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Friday, March 7 • 2:00pm - 3:00pm
Power of Design Principles in a Connected World

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ATTENTION: Priority Seating is available for this session. To take advantage of this opportunity, you will need to have a valid SXSW badge, and an activated SXsocial account. To get your priority seating, please go here: https://sup.sxsw.com/schedule/IAP27062
In a world of hyper-connection and fragmented communication consumption, it can be highly effective to leverage a global brand language to reinforce a consistent brand dialogue and personal connection with your consumer. This panel will look at the power of Design principles and leveraging Design thinking to build brand relationships and messaging effectiveness.
How can you use color to align and influence?
How does hierarchy of messaging play a role across varying media?
Is the complication of our world driving the trend toward visual simplification?
Sponsored by Team Detroit.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27062

Speakers
avatar for Michele Silvestri

Michele Silvestri

EVP, Global Dir, DesignTeam DetroitMichele Silvestri is the design evangelist and visual language guardian at WPP’s Team Detroit, a fully integrated, 1,100-person, communications agency. Her role is to cultivate strategic design thinking and beautiful, crafted communications for... Read More →


Friday March 7, 2014 2:00pm - 3:00pm
Wanderlust, Wanderlust 206 E 4th St

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