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It’s not  2014 anymore. Visit Sched’s 2015 Austin Guide =>

Monday, March 10 • 12:50pm - 1:10pm
Book Signing - John Moore

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John Moore will appear at the SX Bookstore to sign copies of "The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing".

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_OE02928
Monday March 10, 2014 12:50pm - 1:10pm
Austin Convention Center, Ballroom D Foyer 500 E Cesar Chavez St
  Interactive, Book-DVD signing