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Sunday, March 9 • 3:30pm - 4:30pm
The Secrets Behind Addictive Storytelling

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How can brands break through clutter, find an audience and forge lasting relationships?  The secret is addictive storytelling, with characters, voices and content that surprise, entertain and engage. 
Learn how the pros do it as Hearst Magazines Digital Media President Troy Young talks with Cosmopolitan editor in chief Joanna Coles about how she’s reinvigorated the brand; Bob DeBitetto of A+E Networks about finding original programming in the most unexpected places; BuzzFeed's Jonathan Perelman, about compelling content that gets users sharing and Terry Wood, of Mark Burnett’s One Three Media, about how real people in extraordinary situations equals drama and ratings.

View official listing on sxsw.com

avatar for Joanna Coles

Joanna Coles

Editor in ChiefCosmopolitan
avatar for Bob DeBitetto

Bob DeBitetto

Pres, Brand Strategy, Business Dev & A&E StudiosA&E Television Networks
avatar for Terry Wood

Terry Wood

Pres, Unscripted & Original SyndicationOne Three Media/a Hearst/Mark Burnett Company
avatar for Troy Young

Troy Young

PresHearst Magazines Digital Media

Sunday March 9, 2014 3:30pm - 4:30pm CDT
Austin Convention Center, Next Stage EH 3/4

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