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Tuesday, March 11 • 11:00am - 12:00pm
Creativity in Innovation & Entrepreneurship

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In today’s highly competitive landscape, success often depends on the vitality of the creative process. From music to entertainment to technology, creativity is essential to producing and maintaining a competitive edge. Content and design-driven industries have long relied on creativity to thrive, and increasingly, businesses across industry are dependent on driving creative disruption and innovation in the process of continuous reinvention. Bob Safian, editor and managing director of Fast Company, will lead a discussion with John Maeda, Design Partner at KPCB and former president of Rhode Island School of Design, examining creativity at the intersection of innovation and entrepreneurship. The pair will provide insights and lessons learned on how to flex this often elusive muscle and harness it for real results.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27583

Speakers
avatar for John Maeda

John Maeda

Design Partner @ Kleiner Perkins Caufield & ByersKleiner Perkins Caufield & ByersJohn Maeda is Design Partner at Kleiner Perkins Caufield and Byers, where he works with KPCB’s entrepreneurs and portfolio companies to build design into their company cultures. He served as the 16th... Read More →
avatar for Robert Safian

Robert Safian

Editor in ChiefFast CompanyRobert Safian is editor and managing director of the award-winning monthly business magazine Fast Company. He oversees all editorial operations, in print and online, and plays a key role in guiding the magazine's advertising, marketing, and circulation efforts... Read More →


Tuesday March 11, 2014 11:00am - 12:00pm
Hilton Austin Downtown, Salon C 500 E 4th St

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