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Tuesday, March 11 • 3:30pm - 6:00pm
The Art & Science of Social Listening

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ATTENTION: You must signup in advance to attend this workshop. You will need to have a valid SXSW badge, and an activated SXsocial account. To reserve your seat, please go here: https://sup.sxsw.com/schedule/IAP19692
How can marketers, social strategists, and creative minds get the most out of social listening and generate actionable insights?
Most companies know social listening is important - Forrester Research estimates companies will spend $1.6 billion on social brand tracking by 2014 - but few know how to transform it into social intelligence and, more importantly, turn the listening into acting.
Through science and a good dose of art, marketers can turn social listening into a powerful tool for extracting deep consumer insights, informing the course of a strategy, optimizing & course correcting, inspiring creative ideas, and even sparking innovation.
Drawing from our experience of listening for some of the greatest brands in the world, we will provide the workshop attendees with the tools and approach on when and how to conduct social listening, make it actionable, and get the most value from it. The two and a half hour long workshop will include guidance, case studies, and a few hands-on exercises.
After attending the workshop, you will be able to answer the following questions:
When can social listening be most useful and impactful?
What is the right approach? What are the key elements of successful listening?
How do I use listening to extract consumer insights and strengthen my marketing strategy?
How do I use listening for optimization and course correction?
How can I use listening to inspire creativity and innovation?
#sociallistening #conversationanalysis
Prerequisites:
- Basic understanding of digital marketing.
What to Bring:
- Please bring your laptop for the hands on workshop exercises. About one hour of the workshop will be dedicated to hands on exercises.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP19692

Speakers
avatar for Kristin O'Halloran

Kristin O'Halloran

Mgr, AnalyticsR/GAKristin is currently a Manager of Analytics at R/GA and has experience in Web, OLA, Mobile, and Social Media Analytics, as well as research. She started at R/GA back in 2009 and has worked on accounts such as Walmart, L’Oreal Paris, L’Oreal Luxury Division, and... Read More →
avatar for Anne Taillandier

Anne Taillandier

Dir of AnalyticsR/GAAnne is a Director of Analytics at R/GA. Since joining in 2007, she has led marketing strategy & analytics for clients such as Coca-Cola, MasterCard, Ameriprise, Johnson & Johnson, Unilever, and Chanel. She has experience with integrated marketing campaigns, CRM... Read More →



Tuesday March 11, 2014 3:30pm - 6:00pm
AT&T Conference Center, Classroom 106 1900 University Ave

Attendees (0)