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Sunday, March 9 • 11:00am - 12:00pm
Navigating the New Handmade Economy

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The handmade economy is a vibrant and growing sector, with increased online and in-person platforms to help makers and creatives build their businesses and sell their work. As events like the Renegade Craft Fair and Marker Faire and markets like the Brooklyn Flea draw hundreds of sellers and thousands of audience members and online platforms like Etsy, Ravelry, and BurdaStyle draw thousands of new users each month this panel investigates the emerging, nuanced challenges and opportunities facing handmade entrepreneurs. It will focus on: building a lasting business support network; distinguishing oneself on crowded online platforms; scaling up and building profitability while staying connected to the handmade community; and protecting one’s intellectual and creative property. This discussion between four experts who are makers themselves will put a spotlight on the innovative solutions DIY business owners are developing to navigate this quickly changing economic landscape.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP18796

Speakers
avatar for Sharon Fain

Sharon Fain

Co-Founder of the Academy of Handmade Artists & Supporters, Owner at Right Brain PrAcademy of Handmade/Right Brain PRSharon has worked with handmade artists through her public relations and communications agency Right Brain PR. Former clients have included Make.Shop.Live., CRAFTED... Read More →
avatar for Courtney Klossner

Courtney Klossner

Digital Content ConsultantPatreonLibrarian, band adviser, digital content manager, technology trainer and a lot of other things.
avatar for Rena Tom

Rena Tom

FounderMakeshift SocietyI am the founder of Makeshift Society, a coworking space for creative freelancers in San Francisco and Brooklyn. I am also a strategist and matchmaker for independent business owners, designers and developers, guiding them through the intricacies of small-batch... Read More →
avatar for Eleanor Whitney

Eleanor Whitney

Program Officer, New York Foundation for the Arts, Freelance WriterEleanor Callott Whitney is a strategic partnerships manager and creative programmer who is passionate about art, creativity and entrepreneurship. She is an entrepreneur, writer, rock musician, and educator raised in... Read More →



Sunday March 9, 2014 11:00am - 12:00pm
Omni Downtown, Lone Star 700 San Jacinto

Attendees (0)