Most people have had some experience prototyping in one form or another and could likely describe it and its value with little effort.
However, after years of prototyping from dotcoms to IBM to frog design and now cultivating a formal practice on prototyping at Mutual Mobile, getting consensus on a proper definition, its full value, and where/when it can be used all have been challenging.
But all agree that it is crucial and worthy of a similar set of documented best practices as any production-level work.
This session will "help" define the practice (it will need to match your own company culture and objectives).
I'll describe the spectrum of prototypes and overly often interchangeable terms (simulation, prototype, lean UX, spike).
I'll map varying types, values across differing disciplines, and how activities evolve over phases.
And most importantly, I'll outline the approach from vetting, honing scope, and transitioning to production (with learnings but no code).
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official listing on sxsw.comhttp://schedule.sxsw.com/2014/events/event_IAP22798