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Saturday, March 8 • 12:30pm - 1:30pm
Stop & Frisk: Racial Profiling in Digital & Social

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We all know stereotyping in the physical world is unacceptable, but should that same lesson extend into the social and digital marketing spheres? What assumptions can I make about someone coming from Univision.com? What about Complex.com? Is there a different path to purchase for African Americans, Latinos, Asian Americans, or the LGBT consumer than their Caucasian, non-Hispanic counterparts? Is this true for every category? You might buy hair products leading with your ethnicity - but what about a computer? Interactive marketing allows you to move beyond your customers demographics to look at a larger, arguably more relevant lifestyle segmentation. Knowing when and how to think about diverse segments is a must for today's marketers. Gaining greater access to some of the most lucrative and fastest growing customer groups will help you rise above your competition or retain your market share.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22328

Saturday March 8, 2014 12:30pm - 1:30pm
Hilton Garden Inn, Colorado 500 N IH 35

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