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Monday, March 10 • 5:00pm - 6:00pm
Using Consumer-Generated Content to Fuel Campaigns

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The emergence of social media several years ago changed the way brands communicated with and to consumers – forcing them to completely change their approach to marketing products and services not only online, but offline as well. This emergence of consumer-to-consumer communications has been greatly magnified in the marketplace – and become an essential piece of the marketing puzzle for brands. Finding unique ways to leverage these consumer conversations into marketing strategies is essential and integrating user-generated content is an important component of brand building. Unlike traditional marketing communications, where brands and marketing managers had a high degree of control, today’s marketers have to learn how to best leverage and shape consumer discussions and generated media. In recent months, more and more brands have realized the power in using consumer-generated media from social networks - shaping and changing the way they are reaching consumers.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22279
Speakers
avatar for Kendra Bracken-Ferguson

Kendra Bracken-Ferguson

Co-Founder & Chief Operating OfficerDigital Brand ArchitectsRecently named one of New York's Pioneering Women in Communications and Mashable’s Top 10 Women in Communications, Digital Brand Architects Co-Founder and Chief Operating Officer Kendra Bracken-Ferguson continues to be... Read More →
avatar for Justin Garrity

Justin Garrity

Sr VPPostanoJustin Garrity is SVP of Postano and heads up the Postano platform and product line, which enables brands to visualize and display social media content and dynamic content on websites, at events, in retail locations, and on mobile apps for iOS and Android.


Monday March 10, 2014 5:00pm - 6:00pm CDT
Sheraton Austin, Capitol View South
  Interactive, Core Conversation

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