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Wednesday, March 12 • 2:00pm - 3:00pm
Transform a One Night Stand Into a Long Relationship

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Live performance has emerged as the main way for artists to make money. As such, converting one-time concertgoers into loyal fans that travel with the band and buy merchandise can be the key to earning a good living as a musician. But how can artists keep concertgoers engaged after they play the final note? Luckily, mobile technology provides a compelling answer by giving artists a way to connect not only during the show but to keep the conversation going. Use mobile to spark a conversation that connects and converts long after the house lights turn off.

View official listing on sxsw.com

avatar for Matt Annerino

Matt Annerino

VP, Direct MktgLive NationMatt Annerino serves as VP of Direct Marketing for Live Nation’s North American Music division, managing relationships with 20MM concert fans in the US and Canada. He oversees direct marketing strategy and execution, campaign optimization, and product development... Read More →
avatar for Chris Williams

Chris Williams

SVP, iHeartRadio ProgrammingClear Channel/iHeartRadioChris Williams joined Clear Channel in 2005 and was named SVP of iHeartRadio Programming in November 2013. He oversees all digital content programming, curation and marketing strategies for Clear Channel’s industry leading digital... Read More →

Wednesday March 12, 2014 2:00pm - 3:00pm
Austin Convention Center, Room 17B 500 E Cesar Chavez St