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Saturday, March 8 • 5:00pm - 6:00pm
Cat Cash: The Economy of Internet Cat Videos

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Cat videos are no longer just an entertaining distraction between emails and facebook posts; they are now an economic force. In just the past year cat video "cat-lebrities" have inked movie and book deals, inspired touring festivals and are charting out new territory on web TV. What makes cat videos different from other YouTube sensations? Feline flicks transcend language and culture and have demonstrated an unrivaled traction with audiences; with many cat video stars moving successfully from fleeting meme to established brand. This panel of experts and entrepreneurs will discuss how cat videos are making the leap from YouTube to becoming an effective and genuine vehicle for fundraising, marketing, commerce and audience engagement. This session will include cat videos. The track is sponsored by the Knight Foundation.

View official listing on sxsw.com

avatar for Will Braden

Will Braden

Creator, Henri Le Chat NoirHenri Le Chat NoirI make cat videos.
avatar for Ben Lashes

Ben Lashes

Mgmt Consultant & FounderA Weird MovieBen Lashes was described by Mashable as is the world's first meme manager and has successfully built brands for some of the biggest memes of all time including Keyboard Cat, Nyan Cat, Grumpy Cat, Scumbag Steve and Success Kid.
avatar for Scott Stulen

Scott Stulen

Curator, Internet Cat Video FestivalWalker Art CenterScott Stulen is an artist, dj and the new Curator of Audience Experiences and Performance at the Indianapolis Museum of Art. He is the former curator and producer of the Walker Art Center's Internet Cat Video Festival which has... Read More →
avatar for Grace Suriel

Grace Suriel

Dir, Social MediaAnimal PlanetGrace Suriel oversees social media strategy for Animal Planet, managing a fan base of 16 million across all social media platforms.

Saturday March 8, 2014 5:00pm - 6:00pm CST
Austin Convention Center, Room 12AB

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