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Sunday, March 9 • 3:30pm - 4:30pm
NASCAR, NBA, MLS: Storytelling to Build Affinity

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In recent years, professional sports have become a testing (and proving) ground for the latest innovations in digital media, technology and social. Three of the brightest – and most influential – sports marketing minds will share insights and perspective on how the ever-changing digital and social landscape has impacted their business and what emerging trends you should be tracking to be ahead of the curve.
Whether you’re a sports fan curious how technology is changing the in-venue experience or a community manager looking for new ways to tell your brand’s story in a social and digital-first world, you will come away form this panel with a host of ideas that will be applicable to your business. This session is part of the brand new SXsports programming at SXSW 2014.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP21797

Speakers
MR

Melissa Rosenthal Brenner

Sr VP, MktgNBAAs Senior VP of Marketing for the NBA, Melissa Rosenthal Brenner has led the development, oversight, and implementation of the NBA’s global social media strategy. She has forged groundbreaking deals with Facebook and Twitter and found innovative ways to incorporate... Read More →
avatar for Howard Handler

Howard Handler

Chief Mktg OfficerMajor League SoccerA recognized brand builder and transformational leader for more than 25 years, Howard Handler was named chief marketing officer of Major League Soccer in January, 2012. Handler oversees marketing, digital, programming and content, CRM and fan insights... Read More →
avatar for Jackson Jeyanayagam

Jackson Jeyanayagam

VPTaylorJackson leads digital and social media integration across Taylor (a leading sports marketing firm), supporting a number of top consumer brands including P&G, Nike (Jordan Brand), NASCAR, Diageo and Taco Bell. He has helped create and implement a number of innovative digital... Read More →
avatar for Steve Phelps

Steve Phelps

Sr VP & CMONASCARSteve Phelps is Senior VP and Chief Marketing Officer for NASCAR. He oversees all efforts in corporate/brand/consumer marketing, integrated marketing communications, licensing, automotive group, business development, digital and social media, broadcast, entertainment... Read More →



Sunday March 9, 2014 3:30pm - 4:30pm
Driskill Hotel, Driskill Ballroom 604 Brazos St

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