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Saturday, March 8 • 11:00am - 12:00pm
Personalize Mobile: Balancing the Creepy Continuum

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ATTENTION: Priority Seating is available for this session. To take advantage of this opportunity, you will need to have a valid SXSW badge, and an activated SXsocial account. To get your priority seating, please go here: https://sup.sxsw.com/schedule/IAP26669
2014 will see a significant shift away from the "one experience for all" thinking that dominates most mobile strategies. Personalized mobile experiences enable companies to better achieve their goals by serving customers’ individual wants and needs. Learn how businesses use mobile across multiple functions to automate one-to-one interactions that dramatically boost ROI through personalized messaging, but how far can you go before it gets creepy? At one end of the spectrum there's no personalization, on the other end, there's an ability to watch and react to a consumer’s every move.
How do you balance personalization and privacy?
What types of targeting are consumers ready to accept?
How do data and automation help scale personalization efforts?
Sponsored by Urban Airship.

View official listing on sxsw.com

avatar for Scott Goldberg

Scott Goldberg

Sr Prod Mgr, MobileNFLScott Goldberg has been building mobile apps for the NFL for the past 4 seasons, and has worked in the space for over 7 years. He currently oversees the roadmap for NFL Mobile only from Verizon, the league's official mobile app for live games, including Thursday... Read More →
avatar for Scott Michaels

Scott Michaels

EVPAtimi SoftwareScott Michaels is the Executive Vice President and Partner of Atimi Software, one of the largest independent mobile app development firms in North America. Scott focuses his insight on the quickly changing mobile market and has worked with many top-tier brands to... Read More →
avatar for Elizabeth Robillard

Elizabeth Robillard

VP Prod MktgUrban AirshipElizabeth runs Product Marketing at Urban Airship, which enables the world's top brands to earn and maintain a presence on their customers' mobile devices through mobile relationship management solutions. Prior to her product marketing role at Urban Airship... Read More →

Saturday March 8, 2014 11:00am - 12:00pm CST
Wanderlust, Wanderlust

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