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Tuesday, March 11 • 11:00am - 12:00pm
Trust-Based Campaigns: A Brand Ambassador w/ PTSD

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A veteran with PTSD may watch the hands of strangers for weapons and attempt suicide six times. She may also be the best brand ambassador for the biggest veteran’s nonprofit in the country. Wounded Warrior Project (WWP) has broken new ground with its original documentary series, “Wounded: The Battle Back Home,” which was created with Flow Nonfiction and acquired by MSNBC. As part of a distribution strategy spanning digital, broadcast and social, WWP chose to foreground its subjects as ambassadors for the organization. What are the risks and rewards for any company entrusting real people with its brand? What’s the line between empowerment and exploitation? How do filmmakers earn the trust of both a doc subject and their WWP client to tell these stories? How does a digital agency mix a subject’s personal digital presence with the campaign’s? The experiences of the subject herself – and the team as a whole – will reveal best practices for all of us. This practical panel will inspire.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24750

Speakers
avatar for David Modigliani

David Modigliani

Co Founder & Creative DirFlow NonfictionTexas Monthly recently named David Modigliani one of the "next great Texas directors." In 2009, he co-founded branded documentary powerhouse Flow Nonfiction. David's feature-length documentary, Crawford, about the tiny Texas town George Bush... Read More →
avatar for Angela Peacock

Angela Peacock

studentAngie Peacock was a Sergeant in the United States Army until she was medically retired in 2005, after multiple injuries and a diagnosis of Post Traumatic Stress Disorder. While in Iraq, she suffered panic attacks, daily nightmares, fevers, vomiting, and bloody noses, losing... Read More →
avatar for Abby Reiner

Abby Reiner

Brand DirWounded Warrior ProjectBefore she was marketing evp for Wounded Warrior Project (WWP), before she was Marketing Services Manager for the PGA Tour, and even before she became project manager at Nike Golf Learning Centers, Abby Reiner was a Division 1 volleyball player at Marquette... Read More →
avatar for Shane Santiago

Shane Santiago

VP, Digital DirSJ&PAt a young age, Shane was Vice President, Interactive Director at GMMB, an Omnicom issue-and-cause-based marketing and communications firm. There he built the entire interactive capability from the ground up, working for clients including the Obama for America campaign... Read More →



Tuesday March 11, 2014 11:00am - 12:00pm
Driskill Hotel, Driskill Ballroom 604 Brazos St

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