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Saturday, March 15 • 12:30pm - 1:30pm
Intergenerational Communication in Media Relations

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Publicists, or artists doing their own publicity, find themselves in a unique situation nowadays having to communicate with multiple generations of content providers (formerly known as journalists, editors, producers and talent bookers) who’ve each grown up with markedly different mediums of contact. The media that Gen X, Gen Y, Baby Boomer, or Generation Next are most comfortable with and responsive to varies decisively. Explore generational differences and similarities in how to most effectively communicate with the various generations of mass media, what platforms to use, and how best to use them in each instance.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_MP18418

Speakers
avatar for Michael Roffman

Michael Roffman

Pres & Editor-in-ChiefConsequence of SoundMichael Roffman resides in Chicago’s Lincoln Park neighborhood, where he completed his Master’s in Writing at DePaul University. Previously, he graduated from Florida State University in 2007, double majoring in English and History with... Read More →
avatar for Heather West

Heather West

Western PublicityHeather West has over 20 years experience working with musicians as a talent buyer, radio promotions rep, label manager and publicist. A native Texan, she was raised in Austin and spent a decade in New Orleans before moving to Chicago. Owner of Western Publicity... Read More →
avatar for Howard Wuelfing

Howard Wuelfing

OwnerHowlin' Wuelf Media IncHoward Wuelfing is the owner of Howlin' Wuelf Media which he founded in 2002 after having been a part of the Publicity team at Columbia Records for some 12 years, that following 4 years at JEM Records.
avatar for Amy Yates

Amy Yates

CaliperAmy Yates Wuelfing has been involved in music journalism since 1985 when she started working on the punk ‘zine Hard Times. After graduating from Temple University, she began working at Caliper in Princeton NJ in the field of employee hiring, training, and development. In... Read More →


Saturday March 15, 2014 12:30pm - 1:30pm
Austin Convention Center, Room 13AB 500 E Cesar Chavez St