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Friday, March 7 • 5:00pm - 6:00pm
Evolution of Storytelling: Brands As Broadcasters

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ATTENTION: Priority Seating is available for this session. To take advantage of this opportunity, you will need to have a valid SXSW badge, and an activated SXsocial account. To get your priority seating, please go here: https://sup.sxsw.com/schedule/IAP27073
This panel will highlight the parallels between the evolution of Television and the Internet, and will explore the possibilities the Digital world will provide to Brands as they try to become the networks of the future.
From the earliest days of broadcast television networks struggled with how to build a full suite of programming. This evolution to becoming true “networks” led to the art storytelling being introduced to the family living room from the world outside. While this format matured and fragmented to serve wider audiences, it has largely remained a one-sided conversation.
While Digital Media and the Internet offer the first truly global, interactive storytelling medium, chaos can still overwhelm the message. Resolving these conflicts is the responsibility of Creative Storytellers, using the best tools available to evolve the medium and turn the conversation into a two-way communication. In this new era, better storytelling will lead to better companies.
Sponsored by Team Detroit.

View official listing on sxsw.com

avatar for Toby Barlow

Toby Barlow

EVP, Chief Creative Officer – Global Team FordTeam Detroit

Friday March 7, 2014 5:00pm - 6:00pm CST
Wanderlust, Wanderlust

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