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Saturday, March 8 • 12:30pm - 1:30pm
Startup Sales in the 21st Century

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Selling to big companies as a startup is one of the hardest jobs around. Your product is still being built. You’ve only got a few bucks in the bank. And to top it all off, 24-7-365 access to information and competitive data is radically changing the way corporate buyers identify vendors, purchase products, and interact with salespeople. What do you do when your customer knows more about the competition than you?
In this session, Matthew Bellows of Yesware and Sanober Mukadam of Groupon will offer startup founders and executives a clear and actionable picture of how successful salespeople and buyers work together in the 21st century. Drawing on their respective roles as buyer (Sanober) and seller (Bellows), the two will discuss why modern salespeople must become trusted collaborators in order to stand out in a crowded marketplace and sell into large companies.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22918

Speakers
avatar for Sanober Mukadam

Sanober Mukadam

Sr Mgr of Sales Strategy & OperationsGrouponSanober Mukadam is a management executive with 10 years of business experience. She is currently Senior Manager of Sales Strategy and Operations for Groupon, where she is responsible for setting up the infrastructure and conditions for success... Read More →



Saturday March 8, 2014 12:30pm - 1:30pm
Hilton Austin Downtown, Salon C 500 E 4th St

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