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Sunday, March 9 • 2:00pm - 3:00pm
5 Lessons Learned from Movie Studios on How to Market Your Movie

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Join our discussion with Hollywood movie studio experts who'll share tips on how movies use social media to reach and engage fans. We'll discuss how top Hollywood studios use Facebook, Twitter, YouTube, Instagram, influencers, mobile, and new tools to increase awareness, engage fans, measure results, and build community. We'll discuss both broad strategy and hands-on tools for success, including indie, major releases, international, and more.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_FP25126

Speakers
avatar for Ethan Applen

Ethan Applen

Exec DirWarner Bros/MediaCampFocused on the intersection of technology and entertainment, predominantly in how emerging technologies will radically change how consumers experience media entertainment content.
DN

Doug Neil

EVPNeighbors
avatar for Maria Pacheco

Maria Pacheco

Sr Dir, MktgDreamWorks AnimationMaria Pacheco is the Sr. Director of Marketing for Global Interactive at DreamWorks Animation. She is responsible for product marketing, promotional partnerships and merchandising for DreamWorks mobile games and apps. Maria was responsible for launch... Read More →
avatar for Bettina Sherick

Bettina Sherick

SVP, Digital Strategic Mktg20th Century Fox InternationalBettina Sherick is the SVP, Digital Strategic Marketing for 20th Century Fox International, where she is responsible for managing relationships with leading digital marketing and technology companies to ensure that digital is... Read More →
avatar for Kevin Winston

Kevin Winston

CEO, FounderDigital LAKevin Winston (@kevinwinston) is the founder of Digital LA, the LA-based networking group of professionals in digital entertainment (movies, TV, web series, music, games, VFX), start-ups, social media, marketing, and advertising, reaching more than 50,000 members... Read More →



Sunday March 9, 2014 2:00pm - 3:00pm
Austin Convention Center, Room 16AB 500 E Cesar Chavez St

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