Selling to big companies as a startup is one of the hardest jobs around. Your product is still being built. You’ve only got a few bucks in the bank. And to top it all off, 24-7-365 access to information and competitive data is radically changing the way corporate buyers identify vendors, purchase products, and interact with salespeople. What do you do when your customer knows more about the competition than you?
In this session, Matthew Bellows of Yesware and Sanober Mukadam of Groupon will offer startup founders and executives a clear and actionable picture of how successful salespeople and buyers work together in the 21st century. Drawing on their respective roles as buyer (Sanober) and seller (Bellows), the two will discuss why modern salespeople must become trusted collaborators in order to stand out in a crowded marketplace and sell into large companies.
View
official listing on sxsw.comhttp://schedule.sxsw.com/2014/events/event_IAP22918
