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Sunday, March 9 • 12:30pm - 1:30pm
The Science of Predicting Earned Media

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Every marketer wants to get the most out of their paid media, targeting consumers that will engage with their content, share it with others, and talk about it across social channels like Facebook, Twitter, and YouTube. When consumers socialize branded content, they create earned media for the brand. And earned media is the undeniable crown jewel of advertising. What brand doesn't want free media that creates big results, the kind that Red Bull, Dove, and Old Spice has experienced? But can earned media be planned?
In this panel session, renowned video advertising expert Brian Shin, Founder and CEO at Visible Measures, Seraj Bharwani, Chief Analytics Officer at Visible Measures, along with Kate Sirkin, Executive Vice President, Global Research at Starcom MediaVest Group, will go through the models built to quantify the impact of earned media, so that brands can not only plan for it, but optimize and repeat it.
Sponsored by Visible Measures.

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avatar for Marty Baker

Marty Baker

Sr Mgr Global Digital ContentThe Hershey CompanyMartin Baker joined The Hershey Company in 2012 and is the Senior Manager of Global Digital Content for the company’s portfolio of iconic brands from the classic Hershey Bar to Reese’s Peanut Butter Cups. Working in partnership with... Read More →
avatar for Seraj Bharwani

Seraj Bharwani

Chief Analytics OfficerVisible MeasuresSeraj Bharwani is the Chief Analytics Officer of Visible Measures and responsible for thought leadership and consumer insights on branded content and shareable media. Previously, Seraj led the Strategy & Analytics practice at Digitas for over... Read More →
avatar for Baba Shetty

Baba Shetty

Chief Strategy & Media OfficerDigitasBaba is Chief Strategy and Media Officer at DigitasLBi, overseeing all media and content groups, including social, programmatic, search, media technology, BrandLive and connections planning. His team architects modern media programs for brands... Read More →
avatar for Kate Sirkin

Kate Sirkin

EVP - Global Research DirStarcom MediaVest GroupAs a 20+ year -veteran of the media business, Kate Sirkin, executive vice president and global research director, Starcom MediaVest Group (SMG), oversees a massive worldwide budget as she manages emerging media trends, data and support... Read More →

Sunday March 9, 2014 12:30pm - 1:30pm CDT
Sheraton Austin, Capitol EFGH

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