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Saturday, March 8 • 3:30pm - 4:30pm
The Myth of the Mobile Mom

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Good old mom, the holder of purse strings, the target of so many CPG brands and retailers, the prize everyone has their eye on.
With more and more clients asking for “a cool mobile idea that targets mom in store” it’s time to ask the question nobody wants to ask: is a mom juggling a cart full of kids and a grocery list really in the mood to stop everything to engage with your brand?
We don’t think so.
But that’s not to say you can’t effectively engage a mom, who’s also a shopper, on her mobile phone. Let's discuss.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP23836

Speakers
avatar for Leyla Dailey

Leyla Dailey

VP Creative DirLeo BurnettLeyla Touma Dailey is a VP, Creative Director at Leo Burnett, a creative advertising agency based in Chicago. She has more than 14 years of experience in creating emotionally engaging digital and shopper experiences for some of the world’s top brands such... Read More →



Saturday March 8, 2014 3:30pm - 4:30pm
Sheraton Austin, Capitol View South 701 E 11th St

Attendees (0)