to captivate consumers is within your grasp.
Led by TED Talk alum Jean Tang, this intimate workshop cultivates the tools necessary to enliven your web, mobile, print, or personal marketing content—any copywriting project you're tackling. 
Bring us a piece of your marketing copy: a homepage, blog, branded message, tagline, bio, or social media profile. We’ll provide a thoughtful critique and actionable redrafting plan. Walk-ins welcome.
This workshop is presented by MarketSmiths, a copywriting agency devoted to replacing generic commercial content with the careful strategy of words.
------
Jean Tang began copywriting at the age of 4. That’s when she started swallowing books whole—and training her brain to organize itself on paper. Later, she went to Juilliard (piano) and Cornell (business & fashion), became a lawyer (honors graduate), and then a journalist and cookbook author documenting lavish meals and travels for New York Magazine, The New York Times, and other top publications.
In 2007, Jean saw the need for a 2.6-second website: bite-sized, seductive, and jargon-free. She gathered other writers to help, and launched MarketSmiths, a creative copywriting agency dedicated to replacing generic content with the careful strategy of words.
Jean’s own writing draws liberally from her background as a luxury travel and food writer. She weaves dazzling imagery together with razor-sharp precision, and sets it to a rhythm that’s pleasing to the brain. She is a ‘word photographer’: able to grasp the mundane or abstract—and bring it to vivid life.
In 2012, Jean gave an 18-minute talk on copywriting at TEDxGramercy. She frequently speaks about high-end copywriting as fresh, 21st century literature.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_OE02868

Speakers
avatar for Daniel DiGriz

Daniel DiGriz

CMOMarketSmiths Content Strategists LLCMarketing isn’t a quick fix. That’s why MarketSmiths CMO Daniel DiGriz believes in sustainable marketing solutions, intended to extend reach, establish authority, and increase leads. When not coaching MarketSmiths copywriters, Daniel is CEO... Read More →
avatar for Lucy Dotson

Lucy Dotson

Account MgrMarketSmiths Content Strategists LLCA metaphor maven, Lucy spreads jelly paragraphs and threads sentences with jeweled words. This recipient of the Mary Low Carver Prize for Poetry finished her senior honors thesis in poetry at Colby College in 2012. She writes copy for... Read More →
avatar for Gregory Lewis

Gregory Lewis

CopywriterMarketSmiths Content Strategists LLCA winsome wordsmith, Gregory M. Lewis loves nothing more than absorbing new information and crystalizing it into clear, captivating copy.
avatar for Jean Tang

Jean Tang

CEO (TopSmith)MarketSmiths Content Strategists LLCJean Tang began copywriting at the age of 4. That’s when she started swallowing books whole—and training her brain to organize itself on paper. Later, she went to Juilliard (piano) and Cornell (business & fashion), became a lawyer... Read More →



Attendees (0)