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Sunday, March 9 • 12:30pm - 1:30pm
A New Dialogue: Your Input Is Changing E-Commerce

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While the first wave of e-commerce was focused on getting access to products, and the second wave e-commerce was centered around recommendations, a third wave has begun to emerge. Taking the best elements of brick and mortar shops, this new kind of retailer prioritizes fostering a connection with clients and building an audience. Through personalization and content, fashion and design can be driven by technology. Using narrative retailing and user input a brand can simultaneously shape its image and communicate its values while rapidly growing a sustainable client base.

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avatar for Justin Adler

Justin Adler

Community Outreach MgrFrank & Oak
avatar for Hicham Ratnani

Hicham Ratnani

COOFrank & Oak

Ethan Song

CEO & Co-FounderFrank & OakEthan drives Frank & Oak’s overall creative vision. Having lived everywhere from Paris to Vancouver to Shanghai, it has inspired and given him a vision about how people dress and live in our generation. He was interested at a very young age about the relationship... Read More →

Sunday March 9, 2014 12:30pm - 1:30pm CDT
Hilton Austin Downtown, Room 412

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