With the return of The Walking Dead in October 2013, AMC’s digital team set out to make the premiere a pop culture phenomenon online and re-enlisted director Greg Nicotero (The Walking Dead’s Emmy Award-winning executive producer) to helm new webisodes. The result was “The Oath,” a three-part web series that acted as a prequel to the pilot and, as such, expanded the show’s mythology. The webisodes drove social buzz and on-air viewership by matching the intensity and production values of The Walking Dead itself. To date, “The Oath,” which has been viewed more than 2.1 million times, is an example of how AMC.com has expanded the reach of The Walking Dead by creating web-exclusive content that fans cannot find elsewhere.
We would suggest a Digital Domain panel that explores how these webisodes, and other second screen experiences, can impact and expand storytelling of TV series (or films and other media) and engage with audiences.
View
official listing on sxsw.comhttp://schedule.sxsw.com/2014/events/event_FP28007
